| || |
INBOUND SALES NETWORK Troubles Converting Qualified Leads Into Paying Customers?
| THURSDAY, JANUARY 19, 2012
While business-to-business companies are spending large sums of money to generate sales qualified leads, the greatest effect on the bottom line is how well your sales team can convert them into paying customers. However, this has not necessarily meant an increase in potential sales opportunities. Not All Leads are Created Equal.
EARNEST ABOUT B2B This is the week that was: Can I ask you on a data?
| MONDAY, MAY 14, 2012
This is the next generation of business buyer and one to keep our beady eyes on – because they will be measuring you up for sure. Salesforce looked at how important social networks and technologies are to CEOs of UK businesses and put its findings into an infographic. Enjoy. Content advice of the week. Content. What’s your experience?
WEBMARKETCENTRAL What Works in B2B Technology Marketing
| TUESDAY, JUNE 12, 2007
Marketing Sherpa has just published a free whitepaper titled Business Technology Marketing Benchmark Guide 2007-08: Practical Data for B2B Software, Hardware & Services Marketers. actually wind up registering to use these resources. The other 90% leave without a trace.â€ 10% sounds optimistic. It's the hunter concept turned sideways.
WEBMARKETCENTRAL PR and Blogging Outreach: Macro Issues
| FRIDAY, AUGUST 10, 2007
And in the fast, busy pace of an agency, people frankly don't have the time to check everything that exits the doors. Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. mean, I admit it.
WEBMARKETCENTRAL PR and Blogging Outreach: Practical Tips
| TUESDAY, SEPTEMBER 4, 2007
Read Naked Conversations by Robert Scoble and Shel Israel : This book provides a great overview of the role that blogging now has, especially for businesses and customer conversations. Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. Is it serious or sarcastic?
VIEWPOINT 3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)
| TUESDAY, NOVEMBER 27, 2012
Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. Today's guest blogger is Jeff Molander. Sometimes those people are us! So after all these years what have we learned? The Bottom Line.
VIEWPOINT Are We Playing Hunger Games? Key Questions Confronting Inside Sales
| TUESDAY, JUNE 26, 2012
One marketing and inside sales executive at a large and well known company told me about how her organization is frustrated by the scarcity of sales people (inside and outside) who are capable of closing closeable business. Britton Manasco is a principal with Manasco Marketing Partners. You can reach him at Britton@ManascoMarketing.com.
SALES INTELLIGENCE VIEW How to Get Your Prospects to Call You Back in 2012
| TUESDAY, JANUARY 3, 2012
Building from that last two, you should know about your prospect as a persona and know about their specific business needs. It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. Leveraging existing connections.
B2BBLOGGERS The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.
| FRIDAY, NOVEMBER 12, 2010
As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. They are no-brainers, right? This week enjoy the first two. Sign up.
HUBSPOT Google Updates Algorithm to Provide Fresher Results for 35% of Searches
| THURSDAY, NOVEMBER 3, 2011
Event marketing is great key tool for face-to-face marketing to help your business grow. Dear marketers of the world. Let me guess -- you've got some kick-butt content on your blog, optimized with specific keywords that have been ranking your company well in search engine results for the past year. Guess again. Recent Events or Hot Topics.
FEARLESS COMPETITOR The Most Important Thing to Do on Monday, Mr./Ms. CEO – Talk with Customers
| SUNDAY, APRIL 29, 2012
Pick up the phone and call the CEO of those businesses. That spreadsheet will become one of the most valuable assets your business has today. Jack Welch, when he was CEO of GE once told a newly promoted GE executive, Charlene Begley “ Go talk to customers. They never lie to you. “ That’s your mission for Monday.
FEARLESS COMPETITOR What’s the Real Key to Success? It’s Failure
| SATURDAY, DECEMBER 17, 2011
and author of Wired for Thought - who penned a great Harvard Business Review article entitled “ Why I hire people who fail.” There’s a lesson for business leaders here. The World’s Greatest Successes are the World’s Biggest Failures. ” – Winston Churchill. ” – Thomas Edison. What do you think?
FEARLESS COMPETITOR Final Chance to Vote – Poll closes today!
| WEDNESDAY, NOVEMBER 30, 2011
Jeff leads Find New Customers which helps businesses with 150 to 5,000 employees who sell complex products and services to businesses to implement best practices demand generation programs. and he humbly asks you to vote NOW! Time is almost up!). Voting Closes Today for top b2b demand generation experts. Vote here: [link].
FEARLESS COMPETITOR Google’s Panda update dooms the SEO industry
| MONDAY, JUNE 27, 2011
Does the Panda update kill the business for search marketing firms? “ Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. IMHO, the industry is dead. Link Building – they used to buy domains just to get links.
FEARLESS COMPETITOR The thieves have been vanquished
| WEDNESDAY, MAY 18, 2011
We were out of business. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. For another post on this, see Find New Customers is back and better than ever. We went dark on August 3, 2010. No website, no blog and no email. Find New Customers
EARNEST ABOUT B2B It’s all in the message: Bringing clarity to complex propositions
| THURSDAY, JANUARY 6, 2011
Now we admit, that can be pretty darn hard when it comes to the provision of business or IT services – and when push comes to shove, companies tend to shy away from giving performance guarantees (take Accenture, funny it’s “High performance delivered” and not the eminently more compelling “High performance guaranteed”). ROI: Negligible.
MODERN B2B MARKETING Selling Power TV with Bill Binch
| FRIDAY, OCTOBER 14, 2011
Here Bill provides examples on why it’s important to discover what lead scoring model fits your business. by Rick Siegfried Recently our Senior Vice President of Sales, Bill Binch, was interviewed by Gerhard Gschwandtner, Publisher of Selling Power, on Selling Power TV. Sales Success with the Changing B2B Buyer. B2B Sales Lead Scoring
HUBSPOT What Does a Content Career in Marketing Look Like?
| TUESDAY, APRIL 23, 2013
But if you''re working in the context of marketing, you''ll grow your career faster and further if you shake this alluring label, and think of yourself as a business person. Our content is not art, it''s achieving a business end. 'I graduated from college with a degree in Renaissance literature and European history. At the same time.
BLUE FOCUS MARKETING Blue Focus Marketing Nominated – MarketingSherpa’s “Reader’s Choice Award – Best Social Media Marketing Blog”
| WEDNESDAY, JUNE 6, 2012
In a business environment that only seems stable when it’s changing, we have worked diligently to provide you cutting edge analysis and fresh perspectives. We are proud—and humbled—to announce that Blue Focus Marketing’s blog has been nominated for a MarketingSherpa Reader’s Choice Award. Please give him your vote as well.
REPUTATION TO REVENUE Editorial strategy: Why do B2B customers need your information?
| MONDAY, MAY 24, 2010
still think this is true, but today's research makes me think more about how you carve out the right position in the broader business media landscape. A new report from the always excellent Project for Excellence in Journalism got me thinking a bit differently about thought leadership and content marketing and marketing as media.
HUBSPOT 10 Stops to Take on the Road to Lead-Generating Landing Pages [INFOGRAPHIC]
| THURSDAY, AUGUST 2, 2012
You can extend this idea and create persona-centric landing pages to tailor your messaging to the various buyer personas you have for your business. If you’ve ever wondered how to build a landing page that converts , or even why you should be using them, you’re in the right place. We'll take you on a trip across the U.S.,
TOMORROW PEOPLE 40 New Year’s Resolutions for Marketing in 2012
| MONDAY, JANUARY 16, 2012
The brand new year brings with it the chance to review and update your marketing approach for your business. Possible New Year’s resolutions for each of the above areas could be: Marketing strategy - New Year’s Resolution: I will build my marketing and sales approach around new trends that are truly relevant to my business.
HUBSPOT The Anatomy of Conversion-Optimized 'Thank You' Pages
| MONDAY, JANUARY 9, 2012
Take advantage of these strategies to generate higher-quality leads that will be more likely to convert into customers for your business. After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page. Access to Your Offer.
HUBSPOT 6 Propaganda Tactics to Empower Your Marketing
| FRIDAY, JANUARY 6, 2012
In other words, in inbound marketing, taking a risk can also good for business. Propaganda has been used in some way by every political movement or government since the dawn of time. Its main goal is to influence. It can be used to sway opinion, to move people to act, or to affect decisions. Sound familiar? Take Risks, Even if They're Small.
HUBSPOT 5 Real-Life Examples of Awful PR Pitches
| THURSDAY, JANUARY 26, 2012
Instead of talking about Valentine's Day, research a few fundraisers for cancer that your business may be able to participate in. The key is figuring out other ways to connect your business to the cause. As we've discussed in past blog posts, it's not easy to pitch journalists. Example 1: It's Vocus' Fault! Source: Bad Pitch Blog.
HUBSPOT 3 Reasons Why Marketers Get No Respect
| MONDAY, JUNE 20, 2011
According to Monique Reece in her book Real-Time Marketing for Business Growth : “Organizations need to think beyond marketing as simply a department because the role and meaning of marketing has evolved way beyond this. Download the free 10-page chapter from Monique Reece’s “Real-Time Marketing for Business Growth.”
DIGITAL B2B MARKETING Five Keys to Creating Content that Drives Awareness
| THURSDAY, JUNE 2, 2011
Ways to improve business or reduce cost that require purchasing your product are only valuable when I’m in market. Current marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Current. Original.
TRADESMEN INSIGHTS What Are You Doing to Build Stronger Customer Relations?
| WEDNESDAY, MAY 25, 2011
So assuming he doesn’t grow his business or you don’t come out with anything new for him to buy over the next 30 years, he would have spent $150,000 with you. I believe the rule of thumb is it takes 5 times as much effort to get a new customer than it does to keep an existing one. Is he worth keeping? I’d say so.
HUBSPOT Excuse Me, There's a Digital Hair in My Print Media Soup
| THURSDAY, OCTOBER 4, 2012
We believe in the merits of channels like Google, Facebook, Twitter, LinkedIn , and the whole wide interwebs for marketers and business owners to spread their message, and generate leads and customers. What did the transition process off of it look like for your business? As inbound marketers, we're really into digital media. Hokay.
MARKETRI How Professional Services Firm Can Excel at Content Marketing without Jeopardizing Billable Time
| THURSDAY, FEBRUARY 28, 2013
” is what our professional services clients think when I ask them to add content marketing to their already busy schedules in which billable client work is the first priority. With the following time-saving strategies, you can accomplish one more thing: growing your business by generating leads online with content marketing!
MANHATTAN MARKETING MAVEN A 2011 Perspective on Media Mix
| WEDNESDAY, JANUARY 12, 2011
Business objectives must drive the process. StrongMail survey of 900 businesses found that only half expect to increase ad spending in the new year. Business Effectiveness. It’s a new year and a new fiscal budget cycle. This necessitates choices focused on channels, media mix and targeting strategy. Clarity is critical.
- The six best marketing blogs you’ve never heard of
Phoenix Rising — Rebel Brown has been consulting on business transformations and start-ups in California for more than 20 years. Why wouldn’t you listen to her business advice? Social Media Explorer — For my money, Jason Falls is the best social media blogger in the business. well most days at least.
CONNECT THE DOCS ClickLaunch: The Content Marketing PlayBook
| MONDAY, OCTOBER 12, 2009
Thanks for finding time out of your very busy schedule to provide your valuable insights to our readers. million in new business. present yourself as an expert in your industry.and to ultimately change the way you do business. ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers.
INSIGHTIQ BLOG Online Security: Plan of Action for Phishing Attacks
| THURSDAY, NOVEMBER 15, 2012
In these scams, attackers distribute fraudulent emails that appear to come from legitimate businesses. Marketers need to be aware that phishing is a form of cyber-attack used by hackers to infect computer systems, defraud consumers, and discredit brands. Your consumers and your brands are both victimized in these attacks.
INSIGHTIQ BLOG Why United Failed and JetBlue Won: A Tale of Two Customer Experiences
| MONDAY, AUGUST 27, 2012
Continue to lead the industry in customer experience and you’ll always have my business You may have read the story of Annie and Perry Klebahn, the parents whose daughter went missing in Chicago’s O’Hare airport after a series of grievous mishaps by United , the airline flying the young girl to camp. Yes, the airline makes mistakes.
HUBSPOT What REALLY Matters in a Website Redesign
| THURSDAY, JULY 22, 2010
So many businesses get stuck on 'form OVER function' when trying to design or redesign a website. For a majority of businesses, it's a best practice to have your home page, interior pages, and blog consisting of different layouts so visitors can easily distinguish between them. It's okay, not everyone was born to be a designer.
MANHATTAN MARKETING MAVEN Get Serious About a New Job in 2011
| TUESDAY, DECEMBER 28, 2010
In the spirit of making next year better, consider Kim Bishop’s new book, Get Down to Business and You’ll Get the Job , as a tool for change. At the dawn of 2011, too many of my friends and colleagues are still unemployed or underemployed. And many are stuck in jobs they hate because the job market seems frozen. Full disclosure. It’s an $18.98
SALES INTELLIGENCE VIEW How are successful salespeople leveraging social media for selling? – Creating Value
| TUESDAY, DECEMBER 27, 2011
With social media exploding as a form of communication, there are going to be more and more people leveraging the channel for business conversations. Not just brands but real people that want to solve business problems by asking others online. Some of these experts are listed in our post on the 25 most influential sales leaders.
IT'S ALL ABOUT REVENUE Dreamforce 2011: Salesforce.com Talks Platforms #DF11
| THURSDAY, SEPTEMBER 1, 2011
Earlier in the day, Infor, a business operations software company, announced it was releasing new applications built on Force.com, called InForce, and receiving an investment from Salesforce.com. Dreamforce 2011: Salesforce.com Talks Platforms #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
MEASURABLE MARKETING Trophies Driving Blog & Social Media Engagement
| MONDAY, MAY 9, 2011
It's very probable that these virtual honours and "gamification" will start to be applied into other areas of business, not only in social media and marketing The collectables (in the form of graphical badges that are displayed on the user's profile) can be earned, traded with other users, gifted and purchased.
MEASURABLE MARKETING Google Wallet: NFC's North American Beachhead
| FRIDAY, MAY 27, 2011
It’s possible that a user may be able to be pushed a coupon for local businesses (imagine walking by your favourite restaurant and having a coupon sent to your phone) or that retailers will be able to issue coupons via mobile and easily track when and where they’re being redeemed via Google Wallet.
MEASURABLE MARKETING Webinar Recap – Mobile Web: A Crash Course
| TUESDAY, JULY 26, 2011
Mobile browsers have specific needs and advantages, and mobile websites need to be designed with these in mind Mobile apps may or may not be the best solution for your business, depending on your objectives Managing content for your websites and mobile websites is much easier from a single platform. the number jumps to 77%. In the U.S,
FOLLOW THE LEAD For faster decisions, be a decision guide
| TUESDAY, MARCH 19, 2013
This can be especially true with products and services that a business does not buy often. Now it’s a game not of selling, but of getting the right information in a request for proposal and putting together an effective business case to justify the purchase decision. Check it out. Sales
SAVVY B2B MARKETING How The Whole Organization Can Help Sales Management Increase Productivity!
| WEDNESDAY, AUGUST 17, 2011
Nothing frustrates Account Management / Customer Service more than having a poorly documented account thrown over the wall with little or no idea of why they purchased the solution or what their business environment is. It allows them to focus on winning new business and being focused on that goal alone. Where have all the admins gone?
SAVVY B2B MARKETING A Savvy Thanksgiving
| WEDNESDAY, NOVEMBER 24, 2010
From new babies to new homes to new clients, we have never found ourselves so busy. am grateful for the generous support of my friends and business associates, for the smiles they bring to my days and the tips, tricks, and insights they share. Here at Savvy, we are giving thanks, sincerely, for all the good things in our lives.
HUBSPOT 5 Actionable Insights to Extract From Your Landing Page Analytics
| FRIDAY, MARCH 23, 2012
Compare the page elements of your best pages to your worst ones to see if you can come up with any best practices specific to your business. For example, if you know your blog is one of the first places people learn about your business, you'd probably be better off displaying CTAs for those evaluation-stage offers on your blog.
HUBSPOT 12 Critical Marketing and Sales Metrics You BETTER Be Tracking
| FRIDAY, OCTOBER 5, 2012
Using data is a great way to bring sales and marketing together to align towards key business goals and keep both teams accountable and successfully working together. Sales and marketing alignment takes work. That's why it's critical sales and marketing should track shared goals and metrics to keep each team accountable to the other.
B2BBLOGGERS 6 Lead Management Tips | B2Bbloggers.com - B2B Social Media and.
| THURSDAY, JULY 1, 2010
Today’s B2B buyers are busy. As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. Listen. Sign up. Or Does It?
TRADESMEN INSIGHTS Social Media: How Can Manufacturers Get the Most Out of It?
| THURSDAY, JULY 8, 2010
Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 55 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? take my survey [link].
HUBSPOT Gary Vaynerchuk on "Context Marketing"
| THURSDAY, APRIL 14, 2011
Even though Gary has lead an extremely interesting life, his audience is still more interested in how he can help them than Gary's general opinions about how the business economy is evolving. Now, we have reached a point with social media where every interaction you have with someone can have a huge impact on your business.
- Cold Calling Sucks, So Have Some Fun With It!
Listen, no matter how you cut it, you’re calling people in the middle of the day to get money from them and last I checked being interrupted and solicited isn’t something people like when they are busy. People that haven’t done it have no idea. That one person is your win for the day. What I suggest you do is have some fun.
- The Importance Of Staying Focused While Teleprospecting
A recent blog in the Harvard Business Review written by Tony Schwartz, entitled, “The Magic of Doing One Thing at a Time caught my eye as I began thinking about my upcoming day and the tasks I had on my “to-do” list. Well perhaps an example will help demonstrate what I mean.
- Sales Prospecting Perspectives Weekly Recap - Week of May 2nd
It seems we build a lot of unnecessary busy work into our day by jumping from screen to screen in our CRM. Happy Friday Everyone! Welcome to another weekly recap! But first as always, I wanted to highlight a blog that I found this week that I found to be particularly on point with what we preach here at AG. Another great blog Scott!
- Cold Calling Is Like Chess: Think Strategically!
Can you get them to commit to a follow up when they are less busy? Sales Prospecting Perspectives is pleased to bring you a guest entry from one of our BDRs, Abe Richardson. All we have is our words to disarm a prospect. am not going to argue that I have the magic retorts for all situations that you can plug into your specific situation.
- Sales Prospecting Perspectives Weekly Recap For Week Of February 14th
have a few blogs that I quickly want to recap but I wanted to note another great article I found this week: Voice Mail Messages That Generate Callbacks: Tips from Business Development Expert Ron Karr. Good Evening Everyone! Welcome to another weekly recap! hope you had a wonderful week. So it looks like spring may just be around the corner!
- Making Your Sales Messaging Less About You And More About Them
One of my senior business development reps summed it up well for me. Last week my blog focused on making sure your messaging spoke specifically to your prospect's pain. Based on a couple of the responses I received back, I wanted to provide some specific examples of what my team has found to be useful in getting their attention.
- Do Outlook Meeting Requests Really Work for Teleprospecting?
The important thing to remember is that the people you are reaching out to are busy. We, at Sales Prospecting Perspectives, thought it would benefit our readers to also hear from the folks who are in the trenches of teleprospecting, making dials every day to find sales qualified opportunities for our clients. Thanks Dan!
B2B MARKETING INSIDER Top Takeaways From Blogwell Philly 2010
| THURSDAY, NOVEMBER 11, 2010
To review, Blogwell is an event sponsored by the Social Media Business Council , a community for social business leaders at large companies. Social Media Business Council‘s CEO, Andy Sernovitz presented on ethics in social media and the comments from many folks after his session showed that he really delivered his message.
FEARLESS COMPETITOR Marketing Made Simple TV to Premier Tomorrow at Noon ET
| WEDNESDAY, MAY 9, 2012
Marketing Made Simple - Smart but Simple Ideas to Improve Business. Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show tomorrow, Marketing Made Simple. is the new weekly show created by the fertile mind of Jeff Ogden, President of Find New Customers. Watch for it.
FEARLESS COMPETITOR Sunday Learning : TED Video |David Damberger – Learning from Failure
| SUNDAY, JANUARY 29, 2012
How are you embracing failure in YOUR business? Sundays are for learning at the global marketing firm Find New Customers. We have a simple goal – to share fresh ideas and insights on Sundays. The idea is that in 20 minutes or less, you can come away with new ideas and insights. For more insights, check out this earlier post.
FEARLESS COMPETITOR What’s the measurable value of blog syndication?
| WEDNESDAY, OCTOBER 19, 2011
In terms of generating business results from that increased traffic, see [link]. B2B Demand Generation | What is the value of blog syndication? asked Tom to help me understand the real value of blog syndication. Here’s his thoughtful reply: Three reasons for syndicating your blog. Syndication builds blog traffic. Thanks Tom.
FEARLESS COMPETITOR The Power of B2B Blogging in 2011
| WEDNESDAY, JUNE 15, 2011
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | The Power of Blogging. Every B2B company should have a good blog filled with great content. The B2B Sales Lounge is effectively dead. Demand Generation
HUBSPOT 4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
| FRIDAY, NOVEMBER 16, 2012
Where this gets interesting is when we start targeting these high-level executives by the business they’re responsible for. Not everyone “Likes” the Facebook ads platform (pun intended). Its CTRs are lower than Google, it doesn’t convert as well, and it’s just, well. different. But what if your campaign had all those things. and still tanked?
HUBSPOT SEO is Evolving Fast: Basics Are No Longer Enough
| TUESDAY, APRIL 27, 2010
Over the years small and mid-sized businesses have taken the time to learn the basics and understand the true value and power of SEO as a marketing medium." There are a number of more impactful metrics that represent measurable results for your business including organic traffic, conversion rate, leads and sales generated.
B2BBLOGGERS How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
| TUESDAY, JUNE 22, 2010
As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. We put this question to our #B2Bchat audience in our latest session.
HUBSPOT 9% More Time Spent in Mobile Apps Than Internet [Data]
| MONDAY, JULY 18, 2011
According to Business Insider , "The analysis is "somewhat imperfect", but even if you judge it solely on a directional basis you can see mobile apps are consuming more and more time.". People are spending more time inside mobile application on average than they are on the web, according to Flurry , a mobile analytics firm.
MODERN B2B MARKETING Carpe Annum! This is the Moment to Drive Growth
| TUESDAY, JANUARY 11, 2011
In our personal lives and our business lives, the change in the relationship between buyers and sellers has accelerated. Business history is rich with standout examples of forward-thinking companies that capitalized on economic recoveries to create new and innovative products and services, and pioneer valuable new growth markets.
HUBSPOT 15 Simple Tips for Beating the Writer's Block Blues
| THURSDAY, JUNE 23, 2011
Blog titles are also a great opportunity to showcase the humorous or creative side of your business. Free Ebook: 13 Business Blogging Mistakes & Their Easy Fixes. Learn How to Correct Common Business Blogging Mistakes. Try these 15 simple pointers to get the ball rolling… Tips for Beating Writer's Block Blues.
HUBSPOT 4 Reasons Charlie Sheen Matters in the World of Inbound Marketing
| FRIDAY, APRIL 22, 2011
Valuable business lessons often come from unpredictable places—from outside your industry or outside your comfort zone. If you want to distinguish your business from everyone else on the Web, you’d better be remarkable. ” Charlie Sheen definitely poked the box of conformity. He Owns Content Creation. ” 2.
THE EFFECTIVE MARKETER 12+ Tips for Trade Show Success
| WEDNESDAY, JUNE 29, 2011
If you or anyone else from the marketing team can’t stay for the duration of the show, make a point to get help from sales or a business partner to jot down some notes about the sessions going on at the show. Make Your Trade Shows Count. So how do you make the most out of it? recent MarketingProfs article, Is Tradeshow Marketing Dead?
PHOENIX RISING Don't SWAG Your SWOT!
| THURSDAY, AUGUST 20, 2009
We SWAG our SWOT to get through the exercise and back to business. Weaknesses and Threats were related to the money they didn’t have to build out the business. A SWOT analysis is a valuable tool for taking a hard look at ourselves, our customers and the marketplace in general. Don't SWAG your SWOTs! Case in Point.
HUBSPOT 5 Savvy Ways to Segment Your Marketing Emails
| WEDNESDAY, DECEMBER 28, 2011
For a segmentation method to work, however, it needs to reflect two things: (1) your core business strategy, and (2) what you know about your typical buyers' purchasing decisions. Relevancy is becoming more and more central to today's marketing strategy, and buyers have come to expect personalization in their communications. Start Small.
TRADESMEN INSIGHTS 50 Power Twitter Tips to Help B-to-B Marketers
| THURSDAY, JULY 1, 2010
Business Spamming us repeatedly is okay. Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 50 Power Twitter Tips to Help B-to-B Marketers Twitter is often one of the most misunderstood and underutilized social media tools. Use them.
WORKFACE Cutting Through the Social Media Noise
| MONDAY, DECEMBER 19, 2011
So let's think about noise and trust in the context of your business. Does your business rely on building personal trust with your customer? I recently read an interesting post by Mike Loukides on ( radar.oreilly.com ) and the topic was something that I'm sure most people can't fathom: The end of social. The end of social?
HUBSPOT 11 Ways to Make Social Media Marketing Less of a Time Suck
| MONDAY, JULY 30, 2012
Let's say you have to update your company's Twitter account with new content every hour during the business day. Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. Nailed it. Uh, not really. And if you're doing social media marketing -- real social media marketing -- you know that. social.
MARKETING ACTION Act-On Elected to Forbes “America’s Most Promising Companies” list
| MONDAY, FEBRUARY 11, 2013
Forbes takes an investor’s approach to uncovering fast-growing businesses with brilliant prospects, and determines list members through in-depth scrutiny of holistic factors. Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list.
WRITING ON THE WEB 8 Ways to Use a Wordpress Sales Page
| TUESDAY, JUNE 22, 2010
Ways to Write Content that Brings In Business. Do you know how many ways a sales page can be used? woke up thinking about this… because maybe you don’t think a “ sales page is something you need except once in a while for a product launch, when you’re trying to sell something. Thursday, June 24, 2010 at 4 p.m.
WRITING ON THE WEB 7 Ways to Grab Blog Readers’ Attention and Engage their Brains
| TUESDAY, JUNE 1, 2010
Maybe it’s just me who doesn’t think happy people in business suits working together are compelling, but I don’t think so. and Engage their Brains" alt=" 7 Ways to Grab Blog Readers Attention and Engage their Brains" />. Ask the reader the problem you’re going to solve for them in your post. The headline is. Be bold.
SALES INTELLIGENCE VIEW Avoid These Common Sales Mistakes
| THURSDAY, APRIL 18, 2013
Doing pre-call research on your prospects will save you time in the long run because you won’t be wasting time selling to businesses who don’t have a need for what your company provides. If we told you in a lackluster tone of voice that we had a piece of software that your business could use, you might not be too excited.
TRADESMEN INSIGHTS How Do You Get Your Readers To Share Your Blog?
| THURSDAY, FEBRUARY 9, 2012
Let’s face it, the reason we all blog is because we want to share something that is relevant and might be useful in our readers’ day-to-day business. But how do we motivate you to share my info with your peer group? recently read an interesting post on problogger.net by Dan Zarrella, What Motivates Readers to Share.
HUBSPOT How Non-Techies Can Succeed With Landing Page Testing
| THURSDAY, DECEMBER 22, 2011
It will all depend on your unique business' leads goals. For instance, your business might have a lead quality problem and thus find that more fields are better to weed out any low-quality leads. B testing is a powerful tool that marketers often forget to leverage as a way to optimize their content and generate more leads. Page Layout.
HUBSPOT Today's Top 3 Google I/O Announcements Marketers Should Know
| WEDNESDAY, JUNE 27, 2012
And since Google is getting better at delivering content to its users, it's critical your business increase the chances that your content is delivered. Has the Google news been bombarding your RSS feeds today like it has mine? Feeling a bit overwhelmed? To be honest, I had to take a deep breath myself. Talk about announcement overload!
SALES PROSPECTING PERSPECTIVES 3 Tips For Sales Prospecting Emails
| THURSDAY, DECEMBER 16, 2010
Telling your prospect that you know how busy they are and how much work they have to do isn’t going to get you past the guard into a sales call. Hello Mr. Lang, I’m writing you today to talk about xyz company and what we do to help sales directors increase their ………DELETE. Keep it tight! Do not be a kiss up.
SOCIAL MEDIA B2B Win a FREE Copy of B2B Social Media Book
| WEDNESDAY, MARCH 2, 2011
The fourth and final book in our Book Bonanza for our 2nd Birthday is the first book solely dedicated to social media for B2B companies, Social Marketing to the Business Customer , by Paul Gillin and Eric Schwartzman. Features plentiful examples, case studies and best practices. Happy 2nd Birthday Social Media B2B!
ILLUMINATING THE FUTURE What Jack Bauer Can Teach Us
| THURSDAY, JANUARY 21, 2010
These dynamics now apply to business. Jack is back. With a new season of 24 , Kiefer Sutherland (aka Jack Bauer) is back on TV taking out bad guys. Should you care? think so. Here’s why: Every week, this fast-paced drama offers us insights into the new world of enterprise – and, more specifically, sales and marketing. Stay with me.
ACHIEVE MARKET LEADERSHIP Enough With the Cost-Cutting!
| THURSDAY, NOVEMBER 13, 2008
Your focus on the fundamentals is your opportunity to win the business that is there. People all over the world are aware of the global economic crisis. don’t have to update you on what’s happening. In my last post “Budget Cuts Are Coming: What are you going to do about it?” , I talked about how to handle the budget cuts.
SOCIAL MEDIA B2B A Legal Perspective on B2B Social Media
| MONDAY, NOVEMBER 15, 2010
In addition, every company has its own level of acceptable risk and legal concerns based on its business model, its particular products and services, and any regulatory requirements applicable to its industry. The following email interview with India Vincent and Howard P. Walthall, Jr. are all present in social media.
SALES INTELLIGENCE VIEW The Rise of Social CRM
| WEDNESDAY, NOVEMBER 3, 2010
CRMs shifted the business model for companies that only focused on collecting information about their contacts and turning that data into information that they could [.]. Brief history of the CRM Customer Relationship Managers or CRM applications are a staple in most companies. customer 2.0 Enterprise 2.0
- Thoughts on firing my customer
For the first time in my 28-year business career, I had to fire a customer. I’ve had an emotional week. This has been unprecedented. I’ve fired employees before of course. I’ve lost customers to competitors. Although I worked hard and acted honorably throughout this debacle, I still feel like a bit of a failure.
TRADESMEN INSIGHTS Why E-Newsletters are a Good Way to Stay Connected to the Professional Tradesmen
| THURSDAY, JANUARY 27, 2011
How they might improve their business. So you want to build a relationship with the professional tradesmen. In order to do that, you need to be in front of them on a consistent basis. Besides, we’re sure he checks his e-mail every day and might miss or misplace a traditional paper one. Give them info that will benefit them.
TRADESMEN INSIGHTS Are you Using Blogs to Reach the Professional Tradesmen?
| WEDNESDAY, OCTOBER 6, 2010
Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 53 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? will be reading blogs.
LEAD VIEWS Inside Sales Team – Unsung Heroes?
| MONDAY, OCTOBER 11, 2010
Should requirement, budget, timeframe, decision tree, scope, business scope of a Lead, factor in the measurement? Inside Sales teams are often just associated with ‘cold calling’ and doing the dirty work for the Sales team – passing ‘Sales-Ready Leads’ on set criteria to the Sales Team to close them.
- Confessions of a CKO: What I Should Have Done
Dave Pollards papers on business innovation & knowledge management. But Work Effectiveness Improvement is perilously close to the 90s fad called Business Process/Performance Improvement (BPI, also known as Re-engineering). Many business-people spend up to 30% of their time in group activities scheduled by others. May 2004.
MARKETING CRAFTMANSHIP Should I Rekindle My Blog Love Affair…Or End It?
| THURSDAY, FEBRUARY 14, 2013
Were there tangible and realistic business metrics to measure your Blog’s ROI…or did you think pre-nuptuals would kill the relationship? Can This Blog Affair Be Saved? Here’s a sad letter from the Marketing Craftsmanship mailbag: Dear Marketing Guy, I’ve fallen out of love with my Blog and I need your advice. It would drive SEO. Help!!!
SALES INTELLIGENCE VIEW Announcement: InsideView’s Sales Intelligence to Come Preloaded in SugarCRM
| TUESDAY, APRIL 5, 2011
InsideView’s platform aggregates and draws relevance from the huge quantity of business information available in tens of thousands of worldwide business publications; social platforms like Facebook, LinkedIn, Twitter, and blogs; and financial and contact information. Sales 2.0 customer 2.0 Enterprise 2.0 sCRM sugarcon SugarCRM
TRADESMEN INSIGHTS Social Media: Is Your Marketing Team on Board?
| TUESDAY, SEPTEMBER 20, 2011
Wouldn’t you like it if they were telling their business associates about this great product they found or a solution to a problem they had and they were talking about your brand? Social media, if used correctly, can be an untapped treasure for marketers. Be social and listen. Ask them questions and engage them in a conversation.
HUBSPOT Top 5 Inbound Marketing Articles to Start the Week: Rockin Reviews
| MONDAY, AUGUST 30, 2010
All businesses love receiving positive online reviews; they're a great form of third party validation. Local search directories such as Google Maps and Yelp have made reviews a factor for ranking well in local search , which makes it even more important for businesses to generate positive reviews from their customers. Authority.
MODERN B2B MARKETING New Year, New You
| FRIDAY, DECEMBER 28, 2012
We all get busy and have more than ever to get done during a day but identify one thing you can try to do differently in your marketing organization. by Heidi Bullock With the current year coming to a close, it is often a time for reflection. Many of us think about what we can do better in the New Year. love data. also love lists.
AD YOUR COMMENT HERE Kate will join Jeff Cutler to discuss content curation at this year’s BlogWorld LA
| THURSDAY, SEPTEMBER 29, 2011
Whether you’re a blogger, a business or a journalist, curating content has become much easier in the past several years. Jeff Cutler and Kate will be doing a joint panel discussion on Content Production at this years BlogWorld LA conference in early November. Talk details are below. You can register here. Related articles.
- A PR 2.0 Success Story: How I Became a Mommy Blogger
Cision noted that “Mom bloggers are extremely vital to the new media landscape,” and that they “use new media like nobody’s business.. This is a true story. The names have been changed to protect the innocent. Wait, no they haven’t. Of those, about 11.5 million moms are actively taking part in the blogosphere. Wait a minute.
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.