Event Marketing: How a technology start-up made a trade show splash booth-free
markempa
JULY 8, 2013
Brickstream enlisted the help of Arketi Group, a B2B marketing and public relations firm, to help create the impact it needed – booth or not. Brickstream sent attendees a direct mailer with a magazine called The Wait Times featuring Seymour throughout, encouraging the reader to help reduce their customer’s wait times.
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