The Effective Marketer

MAY 10, 2010

The good ones are those that you don’t even think about until you decide to wear your marketer hat. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The duck has 165,000 facebook fans in the US. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

KoMarketing Associates

NOVEMBER 8, 2018

Building brand awareness through a well-executed website and overall online presence can keep your organization top of mind for your potential user base. The sales funnel for B2B marketing is usually longer than a traditional B2C purchase: Salesforce reports that the average B2B sales cycle takes 84 days. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Online Marketing Institute

JUNE 18, 2009

Here are Mike Rowland’s six key takeaways for building B2B online communities: 1) Building B2B online communities takes more than copying B2C practices Clearly defined objectives and a focus on driving business results are the hallmarks of more successful B2B online community efforts. More leads? Raising awareness?

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Webbiquity

FEBRUARY 10, 2011

10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on Facebook. 20 Excellent Free WordPress 3.0 Themes by Blogfreakz. 32 Essential WordPress Plugins I Use…And You Don’t!

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Writing on the Web

SEPTEMBER 26, 2012

Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places. It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds. Readers are great, but getting a good core of loyal followers can exponentially increase the effectiveness of your marketing efforts.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

DECEMBER 15, 2010

What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ? Do you access web content via RSS feeds? My client’s blogs and sites where I manage their content marketing. Harvard Business Review blogs. Share this on Facebook.

Ning 100

Ning Digg RSS Aggregators 100

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Be sure to check out these tips for creating a successful Social Media marketing campaign.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This means that you probably already have a large number of resources to share.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Chris Koch

JUNE 26, 2009

My job is to learn about how to become a better B2B marketer and to share what I learn with others. You may have to adopt a more split business personality (and do more work). To get better, you should think of yourself as part of the emerging guild of B2B marketers in social media. Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. Here is an example of what this looked like on Twitter search : The result was a surge of traffic to my blog, additional Twitter followers, and blog RSS subscribers.

Social Media 100

Social Media Web 2.0 Media Blogger 100

The Effective Marketer

MAY 3, 2012

It should be as easy as possible for readers to find relevant content on a business site or blog. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. Multiple search options. Most Popular” blog posts listed on the sidebar.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Lee Odden at Online Marketing Blog (www.toprankblog.com) knocked out a laundry list of what not to do if you’re trying to pitch him. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

The Effective Marketer

MARCH 7, 2009

Forgoing powerpoint, they showed why they make the big bucks by doing a presentation in an interview style that provided a good respite from powerpiont and was also very educational and full of great tips and tricks on Integrating Blogging Into Your Marketing Strategy. You can follow any responses to this entry through the RSS 2.0

Conference 100

Conference Social Media Work Management Marketing Budget 100

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. Maybe not so much. How will we measure success?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. He is the Founder & President of Tiecas, Inc. –

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. In 2010, almost 50% of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. You can follow any responses to this entry through the RSS 2.0 So, why is it free? United States License.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

EMagine B2B Blog

AUGUST 19, 2014

By Dawn Gadless | Business Development Director. 5) You Are Not Coming Up In The Search Engines: You should have a search engine/online marketing strategy in place. New designs that offer an RSS feed on your homepage can help make it easier for visitors to view your content, Is your website missing a blog?

CMS Development 40

CMS Development Marketing Websites B2B RSS 40

Martech Advisor

JANUARY 24, 2020

While this course already covers some of the modules from Become a Content Marketer, it takes you to the next level of content marketing. Become a Content Strategist contains 13 modules to help you explore the composite aspects of content marketing. Viral Marketing and How to Craft Contagious Content - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. All the while you’re feeling like you’re playing catch-up, that something awesome may have happened, and you missed it because you weren’t online. But that only helps if you’re online and “in the flow.&# Then Linkedin. Maybe your blog.

Social Media 116

Social Media Media Paid Search Agency PR 116

Convince & Convert

MARCH 4, 2010

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Is anyone out there? Does anyone care? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

KoMarketing Associates

OCTOBER 18, 2007

Well here are some things that didn’t happen : I still don’t feel comfortable adding Danny Sullivan or Neil Patel to my Facebook network. Is that really any different (theoretically at least) than building a traditional SEO content strategy for your own business or clients, that is designed to generate links and/or publicity?

Social Media 120

Social Media Digg Media Ideal Customer Profiles 120

LEADership

OCTOBER 8, 2013

If you can’t be #1 or #2 in a business, you need to be sold or shut down—that was the approach “Neutron Jack” applied to General Electric when he took on the responsibility to streamline operations. But, he also earned the respect of many millions more and is still considered one of the greatest, most visionary leaders in business.

Conversion 40

Conversion B2B Thought Leadership Lead Scoring Lead Ranking 40

Industrial Marketing Today

JULY 23, 2010

According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start. While the cost of entry for a small business is going to be higher, investment will pay off many times over later on.” I have even read statistics where Facebook is now drawing more visitors than Google.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Sometimes you need help with a specific marketing challenge.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Take a quick poll. Get Engineers Can Sell white paper now.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Like Be the first to like this post.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. You could even create a dedicated tab on your Facebook page and collect subscriptions right within Facebook!

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. What Tools Will B2B Marketers Use?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Until next time – Axel Related Posts: The Shift from Art to Science in B2B Marketing The best ROMI calculators on the Web Website ROMI – Calculating your Marketing ROI online Tags: marketing ROI , ROMI This entry was posted on Tuesday, December 15th, 2009 at 1:05 pm and is filed under Blog Posts.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40