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Email Marketing ROI: Measure with Ease Using HubSpot


Obviously, a positive ROI means an individual or business invested their money wisely and saw a return greater than the original investment. But how do you measure ROI for complex business efforts such as email marketing? HubSpot’s marketing automation software makes it pretty easy. Step 2: Use the Sources Tool within HubSpot. Don’t believe me? There you have it!

How to Find and Target High-Value Keywords for Your Business


Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords. Top Keyword Research Tools to Try. 1)

Hubspot Inbound Conference Recap 8 of 9


Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic. Specifically use the Google UTM (Urchin Tracking Monitor) tracking to spot trends, test keywords and articles, understand how your efforts contribute to traffic and goals, and prove your investment in time and effort is returning something.

Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data


This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in. This meant that marketers were no longer able to identify which keywords a person who was logged into searched for before they arrived at your website -- even if they were using a web or marketing analytics platform like HubSpot. Why, Google.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., website traffic, brand. Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. business success online.

4 Helpful Tools for Identifying the Right Keywords


The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year


Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. Why start there?

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)


Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. Until now. Here's what I found. Crazy, huh? Jackpot.

Why Your Keyword Strategy Is Incomplete Without User Intent


Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. This isn''t just an indication of which keywords are being used; it''s also about how they’re tied to questions or queries in Google.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., website traffic, brand. Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. business success online.

A TweetChart Analysis of our Keyword “Sales Lead Generation”

Fearless Competitor

If you’ve seen the Day of Week data from Hubspot’s social media scientist, @DanZarrella (who’s written a new book, the Science of Marketing and will soon to be a guest on Marketing Made Simple TV ), then you know that the weekends are the best time to publish your blog. As Dan points out in his book, The Science of Marketing , business people are busy Monday through Friday.

114+ Copywriting Formulas to Get Traffic & Leads


Example: 5 Reasons Why You Should Use Twitter for Your Business. Example: 5 Best Ways to Increase Your Blog Traffic. Example: 7 Out of 10 Bloggers Don’t Research Keywords. Example: 10 Little-Known Factors That Could Affect Your Blog Traffic. Adjective] & [Adjective] [What you are/SEO keyword phrase] That Will [Highly desirable promist of results]. Easy to Use.


A Cold, Hard Lead Conversion Case for Low-Volume Keywords


Not all keywords are created equal. As marketers, we're often conditioned to go after attainable high-volume keywords. The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. More clicks = more business, right? Here's how we improved conversions with low-volume keywords, and how you can make them work for your own strategy.

How to Create a Content Strategy That Actually Drives Organic Traffic


Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? You get organic traffic. Let''s get started. Visuals. Email. Webinars.

Benefits of HubSpot's Social Media Tool


We’ve all fallen victim to these questions from business owners or management teams. As a business owner and marketer myself, I understand the importance of having a strong social presence, but what's more important to me is having the tools to be able to measure the outcome of the social media strategies and tactics we are deploying. Look into HubSpot’s Social Tools. Wrong!

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., website traffic, brand. Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. business success online.

Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views


Designed to help you create content that actually drives traffic, this method has helped me earn over 70,000 page views from just one post. Here's how it works: You start by researching popular trends, topics, and already well-received pieces of existing content across the topic areas your business typically covers. Can't seem to actually deliver on their expectations? The result?

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Dear HubSpot: I Have to Market My New Business. Where Do I Start?


Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? Your to-do list, in order: Step 1: Make a list of relevant keywords. If so, which ones?

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Hello Europe! HubSpot's Heading to Dublin, Ireland


HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Over the past couple of years, our international business has really picked up.

51 Ridiculous Keywords Google Won't Let Me Track Anymore


This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. It''s been a busy month for Google, the 50 billion pound gorilla of the search world. If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. Get it?

6 Reasons a Blog Should be the Center of Any Social Content Strategy


Despite the many business benefits of blogging , it remains an underutilized tactic. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Business Blogging Content Marketing Social Media Marketing 79% more twitter followers blog adoption Fortune 100 fresh content HubSpot Inc.

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A Breakdown of All Your Website's Traffic Sources (What Means What?)


The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. But it occurred to me -- if you don't even know what all those channels mean or how they're bucketed as traffic sources to your website -- it's probably pretty hard for you to start that self-evaluation. sometimes. Great.

The 24 Best Online Writing Tools and Apps


Among global business leaders, 85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. Showcase reviews: HubSpot, TNW News, Quick Sprout. 6) Hemingway App. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. 7) CopyPasteCharacter. Showcase reviews: Hubspot, SiteTuners. Showcase reviews: HubSpot.

Why Business Blogging Works


While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. Fresh off the heels of last month''s training class, I realized it''s a little ridiculous that I''ve never written a post that explains business blogging in those terms on this very blog. why does blogging work to grow your business?

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011


Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. 12 things every business blogger should know how to do by Ragan’s PR Daily. After making the basic case for a blog, he delves into keywords, developing quality content, links, calls to action and more.

22 Exceptional Business Blogging Guides, Tips & Tactics


A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog? Two Guides to Business Blogging Benefits. No Time to Blog?

There is No Such Thing As an Offline Business Anymore


Companies who fail to realize this are losing a lot of business. In short, if you are not actively pursuing customers on the Internet, you are losing business. Brick and Mortar' Businesses are Relics of the Past. We have one traffic light, and it hasn't worked since I was a little kid. Let me show you why I believe there are no such thing as offline businesses anymore.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Anyway, enough lamenting. Links.

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87 More Vital Social Media Marketing Facts and Stats for 2012


91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. To accommodate different product lines, business units and geographies, the average Fortune 100 company now maintains 10 official corporate Twitter accounts, 10 Facebook pages and eight YouTube channels. Business Insider ). Business Insider ).

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7 Keyword Research Mistakes That Stifle Your SEO Strategy


Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there. Selecting Keywords That Don't Reflect How People Actually Search. Connect with HubSpot

Free Content Creation Resources, How to Dominate Organic Search, and More in HubSpot Content This Week


From creating killer content , to crafting compelling emails , to engaging with folks on social , there''s always plenty to keep a marketer busy. This week in HubSpot content, we have posts that can help you master "every little thing." The modern marketer wears many hats. Alright, that''s not entirely true, but the sentiment is spot on: Marketing. Ain''t. Enjoy (and happy holidays)!

Google to Limit Keyword Search Referral Data to Marketers


This sounds like a ton of technical jargon, but in plain terms, it has one critical ramification for search marketers, business owners, and marketing professionals: You will no longer be able to identify which keywords a person logged into searched for before they arrived at your website. Unfortunately, the inability to track keywords for visits isn't a fault of its own.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


What it’s clearly not , however, is a venue that businesses can afford to ignore. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Google+ Pro Tips Round-Up: Week 1 by Business Insider. There’s no need to wait for brand pages to do business communication on Google+ by Holtz Communication + Technology. It will fundamentally change SEO.

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5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

What do you want your blog to do for your business? Impress visitors and showcase your business expertise : Within the first 5 seconds, your site’s professionalism must convince visitors that you are a legitimate business worthy of consideration. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget.

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7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads


And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. So today, we're going to patch up all those holes in your SlideShare strategy with 7 easy tips to ensure that your slideshow content is primed to generate more traffic and conversions.

Is Blogging Right for my Business? The Benefits of a Business Blog


Are my audiences really interested in my thoughts?  So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m not convinced a blog is right for my business, plus I’m concerned over time and resources.  Give me some reasons how a blog on my site can contribute to lead generation and business growth”. People prefer to buy from businesses that seem active online and produce helpful, quality content—not just sales messages. What are your goals? From Apryl Parcher.

Six Ways to Search-Optimize a Blog


Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels. This both increases the relevance of your blog and takes advantage of new-to-the-world search phrases that won’t show up in keyword tools. 3. Fee-based platforms like Compendium and HubSpot are also search-friendly. 6. Fresh content.

What the Future Holds for Business Blogging


And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. Businesses realize the need to build in-house content teams. And rightfully so.

Four Expert Local SEO Guides


and Webbiquity is one of the 10,000 most popular websites in Thailand[!]), for many businesses, it’s value lies more in connecting them with searchers very close by. Which local directories are best at driving referral traffic (and helping with SEO)? The Ultimate List: 50 Local Business Directories by HubSpot. What emerging trends will impact local search?

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4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers


LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. What’s even more awesome is that you can get high-quality traffic to your blog from LinkedIn Answers , and get some really qualified leads as well. How have you been able to get traffic to your blog from LinkedIn Answers? Connect with HubSpot