KoMarketing Associates

OCTOBER 15, 2019

Using messaging that gives the target audience a quick, data-driven fact that matters to their business is not only eye-catching, but will encourage them to click your ad — increasing the click-through rate (CTR) and ultimately, increasing web traffic or conversions.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

KoMarketing Associates

JULY 3, 2018

The research found that most businesses (69 percent) spend time and money on email marketing. For example, 34 percent of marketers from companies with 101 to 500 employees said that their main goal is to grow/retain customer base. When it comes to goals pertaining to email marketing, the statistics varied according to company size.

Customer Surveys 136

Customer Surveys Spending Email Marketing Advertising Agencies 136

KoMarketing Associates

MARCH 14, 2019

Visual Objects recently conducted a survey of 537 social media users to learn how they prefer to contact companies and forge a relationship with these businesses, and the results were surprising. For example, 90 percent of millennials said they were more likely to click through to a company’s website, compared to Gen Xers – but why?

Business 122

Business Statistics Social Media User-Generated Content 122

KoMarketing Associates

MARCH 24, 2014

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Their Twitter profile maintains their brand message well, providing valuable business and technology information to followers. Standout Tactic: .

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

JANUARY 26, 2017

To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common. Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts.

Business 120

Business User-Generated Content Loyalty Custom Publishing 120

KoMarketing Associates

SEPTEMBER 3, 2015

A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. “I am a small business in the mist of redesigning our website… I have not had time to research SEO to be at comfortable place.

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

KoMarketing Associates

FEBRUARY 12, 2015

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Good to Great by Jim Collins.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

KoMarketing Associates

JANUARY 27, 2015

For example, if your company’s monthly email newsletter outperformed other months, you could schedule the topic into editorially content planning. For example, reviewing Product Briefs became a useful part of our keyword research process. What did not work as well and why? . What type of technical questions are customers asking?

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections. software companies in the world.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

DECEMBER 20, 2022

In a past blog, we detailed GA4 conversion tracking for B2B marketers — from how GA4 defines a conversion (and how it differs from UA) to how to track key business conversions in the platform. For example, a first-time user visits your site and in UA they’re called a New User while in GA4 they’re called a First Visit. Press Save.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. Each section includes benchmark metrics B2B businesses should keep a close eye on. The problem is, many B2B marketers aren’t tracking the right benchmarks. Discovery stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MAY 25, 2022

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. >” Instead of targeting the main keywords for your business, look for longer-tail keywords that indicate high buyer intent. . If you want to generate a pipeline, you need leads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

FEBRUARY 10, 2021

For example, this could be the results for a zero-click search. But only if the user’s intent was to understand what the word “esoteric” means: As you probably know, we’re looking at several SERP features in just this example. And this example is relatively light on SERP features. Basic SERP Features. Search Result Titles.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

AUGUST 11, 2021

The majority of respondents (78%) said that Facebook is still their most effective social media channel in terms of achieving business goals. For example, increased exposure rose from 86% to 88%. About 70% of marketers cited Instagram. Social Media Marketing Benefits Continue to Rise. Marketplace insight jumped from 49% to 56%.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

KoMarketing Associates

MAY 27, 2020

While there are many different types of ad extensions , not all of them will make sense to your business, for example, app extensions will not make sense to your business unless you own an app or the objective of the campaign is to drive app downloads. 26 Examples of B2B Callouts for Products. Build A Better Business.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. It can be used to weed out personal use by listing more business-focused policy types like commercial auto, worker’s compensation, or data breach insurance.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

APRIL 22, 2020

For example: The whole thing got me thinking about businesses in general. What can our clients, and other businesses be doing to optimize their existing digital marketing programs during this time? As a business, think about what you can offer to your customers that would help them at this time. Or is there? Absolutely.

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

KoMarketing Associates

JUNE 8, 2021

For example, approximately 83% of respondents who said they had been using social media marketing for one year or longer said it generated exposure for their business. That being said, Instagram was not at the top of the list of most effective social media channels for achieving business goals.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

MAY 6, 2020

Here’s an example of that post format highlighting an article’s key takeaways: Effects of inaccurate customer/prospect data: – Wasted resources – Inability to rely on analytics – Negative impact on CX and data-driven programs @kavermes has more from a report by @ExperianDQ : [link] #DataDrivenMarketing. Final Thoughts.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

APRIL 10, 2020

A couple examples: In one client scenario we identified a series of legacy blog posts that were down year over year, contributing to performance declines. In social media marketing specifically, it is imperative to illustrate examples of how campaigns connect with target audiences and to highlight successful engagements.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

FEBRUARY 15, 2018

Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. Facebook allows businesses to automate some of the messaging process with consumers by allowing Instant Replies and bots to try to solve user queries automatically. Ad Creation.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

SEPTEMBER 29, 2020

For one thing, it significantly reduces the face-to-face business interactions marketers used to rely on for relationship building. of marketers to meet new business prospects and to generate leads. Instagram Stories, for example, are getting excellent engagement. Not having in-person events is even bad for lead generation.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

JUNE 30, 2021

The owner is asked, “if you could only change one metric in your business, what would it be?” Only 39% of businesses use any lead qualification criteria in their lead generation process. Also, having a salesperson follow up can usually only happen during business hours, which are limited. Lead Qualification Metrics.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

AUGUST 31, 2022

According to Google , a conversion is a user activity you want to track because it’s important to your business. There are some UA goals that aren’t possible in GA4, for example: smart or duration goals. . You’ve moved prospects through the sales funnel and they’re finally ready to buy or maybe book a demo. .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

MARCH 10, 2016

I’ve gotten 12 business emails today. B2B Email Marketing Is Big Business. Because we all receive a truckload of business email each day , frequently written off-voice or with transparent enthusiasm (um, we’re probably not real friends), the volume obscures the individual effort behind the electronic messages. It’s only 9:14am.

Work Management 120

Work Management Marketing Management Marketing Automation Services Email Marketing 120

KoMarketing Associates

APRIL 1, 2020

The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Third Party Validation. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

NOVEMBER 19, 2019

For businesses that are currently working with a B2B digital marketing agency or looking to work with one in the future, there are a few things you can do to create a successful partnership. For example, if you have a certain number of leads you need to acquire in a quarter, make sure your agency knows what that number is.

Demand Generation Agencies 121

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 121

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Facebook reviews are becoming a more mainstream way to evaluate businesses. Facebook Reviews. Posting News and Updates.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JANUARY 9, 2020

For example, CMOs want to achieve brand reputation/positioning, brand awareness and overall business growth, in that specific order. However, the order in which they want to reach these objectives differs.

Marketing Report 159

Marketing Report Advertising Benchmark Statistics Custom Publishing 159

KoMarketing Associates

SEPTEMBER 4, 2019

For example, if a management planning software vendor is focused on the financial industry, the following keywords should be negative to avoid inaccurate placement: “Real Estate”. Examples of these would be: “Career”. Accounting”. ” The following negative keywords should be added to avoid these users: “What is”. Employment”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

DECEMBER 2, 2020

Like this: This can be added to the footer of your website, for example, or even to the footer of your email messages. You’ll see a screen like the one used for the “marketingwriter” URL example shown above. Given how focused LinkedIn is on business, it only makes sense that they’re investing more in Company Pages. Click save.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

JUNE 18, 2019

Here’s a good example from Accenture — the case study digs into the customer’s challenge, strategy, and results with a clear and concise design. Take this example from one of our recent case studies : “The impact this work had on our business was significant,” says the VP. Our team is small.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

MAY 13, 2020

The image below is an example of a featured snippet: What are Google Featured Snippets? We have seen many client examples where blog pages or other educational site content that ranks further down page one begins to rank for featured snippet results. Why is this so important? directly into its results, with no SEO value.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

DECEMBER 5, 2017

Since we work with small industrial manufacturers, my company is putting time and effort into becoming a member of and participating more with statewide business organizations in New Hampshire, where we’re located. Dianna Huff , Founder and President, Huff Industrial Marketing, Inc. Tricia Travaline , Chief Marketing Officer, Skyword.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

APRIL 9, 2019

But here’s just one example : 58% of marketers said their top priority was lead quality. In the example below, New York state looks like it’s a rich opportunity to target. We still see ppc ads for local businesses in national, (geographically unrelated) searches. Leads that become closed deals and real revenue.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

AUGUST 7, 2018

Without further ado, here are 10 out-of-the-box, bigger-than-basic ways to spike your conversion rates…or maybe change your entire business: 1. The classic example of this, of course, is Apple. Take one of your landing pages, for example. Pursuing a specific customer profile (Fortune 1000s, for example). email messages.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

FEBRUARY 13, 2018

If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. Let’s take a look at a great example of a static image ad and discuss ways we could further enhance its visibility and effectiveness using movement.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180