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Marketers as Social Evangelists

Biznology

Photo credit: Wikipedia. When Web 1.0 first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. There was substantial concern among businesses about the impact on their retail outlets and channel partners. While Web 2.0

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business? Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. He specializes in Web 2.0 There are things about it that could, maybe, give it legs. Some thought it was brilliant.

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Awaiting the Next Horizon–Will the Internet Enforce Social Good?

Biznology

Photo credit: Wikipedia. When the Web was first available as a business tool, there were many debates about its value. Populated by pornography, bulletin boards, and chat rooms, there was little to recommend it the business community. Along the way, Web 1.0 begat Web 2.0 So, what is the next horizon?

Web 2.0 80
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Of dinosaurs, birds, and Enterprise Social Platforms

Biznology

Photo credit: Wikipedia. Being very active in this “social business” world for over six years now, several people came to me asking about what I thought it was going to happen with Zuckerberg’s creation and other popular social websites: Is Facebook here to stay? The opposite is also true.

Web 2.0 80
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Web 2.0 and the Evolution of Marketing

WebMarketCentral

Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 Next, MarketingVOX reported that Web 2.0

Web 2.0 20
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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” Image credit Related Posts: Internet Trends From The Web 2.0 Whoa – quite a mouthful! Summit The Secret To B2B Social Media?

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Social software adoption: Riding the hype curve

Biznology

There is a lot of hype and skepticism around the actual ability for social software to deliver real, sustainable business value, which makes social software no different than every other new kind of software that comes down the pike. Photo credit: the_exploratorium. The second perspective is that from your own organization. ″ years.