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5 Common Demand Generation Plan Problems to Avoid

Only B2B

Creating a successful demand generation plan is not easy. But then if it were, every B2B marketer would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources.

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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics?

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How Video Marketing Is Reshaping Content Strategies

Contently

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. In return, you’ll feature them on those channels.

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5 Common Demand Generation Plan Problems to Avoid

Only B2B

Creating a demand generation plan which is successful is not easy. But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably. Not only are marketing programs challenged to scale their efforts, but they also need to achieve balance in the same. We don’t think so.

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Adopting a Self-Service Sales Model in Your Organization

ANNUITAS

Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. That doesn’t mean that salespeople are no longer a valuable part of the buying process. What does the change in the buying journey look like? Provide Journeys of Self-Education.

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Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Instead, marketers need to send better emails.

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The Sales Prospecting Strategy Guide

Zoominfo

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. Why do they buy? How do they move through the sales funnel?