| | | Cliff Allen on Marketing | |  Business | 17 articles |
| Page 1 of 1 | Previous | Next | CLIFF ALLEN ON MARKETING JANUARY 3, 2010  Marketing Trends for 2010 - And What to Do About Them Let's take a look at the major marketing trends for 2010 that will affect both business-to-business (B2B) and consumer (B2C) companies so we can update our marketing strategies for 2010. Changes in how customers make purchase decisions. New technologies for communicating with customers. Spotting marketing trends. When something becomes a "hot trend" it does so for two reasons. | CLIFF ALLEN ON MARKETING JULY 17, 2009  Turning Marketing Strategy into Marketing Program Plans As we move through this process of creating a strategic marketing plan , two business realities should become clear: Everyone within the company who comes in contact with customers is part of the marketing function, even if they don't report up to the company's chief marketing officer. How to use a marketing strategy mind map. Completing the strategic marketing plan. | | | | | |
| CLIFF ALLEN ON MARKETING APRIL 10, 2007  Why Marketers Must be Better This means that marketing activities need to perform much better than tangible assets just to generate the same net cash to the business. Strategic Marketing for Growing Companies Why Marketers Must be Better By Cliff Allen on April 10, 2007 4:08 PM | No Comments | No TrackBacks A lot has been written about increasing the ROI of various marketing activities. My objective here is two-fold. | CLIFF ALLEN ON MARKETING OCTOBER 11, 2007 Speaking on Marketing at Startup LA Or, they think that the business-to-business marketing done by large companies like IBM or Johnson Controls will work for entrepreneurial B-to-B companies. The conference is designed to help high-tech entrepreneurs with issues from business planning and raising startup capital, to marketing and operations. An overview of the conference is on the SureToMeet local events calendar in both the Business and the Technology categories. Many people think that marketing is marketing -- that there is one approach to marketing for whichever industry or sector you sell into. | CLIFF ALLEN ON MARKETING JANUARY 7, 2008 From Click to Lead to Sale 3) The importance of sales lead cultivation.all with a special emphasis on the business software industry. We all know that marketing is a process -- a never ending process of generating awareness, interest, leads and, of course, sales. Periodically we need to step back and review our online marketing strategy to make sure that our day-to-day tactics are the best uses of our resources. Michael Ortner at Capterra has written a short, but very valuable free e-book for online marketers about the best ways to generate traffic, leads, and customers. | CLIFF ALLEN ON MARKETING MAY 31, 2008 PR for Start-up Businesses Answers to two questions can give some guidance on the best ways start-ups can use PR: Does the business sell products (or services), or is it a free Web site? Does the business provide a truly innovative product or service, or is it a "me too" product that depends on taking market share from existing companies? Most of the discussion around the Brian Solis article on PR has been from each individual's personal perspective, instead of a general discussion of a start-up's strategic marketing plan ( [link] ). If it's the CEO, that's great. | | | | | | | |
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CLIFF ALLEN ON MARKETING | SATURDAY, SEPTEMBER 6, 2008 Marketing 2.0 Strategy
Second, marketers need to adopt the relationship techniques used by business development people who learn about -- and experience -- the problems of those who they want to help (i.e., Today, businesses are using "2.0" Marketers are always looking for the next hot technique to get in front of prospective customers, which is why there is a continual shift of ad budgets to all things digital. Unfortunately, many marketers are a still a bit behind in fully understanding how to take advantage of today's digital environment to maximize revenues. sell to). MORE >> -
CLIFF ALLEN ON MARKETING | SATURDAY, DECEMBER 20, 2008 9 Marketing Trends for 2009
The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #3: Increased use of e-mail to reach out to prospects and customers more frequently at a very low cost. MORE >> -
CLIFF ALLEN ON MARKETING | MONDAY, FEBRUARY 9, 2009  How to learn about social media marketing
Here is what the seminar organizers say: Gravity Summit is designed to educate and inform the business community on how to use social media to foster customer engagement, provide internal productivity tools, and further online branding for small business owners and entrepreneurs. The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". Individuals are now concerned about their "personal brand." It's personal because it depends on personal relationships and conversations. Tony Adam, SEO Manager, Yahoo. MORE >> -
CLIFF ALLEN ON MARKETING | SATURDAY, MARCH 28, 2009 Are You an Analytics Leader?
Mila D'Antonio at Think Customers: The 1to1 Blog reports that Garther, the consulting and analyst firm, says that many of the largest companies will miss opportunities because of under funding their analytical processes: Gartner reports that through 2012 more than 35 percent of the top 5,000 global companies will fail to make insightful decisions about significant changes in their business markets due to under investment in the information infrastructure and business user tools. No matter how much you use marketing analytics, you could probably be doing more. MORE >> -
CLIFF ALLEN ON MARKETING | SATURDAY, MARCH 28, 2009 Are You an Analytics Leader?
Mila D'Antonio at Think Customers: The 1to1 Blog reports that Garther, the consulting and analyst firm, says that many of the largest companies will miss opportunities because of under funding their analytical processes: Gartner reports that through 2012 more than 35 percent of the top 5,000 global companies will fail to make insightful decisions about significant changes in their business markets due to under investment in the information infrastructure and business user tools. No matter how much you use marketing analytics, you could probably be doing more. MORE >>
- How to learn about social media marketing CLIFF ALLEN ON MARKETING | MONDAY, FEBRUARY 9, 2009
- 9 Marketing Trends for 2009 CLIFF ALLEN ON MARKETING | SATURDAY, DECEMBER 20, 2008
- Speaking on Marketing at Startup LA CLIFF ALLEN ON MARKETING | THURSDAY, OCTOBER 11, 2007
- From Click to Lead to Sale CLIFF ALLEN ON MARKETING | MONDAY, JANUARY 7, 2008
- PR for Start-up Businesses CLIFF ALLEN ON MARKETING | SATURDAY, MAY 31, 2008
- Marketing 2.0 Strategy CLIFF ALLEN ON MARKETING | SATURDAY, SEPTEMBER 6, 2008
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