Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks.

ROI 101

ROI Top of Funnel Work Management Advertising Agencies 101

Stevens & Tate

SEPTEMBER 26, 2023

In fact, studies show that robust email marketing strategies have an ROI of about 4400%. The following tips can help improve your email marketing results and grow your business. However, you can simplify the task by determining your business’s best subscriber acquisition method.

ROI 100

ROI Email Marketing Marketing & Strategy Marketing Strategy 100

KoMarketing Associates

SEPTEMBER 11, 2018

B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. While SEO isn’t alone in feeling the pain of proving ROI, it does face some unique challenges. OK, but here’s a question: What is the ROI of nothing?

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

Biznology

AUGUST 10, 2015

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” The same hold true for business videos.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Adobe Experience Cloud Blog

OCTOBER 11, 2018

But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? We dug into the data to analyze the characteristics of high ROI marketing teams.

Multi-Touch Attribution 134

Multi-Touch Attribution ROI Planning B2B Thought Leadership 134

Zoominfo

APRIL 8, 2018

In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. Check out these numbers: 33 Business Blogging Statistics. Just over half (51%) of business owners report that content management is “very important” or “absolutely critical” to creating a cohesive buyer journey ( source ).

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. And those who documented their strategy are 5x more likely to report high marketing ROI. That’s why a workshop can revamp your business’s marketing efforts in an almost magical way.

Lead Ranking 233

Lead Ranking Planning B2B Thought Leadership Lead Scoring 233

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Sales and marketing misalignment may cause your business to miss out on a lot of opportunities. You are less likely to be aware of the points on the buying journey where your leads drop off.

Work Management 75

Work Management Effectiveness Marketing Management Sales Qualified Leads 75

Sharpspring

JULY 15, 2021

Recently, wine retailer Convive Wines expanded their target market, rolled out online ordering and delivery, and improved their ROI — all during a pandemic! Using Retargeting Ads for Your Business. Effective Retargeting Taps Into the Buyers’ Journey. How did they do it? How Retargeting Ads Work.

Paid Search Agency 114

Paid Search Agency Top of Funnel Ads Funnel Advertising 114

Contently

APRIL 25, 2023

Keep Your Audience’s Awareness Level and Buyer Journey Stage in Mind When defining your target audience, don’t forget to consider their level of awareness and where they are in the buyer journey stage.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. It’s essential for doing business in today’s digital environment. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business.

Course 313

Course Content Marketing Planning Best Practices 313

Valasys

MAY 13, 2024

The business landscape of today is fiercely competitive. A good strategy that has proven to work for these businesses is the usage of sales automation apps. This article will talk about the seven essential sales automation apps for B2B businesses that can be integrated with business operations.

B2B Sales 40

B2B Sales Top of Funnel Automation Enterprise Management 40

The ROI Guy

SEPTEMBER 21, 2016

Across the buyer’s journey you need less of the right personalized value-focused content, to motivate buyers from “do nothing” to “yes”. Here’s what we recommend for each phase: Ideas - During the initial phase of the buyers journey, buyers are looking for Ideas for improvement.

Buyer's Journey 40

Buyer's Journey Peer-to-peer Features Advertising Benchmark 40

Atomic Reach

APRIL 30, 2019

What is Content Marketing ROI? Therefore, it is essential to plan to show them the Return on Investment or ROI of content marketing. As a result, your goal is to show them why they should care, and the best way to do this is through calculating content marketing ROI. The Components of Content Marketing that Play Into ROI.

ROI 108

ROI Content Marketing Planning Paid Search Agency 108

The Lead Agency

FEBRUARY 7, 2018

Knowing how important it is to stay fresh in your customer’s mind, you could theoretically place billboards advertising your business at every location from their office to where they live. Higher ROI. Perfect Audience : Perfect Audience is a strong option for small businesses because of its simplicity.

Buyer's Journey 59

Buyer's Journey Advertising Agencies B2B Marketing Paid Search Agency 59

Marketing Insider Group

AUGUST 30, 2019

It’s a common scenario in the business world. And it resulted in one of the highest ROI-producing programs my last company ever saw. I knew I would also need to present a strong business case, and communicate strong ROI measurement. Build the business case. Show the ROI. The Content Formula.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Inbox Insight

FEBRUARY 19, 2024

This suggests marketers are increasingly aware of the importance of generating quality leads to achieve sustainable business growth. Closing new businesses with a high compatibility with your internal capabilities will ultimately help you to grow a loyal customer base with greater profitability opportunities.

Lead Ranking 108

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 108

Walker Sands

AUGUST 12, 2022

For additional considerations on how audience marketing insights can be applied to your 2023 B2B marketing strategy, see, “ Applying B2B Buyer Journey Insights to Drive Higher Marketing ROI.” Align your strategy to business goals. Optimize your lead funnel.

Top of Funnel 59

Top of Funnel ROI Marketing & Strategy B2B Marketing 59

Walker Sands

OCTOBER 6, 2020

Not only do we need to meet the hyper-personalization requirements of our audiences, but also the expectations of the internal stakeholders counting on our programs to grow the bottom line of the business. Ready to build an impactful integrated marketing strategy?

Multi-Touch Attribution 52

Multi-Touch Attribution ROI B2B Marketing Multi-Channel 52

Walker Sands

DECEMBER 23, 2021

And now, with the pandemic impacting the way many organizations think about spend and ROI, there is more pressure than ever to directly connect investments to business return. Business and Marketing Goal Alignment . The foundation of a successful budget is having marketing and business goals that work in tandem with each other.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Multi-Touch Attribution 59

Contently

DECEMBER 15, 2022

That extra budget increases the expectation that marketers prove content delivers business results. Content marketers must step up their marketing data analytics approach to show how content delivers business results. That can increase the ROI from content marketing. Some organizations may want insights across the buyer journey.

Analytics 184

Analytics De-duplication Planning Peer-to-peer 184

Madison Logic

OCTOBER 20, 2021

With Bizible’s every-touch, account-based attribution, PGis’ marketing team finally had visibility into the entire customer journey, including Madison Logic’s impact. Bizible proved that, rather than wasting money on programs that weren’t producing, PGi was actually realizing an ROI greater than 350%. We were floundering.

Account Based Marketing 52

Account Based Marketing ABM Spending ROI 52

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. Another challenge lies in understanding complex buyer journeys within healthcare organizations.

Cost per Lead 88

Cost per Lead Lead Generation CPL Generation 88

Walker Sands

NOVEMBER 20, 2020

Generating positive ROI from marketing is an overarching goal all marketers strive for. To help set marketers up for success, I led a session at the ITA’s “Level Up” Mini Summit to discuss how to build a solid multi-channel marketing strategy, from integration to attribution, to achieve optimal ROI. Set Your Goals. Align Your Budget.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

SnapApp

OCTOBER 17, 2019

But research from Gartner shows that buyer journeys are becoming more complex, and are no longer compatible with this model of early sales outreach. The following three steps will help you get from sending all of your leads to sales to a high quality lead operation that improves your marketing ROI.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

The Mx Group

DECEMBER 11, 2017

Given how complicated it can be to prove the ROI of a content marketing program, it’s no wonder marketers worry that management won’t see the value. Content mapping is how you meet your buyers where they are in the buying process. Think of your personas and your buyers’ journey as your primary content mapping tools.

Top of Funnel 59

Top of Funnel ROI Buyer's Journey Allocation 59

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Only B2B

NOVEMBER 27, 2019

Demand generation is important for every business. When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. 75% of small business owners see internet marketing as an or tool to attract new customer. What does your target audience want to read?

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

ClickDimensions

MARCH 14, 2023

As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

The ROI Guy

JANUARY 21, 2015

S erve up content in an entertaining fashion to emotionally connect with buyers and stimulate the decision making process - Telling a story about your value and painting a clear picture to contrast “business as usual” versus your improvement plan. Maybe you just missed your prospect on another channel. Tag, you''re it!

Top of Funnel 40

Top of Funnel Buyer's Journey Peer-to-peer B2B Sales 40

SalesIntel

NOVEMBER 17, 2022

Strong ROI : When done effectively, email marketing can generate a strong return on investment (ROI) by driving sales and revenue for your edtech business. Strong ROI : When done effectively, video marketing can generate a strong return on investment (ROI) by driving sales and revenue for your edtech business.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

ANNUITAS

NOVEMBER 5, 2020

To understand why it’s happening to you, you need to take into consideration the full buyer journey, starting with how to define a lead and evaluating how your lead management framework maintains sustainable lead sourcing, nurturing and conversion. . Your Content is Reaching the Wrong Audience.

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Aberdeen

MAY 15, 2020

B2B sales and marketing leaders are consistently working towards the same goal: Developing tailored messaging to engage their clients within the buyers journey, and drive them to purchase. Unfortunately, over 50% of the research phase within the buyer’s journey is conducted in stealth. The ROI of aligning the two.

First-Mover Advantage 98

First-Mover Advantage Webinar Metrics Buyer Intent Buyer's Journey 98

Valasys

MAY 3, 2019

Clearly, organizations need to focus more on buying intent and engagement of their buyer persona rather than being concerned about the size of their ideal buyer persona. 2) Tracking the journey of a buyer persona: Not all who research a website are potential buyers. Common Uses of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

ANNUITAS

DECEMBER 14, 2022

Do you recall t he most business savvy reindeer of all? He had a vision of a go-to-market strategy that would transform marketing forever; one where sales and marketing were converged, every piece of marketing was mapped and tailored to a detailed customer journey, and the entire strategy was built to engage, nurture, and convert.

Marketing Analytics Tools 130

Marketing Analytics Tools Planning Peer-to-peer Ideal Customer Profiles 130

Oktopost

SEPTEMBER 21, 2023

If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. pushing more leads down the funnel).

Sales Management 137

Sales Management Examples Top of Funnel B2B Thought Leadership 137