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How Sur La Table uses AI to power customer experience

Martech

National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. It’s designed for enterprise organizations, but can also be managed by small teams within those businesses, making Discovery feasible for Sur La Table. “We

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Beyond Pixels: Unconventional Non-Digital Marketing Ideas to Elevate Your Brand

Stevens & Tate

Host Workshops or Classes: Share your expertise by hosting workshops, classes, or seminars related to your industry. This not only advertises your brand, but also adds a professional touch to your business operations. Send personalized thank you notes to customers, partners, or supporters to show genuine appreciation.

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How to develop a social marketing strategy for your business’ reopening

Sprout Social

And it’s not just operations and logistics teams that need to prepare—your business’ social team also needs to have a plan in place for reopening. As you plan your business’ reopening, keep the following considerations top of mind: Prioritize social customer care. Phase one: Prepare to reopen your business.

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3 keys for better email engagement in Gmail

Martech

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. Business email address Subscribe Processing. And that’s sad!

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6 Skills You Need To Be A Social Media Professional

Convince & Convert

I’m a big believer in social media pros taking photography classes in 2014. Those that are constantly thinking about data and metrics, tying social outcomes to company outcomes are those that will ultimately succeed as social becomes integrated into larger business functions. Statistical Analysis. Improvisation. Public Speaking.

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Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences

Convert

This is no easy feat for businesses, no matter how large or small they are. There’s a lot that goes into creating a great customer experience, one that satisfies all customers and has them coming back to your business. Better Understand Your Sales with Merchandising Analysis.

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What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

You’ll only get exactly the amount of value that you put in, be it in the form of merchandise, compensation, respect, access, exclusivity, fandom, discounts, or even sweet residual profits from affiliate codes and profit-sharing. If I were you, I’d just aim at Business Class. No Scabs Allowed! The Middle Way.