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  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 15, 2012
    [Business] Social Recruiting: Focus On Engagement Rather Than Promotion
    There’s no pretence that candidates can now interact with the business where previously they could not – or indeed that such interaction would be welcomed. It’s rather a case of “business as usual”. People who increasingly aspire to join the business. The good news is there is a simple litmus test you can take. To influence.
  • HUBSPOT  |  SATURDAY, MAY 18, 2013
    [Business] Why P&G Can't Blame 6,250 Layoffs on Facebook
    This week, Business Insider reported that CEO Bob McDonald actually ended up cutting 6,250 jobs as part of his cost-savings program -- so my 1,600 figure last year fell short of reality -- and that part of that program included "using more social media like Facebook and Google, which deliver ''free'' ad impressions.". Facepalm*. wait for it.
  • THE ROI GUY  |  THURSDAY, JULY 21, 2011
    [Business] Marketing Budgets Rise in Face of Economic Headwinds
    The business environment remains tough though, with 51% of marketers citing the recovering economy (or lack there-of) as their number one challenge. It's good news for marketers in 2011, as 57% of senior-level marketers say they are increasing their overall marketing spend in 2011. with 23% reporting even higher growth expectations.
  • TERMINUS  |  WEDNESDAY, DECEMBER 30, 2015
    [Business] The Impact of Predictive Analytics on Account-Based Marketing with Sean Zinmeister of Infer
    The success of your ABM campaign depends on the accounts you target, and by having quality data, you can target the accounts that are best fit and most profitable for your business. Aligning businesses on a common vocabulary and strategy is a key to ABM. Recently, Infer released The Predictive ABM Framework. B2B #ABM Click To Tweet.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 18, 2015
    [Business] 6 Free SEO Tools to Boost Your Search Engine Rankings
    Every small business wants to be found online , but it isn’t always an easy task. To help boost your rankings without calling in a webmaster, here are six free SEO tools for the time-strapped business owner: 1. Have you ever wondered how to get your website to come up in search results? Of course you have. What’s SEO ?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 27, 2012
    [Business] 17 (of the) Best Email Marketing Guides of 2011
    More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day. 83% report that email is the “first tool they check when going online for their business each day.” Email and social media play well together. Adam Q.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 30, 2012
    [Business] Networking at Dreamforce: Daytime Vs. Nighttime [Infographic]
    You’ll like be going through business cards quicker than Eddie Van Halen burns through guitar picks. by Jason Miller Dreamforce is just a couple of weeks away and top of mind for many B2B marketing professionals. It’s prime time for meeting and greeting new people and building relationships that you can bring home with you.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Business] Are QR Codes Dead?
    And while small business owners and marketers thought they''d hit the jackpot, the QR code trend didn''t become as popular with consumers as some had predicted. Digital business analytics company comScore found that 6.2% of the total U.S. Just a few years ago, QR codes seemed to be "the next big thing." Are QR Codes Dead? Inbound
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 24, 2011
    [Business] Sales Leadership: It’s time to gear up your recruiting!
    Place a display advertisement in the business section of your local paper-not in the help wanted section. 2. Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Sales Leadership: It’s time to gear up your recruiting!  . Call them. 3.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 15, 2012
    [Business] How to Ask for an Appointment in an Email Cold Call
    Not asking anything from them and their busy schedule. After the 3rd attempt, I usually say, "I guess this time frame is way too busy for us to connect. When I got the message below from Daniel McLellan , I had to share it with you. Why is it better? But enough of my pontificating. You need to read what he wrote: I love your stuff.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Business] Career-Changing Advice Your Boss Wishes You Knew
    know that we are rarely satisfied and are constantly looking to grow our business, and that we know all too well we can’t do it alone. If you’re airtight with all of your business communication and follow-up your boss will notice, and trust you more for it. To read more content like this, subscribe to Insiders.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Business] 11 tips and tools to jump-start your SEO
    If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But You might need to add a word, brand name or location to achieve a high rank for your business. Photo credit: Sean MacEntee. What do the numbers tell us about the importance of SEO? So what are you waiting for?
  • I-SCOOP  |  TUESDAY, SEPTEMBER 10, 2013
    [Business] The present and future of content management with John Mancini
    Content management is changing fast in a more customer- and business-oriented context. An overview of the trends in content management, Big Data and intelligent information management with John Mancini, leader of the AIIM global community of information professionals.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Business] Marketing Automation and SMBs – an Overview
    Because of that past, it is fun to have the tables turned on me, and a few weeks ago I agreed to be interviewed on the topic of marketing automation and small- to medium-sized businesses (SMBs). Tweet Before my current role as manager of editorial content, I was the senior reporter for MarketingSherpa. You want to maximize their activities.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 26, 2011
    [Business] Marketing Mistakes: Focusing On Activities Instead Of Results
    So slowly we risk losing focus on the end goal of meeting the needs of our customers and executing sound strategy and a strong business case. Channel strategies can get lost, media properties might get picked based on relationships and steak dinners and not sound business plans. But the best ideas are ultimately practical. Strategy
  • MARKETING ACTION  |  THURSDAY, DECEMBER 27, 2012
    [Business] How Do I Grow My Database Responsibly with Third-Party Data?
    All three of these methods require lists and, as Dave points out, depending on the size of your business and the speed of growth, your house list might not cut it. Business laws in Florida don’t include recourse for fraud. and “How do we ensure that we’re selecting a reputable vendor?”. Sound like something you’ve questioned before?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 23, 2012
    [Business] 4 Steps on How Focusing on People, Not Contacts Will Increase Your Revenue
    Looking at our friend, Anakin Skywalker, it is clear that there is more to a person than what you see on a business card.  Click on Anakin’s business card to see what I mean. Buyers are turning to social media for feedback and answers to business challenges. Shift the mindset from a contact to a person. Avoid social silos.
  • HINGE MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Business] The Road to Revenue, Part 4: How to Start Marketing your Expertise
    We’ve discussed how professional services buyers are turning to the Internet for expertise , why business development insights (or expertise) are so critical to their firms , and how content marketing can help you share your knowledge and generate leads. Now it’s time to assess your firm’s marketing efforts. Can you tell?
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Business] 5 Lessons Trick-or-Treaters Can Teach Us About Inbound Marketing
    Marketing Takeaway: Make sure people know you’re open for business. While for trick-or-treaters, this might mean tales of ghosts and gore, for your business, this means sharing riveting case studies, addressing industry problems on your blog, or creating a valuable ebook to attract and generate leads at the top of the funnel.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 6, 2014
    [Business] BrightInfo: Content Recommendations Made Simple
    But BrightInfo is targeted at small and mid-size businesses, which are less concerned with such refinements. What those businesses do care about are easy deployment and low cost. I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. The system has several dozen clients.
  • JUNTA 42  |  SATURDAY, FEBRUARY 6, 2016
    [Business] This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms
    It started a biweekly email campaign targeted to CIOs called Get Optimistic, which provided a look at the future of technology, business, and the world through an optimistic lens. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with an example from Chief Optimist by Xerox.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 10, 2015
    [Business] Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
    But how often should you publish new content for your business? In their experiment, Hubspot found the following types of content  generate the most traffic : Top of the Funnel (TOFU): These blog posts are usually related to latest internet trends, business topics, and are lighter in nature with very few takeaways or lessons learned.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Business] Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research
    Business Data. Skip to global navigation. Skip to local navigation. Skip to main content. Skip to account links. Skip to footer. Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Search Forrester.com. earch. Advanced Search. Search our database of research documents. Welcome to Forrester.com.
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Business] 20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career
    You're busy. It can be tempting to feel like you have to be gregarious to be successful in business, but that might not be the best way for you to get ahead. Before Startup, I had a rule for the podcasts I listened to: None should be about business. It's the best!". The problem? You've got actual work to do and people to manage.
  • HUBSPOT  |  TUESDAY, JANUARY 29, 2013
    [Business] 7 Pricing Mistakes That Can Seriously Stifle Sales
    According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices. One of the biggest mistakes that business owners can make is not offering enough price points. Let's begin! 1) Using Comparative Pricing.
  • B2BBLOGGERS  |  THURSDAY, MAY 13, 2010
    [Business] The Future of Marketing: The Greatest Marketing Challenge of our.
    Companies like Alterian , Radian6 , Nielsen Business Media and Mobilestorm are a few. Instead, we invested in high-end business packages that sold our best customers more services, driving up EBIDA. There are several businesses today that tier their content offerings, charging consumers for content that’s free of ads. Step 2.
  • SYNECORE  |  MONDAY, JUNE 24, 2013
    [Business] Why Non-Profits Need Inbound Marketing
    However, just like any other business, be strategic about what channels you use. An exciting announcement came out of HubSpot last week that''s got the inbound world buzzing. HubSpot is helping charity: water use the principles of inbound marketing to further spread the non-profit’s mission. Pretty cool, right? So, you’ve got the content.
  • I-SCOOP  |  SATURDAY, DECEMBER 26, 2015
    [Business] The digital workplace in action: collaboration, information and knowledge workers
    Filip is a passionate and busy bee. In 2015 some friends organized a first event for CDOs in Belgium. One of the keynote speakers was Filip Callewaert, information manager at the Port of Antwerp Authority.  Also in 2015, he was a speaker at the annual AIIM Conference in the US where he presented the very […].
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 18, 2014
    [Business] Jeff Ogden of Find New Customers is a Notre Dame grad on this big day
    Monday to Friday, I’m all business – helping companies improve marketing and sales, as the President of Find New Customers., Today, the #5 ranking Fighting Irish take on #2 Florida State in Tallahassee. College Gameday, the ESPN show, is there too. Follow me on Twitter now. Marketing looks for Mr. Right. Our new video. Go Irish!
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Business] 3 Award-Nominated Campaigns That Show How Content Is Growing Up
    RPA & Intuit QuickBooks: Small Business Big Game. Those truths make it all the more remarkable that Intuit, and it’s agency RPA, managed to create a unique legacy with its Super Bowl campaign: Small Business Big Game. “It’s a bridge across business, sports, and culture.” Army for Cryptaris Mission.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 19, 2012
    [Business] Why Marketing Automation and Inbound Marketing are BFFs
    At the same time, inbound marketing is a business process that works best when used in conjunction with marketing automation to turn inbound responders into qualified leads, opportunities, and customers. Without it, you are just generating raw names for your business – and not turning those names into leads and customers. Conclusion.
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Business] Five questions to ask before beginning a social media initiative
    Guest blog by Martin Schneider Senior Director, Marketing SugarCRM: The explosion of social media over the past several years has certainly begun to make its mark in the business world. Am I using social media to hide deeper flaws in my business? This is a huge problem area for those looking to jump into social business.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 25, 2015
    [Business] Great Blog Content:2 Reasons for Writing Stories
    Are you writing stories with feeling on your business blog? My background in psychology has been essential in learning how to write effective content for a business blog. The most difficult thing in learning to write effective content for any business is making the leap from purely intellectual writing to emotional writing.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Business] How the Voice of the Customer Can Course-Correct Your Product Roadmap
    It weighs heavily on our business cases, serving as another data point alongside factors such as market analysis. Our primary touch point is the business case for a new feature. We ask ourselves the following questions: What is the impetus behind this business case? It was the day of the product release. Do They Need It?
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Business] Get the Most Out of Twitter Hashtags
    If your event is the Business of the Calling Ducks conference, don’t use #businessofthecallingducks as your tag. Jason Breed Hashtags do help categorize, however not structured enough for businesses. View More » Business Virgin America Wants Your Awkward Fam. Just be sure not to flaunt your new hashtag wisdom.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 18, 2012
    [Business] How a Nonprofit Launched the Most Viral Campaign Ever [CHART]
    How a Nonprofit Launched the Most Viral Campaign Ever [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much. 
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Business] Twitter SEO? Think Twylah.
    Every person or business has probably had that “Aha!&# Let’s concentrate now on the 3 major business benefits of using Twylah: 1) You can potentially monetize your tweets through placing ads on your Twylah page. Yes, there is. It’s called Twylah. There is no doubt that this can be done.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 5, 2015
    [Business] A B2B Marketer’s Guide to Instagram’s New Advertising Platform
    Ultimately, if a company has a Business Manager account on Facebook, all they need to do is link it with their Instagram account. Earlier this year, I discussed the possibly of Instagram ads being available to the public sometime in 2015. On September 30th, that day officially arrived. Selecting the Right Ad Type. Only on Mobile. Conclusion.
  • KEO MARKETING  |  FRIDAY, APRIL 8, 2016
    [Business] Three Keys to Selecting an Inbound Marketing Agency
    As business competition becomes fiercer, many businesses turn to an inbound marketing agency to help them drive more clients to their websites. Because a good inbound marketing strategy helps businesses rise to the top of the search engines. Trust is important no matter what size business you have. Relevant experience.
  • ACT-ON  |  TUESDAY, MARCH 8, 2016
    [Business] iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities
    iCharts delivers business data visualization to companies worldwide. With iCharts, businesses can track and visualize everything from sales numbers to worker productivity to market fluctuations. Business intelligence and data visualization is not new; the industry is more than 40 years old. Ted Sapountzis, CMO, iCharts.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 14, 2014
    [Business] 6 Perfect Places for Your Email Sign up Forms
    “An email list is vital to a business.” From your business website to a sign-up sheet near your cash register, we’ve created a list of six places to put your email sign-up form: 1. To keep your email list growing like crazy all year long, you need to make it easy for people to sign up. Check it out. 2. ” 5.
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Business] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    Peter Hoffman, VP of sales and marketing for the company, sat down with Paige Musto, Act-On’s director of communications, to discuss how a traditional firm infused new digital marketing techniques into its day-to-day business activities. This situation is pretty typical for any small to medium-sized business. Editor’s note: Richard M.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 10, 2014
    [Business] Announcing The Inaugural B2B Web Usability Report
    Buyers are busy and face numerous demands on their time and attention. What elements of the B2B vendor site were most valuable? What elements supported trust and credibility? What elements were frustrating, annoying, and absolute show stoppers? We hope you find it as valuable as we did. We were surprised but validated by this data.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [Business] How To Adapt Your Social Strategy Channel-By-Channel
    LinkedIn profiles are almost ubiquitous in the corporate world, but savvy marketers don’t use this platform for advertising so much as for establishing business relationships and building connections. Marketing is all about making connections with people. Here’s a profile of the typical user of the most common social media websites. Facebook.
  • MARKETING ACTION  |  THURSDAY, AUGUST 6, 2015
    [Business] Are You Ready for Marketing Automation? Here’s How to Find Out
    It’s just the same in your business life. And in order to figure out which solution is the best fit for you and your business, you need to start by determining what the underlying issue is that you’re trying to solve. Most of us can’t resist the newest, shiniest gadget on the market. Maybe you do need an iWatch.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Business] Reading between the lines of the latest Facebook usage data
    The post Reading between the lines of the latest Facebook usage data appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories The State Of Social Business Why research firms are screwing up content marketing Are businesses failing to find an ROI in social media? What’s there. Another view.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 21, 2011
    [Business] Keep your hands off my Klout
    Hey, I admit it – when Klout first came out, yes … I compared my score to other bloggers to see where I stood.  I’m competitive, too!  I think you have to enjoy competition to be good at business. And more important, personal and business benefits will accrue no matter what your score may be. Does this make sense? 
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 5, 2013
    [Business] Your Inside Sales Team Shouldn't Be Survey Takers
    With the "Pass" method, the focus is more around becoming a "business therapist" for your prospect. One of my biggest goals with any new rep on my teleprospecting team is to establish appropriate habits. Our president, Peter Gracey, has been talking a good deal lately about "The Pitch vs. The Pass".
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Business] The Best Marketing Blog Posts of 2013
    In 2013, small businesses with blogs generated 126% more leads. All that writing paid off, as we also won a Gold Stevie Award for best blog content/writing at the 2013 International Business Awards. Emails Your Business Should Be Sending. What worked well for you this year? Copywriting/Content Marketing/Blogging. Marketing.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 17, 2011
    [Business] The Buyer's Lament: What Your Prospects Really Want
    Use this to build your business case. For more fresh sales strategies and free sales tools that work actually with today's crazy-busy prospects, visit www.jillkonrath.com. If you're finding it harder and harder to set up meetings with with potential buyers, you're not alone. Sales prospecting isn't easy these days. Enjoy!
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Business] Three Tips to Get Manufacturers Started with Social Media
    Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. Creating a strong social media presence now can help manufacturers improve their brand visibility to win more business - now and in the future. Create a Blog to Tell Your Story. Start a YouTube Channel to Enrich Content.
  • SAZBEAN  |  FRIDAY, OCTOBER 18, 2013
    [Business] Vine Is the 6-Second Way to Engage 40 Million Customers
    They are also inexpensive, effective marketing tools, perfect for meeting the needs of small, up-and-coming businesses. The insanely short six-second timeframe requires businesses to focus their marketing messages and tell their company story in an engaging, captivating way, as BusinessInsider explains. It is also incredibly easy.
  • B2B LEAD BLOG  |  THURSDAY, OCTOBER 10, 2013
    [Business] MarketingProfs B2B Marketing Awards 2013
    One that generated excitement, brought in new business, or helped make your current customers the happiest they could be? We’re looking to celebrate a B2B marketing or communications campaign on at least one digital platform (that’s right, digital), with a demonstrated goal of building a brand’s identity and business.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Business] Analyzing the Competition Where It Counts
    Educating their prospects and customers about business issues and, in the process, demonstrating a depth of understanding about these issues backed by their own research and unique insights. Publishing content under business themes and on a consistent basis. Content marketing. Buying experience. How the Buying Experience is Evolving.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 23, 2015
    [Business] Does Your Marketing Department Need A Data Scientist? And Other Data News
    Back then, agency experience translated into data points in a different context — not of metrics derived from ad servers or social media platforms or aggregation formulas, but the knowledge that accumulated over years in the business. Today we present a new feature on the Modern Marketing Blog: The Friday Five. Social media marketing.
  • THE NEW STRATEGIST  |  THURSDAY, NOVEMBER 27, 2014
    [Business] New podcast - Marketing Doubleshot - Ep.1!
    Hands-on experience with social for business. Clear need for business communication skills training. I am very excited to announce the launch of the Marketing Doubleshot podcast! The format is simple and straightforward; two hosts, two topics, and each podcast will be an easily-digestable 20-minutes. We certainly hope you enjoy!
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 11, 2012
    [Business] How to Attract an Audience by Integrating Content, Social, and Search | Copyblogger
    And finally, the faithful content producers, who labor slowly and quietly to build their businesses one thousand words at a time. Written by Robert Bruce. Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next …. It can all seem a bit much to keep up with. SEO isn’t bad.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 16, 2011
    [Business] Sales Intelligence & Microsoft Dynamics – Convergence 2011
    Convergence is the premier Microsoft Dynamics event where you can experience first-hand how you can optimize your business and improve your bottom line. This event serves as the meeting point for the Microsoft Dynamics Customer and Partner business community. The event is cost effective, convenient, and organized to meet your needs.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 22, 2012
    [Business] Help #Nifty50 Kids find a corporate sponsor. Unveiling New Logo – More you Pin the More Kids Win! Please Share!
    As we move into an era of social business in this digital bazaar, adding this component seemed not only practical, but necessary.  After all, the goal of every business operating in the 21st century should be not only to engage the community, but to give back to it. Please get your #Nifty50 nominations in by June 22, 2012. 
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  TUESDAY, FEBRUARY 22, 2011
    [Business] Games as Content in B2B Marketing
    You can read more about our beliefs in terms of ‘why games’ here: [link] Marketing to Business Executives 02/23/2011 at 9:45 am | #2 Reply | Quote James, The “why games&# captured me. John @jwatton Marketing to Business Executives 02/23/2011 at 9:42 am | #4 Reply | Quote John, thanks for reference. Thanks.
  • MARKETING EDGE  |  FRIDAY, JANUARY 12, 2007
    [Business] Marketing Edge
    Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. For more information or to discuss your business challenges and goals, e-mail him. What should I do? Are they savings millions of dollars?
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Business] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), If you’re not using HARO (Help A Reporter Out), you could be missing out on dozens of relevant article opportunities every year to pitch your business. What to do to compensate for that disparity? Snooze.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 4, 2013
    [Business] 5 Email Strategies For Inside Sales Reps
    Emails are a business development rep’s bread and butter. Without them, it can be extremely difficult to prospect potential customers and give them valuable information that could lead to great conversations and deals. have found that a few things work really well with emails that might work well with your team as well. 1. Make it personal.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 14, 2013
    [Business] 2 Elevator Speech Examples - One Works, the Other Doesn't
    There are multitudes of ways to answer the question "What do you do?". Your answer has the power to make or break your opportunity with a potential client. Below are two different elevator speeches I''ve seen salespeople use: one method repels prospects, while the other entices them. The Impresser: How to Repel Prospects. Impressed?
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Business] Don't Wait for Inspiration to Strike: 7 Methods to Spark Creativity
    Advertising is the business of creativity. Harvard Business School researchers found that the best way leaders can support creativity is by protecting their employees time and resources from distractions, problems, and scheduling issues. 3) Smile more. This post originally appeared on Agency Post. Jeffrey Pfeffer and Robert I.
  • MARKETRI  |  FRIDAY, NOVEMBER 9, 2012
    [Business] Marketri Managing Director Presents at Alliott Group's North American Region Annual Staff and Partner Training
    The purpose of the presentation was to provide Alliott Group delegates with the skills and knowledge needed to realize business and career growth through sales and marketing. Alliott Group is a worldwide alliance of independent accounting, law, and consulting firms. About Marketri LLC.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Business] Google is a lying liar that lies
    Google kisses Google+ users’ bottoms — Go invest the rest of this week mastering Google+, Google Plus Pages, Google+ Business Pages, and Google+ Communities. I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And Google acts pretty dumb. Do it! Do it!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 12, 2015
    [Business] Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]
    Marketing and campaign success can only be achieved by maintaining a focused approach to accessing and leveraging data that drives the right modeling, targeting and engagement with your ideal customers to drive business success. The marketing ecosystem has never been more complex. What exactly is a Digital Marketing Hub? Marketing Efficienc
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Business] How to Write a Cover Letter That Doesn’t Suck [Template]
    If you''re applying to a formal business, it''s important to use a formal header to open your cover letter, like in the sample above. If you''re applying to a corporate business, you may want to consider using "Mr. No one seems to agree on cover letters. How much time do you need to spend perfecting them? Sometimes it will be read.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Business] The Brand Resolution That You Can’t Skip
    Does your business communicate with its customers? So this resolution is vital to any and every business: create and maintain a consistent brand voice. Author: Ellen Gomes It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). Yes, of course it does! Savvy.
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Business] Forget Mobile First: It’s Bigger Than That
    The latest marketing buzz-phrase du jour is “mobile first.” As businesses and marketers scramble to come to terms with the rapid pace of mobile adoption (another buzz phrase), everyone is running around like mad declaring the existential necessity of having a mobile first strategy, whatever that means. We marketers love buzzwords and phrases.
  • BIZIBLE  |  TUESDAY, JANUARY 12, 2016
    [Business] Do Lead Conversion Rates Go Down On Fridays?
    It’s a smooth educational process that hopefully develops into a business relationship if the product solves the potential customer’s need. The only way to find out for your business is to investigate and analyze your data. They’re just not well suited for the marketing/sales process. Weekdays vs. Weekends. Measuring Efficiency.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 13, 2014
    [Business] 3 Ways Your B2B Content Can Provide the Most Value
    You can find blogs, research and discussion groups ranging from topics like technology trends and business intelligence to storage and security hardware. Stepping outside the “just business” zone can also favorably surprise your audience. Understand What Content People Care About. To do that you have to listen.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 10, 2015
    [Business] Personal Branding Lessons From Joe Bonamassa
    Personal Branding Lessons From Joe Bonamassa by Raymond Morin - Maximize Social Business. Influencer marketing is largely based on the digital identity and brand image conveyed in social media. Marketers are clearly aware of their influence, and executives and managers are becoming more aware of their personal branding across social networks.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Business] 15 Resources To Help Improve Your Personal Branding
    When working with executives, sales professional and small businesses, I often share this story to contextualize the need to do initial self-assessment before doing personal branding training. Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. think she is crazy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 27, 2012
    [Business] New Report Shows UK Marketers Need Focus On Building Pipeline
    63% of those same businesses are using metrics on conversion rates. In order for businesses to track their impact on sales, they need to invest in tools and methodologies to close the loop on their reporting. by Sylvia Jensen | Tweet this First, the good news: UK marketers recognize the value of measuring. Even fewer are tracking it.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 28, 2015
    [Business] How Marketers Can Avoid the Dark Side of Content Marketing This Halloween (and beyond)
    Those of us in the real world know that far too many brands and businesses simply do not know who their customers are and therefore cannot target them in the first place with their content marketing strategies. There is an eeriness that sets in, right? Tell me I am not the only one who thinks and feels this. Anyone? Bueller? Ok, I digress.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Business] The Face of Your Company: How to Hire for Client-Facing Positions
    Finding, training, and developing hires are top challenges for 52% of businesses. 75% of customers say they have given companies more business because of a history of positive customer service experiences. Hiring for external-facing roles within your company is both remarkably important, and incredibly difficult. Key Takeaways.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 19, 2013
    [Business] 3 Attributes to Extend Your CMO Longevity
    They also tend think more like business-people who are able to provide strategic direction and use data and analytics to make fact-based decisions.  . As 2013 winds down and we prepare to enter 2014, there are bound to be a few changes in the CMO line up. You say, that’s not news, CMO tenure is always a bit tenuous. Customer-centric.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 24, 2013
    [Business] Encore: “Secrets of Great Leaders” Robert Murray author of It’s Already Inside on Marketing Made Simple TV
    How the best focus on clear competitive differentiation and “dial it up to 11″ Marketing Made Simple T V is a weekly show delivering the best business thought leaders in a fun and engaging format. Buffer. What you’ll learn in this show: Why forgetting the basics hurts many companies. It is funded by our wonderful sponsors.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 9, 2013
    [Business] Ted Talks: Hannah Brencher: Love letters to strangers
    Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and much more. Sundays are for learning and expanding minds. This is why Fearless Competitor, the blog of the sales lead generation company Find New Customers shares insights. What more sales leads?
  • HALEY MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [Business] How Should Our Staffing Firm Use LinkedIn? Part I
    As a business, you should have a company page on LinkedIn. This page serves as a representation of your business on this social platform, where people are searching for companies to learn more about them from a professional perspective. LinkedIn is arguably the most beneficial social platform for the staffing and recruiting industry.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 10, 2014
    [Business] 4 Ways Outsourced Lead Generation is Similar to Parenting
    have taken a stint of my tenure here at AG Salesworks to try the Corporate Business Development Representative route, explaining to prospects why we are as successful as we are. I have always been a firm believer that there are two types of people in this world: those who have children and those who don’t.
  • LEANDATA  |  WEDNESDAY, MARCH 9, 2016
    [Business] Bringing the Human Touch to Sales
    That’s Business 101, right? And creating one-to-one connections with potential customers is a bedrock principle of the budding Account-Based Marketing (ABM) movement where businesses focus on high-value accounts instead of leads. Another example is the BloomReach “book club” where key prospects periodically are mailed business books.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 11, 2016
    [Business] Easy 5-Step Nonprofit Content Marketing to Drive Actions
    Easy 5-Step Nonprofit Content Marketing to Drive Actions by Claire Axelrad - Maximize Social Business. Are you getting the action you desire from your nonprofit marketing efforts? If not, you may be focusing on the wrong thing. Your content marketing strategy should not be about: Output, but about Demanding, but creating demand.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 19, 2013
    [Business] How Co-Marketing Can Expand Your Reach
    Every time business travelers fly to a location where one of these top providers is located,  they have a ready-made reference to help them find a good meal … and, if need be, a top-notch surgeon. Here are four quick tips we’ve learned from trial and error: Make it a win-win: Identify partners that align well with your business.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Business] 10 Online Lead Generation Techniques for Professional Services
    Hello… the world is changing! A new model of business development is already generating significant flows of qualified leads for many professional services firms.  . Online networking can produce the reputation and referrals associated with traditional business networking. Online Lead Generation Techniques that Work. 10) Blogging.
  • SYNECORE  |  FRIDAY, MAY 23, 2014
    [Business] Navigate Your Web Design Process in 5 Steps
    The experience a user has on your site determines weather or not they find you to be credible, reliable, and worthy of their business. Designing a website your audience will appreciate can be a daunting task! Often the most difficult part in beginning a web redesign is not knowing where to start. Follow @Spenceafied. Follow @deannabaisden.
  • LEANDATA  |  WEDNESDAY, MARCH 30, 2016
    [Business] The Art of Selling (Without Acting Like It)
    Once there, perhaps they will want to learn more about how LeanData possibly can help their business. Other posts have centered around how companies like EverString , Namely , BloomReach and Invoca are doing innovative things that might provide a roadmap for other businesses interested in account-based strategies. Now that’s a trick.
  • HUBSPOT  |  FRIDAY, JANUARY 4, 2013
    [Business] How to Be a Spammer in 20 Simple Steps
    Someone once told me that "how-to" content is really great for business blogging. As such, you should go purchase a list of people who you know need your business, and email them to let them know about the favor you're doing by being in their lives and, most importantly, their inboxes. Enjoy. That's how they'll notice you.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Business] 3 Marketing Lessons Learned in 3 Weeks
    Users are looking for answers to their questions and businesses must give it to them. The YouTube stat in my mind presents a really interesting opportunity for businesses to create short videos offering answers to questions the customer might encounter using your products or services. Enjoy! 1. Tom Brady…. Just kidding.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 5, 2014
    [Business] Case Study: How I got on a national television show through Twitter
    The post Case Study: How I got on a national television show through Twitter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Twitter best practices that unlock business success Almost everything I knew about starting a business was wrong. By Clark Campbell, {grow} Community Member. Backstory. Momentum.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Business] The History of SEO, and a Glimpse Into Its Future [SlideShare]
    These changing consumer behaviors have led to explosive growth in the field of SEO as businesses looked to capitalise on potential customers searching for information related to their product or services online. They want businesses to create valuable content and earn brand signals (links and social shares). So What is SEO Today?
  • LEANDATA  |  FRIDAY, JANUARY 8, 2016
    [Business] Solving the Riddle of Marketing Attribution
    Those reporting insights can help you create smarter marketing programs as you pursue future business. The core, underlying idea of reporting is that you are only as good as your data,” New-Waterson said. “If that is flawed, then you’re going to be making the wrong decisions for your business. This is a story that begins at the end.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 3, 2013
    [Business] SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem
    Notre Dame Tops List of Best College Business Programs. Buffer B2B Demand Generation strategy called SCORE uses Innovative Methodology to Improve Qualified Sales Opportunities, Increase Conversion Rates and Win More Sales. Our SCORE Methodology fixes this once and for all.” Perhaps you should too.). About Find New Customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 2, 2013
    [Business] 7 ways to get employees to adopt your enterprise social media initiative
    Now, in this simple example, there were some legitimate business  benefits: Value of the employee’s time. After all, we can get technology to do anything we want. But people? That’s a little more difficult … and that’s the opportunity I love! Role clarity versus role flexibility. This is a key idea. measurement freak.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 25, 2014
    [Business] The Psychological Significance of the First Impression in Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Psychological Significance of the First Impression in Social Media by Wade Harman - Maximize Social Business. You don’t get a second chance to make a first impression. Have you ever heard that old saying before? Well, it’s true. Social Media Psychology
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Business] The Dark Side of Customer Service: When the Customer Is "Right" but Insane
    It''s pretty standard -- lots of businesses have that policy in place. Insanity Level: 7. "I have a business degree." Businesses need to create a culture that both solves for the customer and empowers customer service employees to know when and how to draw a line if necessary. Especially if you never worked in customer service.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Business] Marketing Made Simple TV is live – the second episode
    As an inaugural member of Sun Microsystems small and midsize business initiative, he developed dynamic programs that moved contacts through the buying cycle using an ever-changing mix of content syndication, social media, web traffic, nurture programs and telemarketing. Marketing Made Simple TV with Mac McConnell of Bluebird Strategies.
  • FATHOM  |  TUESDAY, FEBRUARY 16, 2016
    [Business] Are Your Content Marketing Efforts a Waste of Time?
    But even advocates like Joe Pulizzi and Neil Patel are commenting on how often businesses tell them their content marketing efforts are failing. You see article after article telling businesses to start adding to the noise. Your business is in a tough niche and you’re producing the same content as your competitors. TrackMaven ).
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