ViewPoint

MARCH 19, 2018

The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. It wasn’t an easy conversation.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Vidyard

MAY 3, 2022

KITCHENER, Ontario – May 3, 2022 – Vidyard , the leading video platform for businesses, has expanded its video messaging solution for sales teams as video becomes an increasingly vital part of inside sales strategies. Manager, Lenovo Accelerates Sales Rotation and Social Selling Program Manager at Lenovo.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Video Marketing 65

Onalytica B2B

MARCH 17, 2017

Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason. 1 Be factual, not anecdotal. While you can be optimistic and outline the best case scenario, keep it realistic.

Work Management 235

Work Management Marketing Management Planning Tips 235

Hinge Marketing

APRIL 30, 2020

Even in the days preceding Covid-19 and the new business environment this pandemic has created, we’ve been studying the behavior of an elite group of professional services firms that have managed normal marketplace ebb and flow and achieving high growth – to the tune of 20%+ annual growth for 3 consecutive years or more.

Digital Asset Management 110

Digital Asset Management Work Management Marketing Management Relevance 110

Martech

NOVEMBER 29, 2021

With workers holding the upper hand in the job market, employers are under pressure, not just to provide fair compensation, but to address quality of life issues — including not just work/life balance and opportunities for remote or hybrid working where appropriate, but ensuring teams are diverse and workplaces inclusive.

Enterprise Management 102

Enterprise Management Work Management Paid Search Agency Marketing Management 102

Sprout Social

AUGUST 16, 2023

Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat. Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses.

Work Management 73

Work Management Marketing Management Social Media Service 73

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Vendors source this data differently, however. Other vendors develop and manage a proprietary database of keyword terms.

Enterprise Management 137

Enterprise Management Marketing Management Search Marketing Lead Ranking 137

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Many businesses today, and the marketers that serve them, need better insight to bridge the gap between massive amounts of data and business decisions.

Allocation 118

Allocation Marketing Attribution Enterprise Management Marketing AI 118

Marketing Insider Group

OCTOBER 26, 2020

The annual performance review has become something employees and, as it turns out, managers dread. A recent study found that only 8% of companies believe their performance management drives business value. Champion Leadership is comprised of executives and managers who champion their employees’ ideas.

Correlation 352

Correlation Work Management Customer Satisfaction Marketing Management 352

Tony Zambito

JANUARY 3, 2016

72% of the respondent stated they were using buyer personas for content marketing and messaging while 45% stated they were using for assessing market challenges and problems, as well as, address overall marketing strategy – an increase from 28% the previous year. Important Correlations Uncovered.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

chiefmartech

AUGUST 14, 2020

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. It reveals a positive correlation between martech stack size and digital IQ. Guess what? But not so fast.

Marketing Management 106

Marketing Management Gartner Correlation Paid Search Agency 106

Mereo

AUGUST 12, 2021

This experience generation compels us to think differently about our business and the culture needed to serve our customers’ evolving desires. The success of any company switching to a subscription business model hinges on enabling and ensuring customers continue to succeed with a service over time.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Business 87

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. In short, this critical technology is growing in demand because it helps managers of all customer-facing roles coach more effectively and more efficiently — upskilling teams better and faster.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Let’s jump right in!

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Salesforce Marketing Cloud

MAY 2, 2024

Your company may be using generative AI to analyze vast datasets, shape business strategies, streamline interactions, and provide personalized responses to customers. Here, we’ll unpack the three compelling reasons choosing a pre-trained LLM may be the best choice for your business. Could the results of sales calls benefit marketing?

Training 98

Training Lead Ranking Paid Search Agency Business 98

Marketing Insider Group

AUGUST 3, 2020

The mark of a successful business is its commitment to constant improvement. In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Finds Correlations Between Variables. Here’s how: 1.

Marketing Automation Services 317

Marketing Automation Services Multivariate analysis Marketing Automation Automation 317

Vision Edge Marketing

FEBRUARY 16, 2021

Since 1997, PwC has conducted a survey of CEOs to learn what they foresee in each coming year Over the years, the PwC research found there is a strong correlation between a chief executive’s expectations for their own organization’s growth and that of global GDP growth. For example, artificial intelligence or cloud-based services.

Planning 192

Planning Work Management Paid Search Agency Marketing Management 192

sagefrog

NOVEMBER 1, 2023

In recent years, Customer Relationship Management (CRM) software has undergone a profound transformation, largely owing to the integration and advancement of Artificial Intelligence (AI). Traditional CRM systems are no longer sufficient to handle the demands of modern businesses.

Marketing AI 52

Marketing AI Marketing Management Lead Ranking Lead Scoring 52

Seismic

FEBRUARY 8, 2023

It’s no secret that exceptional customer service is a competitive advantage and driver of long-term business growth. Additionally, the National Business Research Institute found that companies with excellent customer service have an opportunity to increase sales by 20% or more year over year than those that don’t.

Work Management 52

Work Management Marketing Management Service Customer Satisfaction 52

Inbox Insight

SEPTEMBER 10, 2020

As global IT spend continues to rise, the business landscape advances at colossal speed. And this means that marketing departments are searching for new solutions to help them stand out. For vendors, knowing more about how their buyers think and what technologies they’re interested in is key to successful content delivery.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

Customer Experience Matrix

AUGUST 14, 2014

These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Vision Edge Marketing

NOVEMBER 2, 2021

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. Customer acquisition and retention often depend on new solutions. In a different study, McKinsey found a strong correlation between innovation and performance.

Peer-to-peer 184

Peer-to-peer Work Management Marketing Management Planning 184

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

FEBRUARY 26, 2021

Explore popular solutions and how they can integrate with your CRM in this complete guide. We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

ClearVoice

MAY 7, 2024

No one likes getting abysmal results out of their personalized marketing campaigns. This approach hones in on the unique interactions and characteristics of each segment, allowing for more personalized and effective marketing strategies. This helps you better target your marketing efforts and improve campaign outcomes.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Psychographics Work Management 52

Hubspot

NOVEMBER 20, 2023

But you don’t want to expand into new industries while increasing costs, losing time, and ultimately, costing your business sales. In this example, you could use AI to request an industry overview of the marketing industry and then request specific pain points for someone who would buy your services. Don’t worry.

Marketing AI 72

Marketing AI Work Management Top of Funnel Marketing Management 72

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Vidyard

MARCH 5, 2021

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

PureB2B

MAY 13, 2022

To make informed decisions and improve business outcomes in a world that generates an overwhelming amount of data, organizations need methods and tools to analyze this data to help deliver actionable insights. In other words, you need to use data to make strategic and effective business decisions. Scope of Work.

Analytics 62

Analytics Work Management Marketing Management Allocation 62

LeanData

OCTOBER 26, 2022

Over her 15+ year tech career, Christine has played a key role in the purchase and management of sales technology. . Month One: Identify Stakeholders & Gather Business Requirements. SaaS technology is generally purchased with a buying committee: finance, IT, sales, marketing and other C-level executives. .

Work Management 86

Work Management Marketing Management Tips Peer-to-peer 86

Sprout Social

OCTOBER 27, 2022

What does it mean to have exceptional customer service? In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%.

Social Media 105

Social Media Statistics Marketing Management Ideal Customer Profiles 105

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. Imagine a software-as-a-service (SaaS) company aiming to increase customer retention rates.

Churn Rate 104

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 104

Vision Edge Marketing

FEBRUARY 22, 2022

Your company, products, and services have been discovered. Your upstream and downstream Marketing efforts related to segmentation, positioning, content, social, and SEO are paying off. A study by McKinsey Global Institute found a strong correlation between initial consideration and organic growth. You need consideration. .

Work Management 186

Work Management Marketing Management Lead Ranking Buy 186

Exo B2B

FEBRUARY 28, 2024

In today’s competitive business world, customer experience (Cx) can no longer be just a floating idea. It’s become a prerequisite for business success. The correlation between an outstanding customer experience and a healthy financial situation is obvious when you get right down to it.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52