SendX

NOVEMBER 4, 2020

The return on investment (ROI) of email marketing is unmatched by any other marketing channel. Email marketing generates $42 for every $1 you spend on your email campaign. At the cost of a few dollars per month, email marketing solutions help you build email lists, create newsletters, and analyze your email campaigns.

Work Management 277

Work Management Marketing Management Email Marketing Planning 277

Webbiquity

APRIL 18, 2024

What are the challenges you can expect? Which parts of marketing can you most profitably automate? It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Embracing automation is clearly the way forward.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Consider the best practices below for creating email content.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Optinmonster

APRIL 24, 2024

This email is called a double opt-in confirmation email , and your new leads must take the extra step to confirm their subscription. Otherwise, they won’t get your emails. Here’s a double opt-in email example from NextDraft : As you can see, NextDraft uses a subject line that clearly states the purpose of the email.

Opt-in 108

Opt-in Opt-out CAN-SPAM Deliverability 108

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Personalized email is much more than simply auto-inserting the recipient’s first name. The Importance of Email Personalization in Marketing.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. According to our research , email remains the best way to connect with customers. What are the best practices of building and growing an email list? What happened next?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. In fact, 43% of people use social media to research before buying. Social media isn’t too far behind email in usage. However, a better measure of each platform is how people use them in relation to their online buying habits. This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SendX

APRIL 26, 2021

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. Social media vs. email marketing: which is more effective?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Optimizing your emails is a crucial step to better understanding and generating more leads. Write Your Emails Right. The subject line is the first information a user takes in from an email.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

Martech

MAY 24, 2024

Lots of things can put you on the wrong side of the law, whether it’s violating an ISP rule or annoying your subscribers and customers. Why should you fear email jail? Because the sentences are tough, and the appeal process can be arbitrary. Getting sprung can be expensive and take your focus away from business as usual.

RFP 116

RFP Deliverability Blast Campaigns Budget Programs 116

Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two.

Click Rate 99

Click Rate Budget Programs Case Studies Open Rate 99

DiscoverOrg

MARCH 8, 2017

Here are just a few ways that unverified bargain contact lists can lead to sales drought rather than providing that rainmaker resource you wanted. Your Email Campaign is Bound to Get Shut Down. Email marketing providers take the quality of your contact lists seriously. We can almost guarantee it.

Contacts 240

Contacts Top of Funnel CAN-SPAM Domain 240

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The data used in them can vary greatly. This results in a lack of engagement and positive responses, making your campaign dead on arrival.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Martech

JANUARY 11, 2024

Marketers will continue to refine their email strategies because the payoff can be substantial. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. We’d like to know how it’s been for you.

Email Marketing 124

Email Marketing Marketing AI Enterprise Management Work Management 124

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Smashmouth Marketing

OCTOBER 1, 2021

Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. If you can’t get those two departments in order, your conversion rate will suffer. Be their hero with the answer to their problem and they just might buy.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

SendX

MARCH 18, 2021

Email marketing helps you increase brand awareness and generate more sales. Before you can conduct an email marketing campaign , you need to have an email marketing database. It will take time, and a considered strategy, to grow your email list. You have complete control over your email list.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Martech

OCTOBER 30, 2023

This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc.

Email Marketing 111

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 111

Litmus

FEBRUARY 8, 2024

Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. One year later, despite multiple interest rate hikes, the U.S. Email ROI generates $36 for every $1 spent. The average email open rate is 46% to 50%. Click-through rates average 2.6%

Marketing Budget 86

Marketing Budget Marketing Strategy Marketing & Strategy Planning 86

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #4: Email volume and list growth. Chapter #6: Deliverability and spam. But how many people around the world use email in 2021—and how can you best reach them?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email volume.

Deliverability 103

Deliverability CAN-SPAM Opt-out Opt-in 103

Salesforce Marketing Cloud

DECEMBER 10, 2021

Many emails never reach a subscriber’s inbox – but with good planning, you can avoid your message falling through the cracks. There are many common misconceptions about email deliverability, and just as many tools to improve it. Email deliverability is a crucial metric in an email marketing strategy.

Deliverability 98

Deliverability Email Marketing CAN-SPAM Planning 98

LeadSquared

OCTOBER 22, 2013

You have skillfully crafted your email campaigns , they have swam past spam filters and have been delivered to your recipie nts’ inbox …most of the emails have even been opened , but here comes the tricky part. How do you get your recipients to click on the hyperlinks and calls to action within the emails?

Click Rate 52

Click Rate Urgency Marketing Email Campaigns Opt-in 52

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. How can you unlock its full potential and use it to grow your business?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

DiscoverOrg

APRIL 25, 2017

When false assumptions are the basis for business decisions, the fallout can be sudden and steep. Sales and marketing teams that buy into myths about data providers miss out on serious business value. Org charts decision-makers, identify influencers, and advocates who can champion your solutions or services. Us either.).

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Domain 245

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. That’s what will get your email seen and acted on.

Burn Rate 75

Burn Rate Opt-out Opt-in Ad Frequency 75

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Sharpspring

APRIL 5, 2021

From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. If you’re diving into email marketing and feeling overwhelmed by the language, this helpful glossary of tips on email marketing terms and trends is for you! Don’t worry!

Email Marketing 75

Email Marketing Trends Tips Planning 75

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Vision6

NOVEMBER 2, 2023

In today’s digital landscape, it can often feel like you need the wind to be blowing in the right direction for everything to go in your favour. That is to say, sometimes it doesn’t matter if you’ve spent hours perfecting your email design, if you get the timing all wrong. But fear not!

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

SendX

JANUARY 5, 2020

How do you build an email list? Idea # 01: Use a pop-up form This a quick and easy way for users to give you their email addresses. They can subscribe to your list without having to navigate from the page they’re on. Use Medium to compel people into signing up for your emails and explain the perks they’ll get by doing so.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Hubspot

FEBRUARY 14, 2024

Nick Gaudio , director of brand at Go Rattle , shares his perfect sales email and his ten commandments of cold outreach. Gaudio’s sales emails receive: 36.3% click-through. And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. Only then can you tailor an email that resonates.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66