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  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 12, 2011
    [Business] [Rant] Why I Delete Emails from PR “Pros” Without Reading Them
    Because I’m a consultant, and because I’m great at what I do, I’m crazy busy. If you’re a PR Pro who wants great results for your clients, I’ve got a few tips for how you can reach a busy blogger like me: 1. That’s because I’m on the receiving end of a lot of really bad pitches. Ok, whew.
  • TRADESMEN INSIGHTS  |  MONDAY, NOVEMBER 15, 2010
    [Business] STAFDA 2010 – Manufacturers and Distributors More Upbeat
    Most noted that there are pockets of business out there, you just have to look for them. I just returned from the 34th Annual Specialty Tools and Fasteners Distributors Association (STAFDA) convention and trade show. Attendance was up and so were the spirits of all who attended. Georgia Foley and the team once again put on a great event.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 4, 2014
    [Business] Employer vs. Employee: Ownership of LinkedIn Contacts
    Employer vs. Employee: Ownership of LinkedIn Contacts by James Wu - Maximize Social Business. 'Recently, someone suggested to me that an employee’s LinkedIn contacts could be considered company property and even a protected trade secret of the employer.  Author information. James Wu. James Y. James Wu. Facebook | Google+ | LinkedIn |.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Business] 3D2B – 6 Quick and Easy B2B Cold Call Techniques
    However, it’s still a powerful way of building business. Once he understands that you’re helping to make him and his business more successful, ask which day and time are best for your next teleconference or for a salesperson to meet with him. Well, cold calling is one of those tasks that many people fear. Prepare Obsessively.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 17, 2014
    [Business] Put a Little Personality into Selling
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. 'Put a Little Personality into Selling. The Director is to the point, and focused on the job. Relationships are not important. Briefly cover main benefits and isolate dollar-related topics or verifiable benefits.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 19, 2013
    [Business] LinkedIn: Do New Offerings Make It the King of B2B?
    If you are looking to increase distribution of your content within a targeted business audience, this offering is definitely worth learning more about. If you are in B2B advertising, you cannot ignore LinkedIn. So when LinkedIn introduces a new advertising option, as a B2B advertiser, you need to pay attention. Your Turn.
  • WEBBIQUITY  |  TUESDAY, AUGUST 13, 2013
    [Business] SEO Management Tools: Hype vs. Help
    'When evaluating search engine optimization (SEO) management tools, it’s vital to understand what such tools can—and can’t—actually do. The study thereby provides some helpful benchmarks for evaluating high-level search performance. ” In other words, “SoLoMo” optimization isn’t a big deal in b2b. vs. 2.0%).
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 20, 2012
    [Business] Four All-Stars of B2B Social Media Branding
    Rather than showcasing major social media businesses or app providers ( we all expect them to be good ), I’ve picked firms from industries you might not expect to embrace social media. Instead, they committed themselves to social media a couple of years back and are busy building a community. mmm!). Your thoughts? Related articles.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Business] 6 Ways B2B Companies Are Using Facebook
    Rewarding Brand Advocates: In the world of outbound marketing, it wasn't easy for word-of-mouth buzz to spread quickly about your business. Generating Leads - The most important use of Facebook for a B2B company is generating leads and revenue for their business. Is Facebook applicable for B2B companies? Absolutely! Like Gate.
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Business] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    To help you get started with visual content , this post will specifically give you a helpful cheat sheet you can bookmark and reference when creating the cover photos for your business' various social media accounts. According to 3M Corporation , 90% of information transmitted to the brain is visual. Facebook mobile image uploads.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 23, 2010
    [Business] Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales
    How to promote business through social media (ie Facebook, Twitter, etc)? d suggest that the focus changes from “promoting business” to “attracting interest.” Social media is not about promoting business as much as it’s about sharing information people want to read, respond to and pass along to their networks—whether it’s yours or not.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 11, 2011
    [Business] Do You Know The New 4 Ps of Marketing?
    Physics: Marketing has become more of a science and leaders expect us to contribute to the business. I’ve said this probably 100 times but people do business with brands they know, like and trust. Marketers must demonstrate every day how we do that and help our businesses grow and thrive in a competitive environment.
  • WONDERING OUT LOUD  |  WEDNESDAY, AUGUST 26, 2009
    [Business] Personal v. Professional with Albert Maruggi
    Nor can we know how many will no longer consider doing business with him.  A couple of months ago I saw a Twitter message from the owner of a consulting firm announcing the release of a new survey on the success of ERP implementations. few minutes later the same individual used Twitter to take a hard line on the health care debate. In Enjoy.
  • MARKETING ACTION  |  THURSDAY, MARCH 27, 2014
    [Business] How (and Why) to Use Social Media Meta Tags (Part 2 of 2)
    well-chosen meta tag can give a page an image, a description, potentially even a call to action, when the page is shared as a link – information that search engines index, and that businesses in turn can harness to drive traffic to their sites. Rich Pins on Pinterest. Image from Moz.com ). visit The Act-On Center of Excellence.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, DECEMBER 21, 2010
    [Business] If You MUST Write A Press Release, Do It Better
    Bringing iSCSI capabilities to the small business network-attached storage market for the first time, PackRat Storage today announced…. At Schwartz Communications’ breakfast roundtable on content marketing last week, attendees were asked to rank which channels they used to get the news out about their company. OK, maybe not for everyone.
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Business] 9 Brands That Totally Nailed Their Fourth of July Marketing
    To celebrate, many American businesses have spruced up their websites, emails, and social media posts with patriotic spirit. Although your business may not be able to swing a promotion involving helicopters, the biggest takeaway here is the effectiveness of creating business partnerships. Lowes. Happy 4th of July! 1UllbqpjVk.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 5, 2013
    [Business] Sometimes Marketing with Technology Isn't Always the Answer
    am not just a member on a contact list, I am an actual person, a human, and if you want to really get my attention you''re going to have to do something effective to the extent of taking time out of your busy day and writing me a genuine hand-written postcard. We all rely on technology for communication because it''s so convenient.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 10, 2012
    [Business] 11 HUGE Reasons Inside Sales Teams Are Not As Good As They Could Be
    Not tracking Key Performance Indicators (KPI’s) – At a minimum you should be tracking how many dials you make before you have a business conversation, how many business conversations it takes to find a qualified lead and how many leads (of a consistent quality) it takes to hit your forecast number. Keep your focus on that.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 25, 2013
    [Business] Things Were Weirder Then: A Book Review
    One of my favourite things to do is read or re-read old business books a decade or more after they were first published. also like old business books because they tend to be Apple-free and resist the urge to drool over or worship Steve (like he needs a last name). Which is exactly the delicious irony I seek in old business books.
  • STORIES THAT SELL  |  MONDAY, FEBRUARY 10, 2014
    [Business] Why Some Buyers Don’t Look at Case Studies
    Then why is it so rampant in business-to-business marketing? 'Locked. Let''s suppose, for a moment, that you''re in the market for a new car. You probably don''t just get up in the morning, head to a dealership, drive one and buy. Before that, you might spend months - or even years - thinking about what type of car you would like.
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Business] Who Should "Own" Social Media at Your Company?
    It's a common debate in many businesses. Marketing, Customer Service, and Sales can all have a hand in your business' social presence, and it doesn't have to be a headache. Set up filters to monitor your business and keywords. Just who should be responsible for managing my company's social media presence ? Sales? Marketing?
  • SALES LEAD DYNAMICS  |  FRIDAY, MAY 24, 2013
    [Business] Do You Have a Brand?
    professional brand has very little to do with appearances: logo, business card, color pallets etc. The real benefit of a brand is its ability to generate referrals and new business. Your prospects and referral sources want to do business with specialists, not generalists. Verb – stigmatize, stamp, mark. Source – Wikipedia.
  • MARKETING CRAFTMANSHIP  |  MONDAY, APRIL 25, 2011
    [Business] Can Craftsmanship Go Unrecognized?
    Dill, when he was dean of the Graduate School of Business Administration of New York University, invited me to work with him on a study of students with known addresses that had graduated five or more years before: how are they doing? The Craft of Teaching. William R. And what might be characteristics of background for success?
  • CLIENT BRIDGE  |  MONDAY, MARCH 28, 2011
    [Business] Marketing Automation Success Stories
    Small business can get these same level of results with marketing automation, but probably needs to start wit point solutions to address the toughest problems. Keith Dawson of the CMO Site shares some successes within the marketing automation space and predictions for the future. View Original Article
  • CLIENT BRIDGE  |  FRIDAY, MARCH 11, 2011
    [Business] Getting the Most Out of 140 Characters
    If you use Twitter for business, you should feel compelled to provide your followers with smart, savvy information. What does it take to write something worth of retweeting? Here are some tips from ThinkTank Blog. Be provocative. Pose a thought-provoking question. Your goal with Twitter is to start conversations. Do a "how-to" or list.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 4, 2011
    [Business] Blogs - The Centerpiece of Content Marketing
    Blogs provide metrics that you can use to track content marketing to business goals. Blogs should be the hub of content marketing because they combine the strength of social media with print-publishing functionality. You need to provide content at every step of the purchase process to keep customers engaged. Plus, blogs are inexpensive.
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 2, 2011
    [Business] 2011 B2B Marketing Advanced Practices Handbook
    Is bad data hurting your business? MarketingSherpa is offering a handbook that guides marketers through their FUEL methodology for B2B marketing. The 2011 B2B Marketing Advanced Practices Handbook walks you through establishing a detailed B2B Marketing strategy to increase your contribution to sales pipelines and revenues. ift results.
  • CLIENT BRIDGE  |  FRIDAY, FEBRUARY 18, 2011
    [Business] Creative Content Marketing Ideas
    Many businesses can benefit from sending a paper newsletter to existing customers. Content marketing isn't just a blog that makes money. Using your creativity and know-how, you can make something cool, then use it to market a product. Direct mail. White papers. Free e-course delivered via email. Free tele-classes. Build a Facebook page.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 21, 2010
    [Business] What Type of Website Do You Need?
    By answering these questions, you will be on the road towards better understand the type of site that you need to grow your business. Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns.
  • LEADERSHIP  |  FRIDAY, JULY 18, 2014
    [Business] Interesting Infographics: Read This If You Don’t Have A Digital Strategy
    In this interesting infographic by InformationWeek , results from their Digital Business Survey are disclosed, which helps us understand how businesses are adjusting to digital changes. The survey results are intriguing; 326 respondents are from small businesses, whereas 184 are from larger companies. Challenges To Note.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Business] When SMS Text Messaging Actually Makes Sense for Marketers
    But non-profits (and any other businesses that are looking to create awareness around an issue or campaign) can also leverage SMS. To identify and reward loyal customers for their repeat business, they created their zTribe loyalty program and saw an opportunity in SMS to make registration for the program quick and easy. think not.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 18, 2014
    [Business] How to Make Your Case for Call Tracking Software
    It’s understandable, people get busy, distracted, or maybe they don’t see the immediate benefit of the new technology. You know you’ll benefit from call tracking, but it’s important to be ready to make your business case. Objection: “Can the solution scale to meet my current and future business needs?”. blog Call Tracking
  • THE ROI GUY  |  TUESDAY, FEBRUARY 15, 2011
    [Business] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
    About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Your Sales & Marketing Ready to Do Business with F. Is Marketing Too Busy? Latest Research. They do if they are.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [Business] How Do You Get Started in Content Marketing?
    Some pivot points could include: Persona (the particular targeted buyer segment the content aims to address) Type of content (opportunity, technical, business case, competitive comparison, testimonial / reference, etc.) Is Marketing Too Busy? Frugalnomics: Business Productivity and Cost Reduc. Do White Papers Still Engage?
  • WEBMARKETCENTRAL  |  MONDAY, NOVEMBER 3, 2008
    [Business] Best of 2008 (So Far) - SEO Guidance, Part 3
    Cheap SEO: it's about quality, not price by Internet Business U.K.-based When is including a meta description tag important (and when isn't it)? How can you optimize SEO benefits from internal link building? How does Google view search quality, from the inside? What key weapon in the SEO arsenal do many companies overlook?
  • ACQUIRING MINDS  |  WEDNESDAY, JULY 31, 2013
    [Business] Right Message, Wrong Target – A Field Guide
    In a never ending pursuit of new business, a marketing team has launched both inbound and outbound marketing programs to target a new market segment. Many organizations cannot evaluate new solutions because the business is insolvent, being acquired or is a branch or subsidiary with decision-making centralized at head office.
  • B2B CONVERSATIONS NOW  |  TUESDAY, NOVEMBER 23, 2010
    [Business] Has Your Growth Strategy Run Out of Steam?
    The good news for all of us in sales is that companies are becoming more open to change as they search for new ways to grow their businesses. This is a guest post by Sam Reese, CEO of Miller-Heiman, The Sales Performance company. This post as well as other good sales performance insights can be found here. Is it realistic? Is it ambiguous?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 22, 2011
    [Business] The 10 Best Walkable Destinations from Dreamforce #DF11
    The 10 Best Walkable Destinations from Dreamforce #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. People have been known to spend the whole event without seeing the sun. But, hey, we like to keep things interactive. So suggest your favorite Dreamforce locales in the comments below.
  • PAUL GILLIN  |  THURSDAY, MARCH 31, 2011
    [Business] We Like Readers Like This
    Bernie Gol dbach posted a nice comment in the For Immediate Release FriendFeed room about Social Marketing to the Business Customer. “I like Social Marketing (Gillin & Schwartzman) so much that I bought a copy for every day of the week,&# he wrote, along with the picture below. Music to our ears, Bernie! That’s good, too.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 7, 2011
    [Business] 8 Reasons Why B2B Social Media is Easier than B2C
    In a B2B sales cycle, businesses tend to interface directly with potential customers multiple times in order to inform and educate the prospect. Your social media practices can demonstrate your business value which can lead to purchases. Here’s a list of 8 reasons why B2B social media is easier than B2C: 1. You have more control.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 19, 2013
    [Business] Is Big Data The Future of Marketing?
    ve been an agency guy from day one, starting my career working on the Pizza Hut business for a terrific Southern California firm. Our  Future of Marketing  interview series continues with Steve McKee. Steve is the author of    When Growth Stalls ,  the accompanying blog,   Stalled, Stuck or Stale.  Tell us about yourself? . Strategy
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 23, 2014
    [Business] What Jeremy Paxman Doesn’t Know About Twitter Best Practices
    About 85 percent of people feel more connected to a small business after following it on Twitter, according to the official Twitter blog. Tweets that are less than 100 words are more likely to be shared and encourage engagement, according to Twitter for Business. What would content marketers say in response to Paxman’s comments?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [Business] Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth
    by Phil Fernandez I have written previously in this space about growth being the critical business imperative during these still challenging post-Recessionary times. Now, The Conference Board has further confirmed this thesis with a new global survey, which found that fueling business growth is the #1 issue for CEOs these days.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [Business] Savvy Speaks: Our Favorite eBook Examples from Around the Web
    First launched in June 2008, the eBook was downloaded more than 1,600 times and pumped 50 solid business opportunities into the sales pipeline by 2009. Last week the Savvy Sisters sounded off about eBooks – what defines the medium and how to use them to your best advantage. Michele I LOVE eBooks. great example of a crowd-sourced eBook.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 4, 2011
    [Business] Industrial Blogs for Lead Generation Using Inbound Marketing
    study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. To learn more about how an industrial blog can help your lead generation efforts, read my earlier post, “Why Your Sales Funnel May Run Dry Without a Business Blog.”. Source: HubSpot). Why is it so important?
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Business] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
    While not all of these may be applicable to your business and your audience, they can give you a jumping-off point for new personalization ideas. These attributes indicate things like presence of children in the home, whether someone owns or rents, if an individual is a business owner and more. And it’s what consumers want.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 18, 2014
    [Business] How to Craft a B2B Email Marketing Strategy That Works
    However, there is definitely a wrong and a right way to do email, especially in the age of email overload, which we as business professionals have been feeling for several years already. However, when done right, email marketing can have great open and click-through rates, as well as a guaranteed sales generator for your business.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 27, 2012
    [Business] Why Marketing Matters to You! – Mr./Ms. CEO
    Marketing is critical to your business today – plain and simple. In this modern world, outbound strategies (phone calls and emails) are dropping fast in effectiveness. Your salespeople struggle to uncover real opportunities. Fortunately, we have companies like the sales lead generation company Find New Customers to help. You need.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 25, 2012
    [Business] Content Creators vs. Editors in B2B Marketing Today
    They are the idea engine of the business. Find New Customers has been working with a client in Connecticut – a software company in the data security space. But it is now time to move on and I want to share a key lesson learned from that experience: The need to have two types in marketing. Content Creators. Content Editors. This is why.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2011
    [Business] 5 Great Ideas for CEO’s in a tough economy
    Here are some more tips to crank up business in a tough marketplace. B2B demand generation | Five Tips to Improve Results. 1) Get out of the office now. Go talk to customers. Ask deep questions. Listen. Show them you care. Go talk to salespeople. What are their biggest concerns? What would they change if they could change only one thing?
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 4, 2011
    [Business] Search Engine Optimization is NOT B2B Demand Generation
    Recently I spoke with a business owner who had hired a search engine optimization firm. B2B Demand Generation | Why Search Marketing is a small part only. That firm had done a fine job, and this owner thought his marketing was in good shape. So AARP and Prudential, as well as MetLife on the right are “buying clicks” with paid ads.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [Business] The Problem with Marketing Data
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | The Problem with Marketing Data. Data quality is a massive problem in B2B marketing companies. He said poor data quality was a big problem. He’s not alone. Ruth Stevens.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 7, 2010
    [Business] Savvy Toolkit - Giving Professional Thanks
    Businesses often have perks extended to their executive staff. The holidays are meant to be a joyous, peaceful and thankful time but in our ever politically correct and diverse world the simple act of wishing someone a Happy Holiday's can be misinterpreted. Think of it as the Oprah's favorite things of corporate giving. Please share
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 10, 2010
    [Business] What the Grateful Dead Can Teach Us About Consumer Insights and Marketing.
    Here are just five of the lessons highlighted from Tom’s blog: Have a unique business model. All of us in this business have interests and causes we are passionate about. Bill Harriss. Recently, I came across a blog post by Tom Smith which referred to a recent webinar hosted by Brian Haligan, David Meerman Scott and Bill Walton. link].
  • LEADER NETWORKS  |  MONDAY, APRIL 23, 2012
    [Business] Time For You To Shine Online!
    Online communities offer professionals an opportunity to shine -- sharing what they know, enhancing their reputations, making meaningful professional and business connections with peers. Thank you for reading Building Online Communities for Business by Leader Networks. Do the discussion topics interest you? introduction.
  • LEADER NETWORKS  |  FRIDAY, JANUARY 14, 2011
    [Business] A Conversation About B2B Online Communities
    Building online communities for business means understanding what community members need and how an online community can meet those needs. Thank you for reading Building Online Communities for Business by Leader Networks. Re-reading this interview, I was struck by how Bob uncovered a certain amount of online history.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 6, 2011
    [Business] Hit Your Number Faster with Sales Intelligence
    The comments from current customers and new businesses that stopped by the booth validated that cold calling is dead and without a very targeted message with relevant information from both traditional sources and social media, a sales rep’s chances of getting contact and creating new opportunities is very slim. Data Accuracy vs Quality.
  • HUBSPOT  |  WEDNESDAY, AUGUST 4, 2010
    [Business] 3 Online Marketing Metrics to Ignore
    Marketing on the web is changing quickly, but many businesses are failing to change their metrics to match the changing realities around them. It doesn't reflect any relevant business results, like customers or leads generated through your website. Better still, What search terms are yielding actual customers for my business?
  • WRITING ON THE WEB  |  TUESDAY, JANUARY 11, 2011
    [Business] Content Marketing with Stories: Better than Facts
    More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. Blog Content: Are you personal… or all business? Good stories are what make a blog interesting and fun to read. story is all about context. case study. Digg this!
  • SYNECORE  |  TUESDAY, JULY 30, 2013
    [Business] Cue Rocky: Groupon Makes a Comeback with Reserve and Breadcrumb
    Groupon has been working hard over the last year to fulfill Mason’s pledge to become a one-stop marketing solution for local merchants, focusing on the two areas the majority of small businesses care about: lowering operational costs and increasing sales. Now it’s back around the $9 mark - still way down, but by no means out. Reserve.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 3, 2011
    [Business] Savvy Week in Review: June 3
    16 Smarter Ways to Use LinkedIn to Build Your Business by Sean Jackson via @copyblogger. Some crazy weather has hit the US recently. In the midst of all these storms, it's good to find an escape. Looking for some diversions from the whirlwind of weather (or life)? Read on! The "Why" for Lead Nurturing by @ardath421.
  • LEADERSHIP  |  FRIDAY, AUGUST 1, 2014
    [Business] Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program
    This is necessary to concentrate your strategy on prospects and consumers; also helps B2B marketers determine the alignment of their processes and business objectives. In fact, 82% of B2B businesses that blog everyday have gained a new consumer from blogging. Strategy. Content Marketing. Generating Traffic. Generating Leads. Analytics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 5, 2014
    [Business] 10 Fun and Interesting Presentation Ideas
    'At some point in every business person’s life, you will have to give a presentation and if you’re like me, it can still be an anxious experience. The post 10 Fun and Interesting Presentation Ideas appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Local color. Getting over the nerves. Laugh? Laugh?
  • THE ROI GUY  |  THURSDAY, MARCH 7, 2013
    [Business] 3 Key Metrics that Will Have a Profound Impact - a Report from Forrester’s Sales Enablement Forum
    76% - that’s the percentage of deals that are won by the vendor who is able to help establish the buying agenda, versus only 24% that won the business in the later bake off phase. T his week, leading sales enablement professionals met to share issues, best practices and success stories at the Forrester Sales Enablement Forum. and “Why You?”
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 18, 2011
    [Business] How to get more inbound links to your B2B blog
    So let’s say you’ve done all that, and now you want to do something similar for your business blog …knowing that over time it will mean more traffic, more imputed thought leadership, more [.]. Quite recently, we posted some simple ways to get inbound links for your website …without running afoul of the dreaded “no-follow” tag.
  • FOLLOW THE LEAD  |  THURSDAY, NOVEMBER 8, 2012
    [Business] Move the ball on every sales call
    When working the phones to acquire new business, our second and third calls to decision makers too often don’t “move the ball forward.” ” Instead, we end up with the same “field position” we had after our previous calls. The solution … Continue reading →
  • BLOG MY CALLS  |  FRIDAY, MAY 17, 2013
    [Business] The 8 Evidences: Local Search and Call Tracking
    I''ve seen SMBs that use call tracking and credit it with saving their business, shining light into their marketing blindspots, and solving their marketing problems. Evidence 4 - MILLIONS of businesses use call tracking. If call tracking hurt SEO, one would assume that these millions of businesses would have figured that out by now.
  • ANNUITAS  |  THURSDAY, JANUARY 31, 2013
    [Business] Content: Fueling Your B2B Marketing Strategy
    About Kapost Kapost is the leading provider of content marketing software for medium to large businesses. Our system manages the ideation, production, distribution and analysis components of the process, so that marketers can efficiently and successfully operate their own content marketing machine, driving more new business at lower cost.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 21, 2010
    [Business] What's Your Company Value Proposition?
    You can count on us to be here when you need us, we have been in business for XX years. And maybe even… We stuck by you with a good credit line when the business was tough. Sometimes we get caught up in selling product and making quotas and we lose site of what we’re really selling. If not, why should someone buy from you?
  • HUBSPOT  |  WEDNESDAY, JUNE 16, 2010
    [Business] Responding to a Social Media Crisis: #Intuit Outage Takeaways
    While Intuit PR managers (left) jump onto Twitter and make blog posts to reassure customers, other businesses see an opportunity to capitalize on the situation. They are the backbone of your business, so it's in your best interest to keep them happy. The result is some very unhappy customers (right). Practice what you preach.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 29, 2012
    [Business] Will Jet Engines Ever Be Social?
    What would a jet engine say if it was on a social network? The CMO of GE talked about this in a video earlier this year at Dreamforce. Wow, what a question. To think, soon your refrigerator, car and, yes, jet engines may be part of your social network. jet engine will share an oil pressure alert with a team of engineers.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Business] Defining the Modern Marketer: Why Grit Matters Most
    You can spend inordinate amounts of time identifying the best marketing solutions to meet just a few of your immediate business goals. Defining the Modern Marketer: Why Grit Matters Most is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Roland on Twitter @rsmartly.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Business] 78 Tweetable Moments From Social Media Plus #SMPlus
    LauraDuran: Social media marketing means “engaging with customers” and “driving business” – must do both says @jasonfalls via @BrennerMichael. Social media marketing means “engaging with customers” and “driving business” – must do both says @jasonfalls ” <agree.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 3, 2012
    [Business] Find New Customers salutes the “20 Women to Watch in Sales Lead Management”
    Tonnia Strand, Business to Business Marketing. The Sales Lead Management Association yesterday announced the winners of the “ 20 Women to Watch in Sales Lead Management.” ” Find New Customers congratulates all of the winners. Great job, ladies! Lisa Arthur, Aprimo, Inc. Trish Bertuzzi, The Bridge Group, Inc. Lisa J.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 15, 2011
    [Business] Mad Marketing TV with Social Media Expert, Paul Gillin
    Influencers , Secrets of Social Media and Social Marketing to the Business Customer. We invite you to watch and learn about social media and the business customer. Paul Gillin. We thank Paul for his appearance on Mad Marketing TV. This show is now available on YouTube and www.madmarketing.tv. MadMarketingTV
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 24, 2011
    [Business] Friday to-dos
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. “ Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.&# Looking for some fun this Friday?
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 4, 2013
    [Business] Ted Talks – The Puzzle of Motivation with Dan Pink
    He explains why and why not incentives work in business. Marketing Made Simple TV is a TV on the web show, featuring some of the brightest minds in business today. 'Here at the top-rated B2B marketing blog Fearless Competitor, we believe Sundays are for learning. This is why we share TED Talks. This is why we share TED Talks. Simple.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 23, 2013
    [Business] I’m Your Customer. You Think You Understand Me, but You Don’t!
    If you are doing marketing (and Drucker famously said “all there is is marketing and innovation” – so any decent business has someone in charge of Marketing. I’m willing to be most business leaders will claim “ Hey we know a lot about our buyers! 'Do your customers believe you truly understand them?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 27, 2012
    [Business] “You Don’t Know What You Don’t Know” – the Problem with Insular Thinking
    For instance there’s a marketing software company in the Midwest we did quite a bit of business with over a year ago. New ideas are the proverbial life-blood of business. I think the insular thinking problem affects a lot of companies. We are not planning any with you at this time.” The Need for Fresh Ideas.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, OCTOBER 10, 2011
    [Business] FedEx Shows – No Pain, No Gain
    You talk about how your product will help their business grow. Here are our thoughts on why this approach works for B2B businesses: Psychologically appealing – By presenting a real and quantifiable problem, this approach drives urgency and appeals to the risk-aversion mindset of the customers. Does this sound familiar?
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [Business] Are B2B Companies Finally “Getting” Content Marketing?
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. “ Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.&# B2B demand generation | Content Marketing.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 23, 2011
    [Business] How Big is Content Marketing today?
    At Find New Customers , we’re big believers in content marketing too, which is why our website, Find New Customers , is filled with great free content on B2B demand generation – simply put, it’s our gift to you to help you grow your business. B2B Lead Generation | The Rise of Content Marketing. Not to worry. Go grab it now!
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [Business] Find New Customers releases “7 Keys to Successful B2B Marketing”
    “Your customers are frazzled – crazy-busy. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation | 7 Keys to B2B Marketing Success. They are in endless meetings. Their To-Do Lists are overflowing.&#
  • MI6 MARKETING AGENCY  |  SUNDAY, OCTOBER 24, 2010
    [Business] The Mi6 Tweekly: Week of October 18, 2010
    If you’re interested in jobs & helping small business consider being on Linkedin #in #Mi6Tip. Top 5 Small Business Reasons Why iPad Fails Every Time #iPad #fail. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 21, 2010
    [Business] 5 Secrets to Marketing Automation Success
    Jon graduated Magna Cum Laude in Physics from Harvard College and has an MBA from the Stanford Graduate School of Business. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Jon Miller, VP Marketing. What do you think? Thanks.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 31, 2013
    [Business] How Marketing Automation Power Users Outperform With Multi-Touch Programs [CHART]
    How Marketing Automation Power Users Outperform With Multi-Touch Programs [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Well if that ‘something’ is automation – the saying doesn’t quite seem fair, does it?  After all, automation saves you time! Not sure you have one?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 17, 2013
    [Business] B2B Marketers: How To Avoid Scaring Away Website Visitors
    This article originally appeared in Inside Business - The Hampton Roads Business Journal, on July 15, 2013. 'Artillery B2B Marketing Blog > The Forward Observer If you’ve ever heard the term “bounce rate” and wondered what it meant, it has nothing to do with writing bad checks or nightclub security. Animations/music – Avoid them.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 4, 2011
    [Business] 15 Great Posts About Sales Enablement You May Have Missed
    Statistics Show the Business Case for Sales Enablement - Paul Krajewski. Sales 2.0 is the bread and butter of what we do here at InsideView. Essentially, we want salespeople to incorporate sales intelligence into the new generation of sales where social selling comes into play. Unfortunately, this methodology of sales 2.0 Sales 2.0: Sales 2.0
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 22, 2009
    [Business] ClickInsights: Aggregating the Best Content in B2B Marketing
    Thanks for finding time out of your very busy schedule to provide your valuable insights to our readers. How has this vast experience shaped your thinking about business and marketing? I'm grappling with a few different business models. Right now I'm more busy with startups. He has twenty years’ experience as a CTO.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Business] The Painful Truth About Outbound Marketing Kittens [Humor]
    It's the way businesses have approached marketing for years, and it's all many marketers know how to do. We know that outbound is evil and that inbound marketing is the best choice for driving traffic to our websites and generating leads for our businesses. Outbound marketing is one of them. They're maniacal. They're deceptive.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 21, 2013
    [Business] When Marketing Automation Is the Wrong Solution
    Marketing automation gives you a way to automate your marketing activity with far more complex business rules. 'You wouldn’t jump in your car to go from the living room to the kitchen or pull out the chainsaw to cut a stick of butter. Just because it is a more more powerful solution doesn’t mean it is necessary or advisable.
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 16, 2010
    [Business] The LinkedIn Company Profile: Is your B2B in the top 1%?
    Many business owners don’t even have a Company Profile on LinkedIn. Viveka von Rosen, the founder of Linked Into Business, is a successful entrepreneur, nationally renowned IA Certified LinkedIn trainer and expert, and a respected social media speaker. GUEST POST by Viveka von Rosen, LinkedIn Expert. But what about your company
  • LOOPFUSE  |  WEDNESDAY, JUNE 30, 2010
    [Business] Why Free? Why Now?
    Freemium business strategies can be very challenging to organizations who are not well prepared.  Tags: Freemium Business Model This entry was posted on Wednesday, June 30th, 2010 at 2:20 pm and is filed under Freemium , LoopFuse , Marketing Automation. Why Free? Why Now? Why Now? The timing of this move is based on several factors.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 19, 2012
    [Business] Why Marketing Automation and Inbound Marketing are BFFs
    At the same time, inbound marketing is a business process that works best when used in conjunction with marketing automation to turn inbound responders into qualified leads, opportunities, and customers. Without it, you are just generating raw names for your business – and not turning those names into leads and customers. Conclusion.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, AUGUST 4, 2011
    [Business] Mobile Apps for Sales
    In an increasingly mobile business world, professionals operate day-to-day on their mobile devices. Because of this, vendors have worked to develop the best apps that can bring all the necessary business functionality to an individual on the go. With everything else going digital, why shouldn't business cards?
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 26, 2013
    [Business] Use Bid Adjustment Strategies to Maximize Google PPC ROI
    See if this leads to more repeat business. While some studies suggest RLSA may be best suited for products with a longer, more complex sales cycle, online retailers and other businesses have also reported some positive results. These bid adjustments can apply to all ads and all keywords in one single campaign interface.
  • MARKETRI  |  TUESDAY, MAY 28, 2013
    [Business] Generating Leads is a Primary Role of the Savvy Modern Marketer
    If your firm has a marketing professional or a team in place and you want to assess their modern marketing capabilities of building competitive advantage, raising visibility and generating warm business leads, here are some helpful questions: Does your firm and its professionals have a clear understanding of how it stands out from its competitors?
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 19, 2010
    [Business] Marketing Automation for the Inbound Challenged-Part 3: Vendors I
    Sage Sage North America's sole focus is providing business management software and services to small and mid-sized companies. You can specify what types of products are best fit for you by filtering through business need, industry or company size. This is your chance to set the record straight! In the meantime, share your thoughts!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 17, 2012
    [Business] In an information-dense world, headlines prevail
    ve been extremely busy, lately. By Neicole Crepeau, Contibuting {grow}  Columnist. With a lot of client work, I have neglected my blog and have been sharing content less on Twitter and G+. Often, I only get to read blogs and share content one or two days a week. My position now is a lot more like that of the average social media user.
  • HUBSPOT  |  MONDAY, MAY 10, 2010
    [Business] Woes of a Literal Marketer: SEO Juice [Cartoon]
    SEO for Lead Generation Kit Learn more about how you can optimize your site to get found online in search engines to generate more leads for your business. Download our search engine optimization for lead generation kit. Connect with HubSpot
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