The Marketing Blender

MAY 4, 2021

Our Services. The how and why of marketing ROI. But how do you really know if your marketing efforts are successful? It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. Cost-per-marketing qualified lead (MQL). Who We Are.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Vision6

APRIL 30, 2024

The Small Business Now: The State of SMB Marketing report from Constant Contact , found that ANZ SMBs are cognisant they need to do more on the marketing front this year, with an uncertain economy spurring many of them to double down on marketing in 2024.

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

ClickZ

JUNE 5, 2020

What’s important is to introduce AI to our marketing stack as the solution to several of our current problems. When it comes to marketing technology (martech), there is a big opportunity to scale your business while keeping up with their latest trends. Optimizing advertising spend with AI. Scaling personalization.

Marketing AI 132

Marketing AI Work Management Marketing Management Marketing Automation Services 132

Marketing Insider Group

NOVEMBER 8, 2012

It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t? Based on politics and business cases that have no numbers in them. And I understand this is hard.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Marketing Insider Group

NOVEMBER 8, 2012

It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t? Based on politics and business cases that have no numbers in them. And I understand this is hard.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Martech

DECEMBER 21, 2021

The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. Marketing ops will overtake advertising ops. According to Statisa , global digital advertising spend will rise to $645.8

Account Based Marketing 141

Account Based Marketing Enterprise Management Marketing Budget Work Management 141

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

sagefrog

FEBRUARY 7, 2024

With the onset of the new year, marketers are urged to assess the current state of their strategies. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Litmus

APRIL 9, 2020

That includes how to strike the right tone with our marketing programs, while also helping out brands when and where we can through education and sharing. While some changes in our marketing organizations and businesses might be temporary, many are likely to be far more permanent. Adapt to change and move quickly.

Email Marketing 94

Email Marketing Marketing Budget Budget Programs Leads 94

ClearVoice

JUNE 24, 2021

They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. Audiences have come to expect and want useful, valuable information about real solutions to their actual problems. Top content marketing statistics and trends for 2021.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Porch Group Media

JANUARY 26, 2021

This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Spend on social media as a percentage of the overall marketing budget continues to rise. Mobile spend is also continuing to significantly rise.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Hubspot

JULY 15, 2020

We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. Now that you're in the mindset, we can get to kickoff. Build Your ICP.

Demand Generation 95

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 95

ClickZ

AUGUST 14, 2019

A decade ago, digital advertising was mainly limited to display and search, and those programs were tiny compared to offline marketing. Today, the average digital marketing mix consists of a comprehensive social strategy, online video, programmatic display and search. Marketing mix modeling is too much for most.

Marketing Attribution 102

Marketing Attribution Multi-Touch Attribution Paid Search Agency Enterprise Management 102

Navigate the Channel

JANUARY 29, 2021

Online ad retargeting has quickly become an important inbound marketing strategy. These ads are specifically tailored to those users’ unique interest level in your business. This means you can invest a considerable amount of your marketing budget in an SEO push and end up with a brand that has minimal, if any, recognition.

Campaigns 65

Campaigns Marketing Budget Urgency Marketing Paid Search Agency 65

The Marketing Blender

MARCH 15, 2021

It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. It’s not possible to see the direct impact of every marketing action you launch, so we recommend adding a big picture approach when trying to determine marketing ROI. Advertising.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

Bannerflow

APRIL 6, 2023

To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Keeping up with the latest market trends and adopting a data-driven approach Businesses must be proactive in the fast-paced digital marketing landscape. advertising market.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well.

Marketing Budget Creation 332

Marketing Budget Creation Marketing Budget Planning Budget Programs 332

The Lead Agency

JUNE 6, 2019

Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix? This is as true for B2B marketers as it is for B2C marketers.

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Porch Group Media

OCTOBER 9, 2019

This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Spend on social media as a percentage of the overall marketing budget continues to rise. Mobile spend is also continuing to significantly rise.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Valasys

OCTOBER 15, 2020

On September 25th, 2020, LinkedIn proclaimed an update to its Marketing Partner Program, which will facilitate the businesses to find the right experts to assist them with each element of their LinkedIn marketing and growth process. The partners automatically route the leads to the businesses’ preferred platforms.

Advertising Agencies 40

Advertising Agencies Budget Programs Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

ClickZ

APRIL 10, 2020

For years, marketers have struggled to quantify the exact ROI of their efforts, but that’s no more — modern marketers have to prioritize the bottom line above all else. After all, if your strategy isn’t bringing in more revenue then what’s the point? But there’s hope yet.

Work Management 111

Work Management Marketing Budget Creation Marketing Budget Marketing Management 111

B2B Marketing Analytics

OCTOBER 20, 2019

Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. Apart from numerous other factors that influence a good marketing analytics strategy, data quality is one of the critical ones. It’s about time for 2020 planing.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

BenchmarkONE

MARCH 8, 2019

Get a fresh look at your business with Hatchbuck’s new sales and marketing dashboards. With a more robust view of your most important metrics, you’ll know just where to focus your efforts to move the needle for your business. The Business Owner. Measure the ROI of Marketing Spend.

Top of Funnel 69

Top of Funnel Product Work Management Marketing Budget 69

Digilant

MARCH 18, 2021

Between geo-location apps driving local business traffic, social media , QR codes and one-stop-shop e-commerce portals, plenty of digital marketers are left with the same question, time and time again: Where is the traffic coming from, anyway? Your marketing mix attribution is unique to your brand.

Marketing Attribution 52

Marketing Attribution Analysis Allocation Lead Ranking 52

Mass Analytics

AUGUST 23, 2022

Marketing Mix Modeling Is Your Means To Leverage Your Marketing Budget. This blog is the first of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM), a proven marketing and ROI measurement technique. Model-based business measures. Conclusion. Nielsen , 2014).

Marketing Mix 52

Marketing Mix Marketing Budget Creation Marketing Budget Lead Ranking 52

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Hard to explain.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts?

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

LEADership

JULY 28, 2015

Based on a quick survey within the group, here are the top 10 questions that a majority of these B2B companies appear to be struggling with: We want to uncover relevant industry/market insights and target the right customers—how can we do that? Is our marketing budget and campaign planning process making the right use of customer data?

Work Management 40

Work Management Process Marketing Management B2B Marketing 40

PathFactory

SEPTEMBER 15, 2021

Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. Marketers have already cracked the code on channel attribution. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. But has spending?

Forrester 50

Forrester Planning Budget Programs Work Management 50

Litmus

AUGUST 3, 2021

Our organizations want us to drive the business forward by amplifying brand awareness, leading business strategy, attracting new customers, creating customers for life, and delivering up-and-to-the-right pipeline and revenue charts that delight our stakeholders. The current state of marketing budgets and what to do.

Marketing Budget 93

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 93

Outbrain

MAY 1, 2019

Outbrain was lucky enough to attend Digiday’s Retail Conference in Austin, Texas, where top executives from around the country shed some light on their approach and challenges to a modern marketing mix. While most companies prefer to build solutions in-house, outsourcing some of this work will never go away.

Marketing Budget 24

Marketing Budget Dwell Word of Mouth Marketing Mix 24

Hubspot

APRIL 14, 2020

If you clicked on this post hoping to read something like "If you spend $1,000 dollars on digital advertising a month, you'll hit your marketing goals easily!" When it comes to ad spend, there just isn't a perfect answer for every business. What percentage of my marketing budget can I realistically afford to spend?

Spending 101

Spending Advertisements Advertising ROAS 101