Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. And whether you're just starting out with SEO or it's been a part of your internet marketing strategy for a while, you're probably familiar with the need to conduct keyword research to inform the content and SEO strategies that help achieve that rocking organic presence. there are kind of a lot of keywords out there. Connect with HubSpot MORE >>

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. In fact, as the subhead to their press release states, what they’ve really done is somewhat more modest: add “real-time Web traffic intelligence” by providing features to capture search terms, referring sites and page views, and link these to individual visitors. Accepting their labels for the moment, let’s look at what LoopFuse has added: - “content marketing” is a set of reports that tracks Web traffic related to different assets. MORE >>

But if you want to expand your business, you also need to continuously add new leads to your database. I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. That takes a lot of work upfront, but will result in ‘free’ traffic in the future. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). But there are also integrated tool suites, like Hubspot and Raven. MORE >>

To ignore this growing mobile marketing trend could be a very dangerous failure for your business! Services like Foursquare are best examples how businesses use location based marketing to reach a wider audience. Source: HubSpot. With only one third of the companies you and your business still have wide opportunities to position in this area! As this trends evolves more and more businesses get ready to get there communication done in the mobile and location based marketing area, you should not wait to get active here. That’s up by 2.2 In March, 27.3% MORE >>

LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. What’s even more awesome is that you can get high-quality traffic to your blog from LinkedIn Answers , and get some really qualified leads as well. If you’re a HubSpot customer, you can easily find relevant LinkedIn questions to answer via the Promote > Social Media tool. Click on the LinkedIn filter to see a feed of all the Questions that include the keywords you’ve entered when customizing your social media terms terms. MORE >>