Writing on the Web

SEPTEMBER 22, 2010

Positive , relief from a problem, benefits, imagine a better future. Each of these steps appeals to a different part of the brain, evoking either negative or positive feelings, or to the imagination or the rational brain centers. Post on Google Buzz. You must engage the brains of your readers… as well as their hearts.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter. A recent Cone Inc.’s Tweet This!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. Post on Google Buzz. Blog Content: Are you personal… or all business? Well, shorter, for sure. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JANUARY 26, 2011

In terms of US-Mexico trade, in 2009 Mexico had a positive trade surplus of $55 billion dollars against a negative deficit of $55 billion for the United States, showing that the NAFTA agreement has now began to work more for Mexico than the United States. Post on Google Buzz. The Truth About Blogs & Your Business.

Digg 100

Digg Wikipedia Buzz Blogger 100

Webbiquity

JANUARY 21, 2011

Most people hate the idea of “selling&# themselves, whether a job seeker vying for a new corporate role or an independent consultant looking to develop business for his or her services. Unfortunately, to be kept profitably busy, some selling is necessary. Repeat business and referrals were the rule of the day.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

JULY 28, 2010

Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences? Do you capture positive email comments from clients, get permission to use them? Post on Google Buzz. Share this on Bebo. Tweet This!

Ning 100

Ning Trigger Marketing Digg Buzz 100

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Here are six key differences between business blogs and websites. Here are six key differences between business blogs and websites.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

AUGUST 10, 2010

So to stimulate a desire for change, you must switch your writing to positive stories. When your blog writing includes positive stories, for example, how a client’s life changed when they started using your product, readers start seeing themselves in the picture. First, to demonstrate use of negative and positive stories.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Webbiquity

JUNE 15, 2010

Automation certainly has its place in marketing; for example, using marketing automation software which can send specific email content to different groups based on their pipeline position or past behavior. Social media marketing relationships are different, to be sure, as they are fundamentally about business. Post on Google Buzz.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

AUGUST 9, 2010

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. being made about your company, brand, product or service generally positive, negative or neutral?

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Writing on the Web

JULY 7, 2010

I get asked about this by some of my consulting clients who are starting a new business or product launch. He doesn’t feel comfortable using testimonials or positive comments acquired when he was a part of a team effort. Post on Google Buzz. I don’t blame him. Blog this on Blogger. Add this link to Box.net.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Buzz Marketing for Technology

JUNE 27, 2008

E-Business. Business Continuity. Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. The KM exercise must be rooted in pressing business issues (and there should be plenty of those to go around, given the business climate).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

OCTOBER 6, 2010

Ok so that is a look at membership and traffic but the part that I think really closes the door on any up and comer is their Business Model. Facebook is currently running 3 business models – any one of which you or I would die for and they happen to have them all under one roof. Email this to a friend? Email this to a friend?

Facebook 100

Facebook Social Networks BtoB Digg 100

Webbiquity

FEBRUARY 2, 2011

Brittany Brouse defines the characteristics and key purposes of five types of white papers, including the business benefits white paper, the technology benefits white paper, and the product comparison white paper. A list of the best sites to submit articles to by Internet Marketing for Business Owners. Post on Google Buzz.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

FEBRUARY 1, 2010

8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing by Jeffbullas’s Blog. Why Many Businesses Still Fear Social Media by The Marketing Mélange. Facebook for Business SuperGuide by Interactive Insights Group. When Social Media & PR Matters More Than SEO by Small Business Search Marketing.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Online Marketing Institute

NOVEMBER 2, 2009

Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

DECEMBER 15, 2009

Listening tools will also get much stronger – Another tool opportunity is for listening tools to do better sentiment analysis and routing of the real opportunities both positive and negative directly to the sources in the organization. I was talking to a small business owner last night. Share this on del.icio.us. Share this on Reddit.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JULY 20, 2008

12, 2006) — Working with support from the National Science Foundations Small Business Innovation Research (SBIR) program, Imaginestics, a company located in West Lafayette, Ind., Tell us what you think of the new ScienceDaily -- we welcome both positive and negative comments. > read more. has created 3D-Seek: a new kind. >

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. If your company is actively monitoring social media, and responds to online complaints promptly and positively, such exchanges can actually have a beneficial impact on your brand.

Social Media 20

Social Media Paid Content ROI Media 20

Convince & Convert

SEPTEMBER 21, 2010

You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. Those type of comments are why I do it.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! You’re likely running educational webinars or speaking at industry conferences.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JULY 12, 2010

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Twitter is probably the closest thing to a universal social media tool for business, while Facebook is huge in b2c, and LinkedIn is indispensable on the b2b side. Post on Google Buzz.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Webbiquity

NOVEMBER 22, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth.

Allocation 100

Allocation Terms and Conditions Digg Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. 50 Ideas on Using Twitter for Business by Social for Business. 20 Totally Free Buzz Pocket Mining Tools by aimClear. For those marketers, reading this announcement is a starting point.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. He also lists several tools to help track and monitor your brand reputation online.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JULY 14, 2010

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Raiding Your Competitor’s Backlinks by Internet Marketing for Business Owners. Post on Google Buzz.

Link Building 100

Link Building SEO Ad Building Tools 100

Webbiquity

OCTOBER 27, 2010

As the report notes, “these social pioneers now ponder whether this new social activity will pay off in business results, and when. It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

FEBRUARY 21, 2011

Email Marketing Benchmarks for Small Business by MailChimp. In a recent study from Lyris , 34% of respondents “rated social media as the online marketing channel with the greatest positive effect when integrated with email, selected by 34%, compared with 29% who said web analytics and just 3% who said mobile marketing.&#

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Online Marketing Institute

JANUARY 4, 2011

That content should not have anything to do with your business or a client, rather you’re providing something you genuinely believe that writer would use. This positions you far better in the future than if you are relying purely on real-time services where you do not control the signal to noise ratio to direct attention.

Tactics 40

Tactics PR Planning Buzz 40

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

MAY 26, 2010

Here is Bloom Group’s position on this [link]. A topic micro site – if positioned as a firm’s current and future expertise on an issue, and if continually refreshed with good, new, multimedia content (including content from viewers) – can be a tool to keep prospects and customers returning to a piece of your website. Tweet This!

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Buzz Marketing for Technology

MAY 19, 2010

Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. Great customer service enabled by social media is a no brainier and it is the single best place to build your business case for social media! Tweet This! Share this on Facebook.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Webbiquity

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40