Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 110

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. Why should businesses consider using TikTok? But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. 8 ways to use TikTok for business.

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

seo.co

MARCH 12, 2021

For most business owners and marketers, traditional strategies and textbook campaigns are first up. The term “guerrilla marketing” was coined by business writer and entrepreneur Jay Conrad Levinson in the early 1980s. If you execute well, your guerrilla marketing strategy could go viral. Try Unique Business Cards.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Within 24 hours, the posts racked up 2.9

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. Had hedge funds caught onto the buzz surrounding GME stock sooner, their financial consequences might not have been so severe.

Work Management 75

Work Management Marketing Management Social Media Service 75

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. Social media is a powerful tool to build buzz around your event and drive attendance. Guest post by Rosemary McKee. 77% of all Americans have at least one social media profile.

Social Media 200

Social Media Promotion Creativity Media 200

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. What is the appeal of social media marketing for businesses around the world? Brilliant Social Media Campaign Examples to Learn From. WhatsYourName – Starbucks.

Social Media 52

Social Media Examples Campaigns Media 52

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. What is TikTok SEO?

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Sprout Social

OCTOBER 25, 2022

A high level of brand awareness is the competitive edge that keeps a business top of mind for consumers. For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. For example, check out how Hinge has their Twitter profile set up.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Marketing Insider Group

DECEMBER 17, 2019

Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. The fact is that many B2B marketers have got themselves into a rut and fallen into the trap of thinking that marketing messages targeted at businesses need to follow a formulaic template. B2B marketing has a bad reputation.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

seo.co

MARCH 12, 2021

For most business owners and marketers, traditional strategies and textbook campaigns are first up. The term “guerilla marketing” was coined by business writer and entrepreneur Jay Conrad Levinson in the early 1980s. If you execute well, your guerilla marketing strategy could go viral. Try Unique Business Cards.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage. Stay on top of industry trends Things are always changing in business.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. There is a massive amount of social media data available today, and businesses are eager to tap into it. But if you aren’t factoring in meaningful social media data, you will miss crucial insights. Take Airbnb.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79

Sprout Social

MAY 4, 2022

Showing off how you use a product (for example, achieving a certain look with a beauty product). What are some examples of popular TikTok hashtag challenges? Community challenges are totally organic, usually stemming from a viral trend or question that’s been buzzing on TikTok. Using a filter. Build brand awareness.

Brand Identity 111

Brand Identity Branding Tagging Viral Marketing 111

Martech

JUNE 21, 2023

Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. Many businesses leverage employee advocacy platforms for this purpose, which can help streamline and monitor the process. Shopify Shopify is a standout example when it comes to stellar employee advocacy.

Marketing & Strategy 132

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 132

Navigate the Channel

SEPTEMBER 28, 2021

Have you wanted to gain more buzz for your architecture firm, but weren’t sure exactly how to go about doing it? To help you get started, we’ve created a brief guide with plenty of ideas on how to use video to impress customers and gain more exposure for your business. Using 3D Animations.

Promotion 65

Promotion Video Marketing Tools Ideal Customer Profiles 65

Anything Goes Marketing

JANUARY 25, 2007

For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke. Just because you are targeting a business, does it need to be all about newsletters and white papers? It's Time to get Interactive. Translator. That is brilliant!

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Brandpoint

SEPTEMBER 16, 2019

There are two major reasons why social advocacy is important to businesses: it builds brand credibility and generates buzz. For example, if well-known sites are sharing your content, this helps build your brand credibility. On the other hand, it can also happen internally, through a company executive or leader, for example.

Buzz 98

Buzz Word of Mouth Thought Leadership Trust Marketing 98

Adobe Experience Cloud Blog

AUGUST 24, 2012

The brand specific memes that you create may connect better with your immediate audience, but the more generalized topics have a better chance of going viral and breaking through your initial reach. Increased viral potential of your content and offers. With the increased reach and virality comes new Likes.

Buzz 48

Buzz Lead Generation Generation Viral Marketing 48

Sprout Social

JANUARY 12, 2022

At a glance, these might seem like little more than pleasantries for your business. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. How to build a word of mouth marketing strategy: 8 tactics and examples. Shout-outs. The reality?

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Outgrow

NOVEMBER 30, 2022

Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . We’ll also look at examples of video marketing campaigns for inspiration. What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Content Standard

SEPTEMBER 10, 2021

For this reason, it’s also wise to have a process in place to accommodate timely content you can’t plan for—for example, newsjacking content, which ties directly into major current or newsworthy events. Of course, you may need to create time-sensitive content on short notice.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Your audience will thank you – especially when they are busy preparing for the holidays and want quick answers to pressing questions. Get ready for increased social volume – including over-performing viral posts or website downtime. Generate buzz by testing new promotions like limited-edition or brand collaboration merchandise.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Sharpspring

SEPTEMBER 24, 2020

Shama Hyder on “engineering virality”. But it’s kind of using something like that to create almost an inordinate amount of marketing or buzz around it in our work. In a lot of worlds that’s called “virality,” right? How do you engineer virality? So, we don’t make websites anymore.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Ad Agencies Viral Marketing 95

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest. Go viral with the refer-a-friend social sharing giveaway action. Instagram is a perfect example of this.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. Prospective buyers don’t always understand the landscape, prospects under (or over) estimate AI’s capabilities, and worries that AI could drive humans out of their role puts business leaders off AI. For example, BDR.ai

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Hubspot

SEPTEMBER 5, 2019

Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. Scroll down for a successful word of mouth marketing example. Are they all business all the time, and want you to be straight to the point? Need inspiration?

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

Hubspot

MAY 14, 2019

Buzz Marketing. Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Digital Marketing. Email Marketing. Global Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Outbrain

FEBRUARY 6, 2022

Ideally, this creates a buzz around the brand even before the event. The Winona campaign is a perfect example of creativity, star power, and empathetic appeal to Squarespace’s large target audience. Winona represents rural America, whose businesses don’t tend to stand out on mainstream digital media.

Paid Search Agency 29

Paid Search Agency Planning Ads Advertising Agencies 29

Buffer

DECEMBER 14, 2022

With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. For example, blogging is a big part of ranking in Google Search. Do you take care of plants really well?)

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Single Grain

JUNE 24, 2019

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses. Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Navigate the Channel

MAY 24, 2023

If you’re not sure how to create those in a way that connects to your business plan, contact us. Most B2B businesses use beta testers or customers to use their products in the early development stages prior to launch. Have your company or business backgrounder ready and we mean out-the-door prepared. We can help.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Example : One of the widely known theme-based campaigns is Moz’s #WhiteboardFriday series. Example : Apple has created the #ShotoniPhone hashtag on Instagram to allow users to share their photos and videos clicked using an iPhone.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

JUNE 11, 2018

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. Keep reading for more meme examples, as well as tips for how to memejack your own. They're Already Viral. Kermit: But That's None of My Business.

Social Networks 74

Social Networks Viral Marketing Buzz Classified Ads 74

SnapApp

MAY 11, 2012

gpraysman ), Buzz Marketer at? Without a doubt, photos and videos have greater virality and interaction than links, text updates, and even question polls in most cases (at least for us). Everything is moving to the visual and photos/videos simply capture more attention on an already busy newsfeed. Brainshark , Inc.,

Facebook 48

Facebook Thought Leadership Business Viral Marketing 48