Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. If your focus is to drive leads and you aren’t seeing the leads you need, consider shifting the budget to a platform that is working.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Pam Didner

APRIL 23, 2019

Sales and marketing ask different questions which leads to different data needs. What can we do to solve the fundamental differences between sales and marketing? Explain why sales and marketing are different. Show how ABM can tie sales and marketing together. When did they do?

Top of Funnel 49

Top of Funnel Account Based Marketing ABM Planning 49

Hinge Marketing

FEBRUARY 22, 2024

Questions like these are what we designed this study to answer. We’ve selected five key findings from the study that firms like yours can use to compare against your own marketing strategy as you drive toward sustained growth. Today’s buyer journey often begins long before a company is ready to find a service provider.

Studies 80

Studies Top of Funnel Marketing Budget Peer-to-peer 80

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Vision6

JUNE 6, 2023

Include an opt-in during checkout process The end of the check-out process provides perfect real estate for customers to opt-in to your email list. People who opt in at this stage of the buyer journey are more likely to be highly engaged contacts. This is an extremely effective lead tactic to draw in quality contacts.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. You can use this one-page plan.) ask yourself why.

Research 98

Research Planning Marketing Budget Creation Content Marketing 98

Kaon

FEBRUARY 11, 2016

To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? At a marketing conference recently, I asked the attendees (marketing directors and higher-ups from large companies) to tell the rest of the audience what the No.

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

KoMarketing Associates

OCTOBER 2, 2018

For B2B marketers, the key takeaways are how search will become more personally valuable, and move away from text to a visual, more interest-based experience. This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. 2018 CMO Global Study.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. Even firms that embrace online marketing often do it wrong, wasting precious time and money. A Marketplace in Transition.

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

Tony Zambito

APRIL 17, 2016

The majority of content today is not hitting the mark with buyers and customers. For CMO’s, it is especially disconcerting for, after a few years of justifying increases in content marketing budgets, the returns are not matching up. Technology is an enabler of strategy and the tactics in support of strategies.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Everything Technology Marketing

MAY 24, 2010

Your B2B markets are changing rapidly. Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. While this situation can create a crisis in many marketing and sales organizations, it also offers a great opportunity.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Marketing Insider Group

OCTOBER 26, 2020

Within the space of weeks, many organizations were forced to adapt, shifting from a traditional sales strategy including brick-and-mortar stores and meeting customers face-to-face to running their businesses completely online. Every department in these organizations has had to change without any prior warning or planning.

Top of Funnel 347

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 347

PathFactory

JULY 11, 2022

B2B marketers are working hard to execute effectively in the back half of 2022 and beginning their strategic planning for 2023, but they will have to work even harder and more efficiently than they are right now to thrive through the recession. mid- and bottom- of-funnel content). mid- and bottom- of-funnel content).

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

accelerate agency

FEBRUARY 12, 2023

An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. In other words, the secret lies in adopting an all-encompassing SEO plan. We will cover topics such as: Does SEO still work in 2023?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Madison Logic

JUNE 12, 2024

Each buying committee consists of a diverse group of stakeholders, each representing different departments and bringing distinct perspectives to the procurement process. Tailoring communication and materials to meet these diverse needs can facilitate a more informed and unanimous decision-making process.

Buy 52

Buy Marketing Budget Top of Funnel Forrester 52

Full Circle Insights

FEBRUARY 28, 2021

Modern notions of the “single source of truth” concept originated in the information system design world. When you reach out for support, you may find that the agent doesn’t have information on the latest product you’ve purchased or that your contact information was updated by one unit but not by another.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Unbounce

MAY 1, 2019

But should you build a lead pipeline by targeting top-of-funnel prospects to nurture? What does top-of-funnel lead nurturing for SaaS include, exactly? These can then be supported by blog content published elsewhere, and you can build the sales funnel with nurturing in mind. There’s certainly nuance here.

Marketing Budget 111

Marketing Budget Lead Nurturing PPC Lead Ranking 111

FunnelEnvy

APRIL 1, 2024

Strength in Demand for SaaS Products and Services Even as economic uncertainty still hovers on the horizon, recent surveys point to resiliency in the SaaS products and services market. 72% of businesses plan to invest more in SaaS solutions, and 73% expect to increase their spending by at least 5%.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

KoMarketing Associates

SEPTEMBER 23, 2020

And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully. Marketing automation is already a $7.25

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Ensure your marketing strategy is mobile-friendly.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

B2B Digital Marketer

MARCH 25, 2021

Learn how you can enhance the process using Artificial Intelligence. And if you reflect on your overall content strategy, there are certain things you have to consider: Is your content strategy process gaining results? But manually coming up with the process is tedious and hard. and make the process easier and more effective.

Process 59

Process Marketing Budget Marketing AI Effectiveness 59

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Marketing did their thing. Sales did their thing. Source ). .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Only B2B

MARCH 13, 2020

You need a strategy and a detailed lead nurturing workflow to be able to convert marketing qualified leads to sales qualified leads and then to a buyer. Do you know developing an effective lead nurturing campaign is essential because according to MarketingSherpa 79% of marketing qualified leads never convert to sales?

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

Single Grain

APRIL 29, 2021

The NFT market has leaped 2,100% to $2 billion in sales within the first three months of 2021. This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. on every sale. The platform charges a commission of 5% on the final sale price. It charges a commission of 2.5%

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Hinge Marketing

MAY 4, 2023

If you’re trying to figure out how to allocate your marketing budget, where to focus your efforts to attract customers, or even how to prioritize your marketing initiatives, the best approach is to base your decisions on past and projected marketing return on investment (ROI).

Lead Generation 101

Lead Generation Budget Programs ROI Lead Scoring 101

SnapApp

DECEMBER 4, 2017

With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

JULY 6, 2021

A chief marketing officer , or CMO , is a member of the C-suite responsible for all marketing activities in the organization. The primary responsibilities of the CMO include market research, PR and brand management, pricing management, product marketing, and marketing communications.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Vidyard

OCTOBER 27, 2019

To achieve the goals you set out in your video marketing strategy , you’ll need a variety of video types to meet different needs. Find out what types of video your business needs, how to make them, where they fit in the funnel, and more. These step-by-step tutorials can be entertaining as well as informative. Get the Guide.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

Hinge Marketing

MARCH 21, 2019

I see lead generation as those activities that collect information on target audiences and then uses that information to convert those audiences into some volume of leads. For those of you that follow a marketing funnel or waterfall model, lead generation is typically identified as a top of the funnel initiative.

Demand Generation Agencies 102

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 102

KoMarketing Associates

APRIL 15, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

PureB2B

JULY 12, 2016

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). In simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? Define Your Sales Funnel.

Cost per Acquisition 62

Cost per Acquisition Paid Content Acquisitions Cost 62

Envy

AUGUST 31, 2017

Mature, well-established companies often have large marketing budgets at their disposal and heavily rely on outbound marketing techniques. It is all well and good, but young innovative startups are often forced to spend a large chunk of their marketing budgets towards brand awareness and market education campaigns.

B2B Marketing 107

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 107

Vidyard

OCTOBER 27, 2019

With the right mix, you can guide prospective buyers along their journey from awareness through decision, all with video content. The 9 Essential Types of Video Guide Find out what types of video your business needs, how to make them, where they fit in the funnel, and more. Get the Guide 1. Promo Videos (a.k.a.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

Convert

OCTOBER 4, 2022

Focusing only on conversion rate improvement might relegate A/B testing and experimentation to only one touchpoint of the buyer’s journey — the element you’re trying to optimize. Practical experimentation is when you assess the website for gaps and find ways to attract people via helpful information. Source : Optinmonster.

Paid Search Agency 52

Paid Search Agency Ideal Customer Profiles Advertising Agencies Ad Agencies 52

PureB2B

JANUARY 22, 2022

B2B marketers use content marketing as one of the primary demand creation techniques. According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. Account-based marketing (ABM) is what helps B2B companies solve this problem.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

PureB2B

JANUARY 22, 2022

B2B marketers use content marketing as one of the primary demand creation techniques. According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. Account-based marketing (ABM) is what helps B2B companies solve this problem.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48