B2B Marketing Traction

DECEMBER 16, 2014

You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? Yes they are business people. You have a great product or service. You actually have a marketing budget.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

AUGUST 15, 2011

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” Kim cares about his customers and prospects and works hard to bring growth opportunities to them. You do have a YouTube channel, don’t you? Links to new content on your website.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. You may need someone to create videos for your business. Inbound marketing specialists optimize content to attract the right leads and convert leads to customers.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

JULY 1, 2015

It’s one thing, if done well, that can help your business or organization grow faster. But sometimes marketing gets put at the bottom of the list, after selling, shipping, invoicing and making customers and employees happy. Or, maybe while you were busy with day to day activities, maybe your primary audience moved!

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

OCTOBER 13, 2011

The more compelling content you have online that people can relate to and share with others, the more chance your business has of getting found online. There are two things that copywriting is critical for today – social sharing and content. Today as a CMO, marketing consultant or agency, you need to understand and use technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

DECEMBER 22, 2010

After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. In all of this you also need to get your prospects, colleagues and customers buzzing about and “liking” you and your content.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100