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  • FATHOM  |  WEDNESDAY, JUNE 5, 2013
    [Business] Quality Content Marketing Means Making it Personal
    It also has a business purpose and is easy to find and share.… 'Developing quality content can be struggle for a lot of marketers, who often have many other things on their plates. They can’t argue with the value in producing quality content, especially with Penguin 2.0. So what does this mean?
  • PHOENIX RISING  |  WEDNESDAY, JANUARY 20, 2010
    [Business] Keepers of the Truth
      We’re too busy managing the day-to-day in our overloaded lives. Reality comes from our markets, not ourselves. seek customer, prospect and partner feedback before I ever begin to brainstorm a strategy.    Clients often ask me why I don’t take their word for where they are and what they do. 
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [Business] Tom Pisello: The ROI Guy: Is ROI a Good Way to Make the Case for.
    The analysis compares the “business as usual&# scenario, where the organization continues to operate as it intends to without the solution (often called As Is), with the scenario where the solution is implemented (often called To Be). Is Marketing Too Busy? Frugalnomics: Business Productivity and Cost Reduc.
  • B2B CONTENT MARKETING  |  SATURDAY, NOVEMBER 7, 2009
    [Business] An common taxonmy for your content strategy.
    There are functional commonalities and content components in business process across companies; it’s called SG&A. As we know each business process function and process has content assets, we choose SG&A because SG&A is measurable, for public companies in the U.S.A., Why a taxonomy?  . It was manageable. Why SG&A?
  • INTEGRATED B2B  |  SUNDAY, MARCH 10, 2013
    [Business] What’s your company’s Return on Know-how?
    Our team spends a lot of time discussing business cases – real business cases, not “feel good” benefit-based stuff, but the ones with numbers on them. How to assess your ROK business case. Learnings from this initial platform can then be applied to achieve the full potential gains uncovered in the business case.
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Business] Internet Outage Crash Your Website? The Marketer's Response Plan
    When an outage of this magnitude happens, all types of businesses (and marketers) are affected. Find something that sets the right tone for your business, and also lets them know that you're aware there's a problem. Lots of companies lost business the other day, and might lose it today, too. Internet down? gives out on ya.
  • B2B IDEAS @ WORK  |  MONDAY, JULY 11, 2011
    [Business] B2B Word on the Street: Guerilla Marketing
    This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Business] Marketing Mad Libs: Expert Edition [SlideShare]
    Anne Mercogliano of Twitter shared that the businesses that break through social media noise are the ones that “prioritize content that offers value” to their community. 'As a group, we marketers can be a bit. verbose. Particularly when we add in experts and analysts who talk about marketing for a living. The Human Touch Matters.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Business] 33 Stats On The Future of Content Marketing
    'The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. hope you find these helpful in your own efforts. InboundWriter.
  • WRITTENT  |  TUESDAY, MAY 20, 2014
    [Business] 17 Content Marketing Trends to Keep an Eye On
    Every and any major decision a business makes should focus on improving the bottom line. Only 28% of businesses are able to measure the ROI of content marketing right down to the piece of content ( The Drum ). European Businesses Are Slow to Pick Up on Content Marketing. His traffic continues to decrease daily. Image source.
  • MARKETING ACTION  |  THURSDAY, JUNE 19, 2014
    [Business] 10 Amazing Email Marketing Statistics for 2014
    Plus there’s an increase in the number of email users: Radicati also predicts that the total number of worldwide email users, including both business and consumer users, will increase from over 2.5 Email also creates new leads: 42% of businesses say email is one of their most effective lead generation channels. billion in 2018.
  • THE ROI GUY  |  FRIDAY, MAY 10, 2013
    [Business] 3 Key Findings from SiriusDecisions Summit
    'This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. and “Why Now?”,
  • EARNEST ABOUT B2B  |  TUESDAY, AUGUST 30, 2011
    [Business] This is the week that was: When Apple lost its core
    There were big announcements a plenty as HP made public its plans to sell its PC business,bin the tablets and buy Autonomy , Britain’s biggest software firm. It is the age old problem with social media – the difference in thinking between the sceptics and those confident in what social networking can do for your business. Enjoy.
  • EB2BLEADS  |  WEDNESDAY, OCTOBER 19, 2011
    [Business] Why SME's Need Meaningful Analytics To Measure Marketing
    just reported that less than a fifth (that's just under 20%) of small businesses using Google AdWords say they recoup the cost of their investment, based on recent research. smallbusiness.co.uk That is shocking, though not surprising! An Inbound Marketing Agency can turn this on its head. Its an optimised data led marketing process.
  • EB2BLEADS  |  WEDNESDAY, APRIL 6, 2011
    [Business] Measuring Marketing Effectiveness Online
    Here's a short video on using data or metrics to measure the effectiveness of your digital marketing in real business terms and that's leads and eventually sales. So, what other online things should businesses do to measure their marketing effectiveness ? Facebook fan pages are free for any group or business for that matter.
  • EB2BLEADS  |  MONDAY, JANUARY 31, 2011
    [Business] Differences In Sales Lead Qualification
    Depending on how you establish your referral base these leads can be more sales ready than a lead created from marketing, as an individual has personally identified that another person or business has a problem that you may be able to help them with, which is very similar to pre-qualification in sales. over time. Article written by eb2bleads.
  • E-QUIP  |  WEDNESDAY, JUNE 18, 2014
    [Business] Don't Plan What You Won't Do
    Think you need to overhaul your business development process? This relates to your targeted markets, competitive positioning, key client relationships, and business development process. Most strategic plans, of course, devote the greatest attention to this facet of your business. Business. Marketplace. Workplace.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 2, 2014
    [Business] The 10 Internet Trend Charts You Need To See From Mary Meeker
    cover them every year because I think she has found a way to show all the amazing change the web has brought to our lives, the world of business and especially for us marketers trying to reach the digital consumer. 'Every year around this time Mary Meeker puts out her famous Internet Trend Charts. According to the report, only 30% of the 5.2
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Business] Go Beyond Good Enough: How to Delight Your Customers
    At its core, an inbound experience is a customer-focused way of doing business that is centered on helping people and solving their problems in the ways they want them to be solved. In fact, the White House Office of Consumer Affairs found that it costs businesses 6-7x more to attract a new customer than to retain an existing one.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Business] 26 Awesome Search Engine Marketing Guides
    That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. Image credit: Placeit.net. by WordStream.
  • STORIES THAT SELL  |  WEDNESDAY, NOVEMBER 7, 2012
    [Business] Customer Case Studies: More Effective, Loss Costly
    Response : Third-party white papers, business/thought leadership white papers and customer videos were overwhelmingly described as being most costly to create. Response : Case studies came in second among the answers, with business/thought leadership white papers first. Conclusion.
  • EMAGAZINE B2B BLOG  |  THURSDAY, FEBRUARY 20, 2014
    [Business] In Messaging, Words Matter
    It means that the very words used to describe your business really matter. 'My brother heads up an advertising agency in New York. Yesterday he sent me the following message: “We just asked consumers about cheese on their pizza. Run that by me again? Or do you think there was something more at play? Don’t you just love marketing?
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 15, 2014
    [Business] 5 Awkward Phone Conversations That Could Have Been Avoided With VBMA
    'Everyone has had at least one awkward phone conversation that makes them wish they could turn their phone into a device that would teleport them into another galaxy, and business calls are no exception. Want to learn more about how to move your business closer to being awkward-free? Awkward Conversation: The Collection Call. awkward.
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Business] Why Ghostwriting Thought Leadership Content Doesn't Work
    Nevertheless, for the business leaders able to resist the ghostwriting temptation -- those contributing their own thoughts and ideas to content -- you''re at a huge advantage. Now ask yourself: Should this business-building tactic be delegated to someone who knows very little about you or your industry? leadership-worthy. Here''s why.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 25, 2013
    [Business] Inside Sales Management Success: Making Time For Fun
    Investing in people is not only smart business, its fun. 'It has long been our philosophy at AG Salesworks to create an enjoyable work environment. We have done a great job, and continue to work toward finding ways to enjoy ourselves while striving for excellence. Yesterday was our first of what will be a monthly company event.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 9, 2013
    [Business] Inside Sales Manager's: You Can't Always Be Right!
    While it may be human nature to WANT to always be right, it can be extremely detrimental to your business, professional and personal relationships. Now that the holidays and New Year are behind us, I have to imagine most of us have begun focusing on making good with our New Year's resolutions. It was at that point that he had his a-ha moment.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 22, 2012
    [Business] Corporate Culture: To Facebook Or Not To Facebook
    That afternoon one of our Corporate Development Reps received a business email that ended with, “Sorry to hear about Rosie” These activities help us to build rapport with friends and prospects alike. Yes, I go on Facebook at work. But it’s not what you think, well most of the time. So I say Facebook at work all you want!
  • GREAT B2B MARKETING  |  MONDAY, NOVEMBER 22, 2010
    [Business] How Pull Marketing Overcomes Marketing Clutter – by Christopher Ryan
    But I submit that a much better plan is to figure out a way to attract a larger share of the people who are already interested in what you offer and then convince them to do business with you. I suspect that I am not the only one who is frustrated by the increasing amount of advertising clutter. Taxicabs carry large advertising posters.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 4, 2010
    [Business] Stop Telling Me That Cold Calling is Dead
    Over our eight years in business we have amassed thousands of statistics on the success of our programs. What ever happened to just picking up the phone and dialing? Every day, we are inundated with the message, "INBOUND, INBOUND, and INBOUND!" There have been only two of those stats that have never changed. Thanks, Pete
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 30, 2009
    [Business] 10 Tried and True Ways To Smash Marketing Writer's Block
    At a recent Way North Writers, NH meeting (writers who are interested in the business of writing) members ranging from new writers to professional published writers offered the following suggestions to keep motivated when the writer’s muse has temporarily left the building. It happens to all of us. Try using What if? to get an idea.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 30, 2009
    [Business] 10 Tried and True Ways To Smash Marketing Writer's Block
    At a recent Way North Writers, NH meeting (writers who are interested in the business of writing) members ranging from new writers to professional published writers offered the following suggestions to keep motivated when the writer’s muse has temporarily left the building. It happens to all of us. Try using What if? to get an idea.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Business] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. Business blogging has many benefits, among which is the potential to increase your rankings in search engines and earn you thought leadership. As you know, we at HubSpot are crazy about data-driven marketing. Why, you ask?
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Business] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    here are some of my favorites that we''ve seen businesses use them for to help improve their marketing, specifically. 'I love spreadsheets. lot more than the average person. I know, I don’t get out much.) Usually a declaration like this leads to a conversation surrounding pivot tables, VLOOKUPS, and data-driven decisions. Did we scare you?
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Business] The Critical Ingredients Of Effective Demand Generation
    Marketing must drive sales for the business. The critical ingredient to growing your business is to ensure consistency and growth in your sales pipeline. 'Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Emails Work, But Only If Created Correctly.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Business] Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI
    'Lead scoring has become an integral part of lead generation today, especially for larger businesses that generate hundreds of leads each day. If you are interested in scoring the phone leads you generate for your own business or for clients, below are some four ways to do it. And the two lead types are quite different.
  • WRITTENT  |  THURSDAY, MAY 2, 2013
    [Business] 51 Inspirational Quotes for Being Successful Content Creators
    Though creativity comes and goes, we cannot allow ourselves to be dependent on it as it can be really costly for our business. 23) “Be passionateabout the culture andthe business, andremain positive,because it inspiresothers.” 36) “What helps people, helps business.” Enjoy it! 1) “It’s quite fun to do the impossible.” Try again.
  • HUBSPOT  |  FRIDAY, MAY 27, 2011
    [Business] How to Get Ahead of the Marketing Learning Curve With Mobile PPC
    The availability of such a deep level of device and carrier segmentation is quite beneficial, because you can set up campaigns for each carrier and device and test the combinations that provide the best results for your business. It will be interesting to see how fast businesses adopt different forms of mobile media like PPC.
  • MARKETRI  |  THURSDAY, APRIL 25, 2013
    [Business] Why Your Professional Services Marketer Needs Mentoring
    'In 2009, after completing my senior year of college and receiving my business degree with majors in marketing and business management, I was absolutely thrilled to land my very first job as a marketing assistant at a research firm. started out like any eager young marketer, ready to learn and to help grow the firm I had joined.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 11, 2013
    [Business] Sales Prospecting Perspective Weekly Recap - Week of January 7, 2013
    Salespeople have always had a distaste for prospecting, preferring to allow an inside team dedicated to uncovering new business play that role for them. We led off the week with a great post from one of our senior Business Development reps, Samantha Goldman. It’s a supplement to them.” Now, on to our weekly recap.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 6, 2010
    [Business] B2B Marketers: When NOT to Pursue a Case Study
    It's not enough to show that your solution works as promised – you need to illustrate the business impact of your offering. If your customer hasn't been using the solution long enough to see an effect on his or her business, you're not going to have much of a story to tell. 1) Customer isn't yet seeing results.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 17, 2011
    [Business] Content Marketing: 7 Simple Steps to Get Started
    With this change in doing business, great content is now mandatory. “ Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” B2B Demand Generation | Guest post by Jep Castelein. ” Jep’s now with Marketo. ” Sound advice, I think. Focus.
  • WRITTENT  |  THURSDAY, MAY 1, 2014
    [Business] Growth Hacker Copywriting: a Mind-Blowing Trend to Watch?
    All of these people at the forefront understand one fundamental fact about business growth; that you’ll struggle to get anywhere without content. In their first 29 months online, they grew from 0 to 88 million visitors a month , making it far faster-growing than Huffington Post, Business Insider or even Buzzfeed. It’s the relevance.
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Business] 8 Mobile Apps You'll Wish You Downloaded Yesterday
    It will, however, give you a handful of useful business apps to further extend that digital Swiss Army knife of yours. Here are eight notable apps to help your day and business run better. Helps you keep up with your business network contacts while on the go.". -- William Buckner, Android, 1/2014. let''s get started, shall we?
  • HINGE MARKETING  |  MONDAY, JULY 7, 2014
    [Business] What’s New in the Third Edition of the LinkedIn Guide for Professional Services Executives
    Use this easy, efficient schedule to get started on LinkedIn no matter how busy you are. Use LinkedIn to generate more qualified leads and drive more business. 'At this point, you probably have some idea of how important LinkedIn is for professionals. So what’s included in the guide, and what’s changed in the third edition?
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 18, 2010
    [Business] Share Surveys of B2B Social Media Usage with Caution
    Social media is where communication is going and based on the general adoption curve, businesses should consider using it. B2B Social Media and the Business Revolution Jay Baer, social media strategy consultant and co-author with Amber. These are frequently shared via social networks and blogs (including this one). am sick of it.
  • ENGAGE  |  FRIDAY, MAY 9, 2014
    [Business] Let’s Show the World What Good Content Marketing Can Do
    These programs not only celebrate greatness in our business, separating world-class content marketers from the bandwagon jumpers, they also define the business, and help all of us see new possibilities for the future. 'Content marketing is a hard concept for people to appreciate in the abstract. He used to be in advertising, sort of.
  • SALES CHALLENGER  |  TUESDAY, JANUARY 8, 2013
    [Business] How NOT to Under- or Over-Serve Customers
    To avoid price negotiations, sellers must teach customers about an unknown problem or opportunity in the customer’s business that the supplier is uniquely positioned to solve. Increased access to information often means customers approach sellers later in the purchase process. Blog Sales & Service Sales Channel Management
  • STORIES THAT SELL  |  WEDNESDAY, AUGUST 18, 2010
    [Business] Copywriters: Homework Makes You a Better Case Study Writer
    What are the main business benefits that users can expect? Copywriters: Today’s the first day back to school where I live. Neighborhood kids are donning their new backpacks, books and shoes. Homework isn’t just for school kids. Now’s the perfect time to talk about the studying you have to do as a case study copywriter.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 12, 2013
    [Business] Why Is B2B Marketing Automation Growing So Slowly?
    ve excluded business under $5 million revenue from this analysis because that’s a very different market. BuyerZone survey returned 13% usage, although it probably included mostly small businesses. ** Here's the Manta data if you want to play along at home. So if you’re working in the industry, don’t circulate that resume just yet.
  • BLOG MY CALLS  |  FRIDAY, OCTOBER 5, 2012
    [Business] FREE Webinar with The Telephone Doctor
    Obviously any business should care (and really does care) about having great customer service. This is especially critical when mobile marketing is projected to drive 70 billion NEW phone calls to businesses in the next two years. As you probably know, we have started a marketing webinar series. These webinars have been great!
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Business] 11 Ways to Use Content to Build Online Authority
    And why are so many marketers and business owners fighting to be the online authority in their industry? And if you're a business owner, you've gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue. Create Niche Content.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 2, 2012
    [Business] Try An Interactive Implementation On Your Next Teleprospecting Campaign
    Implementation starts with Client Operations, Business Development Rep and the client’s team working together to fill out a series of work sheets over the course of a week. The features and functionality of the solution are secondary at this point – the focus is on what business problems the solution addresses.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 26, 2012
    [Business] How to Do Great Marketing with (Almost) No Money
    B2B Demand Generation | Small Business Marketing. And also to a group of business folks on Long Island for the Hauppauge Industrial Association on February 15, 2012. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 14, 2011
    [Business] Our Favourite Posts, Week of August 8th
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Source: Business 2 Community) | Read the annotated post here. The Future of Business.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 16, 2011
    [Business] For What Do You Stand?
    Are people advocates for your business? Trust is the #1 asset of any business. Does that sound like the kind of company you like to do business with? Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.
  • MARKETING ACTION  |  FRIDAY, JANUARY 11, 2013
    [Business] Social Media Is Driving Customer Service Expectations
    And that 50% of consumers give a business just one week to respond to a problem before dropping the company? Did you know that 59% of consumers say they would switch brands for better service? And that 48% of consumers use both social and search to research a potential purchase? Watch the video.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 29, 2013
    [Business] Three Reasons Marketing Is the First Budget Cut
    So rather than pointing out the benefits of investing in marketing during a downturn, share your solution: when businesses have already cut out the fat and need to further reduce expenses, where should they look? To support the case, you point to research and cases showing companies who invest in marketing during a downturn come out stronger.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Business] A 3-Step Framework to Connect the Dots Between Marketing & Sales
    Executives are so busy, working 70-80 hours a week. This imbalance creates an inherently unstable business model. They’re going to be asking questions about their business challenges, their goals, and determining if your company would be a good fit.” 'This post originally appeared on the Sales section of Inbound Hub.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Business] Why You Should Stop Mapping Content Formats to the Buyer’s Journey
    Your Turn The next time you see the buyers journey stage, instead of the information needed, drive content formats in your business or your client’s, please send them a link to this post and let me know in the comments below or with a note on Twitter ( @wittlake ) that you did. Yeah, right. The format is simply the packaging. Disagree?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, DECEMBER 11, 2011
    [Business] Q&A: Trouble Setting Up a Follow-Up Meeting
    JILL ANSWERS : Dealing with crazy-busy prospects is a real challenge. If that's the case, then you need to wrap your request for a follow-up meeting with the valid business reason why they need to meet you again. TERRY ASKS: I help people with new product launches. But I run into trouble when I try to nail them down for the next step.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 27, 2012
    [Business] Why the Year 2013 Will Belong to Influence Marketing
    In the coming months, the power of influence that Generation C holds will prevail in the Internet economy and fundamentally change the way we do business. Marketers and business leaders (CEOs) are beginning to understand the impact of the new Generation C influencers and will further integrate this aspect in their marketing campaigns.
  • FATHOM  |  WEDNESDAY, APRIL 30, 2014
    [Business] PPC Hero Conference 2014 (Recap)
    On Monday, April 28th, the show kicked off with keynote speaker Bryan Eisenberg (co-author of the Wall Street Journal, Business Week, USA Today and New York Times best-selling books) demonstrating proven methods for enhancing landing pages & increasing conversion rates. You can download her presentation here ). See our presentation here).
  • FATHOM  |  MONDAY, NOVEMBER 25, 2013
    [Business] Breaking Down 5 Buzzwords from Dreamforce
    While it’s impossible to attend all of the 1,000+ sessions, making everybody’s experience of the event unique, I feel confident in making some broad generalizations about the theme of the conference, which essentially applies to anybody that does business. don’t think that helps you very much. The It is also something more.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 20, 2014
    [Business] Why You Should Include Phone Calls in Your Email Performance Metrics
    That’s why businesses generating the most value from email marketing are the ones that continually test all aspects of their campaigns – from subject lines and format to messaging and calls-to-action – to find what works and what doesn’t. Business Insider estimated that there were 1.4 Social media is killing email!), In the U.S.
  • JUNTA 42  |  THURSDAY, NOVEMBER 18, 2010
    [Business] Are Brands Ready to Be Media Companies? 4 Steps to Yes
    " The question about whether or not media brands are like real brands has been asked every since I've been in the media business. If you are going to develop content for your industry, for your customers to drive your business, it has to be the best. Not be so tied to legacy revenue streams and experiment more digitally.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 7, 2011
    [Business] How an Industrial Distributor Uses Content Marketing Effectively
    Visit Grainger’s current site and you can immediately see how they’ve transformed their business by using online content marketing strategies. Content under the Services tab is packed with customer-centric content all geared to help their customers harness the power of the Internet to make their own businesses more efficient.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 4, 2014
    [Business] Understanding Preheader Text [VIDEO]
    'In this installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Jill Bastian, Community Education & Training Manager at VerticalResponse walks you through the ins and outs of preheader text. Want more marketing tips and tactics? Sign up for the free VR Buzz. © 2014, VR Marketing Blog.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Business] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Other noteworthy content marketing tips and guides from her blog include: •  3 Steps to Maximize Content Marketing Resources. •  Visual Content: How to Re-imagine Your Brand. •  21 Social Media & Content Marketing Tips Tailored For Small Businesses. So it is with Content Marketing Week. What pitfalls should content marketers avoid?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 19, 2012
    [Business] Get In On the #EloquaTour Book Giveaway
    Get In On the #EloquaTour Book Giveaway is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this How do you make an in-person more interactive? This is a question we ask often at Eloqua. That’s why we share photos , presentations and tweets. Here’s how it works.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 27, 2011
    [Business] Facebook’s Arctic Servers & 5 Other Cool Data Centers
    Facebook’s Arctic Servers & 5 Other Cool Data Centers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Facebook officials announced today that it plans to build a new, 300,000-square foot data center just 60 miles outside the Arctic Circle in Lulea, Sweden.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 30, 2011
    [Business] CRM+ When Regular CRM is No Longer Enough
    By going beyond mere business data to provide complete customer intelligence, Our latest product CRM+ revolutionizes the way all CRM end users – from sales, marketing and service, to operations and partner channels – know their contacts and prospects, build trust, execute productive one-to-one relationships and, ultimately, drive more revenue.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 24, 2011
    [Business] InsideView Brings Added Sales Intelligence to Users of SAP CRM
    Business Insights, Contacts and News Immediately at Fingertips of Users of SAP CRM 7.0. bringing rich business insight, alerts and actionable social media to customers,&# said Heidi Tucker, Vice President, Global Alliances, InsideView. InsideView, a sales intelligence leader, today announced its InsideView CRM Sales Intelligence 2.0
  • HUBSPOT  |  TUESDAY, JUNE 21, 2011
    [Business] 4 Ways to Increase Online Influence
    For business owners it is important to understand who influences their products and services, and to deal with these opinion leaders with authenticity and respect. Then the businesses need to make sure these “leaders” can experience their product and service – so they can then talk about it with authority.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 31, 2013
    [Business] Why Salespeople Don’t Follow Up on Good Leads
    Here’s a statistic that would surprise reps like these – and might surprise some marketers as well: about 45% of business-to-business leads, that is people who’ve inquired about a product or service, will end up buying. Business-to-consumer leads tend to close at an even higher percentage: typically, 55 to 60%.).
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Business] The 12 Types of People You’ll Meet at a Conference
    You’ll probably see this person chatting up multiple groups of people during happy hour and handing out business cards. Goal = Establish a business partnership. Similar to the “networker,” the deal maker attends a conference with the goal of creating business partnerships. Check out the list below to find out.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 23, 2011
    [Business] B-to-B Blogs Can Help Increase Marketing Efforts to the Professional Tradesmen
    Helpful Hints to Attract New Business Using Your Blog. For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. What better way to increase your brand awareness and generate new leads? Maybe you Should.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 21, 2010
    [Business] Have You Surveyed Your Customers to See the Best Way to Get Them Info?
    If I deliver info the way customers want it, you stand a better chance of them doing something with it and at the same time, you’re making it easy for them to business with you (a novel idea). Maybe you should! The point being is when was the last time you asked your customers how they would like to receive information?
  • WEBBIQUITY  |  MONDAY, AUGUST 9, 2010
    [Business] Four Ways to Measure Social Media Marketing Results
    Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. Influence: a.k.a. Answers, comments posted on your blog, etc. Sentiment: Are the comments, posts etc.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Business] The Future of B2B Marketing: It's Social
    The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. For marketers, the old way of doing business is unsustainable. This got me to thinking. But what does that mean…? Augmented Reality For B2B Marketing in 2011?
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 22, 2012
    [Business] Generation C : Where The Customer Finally Becomes The King
    Social media influence from Generation C will change the way business is done. Content generated by users and the marketing of recommendations are now at the heart of a new corporate culture; it’s a new way to do business and it’s driven by new, connected consumers. They can end up being the best ambassadors or the worst critics.
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Business] New Chart: Survey Says Inbound Marketing Budgets on the Rise
    Businesses are putting their money where their mouth is when it comes to inbound marketing. According HubSpot's The State of Inbound Marketing 2010 report, the majority of the 231 businesses surveyed said they planned to increase their 2010 inbound marketing budgets from 2009 levels. Why Spending has Increased. What about you?
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2012
    [Business] Beyond Buyer Personas: Connecting with Today's B2B Buyers
    The original intent was to paint the entire picture of the buyer experience to help inform an organization's future strategy for business, sales, and marketing. Here he explains why buyer personas are no longer enough, and a new model for understanding your target buyer. Please outline those seven ways.
  • CK'S B2B BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Business] NEW 6-Part Mobile Innovation Series: Welcome To Your Innovation Moment, Marketers
      After all, innovation is how business wars are won, captains of industry are crowned, companies are reinvented—and entire industries are rebooted.    Far from an option, innovation is an imperative, as it drives real business growth while providing the only real insurance a company has against obsolescence.
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Business] Social Media and Financial Services: What's the Point?
    It’s hard to underestimate the impact that social media has had on the world of business. There are plenty of inevitable business benefits from conducting social media activities. Given the right steps, your social networks can actually perform some of your business functions for you. Why Social? Getting Going - Try a Trial.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 13, 2011
    [Business] Active Listening And Inside Sales Success
    In spending time with my team and new client, we are taking a step back and relating a business conversation to a personal conversation. Ask a question about what that means to their business/environment and the impact it has on them. Listen! Listen! Listen! and find pain in the prospects answers.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 4, 2011
    [Business] Sales Prospecting Perspectives Weekly Recap - Week of February 28th
    We had a busy week for blogs. Here he offers 5 different reasons why just because you've been selected there is no guarantee that you've won that business until that contract is signed. Good Afternoon! There is a great blog that I found last week that I wanted to note before we moved onto the recap. Monday February 28th.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 17, 2010
    [Business] Do All Sales Reps Deserve Leads?
    The territories were split so that each rep had about the same number of good prospects in their potential book of business. The reps would receive a certain percentage of the leads based on how well they closed business the quarter before. I was talking with a sales VP the other day. Happy Hunting
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 27, 2010
    [Business] Blogging Has Made Me A Better Inside Sales Team Manager!
    Our president, directors, sales team, sales ops, training team on down to our business development reps have all been included in the process. I was looking at my blogs over the last few months hoping for some inspiration for this week’s post and realized that I’ve been at this for just about a year. Practice what you preach baby!
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Business] When NOT to Use Lead-Gen CTAs in Your Marketing
    And frankly, who would want to read an ebook about using Facebook for Business after watching a Gangnam Style video? Many businesses decide to use CTAs to generate downloads of their middle- and bottom-of the funnel content in an attempt to generate marketing qualified leads (MQLs). Business Models Not Based on Leads.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 17, 2010
    [Business] 10 B2B Social Media Case Studies and Examples
    UPS, the global shipping firm, is launching a new “logistics” ad campaign in the coming days to boost its credentials with small businesses by leveraging social media networking power. Yet something was missing – the hard business case for social media. Below are some recent examples that have been written about. Continue reading.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 22, 2013
    [Business] 1 Billion Reasons Why You Need a Mobile Marketing Strategy
    It is for this reason that businesses of all size and industry are rushing to formulate a marketing strategy targeting smartphone users. If you’re smart, the 1 billion smartphone users in 2012 are enough to assure you that your business needs a mobile marketing strategy. It’s unavoidable. Do the images appear correctly?
  • B2B VOICES  |  FRIDAY, NOVEMBER 16, 2012
    [Business] Where Does Facebook Fit in Your B2B Communications Plan?
    If you liked this post you may also enjoy the following: The Three I’s of Social Business Media. It’s been a media frenzy for Facebook surrounding it’s recent IPO and reaching one billion users around the world. Will Facebook emerge as a leading B2B platform? But can it compete in the B2B space with LinkedIn?
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 20, 2011
    [Business] B2B Marketing Gets Social Spotlight With LinkedIn IPO
    Ever since the recent LinkedIn IPO catapulted the business social-networking platform into the financial stratosphere, B2B marketing has emerged from the shadows of its flashy, highly funded B2C counterpart. billion, LinkedIn is poised to bring social media networking to the forefront of business-to-business marketing conversations.
  • THE EFFECTIVE MARKETER  |  THURSDAY, OCTOBER 14, 2010
    [Business] B2B Marketing Summit Shows Old Problems Persist
    According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#
  • VOICE-BASED MARKETING  |  MONDAY, MAY 20, 2013
    [Business] 3 Ways You Can Use Google Universal Analytics to Pump Up Data
    'As Google Universal Analytics continues to pick up steam, more and more of our customers are interested in the different ways the tool can be used to benefit their businesses or clients. It has always been a goal of ecommerce businesses to gain more insight into how users are interacting on their site. Tightening up e-commerce.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, AUGUST 4, 2011
    [Business] Mobile Apps for Sales
    In an increasingly mobile business world, professionals operate day-to-day on their mobile devices. Because of this, vendors have worked to develop the best apps that can bring all the necessary business functionality to an individual on the go. With everything else going digital, why shouldn't business cards?
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 8, 2013
    [Business] 3 Principles of Customer Retention – i?marketing (Part 7)
    Your job as a marketer doesn’t end with acquiring a customer; you’re still in the nurturing business. Customer retention is a great way to ensure that you will be in business long-term. Treat them with respect, and you’ll keep their appreciation…and their business. 'Editor’s Note: Our recent regional i?marketing
  • HUBSPOT  |  TUESDAY, APRIL 5, 2011
    [Business] 3 Marketing Lessons From Charles Darwin
    When you think about Darwin’s Theory of Evolution , you may first think of its original application to animals, but in our business ecosystem, it isn’t much different. Your Buyers Are Changing - There’s no doubt that the way consumers and businesses are buying today is different than it was 10 years ago.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 5, 2012
    [Business] The Social Media MBA: Part 3: Social Media Landscape
    This website, for instance, is the sponsor of the Social Media Strategies for Business LinkedIn Group , which should interest anyone who wants to learn more about and discuss social media strategy. This is a newer platform, but definitely has some great potential for business. These are the emails every instructor loves to read!
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Business] The Ultimate Checklist for Integrated Marketing
    Social media can serve as an effective promotional vehicle for business blog content and help drive traffic to your blog, and your blog can provide fresh content that can be used to keep social media accounts updated regularly and consistently to engage and grow your business' social audience. Email and Social Media. Share on Facebook!'
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