Zoominfo

OCTOBER 3, 2018

To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals. This is a master-class on how to approach your employer brand and recruitment marketing. In each episode, Matt Alder interviews thought leaders and practitioners who are influencing and changing an industry.

B2B Thought Leadership 150

B2B Thought Leadership Thought Leadership Zoominfo Resource Management 150

Adobe Experience Cloud Blog

JUNE 6, 2013

Author: Gary Damiano For as long as I have been involved in marketing, the marketing budget process has revolved primarily around the use of a spreadsheet to allocate, track, consolidate and report budgets. The impact ripples throughout your spreadsheet based marketing budget. 3) Spreadsheets are not scalable.

Resource Management 48

Resource Management Marketing Budget Budget Programs Marketing Management 48

DivvyHQ

JANUARY 30, 2019

Today, most companies rely on content marketing as their primary means of building brand awareness and drumming up revenue. For content marketing leaders, that’s a good thing in terms of career prospects, but the growing dependency on the content team also means that we’ve never been under more pressure to produce.

Resource Management 45

Resource Management Marketing Budget Creation Planning Content Marketing 45

Vidyard

SEPTEMBER 27, 2022

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Trends for Different Types of Business Videos 2.1.1 Types of Videos Businesses Have Already Invested In 2.2 Curate Sales Enablement Tools and Resources (Instead of Collecting) 2.2 Video Length Distribution 3.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Zoominfo

NOVEMBER 25, 2020

Building a diverse and inclusive workplace is an increasing priority for businesses. Experts say that even the most well-intentioned and best-designed corporate diversity programs can fail to achieve their goals if they’re not managed effectively. But what do those terms mean?

Effectiveness 100

Effectiveness Zoominfo Resource Management Barriers 100

Zoominfo

OCTOBER 3, 2018

To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals. So, if you work in human resources or recruiting, this post is for you! The Talent Cast This is a master-class on how to approach your employer brand and recruitment marketing. Listen here. Go have a listen!

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Resource Management Small Business Marketing 100

Adobe Experience Cloud Blog

JULY 2, 2015

Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. This mighty marketing machine works to automate and sync your various efforts: Lead generation. Social marketing. Lead management. Guess again!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Resource Management Automation 48

Brandpoint

OCTOBER 4, 2019

Autumn Olson is the HR Manager at Brandpoint and has been working in Human Resources since 2011. She received her Bachelor of Science degree in Human Resources Management from Metropolitan State University in St. Just like job applicants, people who are deciding whether to do business with your company will do research.

Resource Management 102

Resource Management Thought Leadership Work Management Paid Search Agency 102

Heinz Marketing

JULY 28, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Recognized in the Puget Sound Business Journal’s annual ranking for Washington’s best workplaces, Heinz Marketing proudly makes the 2021 list. . So to recognize the best of the best, the Puget Sound Business Journal took to the employees directly.

Work Management 62

Work Management Lead Ranking Peer-to-peer Best Practices 62

Ledger Bennett

DECEMBER 1, 2019

But a marketing team structure that’s not fit for purpose is particularly risky because it will have a fundamental impact on organisational growth and market position. The structures employed by an organisation are influenced by a number of variables, people; processes; technology and competitive landscape. Econsultancy 2018).

Planning 52

Planning Resources Work Management Resource Management 52

ClearVoice

JUNE 4, 2024

But, managing them comes with its own set of challenges. Even though they’re only with your marketing team part-time, they need to mesh well with your full-timers. Let’s dive into how you can manage your fractional team effectively, boosting productivity and creating a team that works well together. Increased Hiring Speed.

Marketing & Strategy 52

Marketing & Strategy Allocation Resource Management Work Management 52

Adobe Experience Cloud Blog

APRIL 23, 2015

Author: Aden Forest We are on the edge of a golden age for marketing. Increasingly, the marketing chief will be called on for advice on which way to steer the company and will be able to provide the insights to support their decisions. APAC Marketers Are Savvy Marketers. Marketing departments drive: . Asia Pacific.

Promotion 48

Promotion Resource Management Planning B2B Thought Leadership 48

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Televerde

OCTOBER 23, 2019

The music critics thought a violin sounded differently when it was played by a woman. And it’s really been top of mind since I joined Televerde’s Women in Leadership panel at Rockville Correctional Facility in Indiana this past September. They’ve been in business since 1994, partnering with many brands you’ll recognize.

Conversion 68

Conversion Eloqua Thought Leadership Work Management 68

Hubspot

OCTOBER 9, 2018

Whether you’re selling online products or a packaged service, efficient businesses have one thing in common: great managers. Overseeing a specific project, area of the business or company in general, they’re critical to making sure things get delivered on time, every time. Common Leadership Styles. Hire New Staff.

Work Management 78

Work Management Thought Leadership Lead Ranking Budget Programs 78

Adobe Experience Cloud Blog

FEBRUARY 26, 2015

Author: Mike Moeller Over the last few weeks we’ve been sharing insights from the results of a global survey conducted by The Economist Intelligence Unit (EIU) that explores the future of marketing. SMB marketers are preparing for and expecting a lot more revenue responsibility. Perception of marketing is changing.

SMB 48

SMB Cost Enterprise Management Resource Management 48

Hubspot

JANUARY 8, 2019

Let's say you hire a new marketing director, and a year later, you see a severe increase in turnover rates. So how do you figure out what's going wrong, or how your marketing director can improve her performance to ensure higher job satisfaction for her team? Manager/ Leadership quality. Exit interview. Compensation.

Template 74

Template Product Thought Leadership Work Management 74

Heinz Marketing

JANUARY 9, 2020

By Matt Heinz , President of Heinz Marketing. Some version of this question I hear quite often: “If you had 100 days, how would you impact our business?”. Where can you improve process or efficiency or yield before the river starts flowing with greater volume? Are there campaigns already in the field? practices here as well.

Ideal Customer Profiles 67

Ideal Customer Profiles Planning Resource Management Work Management 67

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. The interview process, including example interview questions.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Televerde

OCTOBER 19, 2021

Responsible business practices and investments have become mainstream, and they rely on three primary criteria pillars: environmental, social, and governance (ESG). ESG companies have become more attractive to clients, customers, and shareholders looking to put their money behind a business that shares their values. Image Source.

Lead Ranking 52

Lead Ranking Lead Scoring Transparency Marketing Management 52

ClickZ

MAY 7, 2020

This means a real shift towards systems that provide a better way of working for their teams. To improve cross-team communication and keep progress on track, enterprises should adopt connected technology that scales their whole business—such as a modern work management solution. This is a crucial moment for business leaders.

Work Management 106

Work Management Enterprise Management Resource Management Marketing Management 106

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SalesIntel

OCTOBER 17, 2024

From sales and marketing to customer success and partnerships, these women are not just breaking barriers—they’re redefining success in every corner of SaaS. This list celebrates the resilience, innovation, and leadership they bring to our industry. To the remarkable women featured: thank you for leading with authenticity and vision.

Enterprise Management 52

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 52

ClearVoice

MAY 27, 2020

For decades, this narrative model has reflected what many people have thought of freelancing: It’s just a hobby or an Oprah-style exercise in self-actualization. What does teamlancing mean for marketers? At ClearVoice, we developed our platform to anticipate this future of freelancing for content creators and marketers.

Enterprise Management 135

Enterprise Management Work Management Resource Management Marketing Management 135

Sprout Social

OCTOBER 26, 2021

Businesses must rapidly grow their workforce in an increasingly competitive landscape. The job market is shifting. Not only are companies searching for new skill sets and talents, but the way that businesses find their ideal candidates has turned on its head. Tap into the right platforms.

Resource Management 119

Resource Management Work Management Social Media Peer-to-peer 119

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 146

Social Media Media Webinar Metrics Marketing & Strategy 146

Inbox Insight

AUGUST 16, 2020

This means it’s easier than ever for marketers to maintain relationships with leads – even during a global pandemic. A look at the IFP community: Insight For Professionals is a website by Inbox Insight, designed to provide high quality, relevant and credible resources for business professionals.

Work Management 92

Work Management Marketing Management Research Resource Management 92

Zoominfo

OCTOBER 30, 2018

Now that YouTube has become as ubiquitous as Google—business professionals have an additional resource to prime themselves for success and development. They personally match all of their candidates and specialize in recruiting for revenue generating roles such as Sales, Marketing, Customer Success and Business Development.

Youtube 187

Youtube Advertising Channels Work Management Marketing Management 187

Sprout Social

SEPTEMBER 29, 2021

Whether your needs lie in brand awareness, human resources or sales, employee advocates can play a vital role in achieving business objectives. The right combination of metrics will help you track employee engagement, business value and program performance over time. Top Contributors. Earned media value. Lead volume.

Sales Qualified Leads 110

Sales Qualified Leads Eye-Tracking Peer-to-peer Lead Ranking 110

Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. It’s our job as marketers to adapt. Marketing can’t get away with not being accountable (fortunately CMOs can prove impact).

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Salesforce Marketing Cloud

NOVEMBER 17, 2023

As a sales leader, meetings with your whole team of reps can be a valuable health check for your business — but they can also waste salespeople’s valuable time selling. Brief everyone on any pricing changes, sales forecasting updates , product news, leadership shifts, or other integral information that could affect how they sell.

Work Management 105

Work Management Marketing Management Peer-to-peer Eye-Tracking 105

ClearVoice

NOVEMBER 19, 2020

The business management folks at AND.CO who work with solopreneurs, entrepreneurs and freelancers say having a quality portfolio influences a potential client’s first impression of your style, skills, content offerings and previous client base. When is the last time you audited your work process? Why or why not?

Work Management 105

Work Management Resource Management Social Media Eye-Tracking 105

Hubspot

AUGUST 13, 2018

Managers use reps’ sales forecasts to estimate business their team will close. These reports are typically shared with company leadership, along with board members and/or stockholders. Sales forecasts also come into play for a number of decisions, from hiring and resource management to goal-setting and budgeting.

Forecasting 96

Forecasting Top of Funnel Work Management Sales Cycle 96

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Hubspot

AUGUST 22, 2015

Even then, the onboarding process can take months. And yet a lot of managers don't understand -- and don't make the effort to understand -- the reasons behind why their employees leave. In the business services industry specifically, that number is even higher at 51.39%. 7 Reasons People Leave Your Company. The main reason?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Customer Surveys 28