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  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 6, 2013
    [Business] B2B Marketers: Do You Delight or Just Deliver?
    20% of satisfied customers plan to take their business to another provider, and 28% of unsatisfied customers won’t change vendors. It is a requirement – a given – for remaining in business today. 'Flickr Photo by Karen Roe, Some Rights Reserved. No need to delight, enchant, shock and awe. Delight? Or just deliver?
  • MEASURABLE MARKETING  |  WEDNESDAY, MARCH 7, 2012
    [Business] A Paradigm Shift? Rethinking the Marketing and Sales Funnel in 2012
    We came across a very useful blog post today from Daniel Burstein on the Marketing Experiments Blog about the need to zoom out on your marketing and sales organization to fully optimize your business in 2012. Is the most valuable content served at every stage? Are we "blocking" and "tackling" right? Gravity does not work for the marketer.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, FEBRUARY 3, 2011
    [Business] Stop the WordPress Madness!
    Especially with the economy picking up, it would be worth several hundred bucks (which I’m spending on themes and professional help anyway) to get beyond setup and into creating compelling content to get more business. If you sell the highly-touted Thesis , Headway , or Flexibility 3 themes don’t bother calling. Isn’t “Skins” a TV show?
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Business] The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine
    With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine , it's becoming more and more essential to analyze the benefits of your Twitter marketing efforts. And isn’t that ultimately why you’re using Twitter or Vine for business in the first place? What about customers? Of course.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 7, 2012
    [Business] If you don’t stop sending unsolicited emails, then you won’t be successful
    Jill Konrath said that “crazy, busy executives read emails with a finger poised over the Delete key.” It’s a loser of a business strategy. He’s also a professional writer and speaker for the Business Marketing Association. Business Development Clickback. This is an actual email I received recently.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 9, 2012
    [Business] Hire Jeff Ogden, the Fearless Competitor, to speak at your next marketing conference
      Jeff Ogden is a nationally recognized speaker for the Business Marketing Association. Jeff is the keynote speaker at tomorrow’s  BMA-New Jersey Social Media Symposium. Jeff was a guest on Hubspot TV. Jeff is the host of Mad Marketing TV and a new show starting May 1. Jeff is a speaker at DemandCon Boston this Fall.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 5, 2012
    [Business] Mad Marketing TV – Randy Garn shares 6 Prosperity Practices
    Randy and Jeff also discuss practical tips on creating wealth for you and your growing business. In this episode of Mad Marketing TV, host Jeff Ogden of Find New Customers speaks with Randy Garn of Prosper, Inc. about his 6 Prosperity Practices. Locate your Polaris point. Live in your prosperity zone. Earn from your core.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 8, 2011
    [Business] The “God-Father of Content Marketing” appears on Mad Marketing TV today
    Also, since I’m a big football fan, (and graduate of the top-rated business school and football legend – the University of Notre Dame) I really appreciated this infographic. Joe Pulizzi, ( juntajoe ) America’s foremost expert on Content Marketing is my guest on Mad Marketing TV  today at noon ET. Joe Pulizzi.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 18, 2011
    [Business] New release by Silverpop: Gold Partner
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation : Silverpop New Release. Silverpop just released a major new release of Engage. Watch the video and click the link to our landing page for more.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 24, 2010
    [Business] “If We Build It, They Will Come”
    This approach was made famous in Field of Dreams , (photo) when Kevin Costner created a baseball diamond in a cornfield, but it as a business strategy, I’ve seen company after company do the same thing, but unlike the movie, Shoeless Joe Jackson (buyers) never magically show up. Every business today needs a Chief Content Officer.
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 13, 2012
    [Business] Putting the Swagger Back in Sales
    SMM: You interviewed more than 6,000 sales reps across nearly 100 companies in multiple business-to-business industries for this data. SMM: You state that Challengers use their deep understanding of their customers’ businesses to push their thinking and take control of the sales conversation. What were you going after?
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 10, 2009
    [Business] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
    AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility Steve Loszewski explains how to use the AdWords Traffic Estimator tool to calculate the potential value of AdWords for your business, and gives tips for maximizing that value. Is The Hype Over Google AdWords Quality Score Justified?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 30, 2011
    [Business] CRM+ When Regular CRM is No Longer Enough
    By going beyond mere business data to provide complete customer intelligence, Our latest product CRM+ revolutionizes the way all CRM end users – from sales, marketing and service, to operations and partner channels – know their contacts and prospects, build trust, execute productive one-to-one relationships and, ultimately, drive more revenue.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 24, 2011
    [Business] InsideView Brings Added Sales Intelligence to Users of SAP CRM
    Business Insights, Contacts and News Immediately at Fingertips of Users of SAP CRM 7.0. bringing rich business insight, alerts and actionable social media to customers,&# said Heidi Tucker, Vice President, Global Alliances, InsideView. InsideView, a sales intelligence leader, today announced its InsideView CRM Sales Intelligence 2.0
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Business] Social Media 101: A Required Course
    Why then are so many businesses so reluctant to use social media? How does this benefit my business? So, while the “old dogs” are learning, taking it slow and giving it a chance, how can we help the “new dogs” or the next generation of entrepreneurs and business owners get onboard with social media?
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 14, 2012
    [Business] B2B Social Media Breaks Out at SXSW
    How drastically does the marketing world change when you’re selling to another business? Contrary to the Supreme Court decision, businesses aren’t anything like people. Learn how web analytics and optimization testing can help determine what advertising, content, promotions and strategies are right for your business model.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Business] Five Step Guide: Gaming Google for the Long Term
    Looked at another way, Google averages two algorithm changes every business day. Google makes approximately 500 search algorithm changes a year. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. Focus on your audience.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Business] Five Step Guide: Gaming Google for the Long Term
    Looked at another way, Google averages two algorithm changes every business day. Google makes approximately 500 search algorithm changes a year. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. Focus on your audience.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Business] How to Optimize Your LinkedIn Company Page in 15 Minutes
    To help you get some similar benefits, here are 10 quick tips to help you optimize your business' company page in 15 minutes. LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. Pretty hot, right? Ready? This is a five second no-brainer.
  • ONPATH  |  TUESDAY, DECEMBER 28, 2010
    [Business] Why Looking in the Mirror Make an Ass Out of U and Me
    We let anecdotes guide our business decisions , even when we have the capability to prove our suppositions right or wrong. Speaking of email, some businesses believe almost all of their subscribers are looking at their email via a mobile device. Written By: Jay Baer , Author of Convince & Convert Blog. December 9th, 2010. Test it.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JULY 20, 2010
    [Business] Maximizing the Time Value of Content
    The customer lifecycle begins with trading companies’ content for prospects’ attention and then gradually transforms into trading companies’ products for customers’ business. They’re busy people with hectic schedules and they’re only willing to spend time and attention on something that will help them accomplish their missions. 
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 9, 2010
    [Business] Content Marketing to the Male Brain
    79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). What can we learn from brain science about how to market to men? The Old Spice site has some great TV clips that do a good job of appealing to men’s views of themselves, using humor and exaggerations of stereotypes.
  • JUNTA 42  |  THURSDAY, JUNE 24, 2010
    [Business] Hey Content Publishers - Custom Media Day 2010 NYC is Coming
    This is our third annual event and we are again partnering with our good friends at American Business Media and the Custom Content Council.   Custom Media Day is a one-day event specifically designed for custom publishers, content agencies, journalists and other content providers that are looking to grow their businesses
  • WEBBIQUITY  |  FRIDAY, JANUARY 21, 2011
    [Business] How to Sell, Even if You Hate Selling
    Most people hate the idea of “selling&# themselves, whether a job seeker vying for a new corporate role or an independent consultant looking to develop business for his or her services. Unfortunately, to be kept profitably busy, some selling is necessary. Repeat business and referrals were the rule of the day. Digg this!
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 18, 2010
    [Business] Book Review: SNAP Selling
    Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. As Jill notes in the book’s introduction, today’s buyers are crazy busy. Don’t you love it when you pick up a book and realize in just the first pages that the author really gets it ?
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2011
    [Business] What's Your Facebook Ecommerce Strategy?
    Anyone who conducts retail business online will need to develop a plan to interface to Facebook’s integrated payment systems. These portals bring like-minded people and businesses together to exchange information, opinions, and to conduct ecommerce strategy. Facebook now has several integrated payment partners. Most definitely.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 6, 2012
    [Business] 5 Ridiculous B2B Social Media Marketing Myths
    As marketers we are in business to generate revenue. For the first time a non-customer can actually have monetary value to your business. In fact social media has applications across most aspects of a B2B business. B2B social media is gaining wider adoption. Change and myths go hand-in-hand. This is likely the most common myth.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 20, 2010
    [Business] Social Media Strategy: READY-FIRE-AIM
    My understanding of social media and how to use it was greatly expedited because my rifled focus on applying it for new business. Shooting from the hip does not make sense. Your purpose should dictate strategy. Of those companies that work from some plan, 94% said that marketing activities are included in the plan. take my survey [link].
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 7, 2011
    [Business] 5 B2B Social Media Data Visualizations
    These are not exclusively about B2B, but they all represent business and marketing. Social Media in Business: Fortune 100 Statistics. Many people use the Fortune 100 as a benchmark for business practices and this data visualization shows their use of various mainstream social platforms. Click on each graphic to view it larger.
  • MI6 MARKETING AGENCY  |  MONDAY, NOVEMBER 7, 2011
    [Business] Our Fav Posts, Week of October 31
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Beyond Facebook – Do We Really Know What Social Business Means? Helping Unlock the Marketing Puzzle.
  • MI6 MARKETING AGENCY  |  SATURDAY, OCTOBER 8, 2011
    [Business] Our Fav Posts, Week of October 3
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Source: Business 2 Community) | Read the annotated post here. Helping Unlock the Marketing Puzzle. Source: Co.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Business] Our Fav Posts, Week of September 26
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Source: Harvard Business Review) | Read annotated post here. Helping Unlock the Marketing Puzzle.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 16, 2011
    [Business] Can CRM Add-Ons Replace Marketing Automation?
    This will be reinforced by the business need for tighter coordination between sales and marketing, as well as the larger role played by corporate IT groups in selecting customer-related systems. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary.
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Business] Get the Most Out of Twitter Hashtags
    If your event is the Business of the Calling Ducks conference, don’t use #businessofthecallingducks as your tag. Jason Breed Hashtags do help categorize, however not structured enough for businesses. View More » Business Virgin America Wants Your Awkward Fam. Just be sure not to flaunt your new hashtag wisdom.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 24, 2012
    [Business] Lead Generation: How 64% of marketers starve Sales of opportunity
    The report compiled survey responses from nearly 2,000 organizations, of which 73% sell primarily to other businesses. Tweet Let’s say you’re dining out, and you order chicken pad thai. You wouldn’t think much of the chef, yes? Frankly, you could rightfully draw the same conclusion if you extended that analogy to marketers.
  • MARKETING INTERACTIONS  |  THURSDAY, JANUARY 3, 2013
    [Business] Content Marketing Requires More Than Content
    But there is nothing to help their prospects build a business case. Lately, I've been receiving calls from B2B sales executives in search of how to use content to drive pipeline momentum. Many of their companies have marketing teams that are doing good work. They aren't talking incessantly about themselves. Wasn't that the point?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 26, 2012
    [Business] Why 75% of Marketers Are Experiencing Lead Generation Pain and How to Stop It Before It’s Too Late
    What are the common business issues? Tweet The precursor of change is always pain. For most of us over the past four years, our marketplace has inflicted varying levels of it as we have slogged through the most challenging economic climate since the Great Depression. This tells me they either. have an impressively high pain tolerance, or.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 1, 2013
    [Business] Lead Generation: 5 tips to generate leads faster on LinkedIn
    Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Guess what? Industry. Location. Title.
  • SYNECORE  |  MONDAY, JUNE 24, 2013
    [Business] Why Non-Profits Need Inbound Marketing
    However, just like any other business, be strategic about what channels you use. 'An exciting announcement came out of HubSpot last week that''s got the inbound world buzzing. HubSpot is helping charity: water use the principles of inbound marketing to further spread the non-profit’s mission. Pretty cool, right? So, you’ve got the content.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 11, 2012
    [Business] 8 Questions to Steer Your Marketing Priorities
    Fortunately, finding that out is surprisingly easy, says Kristin Zhivago, President, Zhivago Management Partners , a business-growth consultancy. Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Business] Marketing Strategy: 3 Steps to find the best tactics and results
    Popular press, including Intelliquest Business Surveys , Wired , IDG Enterprise Research and Endgadget. Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? “It’s too easy to get lost in the noise.”
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 26, 2012
    [Business] Trade Show Follow-Up: 5 tips to optimize response
    They put together a list of attendees’ contact info based on collected business cards, contest entries and captures from the dreaded lead guns, which instantly gather contact information by scanning trade show badges. But, do marketers make the most of this investment? can’t help but wonder given my own trade show attendance experience.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 10, 2012
    [Business] 5 Secrets to Ray Dalio’s Hedge Fund Success
    He works ON his business, not AT his business  – Dalio understands that intellectual capital, enterprise experience and operational systems & processes must be captured, documented and integrated into the day-to-day decision-making of a firm. Hedge Fund Craftsmanship. Unlike Donald Trump, Dalio didn’t inherit wealth. billion.
  • INSIGHTIQ BLOG  |  WEDNESDAY, OCTOBER 31, 2012
    [Business] Designing Effective KPI Dashboards - Part 2: What Do You Want?
    Defining and organizing metrics by categories allows you to be targeted and focused on the specific KPIs that address specific questions, such as: Business metrics – what is the impact on acquisition, growth and retention? When it comes to determining what you want from a Dashboard, keep repeating this mantra: less is more.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JANUARY 25, 2012
    [Business] Using the Survey to Build Customer Engagement in Neolane
    Marketing automation tools have allowed us to connect survey results with specific customer segments and therefore drive business insight and strategy. By using Neolane, and other marketing automation tools, we can successfully deliver surveys, collect responses, and use that information to drive real business insight and customer engagement.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Business] How to Organize a Digital Marketing Team – Lessons from Hubspot
    'Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” They’ve grown extemely fast. Stay tuned.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Business] Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
    Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. You’re not alone. Hint: zero of them are Facebook’s fault.).
  • MARKETING INTERACTIONS  |  THURSDAY, JANUARY 31, 2013
    [Business] The Cost of Misaligned B2B Marketing
    And I've been in the business environment for quite a while. When alignment is discussed in marketing, the usual application is to sales and marketing alignment. This has been an ongoing conversation for nearly as long as I can remember. What I'm talking about are two sources of fragmentation - the second driven by the first.
  • MARKETING INTERACTIONS  |  FRIDAY, MARCH 18, 2011
    [Business] Considerations for B2B Email Frequency
    Remember that your buyers are just as busy - if not more so - than you are. This is a question that gets asked a lot; How often should we send emails during a nurturing program? And, yep, wait for it — the answer is — it depends. Buyers will move at their own pace. Fatigue them and lose them. What volume of content can your resources produce?
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 19, 2009
    [Business] BANT - It's Not Always The Lead Score
    Andrew Gaffney writes in a blog article, When BANT Becomes AINT: The New Realities Of Buying Requires Scoring Refresh : However, in the current business climate, many executives I’ve talked with indicate that very few projects have been given the final budget stamp this year. Do you agree? is all about the Buy Cycle not the Sales Cycle.
  • SALES CHALLENGER  |  TUESDAY, AUGUST 28, 2012
    [Business] The Most Annoying Corporate Buzzwords
    Recently I stumbled across this post from Forbes about the Most Annoying, Pretentious And Useless Business Jargon. (This is a guest post by Jeff Schott of the Communications Executive Council, SEC’s sister program for heads of PR and corporate communications. Visit the original here! ). We’ve all experienced it (probably even today!)—the
  • WORKFACE  |  THURSDAY, JUNE 14, 2012
    [Business] Trust & Potential Customers on the Web
    I also made it a point to have him impart his thoughts about a few macro issues critical to business success for all Companies. Customers have an innate ability to interpret the intentions of a Company they are considering doing business with. Carl is the founder and Managing Director of C.R.O. Success LLC. Well said, Carl. Well said!
  • WORKFACE  |  MONDAY, DECEMBER 5, 2011
    [Business] How to be Where Your Customers Are – In the Digital Flesh
    And today just about every major business website has social buttons (Twitter, Facebook, LinkedIn, Google+, etc.) They even give me a personal business card and walk around to the side of the check-out counter and hand me my bag with a smile. This was the classic Static Brochure website. ” or user-generated content platforms.
  • B2BMARKETINGSMARTS  |  MONDAY, NOVEMBER 22, 2010
    [Business] B2B Marketers: Put your competition in its place.
    You’re indirectly ascribing the competitor a certain business or market acumen they may not deserve. Marsha Lindquist , in her blog posted on My Article Archive, addresses this point directly in “ For Better Business Results, Focus on Your Customer, Not Your Competition.&# Competitors can make mistakes.
  • B2BMARKETINGSMARTS  |  TUESDAY, FEBRUARY 9, 2010
    [Business] To make big B2B marketing strides in 2010 — go lateral.
    Since September of 2008 every one of us in B2B marketing, or frankly, in every area of business, has been pressured to cut costs, do more with less, and generate and convert enough new customers to remain profitable and grow. These days, however, companies are running out of ways to cut costs and have reached the bare bones of personnel.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 4, 2010
    [Business] My “duh” moment on the vital need for both inbound AND outbound B2B marketing.
    There are so many aspects in the operation of a successful business, or even in a given department of that business, that the most painful problems are addressed first. A colleague of mine who is a commission salesperson flew back East yesterday after an invitation from a prospective customer to make a presentation to his company.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 5, 2012
    [Business] Optimizing the Lead: 4-step lead generation analysis
    It’s really quite simple, but it requires taking the time during an already hectic Q4 close to evaluate what really works while building a deeper rapport with an equally (if not more) busy team of quota-carrying sales reps. But, in reality, any marketing process can be optimized. Including lead generation. Step #1: Review closed deals.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 6, 2012
    [Business] Creating an Influencer B2B Marketing Strategy to Fuel your Local Buzz
    But who will make a good influencer for your business will be easier to define as you work with them more and more. Having your own set of internal metrics to track success of collaboration efforts with influencers is the best method way of defining the right type for your business. How to find your local influencers.
  • STORIES THAT SELL  |  MONDAY, FEBRUARY 10, 2014
    [Business] Why Some Buyers Don’t Look at Case Studies
    Then why is it so rampant in business-to-business marketing? 'Locked. Let''s suppose, for a moment, that you''re in the market for a new car. You probably don''t just get up in the morning, head to a dealership, drive one and buy. Before that, you might spend months - or even years - thinking about what type of car you would like.
  • B2B VOICES  |  FRIDAY, APRIL 20, 2012
    [Business] 10 Topics for My Social Media Marketing Class
    Thomas Opus School of Business. 10 Topics for My Social Media Marketing Class. m doing my third go-around this spring teaching Transformative Social Media Strategies , an executive education course at the University of St. The fun starts May 2 and runs Wednesday evenings for four weeks in downtown Minneapolis. But both are skilled positions.
  • HUBSPOT  |  FRIDAY, JULY 1, 2011
    [Business] Top 5 Metrics for Auditing Your Social Media Marketing ROI
    Participating in social media can have a number of beneficial business applications such as facilitating customer service and boosting public relations. While social media participation can do wonders for some businesses, it might not be as powerful a marketing method for others. Top 5 Social Media ROI Metrics. What surprises you?
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 27, 2013
    [Business] Cracking the Code on LinkedIn is For Marketers Too
    The group I moderate has now become an inbound ‘business opportunity’ marketing machine.”. Jill Konrath and I recently released a report, Cracking the LinkedIn Sales Code , that details what we learned from a survey of 3,094 salespeople about their use of LinkedIn as a sales tool. Establishing a Professional Presence.
  • B2BBLOGGERS  |  TUESDAY, JUNE 1, 2010
    [Business] 17 Essential Tools You Need To Produce Your Own Videos
    About The B2Bblogger : Talmadge Boyd @Talmadge has been building businesses around online communities since the late nineties. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. And the first place to begin is with GEAR. Regarding the first two items, you’re in luck. Two Way Conversation 5.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 21, 2013
    [Business] How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More
    When scanned and populated into your CRM, you eliminate the data entry errors that inevitably happen when business cards are entered manually. Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Invest in working smarter.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 23, 2013
    [Business] How Does Teleprospecting Fit Into an Inbound Sales Methodology?
    Now, you are into the meat of teleprospecting: prospecting new business for your company via technology (the telephone). If you can turn your call into a consultative process in which you are working with a prospect to help them improve their business, you are practicing effective inbound selling. What is an inbound sales methodology?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 9, 2013
    [Business] Are you Considering Your Competition Before and After a Sale is Made?
    Sometimes we think about competition when we are trying to win business and not always when trying to maintain business. 'Last week our company took part in a great consultative inside sales training. The training from last week really helped to reinforce the topic of Knowing your Competition. Seems simple, right?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 9, 2013
    [Business] Sales Prospecting Perspectives Weekly Recap – Week of August 9, 2013
    Read the article to learn what these steps entail, and the benefits of having a sales enablement team for your business. His blog post includes tips for showing that you have their back and insight gained from other sales professionals such as Robert Sutton from the Harvard Business Review. 'Happy Friday, readers. Comment below
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JUNE 6, 2010
    [Business] When Plagiarism is NOT Flattering
    Here is how Michael describes himself: “ Michael is a POLISHED BUSINESS EXECUTIVE with a proven history of success including nearly fifteen years of successful leadership experience. When Plagiarism Is NOT Flattering. The internet can be so easy to simply &# copy&#   and use others expertise. Ken Thoreson. Ken@AcumenMgmt.com.  . Roman.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 2, 2013
    [Business] 7 ways to get employees to adopt your enterprise social media initiative
    Now, in this simple example, there were some legitimate business  benefits: Value of the employee’s time. 'Awhile ago I wrote that that the biggest value delivered by social media technologies will be the internal use of these ideas  instead of the external marketing application we usually think about. But people? This is a key idea.
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Business] The Modern Marketing Agency Pitch
    Needless to say, the other businesses in the neighborhood were not amused. These days, still clients expect a story-telling approach, but they often expect the “happily ever after” moment to focus not on the client-agency marriage but on what exactly you plan to do to make their business more successful. Seriously, it was a huge deal.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2011
    [Business] MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner
    But looking beyond individual SEO tactics to the companies’ big-picture B2B marketing strategies reveals some interesting insights about how today’s businesses are – or aren’t – leveraging their SEO techniques. Of SEO techniques used by the businesses surveyed: Content creation works best, but takes the most work.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Business] Creating Engagement in B2B Marketing
    Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. A recent Cone Inc.’s Nearly all participants — 93 percent — believe all companies should have a presence in social media. Creating Engagement. Measuring Engagement. Tweet This! Share this on Facebook.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 6, 2012
    [Business] Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More
    In a marketplace inundated with fresh ideas, platforms and strategies, it’s easy to steer marketing off course, especially in a harsh business environment, warns Arnold. This is especially impressive considering it was during a period that has been tumultuous for the “hypercyclical” staffing industry. Step #1: Clarify value. Send direct mail.
  • MARKETING INTERACTIONS  |  SATURDAY, APRIL 9, 2011
    [Business] Hello Mr. Customer; It's Me.Your Vendor
    Create content that showcases your company’s expertise in helping your customers meet their future business objectives. According to research by BtoB Magazine, 58% of B2B marketers say that marketing involvement never stops and must continue across the entire customer lifecycle. So where does that leave customers? certainly hope so.
  • MARKETING INTERACTIONS  |  TUESDAY, JANUARY 18, 2011
    [Business] The Power of Monotony in Content Marketing
    It means staying with those ideas over the long haul, exposing all the different facets of how the idea impacts your prospects' business success in relation to the problem they're solving. I bet you're thinking, no way does the idea of monotony in B2B content marketing make sense, right? Monotony is boring. Monotony is the enemy.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [Business] How to Be a More Agile and Effective Email Marketer
    What is the entire planet talking about that might be in some way related to my business that I can then use as an opportunity to send an email right now ?” Start by setting up Google Alerts for some industry keywords related to your business. So how come marketers don’t do more of this? Connect with HubSpot
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 14, 2011
    [Business] Use LinkedIn Group Statistics for B2B Social Media Success
    It is good to understand where your group members are located because you can connect this to regional events or a regional focus of your business. LinkedIn added statistics to their groups, and these are visibile to everyone, whether they are a member of the group or not. Data Points to Track In LinkedIn Group Statistics. Member Growth.
  • MARKETING INTERACTIONS  |  THURSDAY, JUNE 21, 2012
    [Business] Content Curation Sneaks Up on Marketers
    This is because I'm too busy to go read other people's posts. I've read a lot of articles and blog posts about content curation. have to say that I've been outspoken about not being a fan. Mostly, my reaction is related to the ridiculous notion that a company can become a thought leader through curation alone. Sharing is good.
  • BLOG MY CALLS  |  TUESDAY, JULY 30, 2013
    [Business] Why Agencies NEED Call Tracking
    They are the #1 customer of LogMyCalls and are the focus of our entire sales team and business development staff. 'Hundreds--maybe thousands--of agencies across North America use call tracking. These agencies run the gambit from conversion optimization consultants and SEO firms to PPC agencies and traditional ad agencies. Genius.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 11, 2012
    [Business] Lead Capture Optimized: 201% increase in captured leads with clearer value proposition
    Here are the details of that case study: The Background: The company in the case study was a B2B company (anonymized for its protection) selling data and mailing lists to other businesses. Tweet I just arrived at the Pre- Optimization Summit workshop in Denver and caught the end of Dr. Flint McGlaughlin’s Value Proposition Session.
  • REVENUE JOURNAL  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Business] Efficiency is the new gold
    What makes your business special? It doesn't matter if you are one person working out of your house or a company with thousands of employees. If you are the most efficient at what you do, you're golden. Efficiency is a big concept. That label belongs on a lot of good things. If you are efficient, you
  • MARKETRI  |  THURSDAY, MARCH 7, 2013
    [Business] Does Your A/E/C Firm Need a Competitive Advantage?
    If there isn’t a large budget for hiring a team of in-house marketing and public relations professionals, it might be wise to investigate hiring an outsourced marketing services partner to help your firm grow its business through a targeted public relations program. This will help you attract potential clients and grow your business.
  • E-STORM  |  THURSDAY, MARCH 18, 2010
    [Business] We're on a roll! e-storm named one of 2010's Top B2B Agencies
    We look forward to growing this side of our business in the coming months and years. In that list, e-storm was among the top 49 interactive agencies with B2B expertise. This recognition complements our recent placements in the Inc 5000 and Inner City 100 lists. So Why Are Search Marketers Still Using Unsophisticated Metrics? Privacy Policy
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Business] 90 Tips to Make Your Blog Rock
    Suggestion maybe create a separate dedicated email account eg alert@jeffbullas.com so that it doesn’t overwhelm your personal or business account 75. This content was simply about insight and ideas about how they run their business. It will keep me busy with ideas for months and months. 90 Tips To Make Your Blog Rock 1. Thanks!
  • PHOENIX RISING  |  WEDNESDAY, MARCH 10, 2010
    [Business] 8 Signs of a Positive Leader
    Those with true expertise usually also have the guts to spit in the face of a business storm and come out a winner.They don't collapse under the weight of negative commentary, shudder when the naysayers gather like a pack of wolves. Yesterday I added my two cents on sensationalism across so many aspects of our lives.  Thumper Rules!
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 15, 2012
    [Business] Top Website Design Trends for 2012
    Keeping up with these constant developments is essential, but it's important to keep in mind that effective web design is more than just a coat of paint; it always needs to support your business goals. 2012 has brought with it a wave of web design trends. HTML5, CSS3 and JQUERY. Mobile Compatibility and Responsive Layouts. The Grid. Parallax.
  • VIEWPOINT  |  WEDNESDAY, APRIL 24, 2013
    [Business] PowerViews with Jim Dickie: Customer-centric is Key
    Jim is also an author and often-requested keynote speaker at sales management, CRM and E-Business conferences. 'My guest today is Jim Dickie. Jim has over 29 years of sales and marketing management experience. He began his career with IBM and Sterling Software and then went on to launch two successful software companies. Not Enough Leads.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 3, 2013
    [Business] Social Media: How Motorola Solutions uses Facebook to generate more engagement
    The company followed the conversations of its Facebook audience and developed a Motorola Solutions Facebook business page , which features links to relevant content – such as a whitepaper on next generation public safety – that served as a response to the ongoing conversation. And, consider the experience of Motorola Solutions.
  • MARKETING INTERACTIONS  |  TUESDAY, MARCH 8, 2011
    [Business] Lead Generation is NOT IT
    In the 2010 B2B Content Marketing Trends report from Marketing Profs and Junta42 they found: "Marketers report that content marketing supports multiple business goals, led by brand awareness (78%), customer retention/loyalty (69%) and lead generation (63%); the least widely employed goal for content marketing is lead management/nurturing."
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [Business] Sales and Marketing: The technology behind CRM
    At the same time, the IT department traditionally has controlled technology pieces, so the CIO could possibly own the CRM technology, allocate usage, and make functional decisions based on the business outcomes Marketing and Sales are looking for in using CRM tech. Marketing, Sales (and IT) alignment. The role of marketing automation.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, OCTOBER 20, 2011
    [Business] Want to Pitch Bloggers? Have a Strategy First.
    The panel, of which I was a part, featured four bloggers: two from actual news agencies, a food blogger who blogs at night after her day job, and myself — a crazy busy marketing consultant who blogs when I can squeeze it in. You can read the Tweet stream to see some of the questions and comments. All of us love blogging.
  • LEADSLOTH  |  WEDNESDAY, FEBRUARY 10, 2010
    [Business] B2B Marketing Analytics
    SiriusDecisions did a lot of work here by defining the demand generation waterfall model: Inquiries > Marketing Qualified Leads > Sales Accepted Leads > Sales Qualified Leads > Won Business. On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). Why Analytics?
  • HUBSPOT  |  FRIDAY, JUNE 24, 2011
    [Business] 9 Ways to Instantly Improve Your Content
    It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. While the strategies in this post will instantly make your content better, they are also part of the blueprint for creating remarkable business content. Tell stories related to your industry and business.
  • MARKETING ACTION  |  MONDAY, DECEMBER 9, 2013
    [Business] Marketing in Canada? You Must Comply with New Law by July 1, 2014.
    'The hammer fell on Wednesday, December 4 th :  Canada’s Anti-Spam Law (CASL) regulations were officially published, putting the marketing industry on notice that Canada means business when it comes to driving out spammers, phishers, and identity thieves. Most of CASL comes into force on July 1, 2014. The key tenets. Quotes and estimates.
  • B2B LEAD BLOG   |  FRIDAY, MARCH 4, 2011
    [Business] The Smartest Marketers Never Stop Learning
    You see, the business world is changing so rapidly that to keep up, to remain relevant, to make sure I’m doing the best for my clients, my business, and my profession, I have to constantly study, read and observe. The frontlines of business are anything but textbook-perfect. But here’s the reality: I’m still learning.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 19, 2013
    [Business] How Co-Marketing Can Expand Your Reach
    Every time business travelers fly to a location where one of these top providers is located,  they have a ready-made reference to help them find a good meal … and, if need be, a top-notch surgeon. Here are four quick tips we’ve learned from trial and error: Make it a win-win: Identify partners that align well with your business.
  • SYNECORE  |  SUNDAY, FEBRUARY 9, 2014
    [Business] Marketing Goes SoLoMo
    Whether looking for a place to eat, a hot (and affordable) new shirt, or a timely piece of advice or information, whoever provides the most simple and proximate solution will likely win our business (and, by extension, our allegiance). What Can Businesses Do to Prepare? Here’s what I mean. Proximity in Action. What is SoLoMo, Anyway?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 13, 2011
    [Business] Marketing Automation Skills are Scarce: Strategies to Close the Gap
    As you might expect, this approach is most common among at the small business end of the marketing automation spectrum: Genoo , MakesBridge , and OfficeAutoPilot are good examples. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. ease of use.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Business] Measure Your Content Marketing ROI with Call Tracking
    'Businesses today continue to spend more on content marketing. In a nutshell: Your content should include calls to action that drive potential leads to visit a special landing page to either fill out a web form or, depending on the nature of your business, make an immediate purchase. You need to be prepared. CEOs care about money.
  • SALES CHALLENGER  |  WEDNESDAY, JULY 25, 2012
    [Business] How Challengers Account Plan
    For non-members, check out our latest blog for the Harvard Business Review on Mobilizers. W hat should be keeping this customer up at night ? That is the single most important question sellers must know about their best accounts – arguably all accounts – but most certainly their most promising. The Plan is comprised of 4 critical questions: .
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