Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Martech

FEBRUARY 8, 2024

New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? It was the early aughts. And martech was about to turn the world on its head.

Marketing AI 126

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 126

Adobe Experience Cloud Blog

FEBRUARY 11, 2019

Now more than ever, marketing has to prove its impact on the success of the business. The time is now to earn the respect of our organizational peers. The time is now to earn the respect of our organizational peers. With the pressure increasing, it’s time for marketers to take control of the revenue process.

Analytics 133

Analytics Peer-to-peer Planning Thought Leadership 133

Adobe Experience Cloud Blog

JUNE 11, 2021

At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Center Parcs. The Ambassador.

Peer-to-peer 146

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 146

Webbiquity

NOVEMBER 10, 2020

Per the report, “Our data shows that millennials and Gen Z buyers are less likely than older generations to use analyst rankings and reports while purchasing business technology. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Top Rank Marketing

FEBRUARY 1, 2017

Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. How are marketers coping?

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Martech

OCTOBER 11, 2021

“I think it’s the whole subscription model taking over the way that we do business now. “Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” Our premise is, life is too short to spend time booking meetings.”

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Peer-to-peer Marketing Management 100

Adobe Experience Cloud Blog

MARCH 30, 2018

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). His tactics were so compelling that even ex-prescribers—those with negative experiences with a drug—changed their minds after hearing a positive review of the drug from their peers.

WOMM 134

WOMM Peer-to-peer Word of Mouth Paid Search Agency 134

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? Besides embracing Twitter as a social channel designed for socializing, it’s important to define and map out how you can leverage it as a long-term interaction between a business and a community. It’s easier than you think. Focus on a Content Creation Process.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Zoominfo

FEBRUARY 13, 2020

Selling to Marketing: A Candid Interview with Jill Konrath and Heidi Bullock, CMO of Engagio Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio, formerly GVP of Global Marketing for Marketo. But in a lot of cases, we don’t always set up the business for success. They decline your invitations.

Peer-to-peer 100

Peer-to-peer CMO Terms and Conditions Paid Search Agency 100

ANNUITAS

OCTOBER 27, 2023

Innovation Overview The newly-announced Einstein 1 platform and tools allow for a more seamless integration into the core Salesforce business Cloud. Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Martech

APRIL 21, 2023

It can take some time to set up initially, but the results can significantly impact your business once it is up and running. It can also deliver cost reductions as well as a better customer experience. Below, we will introduce some of the basic concepts around marketing automation and ways you can get the most out of it.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Work Management Marketing Management 117

Adobe Experience Cloud Blog

JUNE 11, 2021

At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Center Parcs. The Ambassador.

Peer-to-peer 95

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 95

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. You’ve got a loyal following of delighted customers. Now it’s time to grow. But to do that, you need leads. The question is, how do you go about getting them?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Aberdeen

OCTOBER 29, 2019

The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Max is a Marketo Certified Expert and has contributed to success at start-ups, midsized companies, and enterprises. Good news – It is now possible to know this, with up to 91% accuracy.

Peer-to-peer 40

Peer-to-peer Business Purchase Intent Youtube 40

Martech Advisor

SEPTEMBER 16, 2019

In this exclusive interaction with MarTech Advisor , Anuj Khanna Sohum , CEO and managing director, Affle, shares the company’s business plans, lessons for peers in the adtech space, and his notes to enhance customer experience (CX) using marketing automation data, post the IPO. Bennett Coleman, and Itochu Corporation.

Mobile Marketing 63

Mobile Marketing Paid Search Agency Mobile Advertising Companies 63

Adobe Experience Cloud Blog

MAY 31, 2012

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

Marketo 48

Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

Adobe Experience Cloud Blog

JANUARY 28, 2019

“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. He never, ever foresaw the ubiquity or power of all of our modern-day smartphones. He was also dealing with a completely different Weissman limit. Problems to Solve.

Peer-to-peer 133

Peer-to-peer Network Marketing Internet Marketing Bandwidth 133

Adobe Experience Cloud Blog

JULY 24, 2018

It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. People are now seeking for best practices and success stories from their most trusted source, their peers. So how do you bridge the gap from customer to advocate?

Peer-to-peer 107

Peer-to-peer Ad Building Word of Mouth Tips 107

Adobe Experience Cloud Blog

JULY 12, 2017

Many of the product managers at Marketo spend a certain portion of their week in the Marketing Nation Community looking at the questions and issues our customers raise and how they respond to their peers. Now, take what you’ve heard and think about what it means for you and your business. You’ll be amazed at what you learn!

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Adobe Experience Cloud Blog

JULY 26, 2019

With two inspiring keynotes and 15 in-depth breakout sessions from Marketo Engage experts and customers, attendees will be empowered to unleash their full marketing potential in 2020. Marketo Engage customers and members of our Marketo Advocate Nation will share their marketing truths and best practices with you.

Peer-to-peer 49

Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 49

The Point

APRIL 8, 2015

In some notable areas, the average marketing automation user appears to be achieving real business value. In other categories, adherence to even fundamental best practices is relatively uncommon, even in areas that you’d otherwise assume to be a primary business case for marketing automation.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. It’s because social media is the third-largest engagement channel just after email and website.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

chiefmartech

JUNE 6, 2016

Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo. Marketo’s acquisition by Vista is not “consolidation.”

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

They would never dream of doing business with anyone else. Transforming loyalists into advocates is a vital strategy brands shouldn’t overlook, especially in a world where peer recommendations are far more influential than branded messages. Brand advocates are loyalists on steroids. How to Find Leverageable Loves.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

Adobe Experience Cloud Blog

MARCH 4, 2019

Gen Zers tend to be more cynical toward large businesses and educational institutions because many experienced their parents losing jobs and their older siblings struggling to find jobs and pay down college debt. They’re making many of their own decisions and influencing their parents and society as a whole. Equality . Gun Control.

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

Litmus

APRIL 13, 2021

Adobe (includes Marketo , Adobe Campaign , Magento , and Adobe Sign ): 7.6%. See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report. Twelve companies were used by at least 1% of respondents. of respondents to Litmus’ State of Email survey.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Conversica

SEPTEMBER 5, 2019

Leader in Intelligent Virtual Assistants for Business Honored for Product and Technical Innovation. The Business Intelligence Group seeks and rewards those with vision, creativity, and persistence; all hallmarks found in the world’s leading companies and individuals. “The About Business Intelligence Group.

Peer-to-peer 40

Peer-to-peer Product Lead Scoring Lead Ranking 40

Adobe Experience Cloud Blog

MAY 30, 2017

Revenue Metrics: These metrics (also known as mid- and late-stage metrics) play a larger role in giving you an accurate picture of how advocacy drives opportunities and revenue for the business. The “Engagement Economy” represents a clear shift in the way marketers communicate with customers. But how can you embrace this new concept?

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Adobe Experience Cloud Blog

JULY 5, 2016

Define a revenue model with business rules that determine a prospect’s movement from one stage to the next and at which point a prospect should be handed from marketing to sales. At Marketo, a lead has to meet three criteria to become a lead: right demographics, right behavior, and right account profile. More leads?

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Adobe Experience Cloud Blog

AUGUST 10, 2016

Social media is now status quo in a business’ digital presence. Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? If not, you’re missing out on a huge audience base. Marketing #FOMO, anyone? Facebook, LinkedIn, and Twitter). Drive Brand Awareness and Preference. Increase Demand.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

MAY 11, 2018

In my opinion, a fearless marketer is someone willing to take risks that their peers and friends aren’t. Whether it’s going skydiving, traveling the world without an itinerary, or sampling new (and potentially gross) cuisines, we always seem to admire people willing to take the risks most of us aren’t. We call them daredevils.

Startups 134

Startups Enterprise Management Work Management Planning 134

Adobe Experience Cloud Blog

MARCH 27, 2018

Do they ask countless questions and fail to understand, rationalize, or translate your work into business value? I can’t tell you how many times I see marketing leaders develop a plan and budget without any context for the business or division’s overall goals. Organize By Business Objective (Instead of Marketing Function).

Marketing Budget Creation 134

Marketing Budget Creation Marketing Budget Paid Search Agency Contingency Planning 134

SpotMe Blog

NOVEMBER 3, 2022

It’s no secret that times are tough and everyone is looking for ways to cut costs. Organizing hybrid and virtual events instead of in-person events is a great way to reduce your event budget. So, to help you understand how to get more for less out of your events and how to optimize your hybrid/virtual event budget, read on. Request it now. #1

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. I love this time of year. Not Actually Using Buyer Personas.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

SmartBug Media

AUGUST 13, 2021

According to Moz, reviews account for about 15 percent of the method Google uses to rank local businesses. Make sure to focus on channels that are relevant to your business such as A Place for Mom and SeniorAdvisor. Make sure to focus on channels that are relevant to your business such as A Place for Mom and SeniorAdvisor.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Adobe Experience Cloud Blog

AUGUST 4, 2015

Business technology purchases are no less important. This indicates that what buyers want most is to interact with a community of like-minded professionals through product reviews and peer discussions. Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48