New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation
Tony Zambito
MARCH 6, 2017
The digitization of the global business economy has been taking place at an unprecedented rate. Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500. Illustration entitled Insight by Yu Luck. Consider this.
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