Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. I explain the 5 steps required to gaining executive buy-in. A special thanks to Jeremy Victor and Make Good Media for the opportunity.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Porch Group Media

APRIL 22, 2021

Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. According to eMarketer , “Creative execution is the No. Multis-creening refers to users watching TV while using another device to scroll on social media or browse the internet.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Social media is a way of life today.

Social Media 58

Social Media Social Marketing Trends Media 58

QuanticMind

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. Impulse buy, retail therapy… YOLO, right?! eMarketer has projected that influencer marketing will grow 3.5

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. and intent (do readers perceive that you are sincerely trying to help them, or merely doing a “hard sell&# ?). Seed this on Newsvine.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Content Standard

AUGUST 20, 2016

Social media buy buttons were once heralded as the next big drivers of social commerce. Data reveals that buy buttons are infrequently used by internet users, and their utility in social media strategy appears limited. Buy Button Evolution. Internet users, however, could seemingly care less.

Social Media 40

Social Media Buy Media Emarketing 40

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. Meanwhile, spending on retail media networks is rapidly increasing with expected outlays of €25 billion by 2026. This shift towards retail media is reflected in the increasing number of advertisers and agencies already using retailer media platforms.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Webbiquity

DECEMBER 16, 2010

Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic.

Social Media 100

Social Media Social Marketing Emarketing Media 100

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). Content marketing statistics for social media. billion people worldwide now use social media. percent of millennials in the United States are social media users. eMarketer ). percent of millennials in the United States are social media users.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

QuanticMind

AUGUST 30, 2023

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04]

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

LEADership

SEPTEMBER 10, 2013

“What do you mean we need to increase our social media budget? B2B marketing professionals are challenged every day with how to get executive management to buy in for social media. The fact is, social is now an integral part of lead generation and marketing programs. Isn’t it free? This is not fiction-drama.

Social Media 40

Social Media Budget Programs Buy Media 40

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Biznology

DECEMBER 14, 2012

Bear with me because this will lead to an observation or two about social media. Well, I am drawing a direct parallel between how my friend approached something as important to him as his faith and how it looks an awful lot like how we approach social media as marketers. Well, I need to give you a quick back story.

Social Media 80

Social Media Media Social Networks Case Studies 80

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Martech

FEBRUARY 14, 2022

The ability to continue to use critical services like email and online calendars, news outlets and — less critical, although you wouldn’t know it — social media, all without paying subscriptions. But without buy-in, the idea is going nowhere. Ruth Stevens , President, eMarketing Strategy. Processing.Please wait.

Best Practices 91

Best Practices Emarketing Privacy Internet Marketing 91

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. And, eMarketer says digital video will grow by double digits through 2020 going forward. Here are this years’ top social media trends. million people. Facebook Live.

Social Media 49

Social Media Trends Media Broadcasting 49

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 billion in 2024. Ready to get started?

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Choozle

FEBRUARY 12, 2021

I wouldn’t necessarily recommend only looking to buy one specific game through connected TV, just because it’s a little bit too hyper-focused for that kind of platform, I think. In a recent survey from eMarketer, nearly two hundred and two million people will continue to stream or watch television on connected TV at least once a month.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

QuanticMind

MAY 31, 2023

What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. ChatGPT itself, however, is earning a lot more traffic and should continue to grow, according to eMarketer predictions.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

ViewPoint

APRIL 25, 2011

PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. There's also proof that, due to this change, sales is only invited into the last 1/3 of the buying process. Social media is at the top of nearly every B2B marketer’s priority list.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

Convince & Convert

MARCH 22, 2013

Alix Hart, Best Buy @trahla. Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. via Best Buy on Facebook. via Best Buy on Facebook.

Emarketing 129

Emarketing Personalization Social Media Marketing Management 129

KoMarketing Associates

JANUARY 27, 2014

As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few good posts on curating content to get you started: Content Curation Tips: 6 Places to Find Content to Share on Social Media. Here are a few places worth checking out: eMarketer. MarketingProfs. Think about it.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

illumin

MARCH 5, 2024

In addition, a consumer trend survey conducted by Hubspot suggests that 84% of marketers expressed that data privacy changes affected their strategies in 2023, resorting to various alternatives such as social media targeting, collecting first-party data, Google Topics API, contextual advertising, and universal identifiers.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Not to mention, nearly 70 percent of marketers reported that programmatic yields a greater return on investment than traditional ad buying ( source ).

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

SendX

JANUARY 18, 2021

Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale. In other words, you can deliver emails with the most appropriate deals for your prospects and help them make a buying decision.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Porch Group Media

NOVEMBER 12, 2020

According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). The Social Bakers social media trends report shows that Facebook and Instagram are particularly good for marketing to millennials and Gen Z. of Millennials, 77.5% of Generation X, and 48.2%

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network?

Advertising Agencies 111

Advertising Agencies Paid Content Cost Per Thousand Advertisements 111

Go Beyond SEO

JUNE 14, 2022

84% of people say they have been convinced to buy a product or service by watching a brand’s video ( Wyzowl survey). You can use your videos on your website, social media, newsletters, and ad campaigns. According to eMarketer, 75% of all videos are played on mobile devices. Increase Conversions and Sales. Track Your ROI.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys.

Marketing Attribution 99

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 99

Liveintent

APRIL 12, 2023

Since it’s HTML-driven, it doesn’t support rich media formats like autoplay videos or pop-up ads. Compared to endless social media feeds and overstimulating web pages, email offers a much less noisy and disruptive content experience. As eMarketer predicts, mobile commerce should account for 43.4%

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

Sword and the Script | B2B

JULY 18, 2023

Social media marketing drives activity at the top of the marketing funnel. “Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. ” Read more on eMarketer 5. Read more on Media Post 6. B2B content consumption signals buying intent.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

KoMarketing Associates

SEPTEMBER 16, 2014

Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. Larger Screens.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Social media advertising. So what are these shifts? Influencer Marketing.

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45