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  • AD YOUR COMMENT HERE  |  FRIDAY, APRIL 29, 2011
    [Business] Social media, journalism, personal branding and value. What does it all mean?
    How does opinion fit into the world of social media for business, communication, journalism… publishing in a digital world where information – facts or opinions – can be made public in a matter of seconds? It depends on what type of opinion you choose to share and how well you present it.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 29, 2009
    [Business] Do You Know Your Customers.Or Are You Guessing?
    know that the speed of business is moving swiftly. In my book, eMarketing Strategies for the Complex Sale, I bestow relevance with the "King" moniker. did this because the old adage that "Content is King" is meaningless unless relevance is involved. Strangely, this point is often overlooked. This is pitiful. Really.
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 24, 2009
    [Business] Lead Nurturing is NOT About Campaigns
    Lead nurturing is about providing useful content your buyers find valuable because it helps them think about, evaluate and solve their problems to create desirable business outcomes. Content marketing is being used in all types of formats. Unfortunately, none of these is actually lead nurturing for a complex sale. These are campaigns.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 9, 2013
    [Business] Is Your Industry Hitting the Click Through Rate Mark? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by John Katsoulis | Tweet this Our marketing efforts only matter if people respond or click through our requests to engage with them. Why would Industrial Manufacturing have click through rates almost three times the average? 7.03%. 5.01%.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 23, 2012
    [Business] 5 Tips for Planning Your Eloqua Experience Agenda
    Tips for Planning Your Eloqua Experience Agenda is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this Start the clock. Eloqua Experience 2012 is just days away. If you’re like me, you’ve been counting down the days – maybe even the hours. Spread Out.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 6, 2012
    [Business] Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando
    Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this Most people have heard by now that we’re moving Eloqua Experience 2012 to Orlando this year. can’t wait! Disneyworld. Gatorland. Legoland.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 12, 2012
    [Business] 27 Million Users, 13 Employees: Inside Instagram’s Success
    27 Million Users, 13 Employees: Inside Instagram’s Success is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Attendees of South By Southwest Interactive were treated to some unexpected wisdom Sunday. The duo broke some news. Riding the Wave. It worked. Big Ambition.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 3, 2012
    [Business] Google Likes Your Blog So Take Care Of It
    It’s nasty business. Yet, you look at your business’ online condition and wonder how it got to this point. Whatever you do, don’t go back to business as usual. Image via Wikipedia. Have you ever watched something slowly fall into neglect? Maybe it was something around your house. Your design is outdated.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 7, 2010
    [Business] Does Your Marketing Solve Your Customers' Problems?
    For B2B businesses, you might be able to figure out how to do that. If you're a consultant or a technology maker or a service business, you know why your customers need you and you can design your marketing to explain what problem you solve, as well as why you do it better than others. Image via Wikipedia. You are looking for a gift.
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 27, 2012
    [Business] Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out
    They now expect to use the web to find, research, and buy what they need for their businesses in much the same way they do as consumers. The web is now pervasive in all our lives, and as busy as everyone is now juggling emails, meetings, text messages, you name it, we need things to be faster and easier than ever in many facets of our lives.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Business] Introduction to Lead Management
    Clear metrics to manage the process of inquiries: MQLs, SQLs, opportunities, closed vs. won business, etc. 'Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. Are they a fit?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Business] Google is a lying liar that lies
    Google kisses Google+ users’ bottoms — Go invest the rest of this week mastering Google+, Google Plus Pages, Google+ Business Pages, and Google+ Communities. 'I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And Google acts pretty dumb. Do it! Do it!
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Business] Lead Nurturing: You can’t automate trust
    They are time constrained and too busy to think. 'Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book. As you might guess, we both experienced lead nurturing follow-up after those visits.
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Business] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    Using your analytics and your sales data, determine which product pages are most important to your business. Each of these lists will not only help you attract attention to your site — both from Google and from others — they’ll help you turn that attention into revenues and repeat business, which, ultimately, is the point.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 5, 2013
    [Business] 4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships
    Lessons From Harley Davidson on Creating Tattoo Worthy Relationships is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this If we surveyed 100 people at random  à la “Family Feud” asking them to name a motorcycle brand, results would likely skew Harley Davidson.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 26, 2015
    [Business] 15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)
    Especially with B2B, selling happens at a corporate level and a business unit level in addition to an individual level. 'Tweet To kick off the new year I’m sharing 15 ideas on improving your lead management. As you’ll see this series isn’t just about getting more leads, but about generating better and higher quality of leads.
  • SAZBEAN  |  TUESDAY, JUNE 11, 2013
    [Business] How to Ensure Your Social Media Campaign Succeeds
    Planning Your Social Media Efforts Planning is an imperative part of any successful marketing campaign, but is even more so to your business as you seek to be successful in the social media sphere. 'This is a guest post by Sean Gallahar from i7 Marketing. We always encourage simple updates to landing pages to be more attractive.
  • SAZBEAN  |  TUESDAY, MARCH 15, 2011
    [Business] The Dangerous Allure of Speed in Social Media
    But a big number doesn’t guarantee you any business and in some ways is worse than being at square one (because you’ve dumped money into something without a clear return on investment, ROI). I’m not exactly sure where companies got the idea that social media is a quick fix. Pay for a bunch of followers and BAM!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 29, 2014
    [Business] Why This Blog Post Went Viral
    Cas McCullough is the founder of Content Marketing Cardiology, a content marketing strategist, author and entrepreneur with a heart for working with solo and small business owners who want to make a difference. The post Why This Blog Post Went Viral appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. This one?
  • THE ROI GUY  |  TUESDAY, DECEMBER 16, 2014
    [Business] Value Selling and the Buyer’s Journey: 3 Conversations to Get "Do Nothing" to "Yes"
    It''s all about convincing the buyer that staying with business-as-usual / status quo is too costly / risk, and helping to make the challenges you can address a top priority in the buyer’s mind. At this stage, the question to answer is “ Why Change? ”. The key question the buyer needs answered: “ Why Now? ”. Why Now? Why You
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MARCH 18, 2013
    [Business] 3 Ways to Create a LinkedIn Profile That Boosts Sales Credibility
    Recent research by CEB shows that YOU are more important than your products/services in getting the business. What prospects really care about today is working with a knowledgeable person who can help them achieve their business objectives. You don’t exist to your prospects. You’re nobody. They’ve never heard of you. Probably not.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Business] 5 Internet Marketing Metrics Not to Obsess Over
    Ultimately, you're participating in these channels because you want them to help you generate business, right? Impressions is another one of those metrics that sounds impressive but doesn't really indicate much business success. Plenty of businesses have overcome negative sentiment and still operated as successful businesses.
  • HUBSPOT  |  THURSDAY, AUGUST 26, 2010
    [Business] Google Launches Real-Time Search Homepage and New Tools
    Included in real-time search are many new features: Real-Time Google Alerts - Do you want to get an email the second someone mentions your business on Twitter? Businesses participating in social media will have a clear advantage in getting found online because of their automatic inclusion in real-time search results. Now you can.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 21, 2014
    [Business] MarTech Conference: Chief Marketing Technology Officers Come Out and Play
    'I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific. Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 11, 2015
    [Business] Tips To Build Engagements: Relationship Advice for Marketers
    Automate anniversary date reminders to show your appreciation for their business. 'The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from nurturing the connection (and so can your partner or customer!). Personalize whenever you can.
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 9, 2011
    [Business] Marketing Trends for 2011
    Many social media monitoring tools exist but most companies need to focus on developing business processes, social media guidelines and to glean insights from such monitoring activities. 9.     LinkedIn cements its lead in the business networking space.  on everything from print vehicles to business cards.  hit song.  R.E.M.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2011
    [Business] Is PR stuck on “social” and missing the bigger picture?
    How has the PR business model changed in the last three years and what’s next? How has social media changed how PR Agencies compete and serve their customers? Are they stuck on “social&# and missing the bigger picture?&#. What does it take to find and attract the best PR talent? Have a question for Elizabeth? 
  • HUBSPOT  |  TUESDAY, FEBRUARY 1, 2011
    [Business] New Data: Emails Sent on Saturdays Have Higher CTRs and Lower Unsub Rates
    The first thing I noticed was that emails sent on Saturdays and Sundays tend to have much higher clickthrough rates than those sent during the business week. In preparation for my upcoming Science of Email Marketing webinar , I've been digging into a giant dataset of over 9.5 Live Webinar: The Science of Email Marketing. Connect with HubSpot
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [Business] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    Perhaps the most frustrating part of marketing is the constant pressure to prove we understand the market, deliver value and drive business.  We know we are going to have to prove that each dollar we spend is going towards driving business, so we carefully weigh our choices before executing campaigns. August, 2014. July, 2014.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 15, 2014
    [Business] 5 Awkward Phone Conversations That Could Have Been Avoided With VBMA
    'Everyone has had at least one awkward phone conversation that makes them wish they could turn their phone into a device that would teleport them into another galaxy, and business calls are no exception. Want to learn more about how to move your business closer to being awkward-free? Awkward Conversation: The Collection Call. awkward.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 29, 2014
    [Business] Some Agencies Just Don't Get It
    Point out that these 8 phone callers will no longer call their business, but rather their competitors'' business. Call Tracking Generates Business for Agencies. Agencies that use call tracking get more business and retain more business than agencies that don''t. 'Some agencies just don''t get it. Fair point.
  • NUSPARK  |  SATURDAY, MARCH 31, 2012
    [Business] LinkedIn and Twitter Advertising and Marketing Options; A Primer
    Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. If you’d like to learn more about these opportunities and how social media marketing can work for your business, please contact me to discuss strategy. LinkedIn. Targeting. You can target LinkedIn ads by. Job function.
  • ANNUITAS  |  THURSDAY, JUNE 2, 2011
    [Business] Alignment – It’s More Than Marketing and Sales
    In both cases, success in securing IT’s support for integrating platforms, communicating with the audience, enhancing sales interaction, and securing business intelligence came from inviting them to the table and listening. Our company made the decision to develop a “small business” version of our software.  strategies. Finance.
  • E-QUIP  |  FRIDAY, APRIL 1, 2011
    [Business] E-Quip Blog: Don't Let Personal Preferences Dictate Proposal.
    But in all my years in this business, I dont recall my engineering and architectural colleagues ever allowing my preferences to influence even a single design decision. This is an underappreciated discipline in our business. Frankly, many so-called proposal specialists in our business lack strong expertise in this area. Posts.
  • HINGE MARKETING  |  MONDAY, MARCH 9, 2015
    [Business] Referral Marketing and Your Professional Services Brand
    And if you meet people in the business community they might refer their clients, although they rarely do. Your reputation is what your firm is known for and the general sentiment around your business. firm’s brand impacts everyone in the business – and ultimately, everyone helps to strengthen or weaken it. Branding
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 6, 2012
    [Business] Does Your Company Have a Social Media Plan?
    My understanding of social media and how to monetize it was greatly expedited because my rifled focus on applying it for new business. Does your company have a social media strategy for your social media efforts? Most companies have jumped on the bandwagon but appear to be shooting from the hip with no strategy or measurements in place.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, JULY 9, 2013
    [Business] Are Microsites Good for SEO?
    Your goal should two-fold: One, create content that helps your prospects determine if they want to do business with you, and two, create content that people will want to share in order to increase your exposure and rankings. “Is this a good idea?” ” he asked. Yes and no. First, it depends on why you’re doing it.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 5, 2015
    [Business] Lead nurturing via email series and content marketing
    When she began working with the “performance group,” a business unit within the firm, Christine was pleased to learn that she didn’t need to pitch the value of launching an inaugural lead nurturing program. In previous B2B Lead Roundtable Blog posts, I’ve offered a group of MarketingSherpa case studies based around a particular content area.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 10, 2012
    [Business] What Should You Tell Customers About How You’re Using Data?
    Clearly, businesses using sensitive data should be up-front and open about what they’re collecting and how it’s used. If you’re a senior manager launching a Big Data initiative, you should start by asking three simple, high-level questions to guide your organization’s data collection strategy.  by Niko Karvounis.
  • SAZBEAN  |  MONDAY, MARCH 26, 2012
    [Business] Consumers are demanding customer service on social media
    Younger consumers are turning to social media for customer service and expect businesses to stay in step. The Social Media Customer Service Report conducted by TNS, which surveyed more than 1000 consumers in Great Britain between the ages of 16 – 64, found that social media is rapidly changing the customer service industry. News & Notes
  • SAZBEAN  |  THURSDAY, AUGUST 5, 2010
    [Business] Socialize Gmail with Rapportive
    have a business account with Google for my gmail and I haven’t been able to login to Rapportive from that account. By logging into Rapportive, you can also leave notes for later right on their profile. Now you can see how else you can connect with a person in order to grow the relationship. Social Information. Raplets. Minor Issues.
  • ENGAGE  |  WEDNESDAY, MARCH 4, 2015
    [Business] Can You Actually Future-Proof Your Brand?
    'If there’s one constant in business, it’s that no brand is immune to changes in market conditions. Business news is littered with stories of companies that have lost focus, diluted their mission and/or had ambitions that outpaced the soft curve of sustainable growth. The End of the Big Mac. Lessons Learned From RadioShack''s Decline.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Business] The Authentic Crisis on Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Authentic Crisis on Social Media by Wade Harman - Maximize Social Business. 'You have only one job on social media. Be authentic. Be true to who you really are. That’s what they’re saying anyway. But why aren’t we being who we really are? Social Media Psychology
  • THE ROI GUY  |  THURSDAY, DECEMBER 18, 2014
    [Business] Alinean launches free on-line ROI calculators and assessments for Sales, Marketing and IT
    Downtime Calculator – quantifies the current cost of downtime on revenue, business processes and productivity, and the benefits achievable via improved availability. These tools provide great comparative benchmarks, insights and justification to develop and drive business value improvements.” The portal can be accessed at [link].
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Business] Why Marketing Operations is the Heart of your Marketing Team
    This is time they could be spending on acquisition marketing, customer retention, social media marketing, or whatever it actually says on their business cards. 'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. was sure they didn’t need so many people for operations alone. Unsure?
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 10, 2014
    [Business] Announcing The Inaugural B2B Web Usability Report
    Buyers are busy and face numerous demands on their time and attention. What elements of the B2B vendor site were most valuable? What elements supported trust and credibility? What elements were frustrating, annoying, and absolute show stoppers? We hope you find it as valuable as we did. We were surprised but validated by this data.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Business] How Important Are the Services Your Technology Firm Provides?
    But does your firm fully understand how and why your services are relevant to a client’s business? What critical business challenges are clients and prospects trying to solve that leads them to seek out a professional services provider in the first place? 'The answer depends on whom you ask. Where does it hurt? sharper image.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 2, 2012
    [Business] Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
    When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. The analysis phase is where business acumen comes into play. Regular marketing analytics reviews are critical success factors supporting our mission.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 5, 2013
    [Business] Why Marketing Made Simple TV beats the pants off Find New Customers
    Find New Customers is a services business. And with just a handful of sponsors for the show, we will be well positioned vs. a services business with slim margins. 'Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). It’s simple.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 11, 2013
    [Business] A Find New Customers client story – Why it didn’t work
    It was like digging a hole and then putting the dirt back – it did nothing at all for the business. I’m sorry, but if the business leader is unable and unwilling to address marketing best practices, the deal is doomed. '“You can’t help someone who does not want to change.” But the deal did not last long.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 22, 2012
    [Business] Want to Improve Profits Quickly? Reduce Sales Discounts
    Let’s say the average is 42%, which is not unusual for a company who sells complex products to businesses. You know the Business Problems Solved. Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Take a close look at Sales Discounts. You know the Ideal “Go-Live” Date.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 19, 2012
    [Business] The World’s Best Marketing Program?
    Paul Gillin, Social Media for the Business Customer. This office’s seasoned team will support Act-On’s rapidly growing international business in the U.K., Since Find New Customers is like most young companies, we cannot spend a fortune on Google Adwords, display ads and more. And our sponsor, Act-On is doing very well too! see below).
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JANUARY 18, 2012
    [Business] Marketing’s Reading List for 2012
    Just when you thought the cognitive-science fad in business circles was wearing out, Nobel winner Daniel Kahneman releases what is likely to be considered his magnum opus on the way people think and make decisions, particularly commercial ones. The Filter Bubble. Steve Jobs. The Challenger Sale. Definitely worth a look.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 26, 2011
    [Business] A Terrible Prospecting Email Example
    This is an actual email a business partner received from a multi-billion dollar telephony company, Avaya. I’d like to invite you to watch the following short videos which briefly talk about the benefits that our AVAYA Phone Systems IP Office Solution and Unified Communications solution could bring to your business.  We give up.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 28, 2010
    [Business] What Makes (and Ruins) Great Company Stories
    When you use a great story to convey your brand, people start talking about your business. Vistage speaker Jeff Ogden , is President of  Find New Customers, which helps business develop and implement programs to improve the way they find and acquire new customers—it’s “ lead generation made simple.” What ruins a great story?
  • SALES CHALLENGER  |  SUNDAY, NOVEMBER 18, 2012
    [Business] Getting Commercial Insight Right
    DENTSPLY: “We deferred kick-off until we’d built the foundations—deeper knowledge about customers and their business, for example. Then DENTSPLY: “We ran a pilot with a few reps from each section of the business (i.e., Now we start with an insight about the customer’s business and end with our benefit.”. It hadn’t. Then
  • WORKFACE  |  THURSDAY, AUGUST 2, 2012
    [Business] You've Heard of CRM, But Do You Know VRM?
    VRM has a several issues that needed to be addressed: Customers would gladly take control of their VRM and use it as they see appropriate, but they do not want to pay for that right, whereas commercial businesses have every motivation to invest heavily in CRM. Businesses want control. Who can blame them? ProjectVRM Wiki.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 12, 2013
    [Business] Using Twitter in the Pharmaceutical and Medical Device Industries
    Retaining existing customers is important to the long-term health of your business. Use Twitter Search to monitor terms related to your business to help spot unhappy customers and solve their problems. Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [Business] 6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This
    Because a buyer want a sales professional who understands their business and how it can be improved. You’ve booked the appointment with them because you know their business and believe you can help them, right? The days of asking a buyer the question, “So, what do you do?” ” are long gone. Read the company blog. conclusion.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [Business] 6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This
    Because a buyer want a sales professional who understands their business and how it can be improved. You’ve booked the appointment with them because you know their business and believe you can help them, right? The days of asking a buyer the question, “So, what do you do?” ” are long gone. Read the company blog. conclusion.
  • CLIENT BRIDGE  |  THURSDAY, DECEMBER 27, 2012
    [Business] Content Marketing Ideas for 2013
    Develop a content marketing metrics plan for your CEO or supervisor that includes only those metrics that will make the case for company business objectives. As marketers plan and budget for 2013, most are searching for innovative content ideas. Here are a few of their examples. Develop/refine a content marketing mission statement.
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 14, 2012
    [Business] HubSpot Competitor Analysis Tool
    The tool allows businesses to keep tabs on how they’re performing against their competitors according to the most important metrics of inbound marketing. HubSpot recently upgraded their popular Competitor Analysis tool. Click on any of the website URLs in your list to instantly run a full Marketing Grade report for the website.
  • CLIENT BRIDGE  |  TUESDAY, AUGUST 28, 2012
    [Business] Statistics That Indicate the Future of Marketing
    45% of US businesses are conducting some form of mobile marketing. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. View Original Article
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 4, 2011
    [Business] From "Contact Us" to Lead Generation
    Having a "Contact Us" page on your site legitimizes your business by making it possible to communicate with a real person. Khoa Bui in Entrepreneur Magazine talks about how to make the most out of your "Contact Us" page. But it's also a great way to gather leads. Have a contact form on every page, or almost every page, of your site.
  • CLIENT BRIDGE  |  WEDNESDAY, APRIL 6, 2011
    [Business] Coming Trends in Marketing Technology
    Foursquare, Gowalla and Facebook Places all connect repeat customers with deals at local businesses. As Twitter and Facebook become more established as marketing platforms, other technologies with marketing potential will be introduced. Groupon plans to expand into this space as well. Other technologies are further out. View Original Articl
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [Business] Webinar this Friday - 5 Things You Must Consider Before Purchasing Marketing Automation
    But this webinar isn’t about why you should buy marketing automation – that’s been discussed at length by everyone in the business. This Friday I'll be presenting a 45 minute free Webinar, sponsored by Focus.com and hosted by the ever-popular Adam Needles, on preparing for a successful marketing automation deployment. You can register here.
  • CLIENT BRIDGE  |  MONDAY, JULY 19, 2010
    [Business] Thoughts on Outsourced Lead Generation
    You should own the strategic marketing component of your business. Outsourcing lead generation is always an interesting topic. Some people say that you should never outsource your lead generation.others wonder why you would ever do anything else. There is just too much to know and things move too fast. Stay involved. Free Download.
  • MARKETRI  |  MONDAY, APRIL 30, 2012
    [Business] SO A SLAM DUNK! The 2012 SOCIAL SLAM Delivers All Day Long
    ” This circle of passionate people with entrepreneurial spirits is all about breaking down silos, putting customers first and moving business objectives forward through integrated marketing. Utility or Death: Provide businesses and people with utility. Micro-niching is Trending in the Blogosphere. Embrace the uncertainty!”
  • SALES CHALLENGER  |  MONDAY, MARCH 10, 2014
    [Business] The Most Important Factor for Key Account Success
    'Now we all know that key accounts are critical—it’s fairly common to see 70-80 percent of an organization’s business come from just 20-30 percent of their accounts. The business of Key Accounts is incredibly complex, and there are many factors that combine to either enable or prevent success.  Can our two companies even pull this off?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 20, 2014
    [Business] B2B Sales Prospecting: Remember to Finish Listening!
    When you are busy putting together an answer in your head, you are no longer fully listening. 'AG Salesworks is pleased to bring you a guest post from Jeff Shore , an in-demand sales expert, author, speaker and executive coach. Most people do no listen with the intent to understand, they listen with the intent to reply.”. Stephen R. Covey.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 14, 2013
    [Business] Are Machines the Future of Marketing?
    Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. When IBM’s Watson can tackle healthcare issues , marketing advice from machines doesn’t seem so unlikely anymore. Are you ready? Yikes! Your Turn.
  • NNC SERVICES  |  THURSDAY, APRIL 25, 2013
    [Business] Best B2B Facebook Marketing Tips
    'Every B2B marketer knows it’s a must to include Facebook in their social media strategy but more than often they seem to struggle to get results from a business page. That’s because they often approach it as a personal profile, when, in fact, it should be approached as an extension of their company website and.
  • B2B IDEAS @ WORK  |  MONDAY, JULY 11, 2011
    [Business] B2B Word on the Street: Guerilla Marketing
    This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes.
  • BLOG MY CALLS  |  TUESDAY, MAY 7, 2013
    [Business] 6 Reasons You Shouldn't Use Call Tracking
    You might be a business that doesn''t care about phone calls. There are some businesses that legitimately don''t care about phone calls. These might be niche e-commerce businesses or restaurants. There are some businesses in this category. Take our business as an example. Our audience consists of other businesses.
  • WRITTENT  |  WEDNESDAY, JUNE 19, 2013
    [Business] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
    We’ve curated some of the brightest ideas on how you can develop a Pinterest for business presence to be reckoned with: 1. However, to truly stand out on Pinterest for business, it’s critical to customize your images to promote content. However, is the network a viable tool to promote content in the B2B realm? Create Custom Images.
  • STORIES THAT SELL  |  WEDNESDAY, NOVEMBER 7, 2012
    [Business] Customer Case Studies: More Effective, Loss Costly
    Response : Third-party white papers, business/thought leadership white papers and customer videos were overwhelmingly described as being most costly to create. Response : Case studies came in second among the answers, with business/thought leadership white papers first. Conclusion.
  • REPUTATION TO REVENUE  |  MONDAY, APRIL 26, 2010
    [Business] The lure of cheap content in B2B marketing
    But the underlying idea of maximizing content with minimum investment is all too common in B2B as well, especially as business marketers scramble to keep up with the accelerating demands of content creation for lead nurturing and social media. The mills themselves are mainly a B2C issue (at least for now!).
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 25, 2010
    [Business] The Perfect Storm in Customer Service
    Some trends in business may come and go but delivering a great customer experience will never go out of vogue. Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Just ask Dell regarding their batteries that caught fire. Tweet This!
  • AGILE B2B COPYWRITER  |  MONDAY, APRIL 18, 2011
    [Business] K’s Top Five for the Week – April 17
    There’s tips on how to choose the right content for your business and how to keep that content in tip-top shape. How to Find the Right Type of Content for Your Business by @tpisello via @junta42. This post breaks down what types of content will work best for your business, and examples specific approaches. Who owns your content?
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Business] 20 Things Every Graduating Marketing Student Needs to Know
    Otherwise, you're wasting a whole lot of time making decisions without proof that they work and/or benefit your business in some way. Nobody taught professional marketers already in the business how to "do social media"; they had to figure it out on their own. How can you best serve them while serving your business? Academics.
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Business] The Greatest Danger in Marketing: Metrics
    Here are a few common metrics for B2B marketers and ways some businesses influence the metric without driving long-term results. High volume, low cost traffic sources will immediately your metrics, but they may not improve your business. Without marketing metrics, marketers cannot manage investments or show the value of marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 5, 2012
    [Business] How Marketing Should Approach Sales Reps
    How Marketing Should Approach Sales Reps is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Michael Martin | Tweet this Sales enablement is one of the most important aspects of many marketers’ jobs. But, all too often, the way marketers approach sales reps is lacking in strategy and preparation.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JULY 7, 2010
    [Business] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
    &# If you’re a business to business marketer, you ought to check it out. They help to support our arguments, enable us to build our business cases and they shine light on new opportunities and emerging market segments that hold potential for our offerings. marketers and business owners. Best of B2B Marketing. Enjoy.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Business] Why B2B Blogs Aren’t Achieving SEO Success
    MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Why B2B Blogs Aren’t Achieving SEO Success May 26, 2010 at 9:22am ET by Galen DeYoung Earlier this month, I led the Hot Seat Lab on Better Blogging for Business at MarketingProfs’ B2B Forum in Boston. In some cases, this may be okay, but in most cases not. b2bmarketin
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 27, 2014
    [Business] 7 Tips to a Stellar Welcome Email
    To start, you want to deliver a friendly message that offers additional information about your business. They are showing interest in your business, now it’s your turn to show interest in them. “A conversational tone is the easiest way to connect recipients; so, stray away from the business speak,” she suggests.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Business] How Helping Others Helps You …Get More Links
    With link building still in mind, we need to be more focused on the business of helping others in their own online marketing endeavors. Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships. Offer To Help Someone BEYOND the Business Norm.
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Business] Marketing: The Best Inside Salesperson You’ll Ever Hire
    This is something I noticed in my own business as well as the customers and vendors I called on.  Work with post sale customers to monitor online behavior and provide nurturing collateral to stoke future referral business. If your business has an e-commerce platform, it can sometimes even take a customer all the way to the close.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Business] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
    This indicates the company in question is 17 listing positions away from beating its competitor for the term "using facebook for business." Is this an important keyword with an appropriate level of competitiveness for your business? And if you're a local or regional business, get proactive with geographic search terms.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 28, 2011
    [Business] Are Local Websites Like the Internet’s Old Gray Mare?
    Local websites are often of low quality – Unfortunately, local businesses don’t do websites real well. Either way this is not a good way to get people to come learn about your business. Your chances of getting their business fall off exponentially. Image by Kerri-Jo via Flickr. No surprise there. Why is that?
  • INBLURBS  |  TUESDAY, DECEMBER 18, 2012
    [Business] The REAL ESTATE market + VIDEO
    Some are saying it is the ‘new’ Business Card. Showcase, Attract + drive more people to your business. Static text emails are easy to ignore, and at their best give a customer only the vaguest notion of what your business really values. Global Purveyors + Marketers in the Real Estate realm are plentiful on the Internet. VMail –.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 22, 2011
    [Business] Are You Using Content Marketing to Understand Your B2B Audience?
    Evaluation - They want to understand the solutions you provide and how they would benefit their business. If you’re into social media, you’re doing it with a purpose in mind. You have a story to tell and you want to tell it to a certain type of person. As you’re creating content, identify which stage it falls into.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Business] Is Content Curation an Easy Way for Content Marketers to Do More.
    an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. of Tiecas, Inc.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Business] How to Review Your Marketing Analytics in Just 10 Minutes
    Visit them at HUGS 2011 and join their Birds of a Feather roundtable discussion, “Using Analytics Tools for Business Growth.". Most business owners and marketing managers are too busy to dive into website analytics every day. LyntonWeb helps companies grow with creative inbound marketing and technology solutions.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 3, 2015
    [Business] Modern Marketing Lessons From PetRelocation [Webinar]
    17: "Why You Need To Be A Modern Marketer: The Business Impact Of Marketing Maturity In The Age Of The Customer." '“What’s the best airline for my bulldog?” ” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. Register now! Content Marketing Content Planning
  • CONVERSIONATION  |  MONDAY, SEPTEMBER 6, 2010
    [Business] Social media listening, online feedback and the bad reputation phobia
    The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often miscomprehensions and a lack of strategies to efficiently monitor, analyze and respond to online feedback. Click title to read more
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 31, 2011
    [Business] Stop Blogging – Start Thinking…
    Chances are if you’ve attended any seminars in the last few years on leveraging new technology, social media, and the mighty power of the Internet, you’ve been told that you and your business must blog. The bloggers who have made their business successful by blogging had not just the gift, but the passion and tenacity to pursue it.
  • VIEWPOINT  |  TUESDAY, MAY 15, 2012
    [Business] How many inquires does it take to make quota?
    Let’s say you ask the sales manager for the following, and she gives you: Quota this year: $7,500,000 in new business. Net new business needed not yet in pipeline: $5,000,000. Formula to Predict Inquiries Needed to Make Quota i. Here is the formula: Formula. You need some very basic information to slip into the formula iii.
  • WRITING ON THE WEB  |  MONDAY, MAY 16, 2011
    [Business] Content Marketing with Videos: Free Webinar
    Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce. How to brand your channel to effectively promote your business. Publishing video on your site is like a client magnet. It’s the best way to get new viewers to your website and blog.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 15, 2010
    [Business] What Are Your Target Audience’s 5 Top Web Sites?
    Harvard Business Review blogs. have invisible ninja’s who help me out when I’m busy. If you want to create content that engages readers, you have to know their online habits and interests. Yet how many of us scramble to post on a blog or upload a  video to YouTube without taking time to survey our target audience ? Tennis.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 18, 2014
    [Business] The slippery slope of influence marketing
    The post The slippery slope of influence marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post The slippery slope of influence marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. He had actually been paid to attend this event because he is an “influencer.”
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