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  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Business] Inside Sales Training: How Invested Should We Be in Human Interaction?
    David Brock is the President at Partners in EXCELLENCE , a consulting and services company that focuses on improving clients'' business strategy, sales strategy and performance, sales channels, marketing, and more. Annually, billions are invested in sales skills training. Imagine, for a moment, stepping out of our roles as sales people.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Business] Social Media For B2B Salespeople? Really?
    Get more business, and referrals, from existing clients. prefer the term “social business.” The funniest thing is that most B2B salespeople that I know are not yet active with social business. While it’s a must to be a “farmer”, I also like a little meat with my veggies and social business helps me to enjoy both.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Business] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Basically Posted in Innovation. Take, for example, a global footwear brand. Not much.
  • HUBSPOT  |  FRIDAY, MARCH 6, 2015
    [Business] Why People Unfollow Your Brand on Social Media [New Data]
    When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. To capitalize on these trends, businesses focus on getting new followers in the door -- but that''s not all you should be concerned about. What do they worry about? Where do they hang out?
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Business] New Study Reveals 3 Things You Can Learn from Effective Content Marketers
    Takeaway: Consider trying some new tactics (if they support your business goals). Over the past couple of months, I've had the pleasure participating as one of the authors for some really interesting and eye-opening research from Junta42 and MarketingProfs on the topic of B2B content marketing. Today, we released the results.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 10, 2014
    [Business] Announcing The Inaugural B2B Web Usability Report
    Buyers are busy and face numerous demands on their time and attention. What elements of the B2B vendor site were most valuable? What elements supported trust and credibility? What elements were frustrating, annoying, and absolute show stoppers? We hope you find it as valuable as we did. We were surprised but validated by this data.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Business] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Below are some of my B2B email heroes.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Business] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Below are some of my B2B email heroes.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Business] Think You Know LinkedIn? 7 Common Myths Debunked
    Though LinkedIn is a powerful tool for business professionals across all industries, there are still a lot of misconceptions about how it works. By following the right content and engaging in conversations with your network, you can find potential business opportunities that you hadn’t thought of before. Social Media
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 11, 2010
    [Business] Social Media Listening for B2B Marketing
    Avaya makes Business Communications more Social It’s a very exciting day for me here at. More than ever, customers are using social media to spread the word about the brands they like and perhaps more importantly, don’t like. To me this is the most fertile area on which to prove ROI. Tweet This! Share this on Facebook. Digg this!
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 20, 2014
    [Business] China’s Response to Vine: Wanpai and Weishi
    China’s Response to Vine: Wanpai and Weishi by Miguel Roberg - Maximize Social Business. The internet industry in China is one of the most competitive in the world. So, it is no surprise that the video sharing app arena is becoming crowded. The two most popular Vine clones in China are Wanpai and Weishi. Chinese Social Media
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Business] The High-Payoff Referral Question No One Ever Asks — But Should
    Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. As reported in The New York Times, referrals account for 65% of all new business. Top performers do this all the time, and some reach the rarefied air where 80% of their business comes from high-potential referred leads.
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 29, 2012
    [Business] Top Trends in Customer Intelligence - a Webinar Featuring Fatemeh Khatibloo
    Is central to strategic planning and drives core business and financial decisions (not just marketing). Requires highly specialized resources who can bridge the gap between data insights and meaningful intelligence for the business. You're more than welcome to view the replay. Exabytes.as in 18 zeros.  But don't take my word for it. 
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 5, 2009
    [Business] How to Write Proposals, Sales Letters and Reports
    Successful proposals and sales letters can be the difference between maintaining and building a business or seeing it decline. For those who find business writing intimidating, and many of us do, this book helps remove that fear by providing a step-by-step process that’s user-friendly, clear and concise. The Midwest Book Review.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Business] 9 Highly Reputable Resources for Compelling Marketing Stats
    If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Sounds almost too good to be true.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 1, 2013
    [Business] Scribd: Just Another Document Sharing Site?
    Today, most of us operate our business and personal life online.  Build business relationships. You can also use this on your business page on Facebook tabs to share content as well. How to Get a New Business Site Going Quickly & Easily, without the Tech Hassles. I may be a late bloomer, but I just discovered Scribd.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Business] New Social Media Marketing Benchmarks: How Does Your Company Stack Up?
    That''s why we created the 2015 Social Media Benchmarks Report , which uses data from 7,000+ businesses. Use it to benchmark your own social metrics against businesses in your industry and/or against businesses with a comparable company size. 284 million. That''s how many monthly active users Twitter has. That''s billion.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 21, 2012
    [Business] Black Friday Wish List
    We know you’re too busy closing deals before year’s end to make a holiday wish list of your own, so we designed our Black Friday Shopping Guide specially for the savvy salesperson. It’s simple sophistication goes with a business suit or a pair of jeans, and will any wardrobe an extra touch of class. Sale Price: $299.99.
  • SAZBEAN  |  THURSDAY, FEBRUARY 21, 2013
    [Business] What We Talk About When We Talk About “Social”
    Social Media, Social Business, Social Innovation, Social Era — are they all the same, or are they quite different? Enterprise 2.0, Do you know? If you don’t know, you might be using the wrong term in the wrong context. Which doesn’t sound so bad, but the risk is misunderstanding, or quite possibly sounding stupid.
  • SAZBEAN  |  FRIDAY, AUGUST 17, 2012
    [Business] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
    It probably won’t come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. We took a look at 720 HubSpot customers with at least 50 email subscribers to get a better idea of how these businesses use their blog to attract and convert prospects. News & Notes
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 12, 2015
    [Business] 5 Ways to Reboot Your Content Strategy in 2015
    Write Your Content Plan Down It may seem like a no brainer, but you’d be surprised how many businesses fail to put pen to paper and document their content strategy. You inherently build accountability within your business and are better able to provide your customers thoughtful content. Is it a download, a phone call, a sale?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 5, 2013
    [Business] Spending more time on SEO than adding value to Google?
    SEO for Business Websites: Using Authorship to Improve Your Business Website SEO (business2community.com). I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner. This is something we do seasonally. Hummingbird’s Secret. ” Give Value to Google. Google is the consummate nerd.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Business] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    Sometimes we forget that every successful innovator, leader, and business executive had to start somewhere before getting where they are today. First Job: Marketing at MCA Records. "I started my career in the music business: I worked in a marketing role for a record label (MCA Records) by day and as a musician at night. Follow @jbigay.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 14, 2013
    [Business] A Public Apology to The Pedowitz Group from Find New Customers
    Congratulations to all the nominees and winners of this year’s Revvies, you are truly among the best in the business. Most Dramatic Business Impact: Brinker Capital. Congratulations to all the nominees and winners of this year’s Revvies, you are truly among the best in the business.”. There’s no excuse for my behavior.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 6, 2014
    [Business] The Biggest Gap in Marketing Software Selection Isn't Product Information
    Companies like g2crowd (my main point of reference here, although not my friend’s business) do a reasonably good job at controlling for these by requiring users to verify their identity by logging in through LinkedIn. There’s a reason I’m not a professional copy writer, which is that I’m bad at it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 28, 2008
    [Business] Web 2.0, Secondary Orality, and the Gutenberg Parenthesis
    Formerly, the small admissions department, which also handles admissions for the institutions masters programs in accountancy and advanced business studies, had been managing contacts through a spreadsheet. Administrative/Business Apps. Campus Technology. Subscription. Newsletters. RSS Contact Us. Registered Users. mail Address. Web 2.0,
  • SAZBEAN  |  WEDNESDAY, JUNE 26, 2013
    [Business] Merging Digital and Physical Customer Experiences
    Having a mobile website can be a huge boon to certain types of businesses that have a physical or retail location. Thinking in terms of what information a customer might want while on a mobile device can go a long way to meeting needs on a mobile website. Information like phone number, hours, and location are a no brainer. News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 24, 2012
    [Business] Following the leaders is not a recipe for social media success
    Everyday I watch so many brilliant people with invaluable life and business experience come to the blogosphere and approach it all as if they’re starting from scratch. By  Srinivas  Rao, Contributing {grow} Columnist. It’s tempting to look at how successful people have made their reputations and copy their techniques. Tweet.
  • INBOUND SALES NETWORK  |  TUESDAY, JUNE 7, 2011
    [Business] Is Your Social Media Marketing Agency Selling “Snake Oil”?
    For business, the rising popularity of Facebook, Twitter, and other social media web sites presents a tantalizing opportunity. There’s no doubt that business social media has an increasingly important role to play in customers’ buying decisions. To help you download our free "Business Owner's Guide to Success in the 2.0
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Business] How Mobile Commerce Is Changing the Way We Shop
    The push really is on for businesses to adopt mobile friendly websites, especially now that Google has announced the changes to its algorithm to penalize the unfriendly ones. Startups, proven newbies, and medium-sized businesses will continue to bolster their mobile commerce efforts. The mobile commerce numbers are already staggering.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 8, 2013
    [Business] Technology Marketing Has Always Had a Zero Moment of Truth
    While this may be relatively new for business-to-consumer buying, it’s always been present for buyers of technology. Whether you’re selling business-to-business technology, smartphones or even shoes, the ZMOT matters. Google came out with a new concept about how consumers buy things: the Zero Moment of Truth.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 27, 2011
    [Business] Should Social Media Be Outsourced?
    With millions of people participating in social media each day, using social media platforms to market your business can be a smart move. Your business efforts are always more successful when they are closely linked with your core competency. Your employees know about your business and your field. Social Media Outsourcing
  • VIEWPOINT  |  TUESDAY, FEBRUARY 14, 2012
    [Business] Eight Shortcuts to More Successful Sales & Marketing Collaboration
    Matt Heinz has more than 12 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes; including Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. Sales is most likely measured largely on their success in driving new business.
  • SALES LEAD DYNAMICS  |  THURSDAY, JUNE 27, 2013
    [Business] Networking 101: Schmooze or Lose
    As the old networking adage does, “ People do business with people they know, like and trust.”. The “know” and “like” parts come from learning about each other’s personal lives more than your business lives. You’ll never do business if you don’t like each other. We ended up discussing some business as well. Period. Relax.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 9, 2012
    [Business] Optimize for Mobile and Watch Your Social Media Presence Soar
    Yet as many startup businesses will attest, this can be a much larger task than it seems. Most businesses that go mobile do so to enhance their sales or expand their client base, not necessarily to see their social media presence grow. So what exactly makes social and mobile such a perfect match? Mobile
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 6, 2013
    [Business] B2B Marketers: Do You Delight or Just Deliver?
    20% of satisfied customers plan to take their business to another provider, and 28% of unsatisfied customers won’t change vendors. I don’t agree with the authors’ claim that we don’t need to delight or exceed expectations. It is a requirement – a given – for remaining in business today. Delight?
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Business] Marketing Lessons From Borders' Bankruptcy
    Borders fell victim to the trapping of four key problems that ultimately caused the long and slow death of its business. It causes changes to markets that impact the business strategy for all companies in a given market. In the book-selling business, this disruptive technology was the shift from printed to electronic books.
  • FEARLESS COMPETITOR  |  SUNDAY, NOVEMBER 20, 2011
    [Business] Sunday Learning | Using our practical wisdom with Barry Schwartz
    Not about B2B demand generation , but about ideas to improve business and lives. At Find New Customers , we have a tradition of delivering great educational content on Sunday. Joe Pulizzi (@juntajoe) of the Content Marketing Institute, who is joining me for Mad. Joe Pulizzi and Robert Rose. Is there a better way? hope you enjoy it.
  • MARKETING INTERACTIONS  |  THURSDAY, JANUARY 5, 2012
    [Business] Blogs Provide Versatility for B2B Content Marketing
    Short blog posts can be effective at engaging readers, lessening your effort to create the content, as well as your busy audience's effort to read them. According to the B2B Content Marketing: 2012 Benchmarks, Budgets and Trends report produced by CMI and Marketing Profs, the use of blogs has increased to 65% from 51% in 2010.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 19, 2012
    [Business] How Social Media Helps You Target High Converting Customers
    Social media is full of opportunities to connect with millions of businesses all over the world. Following the above search suggestion, you can further specialize your search to only include businesses that are in your target group. Social media is a goldmine of information about potential customers.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 24, 2009
    [Business] R-E-S-P-E-C-T: Telling Online Marketers What It Means To Professional Networks
    In our recent research fellowship with the Society for New Communications Research , Don Bulmer and I were excited to learn that this sentiment is widely shared among professionals who use social media for business. Companies worldwide are focused on how to influence and manage online communities to grow their company brands. New Symbiosis
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 22, 2013
    [Business] How to Get Referrals from Your Customers
    Try giving your customer a referral before asking for one for your business. Another option is to talk to your customer about teaming up and actively referring each others’ services to businesses, which could lead to multiple quality referrals over time. 3. Your best source for referrals is your happy customer base. Social Media.
  • SALES CHALLENGER  |  TUESDAY, MARCH 19, 2013
    [Business] Measuring Sales Force Effectiveness
    There’s a right way and a wrong way to close business. You See how the best organizations are certifying rep behaviors and business outcomes in addition to gap-to-goal for sales reps and sales managers. How do you measure the effectiveness of a sales force? Most companies agree that revenue and margins are key indicators of health.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 3, 2013
    [Business] Feeling Undervalued as a Marketer? It’s Probably Your Fault.
    86% of marketers agreed that the link between marketing activities and business goals is well-defined at their organizations. 72% said their company’s leadership clearly sees marketing’s impact on the business. 51% said business leaders see the financial value of marketing. Folks, this is not good news. Holy sh*t.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Business] How Often Should Companies Blog? [New Benchmark Data]
    After all, blogs help businesses attract new website visitors and convert them into leads. Below are a few charts and stats to help you understand how the number of blog posts published monthly and in total can affect traffic and leads, depending on company size and business type. "Blog early, blog often.". Overall. Company Size.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 28, 2014
    [Business] How to Tie Current Events into Your Email Marketing
    Alan Guinn, who helps small businesses with email marketing at The Guinn Consultancy Group, says emails that focus on current and/or unique events are a great way to boost interest. Daily news might sound like an odd place to turn to for email marketing ideas, but it can be a gold mine of topics. We Bet You’re Watching Opening Day.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 11, 2012
    [Business] 18 Tweetable Moments From Content Marketing World 2012
    The difference is that content marketing is so core to the entire business. My content marketing call-to-action for marketers and business people is to look at how to implement a solid, company-wide change in mindset from a product-focus to a customer-based solution-focus. Hanging with C.C. Cmworld. BrennerMichael. Michael Brenner.
  • B2B IDEAS @ WORK  |  TUESDAY, MAY 25, 2010
    [Business] A Bait Shop Lesson in B2B CRM: “Crickets Self-Serve”
    Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients The familiar, friendly face behind the counter was gone, he said, and the new one didn't give him the warm welcome he was used to.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 27, 2012
    [Business] 17 (of the) Best Email Marketing Guides of 2011
    More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day. 83% report that email is the “first tool they check when going online for their business each day.” Email and social media play well together. Adam Q.
  • SALES LEAD INSIGHTS  |  MONDAY, DECEMBER 21, 2009
    [Business] Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th
    The good news is that as the economy recovers and the new year begins, business spending is starting to increase. However, as a result of the recent downturn, business buyers are being cautious. Are you responsible for B2B lead generation at a large company? We will show you how best to accomplish this, and more.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 6, 2010
    [Business] Social Media, CRM & Marketing Automation
    Whether they use more consumer oriented networks like Facebook, or business platforms like LinkedIn, Social Media is a given. After my in-depth article on integration between CRM and Marketing Automation , I’d like to write about something a little lighter: Social Media. But how do you make Social Media work for you? Tweet This!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, OCTOBER 5, 2014
    [Business] Join Me at Dreamforce 2014
    With today''s escalating buyer expectations and ever-changing business environment, it''s tough to stay at the top of your game. If you''re planning on being at Dreamforce this year, I''ll be speaking there. This event is huge. Last year 130,000+ people came from around the world. October 15th, 9 am PT (Wednesday). Jill Konrath News
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 21, 2014
    [Business] MarTech Conference: Chief Marketing Technology Officers Come Out and Play
    I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific. While the formal topic of the conference was “marketing technology”, its real theme was “marketing technology leadership”, and in particular emergence of the “chief marketing technology officer” as a critical role. But why stop there?
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Business] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    MarketMeSuite is how small business manages, monitors and engages on social media. SaveLocal gives merchants complete control and allows small businesses to run deals that don’t break the bank, incentivizes social sharing to attract qualified new customers, and drives repeat business. RebelMouse https://www.rebelmouse.com.
  • HUBSPOT  |  MONDAY, APRIL 23, 2012
    [Business] 7 Reasons Marketing & Customer Service Need to Work Together
    The need for a symbiotic marketing/customer service relationship is only more important now, with consumers increasingly turning to social media as a way to communicate with businesses. One very telling indicator of an effective marketing team is when leads have clear expectations for how your business' products and services will help them.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Business] What is Right with HR Recruitment Technology
    Twitter | Facebook | LinkedIn | What is Right with HR Recruitment Technology by Laurianne Laval - Maximize Social Business. Before explaining what is right in HR Tech, let’s first define what HR Technology is. Keywords surrounding the HR world started to flood the web. Laurianne is Public Relations Manager at myjobcompany.com.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 10, 2013
    [Business] The 12 Best Social Media Conferences to Attend in 2013
    It’s the beginning of a new year, and as our thirst for social media education and learning best practices from other businesses is only on the increase, there’s no better time to start planning to attend the best social media conferences that 2013 has plans to offer us than now. Picture: iStrategy London 2012 by Koogar. Thanks!
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    [Business] 4 Content Marketing Goals for a Coach Website
    No matter what business you’re in, your content must achieve 4 things. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. My business goals are much clearer and I needed my site to reflect that, and I wanted all new, original content. 3.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 22, 2013
    [Business] Infer Keeps It Simple: B2B Lead Scores and Nothing Else
    Each buyer needs to run her own tests since results may vary from business to business. I’ve nearly finished gathering information from vendors for my new study on Customer Data Platform systems and have started to look for patterns in the results. But right now the groups are quite distinct.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2012
    [Business] Can the website of an enterprise technology company really truly engage?
    These very technologies persuade us to take risk with our personal information, our company’s financial and business data and in some cases our own well being. The difficulty in most B2B businesses is building consensus for what it is you want to own in a category. Choose an enterprise technology brand. Exactly! Define then Design.
  • EB2BLEADS  |  SATURDAY, MAY 7, 2011
    [Business] 3 Critical Components Of An Integrated Marketing Automation System
    This opportunity and the playing field of digital marketing in which it has arisen has given birth to a lot of new technology that allows marketing to be more effective and aligned with prospective buyers and a sellers business. The purpose of your marketing is to get your business found by prospective customers.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, MAY 23, 2012
    [Business] Interesting Google+ Case Study
    Check out the following case study, tips that translate well for B2B businesses as well. Obviously Cadbury UK  is doing something right with their Google+ marketing strategy garnering 1.2 million followers.  Read the case study here. Interactive Other Interesting Topics
  • BUNGALO  |  MONDAY, JUNE 14, 2010
    [Business] Ten Ways to Beef Up Your Marketing (without spending more money)
    Want to grow your business? Set aside time to read, learn, talk with other business leaders, sketch out ideas, focus your team, and envision the future. Positive word-of-mouth is the best, most powerful way to attract new business. Examine your business process step-by-step.What should be better? Managing people.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Business] Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 2: Filling Your Funnel with Qualified Buyers
    The early stages of the funnel are the most critical and can make the biggest difference in the length of your sales cycle and the survival of your business. Step 2: Filling Your Funnel with Qualified Buyers. Yet, they are also the most difficult to optimize. Retaining customers, developing loyalty. Improving lead quality. The Right Approach.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 11, 2014
    [Business] Guest Posting for Backlinks is Dead, Do This Instead with Social Media
    Within a few hours, clarification was made that what Cutts … Continue Reading Guest Posting for Backlinks is Dead, Do This Instead with Social Media by Maggie Patterson - Maximize Social Business. In his post, The Decay and Fall of Guest Posting it initially sounded like guest posting was dead.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 30, 2014
    [Business] What Is Culture? The Values That Define Who You Hire, Promote and Fire
    Netflix gets that the employees (and their content) are the best marketing assets in any business. “The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. What does this have to do with marketing or content? It turns out, content and effective marketing is all about culture.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 23, 2014
    [Business] Smartphones Are Transforming the Way Marketers Generate and Manage Leads
    As businesses spent more in pursuit of web conversions, marketers began implementing tools like marketing automation to track the results, manage the leads, and optimize ad spend. People today use smartphones to find and research businesses. 30 billion sales calls were made to businesses in the U.S. Display: U.S.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 17, 2013
    [Business] Social Media Contests: 5 Steps to Running a Successful Contest on Instagram
    80 million registered users is not exactly a lot when compared to other social media networks, with its big boss Facebook breaking the 1 billion active users late last year, but it is big enough to get brands and businesses to notice that there is potential to build their community there.  Goals . What are you trying to achieve? Set up.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JANUARY 12, 2011
    [Business] B2B Marketing in 2011: The year Augmented Reality gets its big break?
    This time round it added live location-based video streams of some matches and ‘busy areas’ so you could check out the queue for taxis. Serviced office providers Regus launched an AR app for the iPhone to make it easier to locate, book and ‘simply drop-in’ to one of their business centres, anywhere in the world. Watch this space.
  • GREAT B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Business] Does Your Marketing Produce Accolades or Action?
    And while MCI was known for producing very cool advertising – unfortunately, the business results never seemed to match the messaging “creativity.” This But make sure your goal is new business, not building a cult of personality of the CEO. MCI was a powerful company in the 1990s. Clever yes… effective, no.  Awesome speech.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 9, 2013
    [Business] Why You Need to Take Control of Your Destiny – Learn from Jeff Ogden
    We did brainstorming meetings with our business partners. We inked an agreement with our business partner (late last week.). “While your background is quite impressive, we’re going to go in a different direction.” ” Yet I get messages like the one above. I bet the same things happen to you. Is it helpful or not?
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 9, 2014
    [Business] How Agencies Evolve From Vendor to Strategic Partner
    Marketers are demanding more immediate access to all types of data, all synchronized, in ways that are relevant to their own businesses – their metrics, their KPIs, in the language that they use. Andrew Lucyszyn is VP of Digital at SIGMA, and has been the champion for our thriving business partnership with Tableau. Data that works.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 10, 2013
    [Business] B2B Social Media Success Starts with Measurable Objectives
    In a recent survey Ascend2 asked 687 business leaders, marketing executives and practitioners from around the world just those questions. While the first could be a high level goal, if other parts of the business are focused on that objective, the other top objectives are more tactical. What are other companies trying to achieve?
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Business] The Pyramid of Relationships with Social Media Influencers
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | The Pyramid of Relationships with Social Media Influencers by Raymond Morin - Maximize Social Business. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 30, 2012
    [Business] Employee Byte: Insourcing Your Social PR
    To most conventional media, your business just isn’t that interesting or worthy of real estate space. Just now, in a social business, the reputation and profile of an organization is perceived through the lens and ears of a lot more increasingly noisy channels and individuals beyond the corporate and traditional media gatekeepers.
  • VISIONEDGE  |  WEDNESDAY, OCTOBER 23, 2013
    [Business] Focus on Revenue is Not New Marketing Thinking
    Business has only two basic functions – marketing and innovation. The questions to ask are: how many customer “deals”, both net new and additional business from existing customers, constitute this number?  For example, let’s say you need some number of net new customers for a business unit by the end of the year. 
  • NUSPARK  |  WEDNESDAY, NOVEMBER 30, 2011
    [Business] It Might Be Time to Make Age One of Your Segmentation Criteria
    For example, a vendor that makes process control software might emphasize efficiency to small businesses and growth potential to larger ones. It was with this notion of segmentation in mind that I recently read a report from Forbes Insights titled, The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information.
  • BLOG MY CALLS  |  WEDNESDAY, JULY 18, 2012
    [Business] 4 Things Mobile Marketers Are Doing Wrong
    BIA/Kelsey says that mobile marketing will account for a massive increase in phone calls to businesses within the next 18 months. BIA/Kelsey says the increase in mobile marketing spend will produce a similar increase in call volume to local businesses. We all know the stats about mobile marketing. It is going to explode. Mobile=calls.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 24, 2013
    [Business] Are You Using Storytelling to Connect With the Professional Tradesman?
    Storytelling can be used to talk about your founders and why they got in business, to the challenges that you face today. You can talk about your people and company culture and what makes you different to do business with. Why are you in business? Have you ever met a contractor that hasn’t tried to talk your leg off?
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Business] Are You Bogged Down in an 'ABC' Way of Thinking?
    ” This famous one-liner uttered by Alec Baldwin in Glengarry Glen Ross has become, and remained, a renowned mantra for sales professionals and business executives. In other words, while of course you need to sell your products/services in order to succeed as a business, high close rates will not guarantee your company’s success.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Business] From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars
    Re-engaging clients helped one company attain grow its business by 64%. Tweet I can’t stress this enough: when it comes to marketing, if we’re not constantly learning, we’re going to find ourselves left behind faster than ever. This year’s B2B Lead Roundtable webinars are testament to that. And much of this is happening in real time.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 7, 2014
    [Business] Deciphering Twitter Search – Tips in 2 [Video]
    Derek Overbey, Senior Social Media Manager at VerticalResponse walks you through the ins and outs of Twitter Search in this video from our new series of helpful, two-minute small business marketing tips: Tips in 2. Discover how easy it is to use Twitter Search to help your business. © 2014, VR Marketing Blog. All rights reserved.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Business] 5 Marketing Tactics That Don't Matter
    New, shiny, and seemingly fun marketing tactics that don't drive business value are killing the productivity of marketers around the world. Of course, different tactics work for different businesses. Constantly Creating New Blogs - Business blogging is one of the most important aspects of inbound marketing that a business can do.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [Business] Report: Blogs Are An Important Part Of The Marketing Mix
    For the self-employed, blogging is a means to attract new business and new clients to their business, whereas “hobbyists&# are simply looking for “personal satisfaction.&# The event is part of a series sponsored by the Social Media Business Council. Who Blogs? They spend on average more than 10 hours a week blogging. Demographically
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JANUARY 18, 2012
    [Business] Marketing’s Reading List for 2012
    Just when you thought the cognitive-science fad in business circles was wearing out, Nobel winner Daniel Kahneman releases what is likely to be considered his magnum opus on the way people think and make decisions, particularly commercial ones. The Filter Bubble. The Challenger Sale. Definitely worth a look.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 6, 2010
    [Business] 5 Things to Consider BEFORE Using Social Media
    many people use Facebook for family and friends, keeping it separate from business)  Content. It's harder to get busy people to make time to write than you'd ever imagine.) Many companies I work with today are enthusiastic about diving into social media. It's shiny object syndrome at its finest. Is it helpful?
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Business] Marketers Get New Online Video Program, Marketing Made Simple TV, Offering Interviews with Marketing and Sales Personalities
    The show is intended for CEOs, CMO, VPs of Sales and Marketing and other business leaders responsible for fiscal results. It will bring everyone ‘Smart but simple ideas to improve business. ’” says Ogden.  “ These guests bring actionable information to top executives everywhere. ”. Jeff Ogden, Host. online. Media Contact. Jeff Ogden.
  • SALES LEAD INSIGHTS  |  THURSDAY, AUGUST 27, 2009
    [Business] The B2B Lead Generation Benchmark Study Report: Useful data and advice
    It provides metrics and best practices for business-to-business lead generation. Please ask yourself these questions: Would it be useful to show senior management the big impact that lead generation has on the sales pipelines of other companies that sell their products and services to businesses, institutions or the government?
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Business] Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]
    Matt holds a MBA from the Harvard Business School and a B.A. It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. The average online buyer now consults seven unique digital media sources before making a decision about something as simple as breakfast cereal. . Marketing Technology Podcasts
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 22, 2012
    [Business] E-commerce: An Important Channel for Industrial Sales
    Grainger – E-commerce business currently accounts for about $1.5 Industrial OEMs need to understand that today business needs to be conducted on both fronts, physical and digital. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. MRO distributor W.W. Annual Sales: $1.5+
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 4, 2010
    [Business] Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
    This is particularly useful if your business is targeting local traffic because it keep those wasteful (and potentially expensive!) Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Especially when studies suggest that the overwhelming majority of visitors to a B2B blog are first timers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 21, 2012
    [Business] The What, Who and Why of Lead Scoring [Video]
    So in other words, to shorten it, lead scoring helps you know that there’s a valid business reason to connect with someone instead of guessing. The What, Who and Why of Lead Scoring [Video] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Check out his summary below.
  • MARKETING ACTION  |  THURSDAY, MARCH 6, 2014
    [Business] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
    The takeaway:   Small and mid-sized businesses are actively considering marketing automation as a viable tool that can increase efficiencies, improve lead management, and drive revenue. However, many vendors are now focusing on selling to the small and mid-size business market.”. I have a Magic 8 Ball on my desk. The chart is below.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 23, 2011
    [Business] B2B Marketing Trends I’m Thankful for
    The cost of marketing has come down, providing more of an opportunity for small businesses to prevail over larger ones and reducing barriers for start-ups. There are two major developments for B2B marketers I’m thankful for. Citizen Marketing and Social Media. In 2007 Ben McConnell and Jackie Huba wrote the book, Citizen Marketing.
  • NUSPARK  |  SATURDAY, APRIL 28, 2012
    [Business] Stop the Insanity; A View on Social Media ROI for Lead Generation
    So now we have measures to present to the C-Suite at B2B firms who prefer to analyze their business with metrics such as leads and ROI.  Don’t get hung up on ROI unless you must; but continue to understand the value of the power of social media to your business long-term. I’m a former Media Director at an ad agency.  video:  $1,000.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 22, 2012
    [Business] Generation C : Where The Customer Finally Becomes The King
    Social media influence from Generation C will change the way business is done. Content generated by users and the marketing of recommendations are now at the heart of a new corporate culture; it’s a new way to do business and it’s driven by new, connected consumers. They can end up being the best ambassadors or the worst critics.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, SEPTEMBER 4, 2012
    [Business] [Video] Savvy Salespeople Do Prospect Research
    They want an intelligent conversation centered on their key business challenges and needs. Have you noticed how many of your prospects these days have a whole lot of knowledge regarding what you're selling? There's a good reason for it. They've been online doing their homework. Prior to meeting, they've often researched your company.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 5, 2013
    [Business] Your corporate website needs to become a trap
    So, no matter what your gift “costs” you, it’s a worthwhile investment in your sales channel and business development strategy. Social Media Ranks Low for Small Business. Businesses Not Profiting from Social Media Get In-depth Strategies from FB Ads Lab New Video Revealing the Three Costly Mistakes on Facebook.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 18, 2013
    [Business] Ad:Tech San Francisco Recap & Takeaways (#adtechsf)
    Customers want your business to be successful because it helps their business be successful. For businesses, this means the content team must be working with the social team, which must be working with the paid team, etc. For businesses, this means creating content marketing strategies. Session Takeaways. Wayne St.
  • DIGITAL VOICES  |  FRIDAY, JANUARY 17, 2014
    [Business] SMACdown 2013: The Digital Dynamos Sweep Up the Competition with their SMAC Solution
    Now it’s the Digital Dynamos turn to show how to they tackled iRobot’s business challenge to drive customer awareness and expand the brand's footprint. This week we continue with the recap of our SMACdown event that took place at this year’s FutureM conference in October. Do you think the audience chose the right winner?
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