Hubspot

JUNE 10, 2020

In 2020, many companies have needed to pivot to virtual conferences. Here, we've cultivated a list of seven companies hosting amazing virtual conferences. And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry. Venture Café. Penguin Strategies.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. From what I heard from vendors and marketers, the day of reckoning is upon us. Business email address Subscribe Processing.

Marketing AI 98

Marketing AI Work Management Marketing Management Vendors 98

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Mapping the customer journey is essential if you want to understand your customers’ behavior, needs, and pain points at every stage of their interaction with your business.

Enterprise Management 260

Enterprise Management B2B Marketing Tools Marketing Management 260

Salesforce Marketing Cloud

JUNE 21, 2022

At Salesforce, events help us build our customer base and accelerate business. And they help attendees skill up via product workshops and insights from your company’s experts. The basics of event marketing. Event marketing caters to the attendee. They account for more than half of our inbound leads each year.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs? Many blame it on C-19.

Top of Funnel 250

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 250

Martech

DECEMBER 22, 2022

Well, COVID-19 pretty much destroyed that business model. Supply chain disruptions persisted, shredding the “just-in-time” inventory system at Santa’s workshop. imposed sanctions on companies doing business with China, then extended those sanctions to Russia after they invaded Ukraine in February. State Dept.

Effectiveness 103

Effectiveness Landing Pages Amazon Demand 103

InsightSquared

MARCH 9, 2020

She started at a time when gender equality was not a priority for many companies and is now a trusted leader, sales strategist, speaker and author. Named one of the Most Powerful and Influential Women in California and Top 50 Sales and Marketing voices by LinkedIn, Tiffany has changed how companies engage with customers and grow business.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Plug into your community both online and off.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. May 27-28, Chicago, B2B Marketing Ignite USA 2020. May 28, Marketing Leaders Forum APAC , For B2B marketers in Asia. August 10-12, Boston, B2B Sales and Marketing Exchange.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

ClearVoice

JANUARY 29, 2024

The diversity can unearth unique insights, skill sets, and fresh ideas to ensure your content reflects a broader and more in-depth understanding of your market and audience. The workshops are excellent for encouraging problem-solving and idea exchange across departments. Adobe Max 2023 | The Creativity Conference.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Stevens & Tate

JULY 11, 2022

As the owner of a manufacturing business, it would do you a lot of good to attend just one of these conferences. Unfortunately, many business owners don’t take the time to attend any of them. As a business owner, time is precious. They also use these conferences as a way to network. Meet Experts And Influencers.

Conference 119

Conference Network Marketing Education Trends 119

Sage Marketing

OCTOBER 1, 2023

Starting a business is an exhilarating journey filled with boundless potential. They typically provide physical office space, mentorship, networking opportunities, and sometimes even seed funding. The primary goal is to help startups grow rapidly and scale their businesses.

Startups 52

Startups Network Marketing Paid Search Agency Advertising Agencies 52

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Video marketing has other benefits beyond distribution and traffic generation. So, how should you use video in your marketing? Start Using Video.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Ranking 134

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. Best of all, email marketing is affordable. But growing your email list can be slow going.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Bluetext

APRIL 8, 2024

In today’s digital age, cybersecurity has become an increasingly critical concern for businesses of all sizes. Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions.

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Marketing Insider Group

NOVEMBER 12, 2019

AR can be used for interactive product demonstrations, to help attendees learn more about each other and network, to create interactive venue maps, provide entertainment and opportunities for engagement, and more. Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach.

Trends 255

Trends Marketing AI Co-Registration Merchandising 255

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. There are differences, however.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Sage Marketing

OCTOBER 1, 2023

Starting a business is an exhilarating journey filled with boundless potential. They typically provide physical office space, mentorship, networking opportunities, and sometimes even seed funding. The primary goal is to help startups grow rapidly and scale their businesses.

Startups 52

Startups Network Marketing Paid Search Agency Advertising Agencies 52

Hubspot

APRIL 13, 2022

New Year's eve isn't the only time you can set resolutions for yourself or your business. When you're noticing a slump in performance, a lack of motivation, or an opportunity to grow in your career, try putting some business resolutions in place to get back on track. Form an SLA with the marketing team.

Enterprise Management 57

Enterprise Management Work Management Business Marketing Management 57

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations. Lather, rinse, repeat.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. As a result, businesses have had to become more innovative to figure out how to deal with never-before-seen problems on the fly. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving.

Planning 286

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 286

Outbrain

MAY 12, 2020

Performance Workshop Series, where we’re hosting a handful of the savviest Media Buying experts in the business. Not to mention, this series is completely platform-agnostic — no sales pitches by any company — we jump right into the data. Get all your questions answered and hear what other Performance Marketers are curious about.

Webinar Metrics 26

Webinar Metrics Marketing & Strategy Verticals Trends 26

Hubspot

AUGUST 14, 2018

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today. But let’s say blockchain explodes in popularity soon.

Digital Asset Management 74

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 74

EveryoneSocial

SEPTEMBER 29, 2020

Utilizing employee expertise can have a profound impact on marketing and sales. And utilizing employee expertise and employee-generated content can drive real brand awareness, business results, and internal innovation. How do you convince employees of how valuable it is to share and create content? Internal content that teaches others.

Business 98

Business Distribution Social Media Webinar Metrics 98

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. At Insider Marketing Group, we believe in the power of employee-shared content.

Generation 298

Generation Content Paid Search Agency Trust Marketing 298

Strategic-IC

FEBRUARY 20, 2024

For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz. Even more fascinating than the company’s focus – image retouching for fashion websites – is how it works at relationship-building with its online retail clients. ABM is clearly a style that’s here to stay !

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics.

Social Media 100

Social Media Communities Wiki Work Management 100

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Video Marketing: The B2B Storyteller 2.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Onalytica B2B

NOVEMBER 1, 2017

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing Training business since 2006.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Litmus

JULY 28, 2022

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Karelle Gordon – Marketing Director, Education, Fortune Media. Morgan’s keynote session will focus on diversity, equity, and inclusion (DEI) in marketing. GET TICKETS.

Peer-to-peer 79

Peer-to-peer Thought Leadership Co-Registration Creativity 79

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? From the outset, we should say “buyer persona” because B2B personas are semi-fictional representations of the people involved in the decision-making process in your target companies.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Martech

JULY 20, 2023

When discussing partnerships in marketing, co-branded products, referral partnerships or partnerships between agencies and clients come to mind. But as we move further into the digital-first marketing landscape, the types of partnerships marketers and customers need to consider go beyond traditional ones.

Advertising Agencies 63

Advertising Agencies Enterprise Management Lead Scoring Lead Ranking 63

Contently

SEPTEMBER 18, 2017

Clearly, the strategy field is thriving, and plenty of people who used to promote themselves as marketers, writers, editors, etc. At Contently, our strategy team helps prospects and clients build the blueprint for connecting content to their business goals. now want to be become strategists. Lunchtime.

Marketing Proposals 155

Marketing Proposals Content Enterprise Management Paid Search Agency 155

Heinz Marketing

OCTOBER 28, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! Marketers should create content with craft and care.

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

Valasys

APRIL 9, 2024

Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data. Content Marketing: Share valuable content like articles and videos to establish yourself as a thought leader and attract your target audience. Here are 5 ways to do it: 1.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Ranking 40

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. Your mission is crystal clear: to boost revenue, expand your market footprint, and cultivate enduring relationships with your clients. In this scenario, the significance of B2B growth marketing cannot be overstated.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52