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  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, MAY 13, 2014
    [Business] Key Challenges Salespeople Are Facing Today
    Recently, Brad Miller, Director of Business Development at Fathom, interviewed me about my new book, AGILE SELLING , and the key challenges salespeople are facing today. thought you might like to listen in. Watch the video to hear my responses to these common sales challenges: Being Overwhelmed With Information. Dealing With Failure.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 27, 2012
    [Business] How Do I Grow My Database Responsibly with Third-Party Data?
    All three of these methods require lists and, as Dave points out, depending on the size of your business and the speed of growth, your house list might not cut it. Business laws in Florida don’t include recourse for fraud. and “How do we ensure that we’re selecting a reputable vendor?”. Sound like something you’ve questioned before?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2012
    [Business] Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short
    So even if inbound efforts generate the right kind of leads for your business, you still need a disciplined process to nurture these leads until they are sales ready. These scoring rules should be customizable to your business; don’t rely on generic rules. Inbound marketing doesn’t drive people to action. Always a good idea.).
  • WEBBIQUITY  |  MONDAY, NOVEMBER 5, 2012
    [Business] Book Review: Optimize
    Divided into three sections— Planning (tactics, audience research,  content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. What motivates them? What do they care about?”
  • PUZZLE MARKETER  |  THURSDAY, JULY 26, 2012
    [Business] Marketing Automation, Set It and Forget It
    Marketing automation combines technology, typically hosted, with business processes that score leads based on fixed criteria like title and size of company, as well as dynamic criteria, such as which web pages the person viewed, whether the individual attended a webinar or clicked through to an offer. Marketing automation, what is it?
  • WINDMILL NETWORKING  |  SATURDAY, FEBRUARY 18, 2012
    [Business] Social Media 101 for Professional Associations
    Isn’t this the mission of every professional association: To inform their members and communicate regularly to increase the networking (and business) opportunities for their members? Related Stories The Changing Social Business Landscape in 2012: Is Your Business Ready? Social Media Marketing
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 25, 2011
    [Business] The Two-Step for Sales Enablement
    The Two-Step for Sales Enablement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team. Figure out what tools the reps are using.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Business] How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
    Chances are this has already been done -- it's pretty rare I come across a business that doesn't have some grasp on their competitors. Using BuiltWith to see what kind of tools a business may be employing. This is particularly true for niche businesses. Be concerned with the keywords that drive results or your business.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [Business] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2)
    In the first of these two posts , we talked about the marketing marathon.  I outlined how to define your business objectives and tap into your Marketing Analytics Coaches before you start the big race. After consulting your operational partners, update your business requirements and re-distribute to all teams for final approval.
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    [Business] 10 Horrifying Stats About Display Advertising
    These stats were curated from Digiday and Business Insider. We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. seconds.
  • SAZBEAN  |  TUESDAY, APRIL 17, 2012
    [Business] How to Use Facebook Timeline Without Reworking Your Brand Strategy
    But on a business page, it’s an opportunity for fan engagement. Within days of Facebook’s official launch of Timeline for brands, social strategists and brand marketers turned their Facebook strategies upside down and came up with a flurry of ways to attract more fans. SEE ALSO: Facebook Timeline for Brands: The Complete Guide.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 12, 2013
    [Business] From MAGNET: Where Will You (And the Workforce You Need) Be in Five Years?
    Managers who focus on the bottom line often don’t consider workforce needs to be burning issues. I’ve met some manufacturers who simply assume that they’ll be able to find the people they need when their business grows. To plan for business growth, manufacturers need to define exactly who they will need to support that growth. Do both?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 28, 2013
    [Business] How to Create an Automated Follow-Up System
    Most people are really poor at follow up … and as a result, they don’t win nearly as much business as they could. The post How to Create an Automated Follow-Up System appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Trent Dyrsmid, {grow} Community Member. It’s too much work! STEP 1: Make Two Lists.
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [Business] Make Your Next Video a Thriller [Infographic]
    Don’t produce a video because “it’s hip”; but DO think strategically and align video marketing with overall business goals. Don’t use views as your star metric; DO correlate video analytics to business goals. You know by now that video marketing is on the rise. The zombies are taking over. Jump on it!
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 2, 2012
    [Business] How to Blog: How Much Time Does It Take?
    If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” ” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog. Here are a few ideas: 1.
  • MEASURABLE MARKETING  |  FRIDAY, FEBRUARY 17, 2012
    [Business] Going Local: 4 Tips and Tricks for Getting the Most out of Local Search
    Ensure that your website incorporates long-tail and location-specific keywords that unite your business type and location, with a special location page assigned to each location (if you have more than one). 2. Marketers cannot ignore the rising. importance of local search. Review Your SEO. Build Your Local Profiles.and Update Them.
  • MARKETING ACTION  |  THURSDAY, JANUARY 16, 2014
    [Business] Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
    It’s apropos to the start of a new year, the time when business budgets are finalized and dollars allocated based on hard looks at – and hard decisions about – what yields the highest ROI. Having digital content readily available that focuses on their targets’ business issues, needs, interests, and pain points. Photo of “New Albion.
  • FATHOM  |  WEDNESDAY, JUNE 5, 2013
    [Business] Quality Content Marketing Means Making it Personal
    It also has a business purpose and is easy to find and share.… Developing quality content can be struggle for a lot of marketers, who often have many other things on their plates. They can’t argue with the value in producing quality content, especially with Penguin 2.0. So what does this mean?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Business] Why are America’s fastest-growing companies killing their blogs?
    What does business blogging look like where you work? Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. What do you think?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 1, 2010
    [Business] Sales and Social Media-3 Keys
    This week I thought I would share with my readers a “guest blog” from Tom Pick on Sales and Social Media…I have known Tom for a few years and he is top SEO and Social Media consultant… read and enjoy… Although marketing departments tend to be the heaviest users of social media for business, sales groups aren’t far behind.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Business] 11 Things You Don't Know (But Should) About Google+ [Cheat Sheet]
    As Google+ rolls out business profile accounts, there will likely be some interesting new possibilities and strategies to take advantage of. As we discussed in our post yesterday, Google+ is growing rapidly , and it seems that Google has opened up the invite flood gates to allow more people to join. Marketing Takeaway. New tools come and go.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2011
    [Business] Why SEO disgusts me
    recognize that there are many important business insights and strategies that can come from legitimate SEO professionals like: Keyword research + targeting. There are many prinicipled people in the field doing good and useful work. But the competition to out-fox the search engines is getting ugly. Beyond ugly. Reality check.  Chech it out.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 9, 2014
    [Business] Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon
    Kyle-Beth understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues. Twitter | LinkedIn | Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon by Kyle-Beth Hilfer - Maximize Social Business. Social Media and the Law
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, OCTOBER 29, 2009
    [Business] Online Advertising Passes TV Advertising in UK
    This is one of those critical milestones in the journey to making advertising more efficient and funding more online business models.  We will soon need to start worrying about the business model for creating great TV content.  They report that the UK is the first major country to reach this mark. Products & Markets
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Business] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Cheap Ways to Build Small Business Brands. 2) B2B Inbound. Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Social Business and Beyond. 4) Bluleadz. Posts You Might Like to Read: 5 Risks of Becoming a Social Business. LinkedIn Marketing Tips to Grow Your Business. Period.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 30, 2010
    [Business] LoopFuse Removes the Budget Barrier from Marketing Automation
    Marketers can actually create a nurturing program for a target audience and run it across the entirety of the complex buying process—tweaking and refining as they go to build the business case for expanding the program. I had the distinct pleasure of speaking with Sean Dwyer, CEO of LoopFuse yesterday. marketers. Hint: FREE is the key word.].
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 6, 2012
    [Business] 7 Habits Of Highly Effective (And Successful) Teleprospectors
    So in this edition, we’ll flip the coin and take a look into the actions and habits that make Business Development Reps successful. It shows you just don’t care about the business, and they’ll tend to remember that. A colleague of mine recently discussed the 7 bad habits inside sales people practice. Track yourself in several ways.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 4, 2014
    [Business] Big Announcement! @BlueFocus @MNBurgess to Deliver #TEDx #TEDTalks @TEDTalks #socbiz
    All talks that night will focus in some way on the event’s announced theme of “Play.” My talk, titled “Reignite Your Life’s Work Through Play” will focus on the idea of incorporating one’s passion and sense of play into their professional lives as part of the essential process of personal branding in the social business age.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Business] How to Do Keyword Research: A Beginner's Guide
    Step 1: Make a list of important topics based on what you know about your business. These topics will turn into a list of about 5-10 topics that you think are important to your business, and you''ll use those topic buckets to help come up with some specific keywords later in the process. How you actually do it hasn''t. Make sense?
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Business] My Favorite Thing About Mobile E-Commerce and Smartphones: An Ode to the Click-to-Call
    businesses last year, and at least 1 billion of them were probably from me. Every single one of those searches led to me calling a business. hope the Curry House on Plymouth is using some kind of  call tracking  because they will learn that Google search provides a huge volume of business based on my mobile traffic alone.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MAY 28, 2013
    [Business] How the New SEO Affects Your Web Marketing Efforts
    Then, six months, two years — or worse — five years later can’t figure out why it’s not generating business. If you’d like to learn more about how the “new SEO” is affecting your online marketing efforts, I have two resources for you. You can find it and others on SlideSshare — more to come!).
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 20, 2012
    [Business] You Don’t Just Hire a Sales Team: you build it
    ”) In reality, though, effective sales, training and retention efforts are especially critical for small businesses. Cash flow and decreased sales can have a much bigger impact on monthly profitability for small businesses than for large companies, which can usually better weather a few bumps. Building Your Team: Beyond Hiring.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 24, 2011
    [Business] Are You Losing Your Prospects at Hello?
    If you're running into trouble cracking into corporate accounts, most likely the root cause is your failure to clearly articulate the business outcomes that customers realize from using your products, services or solutions. Those outcomes are unheard of in my business. Unfortunately, the opposite usually occurs. Their rationale?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 2, 2013
    [Business] How to Prepare for Social Media Screw Ups
    Give the same weight to someone’s concerns voiced via a social media site as you would someone who brought concerns to your business’s doorstep. After you’ve resolved an issue, always make sure to thank the client for their business. Social media screw ups are inevitable, so what do you when one hits your brand?
  • MARKETING ACTION  |  FRIDAY, MARCH 28, 2014
    [Business] 3 Ways to Keep Departing Sales Reps from Stealing Your Clients
    We often find that many of our client businesses are facing an enemy within – an enemy that small and mid-sized companies can’t afford to ignore: Each time a salesperson is let go or quits, they take some of their clients with them.  Here are three solid strategies to help: 1) Marketing Automation. As they interact with you (e.g.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 2, 2012
    [Business] Human Behavior and Multiple Identities in B2B Marketing
    For example, I have a girlfriend role when I am with my boyfriend, a teaching role with my students, and a B2B buyer behavior role with my business. Staying connected via smartphones is crucial to maintaining relationships with your clients and prospects in B2B marketing. Multiple Identities. Conflicting Goals. Fragmentation.
  • LEAD VIEWS  |  TUESDAY, MARCH 20, 2012
    [Business] Top 5 content marketing mistakes that ruin your marketing efforts
    Forgetting the larger picture : This happens all the time not only with respect to content marketing, but also with running businesses and even with running our personal lives. The more effective your content is, the better it persuades your prospect and the more it speeds up decision-making. Too much content bores your audience members.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 26, 2012
    [Business] Why 75% of Marketers Are Experiencing Lead Generation Pain and How to Stop It Before It’s Too Late
    What are the common business issues? Tweet The precursor of change is always pain. For most of us over the past four years, our marketplace has inflicted varying levels of it as we have slogged through the most challenging economic climate since the Great Depression. This tells me they either. have an impressively high pain tolerance, or.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 3, 2013
    [Business] Sales On-Boarding Programs
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Sales On-Boarding:  New Hire Success or Failure. It was proven again on Friday.  Each item must be signed off/dated by the appropriate person “inspected what is expected”.
  • MI6 MARKETING AGENCY  |  MONDAY, SEPTEMBER 26, 2011
    [Business] Our Fav Posts, Week of September 19
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Source: Business 2 Community) | Read the annotated post here. 2. Source: Business 2 Community) | Read post here. 6.
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Business] Who Should "Own" Social Media at Your Company?
    It's a common debate in many businesses. Marketing, Customer Service, and Sales can all have a hand in your business' social presence, and it doesn't have to be a headache. Set up filters to monitor your business and keywords. Just who should be responsible for managing my company's social media presence ? Sales? Marketing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 10, 2015
    [Business] Social Media in the workplace. Who needs it?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Obviously this is far-off dream for many organizations, and perhaps not even desirable (gasp). Outrageous you say? Unheard of? Dystopian? Let’s do this! Who needs it? Unheard of?
  • SMALL MANUFACTURER BLOG  |  SUNDAY, MAY 22, 2011
    [Business] What My Coffee Grinder Taught Me About Social Media Hype
    Well, here’s the skinny: Just as I don’t need a coffee grinder that makes 18 cups of coffee, if you’re a small business owner or marketer pressed for time (and aren’t we all?), you don’t have to be on every single social media platform nor do you need thousands of “fans&# or “followers.&# early 1980s.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Business] 11 Content Curation Tools Every Marketer Needs
    But when days are busy, I can’t always keep up with my stream of 1,400+ accounts. For example, I follow HubSpot on Twitter , but don’t always get a chance to see their tweets when I’m busy. Quartz has figured out how to make a text-heavy newsletter a stalwart in the news business with their Daily Brief. love Twitter. Scoop.it
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 13, 2014
    [Business] 4 Quick Research Tips to Build a Warmer Pipeline for Teleprospecting
    If your company has a strong relationship with your customer, those decision makers can lead to quick repeat business when they go to a new company. 3. Lots of companies will post a list of their customer base to promote new business. Let’s face it: Not every cold call campaign is created equal. Instant warm introduction.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 24, 2013
    [Business] Marketing and Networking, a Powerful One-Two Punch
    have not only made a point of doing this from a business perspective, but from a personal perspective as well. We created a marketing engine starting with the production of great content and supported by a team of business development reps that not only follows up on quality MQLs but reach out in a proactive way to our target marketplace.
  • FATHOM  |  FRIDAY, OCTOBER 25, 2013
    [Business] Customer Personas Simplified
    Each lifecycle stage is split into quadrants, meaning there are 4 customer personas in each stage ready to be segmented based upon attributes that are important to your business (e.g., Take for example the “Initiate” stage of your business. One way in which you can segment your database is by creating customer personas.
  • MARKETING ACTION  |  THURSDAY, JUNE 19, 2014
    [Business] 10 Amazing Email Marketing Statistics for 2014
    Plus there’s an increase in the number of email users: Radicati also predicts that the total number of worldwide email users, including both business and consumer users, will increase from over 2.5 Email also creates new leads: 42% of businesses say email is one of their most effective lead generation channels. billion in 2018.
  • VIEWPOINT  |  WEDNESDAY, APRIL 24, 2013
    [Business] PowerViews with Jim Dickie: Customer-centric is Key
    Jim is also an author and often-requested keynote speaker at sales management, CRM and E-Business conferences. My guest today is Jim Dickie. Jim has over 29 years of sales and marketing management experience. He began his career with IBM and Sterling Software and then went on to launch two successful software companies. Not Enough Leads.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 24, 2013
    [Business] The Awesome and Remarkable Power of Guest Posts in Sales Lead Generation
    On Marketing Made Simple TV, Jeff interviews the world’s most popular and engaging business leaders, including Jeffrey Hayzlett, Beth Comstock (CMO of GE) and Guy Kawasaki, and the show is syndicated to over 2 million people each week. In fact, this e-book dedicates an entire chapter to guest posts – they are THAT important.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2011
    [Business] Social media gold lies in the inner circle
    TechCrunch reports on another study that indicated, “When it comes to sharing, 80 percent of people share only one category of links and more than 70 percent will only ever click on one category, whether that is business, politics, or entertainment.“. By Neicole Crepeau, Contributing {grow} Columnist. Let’s look at the facts.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 7, 2011
    [Business] Streamlining Efficiencies: Pushing Without Losing Innovation
    If you’ve started to see significant growth in your small business, you’re likely realizing that success is a mixed blessing. Chances are your business didn’t achieve success because you’re a logistics wizard. Startups and small businesses seem to repeat the same costly mistakes. Image via CrunchBase.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 28, 2010
    [Business] Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor
    So rather than review them in depth (you can read Manticore’s press release for details), I’ll look at Manticore’s broader business approach as outlined by Marketing Vice President Christopher Doran. These include a few very large firms but mostly mid-size businesses and divisions of larger companies. First some background.
  • GREAT B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Business] 8 Reasons Why We Fail to Make the B2B Sale
    In a business environment, this means that the prospect can clearly see that what you offer solves a current challenge or moves their business forward in a positive way. Take the long view and you might get the future business. What can then prevent the direct rep or sales rep from achieving the sale? You haven’t sold the value.
  • VERTICAL RESPONSE  |  SATURDAY, MAY 24, 2014
    [Business] How to Choose the Right Email Service Provider [GUIDE]
    An email service provider, or ESP, can help your small business generate and send emails that are targeted to your customer niche, get them delivered and provide actionable results. VerticalResponse has put together a list of criteria you’ll want to look for in your search for the right ESP for your small business. Features. Mobility.
  • BIZNOLOGY  |  FRIDAY, JANUARY 31, 2014
    [Business] Should guest blogging still be part of your SEO strategy?
    Offer thoughtful comments on posts related to your business, email tips to the publisher, make yourself available for interviews or to answer questions, promote their content on your site and social channels, and provide your original content related to the site’s audience regularly. (Photo credit: Wikipedia). What are those arguments?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Business] Lead Generation: It’s all about building relationships
    And so our personal life, or business life, have become enmeshed. So that is taken to the extreme, but it is that type of behavior why I think many businesses are struggling. They are not in the collections business, they are actually in the business of helping transform people’s financial lives. Steve: That’s crazy!
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Business] Marketing Lessons From Borders' Bankruptcy
    Borders fell victim to the trapping of four key problems that ultimately caused the long and slow death of its business. It causes changes to markets that impact the business strategy for all companies in a given market. In the book-selling business, this disruptive technology was the shift from printed to electronic books.
  • B2B MEMES  |  THURSDAY, DECEMBER 2, 2010
    [Business] Improve Your Blog Posts with Nut Graphs
    Though the nut graph originates in journalism, it can benefit all business bloggers.  It is designed specifically for an informal approach to writing, one that, like so many blog posts, typically begins with “anecdotal leads that hook the reader.”  (Yes, you’ve just read my nut graph.). Most business bloggers, I think, get that much.
  • EARNEST ABOUT B2B  |  TUESDAY, JUNE 10, 2014
    [Business] Feed our desire to be connected or miss out: new Wireless Nation study
    Why keeping customers connected is good for business. The real revelation from the Wireless Nation study ( available here ) is that 1 in 4 customers have actually left a business’s premises because they can’t connect to the Internet. The message from Wireless Nation is clear: businesses everywhere, you have a choice.
  • FATHOM  |  MONDAY, MARCH 17, 2014
    [Business] Balancing Marketing Analytics with Creativity
    Despite the great utility and business value of analytics, I urge everybody not to forget about the creativity that is at the heart of all marketing … that fundamental spark from which great ideas come. What validates this hype? Well, for one, perception. “Top 5 marketing activities” for in-house people (#1).
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Business] Free Ebook: Understanding Blog, Social Media and Search Engine Usage by Industry
    An overview of data from our new ebook, the Online Marketing Opportunity Report is displayed below: So what does this data mean for your business? HubSpot put together a comprehensive guide to applying this type of data to your business, along with a more detailed analysis of all 33 industries. Download our free eBook to read more.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 19, 2013
    [Business] The Problem with Implicit Opt-In For Email Marketing
    When a consumer registers for something you sponsored, lets you scan his nametag at an event, or drops a business card in a fishbowl, it does not necessarily mean he’s asking for future email marketing. Someone handed you her business card. An executive handed you her business card after being introduced by a colleague at an event.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Business] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. Business blogging has many benefits, among which is the potential to increase your rankings in search engines and earn you thought leadership. As you know, we at HubSpot are crazy about data-driven marketing. Why, you ask?
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Business] 4 Time-Saving Tips for Managing Social Media Overload
    Social media is a great tool to promote your business and brand, but it can be intimidating and feel time consuming. Cut back on the number of sites A lot of small businesses feel obligated to have a social media presence on all of the channels. Have another tip to help small business owners juggle multiple social media accounts?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 30, 2013
    [Business] @SocialEmployee Featured in @Forbes by Columnist @DorieClark #socbiz
    The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. But I’ll stop there and let you read the rest of the article for yourself.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [Business] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    Since then, he’s been gnawing at the bone of anonymous business leads, suspecting that there’s some way to gain value from people who are interested in a product but haven’t identified themselves to vendors. Rego has shown me a couple of approaches over the past few years, none of which quite worked out.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 20, 2011
    [Business] Facebook B2B Marketing Tips
    As such, Facebook isn't just a channel for business to consumer marketing. It has a growing potential to be used as a business to business marketing channel too. Facebook isn't just about personal profiles. It also includes groups and pages for brands and companies. Use captured emails for lead generation. View Original Articl
  • CLIENT BRIDGE  |  FRIDAY, MAY 20, 2011
    [Business] Measuring What Matters in Social Media
    According to Sterne, you should measure your social media marketing programs for both their social value and their business value. Sterne advocates goal-based measurements: ""If I measure everything toward the three goals of making more money, spending less money, and making customers happier, then I will be successful in business."
  • CLIENT BRIDGE  |  THURSDAY, MARCH 31, 2011
    [Business] Marketing Red Flags
    Your business should have goals for the year and a five year plan. Determine your business objectives first, then adjust your brand and marketing accordingly. You have to match or exceed your competitors in customer appeal to stay in business. Nothing matches." Customers are confused by inconsistent messages and visual imagery.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Business] What Google's 'In-Depth Articles' Algorithm Update Means For Your Content Strategy
    The idea is for your content to be non-commercial, which means not focused on "selling" your business, products, or services. It''s also suggests that your business or brand should have a Google+ account -- and that''s not the case here, either. Just a couple weeks ago, Google released a new feature -- "in-depth" articles.
  • SMASHMOUTH MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Business] Demand Gen Freestyle Takeaways from Focus.com
    Focus.com makes the world's best business expertise available to everyone, and they often run roundtable discussions several times a week. Two weeks ago I hosted participated in Focus.com's Demand Gen Freestyle (replay here) discussions. It was a great discussion. Put some actual movement and effort behind the sentiment. They want experts.
  • FUNNEL FOCUS  |  MONDAY, SEPTEMBER 20, 2010
    [Business] Spotlight: Brian Massey Shares Insights to Optimizing Your Marketing Process
    When we cross the needs of the business with what visitors want to accomplish while online, we get an important subset of actions. Those activities that a visitor isn’t interested in doing online are discarded as well as those activities that don’t help the business. The bottom of the stack is very important in this alignment.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 23, 2015
    [Business] Finding the Right Call Vendor & Ignoring Mixed Messages
    More and more people are using their mobile phones to search for and then call local businesses, whether to order a pizza, a bouquet of flowers or to get more information about how much it would cost to get their bumper fixed at the closest auto shop. In 2014, there were 40 billion calls made from mobile search ads. The Perfect Partnership.
  • SYNECORE  |  WEDNESDAY, MARCH 25, 2015
    [Business] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    This misconception is particularly detrimental because it holds back small businesses. With the marketing tools available today, even small businesses can personalize content. The game has officially changed, and now everyone can play—even small businesses lacking big budgets. Getting started is simple. Getting started is easy.
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Business] Selling is Easy! (If You Get the Right Support)
    There are many more stages between each but these are the main bases to touch on the way to closing new business. Your goal is to aid these interested people’s buying decisions by becoming a useful resource about how to solve their business and personal pains. Could you make your sales process as easy as 1, 2, 3? Outbound cold calling.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Business] How an A/B Test of Landing Page Form Copy Improved Lead Quality
    For most businesses, changing the form length is a great way to get started with increasing lead quality -- but at a certain point, you''re going to need to experiment with other form conversion optimization tactics to get better information about the people filling the form out. The longer the form, the better quality the leads will be.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Business] Inbound Marketing vs. Outbound Marketing
    Learn how to create an online marketing strategy for your business. Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". think outbound marketing techniques are getting less and less effective over time for two reasons. Connect with HubSpot
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 7, 2010
    [Business] How do you measure a personal brand?
    Is the bottom line really the only measure of success businesses focus on? Once you’ve decided that social media really is right for your business (and it may not be ), your next step should be deciding what your definition of success is and how it will be measured. Not exactly. Probably not. Number of retweets and @replies. Digg this!
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Business] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    growing email list can attract new customers, generate buzz about your business, build relationships and increase your bottom line. Adding an overlay sounds technical, but any small business can do it. Giving away a free iPad is cool, but if your business sells seeds, an iPad doesn’t make sense. Business events.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 4, 2012
    [Business] Content Marketing Tasks: Practice Makes Progress
    Many small business owners and entrepreneurs including many of  my clients  love the chance to get up and speak. You’ve got to deliver a speech yourself in order to represent your business and get clients. Persistence has been touted by poets for a reason. Your brain learns a lot each time you try something, even if you fail.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 3, 2014
    [Business] 6 Ideas to Refresh Your Email Marketing [Guide]
    Or maybe your business just did some rebranding and you want your emails to match. Voice Your business has its own voice. Add social media buttons We live in a digital world, so customers expect easy ways to interact with your business and your brand. Every once in a while your emails need a little refresher. Good question.
  • BUYEROLOGY  |  SUNDAY, NOVEMBER 28, 2010
    [Business] How Social Media is Transforming the B2B Buying Experience
    This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels.    Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.   So what really is going on? 
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 15, 2011
    [Business] The Difference between Demand Generation and Lead Management by Carlos Hildago
    It’s about generating prospective customers for the business. Lauren Carlson of Marketing Automation Software Advice shared this whiteboard presentation by Carlos Hildago (@cahildago) of The Annuitas Group and she invited me to share it on this blog and comment about it. And the host of Mad Marketing TV.). agree with Carlos. agree 100%.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 14, 2010
    [Business] 60 Seconds with the Fearless Competitor – Episode 3 – Simplicity
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Here’s the latest clip from the Fearless Competitor. Why simplicity matters. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 2, 2010
    [Business] Choosing where to spend scarce marketing $’s
    I really feel for business leaders today. The CEO of this business decided to become a primary sponsor of the industry trade show in New York City — Search Engine Strategies. How do you think business leaders should address this challenge?  We welcome all comments. It’s got to be frustrating for you. Google AdWords.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 16, 2011
    [Business] Find New Customers Fan of the Month – Cheryl Burgess
    Cheryl was named to “Margie Clayman’s 50 Favorite Blog Sites” Co-author of Ad Agencies Winning New Business 360. She has experience developing business continuity and crisis management plans for large organizations, including hospitals and pharma. B2B Lead Generation | Find New Customers Fan of the Month.
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 5, 2011
    [Business] Top Trends In Digital Marketing [Graphs]
    It’s a great way for businesses to create a more personal interaction with their customers. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 17, 2012
    [Business] Facebook and SEO
    This demonstrates two important things: 1) Despite the lip-service Google gives Google+ they still realize that Facebook is the most critical social media platform for businesses and consumers. Businesses don't succeed in this effort very often. Last week we hosted a webinar conducted by SEO expert Michael Fleischner.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Business] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    The Transformation Track is for business leaders or those who don’t have their hands on marketing automation yet. Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It is one of the most beautiful cities in the world.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Business] Four “New Marketing” Skills You’d Better Learn Quick
    He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. The mindset you want, even as a marketer, is that your job depends on finding and closing business. by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Business] Risky is the New Safe — A “Must Read” Book for All Marketers
    have my own business, which is what many people aspire to once they “retire” from corporate work. One thing I think about, a lot, is retirement. ” I already consider myself semi-retired. pretty much do what I want. live in a small house (no downsizing required). So why would I want to retire at age 65? It’s now. Today.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 23, 2010
    [Business] Why Trust Matters to B2B Marketers: An Important Statistic
    91% of people decided to buy from a business they trust. Trust matters to marketers because people buy from businesses they trust.  And what is thought leadership about?  It’s about establishing trust that your business know best and knows what it is doing. It’s that simple. 
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 17, 2011
    [Business] 3 Successful B2B Marketing Promotions At SXSW
    Between the sponsorships of the event and the trade show, there are companies pitching their products and services to other businesses, and that’s B2B. The following three promotional marketing examples are based on the company’s business, relate to the target audience and connect to the spirit of SXSW. GE Carousolar.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 7, 2011
    [Business] 6 Ways to Know If Your CMO for Hire Is Effective
    Are you a small to mid-size business that needs marketing help, but you don’t have the budget to hire a full-time, senior-level marketing executive? ” without the research or data about your customers and your business to back that up, you might want to think twice. Experience in your industry plus others.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Business] One change that dramatically improved B2B marketing results
    have no financial interest in their business. You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. And that tiny window can turn out to be very misleading. What happens when we start to fill in the picture?
  • ENGAGE  |  TUESDAY, MARCH 11, 2014
    [Business] Increase Your Website’s SEO Rankings With Quality Backlinks
    These local directories offer a basic free listing that includes business information and your website. This tells Google that you’re a real business and where you’re located. Local directory backlinks are especially helpful for local businesses. Backlinks. So what’s the difference between buying a link and earning a link?
  • TOMORROW PEOPLE  |  TUESDAY, FEBRUARY 28, 2012
    [Business] How to Transform Social Media into a Powerful Marketing Tool
    There’s no escaping the rising business use of social media networking sites. Want to be part of the social media revolution? But many companies are still getting it wrong when it comes to social media marketing. This is because they have failed to take on board some important resources and approaches. Align everything. Follow up.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 17, 2012
    [Business] Social Innovator Ekaterina Walter Talks Visual Marketing and Her Upcoming Book “Think Like Zuck”
    Marketo: In your opinion, should the primary business goal for social media be revenue generation, brand awareness, customer engagement, or a mix of all three? Not every business will have lead generation as a primary target. The reason why your business exists, is two-fold. Ekaterina:  A mix of all three. Absolutely. Nothing.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 17, 2012
    [Business] When a Hurricane Meets Social Media: The Rise and Fall of Brand Reputation
    In the advent of a crisis, the Network Disaster Recovery (NDR) program from AT&T is designed to strengthen the company’s business continuity and disaster recovery response. The design, implementation, and execution of a viable, comprehensive continuity plan simply make good business sense.  THE POWER OF NOW. Mobile Security.
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