Page 132 of 271 Previous | Next 
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Business] 12 Simple Ways Marketers Can Humanize Their Brand
    In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional. Here's how.
  • SAZBEAN  |  MONDAY, NOVEMBER 29, 2010
    [Business] Stand Out with a Custom Facebook Page
    With so many people spending so much time on Facebook, businesses are clamoring to get a Facebook page set up to get in front of all those eyeballs. Facebook! Facebook! Facebook! While people spend time on Facebook primarily conversing with friends and family, some companies have  had luck attracting some attention by customizing their pages.
  • PHOENIX RISING  |  TUESDAY, JANUARY 26, 2010
    [Business] A Lesson From a Ski Hill
    What does that cost us in business and in our personal lives? I learned a lesson at Squaw Valley yesterday. It was a rough day. Over a foot of our famous Sierra Cement and more coming down.    Sierra Cement is heavy, heavy snow - think skiing slurpies. Even the tiniest mistake and you get slammed. What was I thinking?" 
  • SAZBEAN  |  TUESDAY, MAY 7, 2013
    [Business] What Type of Customers Do You WANT?
    The notion mostly implies that you determine the makeup of a market that your business seems suited to attract. We all have had customers that were more trouble than they were worth. Does it make more sense to narrow the scope for potential customers to save time, money and frustration? — Who Would You Choose to Be Your Customers?
  • SAZBEAN  |  TUESDAY, MARCH 19, 2013
    [Business] Facebook Marketing Mistakes To Avoid
    Several shady businesses offer inexperienced Facebook page administrators the chance to buy likes, augmenting their fan total into something more respectable. While some companies really know how to do Facebook marketing right, there are many others that are clueless. PostRocket wants to help the latter group. News & Notes
  • SAZBEAN  |  MONDAY, JULY 9, 2012
    [Business] Where Good Content Goes Wrong
    Maybe you did some keyword research to see what people are searching for and wrote instructional content on subjects associated with your business. Between Google Panda and Penguin most people are taking a good hard look at their content strategies. Or at least they should be. And if it does, there are some ways to re-vitalize it.
  • SAZBEAN  |  TUESDAY, APRIL 24, 2012
    [Business] 7 Lead Gen Opportunities PR Pros Should Seize
    Including current customers’ opinions of your product and service is a tried and true way of encouraging prospects to use your business. Most people don’t think of PR professionals and brand marketers as lead generators. After all, it’s hard to measure the effect a placement or a graphic has on leads. News & Notes
  • SAZBEAN  |  MONDAY, FEBRUARY 20, 2012
    [Business] The Ins and Outs of Marketing Automation Software
    There is a number of marketing automation software available, ranging from systems for small businesses to fully developed systems for larger companies. Marketing automation software can provide the business with lead nurturing campaigns, with the ability to determine when leads are ready to move to Sales. Lead Generation:  ?Lead
  • SAZBEAN  |  FRIDAY, FEBRUARY 10, 2012
    [Business] A Good Social Media Marketing IDEA: Identify, Deliver, Empower, Amplify
    His latest book, “Empowered: Unleash Your employees, Energize Your Customers, Transform Your Business”, was co-authored by fellow Forrester analyst Ted Schadler. It’s not easy to empower and trust employees to actively participate in your organization’s social media strategy, says Josh Bernoff, but it’s absolutely necessary.
  • HUBSPOT  |  MONDAY, NOVEMBER 8, 2010
    [Business] Answered: 10 Common Social Media Marketing Questions
    Yes, when it comes to using social media for marketing your business. It is not going to change the way you are doing business. Trying to isolate it to one type of business, as Mike pointed out, is like asking, “Does the phone apply to only certain types of businesses?” Do people email you?
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 17, 2010
    [Business] 4 Ways B2B Companies Can Translate Tweets
    Twitter is a global platform with more than 60% of users outside the United States and one way B2B companies can grow their business is to monitor and engage with customers and prospects in other languages. In some instances that means reading and writing tweets in languages that you do not understand. Tweetdeck. Choose translate. Twaitter.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 21, 2010
    [Business] Marketing Automation vs. Inbound Marketing
    The two most important benefits in my opinion are: Aligning sales and marketing by adopting a unified definition of a qualified lead by using lead scoring based on business objectives. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. Let’s take a closer look at both. It scored 8.6
  • BLOG MY CALLS  |  THURSDAY, MAY 23, 2013
    [Business] The Dos and Don'ts of Content Marketing
    Don''t think that just because you''re blogging, that you can stop doing everything else you''ve always done to market your business. set goals for your content strategy. What do you want to accomplish? How many leads do you want to generate? You need to set goals before you can begin strategizing. It is the hub of your content. in no time.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 1, 2013
    [Business] Scribd: Just Another Document Sharing Site?
    Today, most of us operate our business and personal life online.  Build business relationships. You can also use this on your business page on Facebook tabs to share content as well. How to Get a New Business Site Going Quickly & Easily, without the Tech Hassles. Yes, that number is correct. Page fragment caching.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 17, 2010
    [Business] Building a Sales Management Program
    During my first sales leadership role, an outside business consultant looked at our entire partner organization and my first reaction was quite skeptical also, but when the first or second recommendations began to take hold and worked and were ideas that I had not thought about-I soon began to listen. Rate your plan to attack them.
  • THE POINT  |  THURSDAY, MAY 6, 2010
    [Business] 10 Questions: Do You Need Marketing Automation?
    Inevitably, much of the business case for a marketing automation solution comes down to intangibles. How effectively do you harvest additional business from existing customers? What percentage of lost or dormant accounts eventually return to do business with your company? And lastly, to be frank, it depends how bad you are.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 24, 2014
    [Business] How to Prospect Warm, Inbound Leads
    'Sales Prospecting Perspectives is pleased to bring you a post from Patrice Morrison , a Business Development Representative at AG Salesworks. As an inside sales rep, the majority of my prospecting has been encompassed around cold calling. But as of recently, my client has been having my team follow up with warm, inbound leads.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Business] The Ultimate List of Email SPAM Trigger Words
    Compete for your business. Homebased business. Financial - Business. Explode your business. Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Commerce. Order.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2011
    [Business] The Seven Elements of Smart Content
    Despite the huge growth of eCommerce, most business is done by people, with people and for people … and is therefore built on relationships.  . By Robert Dempsey, Contributing {grow} Columnist. You have relatively few options when it comes to building a relationship with new customers:  . Meet them in person. Meet them over the phone.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 26, 2011
    [Business] B2B Social Media and Content Marketing in the Sales Funnel
    They are looking for solutions to business problems. Does this show a prospect how their business need can be solved, and would they be willing to share this with other connections online? Content Marketing is Growing for B2B Companies. Establish Industry Credibility and Expertise in the Awareness Stage. Encourage Sharing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 12, 2014
    [Business] How to Create Genuine Experiences in Your Online Marketing Campaigns
    Yet, businesses continuously “dumb down” their marketing and advertising for users in hopes of reaching the highest number of people. This cab is a rolling disco club and makes even the most serious business person have a little fun: It is possible to make business marketing fun. 'Users online are smart. Don’t Fake It.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 3, 2013
    [Business] What Google’s Latest Panda Update Means for Your SEO
    and every marketer and small business needs to adapt once more…but this time Google is making it trickier by refusing to go public with its changes. Here are some specific suggestions any small business can follow. Now Google has updated its algorithms again—call it Panda 2.0—and A lot of it comes down to common sense.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Business] Getting to Yes: 5 Marketing Automation Myths Debunked
    Replace “bar” with “C-suite” and the scenario is played out every day in businesses large and small: marketers seek assistance for what ails them, and decision-makers dig in their heels. Which is a shame, because a lot of what ails today’s marketers (and the businesses they serve) can be solved with marketing automation. Booooring.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, MAY 1, 2014
    [Business] My Boldest Sales Prediction - Ever
    'After writing SNAP Selling , I was continually accosted by salespeople who said, “Your advice on selling to crazy-busy buyers works great. As a result, they got quick wins, which gave them confidence, which led to more business. But, I’m frazzled too. How can you help me?”. was stumped. Then one day it hit me. Customers were changing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 5, 2014
    [Business] 10 Fun and Interesting Presentation Ideas
    'At some point in every business person’s life, you will have to give a presentation and if you’re like me, it can still be an anxious experience. The post 10 Fun and Interesting Presentation Ideas appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Local color. Getting over the nerves. Laugh? Laugh?
  • TOM PISELLO  |  TUESDAY, AUGUST 17, 2010
    [Business] Tom Pisello: The ROI Guy: Gartner reduces IT Spending Outlook for.
    We agree with this forecast for IT, and most other business investments as well, where reducing costs and "doing more with less" will be the mantra. To help stalled solution sales processes, proactive business value quantification will be needed to assure that only those projects with superior bottom-line impact are selected. trillion.
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Business] Are You Cut Out to Be a CEO? [Infographic]
    Take a look at the rest of the data in the infographic from Harvard Business School and Mashable , and see if the C-Suite might be in your future. '"Pshh, I could do that job.". Ever utter that? Probably. Ever utter it about your CEO? If you have, this is the infographic for you. Some of the standout stats: 2.4% Tweet This Stat ). Only 4.2%
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, FEBRUARY 27, 2014
    [Business] Jolt Your Prospects to Get Their Attention
    fly a lot; it’s part of my business. 'As I write this, I’m flying home (via Delta) from a speaking engagement in Orlando. When the flight attendants give their safety overview, I never pay attention. could practically do it by heart myself. Same for the video that cover these details. Boring. Delta has jolted me out of my normal routine.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 23, 2011
    [Business] B-to-B Blogs Can Help Increase Marketing Efforts to the Professional Tradesmen
    Helpful Hints to Attract New Business Using Your Blog. For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. What better way to increase your brand awareness and generate new leads? Maybe you Should.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 21, 2010
    [Business] Have You Surveyed Your Customers to See the Best Way to Get Them Info?
    If I deliver info the way customers want it, you stand a better chance of them doing something with it and at the same time, you’re making it easy for them to business with you (a novel idea). Maybe you should! The point being is when was the last time you asked your customers how they would like to receive information?
  • BIZNOLOGY  |  THURSDAY, JUNE 12, 2014
    [Business] Content marketing doesn’t end with content creation
    'Today, some 15 or so years since the beginning of the web’s widespread adoption as a business communications and marketing tool, we all understand that “build it and they will come” doesn’t work for websites. That’s true to some extent, but it’s probably more accurate to think about “the good old days” as the anomaly. Social media.
  • HUBSPOT  |  FRIDAY, NOVEMBER 23, 2012
    [Business] How Marketers Are Gearing Up for the 2012 Holiday Season [INFOGRAPHIC]
    This time of year is busy for everyone -- but marketers have to be a few weeks, and sometimes a few months, ahead of the game to ensure all their campaigns are ready and raring to go for the holiday season. Whether you're B2B, B2C, ecommerce, or brick-and-mortar, you've got some serious planning to do. Click infographic to enlarge).
  • TRADESMEN INSIGHTS  |  MONDAY, NOVEMBER 15, 2010
    [Business] STAFDA 2010 – Manufacturers and Distributors More Upbeat
    Most noted that there are pockets of business out there, you just have to look for them. I just returned from the 34th Annual Specialty Tools and Fasteners Distributors Association (STAFDA) convention and trade show. Attendance was up and so were the spirits of all who attended. Georgia Foley and the team once again put on a great event.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 23, 2013
    [Business] eBook Review: How to Communicate with Influence for Sales Pros & Leaders
    Wortmann, CEO of the tools and services firm Sales Engine and professor of professional selling, entrepreneurship and leadership at University of Chicago Booth School of Business, provided this eBook as a resource for sales professionals to learn how to become better influencers, better conversationalists and better sellers. Curious. Direct.
  • SYNECORE  |  TUESDAY, MARCH 19, 2013
    [Business] 1 Simple Trick to Promote Your Content on Social Media
    For some firsthand evidence, here are a few snapshots of my Twitter “mentions” feed in the wake of a recent blog I wrote, entitled, “ Why Every Business Should be on Pinterest.”. If you write it, they will follow (you). That's the deal, isn't it? Would it were true,” you might reply. Well it can be. Twitter Logic. You have to options.
  • B2B LEAD BLOG  |  MONDAY, JULY 22, 2013
    [Business] Are Your Marketing Automation Tools Ready for Bikini Season?
    By working within the marketing automation system, you will get greater insight into both conversion metrics and what efforts contributed to new business. 'Ah summer. Have you seen those commercials with relaxed ladies hanging out poolside, ice tea glass in hand with their big sunglasses and pedicured toe dipping in the pool.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Business] Before & After: The Optimization of a Flawed Landing Page
    Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. Page Header - First, notice the inclusion of the keyword phrase "Google+ for Business" in the header; remember that this also helps search engines identify the keyword phrase to associate with your page! Right now!
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Business] Why a Customer-Obsessed Culture is About More than Persona Marketing
    Becoming customer-centric should be at the core of every business, because no company can be successful without engaged and happy customers. Lastly, the marketing team must cohesively work with sales, services, IT, and operations to identify joint business priorities, and deliver consistently and with the same tone. Good work!
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 2, 2012
    [Business] Facebook: Are the Good Times Really Over for Good?
    Last week, we perhaps had a watershed moment in the ongoing maturation of Facebook as a business. As one of the most successful business people of our generation, I’m sure Mark originally looked at this dispassionately. And optimization moves from technical discoveries to business & business model discoveries.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Business] 9 Ways to Truly Suck at Lead Management
    But in the end, whether yours is a retail shop where customers walk in and pick goods up off store shelves or it's a business-to-business entity with a much longer sales cycle, generating and managing leads —fresh blood, so to speak—is the main focus of any business and no doubt, your #1 job. Congratulations! Wrong.
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 4, 2013
    [Business] The 5 Most Popular Webinars of October
    Phil pulled back the curtain on some Google''s most recent algorithm updates, discussed what businesses should do to prepare for future updates, and described how marketers can improve their ranking. But, if you want to learn how to set up your page, post updates, and have a basic business presence on Facebook, then this webinar IS for you.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 18, 2013
    [Business] 10 Reasons Why Internal Comms Pros Should Participate in Social Media
    The profession and perception of internal communication (Internal Comms or IC) has undergone many changes over the years, moving from newsletter writers to trusted business advisers. 2)     Experiencing new channels yourself equips you to make smart business decisions. Or at least that’s what we hope. LinkedIn (91%). Google+ (25%).
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 6, 2013
    [Business] B2B Marketers: Do You Delight or Just Deliver?
    20% of satisfied customers plan to take their business to another provider, and 28% of unsatisfied customers won’t change vendors. It is a requirement – a given – for remaining in business today. 'Flickr Photo by Karen Roe, Some Rights Reserved. No need to delight, enchant, shock and awe. Delight? Or just deliver?
  • MEASURABLE MARKETING  |  WEDNESDAY, MARCH 7, 2012
    [Business] A Paradigm Shift? Rethinking the Marketing and Sales Funnel in 2012
    We came across a very useful blog post today from Daniel Burstein on the Marketing Experiments Blog about the need to zoom out on your marketing and sales organization to fully optimize your business in 2012. Is the most valuable content served at every stage? Are we "blocking" and "tackling" right? Gravity does not work for the marketer.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, FEBRUARY 3, 2011
    [Business] Stop the WordPress Madness!
    Especially with the economy picking up, it would be worth several hundred bucks (which I’m spending on themes and professional help anyway) to get beyond setup and into creating compelling content to get more business. If you sell the highly-touted Thesis , Headway , or Flexibility 3 themes don’t bother calling. Isn’t “Skins” a TV show?
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 22, 2013
    [Business] 4 Elements to Consider to Take a B2B Website Mobile
    Marketing your company to other businesses requires a top-notch web presence. And with the explosion of users, especially business professionals, checking their mobile devices and tablets it’s crucial to make sure features from your site run flawlessly for users on the go. 'At the center of your B2B marketing sits your website. Forms.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 10, 2013
    [Business] What You Can Learn about Hiring Leaders from Abraham Lincoln
    Looking to hire an executive to lead a business, like a CEO or Chief Marketing Officer? Case in point, when I departed Business Objects after leading GE to a 284% year over year revenue growth, Business Objects  hired the resume – the man who led GE for their largest competitor at the time – but he didn’t last six months.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 7, 2012
    [Business] If you don’t stop sending unsolicited emails, then you won’t be successful
    Jill Konrath said that “crazy, busy executives read emails with a finger poised over the Delete key.” It’s a loser of a business strategy. He’s also a professional writer and speaker for the Business Marketing Association. Business Development Clickback. This is an actual email I received recently.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 9, 2012
    [Business] Hire Jeff Ogden, the Fearless Competitor, to speak at your next marketing conference
      Jeff Ogden is a nationally recognized speaker for the Business Marketing Association. Jeff is the keynote speaker at tomorrow’s  BMA-New Jersey Social Media Symposium. Jeff was a guest on Hubspot TV. Jeff is the host of Mad Marketing TV and a new show starting May 1. Jeff is a speaker at DemandCon Boston this Fall.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 5, 2012
    [Business] Mad Marketing TV – Randy Garn shares 6 Prosperity Practices
    Randy and Jeff also discuss practical tips on creating wealth for you and your growing business. In this episode of Mad Marketing TV, host Jeff Ogden of Find New Customers speaks with Randy Garn of Prosper, Inc. about his 6 Prosperity Practices. Locate your Polaris point. Live in your prosperity zone. Earn from your core.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 8, 2011
    [Business] The “God-Father of Content Marketing” appears on Mad Marketing TV today
    Also, since I’m a big football fan, (and graduate of the top-rated business school and football legend – the University of Notre Dame) I really appreciated this infographic. Joe Pulizzi, ( juntajoe ) America’s foremost expert on Content Marketing is my guest on Mad Marketing TV  today at noon ET. Joe Pulizzi.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 18, 2011
    [Business] New release by Silverpop: Gold Partner
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation : Silverpop New Release. Silverpop just released a major new release of Engage. Watch the video and click the link to our landing page for more.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 24, 2010
    [Business] “If We Build It, They Will Come”
    This approach was made famous in Field of Dreams , (photo) when Kevin Costner created a baseball diamond in a cornfield, but it as a business strategy, I’ve seen company after company do the same thing, but unlike the movie, Shoeless Joe Jackson (buyers) never magically show up. Every business today needs a Chief Content Officer.
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 13, 2012
    [Business] Putting the Swagger Back in Sales
    SMM: You interviewed more than 6,000 sales reps across nearly 100 companies in multiple business-to-business industries for this data. SMM: You state that Challengers use their deep understanding of their customers’ businesses to push their thinking and take control of the sales conversation. What were you going after?
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 10, 2009
    [Business] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
    AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility Steve Loszewski explains how to use the AdWords Traffic Estimator tool to calculate the potential value of AdWords for your business, and gives tips for maximizing that value. Is The Hype Over Google AdWords Quality Score Justified?
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Business] 5 Reasons to Encourage Your Sales Team to Blog
    One of the most common excuses businesses give when asked why they aren't blogging is the time commitment and lack of bandwidth. Improves Sales' Industry Knowledge: Tom pointed out to us that because his sales reps blog, they learn more about the sign business in order to craft effective blog articles. It makes sense.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 30, 2011
    [Business] CRM+ When Regular CRM is No Longer Enough
    By going beyond mere business data to provide complete customer intelligence, Our latest product CRM+ revolutionizes the way all CRM end users – from sales, marketing and service, to operations and partner channels – know their contacts and prospects, build trust, execute productive one-to-one relationships and, ultimately, drive more revenue.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 24, 2011
    [Business] InsideView Brings Added Sales Intelligence to Users of SAP CRM
    Business Insights, Contacts and News Immediately at Fingertips of Users of SAP CRM 7.0. bringing rich business insight, alerts and actionable social media to customers,&# said Heidi Tucker, Vice President, Global Alliances, InsideView. InsideView, a sales intelligence leader, today announced its InsideView CRM Sales Intelligence 2.0
  • ONPATH  |  TUESDAY, DECEMBER 28, 2010
    [Business] Why Looking in the Mirror Make an Ass Out of U and Me
    We let anecdotes guide our business decisions , even when we have the capability to prove our suppositions right or wrong. Speaking of email, some businesses believe almost all of their subscribers are looking at their email via a mobile device. Written By: Jay Baer , Author of Convince & Convert Blog. December 9th, 2010. Test it.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Business] Instagram, Barbershops, and the Power of Continuous Marketing
    She then handed me a business card and wrote down their Instagram handle on the back. Bringing it back to the barber shop, here are three ways that Captain’s – or any consumer business with a retail store presence, for that matter – can begin executing continuous marketing programs. Badly. Search Yelp. Yelp was all over the place.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 9, 2010
    [Business] Content Marketing to the Male Brain
    79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). What can we learn from brain science about how to market to men? The Old Spice site has some great TV clips that do a good job of appealing to men’s views of themselves, using humor and exaggerations of stereotypes.
  • JUNTA 42  |  THURSDAY, JUNE 24, 2010
    [Business] Hey Content Publishers - Custom Media Day 2010 NYC is Coming
    This is our third annual event and we are again partnering with our good friends at American Business Media and the Custom Content Council.   Custom Media Day is a one-day event specifically designed for custom publishers, content agencies, journalists and other content providers that are looking to grow their businesses
  • MI6 MARKETING AGENCY  |  MONDAY, NOVEMBER 7, 2011
    [Business] Our Fav Posts, Week of October 31
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Beyond Facebook – Do We Really Know What Social Business Means? Helping Unlock the Marketing Puzzle.
  • MI6 MARKETING AGENCY  |  SATURDAY, OCTOBER 8, 2011
    [Business] Our Fav Posts, Week of October 3
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Source: Business 2 Community) | Read the annotated post here. Helping Unlock the Marketing Puzzle. Source: Co.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Business] Our Fav Posts, Week of September 26
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Source: Harvard Business Review) | Read annotated post here. Helping Unlock the Marketing Puzzle.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 16, 2011
    [Business] Can CRM Add-Ons Replace Marketing Automation?
    This will be reinforced by the business need for tighter coordination between sales and marketing, as well as the larger role played by corporate IT groups in selecting customer-related systems. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary.
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Business] Get the Most Out of Twitter Hashtags
    If your event is the Business of the Calling Ducks conference, don’t use #businessofthecallingducks as your tag. Jason Breed Hashtags do help categorize, however not structured enough for businesses. View More » Business Virgin America Wants Your Awkward Fam. Just be sure not to flaunt your new hashtag wisdom.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 24, 2012
    [Business] Lead Generation: How 64% of marketers starve Sales of opportunity
    The report compiled survey responses from nearly 2,000 organizations, of which 73% sell primarily to other businesses. Tweet Let’s say you’re dining out, and you order chicken pad thai. You wouldn’t think much of the chef, yes? Frankly, you could rightfully draw the same conclusion if you extended that analogy to marketers.
  • MARKETING INTERACTIONS  |  THURSDAY, JANUARY 3, 2013
    [Business] Content Marketing Requires More Than Content
    But there is nothing to help their prospects build a business case. Lately, I've been receiving calls from B2B sales executives in search of how to use content to drive pipeline momentum. Many of their companies have marketing teams that are doing good work. They aren't talking incessantly about themselves. Wasn't that the point?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 26, 2012
    [Business] Why 75% of Marketers Are Experiencing Lead Generation Pain and How to Stop It Before It’s Too Late
    What are the common business issues? Tweet The precursor of change is always pain. For most of us over the past four years, our marketplace has inflicted varying levels of it as we have slogged through the most challenging economic climate since the Great Depression. This tells me they either. have an impressively high pain tolerance, or.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 1, 2013
    [Business] Lead Generation: 5 tips to generate leads faster on LinkedIn
    Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Guess what? Industry. Location. Title.
  • SYNECORE  |  MONDAY, JUNE 24, 2013
    [Business] Why Non-Profits Need Inbound Marketing
    However, just like any other business, be strategic about what channels you use. 'An exciting announcement came out of HubSpot last week that''s got the inbound world buzzing. HubSpot is helping charity: water use the principles of inbound marketing to further spread the non-profit’s mission. Pretty cool, right? So, you’ve got the content.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 11, 2012
    [Business] 8 Questions to Steer Your Marketing Priorities
    Fortunately, finding that out is surprisingly easy, says Kristin Zhivago, President, Zhivago Management Partners , a business-growth consultancy. Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Business] 5 Awesome Examples of Engaging Social Media Campaigns
    You want to increase your 'likes' on your Facebook business page ? Use your social media campaigns as a tool to build interest in your business and ultimately generate new leads and future customers. So you want more Twitter followers, eh? Artist Vows to Sketch Every New Twitter Follower. Today he has over 5,000 followers.
  • WEBBIQUITY  |  MONDAY, APRIL 30, 2012
    [Business] Why Twitter Needs to Change to Keep Up with Social Media Marketing
    Social users, casual users will likely continue to use Twitter for as long as the site remains available, but businesses may turn more and more towards other means of getting the word out. She is a keen writer who enjoys offering business advice and tips Guest post by Nisha Kaushal. The reach of Twitter is incredible. Public Image.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Business] Marketing Strategy: 3 Steps to find the best tactics and results
    Popular press, including Intelliquest Business Surveys , Wired , IDG Enterprise Research and Endgadget. Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? “It’s too easy to get lost in the noise.”
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 8, 2012
    [Business] Lead Scoring: How to pick the right ingredients for high ROI
    If you have only a handful of business development representatives, you might want to set the bar higher. Tweet Marketers use lead scoring to slice all the potential deals in their pipelines and serve the sales team what it’s hungry for — leads that are ready to buy. For example, did the person: Download a video? Watch a webinar?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 26, 2012
    [Business] Trade Show Follow-Up: 5 tips to optimize response
    They put together a list of attendees’ contact info based on collected business cards, contest entries and captures from the dreaded lead guns, which instantly gather contact information by scanning trade show badges. But, do marketers make the most of this investment? can’t help but wonder given my own trade show attendance experience.
  • MARKETING INTERACTIONS  |  WEDNESDAY, APRIL 27, 2011
    [Business] The Job of a Lead Nurturing Email
    Most business people I speak with don't either. I was reviewing a few email messages I'd developed for a B2B lead nurturing program with a project team when they said the equivalent of - Gosh, these are short. We should include links to events, products, etc. We're missing a big opportunity to give our prospects more choices.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 10, 2012
    [Business] 5 Secrets to Ray Dalio’s Hedge Fund Success
    He works ON his business, not AT his business  – Dalio understands that intellectual capital, enterprise experience and operational systems & processes must be captured, documented and integrated into the day-to-day decision-making of a firm. Hedge Fund Craftsmanship. Unlike Donald Trump, Dalio didn’t inherit wealth. billion.
  • INSIGHTIQ BLOG  |  WEDNESDAY, OCTOBER 31, 2012
    [Business] Designing Effective KPI Dashboards - Part 2: What Do You Want?
    Defining and organizing metrics by categories allows you to be targeted and focused on the specific KPIs that address specific questions, such as: Business metrics – what is the impact on acquisition, growth and retention? When it comes to determining what you want from a Dashboard, keep repeating this mantra: less is more.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JANUARY 25, 2012
    [Business] Using the Survey to Build Customer Engagement in Neolane
    Marketing automation tools have allowed us to connect survey results with specific customer segments and therefore drive business insight and strategy. By using Neolane, and other marketing automation tools, we can successfully deliver surveys, collect responses, and use that information to drive real business insight and customer engagement.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, AUGUST 2, 2011
    [Business] Best Buy’s Powerful Cloud API Marketing Strategy
    Partner Acquisition and Business Development Manager. According to Steve Bendt, Best Buy’s Partner Acquisition and Business Development Manager, “Our off-line competitive advantage is our thousands of physical store locations where customers can get what they want without waiting. Steve Bendt. Congratulations, you read the whole thing!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 1, 2013
    [Business] Credit and Measure: More Tips to Improve Sales and Marketing Alignment
    Credit and Measure: More Tips to Improve Sales and Marketing Alignment is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, OR. Through
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 19, 2013
    [Business] The X Factor: The Convergence of Customer Experience and Web Experience Management
    The X Factor: The Convergence of Customer Experience and Web Experience Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Steven Woods | Tweet this Today’s blog post was written by Steven Woods, GVP of Software Development at Oracle. The article ran Apr. 16 in CMS Wire, .
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 30, 2011
    [Business] A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6
    Someone on the investor conference call asked Marc Benioff whether this was the first move toward business-to-consumer.  In particular, we’re eager to hear the thoughts of folks like Paul Greenberg , “the father of Social CRM” and Jonathan Block of SiriusDecisions, who has an uncanny knack for getting to the heart of business matters.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Business] How to Organize a Digital Marketing Team – Lessons from Hubspot
    'Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” They’ve grown extemely fast. Stay tuned.
  • VIRALLY BLOG  |  TUESDAY, MARCH 12, 2013
    [Business] Case study: The £4 billion company built on content marketing
    Marketing is the engine of your business. They’re busy. If creating a billion pound business was easy as reading these 6 tips, you’d quit your job and go and set up your own business tomorrow. Running the day to day business. There are loads of good products and services out there. Without a doubt.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, APRIL 17, 2013
    [Business] How to Fight Your Biggest Sales Competitor (It's Not Who You Think)
    That''s why I''ve learned that our most important job is helping our prospects understand the business value they''ll get from making a change. 'Who''s your biggest sales competitor? It''s not who you think. It''s the status quo. Over the years, I''ve always lost about 50% of my identified prospects to no decision. can live with that.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Business] Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
    Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. You’re not alone. Hint: zero of them are Facebook’s fault.).
  • MARKETING INTERACTIONS  |  THURSDAY, JANUARY 31, 2013
    [Business] The Cost of Misaligned B2B Marketing
    And I've been in the business environment for quite a while. When alignment is discussed in marketing, the usual application is to sales and marketing alignment. This has been an ongoing conversation for nearly as long as I can remember. What I'm talking about are two sources of fragmentation - the second driven by the first.
  • MARKETING INTERACTIONS  |  FRIDAY, MARCH 18, 2011
    [Business] Considerations for B2B Email Frequency
    Remember that your buyers are just as busy - if not more so - than you are. This is a question that gets asked a lot; How often should we send emails during a nurturing program? And, yep, wait for it — the answer is — it depends. Buyers will move at their own pace. Fatigue them and lose them. What volume of content can your resources produce?
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 10, 2013
    [Business] The Move Towards Cross-Channel Marketing
    The times have changed and buyers expect a lot more than many businesses can and are willing to accommodate. This becomes a consistent voice and interaction for the buyer, and has a higher chance of leading to repeat business. 'Brands and buyers have a special way of interacting with each other. ”  . Marketing Tech ).  .
  • SALES CHALLENGER  |  TUESDAY, AUGUST 28, 2012
    [Business] The Most Annoying Corporate Buzzwords
    Recently I stumbled across this post from Forbes about the Most Annoying, Pretentious And Useless Business Jargon. (This is a guest post by Jeff Schott of the Communications Executive Council, SEC’s sister program for heads of PR and corporate communications. Visit the original here! ). We’ve all experienced it (probably even today!)—the
  • WORKFACE  |  THURSDAY, JUNE 14, 2012
    [Business] Trust & Potential Customers on the Web
    I also made it a point to have him impart his thoughts about a few macro issues critical to business success for all Companies. Customers have an innate ability to interpret the intentions of a Company they are considering doing business with. Carl is the founder and Managing Director of C.R.O. Success LLC. Well said, Carl. Well said!
  • WORKFACE  |  MONDAY, DECEMBER 5, 2011
    [Business] How to be Where Your Customers Are – In the Digital Flesh
    And today just about every major business website has social buttons (Twitter, Facebook, LinkedIn, Google+, etc.) They even give me a personal business card and walk around to the side of the check-out counter and hand me my bag with a smile. This was the classic Static Brochure website. ” or user-generated content platforms.
  • B2BMARKETINGSMARTS  |  MONDAY, NOVEMBER 22, 2010
    [Business] B2B Marketers: Put your competition in its place.
    You’re indirectly ascribing the competitor a certain business or market acumen they may not deserve. Marsha Lindquist , in her blog posted on My Article Archive, addresses this point directly in “ For Better Business Results, Focus on Your Customer, Not Your Competition.&# Competitors can make mistakes.
  • B2BMARKETINGSMARTS  |  TUESDAY, FEBRUARY 9, 2010
    [Business] To make big B2B marketing strides in 2010 — go lateral.
    Since September of 2008 every one of us in B2B marketing, or frankly, in every area of business, has been pressured to cut costs, do more with less, and generate and convert enough new customers to remain profitable and grow. These days, however, companies are running out of ways to cut costs and have reached the bare bones of personnel.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 4, 2010
    [Business] My “duh” moment on the vital need for both inbound AND outbound B2B marketing.
    There are so many aspects in the operation of a successful business, or even in a given department of that business, that the most painful problems are addressed first. A colleague of mine who is a commission salesperson flew back East yesterday after an invitation from a prospective customer to make a presentation to his company.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 19, 2009
    [Business] BANT - It's Not Always The Lead Score
    Andrew Gaffney writes in a blog article, When BANT Becomes AINT: The New Realities Of Buying Requires Scoring Refresh : However, in the current business climate, many executives I’ve talked with indicate that very few projects have been given the final budget stamp this year. Do you agree? is all about the Buy Cycle not the Sales Cycle.
<< 1 2 ... 130 131 132 133 134 ... 270 271 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...