Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Marketing Insider Group

DECEMBER 11, 2012

Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. These practices, however, are de rigueur in the age of social media. If you want to stay competitive, you have to become a true Social Business.

Generation 100

Generation Peer-to-peer Business Social Networks 100

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. This is a very successful company.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This makes it harder for salespeople to understand prospects and build relationships with them.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

The Effective Marketer

MAY 3, 2012

It should be as easy as possible for readers to find relevant content on a business site or blog. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. My paper route taught me how much we humans are creatures of habit. Social Sharing.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? I asked Steve to elaborate on why the impact of social media on research and purchase behavior is such an important data point to include in The Social Habit. It’s fundamental direct marketing. When/where is that?

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Buzz Marketing for Technology

OCTOBER 11, 2008

LEARNING PROFESSIONALS ON TWITTER. DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. social networks aimed at learning professionals. NEW TOOLS FOR LEARNING CLUB.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Webbiquity

NOVEMBER 11, 2014

Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so. The 18 Most Hilarious And Clever Print Ads Ever by Business Insider. Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. His goal: transcend dental medication.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Dahle Communication

NOVEMBER 30, 2009

Reading the local Sioux Falls paper this morning (on-line, it's quite rare that I actually read the paper copy) I saw this interesting article and thought it was an important one to talk about. This is one of the best parts of Social Media. I'm glad to see this Veterans group using social media.

Social Networks 51

Social Networks Twitter Paper Facebook 51

Porch Group Media

APRIL 22, 2021

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Ranking 52

Brandpoint

MARCH 25, 2023

If you have eBooks or white papers that you are using as lead generation tools, those pieces are perfect to email to current prospects. Most sales professionals are active on LinkedIn and Twitter. At least not from a business perspective). Make social sharing frictionless for your sales team by creating a social calendar.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

EveryoneSocial

FEBRUARY 22, 2022

Contribute to important conversations in your field by posting relevant articles and engaging with others in your social network. When you go to a conference or publish a new paper, one of the first things people will do to learn more about you is a Google search. adults Google someone before doing business with them.

Brand Identity 55

Brand Identity Branding Aggregators Paper 55

NuSpark Consulting

MARCH 29, 2015

https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf. Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Facebook and Twitter have done it. Here’s a link to the product sheet.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? The digital space has become super competitive. New phone, who dis? Don’t worry.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

NuSpark Consulting

MARCH 30, 2015

https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf. Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Facebook and Twitter have done it. LinkedIn Advertising Wish List.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Outbound Engine

SEPTEMBER 6, 2020

Asking someone for a referral the old-fashioned way is fine, but today we use our online networks to crowdsource multiple recommendations and referrals all at once. That’s the beauty of social networks. What does that mean to a small business owner? Those social media referrals are valuable. Think about it.

Word of Mouth 84

Word of Mouth Ideal Customer Profiles Loyalty Social Media 84

Webbiquity

JUNE 30, 2010

Though blogging provides significant business benefits (e.g. Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. Social skills. What separates blogs from other forms of writing (white papers, articles, e-books, etc.) How do you get there?

Business Blogging 100

Business Blogging Business Blogger Digg 100

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Technologists are active on social media. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. They are authentic, and they are trusted by their peers.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

KoMarketing Associates

AUGUST 22, 2017

Instead of letting visitors leave with product information, white paper, or download (or just leave), cross-reference call to actions for email registration as well. Surveys and questionnaires are one mechanism but also leverage social media assets, building networks of customers, prospects, and partners. Buyer Research.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” He is also the author of the White Paper Pundit blog. Happy Twittering!

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Webbiquity

MAY 23, 2011

. • Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). Expanded social media following (e.g., number of blog subscribers, Twitter followers, Facebook fans). Leads and new business. Twitter followers.

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

JUNE 25, 2012

Blogging: for any new business blog, traffic typically starts out modest but grows over time. Social Networking: whether on an individual or corporate account basis, a social network grows over time as credibility is established.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Biznology

MARCH 22, 2017

Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. Nothing fancy.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Chris Koch

MAY 21, 2010

Facebook has built its business model around gathering as much personal information about us as possible. Both Facebook and we have traditionally believed that the content services that we provide—in our case studies, white papers, webinars, etc. The expectation on Twitter is that 99.9% I admit it; I’m a Twitter bigot.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” He is also the author of the White Paper Pundit blog. Happy Twittering!

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Biznology

DECEMBER 7, 2016

With the rise of content marketing, many zealous marketers began clogging the discussions stream with self-promotional links to landing pages, white papers, and webinars. Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Stevens & Tate

AUGUST 10, 2020

In effort to combat the negative economic backlash of Covid-19, Hulu has created an opportunity for small businesses to use its platform. Examples of services include fake passports, fake degrees or diplomas, drug test aids, exam or paper writing services, invalid reviews and clicks, and fake social media endorsements.

Trends 63

Trends Spyware Work Management Paid Search Agency 63

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Sprout Social

FEBRUARY 10, 2021

Data from the Vogue Business Index shows search volume for Gucci increased 10-fold compared to the average on the app in January of this year. The luxury brand knows that customers who are most interested in Lunar New Year-themed products are more likely to use WeChat and Weibo than Twitter or Instagram. million views.

Campaigns 84

Campaigns Brand Identity Branding Cross-Selling 84

Content Marketing Institute

DECEMBER 10, 2018

You have 1,300 characters available when posting to your personal profile, far more than the 280 characters available on Twitter. Other people that you’ve been talking to, other clients that you’ve been talking to, that might find this article, this white paper, this video interesting, tag them as well,” she says.

Linkedin 106

Linkedin Peer-to-peer Brand Identity Branding 106

Content4Demand

FEBRUARY 9, 2021

When produced consistently and thoughtfully, podcasts can build brand awareness and boost credibility for your business and even individual subject-matter experts (SMEs). The best part is that you can share these videos across a multitude of networks, from LinkedIn to Twitter and Instagram. Syndicate Episodes on YouTube.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Sharpspring

FEBRUARY 3, 2022

This can be a daunting task, especially if you want to grow or scale up your (or your client’s) business. Depending on your industry, business model, and target audience, you’ll have your own mix of channels, goals, and brand alignment tactics. For example, “Get more followers on our business’s Twitter page” is not a well-defined goal.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Chris Koch

JANUARY 29, 2010

The price is the forms we make people fill out to download white papers or sign up for events. But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100