Marketing Insider Group

JUNE 7, 2021

What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute).

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. More sales = more leads. More leads are required to drive growth.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

SmartBug Media

JUNE 29, 2023

Fortunately, HubSpot Content Assistant can help businesses overcome these challenges and maximize their HubSpot experience by revolutionizing their sales process. Additionally, sales teams can become overwhelmed by manual processes, leaving them with less time to focus on growing their business.

Hubspot 98

Hubspot Process Content Outreach 98

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

SmartBug Media

APRIL 12, 2024

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Only B2B

APRIL 10, 2024

These are leads that have been validated and are ready to be handed over to the sales team. Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

FunnelEnvy

DECEMBER 26, 2023

Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. Even for relatively simple business models, this process has many variables. It depends on your business, of course. Each phase requires different marketing approaches and content types.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

Outgrow

MAY 9, 2022

Improve Lead Generation With the Outgrow HubSpot Integration . Interactive content is a dynamic way to drive leads and provide value to your customers and prospects. This type of content, like quizzes, surveys, chatbots, and calculators, is a powerful tool for increasing engagement as it requires user involvement.

Outgrow 52

Outgrow Lead Generation Hubspot Sales Qualified Leads 52

SmartBug Media

MARCH 4, 2024

Happy customers are repeat customers—and in today’s era of high customer acquisition costs , businesses can’t afford to lose customers because of a bad experience. Fortunately, CCOs who use HubSpot are well positioned to retain customers and even turn renewals into upsells. How Can You Analyze Purchase History in HubSpot?

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Martech

SEPTEMBER 6, 2023

Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. The AI’s features include: AI Assistants, which are generative AI capabilities that help teams create content, images, websites and reports.

Marketing AI 122

Marketing AI Hubspot Forecasting CRM 122

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. HubSpot helps in this realm with HubSpot sales. Q&A websites: This is another place to find potential leads.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

SmartBug Media

NOVEMBER 16, 2020

Lead nurturing is a powerful tool you can use to ensure your brand stays top of mind with prospects. But did you know that 65 percent of B2B marketers have not established any lead nurturing? Before you can create scalable lead nurture workflows, it’s important to identify your buyer personas. Audit Your Content.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Let’s start with the business brass tacks. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Adobe Experience Cloud Blog

JANUARY 22, 2020

From print advertisements grew blogging and content marketing. For businesses with limited budgets, this is a daunting reality. Common Misconceptions About Content Diversification. People are busy. People want to consume content in a different way. Everyone is busy. From radio, we saw the advent of podcasts.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Lake One

NOVEMBER 14, 2023

You have HubSpot, and that’s awesome, but are you getting your money’s worth? That’s where the Lake One HubSpot Audit comes into play. Signs You Need a HubSpot Audit If you are unsure if you need a HubSpot Audit, ask yourself these questions. Sentiment: Do teams feel like HubSpot is a burden vs. a value add?

Hubspot 75

Hubspot ROI Buying Cycle Digital Marketing Funnels 75

SmartBug Media

OCTOBER 20, 2023

Revenue attribution has become more important than ever in today’s business environment. For CMOs, this means being able to show the return on marketing investment to stakeholders in order to communicate the effectiveness and value your team brings to the business. percent to lead creation, 22.5 percent to lead creation, 22.5

Hubspot 104

Hubspot Multi-Touch Attribution Marketing Attribution Lead Ranking 104

SmartBug Media

JANUARY 31, 2024

In the fast-paced digital landscape, a well-designed and user-friendly website serves as a powerful tool for businesses to engage their target audience. If your website isn’t accomplishing that goal as well as you’d like, launching a new website can create new opportunities to generate leads.

Lead Generation 69

Lead Generation Marketing Websites Generation Lead Scoring 69

SmartBug Media

NOVEMBER 9, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business.

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

SmartBug Media

MARCH 16, 2023

In today's fast-paced business environment , streamlining workflows and improving efficiency are crucial for success. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration.

API 105

API Marketing Automation Services Hubspot Work Management 105

SmartBug Media

JULY 12, 2023

I’m talking about the lead that seems to appear magically out of thin air and winds up being your “bluebird” deal of the quarter. I wish an alarm could go off in my brain every time a qualified lead is on that page.” Did you know that every time sales books a meeting with a qualified website visitor, an inbound marketer gets her wings?

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

SmartBug Media

JULY 12, 2023

I’m talking about the lead that seems to appear magically out of thin air and winds up being your “bluebird” deal of the quarter. I wish an alarm could go off in my brain every time a qualified lead is on that page.” I’m not talking about the scalding hot demo request from the VP at the account you’ve been targeting for the last month.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Widespread change and adoption in technology, coupled with the reliance on digital, have made businesses look to SaaS in order to streamline operations, increase efficiency, and reduce costs—and this shows no signs of slowing down. Why HubSpot for SaaS? What Makes SaaS Unique?

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

MARCH 23, 2023

As a leading provider of digital marketing solutions, SmartBug Media has done it again! We are thrilled to announce that we have earned HubSpot Platform Enablement accreditation —making us one of the few organizations around the globe to hold this recognition. But what does it mean to be an accredited HubSpot agency?

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. This may sound self-explanatory but hear us out.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

SmartBug Media

JANUARY 26, 2023

Or maybe you’ve been scrolling through your database and thinking about the incredible smart content campaign you could put together if you were 100 percent sure which industries your top customers were from—but you just don’t have time for the research. What Is ZoomInfo, and What Does the ZoomInfo Enrich Integration with HubSpot Do?

Zoominfo 105

Zoominfo Hubspot CRM Budget Programs 105

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. 6 Effective Call To Action Examples.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

Lake One

JULY 18, 2023

In today’s highly competitive business landscape, manufacturers face numerous challenges that require innovative strategies to stay ahead. One such strategy is leveraging the power of HubSpot , a comprehensive marketing, sales, and customer service platform.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

Only B2B

SEPTEMBER 27, 2022

Quality consistently beats quantity when it comes to generating leads. If your leads aren’t a good fit for your offerings, it doesn’t matter how many you have. Because of this, it’s crucial for business-to-business (B2B) marketers to concentrate on creating high-quality leads.

Sales Qualified Leads 62

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 62

DealSignal

JANUARY 30, 2024

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

ClickZ

OCTOBER 22, 2020

Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. Our focus when compiling this list was on the HubSpots and Adobes of the world. The provider’s technology caters to enterprise-level businesses.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Only B2B

FEBRUARY 28, 2024

In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting. It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. Prioritize Leads Strategically: Not all leads are created equal.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Oktopost

NOVEMBER 3, 2021

Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. Nestled within that challenge is an even more daunting task: finding enough qualified leads. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel.

Lead Qualification 135

Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 135

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Hubspot

APRIL 1, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Want more content like this? Ask any salesperson if they get enough inbound leads. It’s kind of a running joke that no seller will ever get enough leads. Subscribe to our newsletter.

Ideal Customer Profiles 56

Ideal Customer Profiles Lead Ranking Lead Scoring Leads 56