Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Personalizing your marketing strategies can widen and engage your audience more successfully. This will help you develop a marketing strategy that will be successful now and in the future.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Computer Market Research

JANUARY 8, 2020

Channel sales are a means to distribute a product on the market through a variety of different platforms and mediums. When taken as a whole, the strategy results in cost-effective and impactful campaigns. This is why a channel marketing strategy needs to have a very strong digital focus.

Advertising Channels 88

Advertising Channels Work Management Marketing & Strategy Marketing Strategy 88

PureB2B

FEBRUARY 1, 2024

Learn how you can supercharge your B2B marketing efforts channel marketing with DemandScience to drive growth for your B2B business.

Advertising Channels 73

Advertising Channels B2B Marketing Marketing & Strategy Marketing Strategy 73

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Small businesses don’t need a huge budget to drive growth. Quick Takeaways.

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

Sharpspring

OCTOBER 22, 2020

The concept of omni-channel experience is a fluid method of branding that ensures every customer gets a seamless experience no matter how they choose to interact with your business. In this blog, you’ll learn the basics behind omni-channel marketing and how to incorporate a solid omni-channel strategy into your business.

Advertising Channels 55

Advertising Channels Ad Building Marketing & Strategy Cross-Selling 55

Computer Market Research

JANUARY 8, 2020

Channel marketing is a means to distribute a product on the market through a variety of different platforms and mediums. When taken as a whole, the strategy results in cost-effective and impactful campaigns. This is why a channel marketing strategy needs to have a very strong digital focus.

Advertising Channels 78

Advertising Channels Work Management Marketing & Strategy Marketing Strategy 78

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them.

Social Media 359

Social Media Advertising Channels Media Business 359

PureB2B

FEBRUARY 1, 2024

Learn how you can supercharge your B2B marketing efforts channel marketing with DemandScience to drive growth for your B2B business.

Advertising Channels 62

Advertising Channels B2B Marketing Marketing & Strategy Marketing Strategy 62

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. As a result, the country is becoming a breeding ground for innovative marketing strategies revolving around the format, such as podcasting advertising and influencer marketing.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Computer Market Research

AUGUST 28, 2019

The channel landscape has undergone tremendous changes. Changes from “Second Platform” to “Third Platform” stage of IT is leaving businesses who rely on traditional IT infrastructure behind. Businesses who have invested in the Second Platform will continue to see growth from 2018 to 2012.

Advertising Channels 60

Advertising Channels Enterprise Management Budget Programs Marketing Management 60

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently. How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches.

Allocation 109

Allocation Marketing & Strategy Business Forecasting 109

Webbiquity

DECEMBER 17, 2021

An effective marketing strategy and sales business plan are essential to drive growth. Here are six ways revenue marketing can positively impact your business. The marketing strategy you create must be based on the problem you’re trying to solve. Many businesses have different sales at different times of the year.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Surprisingly, statistics also show that the emotional factor is just as relevant to business decision-makers’ purchases. And with more people online than ever before, a multi-channel content strategy is a must to capture the lion’s share of your target market.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Each of our business lines needs different things.”

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Digilant

DECEMBER 13, 2022

For years, marketers have relied on legacy channels like static display ads and paid search to make up the foundation of their digital advertising initiatives. While those legacy channels still exist and can be extremely effective, they’re hardly the only opportunities for brands to connect with audiences.

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

Digilant

DECEMBER 13, 2022

For years, marketers have relied on legacy channels like static display ads and paid search to make up the foundation of their digital advertising initiatives. While those legacy channels still exist and can be extremely effective, they’re hardly the only opportunities for brands to connect with audiences.

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Five little-used digital marketing techniques for your business. Creating content is an essential part of any marketing strategy. Guest post by Mitt Ray. Provide gift cards.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Webbiquity

MARCH 10, 2021

Yet, customer engagement is an ambiguous topic – there are different definitions, different strategies to enhance it, and different metrics for measuring success at improving customer engagement. Valuable customer engagement brings more profit and growth for a business. What is customer engagement? Repeat purchase rate (RPR).

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. Email marketing costs 82% of businesses between 0% and 20% of company budgets.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. Have other businesses expanded or stepped in to fill the void?

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Martech

OCTOBER 23, 2023

Social data goes beyond mere numbers but produces actual, tangible business results. Here are three examples of businesses that extracted critical data and insights from social media and successfully put them into action, driving real results. We don’t train every rep to handle social media work.

Social Media 120

Social Media Work Management Marketing Management Media 120

Hubspot

JUNE 8, 2017

One of those things is channel strategy. That’s why I recently sat down with my colleague, Adrianne Ober , a Channel Consultant here at HubSpot. What Is Channel Strategy? That’s where channel consultants like Ober come in. “My What Can Marketers Learn From a Channel Consultant?

Work Management 97

Work Management Marketing Management Advertising Channels Advertising Agencies 97