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  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 22, 2012
    [Business] Help #Nifty50 Kids find a corporate sponsor. Unveiling New Logo – More you Pin the More Kids Win! Please Share!
    As we move into an era of social business in this digital bazaar, adding this component seemed not only practical, but necessary.  After all, the goal of every business operating in the 21st century should be not only to engage the community, but to give back to it. Please get your #Nifty50 nominations in by June 22, 2012. 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, NOVEMBER 5, 2012
    [Business] 7 Paradoxical Sales Principles
    Focus on helping your prospects achieve their business, professional and personal objectives – not making a sale. 2. Recognizing and acting on these 7 paradoxical sales principles is critical to your long-term success. 1. To win more sales, stop selling. When people feel like they're being sold, they react negatively and put up barriers.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Business] What Google's 'In-Depth Articles' Algorithm Update Means For Your Content Strategy
    The idea is for your content to be non-commercial, which means not focused on "selling" your business, products, or services. It''s also suggests that your business or brand should have a Google+ account -- and that''s not the case here, either. Just a couple weeks ago, Google released a new feature -- "in-depth" articles.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 2, 2015
    [Business] The Changing Role of Marketing in the Mobile Age
    As a result, all companies that do business online must adopt multi-channel customer communication efforts – as reflected in customer experience management research , which showed that 100% of respondents reported using at least two or more channels. There has never been a more exciting time to be an online consumer.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Business] 9 Highly Reputable Resources for Compelling Marketing Stats
    If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Sounds almost too good to be true.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 21, 2011
    [Business] Mobile Marketing Is A Strategy Not A Tactic
    And it is causing a revolution in business, in media and in the politics and policies that shape our existence. Extend your brand’s core business value through the use of strategic approaches to our mobile audience to drive revenue and profits for the business. What is a bigger channel than the 1.7 The answer is Mobile.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 28, 2012
    [Business] Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
    He holds a degree in Marketing from the #1 undergraduate business school in the USA. 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.).
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 28, 2015
    [Business] How Do Advertising Laws Apply to Social Media?
    by Ethan Wall - Maximize Social Business. Consumers spend time on Facebook than any other website on the planet. More than Google. More than Yahoo! It therefore follows that we should be engaging consumers by promoting our products and services on social media. Author information. Ethan Wall. How Do Advertising Laws Apply to Social Media?
  • HUBSPOT  |  THURSDAY, JULY 14, 2016
    [Business] What Does the Future of Facebook Advertising Look Like? [New Data]
    While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely. In this ebook, you'll find data from over 4.5 Social Media Advertising Daily Prom
  • HUBSPOT  |  THURSDAY, DECEMBER 2, 2010
    [Business] Twitter Proven to Impact Search Engine Rankings
    At the same time businesses have prioritized their adoption of Twitter differently. Some business have made it a core part of their inbound marketing strategy, while others have delayed adoption in favor of other tactics. This information helps prove that social sharing has a positive effect on the reach of your business website.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Business] The CMO Six-Pack: How to Pump Up Your Pipeline
    Know your customers and become intimate with their business needs  before  the initial contact. Monitor your customer’s business, career, social likes, and other public clues. Ask yourself: “Is my customer’s business better after working with my company and using my product?” Optimizing the sales funnel. MARKETING AUTOMATION.
  • SYNECORE  |  MONDAY, JANUARY 21, 2013
    [Business] 3 Performance Management Techniques for Digital Marketers
    Doing so also helps mitigate the myopia that often comes when a business is too reliant on the sole perspective of the marketing team. Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. In other words, they keep their EAR to the ground.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Business] How to Do Competitive Analysis in a Crowded Industry
    We’ve worked with many businesses to provide marketing strategies and execution that result in growth. For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. Contact New Incite today. Some Rights Reserved.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 20, 2013
    [Business] No Marketing Made Simple TV show this week
    IBM Social Business. IBM Business Analytics. Since May of 2012, we have been publishing a new Marketing Made Simple TV show every Thursday at noon ET, but not this week. Video is nice, but audio carries critical information. We use our show sponsor, Watchitoo, to deliver the TV on the Web experience our fans are accustomed to. Act-On.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Business] Sustainable Innovation As A Strategy For Growth
    No business owner would argue against the fact that strategy is important for successful growth and yet frequently SMEs are known for having a “go–with-the –flow” attitude when it comes to business development. If there is demand and the business is booming then they consider how to accommodate it.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Business] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    That fishbowl full of business cards you’re going make Skippy type into your CRM system might as well be full of Lego guy heads for all the good it’s going to do you. But you know that business card ? Sales squirrels ignoring you? It will sound something like this: “How will we ever make quota?” Uh oh. Wrong.
  • VIEWPOINT  |  THURSDAY, APRIL 18, 2013
    [Business] Good Reads for B2B Sales - Selling at Every Level
    According to Andris Zoltners, PK Sinha and Sally Lorimer, the authors of Building a Winning Sales Management Team: The Force Behind the Sales Force , sales, "continues to be one of the most poorly understood and under-optimized areas of business." Via Harvard Business Review online/HBR Blog Network. Are You Selling At Every Level?
  • HUBSPOT  |  SATURDAY, MARCH 19, 2016
    [Business] The #1 Most Important Leadership Trait Worldwide [New Research]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Work customs and culture vary from country to country. For instance, meeting attendees in the U.S. seat themselves in no particular order around the conference table. That's a no-no. Not sure if you're upholding high moral standards?
  • ACT-ON  |  TUESDAY, JULY 12, 2016
    [Business] 5 Questions to Ask Before Starting a Newsletter
    And the content your share must be exceptional – as Morra Aarons-Mele writes in The Harvard Business Review , “Most of us don’t want more content – we want less, but better.” That’s a great tool if you’ve got it … but most small businesses don’t. They’re reliant on an already-busy marketer to assemble the newsletter each week.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 21, 2015
    [Business] Maybe your podcast is not a podcast
    Illustration Courtesy Flickr CC and  Francois Schnell The post Maybe your podcast is not a podcast appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Maybe your podcast is not a podcast appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. “What’s a podcast?”
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Business] How to Monitor Social Media in Only 10 Minutes a Day [Free Ebook]
    Each and every one of these roles requires busy people to go above and beyond to respond to fans, deal with people’s problems, or dig deeper to find unique opportunities. If you’re a social media manager, salesperson, customer support rep, or executive, you’ve likely experienced social media overload or exhaustion. Unbelievable, I know.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 19, 2012
    [Business] The social media measurement smackdown
    When it’s your turn to justify the existence of your marketing efforts, you better be able to demonstrate business value, and it better be an explanation more convincing than “Don’t you see that measuring social media is like measuring your mother!” ” I began to twitch. ” My head began to throb. MEASURE.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Business] Choosing the Best Big Social Networks for Publishers
    There are a few ways you can narrow your choices down and decide which network (or networks) will work best for you and your business goals, while lining up with your available resources. So how do you decide which ones will be best for your business, and what benefits do they bring? Should you use Twitter or LinkedIn? All of them?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 1, 2016
    [Business] Submitting to Facebook and other content adjustments you need to make today
    The post Submitting to Facebook and other content adjustments you need to make today appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Straight talk on Patreon and patronage for content The business case for dwelling on dwell time Four profound marketing megatrends for 2016 and beyond. Enjoy ….
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 4, 2014
    [Business] The Prospect-to-Buyer Disconnect
    The small business owner who cannot accurately keep track of her payroll surfs the web for a software solution. AG Salesworks is pleased to bring you a guest post from Jeff Shore , an in-demand sales expert, author, speaker and executive coach. Been there? Oh, that it were so easy. The Pain Motivation. Why does anyone buy anything?
  • VIEWPOINT  |  TUESDAY, DECEMBER 3, 2013
    [Business] PowerViews with Dave Stein: Hire the Right Salespeople
    Salespeople are using specific information about what they can do for a client’s business plan. More than one in five salespeople don’t have the qualities to succeed in the field. which assists sales trainers in selecting the appropriate providers. Here is the full video of our discussion and below are some salient outtakes. Stay Tuned.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 31, 2011
    [Business] Stop Blogging – Start Thinking…
    Chances are if you’ve attended any seminars in the last few years on leveraging new technology, social media, and the mighty power of the Internet, you’ve been told that you and your business must blog. The bloggers who have made their business successful by blogging had not just the gift, but the passion and tenacity to pursue it.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Business] Four “New Marketing” Skills You’d Better Learn Quick
    He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. The mindset you want, even as a marketer, is that your job depends on finding and closing business. by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz.
  • VOLACCI  |  TUESDAY, JUNE 4, 2013
    [Business] SalesForce.com Acquires ExactTarget
    The integration of web content management systems, marketing automation suites, social engagement platforms and CRM is quickly becoming a necessity in today''s business climate. It is a unique business opportunity that is changing the way companies engage, acquire, and retain customers. That was yesterday. That''s how we grow.
  • ANNUITAS  |  MONDAY, JUNE 18, 2012
    [Business] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
    As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge.  It seems each and every week that a new consultancy is born or another marketing automation company jumps into the fray.  Of course, all these new providers are vying for the same customers. 
  • THE ROI GUY  |  WEDNESDAY, APRIL 18, 2012
    [Business] Case Study: The New UK CIO Interactive White Paper (by IDG & sponsored by Dell | Intel)
    In a study of UK CIOs, IDG Research Services determined that CIOs desired to spend more time leading change efforts, over the next 3-5 years, driving business innovation and developing new go-to-market strategies. Click here to see the New UK CIO Interactive White Paper in action.
  • CONVERSIONATION  |  MONDAY, JULY 30, 2012
    [Business] The Social Media Olympics: the Downsides of Real-Time
    Yes, you need to be fast when things go bad, but you should do it in a professional way if you work for a business. The Olympics are big business, whether they are social media Olympics or not. The advertisers are happy, and the crowd is kept busy. However, in the end, it’s big business. And they are. So do I, in a sense.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 2, 2013
    [Business] How to Overcome Disparate Data Challenges with Marketing Automation
    Now factor in interpretation of buying behaviour and purchase history from a different source, and potential touches from sales or business development held in the CRM? The value this offers the business is helping to minimise the limitation of disparate data with the ability to action data collected from web behaviour and interaction.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 6, 2013
    [Business] The Problems With Using Spreadsheets to Manage Your Marketing Budget
    Spreadsheets have been a staple of business since their inception in early 1980s, and while they have grown in sophistication and versatility, they have not steered away from the basic manual entry of rows and columns of data. One change to any of the cells requires re-aggregation of all the matrices. We’ve all seen it. Budgets
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 10, 2013
    [Business] The Move Towards Cross-Channel Marketing
    The times have changed and buyers expect a lot more than many businesses can and are willing to accommodate. This becomes a consistent voice and interaction for the buyer, and has a higher chance of leading to repeat business. Brands and buyers have a special way of interacting with each other. ”  . Enter cross-channel marketing.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 17, 2012
    [Business] B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’
    healthy sales cycle, one that is well aligned with prospects’ buying cycles, will enable sales professionals to find out very early if their solutions fit their customers’ needs, and if there’s a strong enough business case to get the purchase approved. Something I read in a book entitled ‘Funky Business’ got my attention.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Business] A Lead Generation Plan Begins With Content Marketing Strategy
    NuSpark Marketing is proud to offer you this scope-of-work proposal.  We aim to be true partners with you, as we take pride on our commitment to build your business.  You have an outstanding business model primed for continued growth.  We look forward to sharing the joy in taking your company to new levels. Introduction. Objectives.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Business] A Lead Generation Plan Begins With Content Marketing Strategy
    NuSpark Marketing is proud to offer you this scope-of-work proposal.  We aim to be true partners with you, as we take pride on our commitment to build your business.  You have an outstanding business model primed for continued growth.  We look forward to sharing the joy in taking your company to new levels. Introduction. Objectives.
  • INFLUITIVE B2B  |  MONDAY, OCTOBER 26, 2015
    [Business] 9 Stellar Referral Program Examples
    You just need to find one that works for your business. That’s right, even this search-engine giant has its own referral marketing program , rewarding business customers for each new user they sign up for Google Apps for Work. Referrals are an important part of a healthy B2B sales pipeline. Referral program examples that work. 1.
  • THE POINT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Business] Responsys Look Book Offers Innovative Ideas for Email Marketers
    It’s also refreshing to see a technology company like Responsys dedicate so much (virtual) ink to the artistic side of the email marketing business, an aspect that often plays second fiddle to issues and best practices concerning data and technology. horizontal-scrolling formats designed for reading on tablets (JC Penney; see image at right).
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Business] Facebook's Miscalculated Metrics: What Marketers Need to Know
    The Council will be comprised of “ business and measurement executives ,” and is a bit of an extension of Facebook’s existing Client Council, which helped to develop the tools that help businesses measure ROI. Views and impressions are important, but don’t have a huge impact on your business at the end of the day.”. Referrals.
  • ANNUITAS  |  TUESDAY, AUGUST 2, 2016
    [Business] When Mistakes Happen
    Some may impact your business or affect your self-esteem more than others, but how you handle and address the mistake is what matters most. Whoops. We’ve all done it. Whether the mistake is a typo, using an incorrect name or a sending a survey with a broken link (yes, we did this two weeks ago), it happens to most of us sooner or later.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 11, 2015
    [Business] Data Driven Marketing: Understanding and Measuring Your Total ROI
    Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. What is that one thing that has the focus of every marketer? Let’s find out.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JUNE 24, 2013
    [Business] [Video] Strategy to Increase Your Profit Margin
    Kim truly didn''t understand the business value of her work. If you''re struggling with pricing like Kim, I suggest you invest time learning more about the business value you provide. How can two sellers from the same company calling on the same types of customers sell their services at totally different profit margins?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JUNE 24, 2013
    [Business] [Video] This Will Help You Win Highly Profitable Sales
    Kim truly didn''t understand the business value of her work. If you''re struggling with pricing like Kim, I suggest you invest time learning more about the business value you provide. How can two sellers from the same company calling on the same types of customers have such different perceptions? So why was there such a difference?
  • ACT-ON  |  THURSDAY, JUNE 2, 2016
    [Business] When, Why and How to Gate Content Along the Customer Journey
    Often, I think, we’re so busy executing the various tactics of our sales and marketing campaigns that we lose sight of the big picture. To do that, we need to begin with identifying or updating our target customer personas and our desired business objective(s). In early 1996, Bill Gates wrote an essay entitled Content is King.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Business] Defining the Modern Marketer: Why Grit Matters Most
    You can spend inordinate amounts of time identifying the best marketing solutions to meet just a few of your immediate business goals. Defining the Modern Marketer: Why Grit Matters Most is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Roland on Twitter @rsmartly.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 9, 2011
    [Business] Lead Nurturing Overview
    They need to crisply define the questions buyers may ask when they go online and do research on their problem, learn about approaches others have taken, define their requirements,and build the business case to get budget for a purchase so that they can satisfy these information needs with lead nurturing.&#. 20% more sales opportunities.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Business] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    If those are great stats, but Buzzfeed is too far afield from your business, check out this fact from the New York Times: The single most read piece of content from 2013? Quiz is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Two of his companies have been acquired but none of his kids.
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Business] How to Pick the Perfect CTA for Every Blog Post
    So you want to maximize the conversion potential of your business blog, eh? The following is generally the order in which we narrow down our list at HubSpot, but I imagine that, depending on the nuances of your business, industry, and any testing you do, this order might be slightly different for you. Well, I don't blame you! Voila!
  • TOM PISELLO  |  THURSDAY, OCTOBER 7, 2010
    [Business] Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.
    IDC IT Spending Growth As part of this latest downturn, IT has been asked, more than most business groups, to do-more-with-less. As well, those that cut business productivity, process improvement and intelligence investments were losing their competitive edge. Is Marketing Too Busy? How Do You Get Started in Content Marketing?
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 30, 2012
    [Business] Social Media Marketers: Are You Getting Social Media Wrong?
    Have marketers forgotten about the value of doing so in social media? 4.) It’s about the People Social media was made for people, not businesses. Facebook Fan Pages were made for the fans of celebrities, not businesses. Why would you ignore the numbers? Create your own masterpiece.” ” 3.) Chime away!
  • HUBSPOT  |  TUESDAY, MAY 28, 2013
    [Business] What the Arrested Development Re-Launch Tells Us About the Future of Mass Media
    believe this represents a kind of watershed moment for the media business. At that time, everyone in the traditional TV business still saw the internet as a tool that you could use to promote shows, or maybe augment them a tiny bit. Huge tectonic shifts are coming to the media business. It was a great and bold idea. Facebook?
  • HUBSPOT  |  SUNDAY, MARCH 23, 2014
    [Business] How to Work Less, the Modern CMO & More in HubSpot Content This Week
    As time progresses, businesses must adjust to keep up with trends and the evolving industry. This week in HubSpot content, we discussed time as it relates to all aspects of business to help you optimize your marketing, sales, and your productivity. For business owners, there’s always way too much to do and too little time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2011
    [Business] Eight Scintillating Lessons from SXSW
    I heard a story about a business man who had a half-day layover in Paris.  He told a local person he had four hours to see Paris and asked him what he should do. The stereotypical entrepreneur had put a lot of work into an idea or app without much thought about marketing, financing or a business plan. Here is his TED talk.
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [Business] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Business Intelligence Visualization Tools. Business intelligence tools (e.g. For example, if the source data only tracks visitors to form conversion, business intelligence tools won’t help you past that. Web and Other Channel-Specific Analytics -- “Hacking” an Attribution System. When it comes to attribution, web analytics (e.g.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 1, 2015
    [Business] 3 Simple Steps To Buyer Centricity
    The only kind of marketing that helps businesses connect with real people is personal content. By connecting with consumers, marketers can see real business results. By NewsCred Brand Strategist Caitlin Domke. Here’s why it’s important and how you can truly connect with your audience. Marketing Must Focus On Customer Value. Learn.
  • THE ROI GUY  |  THURSDAY, JANUARY 12, 2012
    [Business] Will the Return to Good Times Bring an End to Frugalnomics?
    With economic uncertainty still in play, it should come as no surprise that Executives’ top priority remains cutting costs / improving business efficiency versus growth. This continues to evolve the competitive cost structure of different businesses, business models and supply chains. Or will it? Justify change 4.
  • SALESFUSION  |  WEDNESDAY, NOVEMBER 4, 2015
    [Business] Debunking Martech Mania: How to overcome 4 common hurdles
    Time: Marketers are busy people. It is no secret that there is an overabundance of marketing technology available today. The ChiefMarTec marketing technology landscape is enough to make anyone’s head spin. There is a tool for just about anything. Here are a few of the other reasons used for stalling and not moving forward with a selection.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 13, 2015
    [Business] Five Ways Marketers Can Personalize The In Store Shopping Experience
    Don’t be too proud to learn from the industry leaders in your niche; what are they doing in-store that drives business? Emulation is the sincerest form of flattery, and good business as well.  A Harvard Business Review Blog , by Scott Anthony, maintains that innovation is the only way to keep a business viable in these hectic times.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Business] Week in Review January 27th
    Good, Great, and Irresistable Marketing Businesses by @lizstrauss. Is it really the last Friday in January? Where did the month go? How are your resolutions going? Still hanging in there? We resolved to read more blog posts and we haven't been disappointed. This week is no exception. Here are four terrific reasons. by @ardath421.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Business] A Guide to Creating a Thought Leadership Campaign
    In addition, a campaign addresses two issues businesses often face when when they consider a thought leadership initiative. After all, you want Jamie to ultimately meet with people, speak at events and develop personal credibility that extends to your business. It gets you started. It secures resources. Preparation is key. Your Turn.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 21, 2012
    [Business] Lessons Learned from Facebook’s “LMS” – Like My Status
    by Shonal Narayan As more and more businesses embark on the social movement, many learn right away that it is quite taxing to achieve the right mix of content, promotion and engagement. Some businesses are great at promotion and content creation, but struggle with initiating conversations with their followers. Modern B2B Marketing
  • 3D2B  |  WEDNESDAY, MAY 28, 2014
    [Business] Creating Personas for an Awesome B2B Content Marketing Strategy
    Because when you make assumptions about how your target audience makes decisions, you give up the opportunity to develop a B2B marketing strategy that gives your business a competitive advantage. What Pushed the Business Leaders to Deal with the Problem? How will their business change for the better as a result of this purchase?
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Business] 7 Company Blogs We're Seriously Crushin' On
    For instance, you probably heard about them breaking up with Facebook -- if you look at that blog post , you''ll see that Eat24 has one of the most unique and hilarious voices you''ve ever seen for a business. Many people think blogs about business are all the same. We''ve all had professional crushes before. Professional crush alert.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 6, 2015
    [Business] What will replace Facebook? Six considerations
    Six considerations appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. A question I often receive in my classes and talks is “What will replace Facebook?” ” It’s a natural question. But that is not necessarily the case. What will replace Facebook? It was Tom Hanks when it needs to be JayZ.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 10, 2011
    [Business] What Google’s New Algorithm Means For You
    would even argue that it is key to running a successful business today. You need to understand how SEO works and use it to drive your marketing (and your whole business’) results. Are you wondering how the recent news in the SEO world might affect you? You may have heard that Google recently changed its search engine algorithm.
  • ACT-ON  |  THURSDAY, DECEMBER 17, 2015
    [Business] Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
    “Demand generation” – it’s a subject that’s top-of-mind for marketing execs who, in addition to orchestrating the myriad facets of their departments, are now also responsible for getting new business and generating revenue. Smart agencies take it further, for their own business and on behalf of their clients. What’s a Marketing Funnel?
  • SYNECORE  |  FRIDAY, MAY 23, 2014
    [Business] Navigate Your Web Design Process in 5 Steps
    The experience a user has on your site determines weather or not they find you to be credible, reliable, and worthy of their business. Designing a website your audience will appreciate can be a daunting task! Often the most difficult part in beginning a web redesign is not knowing where to start. Follow @Spenceafied. Follow @deannabaisden.
  • JUNTA 42  |  SATURDAY, OCTOBER 10, 2015
    [Business] This Week in Content Marketing: The Internet of the Future Will Be Ruled By Few
    Rants and raves include a call to arms to save advertising plus an opportunity for newspapers to rethink their business model – which contains an important lesson for content marketers. believe it’s most likely a business model decision. Adapting this idea to our profession, I issue a big business-model challenge to brand marketers. 4.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 23, 2013
    [Business] eBook Review: How to Communicate with Influence for Sales Pros & Leaders
    Wortmann, CEO of the tools and services firm Sales Engine and professor of professional selling, entrepreneurship and leadership at University of Chicago Booth School of Business, provided this eBook as a resource for sales professionals to learn how to become better influencers, better conversationalists and better sellers. Curious. Direct.
  • SNAPAPP  |  THURSDAY, MAY 12, 2016
    [Business] 7 Creative Examples of Bottom-of-the-Funnel Marketing
    In their business, this is a major hurdle the customer has to be able to overcome before conversion, so this resource helps them get a grasp of what is needed before moving forward. If you can do that, in no time you’ll be busy onboarding new customers. Who’s Using Bottom of the Funnel Marketing? Not sure what those look like?
  • LEANDATA  |  MONDAY, APRIL 18, 2016
    [Business] Automation: The Secret Sauce of Account-Based Sales Development
    And part of the reason why businesses are finding success with Account-Based Sales Development strategies is because so much of the process is automated with new technology tools — allowing front-line sales reps to have a laser-like focus on tasks that really matter. Don’t waste time. Seems like pretty solid advice, doesn’t it? Hourglass.
  • WRITING ON THE WEB  |  THURSDAY, APRIL 7, 2011
    [Business] Content Checklist: Don’t Publish Without It
    The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. I love checklists because I’m always forgetting things. Once I published a post without a title. Yesterday I almost forgot to hyperlink anything in a post. Readable.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 28, 2010
    [Business] How To Focus On Your Marketing Plan
    Related Posts: 5 Steps to Achieve Lead Generation ROI Whatever Happened To The Business Case Whatever Happened to Marketing Strategy? And while we all try to avoid these topics, the best way to deal with them is straight on. The best approach to dealing with uncertainty is to be prepared and to have a plan. Hogwash! You All rights reserved
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Business] The ABCs of Content Marketing: A Glossary of Terms
    Your business blog should be built from a foundation of topics and keywords that you''ve discovered are important to your audience, and that help solve the challenges that your readers face. Traffic is great, but every business needs new customers to sustain itself. they help you generate leads for your business). Agile. Ebooks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 8, 2014
    [Business] New insights into online radio, podcasting and Google +
    The post New insights into online radio, podcasting and Google + appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post New insights into online radio, podcasting and Google + appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The phenomenon of Instagram and Snapchat. Ready for more?
  • WINDMILL NETWORKING  |  MONDAY, APRIL 23, 2012
    [Business] 5 Ways to Build Trust When Mixing Social and Marketing
    Most consumers want to do business with brands that are authentic, believable and credible. Consumers want to do business with people, not organizations.  In recent posts we have talked about the changing marketing landscape ; it’s a social landscape that is creating new opportunities and presenting new challenges.  Have a personality.
  • CHIEFMARTECH  |  TUESDAY, SEPTEMBER 8, 2015
    [Business] Meet WPP’s firm of strategic marketing technologists
    We took very little start-up capital, so the business grew slowly in the early years, but that was probably a blessing as it gave us time to learn our craft, develop a strong culture, and implement good processes and systems. Can you start by telling us about your background, what your career journey has looked like? Are you a referee?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 23, 2013
    [Business] Almost there. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars   Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at  www. mars dorian.com/. Related Stories Text irony. A {growtoon}.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Business] Focus on Productive B2B Marketing and Sales Activities
    Like many of you, I am in the middle of the process of strategizing how to best achieve my 2015 objectives, which include optimizing results for my family, business, friendships, activities, and so forth. And when I look back on 2014, I think I did a decent job of improving results in each of these areas. Carpe New Year!
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 31, 2011
    [Business] Talking With the Groundswell
    Feature Video: Blogging for Business, Having Profitable Conversations. Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build their brands and develop commercial relationships. Chapter 6: Talking to the Groundswell. Groundswell is broken down into three parts. Video Timeline. Tweet.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 3, 2011
    [Business] Social media… terrific, but not a replacement for your website
    B2B Web Strategy Social Media
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 1, 2012
    [Business] Chart: A Year of Marketing Excellence
    Chart: A Year of Marketing Excellence is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 2011 was clearly a year where Marketers achieved amazing results for their organizations, and for themselves.  We cannot wait to achieve even more with you in 2012.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Business] 3 Leadership Styles to Strive For, and 3 to Avoid
    Relatively few leaders try to understand their own action logic, and fewer still have explored the possibility of changing it," Tolbert and Rooke wrote in Harvard Business Review. "A good leader should always … ". How you finish that sentence could reveal a lot about your leadership style. with whatever sounds most natural to them.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2016
    [Business] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    ” Well, the data is in and according to Forrester , businesses that put nurturing at the forefront of their lead generation strategies produce 50% more leads while slashing costs by 30%. Second, if you’re like many B2B businesses you likely serve a myriad of industries and your product or solution has multiple applications.
  • B2BBLOGGERS  |  TUESDAY, AUGUST 24, 2010
    [Business] Exclusive Interview With SAP's Director Of Social Media - Michael.
    One of the largest groups to utilize social media for business decision-making includes technology professionals and executives involved in technology decisions. Additionally, the growth in the use of mobile devices is something that is a key component of our business and social media and mobile use go hand-in-hand. Enjoy the read.
  • THE ROI GUY  |  THURSDAY, JUNE 19, 2014
    [Business] SiriusDecisions Research: Longer Sales Cycles Drive Need for Change
    Proactively delivering a CFO ready business case is key for you to gain project approval. Sales cycles are taking longer than ever, lengthening by 24% over the past two years, this according to research by SiriusDecisions. Just two years ago, the average sales cycle was 6.4 Why the longer sales cycle?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Business] Using Big Data To Target The Right Consumers With The Right Offers
    The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Making sure these tools are on hand can ultimately help the business build consumer-centric promotional strategies.
  • PWB MARKETING BLOG  |  TUESDAY, OCTOBER 18, 2011
    [Business] 10 Facebook Tips Every B2B Marketer Should Know
    Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Make sure to comment on fan posts.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Business] When Influencer Outreach Crosses the Line – And How to Cross Back Over
    My business and personal relationship with Ann Handley has led to blog posts like this one. Personal friendships mean more than any business relationship. Business relationships come and go. This way, we can preserve the human side of our business relationships, without crossing the line. Author: DJ Waldow I love people.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 13, 2010
    [Business] 7 Social Media And Content Marketing Articles You May Have Missed
    Has social media for business hit the mainstream? The poll question I submitted last week was:  Which statement best describes your business’ current approach to social media? Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Here’s a round up in case you missed them. Sign up.
  • HINGE MARKETING  |  MONDAY, APRIL 18, 2016
    [Business] How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms
    If you’re in business and want to be successful (and who doesn’t?) After all, nobody gets into business to shrink their firm. Organic growth is created by adding new clients or more business from existing clients. Organic growth is healthy for a firm and reflects a long-term, solid commitment to building a business.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 11, 2014
    [Business] 3 Tips for Creating Great Posts on LinkedIn and Facebook
    ” People are busy, and if you don’t give them something to act on or answer, they may not engage with your content at all. It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy. Tips: 1.)
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 10, 2014
    [Business] How to Gamify Inside Sales in 3 Steps
    A word I have seen pop all over the business blogsphere these days is “gamification.” Gamification in the workplace in the simplest of definitions is making a game out of employees'' day-to-day activities. In the various articles I have read on the topic, the opinions seem to be split on the overall effectiveness of gamification.
  • LATTICE  |  MONDAY, OCTOBER 12, 2015
    [Business] Account-based Marketing: It’s Time to Flip
    Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. “Ever stop and wonder if everything you know about B2B marketing is wrong?” ” That’s the question on the top of  Sangram Vajre ‘s mind. And it should be. And it should be at the top of your mind too.
  • FATHOM  |  MONDAY, MAY 19, 2014
    [Business] Real SEO, or How You Know When It’s Wrong
    And not only can penalties shutter the gold mine that is organic traffic , but they can also threaten future indexing/ranking by putting the burden on the offender to actively remove “bad” links or otherwise undo damage that may have spread well beyond the actual website of the business in question. The lesson? That’s it.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Business] [Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes
    In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. To It’s because these nimble emerging enterprises seize a digital business advantage. Ninja Turtles. My Little Pony.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Business] Social Media Marketing: It's Complicated.
    In a big picture sense, what are they trying to accomplish as a business? I work from home part of the week. These thoughtful inquiries are met with varying levels of acknowledgement, ranging from distracted grunts and eye rolls (veteran staff) to polite but curt answers (interns). Yesterday, though, I got lucky. Are they B2B or B2C?
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [Business] Our Top Predictions for Facebook's Secret January 15th Announcement
    Businesses will be able to do this to page fans, too. 3) Facebook Launches New Gaming Platform! If Facebook could truly nail social search , perhaps by using social signals such as Likes, shares, or even user and business tags, it would present a great opportunity for marketers who can figure out and nail SEO for Facebook.
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