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  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, FEBRUARY 3, 2015
    [Business] How I Find the Right Words to Attract Perfect Clients
    How I entice people to do business with me. I’m in the process of changing my website to emphasize my speaking. I am pulling my hair out. Banging my head against the wall. Writing. erasing. writing again. just can’t seem to get it right. What’s causing me such distress? Words. My value proposition. If only it was that easy. Awkward. Clunky.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 5, 2016
    [Business] 7 Quotes From 7 CMOs About Building a Modern Marketing Organization
    We establish the brand voice and try to create and implement consistency across all of our efforts, all of our communications channels and all of our internal divisions/business units." Let’s agree on what the strategic plan is, and as a consequence of P&L, what the KPIs are for the brands and the business units globally.
  • B2BBLOGGERS  |  MONDAY, APRIL 23, 2012
    [Business] Are You Ready for B2B Mobile Marketing?
    In addition day-to-day, offline business activities such as processing RFQs can be translated into mobile apps to make them more convenient and efficient. What’s the business value? Mobile computing is not only a challenge for consumer brands. In 2011, the number of mobile-connected tablets tripled to 34 million. Advertising. QR Codes.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 9, 2013
    [Business] What to Look For When Seeking Out Bloggers Who Are the Perfect Fit
    Regardless of whether or not they write … Continue Reading What to Look For When Seeking Out Bloggers Who Are the Perfect Fit by Kristen Matthews - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Bloggers and their word of mouth recommendations are invaluable.
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Business] 13 Customer Loyalty Best Practices for B2B Companies
    There’s nothing like reducing “the hassle factor” to cement loyalty, whether you’re a business or a consumer. 2. However marketing executives disagree; 66% believe loyalty programs are still a way for consumers to show how loyal they are to their business.“. And odds are high you’re tying that ROI to new business. Embrace them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 4, 2013
    [Business] The do’s and don’ts of influence marketing with C.C. Chapman
    Chapman appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Chapman appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Please click here if you can’t see my video interview with C.C. Chapman. I had the extraordinary experience of traveling and working with C.C.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Business] Jay Baer Exposes 4 Common B2B Social Media Mistakes
    Jay Baer Exposes 4 Common B2B Social Media Mistakes is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. Share email.
  • CINTELL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Business] Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
    ” “We hear a lot about personas, but we need a strategy for deploying them.”. “I feel like we’ve invested in them but I’m not quite sure what we’re getting out of them.”. “We need to overcome some skepticism and resistance from other parts of the business.” Top Challenges Related to Buyer Personas. It’s like taking a selfie.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 23, 2014
    [Business] Slammed!!! for the first time sales manager: chapter 24
    Business strategies come first. Effectiveness in business development is essential. It’s a quick read; I highly recommend it.).   If there’s one thing that’s clear about leadership, it’s this: Successful leaders have both a vision and a passion for their business. Slammed!!! hope you enjoy this chapter.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 26, 2012
    [Business] How to Do Great Marketing with (Almost) Zero Money
    Can you really market a business without a lot of money? Without deep pockets can they really market their businesses and get new sales opportunities? If so, how can they marry those two – a lack of funds and the need to win new business? The recession impacted businesses hard. They cannot buy booths at trade shows.
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Business] 'Being Full of Sh*t Doesn't Work Anymore'
    It’s been great for our business and, I think, great for the industry. For example, I’m about to go to Dubai to talk about it because a bunch of executives in the Middle East are looking for alternative business models as they move beyond petroleum into other businesses. Has it helped your business? A. It has done great.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 2, 2015
    [Business] How Multi-Location Call Tracking Boosts Your Marketing ROI
    And within three years there will be over 73 billion calls made to these businesses from mobile search. Marketers know they can’t ignore the calls that will be coming into their businesses. Website phone numbers are vital: 61% of customers say it’s important that a business gives them a phone number on their website to call.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 23, 2015
    [Business] B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas
    Buyer personas are a tool to help guide business and marketing strategy: “What I have seen work for B2B marketers is treating personas as a very practical, tactical guide to help inform decisions in content marketing, demand generation, sales strategy, and more. Click To Tweet. Why is Data on Buying Intent the Key?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 2, 2014
    [Business] Why Emotion Matters in B2B Marketing
    Editor's Note: Today's post comes courtesy of Chuck Green , a marketing and business writer for the past 30 years. B2B purchasers are almost 50% more likely to buy a product or service when they see personal value in their business purchase decision, the study found. "A trigger causes people to pay attention and remember.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 30, 2011
    [Business] The Biggest Challenge in Content Marketing
    also answered one of the biggest marketing challenges for small businesses,  How To Create Killer Content: Speak To A Customer  where I tell very simply how you can use your customer stories to tell your story. Now, there is one big question that these posts discuss that I’d like to emphasize. So how do we help address this challenge?
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2011
    [Business] 10 Sloppy Social Media Mistakes to Fix NOW
    When someone sees an abandoned social media business account, it basically just looks like that company doesn't have its $%*! Not separating your business accounts and personal accounts. Public business accounts can return results in search engines and publish content tailored specifically to customers and prospects. together.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 30, 2014
    [Business] The sneaky method BuzzFeed uses to win the market research game
    As BuzzFeed no doubt knows, quite a bit of nuanced personal data is revealed in the course of taking one of these quizzes, and depending on the privacy policy of the specific site, they can share it with business partners and use it to target ads. By Kerry Gorgone, {grow} Contributing Columnist. Ever taken a BuzzFeed quiz? Horrified?
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Business] 10 Pinterest Infographics: Visual Explanations for a Visual Social Network
    But in order to reap business benefits from Pinterest, a solid understanding of how the social network works is important. Source: Pinnable Business. As of Q1 of 2012, Pinterest had generated 11.7 million unique visitors. So what better way to explain this highly visual platform than through visual content? What Is Pinterest?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Business] 5 Tips for Making Your Customer Marketing Shine Bright During the Holidays
    More than 80% of business in Q4 can occur during the last two weeks of December. Start with the following categories: Bottom-of-the-funnel prospects: The goal with this segment should be to keep their attention on your business as they work through the purchase. Top 5 Tactics to Make Your Business Stand Out During the Holidays.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 27, 2011
    [Business] What is Thought Leadership and Why Do you Need It?
    Thought leadership content can help anyone involved in the business decision making process to gain alignment across their company regarding the problems they are facing. Expose your thought leaders and you begin the process of becoming a social business – real people with real faces talking to real customers and buyers.
  • JUNTA 42  |  FRIDAY, MAY 21, 2010
    [Business] The Social Media Publishing Model for Publishers
    I delivered a presentation yesterday at the Minnesota Magazine and Publishers Association (MMPA) about how publishers can leverage social media channels to grow their online footprint (and revolutionize their business). What business are you in as a publisher ?  What would that do for your business?  Be prepared.
  • MARKETRI  |  FRIDAY, JULY 13, 2012
    [Business] GC Legal Advisors, LLC Retains Marketri LLC as its Outsourced Marketing Provider
    Parker, Founder and Principal of GC Legal Advisors, “We are excited to work with Marketri and believe they understand the advantages that our business model provides and how to best express this to our market.” Said Albert P. Marketri is located in Doylestown, Pennsylvania and serves the Northeast Region.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2017
    [Business] You Can Run But You Can't Hide from the Importance of Data in Modern Marketing
    80% of CEOs are not impressed by the work done by marketers and believe marketers are poor business performers. Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself. Doug Kessler ( @dougkessler ), Co-founder and Creative Director, Velocity.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 12, 2011
    [Business] Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 1
    Bear in mind that company size alone doesn’t necessary predict the depth of your requirements: small businesses can run complex marketing programs, and large business programs may be simple. Choosing a marketing automation system is a major decision. disciplined selection process is essential to make a sound selection.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Business] 5 Landing Page A/B Tests (And Their Surprising Results)
    With a little bit of intuition and a lot a bit of trial-and-error, you can ensure that your landing page design separates industry best practices from the best practices for your specific business. The header does not communicate anything related to the business’s value proposition and sub-header is too vague. Content Verve yielded a.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 11, 2012
    [Business] Savvy Week in Review: May 11
    Outperform in B2B Sales by Understanding the Social Business Sales Funnel b y @ csrollyson via @ B2Community. We've read lots of terrific posts over the past week. Here's a roundup of our favorites to get you through the weekend. Enjoy! Why sales needs to participate in the online social sphere and how to get started.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 24, 2012
    [Business] How to Get More Creative with your B2B Marketing
    According to Lehrer, much of what we believed about marketing and business needs to be re-examined as a result. Businesses with creative workers should paint their offices blue. Make sure you encourage contrariness in your business (the opposite of what many employees are encouraged to do, which is agree with the boss). 3.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 27, 2012
    [Business] 3 Things to Consider When Hiring a Blog Ghostwriter
    Any business-to-business blog must reflect your business’s marketing persona. It’s my opinion that as long as someone in your business or organization reviews and approves the blog posts, a blog ghostwriter can be highly effective and  an authentic reflection of your business. What are you going to say?
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 6, 2013
    [Business] Increasing Sales Tool Adoption – A Proven Customer Perspective
    We recently asked the developer of a very successful ROI/TCO tool what it took to get the tool to have such a big impact on driving incremental business, increasing competitive win rates and reduced discounting. The short answer – “You can’t just build it and expect folks to come. Consulting.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JULY 27, 2011
    [Business] Three reasons B2B marketers should care about sustainability
    In the latest in my series of interviews with today’s leading business thinkers I spoke with Thomas Jelley, Corporate Citizenship Manager at support services giant Sodexo. Can you tell me a little more about how it’s evolved in the business? The challenges are the bread and butter of our business. Well, no. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 10, 2015
    [Business] How to change your company culture for marketing success
    The post How to change your company culture for marketing success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post How to change your company culture for marketing success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Does this sound like overkill to you? history. history.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Business] How to Promote Your Social Contests to Lure More Subscribers
    It''s used by small businesses, agencies and marketers from 150+ countries on 27 languages. How to Promote Your Social Contests to Lure More Subscribers by Zsuzsa Kecsmar - Maximize Social Business. Ever had this feeling? You did everything you could. You are racking your brain. You crafted the perfect copy. … Continue Reading.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 14, 2015
    [Business] The Basics of Snapchat Marketing: Disappearing Stories Making Lasting Impressions
    But, with a platform so dominated by young users and a business model that has been sporadically incorporating monetization and brand buy-ins, most marketers are understandably unsure what exactly to do with Snapchat. Introduced in the Summer of 2014, the first business to create its own was McDonald’s in June 2015.
  • SALESFUSION  |  FRIDAY, JANUARY 29, 2016
    [Business] 3 Steps to Webinar Success
    As mentioned above, there’s a lot that you can do to add value to your webinars for both your attendees and your business. Having your business socialize key nuggets of information or slides during the webinar (and engaging with attendees who do) can also help garner interest and increase overall engagement. Picking a Topic. events
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Business] Top 5 Marketing Must-Haves for Asset Managers and More
    Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. The job profile was similar: make calls and drive business. ” For a soon-to-be college grad, that sounded great. remember asking him “Where do the leads come from?”
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Business] 9 Companies With Truly Inspiring Mission Statements
    If your company has a similar focus on growing your business and giving back, think about talking about both the benefit you bring to customers and the value you want to bring to a greater cause in your mission statement. 4) Trader Joe''s. We strive to live up to our name in the way we conduct our business. Question Assumptions.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 10, 2014
    [Business] Second Quarter Plan
    With many of my clients we have the each member of the sales team prepare a six month Business Plan and then a shorter Quarterly Action Plan is created and as I was preparing a client audit today I realized it was time to begin to have this client’s sales team evaluate their performance. Second Quarter Plan. What did I miss?
  • VISIONEDGE  |  TUESDAY, DECEMBER 10, 2013
    [Business] Customer Conversations: Requesting Your Budget
    This very situation is an example of why it is so important to build a measurable marketing plan that is directly aligned with business outcomes. Once the outcomes are identified and it is understood which ones Marketing is expected to impact and how, the conversation shifts from talking about activities to talking about business value.
  • SYNECORE  |  FRIDAY, MARCH 22, 2013
    [Business] Social Media: Why Aren't You Using Hashtags? - #MarketingTechMin
    This week, Jacey and Spencer discuss why businesses need to be taking advantage of the "hashtag" and offer some tips for creating one of your own. Hashtags seem to be popping up everywhere these days (even in the title of this video!). You don't need a big budget to create social media campaigns that have big effects. Follow @SyneCoreTech
  • SAZBEAN  |  SATURDAY, FEBRUARY 1, 2014
    [Business] Internet Marketing Strategy Articles for the Week of January 27, 2014
    Marketing Strategy
  • SAZBEAN  |  MONDAY, APRIL 11, 2011
    [Business] Social Media is NOT One-Size Fits All
    Just use these social networks and they’ll work for your business! While these social networks may work for a lot of businesses, they may not necessarily work for yours. Before you leap, understand the environment and whether it makes sense for YOUR business. What types of social media do you use for your business?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 2, 2015
    [Business] I don’t know my online audience and neither do you
    The post I don’t know my online audience and neither do you appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post I don''t know my online audience and neither do you appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. You don’t know me. No tweets, posts, or blog comments.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 28, 2013
    [Business] Text irony. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars  Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at  www.marsdorian.com/. Related Stories Harlem Snake. A {growtoon}.
  • HUBSPOT  |  SATURDAY, MAY 18, 2013
    [Business] Why P&G Can't Blame 6,250 Layoffs on Facebook
    This week, Business Insider reported that CEO Bob McDonald actually ended up cutting 6,250 jobs as part of his cost-savings program -- so my 1,600 figure last year fell short of reality -- and that part of that program included "using more social media like Facebook and Google, which deliver ''free'' ad impressions.". Facepalm*. wait for it.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 4, 2012
    [Business] Top 10 Social Media Marketing Questions
    How do I measure the effect of social media marketing on my business? 2. How do I select the right social platform for my business? Our friends at Social Media Examiner just released their 2012 Social Media Marketing Industry Report. This was an open-ended question on the survey. Top 10 Social Media Marketing Questions. 1.
  • LEANDATA  |  WEDNESDAY, MAY 4, 2016
    [Business] The Fallacy of Inbound Versus Outbound
    In the blue corner, we have that time-honored business strategy, Outbound Marketing! We can settle this, once and for all, by having them duke it out until one is flat on the business canvas. Obviously, Inbound and Outbound can be vastly different ways of looking at business. Ladies and gentlemen, welcome to the main event!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Business] The Last Blog: It All Begins with Trust
    You see, trust is the foundation of relationship, and relationship is what business is built upon. Without trust, there is no relationship and there is no business. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 22, 2015
    [Business] “Curation” versus Fair Use: How to keep your content safe
    If you’ve never been sued, let me give you a visual: think about what it would look like if your business started hemorrhaging money, and nothing could stop the bleeding. The post “Curation” versus Fair Use: How to keep your content safe appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Doubtful.
  • SAZBEAN  |  MONDAY, OCTOBER 21, 2013
    [Business] 4 Ways Entrepreneurs Can Amplify Content on LinkedIn
    LinkedIn (Photo credit: Wikipedia) LinkedIn launched in 2003 as the social network of choice for professionals, and as a landmark of sorts for those who wanted an online space for their resume. million groups, look for new jobs and get news about their areas of interest. Content Social Media Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Business] Is Europe America’s Online Colony? American Influence on the Web
    My entire online business, which I created in Berlin, is 100% dependent upon the US. The model I see in most startups and online businesses works like this: copy successful ideas and companies from the US and localize them. American Influence on the Web appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 6, 2013
    [Business] 2013 Digital Trends: 10 Things You Need To Know
    Does it make sense for your business to create an app? Everything changes. You either change along with it or you get left behind. Here So what does all of this really mean? . Mobile is everything. Are you ready for it? ” Visual content must be a part of your marketing mix. You need to be where your buyers are.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Business] The Future of Social Customer Service: Seamless Customer Experience
    The Future of Social Customer Service: Seamless Customer Experience by Sofie De Beule - Maximize Social Business. These days,  customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. Customers need to … Continue Reading.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 27, 2012
    [Business] How to Find New Customers – our popular white paper
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. “ Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Como Conseguir Novos. Clientes.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [Business] Mastering Brand Loyalty: What Subscription Service Companies Do Differently
    From makeup and gifts to toiletries and gourmet dinners, companies like Birchbox, Blue Apron, Trunk Club, Kiwi Crate, and Amazon are  listening to consumers   and betting their entire business on getting to know you better as a person. As a brand and a business, you need brand loyalty, and you only have a few chances to create it.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Business] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
    While not all of these may be applicable to your business and your audience, they can give you a jumping-off point for new personalization ideas. These attributes indicate things like presence of children in the home, whether someone owns or rents, if an individual is a business owner and more. And it’s what consumers want.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 22, 2012
    [Business] E-commerce: An Important Channel for Industrial Sales
    Grainger – E-commerce business currently accounts for about $1.5 Industrial OEMs need to understand that today business needs to be conducted on both fronts, physical and digital. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. MRO distributor W.W. Annual Sales: $1.5+
  • INFLUITIVE B2B  |  MONDAY, JULY 25, 2016
    [Business] Do You Know What Your PR Is Worth?
    In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success. Obtaining each element of this trifecta, however, has been difficult for PR experts. Our projects are often full of red tape and middlemen, our data is usually more qualitative than quantitative, and you may recall a blank stare or.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 20, 2010
    [Business] Evaluating Marketing Automation - 10 Questions To Ask
    Some organizations have the skills in house to make the needed business process changes, and some organizations are more comfortable bringing in outside expertise in order to facilitate discussions, avoid mistakes, and gain consensus on the changes. The market for marketing automation software is doing very well these days. Area code?
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 25, 2015
    [Business] 7 Things You’re Doing Wrong With Your Infographic Promotion
    Things You’re Doing Wrong With Your Infographic Promotion by Nadya Khoja - Maximize Social Business. How do you increase engagement with your infographic? It can be extremely nerve-wracking to spend hours working on a design, only to find that once it’s published, nobody seems to notice it. Author information. Nadya Khoja. Infographic
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 10, 2013
    [Business] Study Shows SMB Marketers Want to Communicate Value with Metrics
    Within larger SMBs with established IT departments, marketers collaborate with their IT peers to realize even greater technology-driven business benefits.   3.     Taking advantage of expertise in the broader community-  Partnerships can be the key to SMB marketing success, as marketers collaborate within and outside their companies.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [Business] 3 Top Takeaways from SMX West 2015
    As Derek mentioned in his post from the other day, businesses have to understand what types of search results are showing up for queries related to their business. For the past few years we have been hearing people say businesses have to think “mobile first.” What does this mean for businesses? . Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 3, 2014
    [Business] Authorship and the Invisible Blogger: Are you writing yourself out of success?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. My friend and podcast co-host Tom Webster recently penned a really honest and thought-provoking post called “ Authorship.” What is the benefit of syndicating your content?
  • OPENTOPIC  |  FRIDAY, NOVEMBER 11, 2016
    [Business] The One Thing You Must Have for B2B Marketing Success: Be the Best Answer
    While B2B companies are investing in content for marketing, making more content is not creating the windfall of leads that many senior business marketing executives had hoped for. The problem? lack of insight about what makes better content. Brands & Marketers
  • OPENTOPIC  |  MONDAY, NOVEMBER 7, 2016
    [Business] Customers Are Willing to Swap More Data for Personalized Marketing
    Salesforce Research surveyed more than 7,000 consumers and business buyers to understand. New research from the “State of the Connected Customer” report shows that customers’ attitudes about data sharing are changing. More consumers are willing to give their data to trusted companies in exchange for personalized experiences.
  • OPENTOPIC  |  TUESDAY, JULY 26, 2016
    [Business] The CMO and the DCoE: 3 steps to build your digital center of excellence
    CEOs and CMOs are increasingly becoming more accountable for driving maximum business impact from their digital marketing efforts, and building so-called “digital centers of excellence” is becoming key to organizational success and subsequent digital transformation. A. Cognitive Technology
  • OPENTOPIC  |  THURSDAY, JULY 14, 2016
    [Business] 7 Reasons You Should Stop Managing Your SEO and Hire a Pro
    Register Now » Search engine optimization (SEO) has long been an important strategy for business success, and it’s becoming more relevant. Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. Cognitive Technology
  • WRITTENT  |  FRIDAY, OCTOBER 24, 2014
    [Business] 3 Writing Techniques to Double Your Productivity
    Like, make or break your business huge. In short, to succeed in your choice of career, your writing productivity needs to skyrocket – otherwise, you’ll have little/no time to manage all the other aspects of your business. But for the average blog post, this writing technique will boost your productivity like nobody’s business.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 27, 2012
    [Business] Marketing Gimmicks versus Value: A Disappointing Example
    Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Eloqua has an active voice on the entire spectrum of content marketing. Unfortunately, the answer was no.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Business] Dropshipping 101: What It Is and How It Can Make You a Successful Online Retailer
    But can you create demand and scale your business? This lets you focus your time and energy on marketing and growing your business. 3) You can easily expand your offerings. The logistics for dropshipping can be hard to overcome as your business expands. Or go out of business? What is Dropshipping? Great! Ecommerce
  • JUNTA 42  |  SATURDAY, SEPTEMBER 24, 2016
    [Business] This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory
    Rants and raves include a lengthy talk about diversity in the event business, then we wrap up with our example of the week: Walmart World. As the article explains, a strategic media acquisition would be a smart path to AT&T shoring up its advertising technology business. This week’s show. Click To Tweet. Image source.
  • BIZNOLOGY  |  MONDAY, OCTOBER 22, 2012
    [Business] 10 social media metrics every marketer should know
    But, did you know, among businesses that purchase them, only 34% are “happy;” 60% say they are merely “okay” and 6% are so frustrated they are ready to switch (source: KISSmetrics )? Photo credit: Paul Jacobson. “If you can’t measure it, you can’t manage it,” said Peter Drucker. Social disagree?
  • JUNTA 42  |  SATURDAY, DECEMBER 12, 2015
    [Business] This Week in Content Marketing: Homeless Media’s Huge Opportunity, Big Risk
    There’s a fresh business case for content marketing by brands (33:20): Reading the marketing trades online, one would get the sense that every brand has gotten wise to the value of content marketing and is shifting budget dollars to it. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 25, 2012
    [Business] How Sage Does Social Demand Generation
    Sage , a global provider of business management software and services however, has made social a key part of its demand activity. In a recent interview, Sage’s Joseph Baird, Integrated Marketing Manager, and Bryson Hale, Director of Business Development, shared five steps they took to build a social demand generation plan. 1.
  • KAPOST  |  MONDAY, MAY 2, 2016
    [Business] The Difference between Content Marketing and Marketing Content
    No doubt the two work in tandem, but ensuring consistency across all of your marketing content requires a more sophisticated process for coordinating and aligning internal teams and business units. . What business results do you hope to achieve. It’s the common thread that leads buyers through the customer journey to a purchase. Align.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 8, 2012
    [Business] Marketing Made Simple TV premiers Thursday at noon ET
    We’ll bring you fun and engaging guests every week on Marketing Made Simple TV – in keeping with our tagline “Smart but Simple Ideas to Improve Business.” Just two days to the premier of the new online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly.
  • WRITTENT  |  TUESDAY, APRIL 2, 2013
    [Business] 6 Tips on Creating Compelling Newsletter Titles
    If the title of your business newsletter isn’t doing those things, it’s time to breathe new life into a tired name and reap the benefits of a stronger, more compelling title. Honestly, your customers and target audience don’t really care about your business name, so including it in the title of your newsletter is not usually very compelling.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 12, 2014
    [Business] B2B Marketing Automation Vendor Strategies: What's Worked and What's Next
    One thing that doesn''t show up on the chart is that some successful vendors have shifted strategies over time, generally moving away from low prices to higher prices and from small businesses to mid-size and larger. I recently did a study of the strategies of B2B marketing automation vendors. Most vendors used more than one strategy.
  • ANNUITAS  |  THURSDAY, AUGUST 20, 2015
    [Business] Marketing Enablement and The Technology Stack
    Demand generation : Marketing automation, CRM, HTML, analytics tools, content management applications, email marketing, mobile and interactive marketing applications, business intelligence/data applications and webinar applications. “The Stack” is being written about quite a bit lately and with good reason. It was a lot more than two.
  • MARKETRI  |  MONDAY, OCTOBER 15, 2012
    [Business] The Gloriously Imperfect World of Professional Services Marketing
    The business world moved slower than a herd of snails traveling through peanut butter, but everything was PERFECT! While the digital era has impacted every area of business, it has turned the world of perfect professional services marketing on its head – being gloriously imperfect is the name of the game! Keeping it simple!
  • MARKETRI  |  THURSDAY, JANUARY 31, 2013
    [Business] 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
    You need to prove you understand their business as well as the challenges and opportunities they face. In the increasingly competitive world of professional services, targeting a specific industry sector or niche audience is among the most effective ways for a firm to differentiate itself from the competition and build its bottom line.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 18, 2015
    [Business] How To Create A Thought Leadership Strategy That Supports True Innovation
    More often it means business and delivery models. This will open your eyes to the bigger questions that they have about where their industry – and business in general – is going. It’s true that thought leaders tend to be the most successful professionals in their fields, and because of this, have more influence over their audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 27, 2013
    [Business] Is Facebook a human right or a weapon?
    The American Civil Liberties Union of Indiana represented the man and argued that sex offenders are unjustly barred from using Twitter and Facebook, which can be used to do legitimate business over the Internet. Why is the State of Indiana willingly and knowingly putting convicted child molesters back in business? Forever. Scary wrong.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 27, 2012
    [Business] 10 New Websites to Add to Your Social Media Blog List in 2013
    We are always looking for new insight as to how we can be better utilize social media for our business. Because he is so darn pragmatic, unafraid to pull punches or pull away the curtain when it comes to thoughtful assessment of bright, shiny new toys and various communication channels related to a social business. Enjoy! Heidi Cohen.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2016
    [Business] 4 Simple Ideas to Personalize Your Email Campaigns Today
    How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses need)? Those of us who craft email campaigns are always searching for ways to personalize our messages. Our advice: don’t throw the baby out with the bathwater. Email Marketing
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 15, 2011
    [Business] Entering the World of Social Media: Better Late than Never
    The ability for potential consumers to recognize and relate to you or your business through social media is proving successful for those willing to make the effort. Promote your business by promoting your personality. Because starting a successful business is long, hard work. Find your voice. The key is to relax and have fun.
  • HINGE MARKETING  |  MONDAY, MARCH 2, 2015
    [Business] What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
    The fact is, for a modern professional services firm, a website is one of the most important investments you can make when it comes to generating new business and driving your firm forward. website attracts new business. Not all buyers will be searching for your firm by name, or searching for your general type of business.
  • STORIES THAT SELL  |  TUESDAY, SEPTEMBER 9, 2014
    [Business] Are You Prematurely Aging Your Case Studies?
    During a workshop I attended in LA last spring on oral storytelling, we discussed the elements that signal the beginning of a story. story sets us in a time, a place and with a subject. •    “It was Christmas 2012 and we were sitting at the dinner table when all of sudden…”. •    "Wright Mechanics deployed SuperSolution in the spring of 2014.".
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, SEPTEMBER 12, 2011
    [Business] Thinking About Starting Your Own Biz? If so, check this out.
    Her new book is excellent for if you're thinking about starting your own business. With all the business books out there, why did you decide to write one?    SUSAN SOLOVIC: Many of the business books don't address realities of what it takes to start and build a successful business.   _. WRONG.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Business] 3 Facebook Rollouts Every Marketer Should Know About
    Facebook also updated its Page Insights analytics tool for business pages, adding recommendations on how to improve content and ad performance. Facebook Rollouts Every Marketer Should Know About is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Check out the Grande Guide for the Social CMO.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 30, 2011
    [Business] Lead Nurturing Overview
    They need to crisply define the questions buyers may ask when they go online and do research on their problem, learn about approaches others have taken, define their requirements,and build the business case to get budget for a purchase so that they can satisfy these information needs with lead nurturing.&#. 20% more sales opportunities.
  • MI6 MARKETING AGENCY  |  SATURDAY, APRIL 9, 2011
    [Business] Can Facebook Save Our Planet?
    Facebook’s data center is at the center of their business (their people are at the very core though). What’s good for Facebook is probably good for the average data center or computer room for a small to medium sized business, right? Open Compute Project Could Help. There I said it! Now I’ll defend it. www.youtube.com/watch?v=p4D9UNXKGV4.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 3, 2015
    [Business] Mobile Now Accounts for a Third of Online Transactions
    For anyone who has been paying attention to the growth of mobile, it may come as no surprise to learn that businesses that have optimized for mobile generate many more mobile transactions than those that haven’t made an effort to make their sites mobile-friendly. Optimizing for mobile is no longer optional.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 17, 2012
    [Business] Learning From Big Social Media Blunders
    Disheartening because nervous businesses considering social media may unduly focus on the blunders and ignore the benefits. Today, I’ll take a moment to speculate “why” the blunders happened and how businesses can learn from their less fortunate brethren’s mistakes. By Stanford Smith, Contributing {grow} Columnist. More Examples.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Business] 13 Networking Mistakes You Need to Stop Making
    It helps us make meaningful business connections, get feedback, and advance our careers. Here are 13 networking mistakes that could be holding you back from developing meaningful business relationships and creating real value out of them. Sadly, these busy people would not always get in touch and contact was lost," he told me.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 8, 2016
    [Business] The Most Important Stat in Latest Content Marketing Report
    Are you touting that you are a customer-centric business, yet your marketing does not really take into account your prospects' and customers' common business problems? The world's content marketers are gathered in Cleveland, Ohio for Content Marketing World. This huge show has over 3500 attendees from 60 countries. Cohen.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 11, 2015
    [Business] Map Your B2B Content Marketing Plans to Your Personas with These 5 Easy Steps
    While a Marketing Manager of a small business and the CEO of a large enterprise might be on the same customer journey, their content needs are likely not the same. The growth of digital content has exploded. That’s right. Multiple times per week. The question we need to ask ourselves is do we really need new content daily?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Business] Is Your SEO Actually Working? 3 Ways to Find Out
    Where do we rank for our top keywords?” It’s every CMO and business owner’s first (and sometimes last) SEO thought, and usually the primary metric by which SEO efforts are measured. The importance of each individual keyword depends on search volume and its relevance to your business. Keyword Ranking Are Helpful, Sometimes.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Business] Can You Ever Really Scale Social Media Marketing?
    Alisa: Well, we do find that it can be cost-effective for us and our customers when we focus on certain niche businesses. We''ll work with lots of different types of businesses, but when we have several similar businesses, we are able to charge less for start-up and are able to show them good results faster. Me: Hi Alisa! Howie.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 27, 2011
    [Business] What End-of-Year Purchasing Behavior Means to B2B Marketing & Sales Reps [Chart]
    But, what does the year end mean for business? It looks like people have budgets to spend near the end of the year, and it’s time to resume researching business purchases. by Joel Rothman | Tweet this Thanksgiving has come and gone, which means that Christmas and Hanukkah are just around the corner. Not a chance! Special bonus chart!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Business] A Simple Guide for an Effective Inbound Call Strategy
    ” While it can be tempting to remove your telephone number from your marketing materials to prevent low-value calls, it’s important to recognize that it’s not about what’s the best communication channel for your business, but what’s the best channel for your customers. Inbound Marketing
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