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SEPTEMBER 25, 2023

When the two platforms work together, magic happens. It’s good for the business, and it will make both teams better at their jobs. Once your sales and marketing software is working together, alignment between teams should be easier. Integrating your CRM and MAP Sales teams live and die by their CRM.

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Marketing Automation Services Software Top of Funnel Process 142

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DECEMBER 7, 2023

Your team uses tricky workarounds to bypass processes that aren’t working. If your team doesn’t use them, they can make it more challenging to get the more basic work done. A unified view of data to support business growth. The cracks in your marketing automation platform may have been showing for some time. Sound familiar?

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SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). And encourage others to share it, whether it’s your employees, subject-matter experts who you interview, or business partners who work in the same space. Everybody wants them, right?

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OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data. Are you working with outdated email lists or technical issues?

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Marketing Automation Services Analytics Software Deliverability 145

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JUNE 19, 2018

Businesses can not afford sales and marketing not working together. Here are six steps toward achieving sales and marketing alignment.

Marketing 101

Marketing Business 101

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OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

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MARCH 19, 2024

We worked so hard to get those leads….” As you work to overcome these challenges, marketing automation is a tool that helps you understand your audience’s needs, supports pipeline marketing, and provides sales with better leads. The disconnect becomes especially apparent when it comes to missing revenue targets.

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NOVEMBER 27, 2023

Thankfully, marketing automation removes much of the work involved by allowing marketers to set up rules indicating which behaviors and characteristics qualify contacts to be automatically entered into a certain group. As you work to get aligned, connect with your sales team and consider asking the following questions.

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Marketing Automation Services Marketing Automation Automation B2B Marketing 210

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SEPTEMBER 28, 2023

Scale Marketing: Identify Simple MarTech Solutions to Key Challenges Growing businesses need the right marketing technology to continue expanding at scale. For most organizations, this includes a customer relationship management (CRM) system or business intelligence (BI) tool as the foundation of their sales efforts.

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DECEMBER 8, 2023

Changing providers offers a unique opportunity to take a look at your current programs and lists and determine what’s working, and what’s not. Although this process works, there is a more effective method to save time and improve data integrity. Consider first whether you even need to perform a full migration.

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SEPTEMBER 19, 2023

We’ll also provide some examples of how to use a growth marketing mindset to expand business and enhance the customer journey. This isn’t to say that bringing on new customers shouldn’t be a priority, but the best way to grow your company is through your existing business. A company is more than the sum of its products.

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FEBRUARY 6, 2024

Changing providers offers a unique opportunity to take a look at your current programs and lists and determine what’s working, and what’s not. Although this process works, there is a more effective method to save time and improve data integrity. Consider first whether you even need to perform a full migration.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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MARCH 1, 2024

Kevin, who leads Goose Digital’s strategy and marketing team, spends his days helping businesses figure out how to compete and win with their target audiences. MQLs can be effective indicators of success, but ultimately markerters need to validate consistent conversion from MQLs into real opportunities your sales team can work with.”

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

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SEPTEMBER 24, 2023

According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are. Because for folks like us, LinkedIn is a must. Plus, there are too many polls.

Linkedin 130

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NOVEMBER 7, 2023

You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. Once your emails go off to explore the world on their own, your work still isn’t done. This is how the process should work. That’s okay!

Deliverability 181

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FEBRUARY 26, 2024

In digital advertising, channels are specific platforms businesses use to reach their target audience. When advertisers work to improve the percentage of website visitors who convert, they are practicing conversion rate optimization. What is a Channel in Advertising? What is a Click-Through-Rate in Advertising?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

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SEPTEMBER 21, 2023

There’s nothing like a great team up to find new solutions to sticky business problems. The problem: Advanced segmentation without the manual work Every marketer knows how difficult it can be to segment customers the old fashioned way. For us, it had to be Intel. Interested in more on AI and machine learning?

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Act-On Segmentation Ideal Customer Profiles Marketing Automation Services 100