Customer Experience Matrix

JULY 10, 2013

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

ViewPoint

OCTOBER 24, 2013

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. Define Your Personal Brand. She said you must make sure your personal profile reflects your personal brand.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. Other business marketing systems generally cannot.) You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Webbiquity

JUNE 30, 2011

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. Not at all.

Enterprise Management 100

Enterprise Management Social Media Personalization Brand Identity 100

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. Companies exist to serve customer needs.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. For me, MPM is a strategy and process for B2B marketers to measure revenue results, budget performance, and to provide guidance to help the business succeed in the future.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

B2B Memes

DECEMBER 15, 2011

If a journalist becomes a brand journalist, that person is no longer a journalist.”. These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

ANNUITAS

APRIL 11, 2011

Like never before, buyers can access information via the web, social sites, Twitter and blogs. the sales person). Yet, what is often forgotten (and usually neglected) is that sales people have access to these same tools as their buyers. The mindset of too many sales people is “I’m paid to close business.” Yes, this is true.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Ledger Bennett

JUNE 25, 2018

Sadly, relations with the said customer had become frosty, and so AT&T decided to utilize a targeted “persons of interest” social selling strategy to thaw the negative opinion, and in 18 months were able to attribute $47 million in new business to social media outreach. So how did they do it? The outcome?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Vidyard

MAY 9, 2017

Vidyard Recognized as Video for Business Innovator Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase. Vidyard’s video platform for business enables organizations to engage their audience and accelerate business results.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

markempa

NOVEMBER 29, 2016

Have you ever wondered about how you can leverage social selling for better lead generation and business development? They’re hiring more people to do those things, and actually, they’re hiring more junior people who have no business acumen, who have no sales experience, and they’re just doing more.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Vidyard

MAY 9, 2017

Vidyard Recognized as Video for Business Innovator. Vidyard’s video platform for business was selected based on strategic value and innovation to the digital enterprise now and in the future. Vidyard’s video platform for business enables organizations to engage their audience and accelerate business results.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

MAY 9, 2017

Vidyard Recognized as Video for Business Innovator Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase. “Over 75,000 professionals use Vidyard to create, host, personalize, monetize and measure their business videos.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Heinz Marketing

FEBRUARY 26, 2018

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

Top of Funnel 48

Top of Funnel Eloqua Peer-to-peer Budget Programs 48

Engagio

JULY 31, 2017

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. Personalize and contextualize engagement. This leads to trouble in predicting pipeline and lost revenue down the line.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

SmartBug Media

MARCH 18, 2019

The strategy isn’t necessarily new, and with the rise of more video hosting platforms, it’s now easier and more cost-effective for a business to professionally execute a video marketing strategy. This might cause a problem for professional businesses if you want a visitor to come to your website using calls to action (CTA).

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Hinge Marketing

AUGUST 8, 2013

In today’s digital environment where buyers easily declare their own paths to research and engagement with prospective business partners, marketers are challenged to cultivate a meaningful role in the discovery process. Batista is the Content Marketing Manager at Oracle Eloqua. Follow Amanda on Twitter @AmandaF_Batista.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. In supporting your company’s business objectives, you may realize that your existing martech stack doesn’t meet your current marketing needs due to one or more systems: Not having the required capabilities.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

ViewPoint

AUGUST 30, 2012

It’s like, ‘If you’ve got to go talk to this type of person, are you seriously just going to build content until they come in your store?’ Because you’ll be fired, or you’ll be out of business by the time that these guys come and do that. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ It’s hard.”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. Hoovers Social engagement won’t happen w/out the business exhibiting some deep thought in the questions they’re asking/content posted. But also: comments on news, surveys are good, telling personal, human stories.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. Hoovers Social engagement won’t happen w/out the business exhibiting some deep thought in the questions they’re asking/content posted. But also: comments on news, surveys are good, telling personal, human stories.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Vidyard

NOVEMBER 12, 2015

We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect. But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.”

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

“We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect. “We continue to innovate and execute on our vision to help businesses engage with their audiences and generate more revenue through the use of online video.”

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use. We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect. About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Kapost

MARCH 13, 2017

If you’ve been a marketer for longer than a month, you understand we’re busy people. So busy, in fact, that everyone is obsessed with “hacking” and automating as many tasks as possible. Harvard Business Review pointed out this contradiction in their article, “The Paradox of Workplace Productivity.”

Creativity 54

Creativity Product Eloqua Enterprise Management 54

SnapApp

JANUARY 15, 2015

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel used Twitter hashtags to help their audience connect to new entries (#SimplyAVR and #8bitideas).

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. But there’s another layer.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Marketing Insider Group

DECEMBER 22, 2011

Social Business Leadership Framework: [link]. RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. Excellent post by @ britopian with a good overview on social business RT @ smb2b The Evolution of Social Business [link]. MarketingSherpa. MarketingSherpa. GoogleB2BTeam. Google B2B Team.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

ViewPoint

MAY 10, 2012

Christopher is an award-winning business writer and editor based in New York City. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Today's PowerViews guest is Christopher Hosford. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris is an award-winning business writer and editor based in New York City. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Today's PowerViews guest is Christopher Hosford. He is East Coast Bureau Chief for BtoB Magazine.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Heinz Marketing

AUGUST 3, 2020

This week’s episode is entitled “ Learn How Personal Branding Can Have an Impact on Personal Selling ” and our guest is Mike Orr , Co-Founder of Grapevine6. Personal brand has been something we’ve heard about in selling for a while, especially in professional services. Matt: Alrighty.

Sales Management 120

Sales Management Top of Funnel Paid Search Agency Lead Ranking 120