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  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 22, 2015
    [Business] Do You Know China’s Baidu Social Network?
    by Olivier Verot - Maximize Social Business.   Baidu is a community of communities It’s a fact, Baidu Search Engine is one of the most used Search Engines in the World, especially in China. With a whopping 55% market share, it monopolizes the local market. Author information. Olivier Verot. Twitter | Facebook | LinkedIn |.
  • PAUL GILLIN  |  FRIDAY, JANUARY 13, 2012
    [Business] Tips for Building a Quality Twitter Following
    The only exception to the courtesy rule is when I’ve been treated poorly by a business or institution. I breached the 10,000-follower mark on Twitter yesterday. marked this milestone quietly because I’m not big on numbers games and have been outspoken against counting success solely in terms of fans and followers. The Road to 10K.
  • MARKETING INTERACTIONS  |  SUNDAY, DECEMBER 5, 2010
    [Business] Writing is a Critical B2B Marketing Skill
    Your prospects and customers are crazy-busy. Being crazy-busy yourselves. I was reading an article written by Denny Hatch (a long-time copywriting expert) discussing why professional copywriting is critical for marketing where he shared this story he recalled: "What do you do?" " a guy at a cocktail party was asked.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Business] Social Media For B2B Salespeople? Really?
    Get more business, and referrals, from existing clients. prefer the term “social business.” The funniest thing is that most B2B salespeople that I know are not yet active with social business. While it’s a must to be a “farmer”, I also like a little meat with my veggies and social business helps me to enjoy both.
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 10, 2011
    [Business] Content Marketing Needs More Than Content
    Content is indeed the fuel for today's marketing programs (in all its forms), but if marketers are actually going to generate high-quality leads, nurture them in a way that drives pipeline momentum, and produce demand that turns into closed business, there must be more. DemandGen Report. Yes, that includes influencers.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, APRIL 30, 2009
    [Business] The SaaS Experience; Application, Knowledge, Best Practices
    Community and Practice Information: the implicit knowledge of how an application can best be used to achieve a business goal. Our customer success team recently released our Customer Central portal , which provides a wealth of material to aid in customer success. Why bring this up? look forward to your comments.
  • TOMORROW PEOPLE  |  MONDAY, JANUARY 23, 2012
    [Business] The Death of Telemarketing
    The telemarketing companies may have promised that they can bring you in lots of business, purely by making the calls. Three things the telemarketing companies aren’t telling you. Thinking about using the services of a telemarketing company to sell your services? If so, here are three things you need to be aware of: 1.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Business] 90 Tips to Make Your Blog Rock
    Suggestion maybe create a separate dedicated email account eg alert@jeffbullas.com so that it doesn’t overwhelm your personal or business account 75. This content was simply about insight and ideas about how they run their business. It will keep me busy with ideas for months and months. 90 Tips To Make Your Blog Rock 1. Thanks!
  • LEADSLOTH  |  TUESDAY, AUGUST 10, 2010
    [Business] Will Marketing Automation Be Free?
    There may be too much cost in the vendor’s business model (e.g. Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? Users.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 2, 2013
    [Business] Account Based Marketing Overview – Jeff Sands of ITSMA on Marketing Made Simple TV
    She has great tips for aspiring and current business leaders. In this episode of Marketing Made Simple TV, Jeff Sands of ITSMA sits down with show host Jeff Ogden to discuss what an Account Based Marketing program is and why companies need it. Jeff Sands. Why Account Based Marketing required truly deep insights into buyers.
  • TOM PISELLO  |  WEDNESDAY, JANUARY 5, 2011
    [Business] Sales Enablement and The Economic-Buyer
    And worse, with more decision makers than ever involved in the purchase process, to be successful, you often have to engage executives, finance, business leaders, purchasing, operations and technologists, and provide compelling value messages to each stakeholder. And this trend is not expected to end, even as the recovery takes hold.
  • VIEWPOINT  |  THURSDAY, MARCH 27, 2014
    [Business] The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B
    He is the author or co-author of five books, including Social Marketing to the Business Customer(2011), the first book devoted entirely to B2B social media marketing. I was delighted to be invited as guest #5 on Paul Gillin and Allan Schoenberg’s FIR B2B podcast. The format of FIR B2B is brilliant. More information and links in the blog.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 13, 2012
    [Business] Of dinosaurs, birds, and Enterprise Social Platforms
    Being very active in this “social business” world for over six years now, several people came to me asking about what I thought it was going to happen with Zuckerberg’s creation and other popular social websites: Is Facebook here to stay? Photo credit: Wikipedia. Is Twitter going to be a ghost town of 150 million users?
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 7, 2010
    [Business] ClickInsights: Mistakes to avoid in copy used for lead generation
    What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. Books. Others. Cindy King.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 24, 2013
    [Business] Reputation management is not pig lipstick
    Top Three Reasons Why Businesses Need Online Reputation Management (virtual-strategy.com). Tips for Online Reputation Management for Local Businesses (virtual-strategy.com). If you want to fix your online reputation, you’ll need to write checks to both Reputation.com as well as get your own house in order. Yikes. Am I a parrot?
  • ACQUIRING MINDS  |  MONDAY, MAY 17, 2010
    [Business] Destructive B2B Sales Practices
    The research is focused on end users and is statistically significant: McKinsey interviewed 1,252 purchasing decision-makers of high tech products and services at small, medium and large business in  the US and Western Europe. . Research on end users and on this scale is relatively rare in the B2B world.   . Comments Are Welcome. Resources.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 29, 2013
    [Business] Why We Stopped Doing Single Show Sponsorships on Marketing Made Simple TV
    To schedule a time with the award-winning marketing expert Jeff Ogden,  click here. (We just had a great chat with the owners of a small custom brassiere business looking to grow!). Marketing is a long-term endeavor. Single isolated events don’t work. In 2012, one could sponsor a single show of Marketing Made Simple TV. Sandra Zoratti.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 5, 2015
    [Business] BEWARE! How To Get Fired For LinkedIn Activities
    How To Get Fired For LinkedIn Activities by James Wu - Maximize Social Business. Do you have a LinkedIn profile?  If so, do you update it regularly?  Do you participate in LinkedIn Group discussions and publish posts on LinkedIn?  Do you perform these activities because YOU want to, or because your employer wants you to? Author information.
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Business] Are You Cut Out to Be a CEO? [Infographic]
    Take a look at the rest of the data in the infographic from Harvard Business School and Mashable , and see if the C-Suite might be in your future. "Pshh, I could do that job.". Ever utter that? Probably. Ever utter it about your CEO? If you have, this is the infographic for you. Some of the standout stats: 2.4% of CEOs have no college degree.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Business] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
    It’s got a clear remit – to help mid-market brands bring home more business and make their marketing more profitable. woO offers something a little bit different to Earnest: a range of packaged services, that can be readily tailored, according to business needs and budgets. woO who? Introducing woO Marketing. Training.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 10, 2014
    [Business] Invite a Friend; Invite a TCPA Lawsuit
    Invite a Friend; Invite a TCPA Lawsuit by Kyle-Beth Hilfer - Maximize Social Business. By now, you should be aware that text auto-dialer marketing is subject to the Telephone Consumer Protection ACT (TCPA). You may not, however, have considered how the TCPA affects your apps. Related Stories 6 Questions for Running a Legal Sweepstakes.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MAY 28, 2009
    [Business] Sherlock Holmes' Insights on B2B Marketing Data
    However, in the busy world we all live in, they can often be overlooked, as they generally do not appear in most analysis, due to the fact that they are by their nature non-events. I was reminded of this in a conversation with Mark DiMaurizio regarding visual clickthrough analysis in email.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 2, 2012
    [Business] First Things First, How to Get Your Facebook Fan Page Cover Photo Ready for its Close-up
    by Jason Miller The announcement of Facebook timelines for business pages is all the rage this week and users are clamoring for details on what the changes mean for their strategy on the world’s largest social media platform. The Before you get any crazy marketing ideas, this is not the place for advertisements and calls to action.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 24, 2014
    [Business] 10 Ways to Say “Thank You” on Twitter
    He loves to help people, businesses and organizations to navigate through the social web. The post 10 Ways to Say “Thank You” on Twitter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Should have I been surprised? Let’s be honest: people don’t say “thanks” very often on Twitter.
  • CRIMSON MARKETING  |  FRIDAY, JUNE 28, 2013
    [Business] Can Marketing Speak the Sales Language? An Interview with Kerry Langstaff [Podcast]
    She has held board positions in the Silicon Valley chapter of the PRSA as well as the International Association of Business Communicators. She has held board positions in the Silicon Valley chapter of the PRSA as well as the International Association of Business Communicators. Wrong. . But where and how does marketing fit in? . Wrong. 
  • JUNTA 42  |  SATURDAY, APRIL 4, 2015
    [Business] This Week in Content Marketing: Facebook Moves for Total Internet Domination
    Beware of Airbnb entering the hyperlocal travel guide business (29:28): Airbnb could become a formidable player in the travel information business, predicts Monday Note. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Content marketing in the news.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Business] Case Study: Denny’s flips its audience with a sassy social media strategy
    Image courtesy swong95765 via Flickr cc The post Case Study: Denny’s flips its audience with a sassy social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The restaurant chain is re-inventing itself, led by a sassy social media strategy. See what they did there?) Hashteroids? Except more bacon.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2012
    [Business] Beyond Buyer Personas: Connecting with Today's B2B Buyers
    The original intent was to paint the entire picture of the buyer experience to help inform an organization's future strategy for business, sales, and marketing. One reason is that buyer personas have been oversimplified and have lost touch with their original intention. Please outline those seven ways.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 7, 2013
    [Business] Chill Pills for Call Center Stress
    New product launches, seasonal spikes in call volume, and other hurdles pop up every day, and this means endless call center stress for managers of these businesses. During new product launches, integrations, or season spikes, temporary staff is often a necessary part of making sure business continues running smoothly. Stressor : ….Even
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 27, 2012
    [Business] David Meerman Scott: How to Break Into the News Cycle
    David Meerman Scott: How to Break Into the News Cycle is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Why is that? Check it out.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Business] Choosing the Best Big Social Networks for Publishers
    There are a few ways you can narrow your choices down and decide which network (or networks) will work best for you and your business goals, while lining up with your available resources. So how do you decide which ones will be best for your business, and what benefits do they bring? Should you use Twitter or LinkedIn? All of them?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 2, 2011
    [Business] Who Tweets? Survey Says Twitter Use Up More Than 60 Percent
    would argue that the number of business professionals using Twitter is much higher than the general population. My argument for businesses (and especially marketers) to get on Twitter: Some (growing) portion of your audience is ON Twitter. For me, this was more than just a “where were you when…?&# moment. And that is OK.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [Business] How to Prioritize Sales Leads Part 3 – Mac McConnell of Bluebird Strategies
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation | How to Prioritize Leads | Part 3 of 3. In our last post, we shared part 2 of Mac McConnell of Bluebird Strategies talking about lead scoring. You can watch Part 1 here.
  • INSIGHTIQ BLOG  |  MONDAY, DECEMBER 31, 2012
    [Business] 3 New Year’s Resolutions for Marketers
    Which I thought was a tremendous way to look at business. At the end of the day, it is not the end of the world if a mistake is made, if you aren’t making mistakes than you aren’t growing as a person, as a marketer, or as a business. Well, another year is in the books. How did 2012 turn out for you? Well, that is no longer the case.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Business] Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]
    The company helps businesses like Kraft, Unilever, DirecTV, Progressive Insurance and others use data to build stronger relationships with their customers and prospects.  There is a lot of pressure on CMOs these days to have a big data strategy. Paul Alfieri is the Senior Vice President of Marketing for Turn, a marketing software company. 
  • MARKETRI  |  FRIDAY, NOVEMBER 9, 2012
    [Business] Marketri Managing Director Presents at Alliott Group's North American Region Annual Staff and Partner Training
    The purpose of the presentation was to provide Alliott Group delegates with the skills and knowledge needed to realize business and career growth through sales and marketing. Alliott Group is a worldwide alliance of independent accounting, law, and consulting firms. About Marketri LLC.
  • HUBSPOT  |  SUNDAY, MAY 17, 2015
    [Business] Why Workshops Work: The Secret to Selling Long-Lasting Retainers
    These are words that may not be a part of the client’s current business lexicon. The idea of inbound is that you let go of the idea that your business has a secret sauce,” Sheridan said. They say, ‘Well, then they get the business.’. This post originally appeared on HubSpot's Agency Post. So, what do you do? They listen. Great!
  • HUBSPOT  |  SUNDAY, OCTOBER 28, 2012
    [Business] Twitter Launches Gender Targeting, and Other Marketing Stories of the Week
    Perhaps these signals are a step toward more Pinterest features tailored to businesses. Uncovering Marketing Benchmarks from 7,000 Businesses. It’s difficult to know how to grow and scale your business if you don’t have many benchmarks to compare your efforts to. So how does Twitter know? My, how time flies!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 8, 2010
    [Business] Is this Foursquare or Bore-square?
    understand there could be significant business benefits and opportunities to build customer loyalty. You can also find friends, see reviews, ads, and coupons from nearby businesses. In a “medium&# town like Knoxville, I usually received a list of 10 nearby businesses and could easily select my location. Call me Mr. Mayor.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 7, 2013
    [Business] 5 Key Preparation Steps in B2B Link Building Outreach
    If you’re asking for business (IE, a link), there should be clear explanation why what you have is worth something to the site owner and their audience. Great pieces of content might get ignored simply because the person is to busy to do the job you really should have already done. You also understand the luxury of preparation.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Business] The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine
    With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine , it's becoming more and more essential to analyze the benefits of your Twitter marketing efforts. And isn’t that ultimately why you’re using Twitter or Vine for business in the first place? What about customers? Of course.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 30, 2011
    [Business] Social Media in B2B Marketing: What We've Learned
    Social media, for business-to-business marketing purposes, takes a serious commitment but the rewards are worth it – and I have proof. Chase Mitchell is a copywriter at MLT Creative, an Atlanta-based advertising agency specializing in business-to-business marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 3, 2014
    [Business] 3 Digital Marketing Themes Explored At TFM&A in London
    Create quality content on just a few key topics relevant to your business. Digital Marketing Themes Explored At TFM&A in London is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. This prediction seemed to be validated at the TFM&A event in London last week. And it works.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 10, 2013
    [Business] What You Can Learn about Hiring Leaders from Abraham Lincoln
    Looking to hire an executive to lead a business, like a CEO or Chief Marketing Officer? Case in point, when I departed Business Objects after leading GE to a 284% year over year revenue growth, Business Objects  hired the resume – the man who led GE for their largest competitor at the time – but he didn’t last six months.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 3, 2010
    [Business] Social Media B2B Editor Speaking at Upcoming Conferences
    Presentation: Content Marketing for Small Business. In today’s challenging business environment, it is imperative to get your business in front of potential customers. Many small businesses are already under-resourced and frequently marketing gets pushed aside. Lift: The B2B Social Commerce Summit ( @liftsummit ).
  • THE ROI GUY  |  THURSDAY, MARCH 7, 2013
    [Business] 3 Key Metrics that Will Have a Profound Impact - a Report from Forrester’s Sales Enablement Forum
    76% - that’s the percentage of deals that are won by the vendor who is able to help establish the buying agenda, versus only 24% that won the business in the later bake off phase. T his week, leading sales enablement professionals met to share issues, best practices and success stories at the Forrester Sales Enablement Forum.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 26, 2011
    [Business] 5 Reasons to Leverage LinkedIn To Increase Your B2B Prospects
    LinkedIn is an ideal platform for developing and maintaining business relationships. LinkedIn Company Page showcases your business brand. The site offers a range of capabilities for companies to gauge how prospects perceive their brand and is constantly adding new ways for businesses to reach out to potential customers. 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Business] The World’s First Social Media Sniglets
    NIT-TWIT  (nit twit) Anybody who tweets you with a complicated question like “How should I start my business plan” or “Can you explain social media to me” and expects an answer over Twitter. ”  Sniglets are words that aren’t in the dictionary, but should be. CHEEDLE (che dul) n. SNUGGAGE (snug ij) n.
  • ENGAGE  |  TUESDAY, APRIL 12, 2011
    [Business] 6 Content Marketing Lessons from Warren Buffett
    Unfortunately, he’s too busy finding places to stack his piles of money to give it a shot but he really could have been something special. Adopt a simple strategy (like posting one time per business day) and stick to it. (Or, as Jason Falls says, “share good sh*t”.) W arren Buffett would have made an excellent blogger. Simple, right?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 18, 2014
    [Business] Q&A with Interact Keynote Speaker Hugh Herr
    Check out the event page to learn more about Interact 2014, including session agendas and more special guest info! Q&A with Interact Keynote Speaker Hugh Herr is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It is the latter world where Hugh Herr comes from. ” Hugh Herr: Human 2.0
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Business] How To Create Killer Content With Google Analytics
    The key to marketing, and overall business, success is understanding your customer. “This open knowledge approach ensures your business—and the goals you have for it—are well catered for, regardless of how much prior knowledge you have when it comes to understanding analytical data around Web traffic.” Lead Generation.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Business] 4 Common Sense Social Media Tips for PR and Marketing Pros
    The Institute’s interest in how PR or “business communication” professionals practice exemplifies the social media requirement to reach beyond the way we’ve always done things. Moreover, even new elements such as business blogging don’t need to be intimidating. Myers Fl area. Are your customers already participating on this platform?
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Business] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    evolved into social media, tech, business, entertainment, and even politics. Small businesses were popping up all over the world, focusing more on brain size, not wallet size. Today, HubSpot still caters to small businesses, but also medium and enterprise businesses , as well. I just picked up a new hobby. Who knew?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Business] Collaboration Isn’t Some New Kind of “Kumbaya” – It’s the Key to Revenue Acceleration
    In a recent video blog post , I discussed how open, honest and fact-based communication is a big part of the Marketo business and operating culture. Collaboration Underpins Business Strategy and Innovation. Have you seen improved collaboration making a measurable impact on your company’s business results? Let’s hear about it!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 1, 2015
    [Business] How I am Embracing Change and Living Purposefully
    Photo taken by the author from “the Farm” The post How I am Embracing Change and Living Purposefully appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post How I am Embracing Change and Living Purposefully appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Have a vision.
  • CONVERSIONATION  |  FRIDAY, AUGUST 27, 2010
    [Business] Customer-centricity is relevance, dialogue and more than a slogan
    It's a necessity for business and is achieved through relevance and dialogue, direct. Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing, email marketing, etc. Customer-centricity is not some kind of slogan. Click title to read more
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 20, 2013
    [Business] Building a High Performance Culture
    Some should be held annually to address sales objectives, company business strategies and potential seasonal fluctuations. Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Building a Culture of High Performance. Contest Sampler.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Business] What Marketers Lost Sight of Over the Summer
    That’s how business relationships form in real life and also online.” Without fully integrating the two, businesses can take on great risks related to over-dependence on one or over-use of another. Businesses must define their strategy, roles, and expectations of social media before integration and implementation.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 26, 2015
    [Business] 15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)
    Especially with B2B, selling happens at a corporate level and a business unit level in addition to an individual level. Tweet To kick off the new year I’m sharing 15 ideas on improving your lead management. As you’ll see this series isn’t just about getting more leads, but about generating better and higher quality of leads.
  • THE ROI GUY  |  TUESDAY, MARCH 11, 2014
    [Business] What is the Most Valued Content for IT Decision Makers?
    With economic diligence front and center, even non-financial executives now are more focused on the business metrics and bottom-line impact of purchase decisions. In IT decisions, business units, IT and finance are all heavily involved. And what is the prize?
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 26, 2015
    [Business] 5 Ways to Increase Your Bounce Rate
    No matter what business you’re in, the last thing you’re going to want to do is deter people from spending time on your website. If I’m busy jamming, I do not want to hear your music or video over mine. 77 percent of executives use their smartphone to research a product or service for their business. Autoplay Music/Video. WRONG.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 27, 2011
    [Business] What is Thought Leadership and Why Do you Need It?
    Thought leadership content can help anyone involved in the business decision making process to gain alignment across their company regarding the problems they are facing. Expose your thought leaders and you begin the process of becoming a social business – real people with real faces talking to real customers and buyers.
  • MI6 MARKETING AGENCY  |  SATURDAY, FEBRUARY 19, 2011
    [Business] January Mi6 Chart Toppers
    Quick Thought: Email continues to be an important one on one communication and sharing tool for consumers and business professionals. Will they become profitable and will the business model take shape? #9 Chart: Click Through Rates Comparison for Online Channels, U.S. January 2011. Let’s Get Started! Related Posts. Tweet.
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 23, 2014
    [Business] Case Study Copywriters: Juggle More for Your Clients
    The business world is no different. If you’re a copywriter, your clients are busy business owners and marketing folks who are looking for time-savers. When we want to stock our kitchen, our family shops at three different grocery stores. High maintenance? Probably. We want what we want. But at times it’s exhausting. Some tips….
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 17, 2015
    [Business] The Social Graph for Managing Influencer Relationships
    The Social Graph for Managing Influencer Relationships by Raymond Morin - Maximize Social Business. Over the past decade, the new science of influence marketing in social media has evolved a lot. The first lists of influencers were based solely on the social score of the users. In 2015, social media influence (SMI) took a […].
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 25, 2011
    [Business] Manufacturer Successfully Uses a B2C Online Marketing Tactic
    I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Some have even called B2B marketing obsolete in this day and age. Whether you agree or not is a topic for another day. And that’s the focus of this blog post.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 29, 2013
    [Business] Inside Sales: Building Relationships With Conversations
    For more information on how to have better, meaningful conversations check out Cliff Polan, CEO of Postwire, Pete Gracey, COO of AG Salesworks and Roger Ciliberto, Director of North American New Business at OneSource on their webinar “Conversations, NOT Interrogations” , Tuesday, February 5, 2013 at 1:00pm EST What’s your frame of reference?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 23, 2013
    [Business] Should Your Inside Sales Reps Be More In Tune With Digital Media?
    Businesses consciously take great measures to create and sustain a positive online identity. They want to be found, and once they are, they want to exude a good, lasting impression. How should inside sales people digitally enable themselves? Outside of LinkedIn, most inside sales people have yet to take control of their online identity.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Business] Positive Customer Reviews Lead to Increases in Revenue [New Research]
    We’ve always known that negative customer reviews can bulldoze a business. Michael Luca, a Harvard Business School student, discovered that consumer reviews have a positive effect on revenues in the restaurant industry. Great Opportunity for Small Businesses. But what can positive consumer reviews do? Connect with HubSpot
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Business] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    Here are eight ways to expand your agency’s portfolio of services and win new business with marketing automation. 1. With lead nurturing, you can go beyond driving web conversions to delivering more sales-ready prospects to your clients – and more revenue to your business. 3. Use the Same Funnel with a New Focus. Go Beyond Conversions.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Business] Don't Know What to Wear to an Interview? Check Out This SlideShare
    roughly know the difference between "business casual" and "professional dress," but when push comes to shove and I''m rifling through my closet to find something appropriate for a company I''ve probably never visited before, I completely blank. Every time I find myself interviewing for a job, I feel lost at what to wear. Inbound Marketing
  • ANNUITAS  |  MONDAY, JUNE 18, 2012
    [Business] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
    As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge.  It seems each and every week that a new consultancy is born or another marketing automation company jumps into the fray.  Of course, all these new providers are vying for the same customers. 
  • PR MEETS MARKETING  |  SUNDAY, MAY 23, 2010
    [Business] Social Marketing Strategy 101: Are you ready?
    While social marketing is being adopted by corporations, the question is whether your executives understand the value of social marketing to the business. Previously, I highlighted how I used social media. This series of posts will look at putting a social marketing strategy together. What are your objectives? Where is your audience?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 6, 2015
    [Business] Social selling and the social enterprise: From fantasy to reality
    ” We have a broad view based on product strategies, customer needs, and business goals. The post Social selling and the social enterprise: From fantasy to reality appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. What has been the key to your success?  . Bryan :  It comes down to four things.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 1, 2013
    [Business] Sales Mgmt: Mowing Your Lawn
    Ken Thoreson provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com , www.YourSalesManagementGuru.com. Sales Management and Mowing Your Lawn. Just like my lawn…. The next treatment of fertilizer will stimulate better growth. What didn’t work?
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 17, 2012
    [Business] Facebook and SEO
    This demonstrates two important things: 1) Despite the lip-service Google gives Google+ they still realize that Facebook is the most critical social media platform for businesses and consumers. Businesses don't succeed in this effort very often. Last week we hosted a webinar conducted by SEO expert Michael Fleischner.
  • HUBSPOT  |  FRIDAY, MARCH 6, 2015
    [Business] Why People Unfollow Your Brand on Social Media [New Data]
    When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. To capitalize on these trends, businesses focus on getting new followers in the door -- but that''s not all you should be concerned about. What do they worry about? Where do they hang out?
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Business] The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue
    These successful commercials serve not only to highlight their excellent customer support and service; they also humanize the call center environment, putting a pleasant face on the aspect of calling a business that many customers view with some skepticism. In the case of Jake from State Farm? That resonance lies in the phone call.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 14, 2013
    [Business] How Deals Die in the Final Mile of the Sales Process
    You can’t cater to the laggards in this business; as a colleague of mine from AG, Craig Ferrara, once said, “Bad oysters equate to lost time and money.” Sales Prospecting Perspectives is pleased to bring you a guest post from Adam Becker , Director of Sales at Tinderbox. Starting in 2006, he helped the company grow from 80 to 1300+ employees.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 5, 2013
    [Business] Why Marketing Made Simple TV beats the pants off Find New Customers
    Find New Customers is a services business.  So I am either delivering my B2B demand generation expertise or I am looking for new clients who need that expertise. And with just a handful of sponsors for the show, we will be well positioned vs. a services business with slim margins. But the future is Marketing Made Simple TV.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Business] Why People Buy Things Online [Data]
    Take the ones that apply most to your business and then use them make smarter marketer decisions, like building or tweaking data-driven buyer personas , designing a new experiment for your website, or maybe even making the case to your boss to hire someone new. Key Findings. Takeaway. Key Findings. Takeaway. This one’s pretty straightforward.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Business] Don't Let Uninspired Compromise Ruin Your Homepage
    Harvard Business School professor Clayton Christensen, who created the “jobs-to-be-done” framework, explains the idea using the story of a milkshake. The jobs-to-be-done framework is useful for medium-sized businesses, too. and "Convert" jobs are common on businesses websites, but businesses do pick other jobs.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 26, 2014
    [Business] A Refreshing Look at Customer Loyalty
    The teaser on the cover of The Effortless Experience promises “a business detective story…” Who doesn’t like a business book with a few bodies piled up in the first chapter? I’m in. This is by Matthew Dixon, who wrote a terrific book for Sales Squirrels called   The Challenger Sale , which I also recommend. It doesn’t work.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 14, 2011
    [Business] New Study Shows Best Way of Reaching Manufacturing Professionals
    Trade magazines continue to be the most preferred source for industry news, events and business/market data. If you’re looking to reach the professionals who run and manage manufacturing facilities, which media would serve you best? It appears that an integrated plan is best. Trade shows remain a strong source of information.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 20, 2014
    [Business] Six Stellar Twitter Tools and Reviews
    Free Tools to Find Twitter Influencers Who Interact with You by Small Business Trends. Tools to Research the Demographics of Your Twitter Followers by Small Business Trends. Check out the posts below to find reviews of more than two dozen helpful Twitter tools, from a handful of top social media experts.
  • WEBBIQUITY  |  FRIDAY, MARCH 30, 2012
    [Business] How (and Why) to Map Your Company’s Digital Landscape
    With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Business-related topics will generally have more, larger groups on LinkedIn than Facebook, while the opposite is typically true for consumer topics.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Business] One Simple Way to Super-Charge Your Twitter Campaign with WordPress (Plus Other Useful Plugins)
    With all of the buzz around Pinterest , and the near-addict like dependence on Facebook , there is one social network that gets little love from businesses that use WordPress – Twitter.  Not everything that businesses write on their blogs are going to get a lot of exposure via search engines or sharing by users.  Disagree?
  • INBLURBS  |  FRIDAY, NOVEMBER 16, 2012
    [Business] RECRUITERS, JOB SEEKERS + VIDEO COMMUNICATIONS
    RECRUITERS showcasing using Video Email/Vmail : Recruiters can generate personally or pre-recorded Video Emails/VMaiils on : · Different facets / specialities of their business. Times are tough globally, so Recruiters need to up their game in terms of the marketing tools they use to attract quality Job Seeking candidates via the Internet.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 2, 2014
    [Business] Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems
    That may not sound very important (or surprising), but it means the problem is simple enough to address with a relatively small amount of user input and business logic. Way back in January, I began working with SAP on a set of worksheets to help marketers assess their customer management systems. Not bad for free. Thanks, SAP!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Business] 7 Examples of Innovative B2B Content Marketing
    Mobile app TalkTo lets you text businesses instead of calling them, and TalkTo will make sure they get the message. This is a company that is building a business, connecting with consumers and businesses by creating a unique voice and having fun doing it. The following are some of the B2B examples she shared in her presentation.
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 2, 2012
    [Business] Does Your President’s Club Reward the Right People?
    Sliding scales of business attainment plus stack ranking of their sales force. The most popular metrics include sales quota achievement, behavioral or skill-based objectives, and other qualifiers such as renewals, new business, year-on-year growth, and territorial growth. Meeting or exceeding MBOs.
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Business] IVR and Mobile: A Match Made in Heaven
    As more and more consumers use mobile as a means of staying connected with the world, and more and more businesses realize the value of IVR both for their own costs and their customers’ convenience, the marriage between IVR and mobile becomes more and more apparent. On-the-Go Customer Support. Automation is a time-saver for everyone.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [Business] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    Perhaps the most frustrating part of marketing is the constant pressure to prove we understand the market, deliver value and drive business.  We know we are going to have to prove that each dollar we spend is going towards driving business, so we carefully weigh our choices before executing campaigns. August, 2014. July, 2014.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 3, 2014
    [Business] How buyers' new "subscriptions psychology" will effect B2B marketers
    If there is one big output of the digital revolution, it’s the industry of businesses that have built themselves on the subscription economy. Subscription-based models mean not only big business; they make financial and operational sense. So where do B2B businesses sit in the brave new world of subscription-based selling?
  • B-TO-B LABS  |  SUNDAY, OCTOBER 10, 2010
    [Business] Infographics in B2B
    Seems like I&# m seeing more examples of creative visualization lately.  In this age of minimal attention span, the use of infographics is bound to become more and more common/popular, especially among business marketers. 
  • B-TO-B LABS  |  SUNDAY, OCTOBER 10, 2010
    [Business] Infographics in B2B
    Seems like I&# m seeing more examples of creative visualization lately.  In this age of minimal attention span, the use of infographics is bound to become more and more common/popular, especially among business marketers. 
  • SAZBEAN  |  FRIDAY, JULY 1, 2011
    [Business] Top 5 Social Media Tools Companies Use
    Here are five tools that were found to be popular and widely used among brands and businesses! We all know the three most popular social media apps in our toolkit are: Facebook, Twitter and LinkedIn. But what else are companies using to have an edge and be more efficient and productive in their social media efforts? How are they monitoring?
  • CMO ESSENTIALS  |  FRIDAY, JULY 17, 2015
    [Business] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
    Before diving right in, it’s best to start a social media initiative with clear documentation of your marketing goals and desired business outcomes. With practical experience and a good baseline, now you can evolve, adapt and establish your social media effort in line with the business and marketing goals you are on the hook for.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Business] Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content
    Some writers are given a stacked deck when it comes to business writing. If you're worried you don't have the writing prowess to make a boring topic interesting, focus instead of making the most educational piece of content possible. 2) Eliminate business babble, and write like you speak. Not to make you paranoid, but. How about.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Business] Ad Injection: Whose Media Is This?
    phenomenon known as “Ad Injection”  could jeopardize your site’s user experience, user privacy and security, online businesses’ revenues, brands’ equity and content monetization … and it may be affecting up to 30 percent of Internet users. By Merav Chen, {grow} Community Member. Who is this affecting?
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