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Enhancing Your B2B Buyers’ Journey 

PureB2B

While online B2B buying habits have changed dramatically in the past decade, today's B2B buyer journey looks a lot different than it did just a couple of years ago. Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”.

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Applying B2B Buyer Journey Insights to Drive Higher Marketing ROI?

Walker Sands

Executing a B2B marketing strategy without first understanding the audiences you’re targeting can feel a lot like this — frustrating, overwhelming, confusing and, ultimately, a waste of resources. In the era of content overload, only marketing strategies that reach buyers at the right time with the right message and approach will drive ROI.

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PathFactory Hires Forrester Analyst Christine Polewarczyk as SVP Product Marketing and Research to Expand Market Strength in Content Intelligence

PathFactory

Toronto, ON – June 6, 2022 – With more than 20 years of experience in B2B marketing , content strategy, and operations, Christine Polewarczyk joins PathFactory from Forrester where she was an evangelist for content strategy, content marketing , and content operations. . In my role at Forrester, I saw the landscape of players.

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4 Ways to Nurture Prospect Relationships and Close More Deals

Oktopost

To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate. Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. How to distribute your videos across your channels.

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Forrester: The Accelerating Death of the B2B Sales Rep

The ROI Guy

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

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The Marketing And Sales Data Providers B2B Landscape, Q4 2023: How to Select the Right Provider for Your Needs

Engagio

Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. Don’t take the provider’s word for it.