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  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 11, 2015
    [Business] 5 Best Paid Distribution Methods And When to Use Them
    91% of business marketers prefer LinkedIn for content distribution – more than any other platform. and Business Insider. The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Why Sponsored Updates? Multiple targeting options (e.g. The numbers.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Business] Secrets of Lead Generation Superstars
    Do they understand certain fundamentals of business that most overlook? It’s clear that the long-term health of any business is contingent on its ability to attract high quality leads for its sales team. Gerber is the author and founder of E-Myth Worldwide, a company that specializes in small business coaching.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Business] 9 Steps to Building a Unique Value Proposition in Management Consulting
    unique value proposition is typically a short sentence or two that communicates your competitive advantage and why a client should do business with you. Not only will it help differentiate you from the competition, prospective clients will be more likely to engage your services knowing that you really understand their business. Use it.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Business] 7 Epic Marketing Uses of LinkedIn Answers
    With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. LinkedIn Answers gives you just that.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 24, 2013
    [Business] The 3 Goals For Your Content Marketing
    The only reason to execute a content marketing program is to drive business outcomes. What are the goals for your content marketing efforts? Many people start to stutter when they get this question. The answer may not always be simple. But every content marketing program should have the same goals: Reach. Engagement. Reach. Engagement.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2016
    [Business] Live From Marketing Nation Summit: Digital Transformation, Resilience, and Authenticity
    Marketers have transformed from being a service component of the business, with the purpose of feeding leads to sales and the perception of being a cost center, into a critical competitive foundation of the business with a seat at the revenue table. What is the business impact? And, it’s already begun. The Nation Talks.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Business] Create an Event Oasis: The Top Reasons to Host a Lounge
    lounge space can be just about anywhere — a hotel, restaurant, or museum – that allows you to create a dedicated and branded environment to network, showcase your personality, and provide a place for people to connect outside of a busy tradeshow or event environment. What is it? Why should I consider one? 1. Who should I invite?
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Business] Career-Changing Advice Your Boss Wishes You Knew
    know that we are rarely satisfied and are constantly looking to grow our business, and that we know all too well we can’t do it alone. If you’re airtight with all of your business communication and follow-up your boss will notice, and trust you more for it. To read more content like this, subscribe to Insiders.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Business] Basic Coding for Marketers: Resources, Tips & Strategies You'll Need to Get Started [Webinar]
    Most companies, even if they’re not in the software business, need some kind technology to help them successfully run their companies. From checking Facebook over coffee to ordering the lunch via the Seamless app to replying to customer feedback on Twitter, so much of our world is powered by code. Want to tune in? When : August 9th at 12 p.m.
  • HUBSPOT  |  MONDAY, FEBRUARY 11, 2013
    [Business] 101 Sure-Fire Ways to Make People Hate Your Marketing
    And if they followed you, they must be ready to talk pricing, right? 9) Post something to your Facebook business page every five minutes. Business Blogging. 11) Make your business blog all about promoting your products/services. Your business blog should be all about how awesome your business' products and services are.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Business] 6 Twitter Contest Ideas Worth Exploring
    How many times have you seen businesses organizing a “RT to win” or a “Follow to win” contest? Running a contest in Twitter can be really simple and clean and, without a doubt, Twitter is a great place for brands to organize contests as businesses could easily engage and chat with their followers. Fastest correct answer. Sweepstakes.
  • ANNUITAS  |  TUESDAY, FEBRUARY 18, 2014
    [Business] Why Process Transformation Fails
    Implementing strategy and process is not a quick fix approach and rushing things to meet an IT change policy, the beginning of a fiscal year of a product launch is not good business and will often cause more disruption in organizations that improve the current state. 4.     Lack of Leadership. Why was change was actually occurring.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2012
    [Business] Week in Review - Feb 10th
    How evolved is your business blog Next week is Valentine's Day. While we're sharing a little love for some of our favorite blog posts today, we're also sending out some virtual XO's to all our fellow B2B bloggers, our clients, and everyone else who brightens our days. Be good to your loved ones - and yourself!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Business] Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research
    Business Data. Skip to global navigation. Skip to local navigation. Skip to main content. Skip to account links. Skip to footer. Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Search Forrester.com. earch. Advanced Search. Search our database of research documents. Welcome to Forrester.com.
  • SAZBEAN  |  TUESDAY, MARCH 6, 2012
    [Business] Enterprises Opening Up to Social Networking
    Social networking companies, meanwhile, are trying to woo business users and bring them and their advertising dollars into the social fold. The number of large companies that block employees from accessing social media sites from the workplace is dropping, according to a report released Monday from industry analyst firm Gartner.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, FEBRUARY 27, 2013
    [Business] [Video] How Much Prospect Research You Should Do
    especially if it’s a big opportunity that could be pivotal for your business. So, think of the size of the opportunity and what it might mean for your business. Are you wondering how much prospect research you should be doing before you contact a potential prospect? The answer depends on the value of the opportunity.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Business] Seth Godin Says Google Has Officially Jumped the Shark
    Smart business decisions? Google’s business is booming these days. Its core search business is stronger than ever. This post originally appeared on Up and to the Right , a new section of Inbound Hub. Read more content like this by subscribing to UATTR here. However, marketing guru Seth Godin sees something bigger at work here.
  • HINGE MARKETING  |  THURSDAY, JULY 23, 2015
    [Business] Generating Architecture Leads: 3 Important Lessons for Principals
    Business development for architecture firms continues to get more sophisticated. While the Architecture Billings Index is more stable and even on a slight upward trend, closing new business can still be a struggle. Think of it as a system that generates, qualifies, and nurtures leads until they become new business opportunities. 2.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Business] How to Grow Your List with Email Sign up Forms
    Have your email sign up form and links to the form on all pages of your website, blog and other channels where your customers and prospects can interact with your business. This way, while you’re busy running your business, your email sign up form can easily collect new subscribers. Need a refresher? Less is more.
  • BIZNOLOGY  |  TUESDAY, AUGUST 23, 2016
    [Business] It’s normal to be bad before you’re good
    attended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. used to be a photographer and, to be honest, real shooters use the best cameras and lenses they can easily afford. Who buys the Nikon D5 and the Canon EOS-1D X Mark II? You don’t need it. You can write anywhere for now.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Business] How To Create Killer Content With Google Analytics
    The key to marketing, and overall business, success is understanding your customer. “This open knowledge approach ensures your business—and the goals you have for it—are well catered for, regardless of how much prior knowledge you have when it comes to understanding analytical data around Web traffic.” Lead Generation.
  • SOCIAL MEDIA B2B  |  THURSDAY, JANUARY 26, 2012
    [Business] 12 Revealing Stats About B2B Social Media Marketing
    35% of B2B Marketers don’t think social media is critical for their business. Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges in effectiveness and understanding the results.
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Business] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    Peter Hoffman, VP of sales and marketing for the company, sat down with Paige Musto, Act-On’s director of communications, to discuss how a traditional firm infused new digital marketing techniques into its day-to-day business activities. This situation is pretty typical for any small to medium-sized business. Editor’s note: Richard M.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Business] How to Please Google in a Post-Hummingbird World
    You should talk to your customers, pay close attention to what gets them to convert, and understand why they’re considering your business in the first place. Find out their most common questions or concerns and what objections you need to overcome in order to win their business. So what does it mean to produce quality content?
  • WRITTENT  |  FRIDAY, MAY 10, 2013
    [Business] Twitter Strategy, Promoting Events with Visuals + Podcasting Tips!
    Even if you didn’t, let’s check some of the essential ways you can accomplish incredible success in event marketing, business tweeting, podcasting, and content marketing. recent CMI reserch on small business content marketing is attached! Signs That B2B Small Businesses Have Big Plans for Content Marketing.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Business] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    The Hinge Research Institute surveyed 530 professional services firms to better understand the business challenges that will define 2015 for IT services firms and give them a competitive edge. Consider, for example, the top five business challenges cited by technology services firms. That should come as no surprise.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Business] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    Done right, your content helps your buyers build trust and confidence in your business. Another reason mobile is so important is that it’s in use at all times of the day or night, not just during business hours. What makes SEO important for your business? But can you afford to skip SEO? Demand Gen Report). Social Media B2B).
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Business] Twitter Opens Advertising to All: Here's How it Works
    With those stipulations no longer in place, now even small mom and pop shops and businesses with smaller marketing budgets can leverage Twitter''s advertising platform using Twitter''s self-service platform to give their organic Twitter presence a boost. Ready to get your hands dirty with some Twitter advertising? Now''s your chance!
  • SYNECORE  |  MONDAY, JUNE 24, 2013
    [Business] Why Non-Profits Need Inbound Marketing
    However, just like any other business, be strategic about what channels you use. An exciting announcement came out of HubSpot last week that''s got the inbound world buzzing. HubSpot is helping charity: water use the principles of inbound marketing to further spread the non-profit’s mission. Pretty cool, right? So, you’ve got the content.
  • LEANDATA  |  THURSDAY, JANUARY 14, 2016
    [Business] Safe and Secure with LeanData
    And that’s why your business information always will be safe and secure when you partner with LeanData. “We know prospect data is some of the most valuable information that an organization possesses,” said Kelvin Cheung , co-founder and chief technical officer at LeanData. “We don’t take that lightly. Your company data is precious.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 14, 2013
    [Business] How to Arm Your B2B Blog for Maximum Marketing Firepower
    Artillery B2B Marketing Blog > The Forward Observer With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business. Successful business blogs deliver content that is written for their ideal customer , also known as a buyer persona.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 5, 2014
    [Business] Why Find New Customers is the best name of any Marketing Agency
    Named after a person’s last name, like the company in Atlanta I once worked for – and will never work for again – for any amount of money.  I also suggest you don’t do business with anyone in Atlanta whose company name starts with a P. What do you think? Is Find New Customers company name focused in you?
  • SYNECORE  |  MONDAY, DECEMBER 2, 2013
    [Business] Target Personas: Content Marketing’s New Buzzword
    For businesses that have been around the block several times (in the classiest way possible, of course), building market personas and service areas reeks of simplicity. The fly will most likely continue to drive you to the edge of crazy, and your wall will be in ruins. A no-win situation for all, right? Sketching an Outline.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Business] 12 Simple Ways Marketers Can Humanize Their Brand
    In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional. Speak. Clearly.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 10, 2012
    [Business] Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)
    After countless business trips thumbing through SkyMall, we FINALLY have a reason to justify purchasing the Nano-UV wand. ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers. Come see us at Dreamforce and feed your inner germophobe!
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Business] 30 Terrible Pieces of Social Media Advice You Should Ignore
    In fact, we've seen instances of social media outsourcing (combined with automation, not less!) go terribly wrong for some businesses. Your employees are your company, and they each have their own personal networks of friends and followers that can expand the reach of your content, messaging, and business in general. Have no fear!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 24, 2013
    [Business] What keeps you from making your mark?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The Failure Manifesto and Why it is Hurting Your Business Handling isolation in your worklife 11 Inspired nudges to help you write your book. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. That fear feels like dying. So true.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JUNE 7, 2011
    [Business] Is it Ethical to Edit Online Customer Reviews?
    More importantly, let’s assume this “Snob Effect” on online customer reviews has implications in other businesses, where socio-economics and personal status are factors in the selection of a product or service, and where online customer reviews for those businesses are readily available.
  • HALEY MARKETING  |  THURSDAY, OCTOBER 29, 2015
    [Business] Is Every Day Halloween for Your Staffing Firm?
    Hey - every staffing firm (and every business, for that matter) has tough customers who demand excellence. After all, if a client shares his problem with you (instead of venting on social media ), you have an opportunity to save the business relationship by putting your service recovery process into action. This post isn't about them.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Business] Email Marketing: Spending and Automation on the Rise
    Email marketing has long been a favorite tactic for business-to-business marketers, and it looks like that isn’t going to change anytime soon. As businesses invest more money into their email marketing efforts, they also want more efficient systems that offer maximum results for the investment.
  • BIZIBLE  |  THURSDAY, FEBRUARY 11, 2016
    [Business] How Pricing Affects Marketing Strategy for B2B SaaS Companies
    Do they serve everyone from mom and pop small businesses to high growth startups to Fortune 500 companies? As ABM continues to be a hot topic in B2B marketing, many marketers are unsure if they’re using the right strategy and tactics for their business. It’s especially true when thinking about the optimal marketing strategy.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 21, 2014
    [Business] Life Enrichment: Keeping Your Body/Mind Active
    Ken provides Keynotes, consulting services and products designed to improve business performance. Life Enrichment: Keeping Your Body and Mind Active. While the concept of life balance is important and much has been written and spoken about it, as sales leaders and people in any walk of life it is critical. My mind needed to relax.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 13, 2015
    [Business] Top 5 Affordable Tools to Make Infographics in a Snap
    To effectively produce an infographic, large companies turn to their creative team, but small businesses might not have the same resources. Visme , which is trusted by brands like Microsoft and Symantec, allows businesses to create infographics with a plethora of images and templates. What makes infographics so popular? Piktochart.
  • THE ROI GUY  |  FRIDAY, AUGUST 23, 2013
    [Business] OpenShift Enterprise by Red Hat Benefits Estimator (powered by Alinean)
    Here at Alinean, we help some of the best technology solution providers convey the business benefits of their solutions to their customers. In doing so, we see many different types of technologies and solutions and the corresponding business benefits that those provide. What if you could?
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 28, 2011
    [Business] Jeff Ogden, Guest Host of Mad Marketing TV, to Interview Bestselling Author, Marketing Authority and Sometime Cowboy, Jeffrey Hayzlett During Special 2012 Kick-Off show
    The weekly web-based marketing show, Mad Marketing TV, will deliver its 2012 Kick-Off show featuring Jeffrey Hayzlett, bestselling author of The Mirror Test , frequent business commentator and expert and highly sought after speaker. Jeffrey Hayzlett is a global business authority and former Fortune 100 c-suite Chief Marketing Officer.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 9, 2012
    [Business] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
    The company played around with various video capabilities for a few years, and eventually ended up in the social media client business. Ways Strategic Social Media Can Help Small Businesses, From Brian Solis. Have you noticed anything different lately? That’s right. The kids are back in school! Do you know what that means? It’s true!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 17, 2016
    [Business] Engage Prospects with Video Backed by Marketing Automation
    Then, the platform uses this information to construct a picture of the individual including industry, company, position, and specific business needs. The big picture is that marketers are simply trying to have effective 1:1 conversations with prospects and customers. What digital format is closest to human interaction? Video!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 6, 2012
    [Business] What Walt Disney Knew About Failure
    What Walt Disney Knew About Failure is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this Today’s post comes from Lenn Millbower , a professional speaker with 25 years experience inside Disney. He shares some of his firsthand perspective here. Rowling.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Business] 10 Clever Website Error Messages From Creative Companies
    Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. As a content-based business, it makes sense they'd have a great 404 page! But no matter how many resources you put into ensuring your website never, ever, ever goes down. Tumblr.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Business] Google+ Finally Allows Page Admins, Rolls Out Other Improvements
    Google+ finally responded to what anecdotally seemed to be the most requested feature addition -- the ability to have business page administrators. You have more control over your business page with the addition of administrators for your brand page. Introduction of Google+ Page Administrators. At last! Improved Page Notifications.
  • BIZIBLE  |  TUESDAY, OCTOBER 20, 2015
    [Business] 5 Lies You've Been Told About B2B Marketing Attribution
    Usually at company-wide meetings each team will discuss its accomplishments, tying them back to profit for the business. In today’s competitive business atmosphere, there’s nothing more valuable than understanding your customers and meeting their needs. But it doesn’t have to be that way. Lie #1: It’s too Early for Attribution.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 4, 2013
    [Business] 3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness
    Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Alexandre Papillaud , Director, Global Demand Center at McAfee.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 3, 2015
    [Business] 5 Ways Your Nonprofit Can Rock Social Content Marketing
    Ways Your Nonprofit Can Rock Social Content Marketing by Claire Axelrad - Maximize Social Business. This month I’d like to […]. Author information. Claire Axelrad. Claire Axelrad, J.D., CFRE contributes a monthly column on Social Media and Nonprofits. Claire Axelrad. Twitter | Google+ | LinkedIn |. Social Media and Nonprofits
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Business] How to earn customer loyalty in the age of chat
    “You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. Beyond added revenue, a loyal customer benefits a business in another, equally crucial way: he/she will help build and defend  your reputation. What?!
  • HUBSPOT  |  MONDAY, APRIL 8, 2013
    [Business] 7 Steps to Transforming Into an Inbound Agency
    Inbound marketing is not something you tack on to your traditional marketing offerings; it’s an all-in commitment to a different way of approaching your business , and how you execute for both your clients and your own agency. Heck, you believe in it so much you rely on it for your own business growth -- that''s a pretty serious testimonial.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 24, 2011
    [Business] A Better Way to Do Demand Generation – Outsource It! (via )
    A couple of earlier blog articles tell the story: 7 out of 10 businesses say high quality leads is their top challenge (MarketingSherpa) Outsourced lead generation gives 43% better results than in-house. Put these together and it tells a great … Continue reading → Demand Generation
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Business] Website Redesign Costs Getting Out of Hand? How to Regain Control
    Busy entrepreneurs and marketing directors have a lot of demands on their time, so it’s easy to get overwhelmed and become unresponsive to your agency. Asking your web company to mediate disputes between business partners or marketing team members about the direction of a website (or company!) Don’t believe the rumors.
  • MARKETRI  |  TUESDAY, JANUARY 15, 2013
    [Business] 5 Considerations for Creating and Implementing Your Law Firm's Social Media Policy
    This champion should act as a liaison between the marketing professional and the firm to obtain interest and brainstorm ideas to develop your specific firm strategy and goals for business development. Consider any business or ethical risks. Decide which tools best suit your needs. Set social media guidelines.
  • MARKETRI  |  WEDNESDAY, MARCH 14, 2012
    [Business] 4 Surprisingly Easy Ways to Generate Awesome B2B Content
    ” What most of us don’t realize is that there is a wealth of knowledge, content and topics accessible to almost every business professional. Many of these draw on things that you probably already do as a part of day to day business. They see the benefits of blogging but it takes some time to achieve buy-in.
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Business] Ad Retargeting: It’s About Context, Relevance & Value
    Only now are businesses and marketers beginning to fully recognize the wide applicability of ad retargeting to virtually every stage of the buying cycle – from increasing brand awareness, to influencing purchase decision and optimizing sales conversion. But how does ad retargeting work? That all sounds good in theory, but what’s the reality?
  • CMO ESSENTIALS  |  TUESDAY, MARCH 31, 2015
    [Business] Do Your CEM Activities Have All the ‘In’ Channels of 2015?
    This means that businesses must regularly reevaluate the channels they use to interact with customers, and ensure that they are aligned with buyer preferences. This signals that organizations understand the business value of social media and are investing in making it a part of their customer service activities.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Business] 11 Things You Don't Know (But Should) About Google+ [Cheat Sheet]
    As Google+ rolls out business profile accounts, there will likely be some interesting new possibilities and strategies to take advantage of. As we discussed in our post yesterday, Google+ is growing rapidly , and it seems that Google has opened up the invite flood gates to allow more people to join. Marketing Takeaway. New tools come and go.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 8, 2015
    [Business] How Social Media Affects the Law
    How Social Media Affects the Law by Ethan Wall - Maximize Social Business. Social media is destroying the legal system. It is tearing at the fabric of our laws. Manipulating our fundamental rights. And eroding our justice system. Okay, maybe that was […]. Author information. Ethan Wall. Social Media and the Law
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Business] Get Beyond Views: 3 Metrics That'll Help You Prove Video ROI
    To help you wade through all of the metrics you can measure and focus on the ones you should measure, here are the three most important metrics you need to track to help build your business with video marketing. Video Marketing Metrics That Can Actually Impact Your Business. 1) Rewatches. You can measure views.
  • HUBSPOT  |  MONDAY, APRIL 8, 2013
    [Business] How to Tell if That Industry Event Is Really Worth Your Money
    So as much as you might like to drop everything and hop from event to event, you have to make some choices, picking and choosing the events that will be the most beneficial for your business to either attend, or sponsor. You figure out what your business goals are, and whether these events you''re considering align with them. Managers?
  • HUBSPOT  |  THURSDAY, FEBRUARY 5, 2015
    [Business] 10 Sites for Free, Non-Cheesy Stock Photos
    When Founders and photographers, Allie and David, noticed a how challenging it was for businesses, bloggers, and creatives to find free high-quality images that fit their "vibe and tribe", they stepped in. We''ve all heard the mantra, "don''t settle for anything less than you deserve.". As a result, Death to the Stock Photo was born.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 14, 2011
    [Business] B2B Marketing: Content Mills… …really?!
    If you do outsource your content and messaging, make sure your outsource provider is a good marketing writer who understands your industry, your customers, and your business. OK! I get that the blog abandonment rate is 95%! It’s haaarrrd to think of messages to Tweet! Definition of Mill. or things mechanically or in large numbers.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Business] Marketing Automation: From Shiny Marketing Gadget to Powerful Sales Tool
    Highlight the business case that is likely to resonate with the lead (vs. industry, persona, journey stage, business size & product) so they can easily recall other examples (won and lost) to provide coaching tips. The reality is that field sales reps in traditional industries are busy, stubborn and resistant to change.
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Business] Writing Content and Code Your Customers Love
    This sounds , at face value, like a well-intentioned and successful business strategy, but as Kathy points out in her address last year, trying to achieve the perception of awesome is a fierce and bloody battle with very few winners. The first piece of advice comes from a woman I deeply admire and who has a lot of fans in and around HubSpot.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Business] 5 Marketing Takeaways From Dreamforce 2014
    All business is social business – Social media is here to stay and now plays a critical role in all business. Social has become the preferred medium of communication for consumers and businesses to connect, share content, and communicate. Here are 5 key marketing takeaways from this year’s Dreamforce event: 1.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Business] [Video] Don't Miss the Meaning Behind Your Prospect's Questions
    When we explained how we could help him, he was blown away -- and we got the business. One of the most interesting things I've discovered early in my sales career was the importance of questioning my prospect's questions. I was selling technology at the time. Now I'm not a real tech guru myself, so I had my sales support guy with me.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Business] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    Memory, Information Overload, and 3 Ways Marketers Can Maximize Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload.
  • B2B LEAD BLOG  |  TUESDAY, AUGUST 11, 2015
    [Business] 4 Ways to Segment Your Big Data and Super-Boost Your Lead Generation Efforts
    This allows you to develop messages that are personalized to each segment of customers, which is effective for lead generation as well as closing sales with those leads and generating new business with old customers. Data segmentation is the act of separating your data and grouping it based on shared properties.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 3, 2012
    [Business] The Big Challenge for Content Marketing? Not Content or Marketing – Execution
    Jeffrey has spent the last 15 years covering technology’s overhaul of business and media as a founding editor of Business 2.0 How do so many Web infographics for business audiences, despite their massive popularity, turn into incomprehensible , migraine-inducing user experiences? In one word: wow. The Content Juggle.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 17, 2011
    [Business] Video: Why SXSW Matters For B2B
    Maybe because it was founded on music, or maybe because of its hipster motif, for some reason many businesses don’t take the festival seriously. While other events become increasingly narrow in focus, SXSW connects the dots between artists, geeks, filmmakers, musicians and business. by Jesse Noyes | Tweet this. Share email. Facebook.
  • ACT-ON  |  FRIDAY, DECEMBER 4, 2015
    [Business] Measuring Year-End Marketing KPIs – Where’s the Data?
    The sales cycle may vary for your business but year-end marketing opportunities are still available, so make sure to check out last month’s post. And take a look at Act-On’s eBook,  The New Marketing Metrics for B2B , to learn which data and metrics really matter to the success of your business to help measure against your KPIs.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Business] MarTech Momentum Continues into 2015
    The consumption of content on mobile devices continues to skyrocket and this channel continues to gain interest from both business and consumer marketers. Businesses can now improve their collaboration and share content , and ideas from anywhere and on any device. My answer—not yet, and I don’t think we should expect it to in 2015.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Business] Best Social PR Guides and Tips of 2010 (So Far)
    Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works&# through a series of pro and cons of applying social media stragies in a traditional business environment. Social media has fundamentally altered the practice of public relations. Like what?
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Business] Getting to Yes: 5 Marketing Automation Myths Debunked
    Replace “bar” with “C-suite” and the scenario is played out every day in businesses large and small: marketers seek assistance for what ails them, and decision-makers dig in their heels. Which is a shame, because a lot of what ails today’s marketers (and the businesses they serve) can be solved with marketing automation. Booooring.
  • HUBSPOT  |  THURSDAY, JULY 14, 2016
    [Business] What Does the Future of Facebook Advertising Look Like? [New Data]
    While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely. In this ebook, you'll find data from over 4.5 Social Media Advertising Daily Prom
  • HUBSPOT  |  SUNDAY, OCTOBER 28, 2012
    [Business] Twitter Launches Gender Targeting, and Other Marketing Stories of the Week
    Perhaps these signals are a step toward more Pinterest features tailored to businesses. Uncovering Marketing Benchmarks from 7,000 Businesses. It’s difficult to know how to grow and scale your business if you don’t have many benchmarks to compare your efforts to. So how does Twitter know? My, how time flies!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 12, 2013
    [Business] Tips To Enhance Your Email Deliverability
    Tips To Enhance Your Email Deliverability is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Brian on Twitter @remarketing. Below is an excerpt from the discussion. Read the full interview here. Hansford: Can you give us an overview how you manage email deliverability at Oracle Eloqua?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Business] 5 Marketing Problems Google+ Says It Can Solve
    Marketing Problems Google+ Says It Can Solve is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Christian Oestlien. 1.
  • SALES ENGINE  |  WEDNESDAY, APRIL 20, 2016
    [Business] Are you using the wrong lead-gen model?
    If that sounds familiar, it’s probably because the underlying premise of content marketing is the same as sales prospecting—we do business with those we know, like, and trust. So from there, you should have a business development discussion to continue the conversation down the path until they're sales ready. They need marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Business] The Old Demand Generation Model Versus The New
    The main reason companies are hiring account executives is to close business. There is no true nurture stream so the only business you will receive are the “lay ups” which are very hard to come by in today’s world. AE’s can focus on their expertise, accelerating pipeline and closing business. The Result? Result? The Result?
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Business] How Google+ Is Changing the Web, Even Though No One Wants It To
    This is a classic example of how listening to your customers can actually be the worst business decision you can make. Google+ doesn't need to be the biggest and best social network in order to transform how consumers, businesses, and marketers use the web. Your business strategy will evolve over time. But that didn't matter.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 3, 2013
    [Business] Marketing Automation—Three Success Tips from John D. Rockefeller
    Rockefeller, they usually think of “one of the world’s richest people” or “one of the world’s most successful business people.”  But Rockefeller did not grow up in a wealthy family.  In fact, his father was a “pitch man” who would be gone for months at a time selling cancer treatments from town to town.  If a young John D. Though John D.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Business] Is Your Ego Hijacking Your Content Marketing Strategy?
    Dave Kerpen has a great post about starting his first business with his wife. Authenticity, as he says later , "breeds trust, and trust breeds business.". And that, my friend, is another form of ego. I''m just beginning to explore this mindfulness business. There''s a lot of talk about "mindfulness" these days. content creatio
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 9, 2011
    [Business] 22 Effective SEO Tips to Optimize Your B2B Website
    Claim Your Listing on Business Directories – There are a number of free business directories such as Business.com , Manta , and others. Put your business in the right category. Optimize YouTube Videos – Insert targeted keywords for your business in the video title and description. Now that’s quick! Blogs have both.
  • SAZBEAN  |  TUESDAY, APRIL 19, 2011
    [Business] The Necessity of Sharing with Your Competitors
    Very few small businesses are able to produce even a tweet every day, let alone more valuable content like a blog post every day. There are very few industries where the competition is so fierce that you have to fight your competitors tooth and nail — even those generally benefit if everyone at least has mutual respect.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Business] K’s Top Five for the Week – March 20
    B2B Marketing: Calls-to-action and the business buying cycle via @MarketingSherpa. Is Social Media Content Killing Your Business via @MarketingProfs. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. It isn’t quick.
  • SAZBEAN  |  FRIDAY, JANUARY 21, 2011
    [Business] The “ME” in Social Media is not about You
    While social media may give power into the hands of individuals so everyone is a publisher, businesses often forget that social media is not about them. Everyone expects businesses to throw in a little bit of promotion and advertising, it just shouldn’t be anywhere near the major portion of your content.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 1, 2013
    [Business] How to Generate More Opt-ins With Your Email Marketing Campaign
    How to Generate More Opt-ins With Your Email Marketing Campaign is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note:  Today’s blog post comes courtesy of  Candyce Edelen , CEO of  PropelGrowth , a B2B financial services marketing firm in Princeton, NJ.
  • BIZNOLOGY  |  MONDAY, MARCH 9, 2015
    [Business] 3 Conversion tactics for your online ads
    Your ad and landing page should be focused on giving people information to help them decide to buy from your business. However, many businesses get clarity wrong. Online advertising is a wide-sweeping, effective way to get your products, services, and brand in front of the eyes of hundreds of millions of people all over the world.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 16, 2013
    [Business] [Video] The Only Sales Letter You'll Ever Need to Write
    People are busy. If you''re like most sellers, you want to create the perfect message -- one that your prospects will read and immediately pick up the phone to invite you into their offices. You agonize over what to include in it. You struggle to find just the right words to showcase your expertise without sounding like you''re a braggart.
  • STORIES THAT SELL  |  THURSDAY, NOVEMBER 3, 2011
    [Business] Case Studies: When Measurable Results AREN’T Necessary
    bank advertising with one of the country's local city Business Journals got a big new client from an ad. "Chris Strouth tweeted "sh*t, I need a kidney" then got one." Whoa, what? That's the headline on one of Twitter's new success stories , one of many about how the social media site has made a difference for people.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Business] 22 reasons you know you work in B2B marketing
    When your first question is always 'what's the business model' regardless of context. 5. When 'business travel' means Welwyn Garden City rather than New York City. When you blow the equivalent of the campaign budget on the round of drinks to celebrate winning the business. You know you work in B2B marketing. 1.
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Business] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    company blog helps a firm be found by search engines, establishes the firm as an thought leader in its field, provides clients/prospects a reason to regularly visit the firm’s website, and as such serves as a stepping stone toward future business transactions. Follow their lead and watch your business grow through blogging! 1.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Business] 5 Essential Books to Understand B2B Sales 2.0
    She shows small and large businesses how to use Sales 2.0 Jill Konrath is a key contributor to numerous business-related publications and is an often-quoted voice in business media. by Katie Byrnes To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. Sales 2.0.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 10, 2012
    [Business] 12 Compelling B2B Social Media Slideshare Presentations
    Creating a Social Business for B2B Companies. B2B marketers give lots of presentations in today’s work environment, and are always looking for inspiration for new ideas and new ways to present those ideas. Share your best work with us in the comments. Attentionomics Captivating Attention in the Age of Content Decay.
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