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  • SYNECORE  |  TUESDAY, MARCH 10, 2015
    [Business] Why Define? Persona-Based Content Marketing Personalization
    For example, you might ask some of the following questions about your customer or business: What type of information does this particular type of customer prefer? Frustrated users are likely to leave your website and bring their business to in search of an experience that is more immediately relevant and useful to them.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 5, 2015
    [Business] Lead nurturing via email series and content marketing
    When she began working with the “performance group,” a business unit within the firm, Christine was pleased to learn that she didn’t need to pitch the value of launching an inaugural lead nurturing program. In previous B2B Lead Roundtable Blog posts, I’ve offered a group of MarketingSherpa case studies based around a particular content area.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Business] Your Customers Are Calling You. Are You Picking Up?
    People will call your business that late because they want help right that second from your company. Below are a few reasons why your business should be answering the phone when potential customers call in. 1) You''re Talking With People Who Want to Hear From You. Sounds like someone you want to do business with, right?
  • WRITTENT  |  FRIDAY, MARCH 1, 2013
    [Business] The Hottest Marketing News of the Week
    Apart from watching Oscars, you probably did some business this week. The end of February has become a really hot period for the new amazing stuff that we can use in business. New features, devices and functions are out there waiting for you but before that you need to learn more about where they lead [.]. Company News Marketing News
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Business] Advice to My 24-Year-Old Self: 8 Career Lessons I Learned the Hard Way
    When I was starting my agency, I needed to surround myself with people who knew how to run a business. My husband owns his own business. I own a business. My husband and I only said “yes” to things in three main areas: our family, our businesses, and our church. This post originally appeared on HubSpot's Agency Post.
  • SALES LEAD INSIGHTS  |  MONDAY, AUGUST 31, 2009
    [Business] Want To Generate More Leads? Leverage Your Prospects’ Five Senses
    When Garth Johnson, EVP North America for Fotolia, heard that I recommended his company, he offered to give my customers, readers, seminar attendees and business friends 5 free credits to give Fotolia a try, and 30 percent extra credits whenever you buy more. Sight: Many of your prospects process information best visually.
  • NNC SERVICES  |  TUESDAY, NOVEMBER 6, 2012
    [Business] How You and Your Channel Partners Can Leverage Social Media (So Everybody Wins)
    One of the most common pieces of advice businesses get when developing a social media strategy is: “Don’t ignore the word social.” Social networking sites are inherently about exchanging and sharing not only our own ideas, but those of individuals and groups around us, as well. Despite this well-established truth, many companies fail to take.
  • LOOPFUSE  |  FRIDAY, AUGUST 16, 2013
    [Business] Sales 2.0 vs Modern Marketing
    These two business functions have a long history of competition, even though they perform distinct jobs. According to Forbes , businesses that use marketing automation tools to nurture prospects have 451% increase in qualified leads. This is a guest post from the smart folks over at Glider. The reality of the buyer has changed. tools.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 19, 2012
    [Business] Why Marketing Automation and Inbound Marketing are BFFs
    At the same time, inbound marketing is a business process that works best when used in conjunction with marketing automation to turn inbound responders into qualified leads, opportunities, and customers. Without it, you are just generating raw names for your business – and not turning those names into leads and customers. Conclusion.
  • EMARKETING STRATEGIST  |  SUNDAY, OCTOBER 30, 2011
    [Business] How to Write Meta Tags
    Write Unique Tags for Each Page It might be really important to you to rank #1 for “business coach in Boston, MA” but you’re not going to get there by using that in the title tag for every page of your website. Plus, if your website doesn’t rank for your business name, you’ve got bigger problems than meta tags.). First things first.
  • EMARKETING STRATEGIST  |  SUNDAY, OCTOBER 30, 2011
    [Business] How to Write Meta Tags
    Write Unique Tags for Each Page It might be really important to you to rank #1 for “business coach in Boston, MA” but you’re not going to get there by using that in the title tag for every page of your website. Plus, if your website doesn’t rank for your business name, you’ve got bigger problems than meta tags.). First things first.
  • SALES CHALLENGER  |  SUNDAY, NOVEMBER 18, 2012
    [Business] Getting Commercial Insight Right
    DENTSPLY: “We deferred kick-off until we’d built the foundations—deeper knowledge about customers and their business, for example. Then DENTSPLY: “We ran a pilot with a few reps from each section of the business (i.e., Now we start with an insight about the customer’s business and end with our benefit.”. It hadn’t. Then
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Business] It’s not your house to pwn so remember your place
    And neither could you, I am sure.  I really want their books to be powerfully successful business books and I am willing to take risks in order to get their good name out there! The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. It doesn’t matter. you protest.
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Business] Why You Need to Start Thinking Like a Media Brand
    Don’t Combine Personal Value and Business Value in one Video. On the business -centric side of things, you’re teaching prospects more about your product or offering and trying to increase conversion. The former is definitely more about your customers than your business. You know the one. The Competition is Fierce.
  • WRITTENT  |  MONDAY, FEBRUARY 25, 2013
    [Business] 5 Benefits of Using a Blog Writing Service
    Business blogging is powerful. You’ve kept tabs on the content marketing trend and can see the potential it has for your business. But blogging takes time and work. If you have a million and one other marketing objectives to do this week, you can’t give the company blog the attention it needs to be a [.]. Blogging Content Creation
  • HUBSPOT  |  MONDAY, JUNE 28, 2010
    [Business] A B2B Guide for Blogging Lead Generation
    With all of the online buzz today about social media, blogging may seems like an old idea to some businesses. Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities. Webinar: Advanced Business Blogging.
  • THE MARKETING OPTIONS  |  THURSDAY, SEPTEMBER 23, 2010
    [Business] FREE Webcast: Using events to deliver more sales and better qualified leads
    Business-to-business marketing events have traditionally been a lucrative
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Business] The Modern Marketing Agency Pitch
    Needless to say, the other businesses in the neighborhood were not amused. These days, still clients expect a story-telling approach, but they often expect the “happily ever after” moment to focus not on the client-agency marriage but on what exactly you plan to do to make their business more successful. Seriously, it was a huge deal.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 1, 2013
    [Business] Quick Idea’s to Hit 4th Quarter Goals
    Ken Thoreson provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com    www.YourSalesManagementGuru.com. Quick Idea’s to Hit 4 th Quarter Goals. What can I do to get an order today?” create a poster to keep the focus. Acumen Management Group Ltd.
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Business] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    For many businesses, online marketing can be as overwhelming as how to approach a major home renovation. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who master online marketing can reduce marketing costs, refine their targeting, make changes on the fly and track real-time results. This section shows you how.
  • KEO MARKETING  |  FRIDAY, DECEMBER 5, 2014
    [Business] SEO: Continued Roller Coaster Ride from Penguin 3.0
    For some businesses, Black Friday was an exciting time this year for reasons that had nothing to do with sales or frenzied crowds. Many companies and online businesses reported seeing sudden and seemingly unexplained positive changes in their search rankings. In some cases, these improvements were quite significant. rollout.
  • B2B LEAD BLOG  |  FRIDAY, JULY 6, 2012
    [Business] Friday Wrap-up: This Week in B2B Marketing Tips
    The “How To” of Business Blogging. Another primer here, but well worth the read if you’re considering starting your own business blog. The “how to” of business blogging. Enjoy! 1. A/B Testing Email Marketing Strategies – A Quick Guide. Event Swag Your Attendees Will Love …and Loathe. Reasons Why QR Codes Won’t Work. Read on.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2011
    [Business] How to Turn Employees Into an Epic Blogging Team
    This workshop wasn't at a conference - in fact, it was at the quarterly meeting of a company that believes so strongly in the business results of blogging that they've enlisted their entire company to participate - thereby increasing content, search results, traffic and leads in a dramatic way. Free Download: Better Business Blogging in 2011.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, JANUARY 10, 2012
    [Business] The B2B Marketer of the Future
    From the list of 14 potential shifts threatening to rock marketers’ reality, five emerged as holding the greatest potential for impact on business results (from the survey takers’ perspective).  Marketing’s primary role will be product, service, and business model innovation , rather than traditional marketing activities (e.g.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 22, 2012
    [Business] Chart: Benchmarking Ourselves
    Chart: Benchmarking Ourselves is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this Eloqua has a very data oriented culture.  Whenever possible, we make decisions only after asking “What does the data tell us?”
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Business] Savvy Speaks: Case Study Writing Best Practices
    Like all B2B marketers I struggle to get the attention of busy decision makers and influencers. Remember it's not a reference architecture or technical white paper, it's a tool to show how your product solves a particualr business problem. This week the Savvy Sisters share their best tips on making them more effective. Heather.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Business] How to Measure Your Social Media Lead Generation Efforts
    Social media is no longer in its infancy and is no longer an optional task for businesses and brands. Indeed, building and engaging with audiences on established social networks is now a key part of business interaction. Depending on your business and campaigns, track questions like: Did they redeem a coupon from Foursquare?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 30, 2012
    [Business] Social Media for IT Professionals: 7 Trends to Follow
    made the point that, with the advent of social business, every internal department deserves a “seat at the table,” and it would be the responsibility of IT executives to make decisions that could determine the fate of their company’s social media implementation. The Trend from Social Media to Social Business. adds up.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, JULY 13, 2012
    [Business] The Very, Very, Very Expensive Crowdsourced Logo
    are dangerous for your business , on the No! ” Three, the logo probably cost them about $20,000 (my guesstimate) once you factor in all the time spent evaluating designs and fielding emails from family members and lost business. Why lost business? They could have spent that time doing business development.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 1, 2014
    [Business] Be Conscious of Your Personal Online Presence in Inside Sales
    Businesses consciously take great measures to create and sustain a positive online identity. They want to be found, and once they are, they want to exude a good, lasting impression. With this sudden rise, I pose the following two questions: 1.) How should sales people digitally enable themselves? Do you have any idea how you exist online?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Business] Top 10 Most Commonly Used Internet Marketing Metrics [Data]
    You may be obsessing over metrics that won't move the needle for your business. Instead, find those areas that really matter to your website, your business, and your bottom line. Marketers are desperate for a clear, comprehensive, and effective set of metrics and measurement systems for driving marketing performance.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Business] Hey Marketers, Need a Custom Facebook Cover Photo? We Got You Covered!
    by Jason Miller Facebook timeline cover photos for business are all the rage this week, but what about the marketers behind these businesses? We thought it would be fun to create custom Facebook cover photos for all the marketers out there who love what they do and want to show the world. It’s designed to fit perfectly.
  • SYNECORE  |  SATURDAY, APRIL 12, 2014
    [Business] 7 Inspiring Examples of Parallax Scrolling Websites
    Wipro: Future Thought of Business. The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we’re seeing it pop up on just about every type of website. Before we dig in, it’s worth noting that parallax scrolling has a different definition depending on who you ask.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, JUNE 20, 2012
    [Business] More Future Tablet Buyers Will Opt for Android over iPad
    IDG predicts that business tablet buyers are going to gravitate towards Android more over the next year, going sharply against current trends favoring the iPad. According to this article, the opportunity just might be in emerging markets. What do you think of the Android competitive strategy? Check out the full article here.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 28, 2012
    [Business] Sales Prospecting Perspectives Weekly Recap - Week of September 24, 2012
    Matt Fitts, Director of Client Operations, offered up another great post on Wednesday in which he talked about the value of inside sales reps having "business conversations" with prospects. Building relationships with prospects has long been a valuable part of the business acquisition process. Check out his article Don't Just Script.
  • AVITAGE  |  WEDNESDAY, MARCH 7, 2012
    [Business] Are You Communicating Synchronously in an Asynchronous World?
    This is a key source of high costs and low results in every area of a business. We live in a world that prefers to receive information asynchronously. But we tend to focus on using live, synchronous delivery methods. cannot overstate the importance of this idea and distinction, as well as the implication for individuals and organizations.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 20, 2014
    [Business] B2B Sales Prospecting: Remember to Finish Listening!
    When you are busy putting together an answer in your head, you are no longer fully listening. AG Salesworks is pleased to bring you a guest post from Jeff Shore , an in-demand sales expert, author, speaker and executive coach. Most people do no listen with the intent to understand, they listen with the intent to reply.”. Stephen R. Covey.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 9, 2011
    [Business] Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days
    Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this When you succeed, it’s important to give back, right? And should that be limited purely to the physical world? In all, we handed out 2 million Eaves.
  • BLUE FOCUS MARKETING  |  SUNDAY, OCTOBER 24, 2010
    [Business] Creativity with Topspin
    Burt spoke frankly about a business world that, he believes, has become increasingly hyper-specialized and vocationally focused, a trend that can limit the dynamic set of influences necessary for creative thought. Moreover, he lauded the internal innovation that consumer brands in particular possess across multiple business lines.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 5, 2015
    [Business] 50 Summer Subject Lines + Tips to Write Sunny Subject Lines
    To start, here is a list of 50 summer-themed subject lines from retailers, service-based businesses and non-profits: ACustom: Your go-to summer jacket – The Featherweight. 4imprint Inc: Small business news: May sprouts big ideas for small business! Are you preparing for summer? Vince: First look. Pre-order summer 2015.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 6, 2011
    [Business] Hit Your Number Faster with Sales Intelligence
    The comments from current customers and new businesses that stopped by the booth validated that cold calling is dead and without a very targeted message with relevant information from both traditional sources and social media, a sales rep’s chances of getting contact and creating new opportunities is very slim. Data Accuracy vs Quality.
  • CK'S B2B BLOG  |  TUESDAY, MAY 29, 2012
    [Business] Introducing CK's New Mobile-Marketing Video Series!
    Insights for B2B and B2C:  It had to arm both B2B and B2C marketers with strategic advice on why and how mobile can move the needle for their businesses, increase brand engagement with their audiences, and strengthen the customer relationships that are critical to their ROI. And that brings me to 2012. Anywhere. Anytime. Any Device.:
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 5, 2013
    [Business] From Idea to Sale: Introducing a New Product
    Releasing new products can be crucial to your business growth and market competitiveness. Business 2 Community ). It’s becoming more important than ever to streamline the process. Having a simple and focused plan for your company can make it an easier and somewhat painless process each time a new product is launched. Feasibility.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 3, 2010
    [Business] Savvy Week in Review - December 3
    Things SMB Business Owners Must Do in 2011 or Die - by @lisabarone Think local. It's hard to believe we're in the last month of the year. The time feels as though it's flying by. Similarly, it can sometimes feel as if it's hard to grasp hold of all the inspirational ideas and thought-provoking conversations going round the web. Enjoy! Tweet
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Business] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    Beyond Topic Data and Atlas, here are three unrelated nuggets of information that, when taken together, provide anecdotal evidence for the likely continued success of Facebook’s social advertising business. 1) As reported in eConsultancy, according to Marin Software, advertisers will spend more on mobile than desktop ads by 2015.
  • SALES LEAD INSIGHTS  |  TUESDAY, APRIL 27, 2010
    [Business] Revamping Your Website? Questions to Ask and The Answers You Need
    It is a list, compliments of Business Marketing Online , of some of the questions you should ask anyone offering to (re)design your company website , and the answers which you should be looking to receive. You can view or download the list here: [link].
  • MARKETING INTERACTIONS  |  FRIDAY, FEBRUARY 5, 2010
    [Business] Is Your Marketing Content Wardrobe Complete?
    Khakis - Articles Articles are the business casual of content. Suits - White Papers These are the full-bore business attire of content. With a white paper, I want the audience to walk away with insights that increase their consideration about building a business case for solving the problem. Yeah, I know. Stay with me.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 29, 2013
    [Business] Memories From Eloqua Experience 2013 (Slideshow)
    Memories From Eloqua Experience 2013 (Slideshow) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. The event was special thanks to you, our community.
  • SYNECORE  |  FRIDAY, MARCH 21, 2014
    [Business] Smarketing: What is a Service Level Agreement?
    A service level agreement (SLA) outlines the commitment a company''s sales and marketing teams make to each other for the overall good of the business. Create an SLA by asking questions of both teams such as “How many qualified leads does the sales team need to make its quota?” and “What follow-up procedures result in the highest close rates?”
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Business] 8 Big Tests You Should Run in Your Email Marketing Program
    good time/day test is run over a series of batch emails, slowly whittling down the list of times to find the optimal send for your business. Earlier in the week you may find that short quick emails perform better for busy professionals. busy executive might prefer something more quickly digestible than a manager. Time/Day Tests.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 7, 2015
    [Business] 3 Steps to Stellar List Building
    Good B2B list building affects all aspects of business, including the funnel and pipeline. The best list is the one nobody else has. Gathering valuable information enables you to build targeted niche lists, track emerging companies in specific markets, and segment larger sectors or lists. Here are the key steps to keep in mind. 1.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Business] 21 Awesome Inbound Marketing Blogs You Should Be Reading
    Now we have content marketing, blogging, SEO , social media , and other ways to attract visitors and leads to our business instead of pushing out unwanted messages to our audience. At the Goal Line offers thoughts and opinions on sales, marketing, social media, digital content, technology, and social business. 3. Happy reading! 1.
  • B2B LEAD BLOG  |  TUESDAY, APRIL 30, 2013
    [Business] Post show emails: You Were Tested, Here Are the Results
    You go out and work to create a better, more successful approach, one that still resonates with your buyer personas, your business needs, but one that’s outside the lines a bit, to try and lift response and more importantly, engagement, and it works great. Email A: Serious, business-y, 20% of list. open rate, 37.8% There are notes. 
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JUNE 13, 2007
    [Business] B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation
    Review 10 - 15 recent sales "wins" and look at what business pains or events were present. You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. It means that we must continue to nurture viable prospects until they are ready to buy.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Business] How to Take Your Customer Service to the Next Level With Content
    According to the research, the most common causes of these calls were: Customers chasing information about deliveries, how to apply for a particular business service, or being unsure as to what is due to happen next in the purchase cycle, and when. Customers calling to clarify complicated pricing and other terms and conditions issues.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Business] 12 Eye-Opening Daily Deal Site Statistics [Data]
    Among so many conflicting opinions about whether involvement in daily deal sites is worth it for businesses, yesterday eMarketer featured new data from five different sources that still doesn't make a clear case for daily deal sites either way. 58% of businesses cited customer acquisition as the top reason for liking daily deals.
  • FATHOM  |  FRIDAY, OCTOBER 25, 2013
    [Business] Customer Personas Simplified
    Each lifecycle stage is split into quadrants, meaning there are 4 customer personas in each stage ready to be segmented based upon attributes that are important to your business (e.g., Take for example the “Initiate” stage of your business. One way in which you can segment your database is by creating customer personas.
  • CRIMSON MARKETING  |  THURSDAY, MARCH 19, 2015
    [Business] How To Hurt and Help B2B Innovation
    Emerging business models and competitors (33%). Mastering B2B marketing innovation means going “beyond throwing around creative ideas and actually implementing change.” Product innovation (34%). ” What are roadblock to innovation? Close-mindedness. Risk aversion . Low tolerance for failure. ” Source: eMarketer.
  • WRITTENT  |  THURSDAY, MAY 2, 2013
    [Business] 51 Inspirational Quotes for Being Successful Content Creators
    Though creativity comes and goes, we cannot allow ourselves to be dependent on it as it can be really costly for our business. 23) “Be passionateabout the culture andthe business, andremain positive,because it inspiresothers.” 36) “What helps people, helps business.” Enjoy it! 1) “It’s quite fun to do the impossible.” Try again.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 21, 2013
    [Business] Use Social Media Statistics to Find Your B2B Audience
    This doesn’t necessarily mean they are looking for business-related information on social networks, but if you can connect with them and provide value (through content), you can build and nurture these relationships. But as prospects are researching online for business solutions, social networking can play a part for anyone.
  • MARKETRI  |  THURSDAY, OCTOBER 11, 2012
    [Business] The DOs and DON'Ts of Writing Effective Calls-to-Action
    Given the importance of CTAs, it’s surprising how many business owners don’t know where to start when writing them. Whether you want to grow your email list, set more prospect meetings, promote an e-book, or sell a product/service, you can use this list of good and bad CTA practices to grow your business through content marketing.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 21, 2013
    [Business] LinkedIn Recommendations: Why Less is More
    In addition to being wary of high quantities and reciprocal recommendations, keep in mind that recruiters and business owners don’t have time to read many recommendations. What is the right number of LinkedIn recommendations on your profile? Should you have 5? also believe that reciprocal recommendations are a detriment.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 8, 2009
    [Business] Complimentary 200+ Page Sales Performance Optimization Report Offer
    CSO Insights is currently in the process of launching their 16 th annual Sales Performance Optimization study, the past results from which have been regularly featured in Harvard Business Review, Business Week, Entrepreneur Magazine, Selling Power Magazine, Inc., CRM Magazine, etc.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Business] Influencer Marketing: 10 Questions for Successful Plans
    How will the benefit of this influence be reflected in your business? I do not want you to buy my product. I do not even want you to use my product. want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different. So how do you plan and measure an influencer marketing program?
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Business] Influencer Marketing: 10 Questions for Successful Plans
    How will the benefit of this influence be reflected in your business? I do not want you to buy my product. I do not even want you to use my product. want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different. So how do you plan and measure an influencer marketing program?
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 29, 2013
    [Business] Take the Survey: Is Voice-Based Marketing Automation Right for You?
    Voice-based marketing automation is the technology that enables businesses to manage, measure, and automate sales and support calls. Marketers, salespeople, and support professionals use it to generate and track phone leads , close business faster, and provide better customer service. Statement. Your Rating.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 20, 2012
    [Business] Four All-Stars of B2B Social Media Branding
    Rather than showcasing major social media businesses or app providers ( we all expect them to be good ), I’ve picked firms from industries you might not expect to embrace social media. Instead, they committed themselves to social media a couple of years back and are busy building a community. mmm!). Your thoughts? Related articles.
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Business] How Marketing Can Work With Sales to Close More (and Better) Leads
    An alternative would be to create some email template templates in your email tool, CRM system, or even Sidekick for Business. In Sidekick for Business, you can reference your Template Reporting Dashboard to see how frequently each template is being used and how it’s performing in terms of opens and clicks. Nobody knows where to turn.
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Business] Writing Content and Code Your Customers Love
    This sounds , at face value, like a well-intentioned and successful business strategy, but as Kathy points out in her address last year, trying to achieve the perception of awesome is a fierce and bloody battle with very few winners. The first piece of advice comes from a woman I deeply admire and who has a lot of fans in and around HubSpot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 29, 2012
    [Business] The ultimate content marketing challenge
    Why The Most Important Part of Your Brand is Invisible A Multidisciplinary Approach to Breathtaking Content 6 Factors that turn social media strategy into RESULTS Social Media Good Samaritan donates tweets to save businesses. So we created three videos answering those questions. We now own the first nine spots on Google for this search term.”
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 13, 2010
    [Business] Trust, Reputation, and Inside Sales
    David Skok of Matrix Partners wrote an excellent piece that looked at sales cycle complexity as a driver of the economics of a business that explores this concept in great detail. There is a significant shift underway in how we establish and build trust. Some organizations are seeing effective use of inside sales up to $100,000 in ASP.
  • MARKETRI  |  WEDNESDAY, MARCH 13, 2013
    [Business] The Challenges and Benefits of Social Media Marketing for Attorneys and Law Firms
    For closer business associates with whom you’ve established an offline relationship, social media can be used to strengthen and extend that relationship. Follow your most important business clients online and use social media to congratulate them on company growth, major (public) business deals, professional accomplishments, etc.
  • HUBSPOT  |  THURSDAY, MAY 26, 2011
    [Business] How Social Media Is Impacting Search With Rand Fishkin [@InboundNow #22]
    Search verticals business-to-business companies should focus on. Earn the trust, respect, and authority of people in your space and they will naturally want to share your business, product, service, message, etc. The Panda update should be very good for authentic, small business marketers.". Earning links, the right way.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2011
    [Business] The Quintessential Summer Reading List for Inbound Marketers [Free Ebooks]
    2011 Social Media Marketing Industry Report by Michael Stelzner: This research-based ebook reports on how marketers are using social media to grow and promote their businesses. Let's Talk: Social Media for Small Business (Version Two) by John Jantsch: Curious about how to get started with social media marketing? School's out!
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Business] How to Engage Bloggers Down the Long Tail
    No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as punch if you were to reach out. In a post-Internet world, this is best handled online, for efficiency’s sake.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 27, 2012
    [Business] 10 New Websites to Add to Your Social Media Blog List in 2013
    We are always looking for new insight as to how we can be better utilize social media for our business. Because he is so darn pragmatic, unafraid to pull punches or pull away the curtain when it comes to thoughtful assessment of bright, shiny new toys and various communication channels related to a social business. Enjoy! Heidi Cohen.
  • MARKETING INTERACTIONS  |  SATURDAY, JANUARY 8, 2011
    [Business] Where to Start Your Lead Nurturing Program
    Ask yourself questions such as: What current business situation could they be dealing with that made the promise compelling? What business goals would make the promise(s) relate to their top priorities? Getting started is often the hardest thing to do once you decide you want to create a lead nurturing program. Include a premise.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 30, 2010
    [Business] Savvy Week in Review - July 30
    No, Advertising Age Blew It - by @markwschaefer While dissembling Advertising Age's recent article claiming the irrelevance of Twitter to businesses, Mark makes soms great observations about what's working in 140-character world. Zoooommm! That's the sound of July speeding by. Happy Friday! Here's an easy and efficient way to do it.
  • EMAGINE B2B BLOG  |  WEDNESDAY, OCTOBER 22, 2014
    [Business] Just in Time for Halloween: Are Google’s Recent Panda & Penguin Algorithm Updates As Scary As They Seem?
    So far, fall is shaping up to be a busy season for the folks at Google. It’s not even Halloween yet, and our favorite search engine has been busy refining its algorithm in order to provide searchers with more appropriate results for their queries. Here are the quick details that our B2B clients need to know: Panda 4.1.  .  .
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 2, 2014
    [Business] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
    Entity associations are a more complex discussion. I won’t get too deep in this (here’s another SEO by the Sea  resource  for more background) but entity associations are basically concepts that businesses or entities are “known for.” This according to coverage from Search Engine Land and SEER Interactive. How so?
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 24, 2013
    [Business] Encore: “Secrets of Great Leaders” Robert Murray author of It’s Already Inside on Marketing Made Simple TV
    How the best focus on clear competitive differentiation and “dial it up to 11″ Marketing Made Simple T V is a weekly show delivering the best business thought leaders in a fun and engaging format. Buffer. What you’ll learn in this show: Why forgetting the basics hurts many companies. It is funded by our wonderful sponsors.
  • MARKETING INTERACTIONS  |  FRIDAY, JUNE 25, 2010
    [Business] Can Sales Finish Marketing's Sentence?
    It did surprise me that, additionally, only 9% said that salespeople lacked business or industry knowledge about the usefulness of their product to the prospect's business. I'll bet that most of you have a best friend, spouse or assistant who can finish your sentences, or whose sentences you can finish.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Business] Search or Social: Which Is Best For Your Startup?
    But although a lot of the conversation is on social networks, is it really the only answer to marketing your business?  We’ve seen how established brands tapped social media after working with traditional advertising for so long, but how effective is this for a startup? Enter search engine marketing (SEM).  Have a Working Website. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 22, 2011
    [Business] Robert Egger On Why Nonprofits Need To Re-Think Marketing
    The response is shared by the nonprofit world, the business world and political world. And most people in business see a divide between dot org and dot com. When use terms like “revenue”, “profit” and “business” among nonprofits, what’s the reaction? by Jesse Noyes | Tweet this. What do you tell them? It’s not just a job.
  • SYNECORE  |  MONDAY, MAY 11, 2015
    [Business] Decrease Churn By Improving Your Customer Retention
    One way of proving your worth to current customers is by creating content that reflects expertise in your business. So the next time you're writing a blog, remember that you're also writing for existing customers who may end up offering you their business again if something you write resonates well with them. Be an Expert.
  • B2BBLOGGERS  |  TUESDAY, JUNE 26, 2012
    [Business] 5 Secrets Behind A Strong B2B Content Marketing Strategy
    It is fairly simple to create great content that has nothing to do with you and your business. The best way to achieve this is to give them something they can utilize – information that resonates with their personal goals, motivates action, entertains, endures and help advances (their) business transactions. Don’t be a bore.
  • WRITING ON THE WEB  |  TUESDAY, JANUARY 11, 2011
    [Business] Content Marketing with Stories: Better than Facts
    More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. Blog Content: Are you personal… or all business? Good stories are what make a blog interesting and fun to read. story is all about context. case study. Digg this!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 19, 2014
    [Business] 4 Tips to Enhance the Marketing Value of Social Media Intelligence
    Listen and learn for business insights. Over the years, social media has morphed from a channel for basic communications to a forum for richer engagement with audiences that have a natural affinity for brands – as fans and followers opt in to keep pages part of their social activities. Seize the opportunity to learn and grow.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Business] 7 Key Ways to Optimize Twitter for Search
    Take a few minutes a day to optimize your tweets and help your business appear in search even more frequently. This attribute signaled search engines to not give SEO authority to inbound links from these social networks, meaning those links wouldn't help optimize your business in search. Don't completely believe the "nofollow" warning.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Business] 3 Online Marketing Trends To Take Advantage Of
    The continual Rise of the "Prosumer" - Prosumers are an essential part of your online business. There’s ways to incorporate these broad ideas into your local campaigns for small businesses, the big takeaway here is the trend itself and you can play with them and work them into your campaign however fits.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 27, 2011
    [Business] What is Thought Leadership and Why Do you Need It?
    Thought leadership content can help anyone involved in the business decision making process to gain alignment across their company regarding the problems they are facing. Expose your thought leaders and you begin the process of becoming a social business – real people with real faces talking to real customers and buyers.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 4, 2012
    [Business] Book Review: The B2B Social Media Book
    great CMO needs to take risks an try new things, while also ensuring that the entire marketing team understands that risk and polarization are accepted and encouraged for the success of the business.” Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Business] Important Lessons for Working with Channel Partners
    Lesson 4 – The best partners are the ones who bring in business, with minimal effort on your part. There are those partners who require lots of time and attention from you and can’t seem to close business on their own. Lesson 1 –Channel partners are in it for themselves. Lesson 2 – Win-win scenarios are crucial. Channel Partner
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 10, 2011
    [Business] 5 Questions IT Will Ask About Marketing Automation
    Questions IT Will Ask About Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Michael Martin | Tweet this Marketing and IT often talk past each other. You’re creative; they’re logical. How does this solution work? What kind of ongoing support does the vendor deliver?”.
  • MARKETING INTERACTIONS  |  THURSDAY, JANUARY 3, 2013
    [Business] Content Marketing Requires More Than Content
    But there is nothing to help their prospects build a business case. Lately, I've been receiving calls from B2B sales executives in search of how to use content to drive pipeline momentum. Many of their companies have marketing teams that are doing good work. They aren't talking incessantly about themselves. Wasn't that the point?
  • CONVERSIONATION  |  WEDNESDAY, APRIL 18, 2012
    [Business] Optimize: a Holistic View of Content and Marketing Optimization
    What do consumers care about and how can we provide them what they seek, in alignment with our business goals? Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. The consumer is channel-agnostic, and empowerment is not a buzzword. That’s optimization.
  • THE ROI GUY  |  SATURDAY, MARCH 9, 2013
    [Business] ValueStory Roadshows - Boston & Palo Alto
    Want to thank all those who took time out of their busy schedules to attended our ValueStory roadshows in Boston and Palo Alto. It was great to share best practices and mobile selling requirements / experiences with some great folks from ShoreTel, NetApp, Philips Healthcare, Kronos, Hitachi Data Systems, Citrix, IBM and more!
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Business] 7 Tools for Finding & Connecting With Influential Bloggers
    This platform connects businesses to bloggers in a very flexible way. For example, businesses cannot dictate the types of links bloggers are required to provide, which helps keep this platform safe from any abusive tactics.). Businesses can also set minimum requirements to applying bloggers. 6) MyBlogU. Tip #1: Use common sense.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 20, 2014
    [Business] Six Stellar Twitter Tools and Reviews
    Free Tools to Find Twitter Influencers Who Interact with You by Small Business Trends. Tools to Research the Demographics of Your Twitter Followers by Small Business Trends. Check out the posts below to find reviews of more than two dozen helpful Twitter tools, from a handful of top social media experts.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 16, 2013
    [Business] Sales Prospecting Perspectives Weekly Recap – Week of August 16, 2013
    As a strong proponent of healthy company cultures, Paul challenges you to look at your company culture: do you encourage your employees to try new things for the business? Friday: Lastly, on Friday morning, Digital Content Manager Megan Toohey wrote How to Eliminate Fluff From Your Business Blog. Fall is just around the corner!
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