Cliff Allen on Marketing

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Marketing Trends for 2010 - And What to Do About Them

Cliff Allen on Marketing

Let's take a look at the major marketing trends for 2010 that will affect both business-to-business (B2B) and consumer (B2C) companies so we can update our marketing strategies for 2010. Changes in how customers make purchase decisions. New technologies for communicating with customers. Spotting marketing trends. When something becomes a "hot trend" it does so for two reasons.

Turning Marketing Strategy into Marketing Program Plans

Cliff Allen on Marketing

As we move through this process of creating a strategic marketing plan , two business realities should become clear: Everyone within the company who comes in contact with customers is part of the marketing function, even if they don't report up to the company's chief marketing officer. How to use a marketing strategy mind map. Completing the strategic marketing plan.

How to learn about social media marketing

Cliff Allen on Marketing

Here is what the seminar organizers say: Gravity Summit is designed to educate and inform the business community on how to use social media to foster customer engagement, provide internal productivity tools, and further online branding for small business owners and entrepreneurs. Individuals are now concerned about their "personal brand." Tony Adam, SEO Manager, Yahoo.

How to learn about social media marketing

Cliff Allen on Marketing

Here is what the seminar organizers say: Gravity Summit is designed to educate and inform the business community on how to use social media to foster customer engagement, provide internal productivity tools, and further online branding for small business owners and entrepreneurs. Individuals are now concerned about their "personal brand." Tony Adam, SEO Manager, Yahoo.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. or very strong indirect) correlation with tangible business outcomes their. content.

Why Marketers Must be Better

Cliff Allen on Marketing

This means that marketing activities need to perform much better than tangible assets just to generate the same net cash to the business. Strategic Marketing for Growing Companies Why Marketers Must be Better By Cliff Allen on April 10, 2007 4:08 PM | No Comments | No TrackBacks A lot has been written about increasing the ROI of various marketing activities. My objective here is two-fold.

Are You an Analytics Leader?

Cliff Allen on Marketing

Mila D'Antonio at Think Customers: The 1to1 Blog reports that Garther, the consulting and analyst firm, says that many of the largest companies will miss opportunities because of under funding their analytical processes: Gartner reports that through 2012 more than 35 percent of the top 5,000 global companies will fail to make insightful decisions about significant changes in their business markets due to under investment in the information infrastructure and business user tools. No matter how much you use marketing analytics, you could probably be doing more.

Are You an Analytics Leader?

Cliff Allen on Marketing

Mila D'Antonio at Think Customers: The 1to1 Blog reports that Garther, the consulting and analyst firm, says that many of the largest companies will miss opportunities because of under funding their analytical processes: Gartner reports that through 2012 more than 35 percent of the top 5,000 global companies will fail to make insightful decisions about significant changes in their business markets due to under investment in the information infrastructure and business user tools. No matter how much you use marketing analytics, you could probably be doing more.

9 Marketing Trends for 2009

Cliff Allen on Marketing

The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #3: Increased use of e-mail to reach out to prospects and customers more frequently at a very low cost.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. or very strong indirect) correlation with tangible business outcomes their. content.

9 Marketing Trends for 2009

Cliff Allen on Marketing

The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #3: Increased use of e-mail to reach out to prospects and customers more frequently at a very low cost.

Marketing 2.0 Strategy

Cliff Allen on Marketing

Second, marketers need to adopt the relationship techniques used by business development people who learn about -- and experience -- the problems of those who they want to help (i.e., Today, businesses are using "2.0" Marketers are always looking for the next hot technique to get in front of prospective customers, which is why there is a continual shift of ad budgets to all things digital. Unfortunately, many marketers are a still a bit behind in fully understanding how to take advantage of today's digital environment to maximize revenues. sell to).

Marketing 2.0 Strategy

Cliff Allen on Marketing

Second, marketers need to adopt the relationship techniques used by business development people who learn about -- and experience -- the problems of those who they want to help (i.e., Today, businesses are using "2.0" Marketers are always looking for the next hot technique to get in front of prospective customers, which is why there is a continual shift of ad budgets to all things digital. Unfortunately, many marketers are a still a bit behind in fully understanding how to take advantage of today's digital environment to maximize revenues. sell to).

From Click to Lead to Sale

Cliff Allen on Marketing

3) The importance of sales lead cultivation.all with a special emphasis on the business software industry. We all know that marketing is a process -- a never ending process of generating awareness, interest, leads and, of course, sales. Periodically we need to step back and review our online marketing strategy to make sure that our day-to-day tactics are the best uses of our resources. Michael Ortner at Capterra has written a short, but very valuable free e-book for online marketers about the best ways to generate traffic, leads, and customers.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. or very strong indirect) correlation with tangible business outcomes their. content.

From Click to Lead to Sale

Cliff Allen on Marketing

3) The importance of sales lead cultivation.all with a special emphasis on the business software industry. We all know that marketing is a process -- a never ending process of generating awareness, interest, leads and, of course, sales. Periodically we need to step back and review our online marketing strategy to make sure that our day-to-day tactics are the best uses of our resources. Michael Ortner at Capterra has written a short, but very valuable free e-book for online marketers about the best ways to generate traffic, leads, and customers.

Speaking on Marketing at Startup LA

Cliff Allen on Marketing

Or, they think that the business-to-business marketing done by large companies like IBM or Johnson Controls will work for entrepreneurial B-to-B companies. The conference is designed to help high-tech entrepreneurs with issues from business planning and raising startup capital, to marketing and operations. An overview of the conference is on the SureToMeet local events calendar in both the Business and the Technology categories. Many people think that marketing is marketing -- that there is one approach to marketing for whichever industry or sector you sell into.

Speaking on Marketing at Startup LA

Cliff Allen on Marketing

Or, they think that the business-to-business marketing done by large companies like IBM or Johnson Controls will work for entrepreneurial B-to-B companies. The conference is designed to help high-tech entrepreneurs with issues from business planning and raising startup capital, to marketing and operations. An overview of the conference is on the SureToMeet local events calendar in both the Business and the Technology categories Many people think that marketing is marketing -- that there is one approach to marketing for whichever industry or sector you sell into.

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners.

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Here are a few areas to look at in order to optimize your small business’ potential for growth in 2016.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? One may have thought this question was answered years ago by Milan Kundera who famously said , “Business has only two functions – marketing and innovation.”.

The Real Roadblock to Social Business Success

Webbiquity

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. But it’s jarring to still come across such reports today. marketing and HR).

The Social Business Shift [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this What’s a social business all about? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly. The social business shift is leading to a social business economy. What’s your definition of a “social business”?

Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. Most of my career has been spent in businesses that actually made stuff in big old plants, so this is familiar territory. Business is hard. By Mark Schaefer. Of course not.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Is deleting it the way to go? But still. Yikes!

The Secret to Getting Exactly What You Want (In Business)

grow - Practical Marketing Solutions

Getting exactly what you want in life or in business seems next to impossible these days. Patience (In Business). As much as I want to celebrate that, I’m busy picking it apart so we can do the same or better this year. Getting what you want in life or business comes down to the same principles. Data (In Business). Tenacity (In Business). By Brooke B.

Business volunteering – people or profits?

The B2B Research Blog

Our goal with this project was to help charities attract more volunteers from the business community, and to help businesses implement a more successful volunteering strategy. To do so we surveyed 200 decision makers in London businesses to understand their attitudes, motivations, practices and challenges when it came to volunteering. The result is the People or Profits Report.

The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. For local businesses, it's equally as important to have essential and updated information readily available for potential clients.

10 Ways to Generate More Leads from Your Business Blog

The Point

The post 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point. B2B Marketing blog marketing Blogs Content marketing Demand Generation Email Newsletters lead generation SEO Social Media Uncategorized blog content blog design blog lead generation business blogging tips social media agency social media consultants social media design social media ROI

The business case for unbranded content

grow - Practical Marketing Solutions

Let’s take a deeper look at the business case for unbranded content through three interesting case studies. The post The business case for unbranded content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let's take a deeper look at the business case for unbranded content through three interesting case studies. The answer? A lot.

Case 109

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. This infographic outlines some of the tactics and observations that help small businesses advertise. Postal Service.

Case study: Small business content marketing success

grow - Practical Marketing Solutions

After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. When we started the business, we thought traditional marketing methods would bring in customers. We put out flyers, hung up posters, ran some newspaper ads, and gave out business cards.

8 Timeless Business Lessons From Bill Belichick

Hubspot

As a student of business strategy, I find Belichick to be a fascinating character. 8 Timeless Business Lessons From Bill Belichick. From the book and the interview, it struck me that Belichick uses a sophisticated information technology platform to help unearth counter-intuitive insights about his business to create competitive differentiation. Tweet this]. Tweet this].

Socialize your videos for business development

Biznology

H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Video Content for Business Development is Just a Video. If it’s a video for business development, its only goal should be to get the viewer to seek more information. That makes sense — it’s just another thing we do with a smartphone.

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). BUSINESS. Or how you’re protecting your business from being locked out of your own accounts. BUSINESS.

Rules 102

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. We won’t call it “SEO”, but rather a component of content marketing that business owners can get a handle on, without too many technical details. Ah, yes, nirvana. The good news?

Social media and the forgotten business opportunity

grow - Practical Marketing Solutions

And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. You’d lose a lot of business right? What makes people think this is any way to build a relationship that leads to business benefits? You''d lose a lot of business right? ” Today, it is nearly ALL about your stupid company.

Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. I had the opportunity to lead a Thought Leaders panel from the best business value solution providers, including our own, Mark Schlueter, who shared his great experience from decades of enterprise selling and team leadership at HPE, and business value tool development Microsoft, Intel, Dell and many other B2B firms. Even though Windows 10 offered great business value, enterprises were in no rush to upgrade.

5 tips to help you make business decisions that get results

Biznology

Small business owners tend to do it all and wear all of the business hats when running their business. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence. Push your anxiety aside and take a look at these 5 secrets to making the best business decisions.