Remove Business Remove Event Marketing Remove Public Relations Remove Service
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Crafting a Comprehensive VP of Marketing Job Description: Insights from a Virtual Marketing Executive

Launch Marketing

One of Launch Marketing’s core service offerings is to serve as a Virtual VP of Marketing for organizations in a growth, transition or interim phase. While a VP of Marketing is an excellent investment for a B2B company, an internal hire may not be the best fit, especially in cases where the role isn’t needed yet full time.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

A professional brand identity can set you apart and lend credibility to your products and services. And data from the latest B2B Marketing Mix Report reveals they will be an essential lead gen and brand-building tool in 2024. Podcasts can be consumed anytime, anywhere, making them highly accessible to busy professionals.

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10 marketing functions that brands should keep in-house

SmartBrief - Marketing

Please keep my bias and your own limitations in mind as you read the following marketing channels. Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. Logistics also can be complicated.

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

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4 Signs Your Experiential Marketing Lacks Purpose

Adobe Experience Cloud Blog

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. It means defining who you are—your mission and values—and then creating business and operational models that deliver on those goals.

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B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

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These Are the Services Your Clients Really Want, According to New Search Data

Hubspot

Selling the services your clients really want to purchase. Right now, clients are preparing their 2017 marketing budgets and making strategic decisions for next year. The way companies search for marketing services has shifted over the last three years, and your agency might need to reposition itself to meet emerging new demands.