InsightSquared

AUGUST 14, 2019

For sales professionals, AI is not only impacting your personal life, but it will soon influence your professional work too if it hasn’t already done so. Many of today’s forward-thinking companies have already begun using AI in their sales strategies.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Webbiquity

DECEMBER 4, 2018

Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. Since it promotes an integrated approach to selling, sales enablement involves both marketing and sales teams.

Sales Management 221

Sales Management Top of Funnel B2B Sales Tactics 221

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Here are three data points on why process management matters. But here’s the rub.

Process 231

Process Optimization Work Management Marketing Management 231

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020.

Customer Surveys 130

Customer Surveys Top of Funnel High Quality Lead Zoominfo 130

InsightSquared

MARCH 5, 2021

Throughout his three decades of experience running revenue organizations, he has seen the good — and plenty of the bad. Fact: Your sales reps, regardless of how great they are, will never deliver the level of hygiene required to give you confidence in your CRM data. It is now quite clear to me that was not my reps’ fault.

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

SalesIntel

NOVEMBER 27, 2023

In the fast-paced world of sales, effective time management is your secret weapon for success. As a sales rep navigating the dynamic landscape of 2024, mastering these 15 strategies will not only boost your productivity but also set you apart from the competition.

Allocation 52

Allocation Work Management Marketing & Strategy Sales Qualified Leads 52

InsightSquared

AUGUST 1, 2019

“There’s no stronger time than now, where a sales executive needs a really strong partnership with business ops or sales ops or revenue ops,” said Todd Abbott, as he opened his presentation at Ramp 2019, the revenue ops event of the year hosted by InsightSquared.

Sales Management 149

Sales Management Top of Funnel Forecasting SMS 149

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. What Is the Difference Between Sales and Account Management? Let’s do a quick overview.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Webbiquity

APRIL 5, 2023

Businesses use a variety of digital assets to streamline their day-to-day operations and enhance their online presence. Image credit: George Milton on Pexels However, managing these assets can be daunting, especially for businesses with large content volumes. That is where Digital Asset Management (DAM) software comes in.

Digital Asset Management 252

Digital Asset Management Work Management Marketing Management Software 252

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The triple touch is a tactic that salespeople use to engage prospects. Here’s the thing, if you’re in sales, you know that getting B2B prospects’ attention is tough. Your email is the foundational step of your sales cadence.

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Biznology

FEBRUARY 23, 2018

You’ve been developing a fresh idea for B2B marketers that you call “the funnel beyond the. For years, B2B marketers have focused on demand generation, or top-of-the-funnel activities. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Zoominfo

NOVEMBER 1, 2022

Smarter Prospecting in Less Time For experienced sales professionals, using ZoomInfo for the first time often feels like discovering a secret; after spending years going door-to-door, suddenly having a world of information at your fingertips can be an invigorating experience. Meeting people face-to-face was a valuable experience.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Marketing Insider Group

DECEMBER 1, 2023

In the B2B selling world there is near universal appreciation for the value of sales coaching. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. Training prepares sales reps to execute. What Are We Coaching For?

B2B Sales 171

B2B Sales Effectiveness Work Management Marketing Management 171

Seismic

JANUARY 17, 2023

As more organizations embrace remote work, inside sales has become more important than ever. Inside sales plays a critical role in sales cycles because buyers are engaging online in higher numbers than ever before. What makes a good sales rep is continuously evolving, but some core principles remain the same.

Work Management 98

Work Management Training Sales Cycle Social Media 98

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. What exactly is the middle of the funnel?

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Lead Forensics

DECEMBER 18, 2023

It’s often taken for granted that we all know and understand these B2B sales terms, as these pieces of vocabulary become used so often they are undoubtedly commonplace. Sales pipeline and sales funnel, for example, are believed by many to be one and the same, but this belief is far from the truth.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Buyer's Journey Marketing Funnels 52

Rev

MAY 31, 2023

Lead management isn’t a totally new idea, especially in the demand gen world. But, as your business grows and scales, you’ll need to make sure everyone understands what it is so they can follow the process you’ve built. What is lead management? After all, the shared goal is to make a sale. It’s normal.

Sales Management 78

Sales Management Lead Management Lead Scoring Lead Ranking 78

Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. What are all these sales titles, and what do they even mean? If you’ve ever found yourself walking in circles trying to understand what makes up a sales team, what each role does, and what all these different acronyms stand for—you’re not alone.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1. Try not to waste that.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Salesforce Marketing Cloud

NOVEMBER 19, 2021

A sales funnel, stretching from early-stage brand discovery to final purchase, represents the customer journey. Most companies use the funnel to track prospects as they move through sales stages, adjusting strategies and marketing methods in response to their behaviors. In real life, the buying process is never so linear.

Top of Funnel 98

Top of Funnel Marketing AI Digital Marketing Funnels Lead Ranking 98

Heinz Marketing

MARCH 15, 2024

So if you want real, predictable revenue growth, it’s time to forget the one-off quick-win tactics. The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding. Marketing: Marketers are the customer whisperers.

Top of Funnel 109

Top of Funnel Work Management Verticals Marketing Management 109

Heinz Marketing

SEPTEMBER 21, 2022

We live in a fast-changing business environment where companies are constantly adapting to new trends and regulations. Businesses need a way to handle unique global changes in a manner everyone in the org can support and follow. What is Change Management? By Cameron Katoozi , Marketing Consultant at Heinz Marketing.

Work Management 112

Work Management Marketing Management Organization B2B Thought Leadership 112

Marketing Interactions

OCTOBER 8, 2020

Most marketers treat content like a tactic, not a product offering. Links to the next part of the story, process, or thinking about how to solve the problem or, in the case of customers, what to do now that they’ve solved the original problem. The Job of Sales Content. For this post, let’s focus on content’s job for sales.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Hubspot

JANUARY 5, 2024

As a small business owner myself, harnessing AI for inside salespeople has been rattling around in my mind since the launch of ChatGPT. It’s been pretty exciting to see the creativity that people all over the world are bringing to AI to improve their processes, create new services, and make being in business more fun and profitable.

Peer-to-peer 67

Peer-to-peer Work Management Lead Scoring Lead Ranking 67

Martech

MAY 5, 2023

Marketers know this as “the sales funnel”. The advent of AI and the avalanche of data has distorted the shape of the funnel. If it is not shaped like a funnel any more, then what is it? Think about a spider web Ryan Brock, chief solution officer at marketing strategy platform DemandJump, no longer sees a funnel.

Top of Funnel 112

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 112

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Valasys

MAY 13, 2024

The business landscape of today is fiercely competitive. A good strategy that has proven to work for these businesses is the usage of sales automation apps. These apps have rich features and functionalities to process sales and productivity. Why Do B2B Businesses Need Sales Automation Apps?

B2B Sales 40

B2B Sales Top of Funnel Automation Enterprise Management 40

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. We’ll also share recommendations on 10 of the best sales tools that you can use to streamline your sales processes.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78