The ROI Guy

SEPTEMBER 21, 2016

You are putting together your content marketing roadmap, figuring out what content you need to best engage and motivate prospect’s through the buyer’s journey. The major buyer question: Why Change? As you do so, you may want to consider some important research to guide your planning efforts.

Buyer's Journey 40

Buyer's Journey Peer-to-peer Features Advertising Benchmark 40

Kapost

AUGUST 30, 2016

And even if organizations start with all the best information as a starting point, buyer personas are estimated “best guesses.” Insights from current sales numbers, industry trends, market research, and social media stats all help shape a buyer profile, but remember, this data is focused on the past.

Buyer Personas 59

Buyer Personas Optimization Tips Ideal Customer Profiles 59

The ROI Guy

FEBRUARY 13, 2015

By Dan Sixsmith According to a newly published report, there is a serious disconnect between the content that B2B buyers expect from marketers, and what is actually being produced and delivered. In the new study from The Economist Group , 93% of B2B marketers are incorrectly connecting their content to a product or service.

Content Marketing 40

Content Marketing Content Buyer's Journey Storytelling 40

Marketing Insider Group

MAY 31, 2012

The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. ” @ aquarry @ wittlake sales and marketing alignment: just get it done! Cheesy line? Ok, I’ll stop.). Key question! BrennerMichael.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

SWZD

MAY 30, 2019

It means that enterprises see and understand customer engagement from the awareness stage of the buyer’s journey through to purchase and post purchase interactions. Marketing should rightly take a leadership role. Digital Transformation is driving changing buyer needs.

Digital Transformation 48

Digital Transformation B2B Thought Leadership Thought Leadership Customer Satisfaction 48

Content4Demand

OCTOBER 9, 2018

SMEs can make content more trustworthy by providing insight on the latest product and market research and trends, as well as compelling customer use cases. They tend to be very busy people, and helping out marketing isn’t always one of their stated responsibilities or top priorities. Most people will help a co-worker in need.

SME 40

SME Content Marketing Planning Content 40

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. Even with less spending to go around, the expectations on Sales to deliver incremental revenue regardless of market conditions will be unrealistically high for another year.

Gartner 40

Gartner Allocation Storytelling Spending 40

The ROI Guy

DECEMBER 2, 2014

Recently we had the pleasure of interviewing Jim Ninivaggi, the Practice Director for Sales Enablement with leading sales and marketing research firm SiriusDecisions. As a result, 58% of buyers disengaging with sales reps due to lack of value articulation. Buyers have less patience than ever for empty product pitches.

Lead Scoring 40

Lead Scoring Lead Ranking Product Work Management 40

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Paid Search Agency 304

Paid Search Agency Advertising Agencies Content Marketing CMS Development 304

Marketing Insider Group

JANUARY 8, 2020

The aim of marketing has always been to get and keep new customers to drive growth for our business. In the past, traditional product-led marketing techniques were used to great effect. We could talk about how amazing our product is, justify the price, and let buyers know where to buy it. As we all know, buyers are savvier now.

Top of Funnel 299

Top of Funnel Product Content Marketing Content 299

Seismic

MARCH 25, 2021

Today, on Day 2 of Digital Shift, Seismic Chief Product Officer Krish Mantripragada shared the company’s vision for the future and unveiled a product roadmap that will empower go-to-market (GTM) teams to capture every revenue moment across every digital channel. . A vision for better buyer engagement and AI-guided selling.

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Seismic

MAY 25, 2021

Sales acceleration is the strategic use of content, analytics, and resources by go-to-market (GTM) teams to deliver meaningful buyer engagements that increase deal velocity. Sales cycles changed significantly as sellers and buyers adapted to digital-first selling motions. Let’s start by defining “sales acceleration.”.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing AI Work Management Marketing Management 52

Content Standard

OCTOBER 2, 2020

Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. Even if it’s not much of a secret, it’s still a pretty good marketing idea.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Sales Engine

AUGUST 23, 2016

For decades, the B2B marketer has been a manager of projects. Project-based marketing always has a beginning, middle, and an end. Not that there’s anything wrong with projects and project managers —they’re still a necessary function and the best marketers are always the ones who can get stuff done.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

For decades, the B2B marketer has been a manager of projects. Project-based marketing always has a beginning, middle, and an end. Not that there’s anything wrong with projects and project managers —they’re still a necessary function and the best marketers are always the ones who can get stuff done.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

The ROI Guy

MAY 29, 2016

Chock full of research reveals and best practices sharing, the annual “Woodstock” for sales and marketers, SIriusDecisions’ Summit just wrapped up in Nashville last week. This gap comes at a critical time, when the analysts reveal message resonance increasing substantially with insights focused on customer needs.

Cross-Selling 40

Cross-Selling Advertising Benchmark Paper ROI 40