Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Image credit: Autopilot.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? And with the growth in video consumption has come an accompanying increase in video marketing. . 71% of B2B marketers said they used video content in their strategy. Why Video Marketing. Why Video Marketing. Animated Video Marketing.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

BOP Design

MAY 5, 2021

Phil, take a minute to see how this applies to B2B marketing. Here, we take a closer look at a few ways to evaluate your B2B marketing strategy to ensure you are focusing on creating a human connection with your prospects and clients, not just making a sale. The best marketing campaigns don’t start with a statement about “us.”

B2B Marketing 146

B2B Marketing B2B Lead Ranking Planning 146

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. You’ve been told that great content is the key to differentiating your brand. B2B Content Promotion vs. Content Shock. The world of content marketing isn’t strictly a meritocracy.

Paid Content 52

Paid Content Promotion B2B Content 52

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Strategic-IC

FEBRUARY 20, 2018

Everything you need to know about LinkedIn sponsored InMail, Account Based Marketing - and using the two together. Sponsored InMails are essentially the paid counterpart of everyday InMail. Sponsored InMails are essentially the paid counterpart of everyday InMail. Everybody likes social support. Regular InMail.

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

LeadSquared

DECEMBER 2, 2020

B2C refers to the process of companies or businesses selling to individual consumers. Depending on the type of business, you need to have a specific approach to build brand awareness. It could be due to offers or ad copies that are not attractive enough, landing pages that aren’t relevant. Use gated content.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Outbrain

DECEMBER 13, 2021

The question is: how do you stand out as a real estate agent in a crowded market with a low housing supply and consumer trends that are uncertain and changing daily? Great marketing is the answer. For some agents, that means spending time on Facebook, for others that’s investing in radio advertising. Native advertising.

Marketing & Strategy 42

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 42

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Optinmonster

MARCH 9, 2021

Do you want to learn more about restaurant email marketing, but you’re not sure where to start? Many people think that email marketing is only for large tech and SaaS companies. But email marketing can help any kind of business grow– so long as you follow the right email marketing best practices for your niche.

Email Marketing 95

Email Marketing Marketing Strategy Marketing & Strategy Planning 95

SpotMe Blog

JULY 27, 2021

“I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show. The way I see it, your event is really marketing for what comes next, because at the end of the day, you are driving engagement and building brand affinity with all the content you’re creating.“.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

New North

MAY 8, 2023

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. Offering high-quality content that directly speaks to painpoints In B2B sales, content is king.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

ClickZ

JULY 12, 2023

Shifting from a traditional B2B (business-to-business) model to a B2B2C (business-to-business-to-consumer) approach, the company has recognized the importance of understanding and engaging with end users while supporting its B2B partners. They discovered that their martech stack lacked a crucial component – a CDP.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. 1) SendX ?—?SendX

Enterprise Management 261

Enterprise Management Marketing Automation Services Work Management Marketing Management 261

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. If you’re looking for the latest stats on all things LinkedIn, you’re in the right place.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Sharpspring

SEPTEMBER 26, 2019

“Email is not an age thing, while social media is divided by generations.” The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media; . Professionals like to hang on to LinkedIn; . It seems like there are boundaries in an individual’s choice of social media. . Email delivery rate.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

PureB2B

MAY 30, 2022

A well-thought-out strategy will allow your sales reps to use their time in the most productive way possible, as well as allow your marketing team to position your company and products most effectively. All small or growing businesses have been there. Account-Based Marketing. Account-Based Marketing. Inbound Sales.

Account Based Marketing 62

Account Based Marketing Lead Ranking Marketing & Strategy Lead Scoring 62

Content Marketing Institute

OCTOBER 16, 2017

Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult. It’s this second point that is the thorn in the side of many marketers struggling to discover the true value of a vanity metric to a business.

Lead Ranking 99

Lead Ranking Top of Funnel Correlation Lead Scoring 99

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Hubspot

MAY 30, 2023

Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images. Table of Contents Generative AI in Sales Today A Look at the Numbers: Sales Attitudes Toward AI Will generative AI take sales jobs? More than doubled the reply rates from 3.1% Research (16%).

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

Martech Advisor

NOVEMBER 20, 2019

It uses preconfigured business rules to trigger communication, helping you dramatically cut downtime and effort spent reaching a large audience. Email marketing is a popular tactic for brands around the world, given its low investment and high ROI. Table of Contents. Email Marketing Automation vs. Transactional Email Automation.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

Paid Content 97

Paid Content Advertising Agencies Advertisements Advertising 97

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. The Need for Content Syndication. The Need for Content Syndication.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Salesforce Marketing Cloud

APRIL 16, 2024

You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers.

Small Business Marketing 104

Small Business Marketing SMB Planning Enterprise Management 104

LeadSquared

OCTOBER 27, 2015

Come listen to Mr. Radhakrishnan G founder and CEO of WebNamaste talk about online branding hacks that can effectively impact your business. Content creation. Content is king! And to keep up with today’s smart customer who wants to be well armed with information, you have to create good content.

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . What Is B2B Content Marketing? Importance of Tracking Content Marketing Metrics for B2B Marketers.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Webbiquity

AUGUST 8, 2023

“Uncertainty,” “turbulence,” and “tight economic times” are among the top terms impacting decision making for both B2B marketers and buyers. How is marketing measurement changing in response to these challenges? Online ads are having more of an impact.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238