Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. The Importance of Content Marketing.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 303

SmartBug Media

JULY 12, 2023

In a previous role, I was speaking with one of our sales development representatives (SDRs), and he explained that he happened to notice via the Chrome extension of HubSpot Sales’ Activity Feed that one of his assigned leads was on our company’s pricing page—a strong indicator of past sales success. Wings for everyone!

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

SmartBug Media

JULY 12, 2023

In a previous role, I was speaking with one of our sales development representatives (SDRs), and he explained that he happened to notice via the Chrome extension of HubSpot Sales’ Activity Feed that one of his assigned leads was on our company’s pricing page—a strong indicator of past sales success. Wings for everyone!

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? Check out all the ways a blog can help your business grow. If you want to grow your business, you should be blogging. If you want to grow your business, you should be blogging. How Can My Business Benefit from Blogging? Quick Takeaways.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. Personalize Communication With Your Customers.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. 44% of businesses have leveraged AI for content production. 44% of businesses have leveraged AI for content production. Personalization is key.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Hubspot

FEBRUARY 4, 2021

But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience? That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. How to Improve SEO Like HubSpot. Update your content.

Hubspot 101

Hubspot SEO Content Lead Scoring 101

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Source: HubSpot.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Hubspot

FEBRUARY 4, 2021

The battle for customer attention has never been so fierce. We've seen an explosion in brands using online channels to promote their services and products to potential customers. We've built HubSpot on the belief that you earn attention by being of value. We can't stop there, though.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

SmartBug Media

APRIL 27, 2023

Marketers need to use their customers’ data to successfully implement paid media strategies that are evolving in a cookieless landscape. HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. situation].”

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Granted, those factors make content marketing a long-term investment.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. Writing blogs is an investment in your business, as a way to gain SEO value and be thought leaders in your space. The first implication you should consider is SEO value and ability to nurture leads.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 94

Marketing AI Content Marketing Enterprise Management Planning 94

SmartBug Media

SEPTEMBER 1, 2021

As a marketer, if you want your content to grab a lead’s attention on any device, you need to fine-tune it for mobile. Now, HubSpot’s mobile drag-and-drop editing feature gives you the tools to boost the mobile experience without having to rely on a dev or advanced user. Ready to start crafting content that mobile users love?

Hubspot 98

Hubspot CMS Development Mobile Marketing Webinar Metrics 98

SmartBug Media

APRIL 23, 2021

New to HubSpot’s content management system (CMS)? From publishing content to making sure your pages are well optimized, there's a lot you need to do to be successful. If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. Ongoing Updates.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

SmartBug Media

APRIL 10, 2020

HubSpot’s CMS Hub is a new member of HubSpot’s family of marketing and business development tools. Although HubSpot CMS has been around for about five years now, the CMS Hub launch marks the biggest step in features and functionality that the platform has ever taken. The HubSpot CMS Hub: A Shift in Focus.

CMS Development 105

CMS Development Industry CMS Hubspot Enterprise Management 105

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SmartBug Media

MAY 28, 2021

Web developers and marketers now have a powerful tool to quickly craft stunning websites: HubSpot Default Themes. These are the secrets to using and getting the most out of HubSpot Default Themes. These are the secrets to using and getting the most out of HubSpot Default Themes. What are Default HubSpot Themes?

Hubspot 59

Hubspot CMS Development Broadcasting Template 59

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. And 90% trust what other customers say about a company over what the company says about itself. Clearly, people care about what others have to say about businesses they’re considering.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Stevens & Tate

MARCH 29, 2021

HubSpot is one of the many CRM (customer relationship management) solutions that is available on the market; however, it is also considered one of the best. There are many reasons why you should consider implementing HubSpot, from the many features available to the customization options.

Social Media 76

Social Media Hubspot Media Marketing Management 76

Sage Marketing

MARCH 17, 2022

Whether you are just starting a business or company, planning the growth strategy for your business or want to streamline your processes and interactions with customers, a customer relationship management (CRM) solution can promote your business and help you achieve your goals. Impressive, right?

Hubspot 52

Hubspot Work Management Paid Search Agency Marketing Management 52

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. Data is key to adapting and adjusting your content marketing strategy for success. The State of Content Marketing. How do you compare?

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Vidyard

SEPTEMBER 22, 2020

New viewer engagement analytics and video reporting tools give users of HubSpot Video, which is powered by Vidyard, greater insight into customer behaviors and the true impact of their online video content. No tool does this better than video, while also driving real business results.”.

Marketing Automation Services 88

Marketing Automation Services CMS Development Hubspot Video Marketing 88

SmartBug Media

JUNE 14, 2021

If the one your organization has chosen doesn’t scale as your business grows, it might be due time to make a switch. Understanding each platform’s features and limitations and whether those are aligned to your specific business needs is critical, especially when the lift to move from one platform to another can be resource heavy.

Hubspot 98

Hubspot Marketing Automation Services Enterprise Management Paid Search Agency 98

Outgrow

MAY 9, 2022

Improve Lead Generation With the Outgrow HubSpot Integration . Interactive content is a dynamic way to drive leads and provide value to your customers and prospects. This type of content, like quizzes, surveys, chatbots, and calculators, is a powerful tool for increasing engagement as it requires user involvement.

Outgrow 52

Outgrow Lead Generation Hubspot Sales Qualified Leads 52

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Enterprise Management 87

Enterprise Management Hubspot Features Ideal Customer Profiles 87

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Know your customer. Your best content ideas will come straight from the source -- your customers.".

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . How important is personalization in content marketing?

Digital Asset Management 132

Digital Asset Management Paid Content Work Management Marketing Management 132

Hubspot

NOVEMBER 14, 2023

Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. 53% of sales reps say AI has made it easier to compete with other businesses in their industry. Publish case studies on a blog. Every forward-thinking business has them. Let's dive in.

Hubspot 64

Hubspot Lead Ranking Outreach Lead Scoring 64

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Don’t overlook video in your strategy. Is it relatable, funny, or engaging?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Optinmonster

FEBRUARY 1, 2021

Do you want to use a HubSpot popup on your site to grow your mailing list? Your email list is a valuable asset to your business. Fortunately, the right popup makes it easy to grab your website visitors’ attention and convert them into leads and customers. What is a Hubspot Popup? Step 2: Design Your HubSpot Popup.

Hubspot 75

Hubspot Display Rules Template 75

Only B2B

NOVEMBER 30, 2020

According to CMI, around 42% of the B2B marketers think content. marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. Hence the phrase ‘Content is the king’ flaunts itself in its way. Well Crafted Blogs Content Marketing Paid search marketing Email marketing.

Paid Content 127

Paid Content Paid Search Agency Content Marketing Planning 127

Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. What Is Content Marketing — and Why Do We Need It? But that’s not all.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. How it helps you HubSpot’s automatic update to email headers for one-click unsubscribe requires no action from you, simplifying compliance efforts.

Enterprise Management 94

Enterprise Management Sales Qualified Leads API Hubspot 94