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  • SALES CHALLENGER  |  FRIDAY, AUGUST 12, 2011
    [Business] Are Digital Sales Tools Replacing Pharma Reps?
    On the whole, this article raises an interesting question on how digital tools are potentially transforming the way an entire industry does business. What Recently, there was an interesting article in the Wall Street Journal that discussed how the big pharmaceutical players are leveraging digital tools to engage doctors and other prescribers.
  • SALES CHALLENGER  |  MONDAY, AUGUST 29, 2011
    [Business] Sales Talent Trends in India and China
    Business confidence is higher in India than in China. Sales employees in India are more optimistic about business conditions, even though the country’s economic growth is marginally lower. By Kirsten Robinson. Executives continue to be optimistic about top-line growth in Asia, as well as the economic outlook for the region.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 26, 2010
    [Business] Deconstructing the Four Stages of the Industrial Buy Cycle
    an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 19, 2014
    [Business] 4 Reasons to Switch to an Inside Sales Model
    Here are some of the top reasons I’m seeing more and more businesses switch to an inside sales model. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Howard Brown , Founder and CEO of RingDNA. But now, more and more companies are hiring remote reps, also known as inside sales. You can connect with Howard on Twitter
  • HUBSPOT  |  FRIDAY, DECEMBER 27, 2013
    [Business] 20 Things You Can Buy Right Now With Your Leftover Marketing Budget
    At the same time, you don''t want to just recklessly buy junk to spend your budget -- your boss won''t like seeing hundreds of dollars go to random purchase that have nothing to do with your business. 5) Evernote for Business. 16) Business cards. Some people argue that business cards are dead. So read on and get buying!
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Business] 6 Social Media Measurement Questions You've Been Asking
    It seems like we all have plenty of anecdotal evidence that social media drives business results, but where are the numbers? ” Our panelists pointed out that businesses shouldn’t overembrace social media measurement because that might present more conflicting points and stir further questions in an nonconstructive way.
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [Business] Mobile Optimization: How To Optimize Your Website For Mobile.
    Because this platform is so new, businesses who may have missed out (or couldn’t afford) the domain they hoped for with.com could get it for their mobile site. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. million smartphone users in the US.  These numbers are hard to ignore. Or Does It?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [Business] The Anatomy of a Perfect Marketing Dashboard [Infographic]
    Doing so will quickly provide relevant information so that marketing goals are kept in view and businesses can take action making better educated decisions. by Jason Miller Do you have a good marketing dashboard in place? To assist you in creating the best dashboards for your organization, we have prepared this guide.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 26, 2013
    [Business] Digital Marketing: 10 Tips for your Programs
    What is the business results that buyers get from your product or service? 'Buffer Digital marketing is the rage today. Everyone is moving away from print and focusing on digital marketing programs. But what are the keys to getting the most from your Digital Marketing programs? Here are ten tips: Start by understanding buyers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 3, 2013
    [Business] SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem
    Notre Dame Tops List of Best College Business Programs. 'Buffer B2B Demand Generation strategy called SCORE uses Innovative Methodology to Improve Qualified Sales Opportunities, Increase Conversion Rates and Win More Sales. Our SCORE Methodology fixes this once and for all.” Perhaps you should too.). About Find New Customers.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Business] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    evolved into social media, tech, business, entertainment, and even politics. Small businesses were popping up all over the world, focusing more on brain size, not wallet size. Today, HubSpot still caters to small businesses, but also medium and enterprise businesses , as well. 'I just picked up a new hobby. 2) Apple.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 26, 2010
    [Business] Savvy Week in Review - February 26
    Small Business Tips for Reporting Web Metrics - by @AdamSinger via @toprank If you are trying to figure out what is important to measure in Google Analytics, check out this post from Adam Singer that takes you through the basics. It's a windy day here in the Boston area. Enjoy! Content Marketing is for Customers Too!
  • B2B VOICES  |  SATURDAY, MARCH 16, 2013
    [Business] SXSW: R “Ray” Wang on Customer Engagement
    After all, this is business right, so it doesn’t need to be entertaining. I had an opportunity to sit down with R “Ray” Wang, CEO of Constellation Research, in San Jose a month ago, and discussed his 9 Cs of Customer Engagement. Video: 9 Cs of Customer Engagement. Right Time Drivers: Context, Catalyst and Currencies.
  • B2B VOICES  |  FRIDAY, JANUARY 6, 2012
    [Business] Navigating the Legal Road Map of Social Media
    Do we need a social index for businesses? Navigating the social landscape brings a number of challenges. What content should you publish ? Do you use platforms like StockTwits that target investors? Do you create private or public LinkedIn groups ? And what about those influencers ? Know your way around the law and social media. Privacy?
  • SALES CHALLENGER  |  TUESDAY, JUNE 17, 2014
    [Business] The Reason for Increased Sales Cycle Lengths
    Please share with us below how consensus requirements are impacting your business. 'This is the second in a series of blog posts on our latest research: Creating Customer Consensus. Click here to read the first. So what strategies are sales teams around the world employing in order to sell to diverse stakeholders and build consensus?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 22, 2013
    [Business] How to Get Referrals from Your Customers
    Try giving your customer a referral before asking for one for your business. Another option is to talk to your customer about teaming up and actively referring each others’ services to businesses, which could lead to multiple quality referrals over time. Your best source for referrals is your happy customer base. Social Media.
  • FOLLOW THE LEAD  |  TUESDAY, OCTOBER 25, 2011
    [Business] Introducing ZoomInfo Email Validation
    Since the average business spends $150,000 to generate 1000 leads – at a $150 per lead – maximizing campaign value really rests on … Continue reading → An automated and low-cost option, email marketing has become a major arrow in the demand generation quiver.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 20, 2014
    [Business] Don’t Let Negative Past Sales Experiences Ruin New Opportunities
    The longer you work with a product or solution, the the more confident you feel in your abilities to sell it, and the more assumptions you may make in regards to the outcome of each business engagement. 'There’s an old adage in sales about sales encounters. However, don’t get too carried away. We’ve all done it. Who knows?
  • MARKETING ACTION  |  THURSDAY, JUNE 19, 2014
    [Business] 10 Amazing Email Marketing Statistics for 2014
    Plus there’s an increase in the number of email users: Radicati also predicts that the total number of worldwide email users, including both business and consumer users, will increase from over 2.5 Email also creates new leads: 42% of businesses say email is one of their most effective lead generation channels. billion in 2018.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 12, 2012
    [Business] Don’t Forget These Important SEO Elements When Launching a New Site
    Without this crucial information you are essentially flying blind, which is a huge mistake if you rely on your business website to generate leads and sales. Tweet Photo credit: Wikipedia. As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. Copy over the analytics code.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 6, 2011
    [Business] Hit Your Number Faster with Sales Intelligence
    The comments from current customers and new businesses that stopped by the booth validated that cold calling is dead and without a very targeted message with relevant information from both traditional sources and social media, a sales rep’s chances of getting contact and creating new opportunities is very slim. Data Accuracy vs Quality.
  • BIZNOLOGY  |  TUESDAY, APRIL 30, 2013
    [Business] Social media tip: People don’t like being collected
    They understand you’re busy. 'You know how much I am obsessed with “ long-tail blogger outreach ,” right? am a man possessed! That That said, I really don’t collect people. People don’t like being collected. have been consulting some bouncing social media babies recently and they’re doing it right.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Business] 10 Questions to ask in a B2B Content Marketing Questionnaire
    Can you please provide a succinct overview of your business? Value to B2B content marketers : As mentioned earlier in this post, generating high-quality leads are at the foundation of many business’ list of goals. By doing so, the content team can then create a strategy that aligns with the strengths of the organization.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 2, 2014
    [Business] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
    won’t get too deep in this (here’s another SEO by the Sea  resource  for more background) but entity associations are basically concepts that businesses or entities are “known for.” 'Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. How so? What do you think?
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 28, 2012
    [Business] 5 Keys to Connecting with Your Customers on Facebook
    Engage people in conversation by providing exciting content, by asking for your customers’ opinion, by genuinely seeking their input out the direction of your business, etc. Make your customers feel as if they’re part of your business. You don’t have to launch a new online business to accomplish this. Design your pages for fans.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Business] Everything You Want to Know About Call Tracking for Google PPC But Were Afraid to Ask
    'Most companies know that having a successful PPC search advertising strategy is critical to the growth of business, but many marketers don’t always have the necessary know-how to create a winning strategy to begin with. There’s no shame in not knowing! But until then, here are some highlights to get your beak wet. It shouldn’t be guesswork.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 8, 2014
    [Business] Google Unleashes New Unsubscribe Feature for Gmail
    What does this mean for your business? 'Google has significantly simplified the unsubscribe process for Gmail users. Image courtesy of Gmail. Gmail’s recent update shouldn’t be cause for panic. Google notes that “making the unsubscribe option easy to find is a win for everyone,” and we agree. All rights reserved.
  • DELICIOUS B2BMARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [Business] What Really Matters in B2B Selling
    A two-question quiz for anyone who manages a business-to-business sales force: Which is the better prospect, a) a potentially ideal customer that's mildly interested in your offerings, or b) a less-than-perfect fit who expresses a lot of interest? Salespeople would typically pick "a" for both. And when you find them, go after them.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Business] Hinge’s Fab Five: January 2014
    This is an interesting article for businesses that are running pay-per-click (PPC) campaigns. This post breaks down 5 steps to repurposing your webinar content to make it more digestible for busy clients and prospects. 'Top Professional Services Marketing Content from January 2014. Enjoy! Why You Should Schedule Your Paid Search Ads.
  • B2B IDEAS @ WORK  |  THURSDAY, FEBRUARY 2, 2012
    [Business] B2B Marketing Lessons From Broadway Joe: Can't Wait to Win
    In business, as in football, we can’t wait to win. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients now have a better appreciation of Namath’s story than ever before.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 13, 2011
    [Business] This is the week that was: Welcoming the wind of change
    Back on dry land it was business as usual for the B2B mob, keeping the marketing wheels greased and rolling… B2B resource of the week. Business shake up of the week: Last week the most radical reform of British banks was proposed, ultimately to separate the retail and investment banking arms of these organisations.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Business] 21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC]
    Inbound marketers understand the value of maintaining a presence on social media sites as a way to connect with prospects and customers and generate new business leads. On which social sites do they tend to be more interactive with businesses, and how do they prefer to engage? Tweet This Stat! ). Tweet This Stat! ). Tweet This Stat! ).
  • BLOG MY CALLS  |  MONDAY, OCTOBER 28, 2013
    [Business] How Agencies Use Conversation Analytics to Make More Money
    Agencies are starting to realize that call tracking is a critical part of doing business. 'Last week I had a great call with a large local SEO firm based in California. They said their biggest challenge as an agency was client acquisition, followed closely by client retention. They use call tracking and they use Conversation Analytics.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 5, 2013
    [Business] Good Reads for B2B Marketing - Modern Marketing from Stan Lee
    The ever-present gap between marketing and sales continues for many businesses. 'Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. How Marketing Can Deliver Qualified Leads. Via CMO.com.
  • VIEWPOINT  |  THURSDAY, JUNE 20, 2013
    [Business] Good Reads for B2B Sales - Are You Drowning in Sales Quota?
    Perceived Business Risks Quickly Become Sales Objections. 'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Will Google Glass Revolutionize Buying and Selling? What?!
  • SYNECORE  |  THURSDAY, JANUARY 23, 2014
    [Business] Newsjacking for Content
    Newsjacking is a way for you to use a current news story’s popularity as a marketing opportunity for your business. Don’t try to use a natural disaster or tragedy to market your business. 'Creating new, engaging content is often an uphill battle for marketers. What Is Newsjacking? Remember the “Royal Baby” incident ? Keyword Research.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 23, 2011
    [Business] 2011 #Nifty50 Top Twitter Men
    Twitter isn’t just changing how we communicate — it is changing how we innovate…It’s revolutionary because it brings 21st Century DNA roaring raucously to life”, stated Umair Haque ( @umairh ) Director of the Havas Media Lab and author of  The New Capitalist Manifesto: Building a Disruptively Better Business.   You expand it.”
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 21, 2010
    [Business] What's Your Company Value Proposition?
    You can count on us to be here when you need us, we have been in business for XX years. And maybe even… We stuck by you with a good credit line when the business was tough. Sometimes we get caught up in selling product and making quotas and we lose site of what we’re really selling. If not, why should someone buy from you?
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Business] Tom Pisello: The ROI Guy: Demand Generation In the Face of.
    The more buying organizations are a forced to do-more-with-less they adopt different business patterns.&# According to Forrester’s Mr. Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.&#
  • SMASHMOUTH MARKETING  |  MONDAY, JUNE 14, 2010
    [Business] Jive Talkin for B2B Marketing & Sales Demand Gen Experts
    in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. Today at Enterprise 2.0 We all wake up on Mondays to a mountain of data, feeds, and emails. can go on, but you get the picture. My domain expertise is B2B Marketing and Sales, especially Demand Gen. Follow everything about that opportunity.
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 3, 2010
    [Business] Monday Marketing Term: Linking Strategy
    linking strategy can fit within your overall business strategy, and usually into your marketing or communications strategy. A linking strategy is simply a methodology that focuses on building the number of relevant inbound links to your website generally to improve search engine optimization, but also to improve brand awareness. Be patient.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 1, 2008
    [Business] KCNN: Principles Module
    We explore the topic with pioneers in the field, hear from a top official of OhmyNews, talk trust with Jay Rosen and Doc Searls, examine business reporting on the ethical edge, and more. This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. New Voices. Learning. | --> Get J-Flash newsletter. RSS Feed. ABOUT.
  • FUNNEL FOCUS  |  WEDNESDAY, MAY 26, 2010
    [Business] Four Reasons for Marketing and Sales to Collaborate
    Even less, 29% of buyers, said salespeople know their business and specific problems. Lack of a business value proposition. Last week there was a discussion in a LinkedIn group about marketers creating ineffective sales collateral. While not a bad idea, the reverse is also true. Lack of proof of ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 6, 2011
    [Business] A preview of the first interactive iPad Book — and marketing innovation
    Let me know what you think about the technology demonstrated in this video and your ideas about how it might work in your business. Note: I noticed this video does not show up on iPad. If you have troupble viewing, clicke HERE. This amazing little book is an excellent example. You are going to have to delight, amaze and amuse … or lose.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 13, 2012
    [Business] Can the Future of Technology be Found in Your Sink?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Friend and advisor Chris Silva and I were chatting with a small group about the role technology may eventually play in our lives. My initial metaphor was a table – a simple, functional surface. We just grab our iPad.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 10, 2011
    [Business] 5 Questions IT Will Ask About Marketing Automation
    Questions IT Will Ask About Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Michael Martin | Tweet this Marketing and IT often talk past each other. You’re creative; they’re logical. How does this solution work? What kind of ongoing support does the vendor deliver?”.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 25, 2014
    [Business] 7 Benefits of a Prescriptive Sales Process
    Ken  provides Keynotes, consulting services and products designed to improve business performance. '7 Benefits of a Prescriptive Sales Process. By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. In most sales organizations, the majority of salespeople are B or C performers.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 21, 2013
    [Business] Use Social Media Statistics to Find Your B2B Audience
    This doesn’t necessarily mean they are looking for business-related information on social networks, but if you can connect with them and provide value (through content), you can build and nurture these relationships. But as prospects are researching online for business solutions, social networking can play a part for anyone.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 4, 2011
    [Business] 15 Great Posts About Sales Enablement You May Have Missed
    Statistics Show the Business Case for Sales Enablement - Paul Krajewski. Sales 2.0 is the bread and butter of what we do here at InsideView. Essentially, we want salespeople to incorporate sales intelligence into the new generation of sales where social selling comes into play. Unfortunately, this methodology of sales 2.0 Sales 2.0: Sales 2.0
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 2, 2014
    [Business] 6 Things Michelangelo Could Teach Today’s Inside Sales Professional
    Don''t mistake your busy calendar for one that is healthy and productive. 'Sales Prospecting Perspectives is pleased to bring you a post from Mike Lipka , an Inside Sales Representative at AG Salesworks. What could Michelangelo’s sculpting techniques teach you about reaching quota? The answer may surprise you.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 2, 2014
    [Business] The 10 Internet Trend Charts You Need To See From Mary Meeker
    cover them every year because I think she has found a way to show all the amazing change the web has brought to our lives, the world of business and especially for us marketers trying to reach the digital consumer. 'Every year around this time Mary Meeker puts out her famous Internet Trend Charts. According to the report, only 30% of the 5.2
  • MARKETING ACTION  |  FRIDAY, JANUARY 11, 2013
    [Business] Social Media Is Driving Customer Service Expectations
    And that 50% of consumers give a business just one week to respond to a problem before dropping the company? Did you know that 59% of consumers say they would switch brands for better service? And that 48% of consumers use both social and search to research a potential purchase? Watch the video.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 27, 2011
    [Business] Should Social Media Be Outsourced?
    With millions of people participating in social media each day, using social media platforms to market your business can be a smart move. Your business efforts are always more successful when they are closely linked with your core competency. Your employees know about your business and your field. Social Media Outsourcing
  • HUBSPOT  |  TUESDAY, OCTOBER 2, 2012
    [Business] 7 Reasons Your Brand Will Never Be as Awesome as Apple
    The world’s most valuable and most admired brand has given a lot of businesses a wicked bad case of Apply Envy. The bad news is that for most businesses -- and that probably includes yours -- “pulling an Apple” is about as likely as winning the Mega Millions jackpot. and how you can make your brand the exception to that rule. Better?).
  • BIZNOLOGY  |  FRIDAY, MAY 9, 2014
    [Business] Re-brand Ukraine? How to create a new, trusted nation brand
    major challenge for Ukraine is to be able to deliver on new promises, which will probably require a complete overhaul of its government, economy, and business attitudes/practices. Similarly, Ukraine must find its own niche that foreign businesses can trust and be willing to invest in. Awareness is not the issue. Perceptions are!
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Business] The Critical Ingredients Of Effective Demand Generation
    Marketing must drive sales for the business. The critical ingredient to growing your business is to ensure consistency and growth in your sales pipeline. 'Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Emails Work, But Only If Created Correctly.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Business] The Golden Rule for Marketing
    In contrast, at the end of 2009, there were only 672 million phone numbers, include mobile, business and toll free numbers, reported by the FCC. 'Marketers are looking for a way to get attention, to get their message across and ultimately to get an advantage over their competitors. Marketing has become a bad word to many. The Golden Rule.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 30, 2012
    [Business] Employee Byte: Insourcing Your Social PR
    To most conventional media, your business just isn’t that interesting or worthy of real estate space. Just now, in a social business, the reputation and profile of an organization is perceived through the lens and ears of a lot more increasingly noisy channels and individuals beyond the corporate and traditional media gatekeepers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Business] A proud American company that never understood digital
    Last month they exited the digital camera business. A long, long time ago I had to pick an online platform to store my photos. What better brand name to trust with your photos than Kodak, right? Wrong. For a century Kodak WAS photography. The tech. The fun. The innovation. How could a brand that strong lose it so fast? The name.
  • LEADSLOTH  |  THURSDAY, AUGUST 5, 2010
    [Business] Email Newsletters: a Best Practice That Needs to Die
    Today’s prospects are “crazy-busy&# and “frazzled&# according to Jill Konrath in her new book SNAP selling. DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). For example, the monthly newsletter. totally agree. Register today: [link].
  • B2B IDEAS @ WORK  |  MONDAY, JUNE 27, 2011
    [Business] Get Personal with B2B Buyer Personas
    As B2B marketers, it's critical that we understand our business buyers' mindsets and motivations to ensure our messages reach their inner needs and desires. B2B personas must recognize tht the prospects professional standing and priorities will hold additional sway over what catches his attention when it comes time to solve a business issue."
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Business] The Sales Game Has Changed: Here's How to Adapt
    His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The recent economic crisis changed the way that businesses and consumers spend money. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. The result? The result?
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Business] 33 Stats On The Future of Content Marketing
    'The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. hope you find these helpful in your own efforts. InboundWriter.
  • TRADESMEN INSIGHTS  |  MONDAY, NOVEMBER 15, 2010
    [Business] STAFDA 2010 – Manufacturers and Distributors More Upbeat
    Most noted that there are pockets of business out there, you just have to look for them. I just returned from the 34th Annual Specialty Tools and Fasteners Distributors Association (STAFDA) convention and trade show. Attendance was up and so were the spirits of all who attended. Georgia Foley and the team once again put on a great event.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 8, 2013
    [Business] 3 Principles of Customer Retention – i?marketing (Part 7)
    Your job as a marketer doesn’t end with acquiring a customer; you’re still in the nurturing business. Customer retention is a great way to ensure that you will be in business long-term. Treat them with respect, and you’ll keep their appreciation…and their business. 'Editor’s Note: Our recent regional i?marketing
  • ENGAGE  |  THURSDAY, MAY 1, 2014
    [Business] Crimes Against Humanity (in Marketing)
    Neither of those realities helps your business. Confusing analytics with business intelligence. Identify team members that can help you set up the appropriate measurement mechanisms and center all subsequent activity on driving measurable business results for your brand. But that title is earned, not claimed. Faking it.
  • FATHOM  |  WEDNESDAY, JULY 17, 2013
    [Business] Web Analytics Wednesday Cleveland at the Oak Barrel July 31
    The reasons they will be there: Networking and listening to select panelists discuss how their companies use analytics for everyday business and marketing purposes. '“Candy is dandy, but liquor is quicker.” They will also be enjoying free drinks (sorry, you’ll have to foot your own whiskey) and appetizers.…
  • FATHOM  |  WEDNESDAY, JUNE 5, 2013
    [Business] Quality Content Marketing Means Making it Personal
    It also has a business purpose and is easy to find and share.… 'Developing quality content can be struggle for a lot of marketers, who often have many other things on their plates. They can’t argue with the value in producing quality content, especially with Penguin 2.0. So what does this mean?
  • PHOENIX RISING  |  WEDNESDAY, JANUARY 20, 2010
    [Business] Keepers of the Truth
      We’re too busy managing the day-to-day in our overloaded lives. Reality comes from our markets, not ourselves. seek customer, prospect and partner feedback before I ever begin to brainstorm a strategy.    Clients often ask me why I don’t take their word for where they are and what they do. 
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [Business] Tom Pisello: The ROI Guy: Is ROI a Good Way to Make the Case for.
    The analysis compares the “business as usual&# scenario, where the organization continues to operate as it intends to without the solution (often called As Is), with the scenario where the solution is implemented (often called To Be). Is Marketing Too Busy? Frugalnomics: Business Productivity and Cost Reduc.
  • B2B CONTENT MARKETING  |  SATURDAY, NOVEMBER 7, 2009
    [Business] An common taxonmy for your content strategy.
    There are functional commonalities and content components in business process across companies; it’s called SG&A. As we know each business process function and process has content assets, we choose SG&A because SG&A is measurable, for public companies in the U.S.A., Why a taxonomy?  . It was manageable. Why SG&A?
  • INTEGRATED B2B  |  SUNDAY, MARCH 10, 2013
    [Business] What’s your company’s Return on Know-how?
    Our team spends a lot of time discussing business cases – real business cases, not “feel good” benefit-based stuff, but the ones with numbers on them. How to assess your ROK business case. Learnings from this initial platform can then be applied to achieve the full potential gains uncovered in the business case.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 17, 2012
    [Business] Why Foursquare’s City Badges Are Perfect for Destination Marketing
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. Foursquare , boasting more than 15 million users , is the leading location-based social platform that allows users to “check in” to places via their mobile phones. Foursquare Social Hospitality
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 18, 2012
    [Business] How to Generate Social Traffic Using StumbleUpon
    First things first, how does such a small website, compared to Facebook and Twitter, bring in so much traffic to so many blogs and businesses all over the world? By doing this, you will look like a friendly person/business that wants to connect and that isn’t focused only on his/her own interests and on selling. shortner.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 3, 2013
    [Business] The Purchasing Department: The Next Frontier for Social Media?
    Every company has their own administrative systems and entrenched way of doing business through their own software systems. Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. Studies show that this may return the biggest financial gains of social media to companies and I agree.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Business] How to Create a Compelling Explainer Video
    'Having a fantastic vision for your business is great, but it''s a whole new ballgame to try to communicate that vision to potential customers, investors, and partners. An explainer video allows you to quickly introduce your business, explain what it does, and tell customers why they need you. What''s the best way to do this, you ask?
  • B2B IDEAS @ WORK  |  MONDAY, JULY 11, 2011
    [Business] B2B Word on the Street: Guerilla Marketing
    This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Business] A Starter's Guide to Increasing Brand Visibility on Twitter
    Why would they ever make an effort to notice me when these streams are already so super busy? I'd imagine that if you're new to Twitter, this situation might seem familiar, so here are 5 helpful tips you can use to create more initial visibility for your business on Twitter. This is a guest post written by Leonard Widrich.
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Business] 5 Engaging, Daily Hashtag Topics to Follow on Twitter
    You can go about this in a friend-to-friend interaction, but even better, a business-to-customer interaction! Make business-related inquiries to learn what they think. Free Ebook: How to Use Twitter for Business - An Introductory Guide. Learn how to start using Twitter in 2011 to achieve your business goals. it gets fun.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Business] The Social Media MBA: Part 5: Application and Integration of Social Media
    Social media gives business a chance to expand traditional methods and involve customers in the marketing process. Without fully integrating the two, businesses can take on great risks related to over-dependence on one or over-use of another. The trick is that each business is case specific. There is not. Who is my audience ?
  • THE POINT  |  THURSDAY, SEPTEMBER 29, 2011
    [Business] Forget About Hot Leads. It’s Cold Leads that Make the Difference.
    Furthermore, according to Albright, Marketo views the difference between the industry average (6 percent) and their number (50 percent) as incremental revenue, that is (and here I’m paraphrasing), it’s business Marketo wouldn’t achieve if they ignored existing prospects and focused exclusively on generating new, hot leads.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Business] Marketing Mad Libs: Expert Edition [SlideShare]
    Anne Mercogliano of Twitter shared that the businesses that break through social media noise are the ones that “prioritize content that offers value” to their community. 'As a group, we marketers can be a bit. verbose. Particularly when we add in experts and analysts who talk about marketing for a living. The Human Touch Matters.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 8, 2013
    [Business] Blurred Lines: Where Does Marketing End and Sales Begin?
    'Historically, over 96% of small businesses fail within 10 years, partly because the small-business entrepreneur needs to develop competencies in a very wide range of critical areas. Marketing is the distinguishing, unique function of the business.”. Marketing and innovation produce results; all the rest are costs. Awareness.
  • THE ROI GUY  |  FRIDAY, MAY 10, 2013
    [Business] 3 Key Findings from SiriusDecisions Summit
    'This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. and “Why Now?”,
  • EARNEST ABOUT B2B  |  TUESDAY, AUGUST 30, 2011
    [Business] This is the week that was: When Apple lost its core
    There were big announcements a plenty as HP made public its plans to sell its PC business,bin the tablets and buy Autonomy , Britain’s biggest software firm. It is the age old problem with social media – the difference in thinking between the sceptics and those confident in what social networking can do for your business. Enjoy.
  • EB2BLEADS  |  WEDNESDAY, OCTOBER 19, 2011
    [Business] Why SME's Need Meaningful Analytics To Measure Marketing
    just reported that less than a fifth (that's just under 20%) of small businesses using Google AdWords say they recoup the cost of their investment, based on recent research. smallbusiness.co.uk That is shocking, though not surprising! An Inbound Marketing Agency can turn this on its head. Its an optimised data led marketing process.
  • EB2BLEADS  |  WEDNESDAY, APRIL 6, 2011
    [Business] Measuring Marketing Effectiveness Online
    Here's a short video on using data or metrics to measure the effectiveness of your digital marketing in real business terms and that's leads and eventually sales. So, what other online things should businesses do to measure their marketing effectiveness ? Facebook fan pages are free for any group or business for that matter.
  • EB2BLEADS  |  MONDAY, JANUARY 31, 2011
    [Business] Differences In Sales Lead Qualification
    Depending on how you establish your referral base these leads can be more sales ready than a lead created from marketing, as an individual has personally identified that another person or business has a problem that you may be able to help them with, which is very similar to pre-qualification in sales. over time. Article written by eb2bleads.
  • E-QUIP  |  WEDNESDAY, JUNE 18, 2014
    [Business] Don't Plan What You Won't Do
    Think you need to overhaul your business development process? This relates to your targeted markets, competitive positioning, key client relationships, and business development process. Most strategic plans, of course, devote the greatest attention to this facet of your business. Business. Marketplace. Workplace.
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Business] Internet Outage Crash Your Website? The Marketer's Response Plan
    When an outage of this magnitude happens, all types of businesses (and marketers) are affected. Find something that sets the right tone for your business, and also lets them know that you're aware there's a problem. Lots of companies lost business the other day, and might lose it today, too. Internet down? gives out on ya.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 12, 2013
    [Business] Here’s How to Tell If You Are Ready for Marketing Automation
    Do you have the ability to look at a list of potential customers and prioritize them based on fit with your business and likelihood to buy? If you scored under 20 , you may not be ready quite yet, but perhaps if you can learn more about the technology you can start building a business case. Let’s do an exercise. mean it. ll wait.
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 14, 2010
    [Business] How, When and Where Buyers Want Case Studies
    Similar trends in your business? When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales process. Yet, Eccolo Media is about as close as anyone gets. It’s just really good stuff! Clearly, they want detailed stories.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Business] The Future of B2B Marketing: It's Social
    The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. For marketers, the old way of doing business is unsustainable. This got me to thinking. But what does that mean…? Augmented Reality For B2B Marketing in 2011?
  • EMAGAZINE B2B BLOG  |  THURSDAY, FEBRUARY 20, 2014
    [Business] In Messaging, Words Matter
    It means that the very words used to describe your business really matter. 'My brother heads up an advertising agency in New York. Yesterday he sent me the following message: “We just asked consumers about cheese on their pizza. Run that by me again? Or do you think there was something more at play? Don’t you just love marketing?
  • THE POINT  |  MONDAY, MAY 14, 2012
    [Business] New Report Confirms Immaturity of Most Marketing Automation Deployments
    Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. To those of us who work in and around marketing automation every day, none of the results are startling. cross-sell and up-sell). ” – Manager of Email Marketing, Large Online Retailer.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 15, 2014
    [Business] 5 Awkward Phone Conversations That Could Have Been Avoided With VBMA
    'Everyone has had at least one awkward phone conversation that makes them wish they could turn their phone into a device that would teleport them into another galaxy, and business calls are no exception. Want to learn more about how to move your business closer to being awkward-free? Awkward Conversation: The Collection Call. awkward.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 25, 2013
    [Business] Inside Sales Management Success: Making Time For Fun
    Investing in people is not only smart business, its fun. 'It has long been our philosophy at AG Salesworks to create an enjoyable work environment. We have done a great job, and continue to work toward finding ways to enjoy ourselves while striving for excellence. Yesterday was our first of what will be a monthly company event.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 9, 2013
    [Business] Inside Sales Manager's: You Can't Always Be Right!
    While it may be human nature to WANT to always be right, it can be extremely detrimental to your business, professional and personal relationships. Now that the holidays and New Year are behind us, I have to imagine most of us have begun focusing on making good with our New Year's resolutions. It was at that point that he had his a-ha moment.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 22, 2012
    [Business] Corporate Culture: To Facebook Or Not To Facebook
    That afternoon one of our Corporate Development Reps received a business email that ended with, “Sorry to hear about Rosie” These activities help us to build rapport with friends and prospects alike. Yes, I go on Facebook at work. But it’s not what you think, well most of the time. So I say Facebook at work all you want!
  • GREAT B2B MARKETING  |  MONDAY, NOVEMBER 22, 2010
    [Business] How Pull Marketing Overcomes Marketing Clutter – by Christopher Ryan
    But I submit that a much better plan is to figure out a way to attract a larger share of the people who are already interested in what you offer and then convince them to do business with you. I suspect that I am not the only one who is frustrated by the increasing amount of advertising clutter. Taxicabs carry large advertising posters.
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