Smashmouth Marketing

JULY 24, 2019

Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. Here are some questions your readers may want to add to their list: How many years have you been in business? What is your attrition rate? Who are your 4 largest clients? What is their size?

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Smashmouth Marketing

SEPTEMBER 30, 2009

If you were to help someone in a small B2B business, what should they start with? They need to have a website with great content that is a lead capture and follow-up machine. Whatever channels you choose, measure the response and test what your prospects are responding to. Mike: People are bombarded with so many options.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

If you were to help someone in a small B2B business, what should they start with? They need to have a website with great content that is a lead capture and follow-up machine. Whatever channels you choose, measure the response and test what your prospects are responding to. Mike: People are bombarded with so many options.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

JULY 24, 2019

Executive Summary : Lead gen programs that manage to Quality metrics provide sales qualified leads (SQLs) that result in an overall higher ROI. Here are some questions your readers may want to add to their list: How many years have you been in business? What is your attrition rate? Who are your 4 largest clients?

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

FEBRUARY 29, 2016

When I called her to tell her I finished the book and that I was loving the attention on the people, she shared " In most of the books I have read about business, they focused on process and methodology. As it pertains to a sales development team - your people are your only true asset. Well done Trish!

Lead Gen 100

Lead Gen Amazon Opinions B2B Sales 100

Smashmouth Marketing

JANUARY 28, 2010

For every success story, there are other stories, of men and women who wake up with the anguish of not knowing where their next paycheck will come from" Have your lead gen teams wake up and understand that pay-for-performance is what their jobs are about. the inside and outside sales team and your outsourced demand gen teams.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Smashmouth Marketing

JULY 12, 2010

I started penning this piece about summer last week when AG Salesworks published a great article touching on some of the tactical issues of lead gen in the summer. The implication for those of us in the B2B lead generation business is crystal clear: DO NOT SLOW DOWN. Not so, my friends. What do you think?

Lead Generation 100

Lead Generation Generation Leads Lead 100

Smashmouth Marketing

NOVEMBER 20, 2013

Demand Gen - Find new business. and then when she asks what I do, go into how "Green Leads weeds through all the tire kickers to find you active decision makers.". Great lunch with Steve Lilly of Ziff Davis! B2B Goodness. Having experienced the largest cloud computing conference on earth, I have one regret.

CMO 100

CMO Lead Gen Vendors Conference 100

Smashmouth Marketing

AUGUST 28, 2009

is the fuel that keeps our business going. Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members. Input - INPUT is the authority on government business.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

JULY 16, 2009

Don't dilute their attention with leads that only meet one or two of the criteria. If marketing makes this our ultimate goal, then sales will be too busy selling to ever think leads suck. Tags: lead gen demand marketing appointments b2b sales. Get them all three.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

DECEMBER 10, 2009

We hear this all the time, even from our own reps when they are having a slow week: "December is terrible for lead gen. Prospects' calendars are not as busy as normal and can accommodate an introductory meeting. End of year and the holidays.". True, people have other things on their minds.

Leads 100

Leads Lead Marketing Qualified Leads Lead Gen 100

Smashmouth Marketing

MARCH 19, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Tags: lead gen demand marketing SEO appointments b2b SEM. Will David follow Goliath?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

JUNE 15, 2009

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% hig her than those not nurtured As you all know, Green Leads is in the b2b appointment setting business. Tags: data nurturing lead gen demand marketing greenleads meetings appointments sales. So X meetings for $Y.

Work Management 100

Work Management Marketing Management B2B Lead Gen 100

Smashmouth Marketing

MARCH 1, 2010

The site is a community destination for business leaders to find and produce industry information, research, whitepapers and webinars. If content syndication and webinars are part of your demand gen mix, you should explore Focus in more detail. I've been participating with Focus.com as one of their contributing Focus Experts.

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100

Smashmouth Marketing

FEBRUARY 17, 2011

Two weeks ago I hosted participated in Focus.com's Demand Gen Freestyle (replay here) discussions. Focus.com makes the world's best business expertise available to everyone, and they often run roundtable discussions several times a week. Demand Gen Freestyle (replay here)

Demand 100

Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

MARCH 25, 2009

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings.

Lead Gen 100

Lead Gen Marketing Management Conference Advertising Agencies 100

Smashmouth Marketing

NOVEMBER 2, 2010

If you don't see the name of your favorite Lead Gen Experts, drop us a comment. Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Smashmouth Marketing

APRIL 6, 2010

It originally was a name that sounded great for a demand gen company, and "green" had lots of connotations: Money, greenfield opportunities and of course living green, which my wife Linda and I believe in and do our best to do our part. Last week's blog post sparked another discussion at a client meeting. tons CO2 Face to Face by Flight : 0.29

Vendors 100

Vendors Lead Gen Purchase B2B Sales 100

Smashmouth Marketing

MARCH 19, 2009

Andrew Gaffney writes in a blog article, When BANT Becomes AINT: The New Realities Of Buying Requires Scoring Refresh : However, in the current business climate, many executives I’ve talked with indicate that very few projects have been given the final budget stamp this year. Tags: lead gen marketing b2b sales2.0

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

MAY 29, 2009

Mike: This is a topic relevant to Green Leads , so I was taking an informal survey at the two events and thought I would ask you as well. As you know, we're in the business of setting appointments with C/VP level prospects for our clients. Do you think this is due to a shift in the buying process or the way people do business?

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

DECEMBER 29, 2008

The topic comes up in business during normal conversation, it comes up in social settings. For the b2b lead gen industry, that is unheard of. It breeds loyalty and market growth, and ultimately contributes to the branding, growth, demand creation, and generation of new and repeat business. It is trendy to be green.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

The topic comes up in business during normal conversation, it comes up in social settings. For the b2b lead gen industry, that is unheard of. It breeds loyalty, market growth, and ultimately contributes to the branding, growth, demand creation and generation of new and repeat business. Green is a topic of conversation.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

AUGUST 3, 2009

Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. Here are some questions your readers may want to add to their list: How many years have you been in business? What is your attrition rate? Who are your 4 largest clients? What is their size?

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 3, 2009

Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. Here are some questions your readers may want to add to their list: How many years have you been in business? What is your attrition rate? Who are your 4 largest clients? What is their size?

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

SEPTEMBER 25, 2019

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 25, 2019

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

MARCH 19, 2009

There is definitely the human aspect, just like in business, but a majority of poker decisions can be accurately made by simply understanding the math behind what you are investing and why you are investing it. So how does this apply to lead gen/demand gen? What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

There is definitely the human aspect, just like in business, but a majority of poker decisions can be accurately made by simply understanding the math behind what you are investing and why you are investing it. So how does this apply to lead gen/demand gen? What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

JANUARY 20, 2020

Pipeline generation leader to oversee Green Leads’ global team of lead development and sales development reps. Boston, MA - January 18, 2020 - Green Leads today announces the appointment of Mike Farrell as their new CEO. Mike is someone that knows how to grow and scale businesses.

Ideal Customer Profiles 38

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Marketing Qualified Leads 38

Smashmouth Marketing

MAY 19, 2009

I participate heavily in the LinkedIn Answers section on Lead Gen, (a little self promotion – I’m listed as the #1 expert in the lead gen answers section ), and two years ago I found a client as a result of my answering a question and today they are still a client and have invested in the six figures for appointments.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

I participate heavily in the LinkedIn Answers section on Lead Gen, (a little self promotion – I’m listed as the #1 expert in the lead gen answers section ), and two years ago I found a client as a result of my answering a question and today they are still a client and have invested in the six figures for appointments.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

OCTOBER 4, 2009

Link the activity to a business outcome you have successfully driven before. In this case, it takes a certain amount of time to ramp up the machine and turn marketing efforts into business opportunities. If you show that you can drive a business return with their investment in your budget, they will be more likely to invest more.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

Link the activity to a business outcome you have successfully driven before. In this case, it takes a certain amount of time to ramp up the machine and turn marketing efforts into business opportunities. If you show that you can drive a business return with their investment in your budget, they will be more likely to invest more.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100