Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. The State of AI in Business. If you’re skeptical about AI, today’s blog post is for you.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Martech

AUGUST 15, 2023

followers) Ben Bloom With almost six years under his belt at Gartner, Ben has recently focused on innovative approaches to customer data collection and management based on the firm’s so-called “Maverick” research. He has also been a frequent contributor on CDPs to the Gartner Blog Network. Business email address Subscribe Processing.

Enterprise Management 90

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 90

LeanData

OCTOBER 19, 2022

Buyers are decidedly digital-first, and a great many of them go through almost the entirety of their buying journey without directly engaging with solution vendors. Their processes, supported by an increasingly unwieldy RevTech stack, are a poor match with the needs and desires of today’s buyers. New Buyer-Centric GTM Processes Emerge.

Ideal Customer Profiles 91

Ideal Customer Profiles Buy Marketing Analytics Tools Marketing Management 91

Heinz Marketing

FEBRUARY 16, 2021

A digital transformation sped, in large part, by the pandemic. Digital products and services are now business imperatives. And the future of work is trending to be – if it isn’t already – digital first. Especially when today’s buyer has shown to be highly knowledgeable, highly independent, and highly digital.

Top of Funnel 127

Top of Funnel Conversion Digital Transformation Work Management 127

Martech

MAY 26, 2023

Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. In your inbox.

Gartner 105

Gartner Digital Transformation Pricing Price 105

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. In fact in many cases, these random acts of marketing barely cover existing customer churn and leave companies with a flat business, eroding growth.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Biznology

APRIL 4, 2022

Data is one of the most valuable assets that a business can have right now — and without it, digital transformation may be difficult or impossible. Big data in digital transformation helps to accelerate digitization and migration of key systems. Data and Digital Transformation Go Hand-in-hand.

Digital Transformation 196

Digital Transformation Enterprise Management Business Gartner 196

Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. This was the message from Michael McCune, Senior Director at Gartner, at our recent MarTech conference. It has to improve its business case.”. Competition can also come from within the org.

Organization 98

Organization Enterprise Management Paid Search Agency Work Management 98

Only B2B

AUGUST 21, 2023

In the modern business environment, accurate and reliable data serve as the cornerstone of effective decision-making. Data cleansing , also known as data scrubbing or data cleaning, is the meticulous process of identifying and rectifying errors, inconsistencies, and inaccuracies within datasets.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

ClickDimensions

SEPTEMBER 30, 2021

These increasing levels of maturity correspond with increasing levels of digital marketing sophistication and expertise. Let’s illustrate this concept by looking at a process that has been traditionally thought of as unpleasant and frustrating for customers but can now be stress-free and even enjoyable – buying a new car.

Planning 98

Planning Gartner Digital Transformation B2B Sales 98

LeanData

NOVEMBER 9, 2022

A lead or an account moving from one stage to another in the selling process? Your Selling Process vs. Your Customers’ Buying Journeys. Over time, your selling processes and your customers’ buying journeys have taken divergent paths. Over the past decade, customers’ buying journeys trended more digital and more self-directed.

Top of Funnel 98

Top of Funnel Conversion Buyer's Journey Lead Scoring 98

Sana Commerce

DECEMBER 6, 2023

Barcode scanning offers a cost-effective solution for businesses of all sizes and helps streamline operations. Seamless reordering: Cutting-edge B2B technology With user-friendly barcode scanning technology, businesses can reduce order errors since customers know exactly what they want.

Advertising Agencies 52

Advertising Agencies Customer Satisfaction B2B Gartner 52

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. The State of AI in Business. If you’re skeptical about AI, today’s blog post is for you. .

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.” This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Blue Flame Thinking

NOVEMBER 5, 2020

In fact, in a recent survey of CMOs by Gartner , 44% reported facing midyear budget cuts due to the effects of the pandemic. However, this year many of our clients are still reacting from the uncertainty left by COVID, which is paralyzing the normal strategic planning process. Throughout many industries, marketing budgets took a hit.

Planning 98

Planning Marketing Budget Creation Marketing Budget Trends 98

Martech

NOVEMBER 18, 2021

The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. Image: Gartner and Tealium. Here are some ways Khetan recommends marketers prepare their digital strategies for the future.

Peer-to-peer 133

Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 133

Valasys

MARCH 21, 2024

Ever envisioned a digital landscape where infrastructure, applications, and services seamlessly adapt to the pulse of technology, elevating overall performance? That’s the transformative power of data center evolution in the realm of digital excellence. Delays in data center transformation can have substantial impacts.

Enterprise Management 40

Enterprise Management Marketing Management Allocation Planning 40

Martech

MARCH 14, 2022

Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without disappointments. If you’re in the process of procuring one of those things, stop.

Work Management 128

Work Management Marketing Management Paid Search Agency Planning 128

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. 47% of digitally mature organizations say they have a defined AI strategy ( source ).

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Ayers said. “As Low-code customer experience processes.

Enterprise Management 94

Enterprise Management Digital Experience Platform Organization Marketing Management 94

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . the failure rate of digital transformation projects is between 70% and 95%. Processing. The same applies to your martech stack. Get MarTech!

Work Management 109

Work Management Marketing Management Marketing Budget Budget Programs 109

DiscoverOrg

FEBRUARY 2, 2017

According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. In late 2016, Gartner confirmed a widely held belief that CMOs are expected to spend more on technology than CIOs in 2017. TEDD Interest Sparked by Big Data, Business Analytics, and Digital Transformation.

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

Heinz Marketing

NOVEMBER 20, 2020

Now, in the throes of digital transformation and workforce innovation, B2B companies are faced with a future-defining decision: sink or swim. Buyer enablement, customer success, revenue acceleration – in the digital age, this all relies on so much more than random acts of marketing and unsolicited sales calls.

B2B Sales 105

B2B Sales Top of Funnel B2B Digital Marketing Funnels 105

The ROI Guy

JUNE 20, 2016

Even though business conditions remain challenging and budgets are constrained, Executives are investing significantly more in digital transformation initiatives. This has led digital transformation to become a core business strategy , with more and more CEOs leading digital transformation efforts personally.

Digital Transformation 45

Digital Transformation Gartner Lead Ranking Budget Programs 45

Martech

NOVEMBER 14, 2022

Others are investing in processes now to get ahead should we hit recessionary headwinds. . Or they could revert to their business practices in the 2008 recession and just discount everything in a mission to save revenue targets. Processing. We all know how the pandemic accelerated digital transformation.

Enterprise Management 107

Enterprise Management Work Management Paid Search Agency Marketing Management 107

Sana Commerce

JULY 12, 2023

In fact, according to Gartner , the number of businesses adopting artificial intelligence has grown by 270%. OpenAI automation is the use of advanced artificial intelligence technology to automate various tasks and processes within businesses, such as creating product descriptions. What is OpenAI automation?

Marketing AI 52

Marketing AI Product Allocation Customer Satisfaction 52

The Customer

OCTOBER 6, 2021

In this edition of TheCustomer Quick-Take: CMOs get vindicated, the rise of the belief-driven consumer, there’s a LOT of loyalty money on the table, and guidance for your digital transformation. DIGITAL TRANSFORMATION. Better CX for Better Digital Transformations for Better CX. Happy Wednesday!

Digital Transformation 52

Digital Transformation Loyalty Lead Ranking Marketing Management 52

Martech

FEBRUARY 18, 2022

In the B2B environment, marketers have long played a critical role in the early stages of the sales process, when buyers are independently conducting research and forming the views that shape what vendors they consider and with whom they engage. Read next: The B2B customer journey is set on a digital track. Virtual salesrooms.

Digital Asset Management 92

Digital Asset Management Enterprise Management Work Management Marketing AI 92

Madison Logic

MARCH 23, 2023

In an article by Forbes Advisor , experts shared the five types of attacks that businesses should be wary of this year: Business email attacks – According to the FBI Internet Crime Complaint Center, losses for these attacks resulted in nearly $2.4 billion in 2021. billion in 2023. We collect it, mine it, and learn from it.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

chiefmartech

JANUARY 10, 2022

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers. Martech Big Theme #1: Commerce.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Allocadia

NOVEMBER 13, 2019

It’s time to show marketing’s financial management credentials… It’s time to assume accountability for business performance.” – Gartner. The role of Marketing Operations is undergoing a dramatic transformation from a reactive support function to a strategic partner to the CMO. Read more!

Enterprise Management 52

Enterprise Management Planning Gartner Digital Transformation 52

ClickZ

SEPTEMBER 16, 2020

It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process. According to a 2019 Gartner survey, marketers utilize only 58% of their martech stack’s potential. Non-existent or deficient business case. Lack of experienced marketing leadership to drive the project.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

6sense

MAY 6, 2020

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions. In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. About 6sense.

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. But at the end of the day, the only types of buyers that really matter are the ones relevant to your business.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Seismic

JANUARY 21, 2021

Nowhere is that change more apparent than the way in which we do business. Today’s remote work environment was born out of necessity, however, the adoption and success of virtual selling strategies will continue to shape the way businesses engage customers. The acceleration of digital transformation in sales will only continue.

Top of Funnel 89

Top of Funnel Marketing AI Analytics Organization 89

Vidyard

JULY 4, 2019

Wealth management, investment banking, insurance, and banking rely heavily on relationships when conducting business. Digital transformation can have the unintended consequence of inhibiting the relationship customers develop with institutions and advisors, losing the opportunity to forge an emotional connection.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Hubspot

DECEMBER 13, 2022

It’s become pretty impossible to escape those themes, particularly if you’re a small business owner or on a sales team. Companies around the world are trying to figure out how to address these challenges while continuing to grow their business. The Case for Taking Your Business (& Sales Transactions) Online.

Digital Transformation 61

Digital Transformation Hubspot eCommerce B2B Sales 61