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  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 21, 2011
    [Business] Steve Jobs said: "You can't just ask customers what they want."
    “To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” Download our eGuide 30 Smart Quotes on the New Business Marketing Why buyer behaviour has changed. ” Seth Godin , Author of Permission Marketing.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, JANUARY 6, 2010
    [Business] Interview with David Meerman Scott
    As one of the leading thinkers on social media in a business environment, his ideas, examples, and perspectives are fantastic to hear. In this interview, we talked about why B2B marketers are so hesitant to embrace “ fun ” as an element of their marketing, and why we need to think about selling to people, not amorphous businesses.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Business] How to Get People to Read Your Entire Blog Post
    ” “I’m busy. You’re busy.” ” Maybe all these things are true. I can personally attest to my difficulty of focus, my need to skim, my busy life. Once upon a time, you wrote an article. It was a good one. Clicking the “publish” button gave you a huge sense of satisfaction. Quitters!
  • LEADER NETWORKS  |  FRIDAY, JUNE 17, 2011
    [Business] People Come For Content And Stay For Community Online
    Thank you for reading Building Online Communities for Business by Leader Networks. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. I often get asked about whether content is more important than conversation in an online community.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Business] The Essential Guide to Creating a Successful Content Marketing Strategy
    For example, in this chart, our marketer''s key challenge is that their overall CPL (cost per lead) is being inflated by the amount of money they are spending to acquire leads through paid programs -- implementing a solid content strategy could reduce the CPL. 2) Talk about how they relate to business metrics. Exciting. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 2, 2009
    [Business] B2B’s biggest social media screw-ups
    Tags: business strategy social media twitter advertising branding corporate communications facebook Internet marketing marketing strategy research
  • STORIES THAT SELL  |  TUESDAY, MAY 28, 2013
    [Business] The Ugly Duckling of Case Studies – The “Not-for-Public-Use” Story
    This single case study, shared just within a large, global company, will likely result in my client earning more business from other divisions of its existing customer. In these instances, the cases are used to get more business with the same company. Here''s how. For Use BY or WITH the Featured Customer. To Name or Not to Name?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 29, 2013
    [Business] “Stop Asking Employees To Tweet” Says GaryVee
    He stated: I love social media because it sells stuff; otherwise, it really doesn’t matter in the context of business. . Last week I presented at BtoB Magazine’s  Digital Live  conference in New York on the future of content marketing. But kicking off the event was the real star of the show, Gary Vaynerchuck    (@ garyvee ).
  • EMAGINE B2B BLOG  |  FRIDAY, DECEMBER 26, 2014
    [Business] SEO 2014 Re-Cap: Search Statistics You Should Know
    These statistics all provide insight into the user behavior of searchers, which is crucial for all businesses to understand in order to better reach their target audience online in 2015. It’s been a great year for SEO, with a lot of changes and updates to be aware of, such as the most recent Panda and Penguin algorithm updates.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 31, 2013
    [Business] The hurdles to truly “social” video experiences
    In my business, I work with some of the biggest television networks in the world. The post The hurdles to truly “social” video experiences appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The Failure Manifesto and Why it is Hurting Your Business. By Will Overstreet, {grow} Community Member.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 6, 2015
    [Business] 7 Benefits of a Prescriptive Sales Process
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. 7 Benefits of a Prescriptive Sales Process. By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. Additional products and services cropped up.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 28, 2013
    [Business] 3 Inside Sales Management Tips For Maximizing Teleprospecting Lists
    Lists keep teleprospectors and inside sales reps busy and within those lists hold the potential for qualified opportunities and sales pipeline. Oh lists…lists are great! Getting a fresh new list can feel like Christmas to a teleprospector. One of the mistakes I see teleprospectors make is what I refer to as “thoughtless dialing.”
  • KEO MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Business] LinkedIn Offers New Tools for B2B Marketing
    This effort to become more attractive and useful to B2B marketers may not come as a huge surprise, in light of internal documents made public this summer which revealed that the company has big plans for B2B, with a goal of expanding that area in a major way as a critical part of its goal to become a $1 billion business by 2017.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 1, 2012
    [Business] Total Team Focus: The Ultimate Multiplier
    Back in 2008, we were cruising along executing on our business plan when all hell broke loose. In fact, business is better than ever. At the beginning of 2012, we decided to get serious about long term strategy. I met with my business partner and my VP of Marketing and put together our strategy for the coming year and beyond.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 12, 2015
    [Business] Branding the “Circular Economy” for Millennials
    First, the importance of recognizing key global trends and their potential impact on society and business. Many such messages are too obviously tied to the condition of buying their products, and Millennials simply don’t trust the vested interests of most corporate managers, politicians, or business groups. Like this post?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Business] How to Write a Cover Letter That Doesn’t Suck [Template]
    If you''re applying to a formal business, it''s important to use a formal header to open your cover letter, like in the sample above. If you''re applying to a corporate business, you may want to consider using "Mr. No one seems to agree on cover letters. How much time do you need to spend perfecting them? Sometimes it will be read.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Business] 10 Fast Facts About Groupon
    As a result, the company now generates more business internationally  (53.8% of revenue) than in North America (46.2% of revenue). Groupon does business in 43 countries. by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. Of course, we love reading prospectus.
  • HALEY MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Business] Shocking News: Staffing clients are people, too!
    People like to put on their best business faces dealing with potential staffing clients and customers. People liked, commented and shared because they were interested in what the business was doing, and in return, the business gained a huge amount of exposure in their target market. Need proof? The result? Need more proof?
  • VIEWPOINT  |  THURSDAY, NOVEMBER 8, 2012
    [Business] PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand
    I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople drive more positive business outcomes. The New Selling Landscape Calls for a New Sales Map. think our readers really like that.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Business] The Sales Game Has Changed: Here's How to Adapt
    His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The recent economic crisis changed the way that businesses and consumers spend money. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. The result? The result?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Business] Employee Fired After Facebook Posts Claiming Sexual Harassment
    James Wu | Facebook | Google+ | LinkedIn | Employee Fired After Facebook Posts Claiming Sexual Harassment by James Wu - Maximize Social Business. ” After she made this, and a few other posts on Facebook, Sara Debord’s comments were […] Author information James Wu James Y. Social Media and Employment Law
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Business] 22 Educational Social Media Diagrams
    Sometimes it is easier to see concepts visually to get a basic understanding and then do further research on the topics that are most relevant to your business. Social Media is Changing Business by volker.davids 17. Everyone learns differently. Reading tons of blog articles, while important, takes a lot of time. Social Media Process v.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 29, 2013
    [Business] Three Reasons Marketing Is the First Budget Cut
    So rather than pointing out the benefits of investing in marketing during a downturn, share your solution: when businesses have already cut out the fat and need to further reduce expenses, where should they look? To support the case, you point to research and cases showing companies who invest in marketing during a downturn come out stronger.
  • SAZBEAN  |  SATURDAY, JANUARY 28, 2012
    [Business] Top Internet strategy, marketing and technology links for the week of January 28, 2012
    Stop Trying to Delight Your Customers: The Idea in Practice (Harvard Business Review). Here are the top Internet strategy, marketing and technology links for the week of January 28, 2012…  . Social Media Trends With Benefits in 2012  (Marketing Profs). Blogging, feedback and improving   (Internet Marketing). News & Notes
  • SAZBEAN  |  WEDNESDAY, APRIL 20, 2011
    [Business] Paying It Forward
    It’s one thing to retweet someone’s blog post, it’s quite another to pass on a business referral or make a recommendation for someone you don’t really know. It happens to all of us: someone in your network who you hardly know asks you for something that’s a bit involved. What do you think?
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Business] Top 7 Branding Ideas for Your Consulting Firm
    When you start a business, your brand begins to take shape…but that doesn’t mean the process is deliberate, scientific, or effective. As a result, firms need to spend more on marketing and business development. This way, you can create a brand that truly serves the needs of your business. 5. Marketing collateral.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Business] How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
    The average business/career media site has an editorial slant: Entrepreneur.com and Inc.com provide great news and information for small business owners and startups; career advice for young professionals, not so much. This article originally appeared on LinkedIn Today. It has been slightly modified and republished below. You post it.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, DECEMBER 10, 2011
    [Business] 4 Online Contests Worth Looking Over
    by Jesse Noyes | Tweet this Contests have always been popular among businesses for obvious reasons. The contest allowed men to submit their plan, whether it be for a business, an art project or a charity concept, and compete for a $100,000 prize. With the proliferation of the Web, brands started pushing contests online. Dockers.
  • CONTENT MARKETING TODAY  |  SUNDAY, JANUARY 8, 2012
    [Business] Are You a Natural at Social Media Marketing?
    Dave has a few fantastic tips that are worth considering in your freelance business…. Written by Melanie Brooks. Dave and Carrie Kerpen started their marketing company,    Likeable Media , after they created a buzz selling sponsorships to their New York wedding. They raised $100,000 for their wedding and $20,000 for a charity. Dave Kerpen.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 13, 2011
    [Business] Insights from How to Find New Customers
    It contains great information to help you improve your business. Businesses need to learn how to build trust with skeptical, jaded decision makers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Social Call.&#
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MARCH 11, 2013
    [Business] [Video] 3 Ways to Find Decision Makers' Names
    Check LinkedIn : LinkedIn is a wonderful resource if you’re calling on small to medium-sized businesses because nearly everybody has their information posted on it. How do you find decision makers' names? That’s pretty important if you want to get your foot in the door of a new company. Let me tell you where to start.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 26, 2012
    [Business] How to Do Great Marketing with (Almost) No Money
    B2B Demand Generation | Small Business Marketing. And also to a group of business folks on Long Island for the Hauppauge Industrial Association on February 15, 2012. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Business] The Top 9 Ways To Increase Your Reach With Paid Social
    Make sure you use specific audience targeting so your tweet reaches the relevant audience to drive meaningful traffic and engagement to your business. In recent years, organic reach for top social networks has consistently declined. For marketers this is bad news, and it’s one of the top challenges that’s keeping us up at night. Social Medi
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 27, 2012
    [Business] Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out
    They now expect to use the web to find, research, and buy what they need for their businesses in much the same way they do as consumers. The web is now pervasive in all our lives, and as busy as everyone is now juggling emails, meetings, text messages, you name it, we need things to be faster and easier than ever in many facets of our lives.
  • CLIENT BRIDGE  |  MONDAY, MAY 5, 2014
    [Business] How to Incorporate a Google +1 Button on Your Website
    If you’re not using Google + for business yet, you should be. One of the features that you should use if you use Google + for business is the Google +1 button. This helps to drastically improve your brand awareness and could even draw in more traffic to your website or gain you more fans on your Google + business page.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, MAY 5, 2010
    [Business] My 3 Wishes from the Marketing Genie
    need to fully understand my challenge, including the business impacts. need you to help me justify my business case. If the magic genie could grant you three wishes (not necessarily marketing or business related), what would they be? Remember watching cartoons about Aladdin and the magic lamp? Here are my three wishes: 1.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Business] Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About
    Twitter’s been busy since its first tweet in March 2006 , as it recently filed for an IPO and has boasted over 50 million tweets per day. Tip: Are you a local business? Connecting with users who are in your same geographic location is a great way to get more business value out of Twitter. Didn''t understand what I just said?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 11, 2012
    [Business] 8 Questions to Steer Your Marketing Priorities
    Fortunately, finding that out is surprisingly easy, says Kristin Zhivago, President, Zhivago Management Partners , a business-growth consultancy. Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 6, 2014
    [Business] Avoid These 5 SEO Faux Pas
    Today we’re going to take a look at five thing your business should stop doing if you want to make sure you have killer Search Engine Optimization ( SEO ). What business success have you found as a result of newfound practices? Take a look at our list of faux pas and make sure to steer clear of these big mistakes. 1.
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 16, 2011
    [Business] Online Community Beta Groups: Why and How
    Thank you for reading Building Online Communities for Business by Leader Networks. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. You wouldn’t throw a party and not invite your closest friends, would you? So why not ask your buddies to come early?
  • LEAD LIAISON  |  WEDNESDAY, NOVEMBER 4, 2015
    [Business] Building Referral Programs using Marketing Automation
    Building referral programs for your business using marketing automation is easy. 65% of new business comes from referrals – New York Times. The LifeTime Value of a new referral customer is 16% higher – Wharton School of Business. You can see why it makes a lot of business sense to set up a good referral system.
  • SAZBEAN  |  WEDNESDAY, JUNE 5, 2013
    [Business] Ways to Empower Your Brand Ambassadors
    They’ve tweeted back at me a couple of times and thanked me for my business, but nothing memorable. Make it your business to know the people who talk about you without being prompted, and use platforms like YouTube, Facebook and Twitter to shine the spotlight on them as often as possible. So how do you do that? Channel the enthusiasm.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 9, 2012
    [Business] Marketing Made Simple TV to Premier Tomorrow at Noon ET
    Marketing Made Simple  - Smart but Simple Ideas to Improve Business. Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show tomorrow, Marketing Made Simple. is the new weekly show created by the fertile mind of Jeff Ogden, President of Find New Customers. Watch for it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 4, 2012
    [Business] 3 Marketing Lessons from Louis CK
    He’s also a speaker for the Business Marketing Association and Vistage. Louis CK Earns $1 Million in 12 Days With $5 Video. Perhaps you’ve seen the story of how this comedian posted a video of his show and. Louis CK. invited people to purchase it for $5. This is why marketers need to continually tinker and experiment.
  • FEARLESS COMPETITOR  |  SUNDAY, NOVEMBER 20, 2011
    [Business] Sunday Learning | Using our practical wisdom with Barry Schwartz
    Not about B2B demand generation , but about ideas to improve business and lives. At Find New Customers , we have a tradition of delivering great educational content on Sunday. Joe Pulizzi (@juntajoe) of the Content Marketing Institute, who is joining me for Mad. Joe Pulizzi and Robert Rose. Is there a better way? hope you enjoy it.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 7, 2013
    [Business] Sales Says Current Content Marketing Strategies Are Falling Short
    Although marketing produced a wealth of content, Sales doesn’t think the content helps enough to move the needle 1 in 3 sales reps don''t believe that current content is valuable Half don’t think the content helps improve selling effectiveness or helps to retain / grow business with existing key accounts. Click here to see the full report.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Business] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
    The data was extracted from actual inbound phone calls made from propects to businesses in dozens of sectors and industries. In many cases those agents simply failed to close the business. Yesterday we published an infographic that is making its way across the web. So far it''s been shared over 400 times. Lead Scoring for Phone Calls.
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Business] The One Effective Use of Facebook for B2B Marketing
    The challenge rather lies in the way Facebook fan pages are used. I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# As such, it’s not surprisingly that many of the entries on Slate’s top Facebook list are lifestyle brands.
  • CAPTORA  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Business] Why Sales Should Care About What Marketing Is Doing To Grow Quality Pipeline Faster
    Sales MUST care because it’s a core business partnership. I’m an avid believer of simplicity. Why make things more complex, if there is a better and more effective way of executing it?  We all know marketing and sales teams never seemed to get along. But as a sales leader, it’s critical to change this. Yes, you have heard this before….
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 16, 2014
    [Business] How to Successfully Manage Your Inside Sales Team Remotely
    Doing this paired with working remotely on your own allows you to create a business plan and strategize on the bigger picture instead of getting stuck in the weeds when your reps have it completely handled on their own. Driving through Boston during rush hour twice in one day quickly became overwhelming and was just too much. Don’t pan ic!
  • WRITTENT  |  THURSDAY, NOVEMBER 28, 2013
    [Business] 15 Thanksgiving Marketing Ideas
    Send a personalized e-mail to your customers to thank them for doing business with you. One option is to make these offers available only to subscribers of your blog or newsletter. 6.    Remember your mentors and business partners. Reach out to the people who had a positive impact on your business and the philosophy of your brand.
  • 3D2B  |  TUESDAY, SEPTEMBER 1, 2015
    [Business] How to Improve Sales and Achieve Quota
    If the lead passes all your qualifying criteria, your business development representative can set up the appointment while they have the lead on the phone. If you don’t have an internal team to take care of lead qualification , you can outsource the project to a team of professional B2B business development specialists. It’s September.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 26, 2011
    [Business] “All Marketers Are Liars” – Seth Godin talks at Google
    “ Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. This Sunday we’ll share a really interesting video from one of our favorite keynote speakers – Seth Godin. Hope you enjoy it. Filed under: Demand Generation.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 18, 2011
    [Business] New release by Silverpop: Gold Partner
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation : Silverpop New Release. Silverpop just released a major new release of Engage. Watch the video and click the link to our landing page for more.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Business] Infographic Data: 29% of Inbound Calls Result in a Conversion
    But, here''s the gist: Conversation Analytics allows businesses to know what happened on the phone call without actually listening to phone calls. This data allows, for the first time, businesses to have visibility into phone calls themselves. Yesterday we published a truly groundbreaking infographic. What is Conversation Analytics?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 6, 2013
    [Business] Do Modern Marketers Market Better After Eloqua Experience? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Tom Hardy | Tweet this With Eloqua Experience (#EE13) just a few weeks away, the Eloqua community is building to a crescendo of activity much like Santa’s workshop before the big day!  Looking forward to seeing you all in San Francisco!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 17, 2014
    [Business] Put a Little Personality into Selling
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. Put a Little Personality into Selling. The Director is to the point, and focused on the job. Relationships are not important. Briefly cover main benefits and isolate dollar-related topics or verifiable benefits.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 17, 2014
    [Business] Your December Holiday Marketing Checklist
    To ensure your business maximizes holiday sales and makes the most of the quickly approaching holiday frenzy, we’ve compiled this handy checklist of marketing tips and reminders – Let’s get to it! Even if your business doesn’t have an online presence, you can still take advantage of this shopping event with a tie-in.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 18, 2012
    [Business] Campaign Checklist: Your First 2 Weeks of a Teleprospecting Campaign
    This helps streamline quicker pipeline or incoming referrals and provides the Business Development Rep(s) a more efficient launching pad. Kicking off a new outbound teleprospecting campaign requires careful preparation and a proactive, yet adaptable, outlook. Some of the best changes can come from these strategic sessions.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 3, 2013
    [Business] How You Can Create Your Optimal LinkedIn Profile – 5 Tips
    LinkedIn is THE business site in social. You need an optimal profile. Here are 5 tips to optimize yours. I’m amazed at the number of poor Linkedin profiles out there. That includes very senior executives. Why is it that independent experts (like Jeff Ogden of the sales lead generation company Find New Customers ) have the best profiles?
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Business] Using New Data for Marketing that is “Just Right”
    For B2B Marketing What if Staples or Office Depot could identify regular in-store visitors that may be business customers? You go to Macys.com and you see baby clothes prominently featured on the homepage. You sign up for the newsletter that promises daily special deals on baby clothes and toys. On Fridays, it arrives at 6:30 AM.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 8, 2014
    [Business] The Power of Storytelling with Personalized Video
    The business challenge in this case is actually a human engagement challenge: how does a brand influence customer behaviors to compel actions (spending more or telling a friend) or avoid actions (cancelling a service or calling customer support)? On a matrix of customer profitability and advocacy, every brand has an ideal customer profile.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 30, 2014
    [Business] 4 (More) Attributes of Your Next Content Marketing Star
    Content marketing is becoming vitally important to every business as a means to engage buyers early on in the purchasing process. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. You can read part one here. Content Marketin
  • MARKETING ACTION  |  THURSDAY, JANUARY 9, 2014
    [Business] How to Win (Social) Friends & Influencers
    In case of reviews, having a firm handle on the forums and exchanges that customers frequent and share experiences can serve your business well. These may be industry business leaders, thought leaders or academics, celebrities, or maybe even your customers. How can you make this more than serendipity? Keep your advances subtle.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Business] 10 Easy-to-Use Tools for Creating Animated Images and Videos
    It does have a business version that has an option to create private flows, export flows, and more. With a bit of creativity, it could be used in other business-related capacities, though it may not have all the tools you are looking for. 4) Recordit. So what's a marketer to do? Price: Freemium. Animated GIFs. Price: $4.99 one time.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 13, 2014
    [Business] The Top 5 Frequently Asked Questions About Teleprospecting Scripts
    It’s the second full week of 2014 and our client implementations are in full effect as we kick off the New Year. As you can imagine, one of the biggest components to ramping up these implementations is script development. Below are some of the most frequently asked questions that come up about creating new scripts on a consistent basis: 1.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Business] 7 Tips for Stellar Social Media Community Management
    You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. We’ve all heard the 80/20 rule applied to business, but it should also apply to your social media communities.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Business] 37 Fantastic SEO Guides, Tips and Tactics
    From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).” Small Business SEO Tips by Search Engine Watch. ” (You can’t be too rich or too thin, but apparently you can be too optimized.). ranking.” Perhaps.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Business] The Importance of Social Listening to Connecting With Prospects
    Attract New Business. Being able to monitor your business and firm brand on social media gives you access to identify what’s working and any potential issues with your services. Social media’s popularity is continuing to rise. In fact, LinkedIn is expected to have 500 million members by 2020. Improve Client Service.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Business] How to Change the Thumbnail Images for Your Facebook Page Tabs [Quick Tip]
    Remember back when Facebook introduced the new Timeline design for Facebook Pages in February 2012, and we all scrambled to modify our business pages to mesh with the new design? Those Apps were the successor of what you might remember as tabs on your Facebook Page -- although many of us still fondly refer to them that way. Voila!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 18, 2012
    [Business] Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
    But what I find intriguing is how little the two businesses overlap. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Data comes from several sources.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2011
    [Business] ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies
    You must have a unique and compelling idea that solves a real business problem.  Through the ExactTarget partnership, Marketo will become the revenue system of record for a much larger number of businesses around the world. Both companies are focused on helping businesses solve a key challenge of modern era.
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Business] Bennett Porter, SurveyMonkey’s VP of Marketing Communications: What Is The “Data Downside” and How Do You Avoid It? [Podcast]
    Bennett Porter, Vice President of Marketing Communications for SurveyMonkey, lauds the ability of this technology to deliver marketing intelligence into the hands of marketers, but says the “right data” to watch is that which really affects your business. Tune in to learn the following: . Podcast] appeared first on.
  • SYNECORE  |  SATURDAY, JANUARY 12, 2013
    [Business] The Best Branded Content of the Week: January 12, 2013
    While exploring various types of branded content, I have noticed that many businesses create additional websites to promote specific campaigns or products. Often we don’t consider these websites to be anything more than advertising, but more and more we see them acting as information hubs. Samsung – We All Share. It’s Good Now. No Really.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 9, 2015
    [Business] Does a lean start-up mean lean ethics, too?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Steps to protect your privacy From newbie to expert, here are the best social media tools for your business Are you #BreakingTheLaw by using Hashtags? By Kiki Schirr, {grow} Contributing Columnist. Mom whispered. Here are a few reasons why. And think hard.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Business] 7 Sales Stats That Will Change How You Sell
    Kellogg School of Business). Sometimes this is because they’re busy handling other leads they think are more important and sometimes this is because they simply don’t have the tools to follow up right away. LinkedIn really is Facebook for business professionals, so get on there, join some groups, and start some conversations.
  • B2B MARKETING INSIDER  |  SATURDAY, JUNE 13, 2015
    [Business] Feeding Your Customer’s Story
    Business storytellers prepare. By carefully matching the right story elements with the limitations of the telling medium, business storytellers create context for customers to piece-together their own stories. Enterprises must orchestrate ways to trigger a story in their customers’ minds. And it all starts with story prep.
  • MARKETING ACTION  |  TUESDAY, MAY 12, 2015
    [Business] NuGrowth Update: Delivering Sales and Marketing as a Service is Easier – and More Profitable – with Marketing Automation
    NuGrowth Solutions is an innovative agency specializing in business development, customer relationship management, and digital marketing. We recently reconnected with Paul Fuller, President of NuGrowth Digital, to catch up on current events and to find out how business is booming with the help of full-service marketing automation.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 31, 2011
    [Business] Frequently Asked Questions about B2B Social Media
    by Andrew Spoeth Earlier in January, we presented a one of our most successful webinars to date, titled Social Media for Business Marketers – the real ways B2B marketers can use social media to drive success. Do I use the same page for my business or do I create a different one? have a personal Facebook page. Be careful, though.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Business] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    Every organization is in the media business now , which means there’s a growing number of corporations that are building out full-blown newsrooms.By Most startups and small businesses don’t have the luxury of building out a robust content team quite yet, but that doesn''t mean they can’t do content marketing.
  • HUBSPOT  |  SUNDAY, JANUARY 20, 2013
    [Business] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
    It’s about to get much easier for new audiences to find your business’ content via Facebook. If your business (or even your competitor’s businesses) relies on online sales in order to be successful, you’ll want to keep this on your radar. The way we optimize is about to change drastically. Let's get started! Awesome. Now what?
  • NUSPARK  |  SATURDAY, APRIL 28, 2012
    [Business] Stop the Insanity; A View on Social Media ROI for Lead Generation
    So now we have measures to present to the C-Suite at B2B firms who prefer to analyze their business with metrics such as leads and ROI.  Don’t get hung up on ROI unless you must; but continue to understand the value of the power of social media to your business long-term. I’m a former Media Director at an ad agency.  video:  $1,000.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 16, 2013
    [Business] 4 Simple Ways Pinterest Can Boost Your SEO Game
    This is a huge opportunity for many small businesses to rank on the front page with the big dogs! For more tips on using Pinterest for your business, grab our free guide,   A Small Business Guide to Pinterest. . © 2013, VR Marketing Blog. You want to do more, but you may think it’ll take too much time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 18, 2011
    [Business] Blogging world flipped by AdAge Apocalypse
    Even if it’s a fake badge, the business benefits of being on the list can be real. This whole thing feels like your business credit rating being determined by freaking Facebook or something. I woke up Thursday morning to a shocking development. My ego had been knocked down 60 pegs. Many of the changes make no sense at all.
  • MARKETRI  |  MONDAY, JULY 15, 2013
    [Business] The Top Three Most Common Marketing Misconceptions
    So, I’m going to give you the top three marketing misconceptions that I’ve faced based on hundreds of conversations with business colleagues, clients and prospects. Successful firms must be committed to both and integrate the two functions to reach their business goals. Do you find the marketing field confusing?
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 10, 2011
    [Business] Future of Ideas
    In the FastCompany , June 20 th article on the Cannes Lions, we were reminded “… a lot of the clients, ad and media agencies and media owners still depend so heavily on paid media to sustain their business models.” The 5 th Model is Blue Focus Marketing’s view of an ecosystem rich in opportunities to create powerful business ideas.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 31, 2014
    [Business] My review of the book Profit Heroes
    Moving your business to this will not be easy. Before I had my major accident, I received the book, Profit Heroes: Breakthrough Strategies for Winning Customers and Building Profits  by Bob Rickert. Bob’s book has a simple message indeed. Focus on how your company offerings can improve the profits of your customers! What do you think?
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 14, 2013
    [Business] What the New YouTube Comments Mean for Marketers
    If you’ve ever posted a YouTube video for your business and been inundated with a slew of negative comments , or been sorely disappointed with the snide remarks on videos you’ve enjoyed viewing, there’s some good news in store. It also means that YouTube will know who is in your business’ Google+ circles.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Business] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    Summary: This is where you can really speak to the prospect about how you and your company can solve their business problems, using a good selection of keywords. My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Business] 12 New Year's Marketing Resolutions You Can Actually Keep
    How will your business keep up? Whether you already have a strong marketing campaign in place or you're just starting out, there are always ways to improve your strategy to drive better business. successfully optimized search campaign can help your business generate more leads and get found by potential customers.
  • BIZIBLE  |  THURSDAY, OCTOBER 8, 2015
    [Business] Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
    Obviously, if mobile is a crucial aspect of your business, don’t exclude mobile apps altogether. Let’s say you run an apple (the fruit) business. We’re a fast-growing marketing team with the goal to be constantly improving our marketing output. Mistake #1: Using ungated content in search promotion. Right? Wrong.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 17, 2015
    [Business] PeopleBrowsr Acquires Empire Avenue, and Launches New Network
    PeopleBrowsr Acquires Empire Avenue, and Launches New Network by Raymond Morin - Maximize Social Business. The new platform […]. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin. Twitter | Facebook | Google+ | LinkedIn |. Social Media Influence
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 31, 2013
    [Business] 10 Things Fast Food Employees Can Teach Inside Sales Reps
    They may not be ready for your solution today, but returning to them may remind them that you care about their business''s success. Sometimes it got so busy at Subway and Burger King that everyone started freaking out. “At least you’re not working at Burger King anymore,” my dad sighed at the dinner table. And I smiled. A lot.
  • HALEY MARKETING  |  MONDAY, AUGUST 31, 2015
    [Business] Want to Know the Secrets of Success for Staffing Firms?
    Eileen also stressed that good employees are the cornerstone to her business (and every quality staffing organization). At the end of the day, as a business owner, there are a lot of factors to becoming successful. My takeaway…old fashioned business values aren't so old fashioned. Integrity was every bit as important.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 17, 2011
    [Business] 5 TIPS FOR LAUNCHING A SOCIAL SELLING INITIATIVE:
    Just as you wouldn’t run into a cocktail party and start shoving your business card under everyone’s nose, don’t jump on Twitter and start jabbering about your business. We have created a 5 step process that. 1. EVALUATE WHAT YOU’RE DOING. Many people on your team probably already use LinkedIn, Twitter, blogs, etc. START BY LISTENING.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 7, 2013
    [Business] What B2B Marketers Need to Know About Facebook News Feed Changes
    According to a recent study by Forrester , 39% of B2B decision makers use Facebook for business purposes. Growing your fan base and increasing your reach are tactics that can lead to your business goals, like increasing leads or improving customer service. 57% liked a brand or vendor on Facebook. 51% clicked on an ad or sponsored post.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 6, 2015
    [Business] Employers: Guidance to Refine Social Media Policies, Part 1
    Employers: Guidance to Refine Social Media Policies, Part 1 by James Wu - Maximize Social Business. Employers, how often is your company’s Employee Handbook updated?  Once a year, however, may no longer be frequent enough.  The National Labor Relations Board (NLRB) […]. Author information. James Wu. James Y. James Wu.
  • HUBSPOT  |  TUESDAY, JULY 13, 2010
    [Business] Executive Summary: A CEO's Guide to Online Marketing
    Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. As a busy CEO, you likely don’t have much time. One is on-page optimization, which is about making it easier for search engines to find and index your business website.
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [Business] 3 Reasons Why Mobile Matters for Professional Services
    Users Are Consuming Content on Their Mobile Devices Now More Than Ever People are busy. Since the goal of your website and marketing is to gain interaction with your prospects , a poorly designed mobile site can cause you to lose out on potential business. Does responsive design make that much of a difference? On Google+ or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 29, 2013
    [Business] Five ways using “controversy” as a content strategy backfires
    Related Stories The future of business: Six layers of customer engagement SEO Ethics and Content Marketing: Spammers vs.Thought Leaders Time, attention, and the content creation curve 5 reasons you should be in social media, even if the boss says “no” What comes after content marketing? ” Sometimes controversy happens.
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