Three “Lies” That Plague B2B Businesses Today (Part Two of Three)
ViewPoint
SEPTEMBER 13, 2016
Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Ruth Stevens, eMarketing Strategy , President. Today we will take on the second of the three lies: 57 – 90% of the buying process is complete before a sales rep needs to get involved. It is possible.
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