Customer Experience Matrix

MARCH 16, 2016

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

ViewPoint

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. Using social networks to listen and engage with buyers, then surrounding yourself with the influencers and experts that your buyers trust on LinkedIn and Twitter. Stay Tuned.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

SnapApp

SEPTEMBER 18, 2012

What's the ROI of Twitter? Yes, Twitter is still relatively new for business, and yes, many people would like to know these answers, but no, these are the wrong questions to ask. Twitter can be a powerful business channel, but only if businesses know what events actually matter and how to measure and optimize them.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Webbiquity

JUNE 30, 2011

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. Not at all.

Enterprise Management 100

Enterprise Management Social Media Personalization Brand Identity 100

Digital B2B Marketing

JANUARY 3, 2013

Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. When you make a marketing email look like an email from a personal acquaintance or a confirmation message, of course you get a better open rate and a better opportunity to make your pitch! Image by planeta via Flickr.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

B2B Memes

DECEMBER 15, 2011

If a journalist becomes a brand journalist, that person is no longer a journalist.”. These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. But when you produce content that surprises, informs and delights, you don’t have to market it.

Eloqua 120

Eloqua Blogger PR Forrester 120

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I still try to learn from him and have a long ways to go in being the best person I can be personally and professionally. You can contact me via Twitter or LinkedIn.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

ANNUITAS

APRIL 11, 2011

Like never before, buyers can access information via the web, social sites, Twitter and blogs. the sales person). Buyers wants to buy from the person who is an expert and can provide more than just an invoice. Because she never tried to sell me anything or even try to get us to partner with Eloqua. Go for it.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

markempa

FEBRUARY 16, 2011

He brings together the collective wisdom of a project he spawned by asking bloggers to reveal their most important message; look for posts on twitter with #lastblog. It’s in the flaws of our products that our customers really see the personality of our company. Pursue purpose. True entrepreneurs will never be satisfied with riches.

Eloqua 120

Eloqua Blogger PR Marketo 120

Ledger Bennett

JUNE 25, 2018

Sadly, relations with the said customer had become frosty, and so AT&T decided to utilize a targeted “persons of interest” social selling strategy to thaw the negative opinion, and in 18 months were able to attribute $47 million in new business to social media outreach. with a former customer. So how did they do it? The outcome?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. Thanks Steve for this great contribution!

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Smashmouth Marketing

JANUARY 17, 2010

They are listed below, and you can find them in my twitter list: [link] ps. Webinar Tip of the Day: Other than the person speaking, make sure all Panelists and Moderators have their phones on Mute. We had an echo for the first 6 minutes. Frustrating.

Webinar Metrics 100

Webinar Metrics Demand Eloqua B2B 100

Content Marketing Institute

MARCH 22, 2018

iQ ad exposure is the “fly by” person – someone who may happen upon a mention of iQ or Intel content but hasn’t slowed down to consume that content. Twitter is effective to drive new audiences, but Facebook is more successful for retaining audiences and converting email subscribers. Define sequencing touchpoints.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Vidyard

MAY 9, 2017

“Over 75,000 professionals use Vidyard to create, host, personalize, monetize and measure their business videos. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey. It’s truly innovative.”

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Digital B2B Marketing

FEBRUARY 21, 2012

However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. The most notable element isn’t the silence, it is the personal accounts sitting on what could be brand pages. Share your view in the comments below or with me on Twitter ( @wittlake ).

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

markempa

NOVEMBER 29, 2016

Essentially, you have to personalize your invites to connect. They make decisions whether to engage or not based on whether they think that that sales person actually can help them solve their business problems. Twitter is much more conversational. I don’t accept the invite. LinkedIn is all business.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. They’re also personal. We conduct extensive first person interviews with buyers, potential buyers, and even the ones that got away. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Vidyard

MAY 12, 2015

For example, the marketer can offer a particular call-to-action at the end of the video based on the viewer’s in-video responses, giving the viewer a more relevant and personalized experience. Learn how interactive video leads to real marketing results and how your organization can get started at our joint webinar on June 24.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Engagio

JULY 31, 2017

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. Personalize and contextualize engagement. This leads to trouble in predicting pipeline and lost revenue down the line.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Vidyard

MAY 10, 2016

The metric we’ve been focusing on personally is the opportunity. Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Social: Oracle SRM has been used for a few months, and is very promising because it integrates directly with Eloqua.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Vidyard

MAY 9, 2017

“Over 75,000 professionals use Vidyard to create, host, personalize, monetize and measure their business videos. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey. It’s truly innovative.”. About Vidyard.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. Reporting is a particular strength.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Hinge Marketing

AUGUST 8, 2013

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Today’s modern marketers engage effectively by using the concepts of personalized content to match ‘offers’ to ‘interests.’

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Vidyard

MAY 9, 2017

. “Over 75,000 professionals use Vidyard to create, host, personalize, monetize and measure their business videos. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey. It’s truly innovative.”

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. mscrimsonlips # profschat I like to think of Twitter as a gateway to more info, a signpost but you need people travelling the road to use your signs. But also: comments on news, surveys are good, telling personal, human stories.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. mscrimsonlips # profschat I like to think of Twitter as a gateway to more info, a signpost but you need people travelling the road to use your signs. But also: comments on news, surveys are good, telling personal, human stories.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100