Webbiquity

JANUARY 20, 2010

If your company is using content to attract prospects and help guide them through the buying process to ultimately select your offering, check out what these very smart b2b marketing pros view as the Key Content Marketing Trends and Predictions for 2010. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share this on Mixx.

Trends 100

Trends Content Marketing Digg Marketo 100

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. It might even be worth it to search and discover the right hash tags, or even really spend your time and maybe a little money wooing one of the top Twitter influencers. It’s worth it! Don’t waste your time on small fry.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Webbiquity

FEBRUARY 14, 2010

Buy yourname.com if it is available. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Use the domain to build a professional website (e.g., GuyKawasaki.com ) or redirect it to a suitable page, such as the Management Team page on your corporate site. to photo-sharing sites like Flickr. Tweet This!

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Writing on the Web

OCTOBER 24, 2010

Pradeep, has authored a book, The Buying Brain –Secrets for Selling to the Subconscious Mind.I The site set up especially for The Buying Brain book has a page of “cool brain facts,&# that are fun to read. loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Buzz Marketing for Technology

JULY 14, 2010

Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. But can you really get a good handle on the business impact in real time? Not really.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Webbiquity

JULY 21, 2010

Papyrus’ photo of a small girl stretching on a pristine beach immediately draws one in, reminding us to celebrate life—and buy cards for those birthdays, weddings, and showers! Include built-in incentives for recipients to share your coupons as Six Flags Great Adventure did for its “buy one, get one free” campaign. • Tweet This!

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Writing on the Web

AUGUST 5, 2010

They know that emotions not only guide our decisions and actions, they determine whether or not we buy. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators. When successful web writers create online content , they appeal to the senses and the emotions. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Webbiquity

SEPTEMBER 7, 2010

Understanding that not every lead is ready to buy right away, but that it’s less costly to convert an existing lead than to generate a new one, you may be asking yourself, “ I need to do lead nurturing right—where do I start?”. Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? Tweet This!

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Writing on the Web

OCTOBER 18, 2010

I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Here these signals are loaded with emotional markers or tags, depending on which of the four drives they trigger. Let me know what you think.

Content 100

Content Digg Tagging Marketing Proposals 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. Its just up to you to get them the right offer in order to get them to buy!

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

JANUARY 26, 2010

This is why Google is so interested in buying apps like Yelp or launching their own phone like Nexus One since they realize this is the year mobile search really takes off and if they just stick to browser based search their overall share will diminish. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Writing on the Web

OCTOBER 21, 2010

95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. which carries an additional annual $117 billion tag. Here’s what neuromarketing studies are telling us ( The Buying Brain , A.K. Brain Scans Reveal 3 Elements of “Buying Brain&#. billion in US alone.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 29, 2010

Think about his message: People don’t buy what you do; they buy into why you do it. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion Pathway to Profits blog writing content marketing tips content marketing with blogs persuasion Writing for the Web. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 29, 2010

Brain Scans Reveal 3 Elements of “Buying Brain&#. Tags: Brain Based Content Marketing Content Marketing Online Persuasion Writing Speeches internet marketing online content Online Marketing persuasion presentations speeches Writing for the Web. If you don’t agree, let me know why. You can still re-tweet it.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Buzz Marketing for Technology

AUGUST 25, 2010

which cost a Best Buy employee his job for posting it. Tags: Advertising Buzz Marketing Innovation Mobile. But as 4 time owner of the Apple iPhone I still don’t see a reason to switch. Yes I have seen the iPhone4 vs HTC Evo video (hat tip to my life long buddy Steve Schnoll at SuccessFactors for making me watch it!) Tweet This!

Mobile Advertising 100

Mobile Advertising Brand Identity Branding Digg 100

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Writing on the Web

SEPTEMBER 3, 2010

See the excellent book by Barry Feig for more about this: Hot Button Marketing: Push the Emotional Buttons that Get People to Buy ). Human beings are all driven by hot button motivators. Some of these are: The desire to be first. The desire to know it all. The desire for control. The desire to love and be loved. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 8, 2010

Marketing to the older brain isn’t done by showing pictures of frail people, confused people, or trying to frighten them into buying stuff. Brain Scans Reveal 3 Elements of “Buying Brain&#. If marketers don’t get wise to the way seniors perceive their marketing messages they are are in for a rude awakening.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

OCTOBER 20, 2010

I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. Brain Scans Reveal 3 Elements of “Buying Brain&#. He tells the story of how he earned the equivalent of a $960/hour consulting fee from a homeless man…. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 4, 2010

As Simon Sinek says, start with why: “People don’t buy what you do, they buy why you do it.&#. If you’re not sharing your higher purpose, and the real reason you care about your clients, your readers aren’t going to sit up pay attention or care about what you’re selling. Blog this on Blogger.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

OCTOBER 13, 2010

This information comes from research on neuromarketing and what makes people buy. If you’re interested in learning more about the brain from a marketer’s viewpoint, I recommend The Buying Brain and Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brains. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion content marketing with blogs. Instead they go with their gut reactions. They make decisions based on feelings.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

JULY 15, 2010

The name will remain the same, but the tag line will read, “ How to Use Online Content Marketing to Get Found, Get Known, and Get Clients.&#. You might notice there’s nothing in my new tag line that mentions blogs, blogging, or WordPress. Are they able to use triggers to get us to buy stuff? What matters are results.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JULY 28, 2010

Social proof is one of the most powerful mechanisms for triggering buying decisions. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Think about it: we let other people influence our buying decisions even when we have nothing in common with them. And I know this.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

SEPTEMBER 23, 2010

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. testimonials. analyst support. proof points&#. I don’t think enough of you do a good job of trust building. Blog this on Blogger.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

DECEMBER 16, 2010

Get Known: How memorable is your name, your brand or tag line? Get Clients : Is it easy for people to become a client and buy something from you? Can people identify your business and know what problem it solves? Are you credible and perceived as trustworthy ? Do you show some personality and faces of the people who work with you?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

OCTOBER 13, 2010

Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. What do you think about this?

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. What’s been your experience with mapping content to the sales funnel or buyer types? Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us. Stumble upon something good?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. What’s been your experience with mapping content to the sales funnel or buyer types? Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us. Stumble upon something good?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Writing on the Web

JULY 26, 2010

For example, I don’t explain how clients decide to buy what you have to offer. Here’s what this looks like, how readers find your blog, in this Smart Draw diagram I did: Like any diagram, it’s simplified. Let me know what you think about all this, and about how your readers find you online. Share this on Bebo.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

JULY 6, 2010

How social media is a reflection of and response to broader shifts in the market and culture that make it increasingly difficult (and irrelevant) to try to buy attention, but critical to earn it. Five Big Shifts in Social Media Marketing. For example, brands no longer control their messages—their customers do. Share this on del.icio.us.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

JUNE 28, 2010

You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Tags: Attracting Clients Content Marketing Online Marketing Pathway to Profits Teleclasses & Seminars blog formatting content marketing with blogs converting readers to clients sales pages Wordpress sales pages.

Template 100

Template Ning Webcast Digg 100

Webbiquity

MARCH 9, 2010

If you buy a new Audi, you might use Facebook to show it off to your friends, but if you’re part if a buying team that just acquired a new enterprise software system—eh, not so much so. As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. They buy from people.&#

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Writing on the Web

JUNE 21, 2010

You want them to take action – one action only: click and buy, or click and register. Suzanne includes several easy to use tutorials and bonuses when you buy her product , including complete instructions on how to install the product to your Wordpress blog and great graphics you can use on your page. That’s it.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

SEPTEMBER 1, 2010

They are in fact what makes people comment, sign up, register, download, or buy. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing business blogging content marketing with blogs persuasion persuasion triggers. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

FEBRUARY 14, 2010

Just as buyers are now able to access and incorporate more information about vendors and products early in their buying process, so vendors will be expected to use all of the tools at their disposal to understand their prospects, and address their specific issues rather continuing with obsolete one-size-fits-all marketing practices.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Writing on the Web

JUNE 17, 2010

That can really make a difference between someone trusting you enough to click and buy or register, and one who clicks and just goes bye-bye. Now secretly, I adore messing with web pages ever since I learned a few <tags> But that’s when everything goes right. I’m a closet graphic hobbiest with no skills whatsoever.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100