Litmus

APRIL 18, 2024

In the past, we’ve asked about what code editors developers use to build emails, but this is the first year we’ve seen “Code editor in my ESP” take the top spot at 20%, toppling Adobe Dreamweaver (14%) and our beloved Litmus Builder (9%). Both consumers and business customers expect a level of personalization beyond “first name.”

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. This makes it especially important that what you do share about your business is truly noteworthy. Showcase Business Segments.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Adobe Experience Cloud Blog

JUNE 24, 2019

Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. And while not all applications are sales related, business use of AI grew 97.7% Here’s how your inside sales team can pair AI with ABM to grow your business: Build your ideal customer profile.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

SmartBug Media

FEBRUARY 17, 2021

With Velocity scripting, you can create dynamic content within your Marketo assets that reaches beyond simple segmentation and drives those one-on-one experiences that inspire action. Velocity scripting in Marketo will pull field values directly from your Marketo Database and let you feed those details into your dynamic marketing content.

Marketo 95

Marketo Planning Paid Search Agency Conversion Rate 95

Biznology

JANUARY 19, 2018

I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. Katie Martell coined the term “on-demand marketer” to describe herself and her business. Hats off: Marketo is well-established there now. It’s the post-sale experience where success lies.”.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Adobe Experience Cloud Blog

OCTOBER 10, 2018

This company was trying to win a big deal outside its sweet spot, but the prospect could tell it would be outside the agency’s comfort zone. Marketers want all the business they can handle. If instead, the agency spent those three weeks on a more niche-specific task, that time could’ve gone to better use.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Ad Agencies Ad Building 131

Martech

OCTOBER 13, 2023

For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. Engage your humanity to fill in the blank spots. This should be a quick spot check based on feeling, experience and audience knowledge. Distrust but verify. Get MarTech!

Marketing AI 138

Marketing AI Paid Content Paid Search Agency Automation 138

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. My Itinerary for Marketo Summit 2017.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Scoop.it

OCTOBER 5, 2023

Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. Let’s see some statistics proving ABM is a powerful strategy that helps your SaaS business grow. You can use data and analytics to spot your target accounts and personalize your marketing messages.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

SmartBug Media

APRIL 27, 2020

Marketo can do just about anything: Personalize emails? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Here are the experts’ top Marketo features, in their own words. In another scenario, we use progressive profiling on our Marketo forms to capture information over time.

Features 98

Features Marketo API Enterprise Management 98

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Many small businesses rely on paid media to attract new customers. Yes, digital marketing must be a part of every small business’s growth plan.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Adobe Experience Cloud Blog

JANUARY 9, 2020

Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). You are on the go and battling life’s busy tasks and schedules. To learn more about how to increase your user’s experience on your website, visit Marketo. First, we saw the switch to mobile-first indexing. Why is that?

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

SmartBug Media

AUGUST 4, 2023

Every business, regardless of size or industry, understands one thing: Keeping customers happy is a key factor of success. This is especially true for software-as-a-service (SaaS) businesses, in which customer happiness directly influences the ability to minimize churn, drive recurring revenue, and achieve sustainable growth.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92

Adobe Experience Cloud Blog

FEBRUARY 11, 2019

Now more than ever, marketing has to prove its impact on the success of the business. Download The Definitive Guide to Marketing Metrics & Analytics to learn how to drive impact and secure your spot at the revenue table. With the pressure increasing, it’s time for marketers to take control of the revenue process.

Analytics 133

Analytics Peer-to-peer Planning Thought Leadership 133

Adobe Experience Cloud Blog

NOVEMBER 1, 2019

It took a willingness to dig below the surface to spot signs of consumer disengagement. The spots garnered attention for their uniqueness and vibrancy, but more importantly, appealing to human emotion — and not being afraid to do so — differentiated Phillips 66 from its competitors. Monitoring the Migration of Consumer Wants.

Advertising Agencies 130

Advertising Agencies Amazon Paid Search Agency Thought Leadership 130

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

In the face of such a disparity between TV ad spending and the return—or lack thereof—on that investment, it’s more important than ever to design integrated video campaigns that use both TV and digital ads in conjunction to produce desirable results and meet business and campaign objectives. They create a beautiful TV spot.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Adobe Experience Cloud Blog

APRIL 25, 2018

Lisa Peterson, SVP, Global Marketing & Digital Strategy, Gogo Business Aviation. Shad Khan, Marketo Consultant, Revenue Pulse. Emily speaks her mind to champion best processes and constant improvement in global campaigns, not only to her team, but even to those designing the Marketo Engagement Platform TM.

Thought Leadership 134

Thought Leadership CMO Marketo Marketing Automation Services 134

Martech

SEPTEMBER 9, 2022

Is connect.com looking for a sweet spot between Slack and LinkedIn? To discover new things to learn, new people to learn from, people who can help you, people who you can hire for your business, you need the network component more than just the base community that exists in a private Slack channel.” ” Get MarTech! .

Marketing Automation Services 114

Marketing Automation Services Communities Hubspot Enterprise Management 114

Adobe Experience Cloud Blog

APRIL 5, 2017

Author: Alexandra Nation I recently purchased a new pair of ballerina flats from Margaux New York, as they are a staple in my ‘ woman in tech ’ business uniform. There is a perfect sweet spot for evaluating your top vendors before you’re ready to make a decision. The company sells high-quality, ready-to-wear, and made-to-measure shoes.

Budget Programs 115

Budget Programs Purchase Software Thought Leadership 115

Vidyard

OCTOBER 3, 2018

What are the benefits of using a video library for business? The benefits of having a video library for your business are far-reaching, from making content easily-accessible to your entire organization to ensuring that employees only share what you want them to. With that much video, you need an organizational system.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Customer Experience Matrix

JULY 3, 2018

Yesterday brought news that Acxiom had agreed to sell its marketing services business to Interpublic Group , a major ad holding company, for $2.3 Acxiom will retain LiveRamp and do business under that name. Acxiom bought LiveRamp in 2014 for $310 million, as a logical extension of its identity data business. However, I disagree.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Typically, only 20% of the leads who walk into a business are prepared to buy products or services. 4. Nurture Prospective Customers.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Software 48

Vidyard

OCTOBER 3, 2018

Video in Business Benchmark Report Know where you stand, so you can stand out. Get the Report What Are the Benefits of Using a Video Library for Business? Create a Central Hub for Video With a video library, you can store and share all of your video content in one spot.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Conversica

AUGUST 26, 2019

Conversica Secures a Coveted Spot on the Constellation ShortList™ for Sales Productivity Solutions in Q3 2019. Appearing first in 2016, Conversica significantly climbed in rank (more than 2,000 spots) on the list and accelerated revenue growth 206 percent over the past three years. The company you keep says a lot about your business.

Marketing Automation Services 49

Marketing Automation Services Marketo Customer Satisfaction Advertising Agencies 49

nDash

JANUARY 13, 2022

Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. While the tools that work for us might not work for every business, we hope our rundown helps you pinpoint what’s best for your needs. If we want to spot-check content, we use Grammarly and CopyScape. SEO: Ahrefs, HubSpot, and Semrush.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Adobe Experience Cloud Blog

JUNE 18, 2018

Dig into your data to find out what social media platform generates the most sales leads for your business. Actionable words, such as: Secure your spot. Only 2 spots left. But how do you translate ordinary social media conversations into actionable sales leads? STEP 1: Dive Into Your Data. Start there. Click here to….

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Martech

MARCH 21, 2024

Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Why it matters: Now you can target your key audiences more precisely with Conversational Flows to book meetings with your sales team on the spot, offer additional content and more. Let’s dig in. Get MarTech!

Marketo 105

Marketo Conversion Marketing Automation Services API 105

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. That’s why more businesses are turning to paid social. Promoting a trend will put your business’s name among hot topics people are talking about on Twitter.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

SmartBug Media

AUGUST 31, 2020

When you perform a Google search for your favorite product, service, or business category (e.g., When you create a profile for your brand, product, or service on a review site, you’re effectively building out a webpage that has to describe your business using limited space. Establish Consistency Between Your Content and Landing Page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Adobe Experience Cloud Blog

MAY 3, 2017

There are a lot of ways to build up your audience—it’s just a matter of determining the best methods for your business. The important thing is that you’re finding subscribers who are interested in your business and opt-in to receiving emails from you. That will certainly breathe life into your marketing campaigns!

Email Marketing 128

Email Marketing Campaigns Top of Funnel Thought Leadership 128

Adobe Experience Cloud Blog

AUGUST 31, 2017

How frequently should businesses be posting on Twitter? Frequency does differ from business to business because what the audience wants and expects will vary, so it is really best to experiment. Once, you do find that sweet spot that works, stick with it for a while but don’t be afraid to continue to experiment.

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

Engagio

MAY 16, 2019

It’s hard to imagine a world without a search engine that allowed you to bid for a spot to show up at the top of the results page. However, as we’ve learned more about how to efficiently and effectively grow and scale businesses, new challenges arose. What does the future hold? How is marketing being reinvented?

Marketing Automation Services 48

Marketing Automation Services Marketo Lead Ranking Adwords 48

Adobe Experience Cloud Blog

JUNE 22, 2018

Everyone who grew up wanting to be a marketer did so because it was the sweet-spot between business and art. The value of a MarTech stack that matches your business’ long-term vision simply can’t be overstated. Time Savings. These are just five of what may be hundreds of benefits to investing in a marketing automation stack.

Marketing Budget 134

Marketing Budget Automation Marketing & Strategy Marketing Strategy 134

ANNUITAS

JULY 30, 2015

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. Use the marketing automation community to learn all you can about your platform when you’re not busy keeping up with buzz words, new terminology and best practices. Start simply with the basics.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

Content4Demand

AUGUST 17, 2021

The founder of revolutionary martech brands Marketo and Engagio, Jon has helped develop the structures that countless B2B pros rely on for lead gen and ABM. This helps you spot changes; when does it go up and when does it go down? Or you can use what we called topic of interest campaigns at Marketo.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

FEBRUARY 20, 2018

Do They Understand Your Business and Speak Your Language? This will determine which companies not only want your business, but also provide clear evidence that they understand your business, and how to partner in your success. Red flags are easy to spot. Consider your motivations and goals for your own business.

Advertising Agencies 132

Advertising Agencies Outgrow Vendors Paid Search Agency 132