Remove Buy Remove Companies Remove Emarketing Remove Lead Management
article thumbnail

Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

This ongoing fragmentation in CTV results in inefficiencies in ad buying, negotiation challenges, and campaign management and measurement complexities across various platforms. Addressing this issue necessitates using clean data and collaborative efforts among publishers, agencies, and platform and technology companies.

article thumbnail

eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

ViewPoint

PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. Both lead gen and lead nurturing are important. Is that a problem?

Lead Gen 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: Better lead management leads to bigger marketing budgets

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

article thumbnail

Interview with Ardath Albee, CEO of Marketing Interactions

ANNUITAS

Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities. You can follow Ardath on Twitter at @Ardath421.

article thumbnail

Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Outsourcing lead generation. Revenue performance management.

Blogger 120
article thumbnail

B2B Lead Generation Blog: Podcast Segment 4: Selling to BIG Companies

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company?

article thumbnail

B2B Lead Generation Blog: Podcast Segment 3: Selling to BIG Companies

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2 Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2