DemandMatrix

MAY 4, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. Late last year, we onboarded Demandbase as our customer. The Demandbase data science team did a deep analysis and found our technographics data was hands down the best in the market!

DemandBase 52

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 52

Engagio

SEPTEMBER 16, 2021

It comes as no surprise to anyone in Sales that there’s been a dip in the meetings we can generate when we use the same old tactics quarter after quarter. My tips for Sales teams. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. Go beyond the sale. Get creative!

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

DemandBase

JULY 16, 2020

Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Personalization: It’s Not Just Jargon.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. The Engagio and Demandbase merger. From Should I buy this?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

DemandBase

MAY 26, 2020

Welcome to the first installment of Sales Scoop , a monthly series that gives the amazing members of our Sales team a platform to share their perspectives and successes. Our goal is to provide a bit of inspiration to our peers in the larger sales and marketing communities. ABM for Sales, because it takes two wings to fly.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Engagio

JANUARY 24, 2024

Well, we asked a few seasoned sellers and B2B thought leaders what their opinions and predictions are for the 2024 Super Bowl (these conversations happened in mid-January 2024), alongside their personal anecdotes and predictions for B2B sales trends in 2024. What do you predict will be the biggest sales channel used this year?

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. This started by providing visitor lists and real-time alerts to sales people who were interested in specific accounts.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Engagio

OCTOBER 11, 2023

The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Engagio

OCTOBER 18, 2023

Sales development reps (SDRs) are an essential component to a truly high-performance revenue engine. They bridge the gap between sales and marketing and act like the initial handshake in the B2B world — a crucial first step in a long-term relationship between businesses. What is ABSD?

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Engagio

SEPTEMBER 29, 2023

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. In my experience, only 2% of the people who register for an event or download an ebook are ready at that moment to talk to a sales rep. So, which approach is more effective?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Marketing Insider Group

JULY 1, 2020

Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. But, sales and marketing’s focus should have always been balanced between new and existing customer as sales cycles in existing accounts are at least 50% shorter than new accounts.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Demandbase has always been the leader in identifying the qualified account traffic to your site, and now, with Site Analytics, you have the ability to turn this data into actionable insights in new ways.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. Examining today’s Sales challenges. Success in Sales can only be achieved by first understanding the challenges we face in our industry. And we’re in good company.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

DemandBase

AUGUST 21, 2020

At the heart of every successful B2B business is a truly unified Sales and Marketing engine that drives growth. But let’s be honest here—it’s not like Sales and Marketing alignment is new or fresh at this point. In this blog post, I’ve created six tangible tips for companies looking to unify their Sales and Marketing teams.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Content4Demand

AUGUST 17, 2021

Elevating the Buying Experience. Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. Here’s how he believes intent is elevating the buying experience. In a word—yes! Then you go further.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Engagio

JANUARY 16, 2024

Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023. ” Gazing into the future: B2B Sales Julia McClatchy discusses key findings from McKinsey’s research on B2B trends.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. We’ve released multi-language Intent, rolled out buying groups to our first set of customers, and improved our prescriptive sales dashboards. At any given time, Demandbase has around 3.7 consumers).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Marketing Insider Group

MAY 26, 2020

Could this be why I’m hearing about 50-80%+ sales and revenue drops? C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. Once sales and marketing has those internal communications, teams can then move forward together.

Webinar Metrics 238

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 238

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. But first, we’ll dive into the benefits sales prospecting tools have for your organization.

Enterprise Management 78

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 78

PureB2B

MAY 1, 2019

PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Now supplemented with Demandbase’s Intent-Data layering , PureSyndication equips B2B marketing and sales teams with actionable lead insights to accelerate the buying process.

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. I probably buy the most technology out of any buyer here at Planful. We do most of our shopping online before we even start talking to sales reps,” said Tonkin.

Buying Cycle 82

Buying Cycle Intent Ideal Customer Profiles Planning 82

Only B2B

FEBRUARY 6, 2024

However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. Put simply, B2B intent data reveals the buying intentions of potential customers.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. These were fueled by technology. Beginning in 2022, a new term emerged: account-based experience (ABX).

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

AUGUST 14, 2019

Due to the nature of our business and the sales/SDR team I had to support, a one-to-many ABM approach was the best fit for us as we could use our own technology to get ahead of the competition and reach key decision makers as early as possible in the buyer’s journey. That shift for me was an ABM approach. Want to learn more about ABM?

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. These leads are perfect for your sales team because they’re already hot! If you’re unfamiliar with intent data , you’ll soon realize how critical it can be to growing your marketing efforts and sales pipeline. What Is Intent Data?

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Engagio

JANUARY 30, 2024

They are often used for predicting quantitative outcomes like stock prices, sales and revenue forecasts, customer lifetime value, etc. In sales and marketing, regression models can be used to analyze customer behavior — identifying key factors that influence customer purchasing decisions. Predicting sales growth.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

DECEMBER 2, 2022

B2B buyer frustration with the sales process has grown 25% in the last year. The new generation of buyers are seeking a far more digital and hands-off buying experience, pushing today’s seller to innovate. Join us, to learn the smartest ways to digitize your sales process to appeal to a digital-savvy buyer.

Ad Building 48

Ad Building DemandBase B2B Sales Outreach 48

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Martech

MARCH 27, 2024

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. The personalized approach tends to resonate more with decision-makers, facilitating the sales process. This alignment can lead to improved communication and a more streamlined sales process.

Account Based Marketing 103

Account Based Marketing Spending B2B Marketing ABM 103

Engagio

OCTOBER 2, 2020

In an account-based world, landing the biggest, highest-value accounts can only be achieved when the revenue-generating disciplines of Sales and Marketing are unified. Here’s a worksheet to launch your ABM program and help your Sales and Marketing teams coordinate tactics and strategies to ensure successful account-based plays.

Account Based Marketing 98

Account Based Marketing ABM Multi-Channel Demand Generation 98

Tony Zambito

MAY 17, 2021

Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX. Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. The idea of buying teams or buying committees will be completely altered. And adopting a lifecycle viewpoint. 3 – Learn to Think Like Your Buyer.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

DemandBase

JUNE 18, 2020

Through a few simple online searches, thousands of sales reps around the world have identified you as a decisionmaker, and they have a product that they feel would benefit your specific company goals. About the author: Jesse Darsinos is a sales professional at Demandbase with a focus on enterprise technology companies.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120