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  • INFER  |  THURSDAY, MAY 12, 2016
    [Business] How Social Tables Captures New Revenue Opportunities with Infer
    When the company looked to expand its business last year, the marketing team added more passive channels to drive new inquiries at the top of the funnel. Social Tables is a cloud-based event management software that helps venues and event planners work more collaboratively together. Customer Stories Lead Scoring Profile Management Use Cases
  • WINDMILL NETWORKING  |  MONDAY, JULY 28, 2014
    [Business] [CASE STUDY] How To Woo Your Customers? (This Travel Company Knows)
    This Travel Company Knows) by Zsuzsa Kecsmar - Maximize Social Business. Would you cherish a company that sends you and your spouse on a romantic trip? Well, this is what one of Antavo’s customers did with 138 people. iDBUS is … Continue Reading. CASE STUDY] How To Woo Your Customers? Optimize Your Blog for Mobile Devices.
  • PAUL GILLIN  |  TUESDAY, SEPTEMBER 6, 2011
    [Business] The Trouble with Klout
    Klout’s weaknesses have not stopped it from amassing an impressive list of more than 3,000 business customers and from being incorporated into popular applications like HootSuite as a standard metric. Estimating influence is a delicate balance of art and science. The more I look at it, the less I like it. Beyond Followers.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Business] Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
    Social media can be awesome for not only generating brand awareness and offering great customer support, but it also can also help a business' bottom line. Ask them which ones they use for business purposes and which ones for private purposes. It’s very easy for social media marketers to get caught up in the latest "in" thing. Meerkat!
  • HALEY MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Business] How Should Our Staffing Firm Use Facebook?
    You should have one official business page to represent your company on Facebook. This should not be a “friend” page where you create a personal profile for your business, but a business page where people have the opportunity to “like” your company and follow your business. Constantly. Having a Facebook company page.
  • B2B IDEAS @ WORK  |  THURSDAY, OCTOBER 16, 2014
    [Business] B2B Tricks to Treat New Prospects
    Crafting some branded, tongue-in-cheek content or images will show prospects you can be fun to do business with, which is particularly helpful if you’re in an industry that might be perceived as boring or a little too buttoned up. Halloween is right around the corner. What does that mean for B2B marketers? Opportunity.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Business] What is Right with HR Recruitment Technology
    Twitter | Facebook | LinkedIn | What is Right with HR Recruitment Technology by Laurianne Laval - Maximize Social Business. Before explaining what is right in HR Tech, let’s first define what HR Technology is. Keywords surrounding the HR world started to flood the web. Laurianne is Public Relations Manager at myjobcompany.com.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Business] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
    Google dominates the search market and has a bias toward Google+ content, so any business looking to boost their overall search engine visibility can’t ignore Google+. Every Google+ page gives you the opportunity to add links that are important to your business in the “Links” section under the About menu.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 14, 2013
    [Business] How to Love Your Customers with Inbound Marketing
    In today’s busy, information congested world, you need to love your customer to stand out. There are 200 business spam emails each day. Don’t sell to them, spam them, tolerate or ignore them. Love them. Don’t sell, nurture. Nurture? What does that have to do with marketing? Don’t spam them. Bad, bad marketers.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 27, 2012
    [Business] 10 Reasons You Can’t Get Found Online
    It’s critical that qualified prospects find your business on the Internet. Contact us today to get a quote for updating your existing or creating a new website that will get your business found online! If you’re not getting found, you’re losing leads and potential revenues. Your website uses outdated programming code.
  • B2B MARKETING TRACTION  |  WEDNESDAY, OCTOBER 19, 2011
    [Business] B2B Marketer: Are You a Hedgehog or a Fox?
    In business there are hedgehogs and there are foxes. They don’t jump onto the latest marketing bandwagon until they have a clear understanding of how it will or won’t support their primary business goals. believe the concept applies to marketers, too. The foxes knew many things but lacked consistency. They simplified.
  • SYNECORE  |  TUESDAY, AUGUST 18, 2015
    [Business] Inbound Marketing 101: Lessons from the Cat Food Aisle
    A big part of marketing, and of business for that matter, is helping your consumers resolve a want or a need. The brand that resolved all three of these won my business. Yesterday evening I was one such consumer. Let me offer a little background. Image Courtesy of Oliver the Cat. Convenience, Simplicity, Price. Marketing Takeaways.
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Business] How Long Until You See Results From Blogging?
    Much like the hopeful gym-goer denouncing their workout after the scale showed no weight loss after one day, business bloggers are also often restless. You first need to define what the overall objective is for blogging as it relates to your overall business goals. Where''s all the dang traffic?". Well, sure. Identifying Your Purpose.
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Business] How the CEO Can Enhance Sales, Marketing, and the Executive Branch
    movement harshly declare that proactive targeting and prospecting for new business is dead. New business. New business and existing customers. Someone once told me that CEOs don’t care about leads. They only care about revenue. They go into a black hole (sometimes called CRM). It doesn’t have to be that way. But it isn’t.
  • THE ROI GUY  |  THURSDAY, JUNE 19, 2014
    [Business] SiriusDecisions Research: Longer Sales Cycles Drive Need for Change
    Proactively delivering a CFO ready business case is key for you to gain project approval. Sales cycles are taking longer than ever, lengthening by 24% over the past two years, this according to research by SiriusDecisions. Just two years ago, the average sales cycle was 6.4 Why the longer sales cycle?
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 16, 2012
    [Business] Are LinkedIn Endorsements Too Easy?
    The kind they teach you in business school? LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Here are some things you should know about giving others endorsements and why you need to manage endorsements given to you. You can also add a skill to endorse, if you’re so inclined.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Business] What Should I Tweet? 8 Places to Find Fantastic Content [SlideShare]
    For the average person or business, growing your following takes time and attention on a daily basis. Unless you’re famous, it’s really difficult to amass a huge following on Twitter without some hard work. You just need to know how to invest your time and effort. Guy arrived at 1.4 Social Media
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Business] How to Encourage Engagement on Facebook
    With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network. Recently, AT&T released the results of its Small Business Technology Poll. In the survey, AT&T found that 41% of small businesses surveyed have a Facebook page for their business.
  • B2B IDEAS @ WORK  |  TUESDAY, AUGUST 2, 2011
    [Business] B2B Word on the Street: Selling
    have been in the advertising and marketing business for decades now, and I believe it's my understanding of the creative process, strategy, human nature and selling that has helped me succeed. This Week's B2B Word on the Street is: SELLING. you're weak," he grabs their attention -and their throats - with his words. Sold out.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 20, 2012
    [Business] 5 Steps To Connect With People Outside Your Network On LinkedIn
    Though some people might shirk at the idea of paying for such a service, consider it a business investment that may have lucrative potential. The challenge is that restrictions exist within LinkedIn that may prevent you from inviting others you don’t personally know.  Also mention how you can help them.  LinkedIn
  • WRITTENT  |  MONDAY, MAY 19, 2014
    [Business] 7 Must-Do Things for Successful Content Marketing
    Most businesses understand that content is an extremely important part of their online marketing strategy, but not all businesses know how to use their content properly for the best effect. Did you know that more than 90% of companies use content marketing techniques ? Luckily, we’ve sorted out the wheat from the chaff for you.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 29, 2012
    [Business] Is Pinterest a Good Social Media Marketing Investment?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this In the words of Mugatu:  “Pinterest, so hot right now”. But, is all the hype warranted? Recently, Pinterest has seen its growth skyrocket. All interesting, especially for a site that is still in beta.
  • SAZBEAN  |  MONDAY, AUGUST 22, 2011
    [Business] Ask Your Social Media Questions & Get Answers from Pros
    Are you ready to take the next step with social media to make it work for your business? Need some tutorials on how to get the most out of social media? I’ve teamed up with Exploring Social Media to provide a resource to help you use social media to grow your business. Take your business to the next level by joining now.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 4, 2012
    [Business] Content Marketing Tasks: Practice Makes Progress
    Many small business owners and entrepreneurs including many of  my clients  love the chance to get up and speak. You’ve got to deliver a speech yourself in order to represent your business and get clients. Persistence has been touted by poets for a reason. Your brain learns a lot each time you try something, even if you fail.
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Business] How to Unsuck at Personalization in Marketing
    Regardless of the channels, many businesses still suck at personalization. Realize their multi-channel mindset is not that of their customers who see brands and businesses as a whole. Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. Right.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Business] How To Get A Positive Return On Your Marketing Investment
    It’s no wonder that 80 percent of marketers have trouble proving the business value of their spending, campaigns, and activities. Some businesses even use social as a direct source of leads, and since those leads are qualified by their interests, firmographic info, and communication history, they have a high chance of converting.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 26, 2012
    [Business] Trade Show Follow-Up: 5 tips to optimize response
    They put together a list of attendees’ contact info based on collected business cards, contest entries and captures from the dreaded lead guns, which instantly gather contact information by scanning trade show badges. But, do marketers make the most of this investment? I can’t help but wonder given my own trade show attendance experience.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Business] Where Do Marketers Get Leads? [Data]
    Lead Generation & Budget by Mode of Business. Notable Findings: 9% of small business leads are from blogging, and they are allocating 12% of their budget toward this lead source. Does it jive with what you''re seeing in your own business? After all, that''s where it all starts, right? Notable Findings: U.S.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Business] Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
    What about thinking B2H—business to human? It puts a face on your business, providing a sneak peek behind the curtain, so to speak. Author: Lisa Marcyes While scrolling through my Twitter feed yesterday, I began thinking about the bulk of content being posted and how indifferent I was to most of it. So what’s a marketer to do?
  • JUNTA 42  |  WEDNESDAY, MAY 30, 2012
    [Business] Finding Your Content Marketing Hedgehog
    The hedgehog , in business, is that thing your business can be the best at…that combines your unique talents and passion into something you can make money doing. If you’ve read anything from Jim Collins , most notably the author of Good to Great , you know about the hedgehog. There was some backlash to this.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 30, 2011
    [Business] The Biggest Challenge in Content Marketing
    also answered one of the biggest marketing challenges for small businesses,  How To Create Killer Content: Speak To A Customer  where I tell very simply how you can use your customer stories to tell your story. Now, there is one big question that these posts discuss that I’d like to emphasize. So how do we help address this challenge?
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Business] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. This is something I don’t normally do. I’ve been doing this particular workshop for a while, and the flow works well with small businesses. looked around at the business leaders. Really!
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 28, 2015
    [Business] What’s the Deal with CMO.Deloitte.com?
    Our workforce, clients, and stakeholders are all potential brand ambassadors and we need to look at them as a constituency we can enable and empower. I see my role as building the organization’s reputation, developing stronger client insights and relationships, innovating new marketing approaches, and ultimately fostering business growth. 
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 7, 2014
    [Business] Why Video Marketing Adoption Drives Positive Change
    How does that translate to value for the business? The Change Factor: Video forces you understand why content assets matter to your business, how to measure them, and what to do with that data. Now, it’s a rare thing to have a single tactic deliver such transformative results. Should you be tracking views alone?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 1, 2015
    [Business] How We Overcame 2015’s Top Content Marketing Challenges
    However, in today’s age of new marketing and advertising tactics, success can be measured at a broader business level. It’s also a good idea to put a list of metrics together and explain their impact on search and overall business. It’s hard to believe 2015 is coming to a close. Coming up with Fresh Content Ideas. Need Content Ideas?
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Business] 11 Ways to Use Content to Build Online Authority
    And why are so many marketers and business owners fighting to be the online authority in their industry? And if you're a business owner, you've gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue. Create Niche Content.
  • 3D2B  |  TUESDAY, MAY 3, 2016
    [Business] The Essential Role of Telemarketing in Account Based Marketing
    Instead of fishing for business with a net, this strategy is like fishing with a spear. Use one piece of business within a company as a stepping stone to others, gradually increasing their foothold . Account based marketing (ABM), a term coined by ITSMA in 2004, is not new. What Is Account Based Marketing? There is no waste. Why Now?
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 20, 2011
    [Business] Savvy Speaks: When Outsourcing Makes Sense
    If you haven't heard it yet, there's a new buzzword out there in the business world; it's "giggers." " While this is basically just a fancy new term for "freelancers," the rise of the term parallels the rise of the gig workstyle. Stephanie. The Sky's the Limit. Michele. The answer depends on you.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 27, 2014
    [Business] 5 easy copywriting rules for your content strategy
    For example, if you are reviewing a new model of skateboards on offer by your business, including some of that sport’s colorful slang and jargon could be acceptable, and occasionally perhaps even some strong language. Quality content includes many ingredients. Your tone. Tone is the attitude expressed by your writing. Bantering? Concerned?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 11, 2015
    [Business] Tips To Build Engagements: Relationship Advice for Marketers
    Automate anniversary date reminders to show your appreciation for their business. 3. The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from nurturing the connection (and so can your partner or customer!). Personalize whenever you can. 2.
  • VOLACCI  |  MONDAY, NOVEMBER 4, 2013
    [Business] Enhance Your Google+ Presence - Stake Your Claim to a Custom URL
    The new change certainly makes it easier to fit on a business card or marketing material! Local Google+ Pages can also qualify for custom urls if they have been verified through the system as a local business. Custom URLs allow users to advertise their profile in a more efficient way. Not exactly. Have at least 10 followers, and.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 29, 2013
    [Business] Define and Conquer: Tips to Improve Sales and Marketing Alignment
    Define and Conquer: Tips to Improve Sales and Marketing Alignment is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The following is the first of a two-part series on strategies to bridge the gap between sales and marketing. Check back on Wednesday, May 1 for part two! Brad Giles, Sr.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 26, 2011
    [Business] Social Media Data: Time to Embrace it
    In other words, social media isn’t something you simply measure it is something you harness consumer insights from to be better at everything else in the business including product development, message/positioning, content development and being more efficient with overall media and marketing spends. Yet, there is an answer.
  • JUNTA 42  |  SATURDAY, OCTOBER 17, 2015
    [Business] This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]
    Benefits of the separate content site: While 76% of B2B companies are blogging, content brands such as Adobe ( CMO ) and Xerox ( Real Business ) have gone one step further and developed independent content sites, rich with free articles and resources, as part of their content marketing. This week’s show. That doesn’t work. link]. 6.
  • WRITTENT  |  FRIDAY, MAY 10, 2013
    [Business] Twitter Strategy, Promoting Events with Visuals + Podcasting Tips!
    Even if you didn’t, let’s check some of the essential ways you can accomplish incredible success in event marketing, business tweeting, podcasting, and content marketing. recent CMI reserch on small business content marketing is attached! Signs That B2B Small Businesses Have Big Plans for Content Marketing.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 30, 2013
    [Business] Best Practices for Marketing and Sales Alignment: Working Through the Funnel – Part 2
    Their goal is to get a decision-maker talking about intimate business concerns, and ultimately further qualify that individual. Fully qualified lead delivery – Your tactical messaging is designed to get people talking and revealing the deep, relevant issues surrounding their business pains. Want the marketing side of this story?
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 28, 2015
    [Business] How Burger King Turned World Peace Day into a Cheesy Marketing Ploy
    A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day. ” They even proposed that they create a store in Atlanta to feature the new sandwich. Some Rights Reserved.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 11, 2015
    [Business] Tips To Build Engagements: Relationship Advice for Marketers
    Automate anniversary date reminders to show your appreciation for their business. 3. The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from nurturing the connection (and so can your partner or customer!). Personalize whenever you can. 2.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 10, 2013
    [Business] The Move Towards Cross-Channel Marketing
    The times have changed and buyers expect a lot more than many businesses can and are willing to accommodate. This becomes a consistent voice and interaction for the buyer, and has a higher chance of leading to repeat business. Brands and buyers have a special way of interacting with each other. ”  . Enter cross-channel marketing.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [Business] Savvy Week in Review: January 6
    Five Things B2B Marketers Need to do Before Going Social via Chief Business Marketer. Happy New Year, everyone! We hope that everyone had a wonderful holiday and is getting back into the swing of things. Common B2B SEO Mistakes by @NickStamoulis. So obvious, you might just overlook them. There is a difference. A big one. Yes, please.
  • HINGE MARKETING  |  MONDAY, AUGUST 3, 2015
    [Business] The Future of CPA Marketing
    Technology has changed the landscape of business, collapsing geography and introducing new competition from around the country and even the world. In CPA marketing, it is now possible to automate marketing functions, and measure and track more of the business development function. For a while, this was enough. Demographics are Destiny.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 19, 2012
    [Business] InsideView Announces Social Intelligence Alliance with Microsoft
    New social and key business content —real-time content from social sources including Facebook, Twitter, RSS feeds, blogs, and other sources creates deeper insights for building profitable sales relationships.  InsideView Announces Social Intelligence Alliance with Microsoft and Native Integration with Microsoft Dynamics CRM.  .
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Business] Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
    This obsession lead me to become an inbound evangelist, recently presenting at INBOUND 2013 on the topic, "Making Boring Industry Content Work for Your Business.". We need to get over our objections that “I can’t do inbound marketing because my business is boring and no one will want to read my content.” It’s time to get beyond the boring.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 18, 2015
    [Business] Meet the Content Marketing Innovators: Brad Young
    Our content marketing strategy is our business strategy: driving growth. So that’s the easy part—saying that our content strategy is our business strategy. BY: Be 100% connected to the business and marketing strategy as a whole. Brad Young, Global Content Strategy Leader, Dun & Bradstreet. It’s that simple. Being creative.
  • HUBSPOT  |  THURSDAY, JANUARY 31, 2013
    [Business] The Sales Professional's Guide to Building Rapport With Leads
    But the goal of lovable marketing isn't just to generate new leads -- it's also to tee up your sales team with leads that are in a good mood, excited about your business, and ready to talk to someone and take the next step toward becoming a customer. Marketers and salespeople alike are both concerned with building rapport with leads.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 15, 2012
    [Business] 3 of the Biggest Challenges for Asset Management Marketers
    Marketers in the asset management business certainly have their own challenges: a tough regulatory environment, a need to get closer to customers, etc. by Jesse Noyes | Tweet this There are common principles that define all of marketing. Who can forget the four P’s , after all? Asset management has always been about establishing trust.
  • CONVERSIONATION  |  SUNDAY, JUNE 3, 2012
    [Business] IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers
    traffic building in an effort to fill the pipe) lead the pack, most businesses fail at optimization and actually doing something with the traffic they generate. This means that 1 in 5 advertising Euros in Europe is now spent online. IAB Europe emphasizes this growth is realized despite difficult economic circumstances. Ask any serious agency.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [Business] 3 Tips to Promote Your Giving Tuesday Campaign
    But to recruit these donors from businesses, nonprofits need to stop doing one thing and start doing another. Second, they need to start tapping the power of two groups that businesses have unequaled access to: consumers and employees. It’s in the people that businesses can give you access. million. Start Dripping Now.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Business] How Fashion Brands are Partnering with Bloggers for Big Results
    Kristen on Google+ | Twitter | Google+ | LinkedIn | How Fashion Brands are Partnering with Bloggers for Big Results by Kristen Matthews - Maximize Social Business. From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now. Blogger Outreach
  • OPENTOPIC  |  FRIDAY, APRIL 15, 2016
    [Business] CMO’s top 10 martech stories for the week – 14 April
    CRM vendor, Zendesk, has launched a dedicated software application designed to help businesses interface with and supply information to customers through interactive messaging. Zendesk Message is integrated with Facebook’s Messenger Platform and. Marketing Technology Cmo Digital Marketing undefined
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Business] 5 Tips for Crafting Provocative E-Mails That Work!
    The key: Keep the email short – no more than five sentences , with each sentence in a line by itself. #3 - Once upon a time … tell your value story versus pitching your products Did you know that: 71% of business execs say content from companies turns them off when it seems more like a sales pitch than valuable information. Delete. Delete.
  • 3D2B  |  TUESDAY, MARCH 29, 2016
    [Business] The Great Misconception about Inside Sales That’s Hurting Your Results
    And it’s hurting many businesses. That’s according to the Harvard Business Review (HBR). They conducted research with over 100 vice presidents of sales in high-tech and business services companies. Scaling is not a problem, and you never lose the business intelligence.  . It’s the “inside” that leads people astray.
  • BIZIBLE  |  TUESDAY, DECEMBER 29, 2015
    [Business] Why You Can’t Do B2B Marketing Forecasting Without Attribution
    This is especially true for management of fast-growing businesses. While that is tremendously valuable in itself, marketing attribution perhaps contributes even more value by helping marketers use the integrated marketing and revenue data to accurately forecast future business outcomes. Full-Funnel Data vs. Lead Data. Right-to-Left.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 17, 2014
    [Business] Content Marketing and the challenge of radical filters
    But as information density increases in my busy world, I could definitely see a day when I spend almost all my time with my own personalized filter. The post Content Marketing and the challenge of radical filters appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I have seen the future and it is ZIte-like.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 26, 2012
    [Business] 6 Email Tests That Matter More Than Your Subject Line
    Persona: Identify your main business personas , and target your content to each one. At HubSpot, this means we send different content to small business owners than what we send to nonprofit marketers, for example. Small Business Team'). are you ready to run some big, exciting tests? Time to think big! Do they love webinars?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 1, 2016
    [Business] How to Use Community Forums to Fuel Your Audience Engagement Strategy
    Author: Liz (Courter) Oseguera Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Reddit is a massive forum and is making a very compelling shift towards the business sector with a buzzing and information-rich BusinessHub. Take Advantage of All Available Forums. Yahoo!:
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [Business] 30-Day Blog Challenge Tip #16: Writing Impactful Posts
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Did you blog today?
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 1, 2013
    [Business] Lead Generation: 5 tips to generate leads faster on LinkedIn
    Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Guess what? Industry. Location. Title.
  • PWB MARKETING BLOG  |  WEDNESDAY, APRIL 24, 2013
    [Business] More B2B Social Media Fact vs. Fiction
    Here are 8 Tweetable Facts bout how B2B companies are  using social media to generate leads, connect with customers, and reach business goals. Updated 2013 stats – Know B2B social media facts from fiction. Fiction: Social media offers limited value to B2B marketers. TWEET THIS. TWEET THIS. TWEET THIS. TWEET THIS. CMIContent  TWEET THIS.
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 14, 2016
    [Business] Mi6 Agency’s Top Charts for May 2016
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in!
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Business] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Creating this type of shareable and digestible content makes it easy to follow Precor on Twitter, with the understanding that these articles will help owners alleviate pain points throughout their careers — creating an association of credibility with the Precor brand at the genesis of the business.  . Who are we speaking to?
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 7, 2013
    [Business] Landing Pages That Convert: Keep Your Promises
    “Get the report” promises that I’ll find a page talking about a report. I don’t care about your business. I don’t care about your products. The good news is that this makes them much easier to write if you’re not trying to puff up your business, too. Avoid Business Porn. Really. No thanks.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Business] The Key to Driving Consistent Growth: Understanding Costs
    Average lifetime value simply measures how much money a customer contributes to your business over the lifetime that they are with you. The next step in the process varies depending on several factors, such as the type of business you’re in, your revenue model and how aggressively you’re growing. Calculating CAC. years. Revenue
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Business] 5 Myths About Copywriters You Believe
    They’re sharp, multi-fauceted professionals with the potential to revolutionize your businesses’ revenue. But being able to string together words in a way that helps businesses generate serious traffic, leads, and new customers? Copywriters are seriously misunderstood. Not even a little bit. Copywriters Just Write.
  • THE ROI GUY  |  WEDNESDAY, APRIL 18, 2012
    [Business] Case Study: The New UK CIO Interactive White Paper (by IDG & sponsored by Dell | Intel)
    In a study of UK CIOs, IDG Research Services determined that CIOs desired to spend more time leading change efforts, over the next 3-5 years, driving business innovation and developing new go-to-market strategies. Click here to see the New UK CIO Interactive White Paper in action.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 12, 2015
    [Business] 7 Warning Signs Your Website Is In Serious Trouble
    So regardless of whether you’re a small business, large business, B2B or B2C, your website strategy must emulate what these key players have already mastered. If your URLs don’t include or represent the name of your business, organization, or healthcare system, well, call us now. Poor User Experience. confusing navigation.
  • CLIENT BRIDGE  |  MONDAY, DECEMBER 3, 2012
    [Business] INFOGRAPHIC: Social Media Marketing Trends for 2013
    Social media impacts business infrastructures – siloed communication systems are challenged. From Twin Engine, here's an infographic with thirteen trends in social media marketing that should manifest in the next year. Trends. Social Media Marketing gains impact as key marketing tactic. Marketing turns upside down. View Original Article
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 10, 2013
    [Business] What’s Happening in the World of B2B Online Marketing?
    Business to Community contributor Tim Asimos discusses key metrics to determining whether your B2B online marketing program is a success. As Susan Delz from Business 2 Community states, “In B2B online marketing every click counts. He covers such facets as landing pages, blogging, SEO, Social media Marketing and eMail marketing.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 20, 2012
    [Business] Savvy Week in Review - January 20
    Married to your business Twitter or Facebook account: Think before you say, I sue by @briansolis. Get the scoop and see some examples that might inspire you re: how to apply the theories to your own business. Another Friday is upon us, bringing with it all the goodness that so many of us look forward to each week. Enjoy! by @ardath421.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 16, 2011
    [Business] Savvy Speaks: Are You in Need of a Marketing Makeover?
    Every business should be putting their best foot forward when it comes to marketing. Unfortunately, sometimes business changes so fast it's hard to catch up. If your sales are lagging, if you find yourself having to explain, backtrack or make up marketing messaging materials on the spot - then it might be time for a makeover. Jamie.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 2, 2015
    [Business] A strategy to keep up with marketing change
    Illustration “The Scholar” by Lucia Heffernan The post A strategy to keep up with marketing change appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A strategy to keep up with marketing change appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here we go!!
  • THE FORWARD OBSERVER  |  SATURDAY, JUNE 16, 2012
    [Business] How B2B Marketers Can Profit From Social Media Monitoring
    That’s the principle behind social media monitoring , the process of filtering out the millions of post, tweets and status updates for the ones that matter to your business. Have you ever heard the bromide that we have two ears and one mouth for a reason? Can you handle the truth? If your product or service is being praised, believe it.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Business] How the Voice of the Customer Can Course-Correct Your Product Roadmap
    It weighs heavily on our business cases, serving as another data point alongside factors such as market analysis. Our primary touch point is the business case for a new feature. We ask ourselves the following questions: What is the impetus behind this business case? It was the day of the product release. Do They Need It?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 7, 2015
    [Business] 3 Steps to Stellar List Building
    Good B2B list building affects all aspects of business, including the funnel and pipeline. The best list is the one nobody else has. Gathering valuable information enables you to build targeted niche lists, track emerging companies in specific markets, and segment larger sectors or lists. Here are the key steps to keep in mind. 1.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Business] 6 Content Marketing Trends Poised to Dominate in 2014
    Most of you have some type of content strategy in place (60% of businesses already implemented content marketing in their overall marketing strategy), but how many of you actually understand it? As a business you want to be able to track and measure everything. ” The best content for relationship building include: Blog posts.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 6, 2013
    [Business] How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop
    During this phase you will want to take ample time to understand your business objectives. Do a deep dive into not only your internal processes, but also your technology landscape and business environment. Lesson 1: Discover Business Process Workshop Q&A Template. What is your core business? The Discover Phase.
  • SAZBEAN  |  FRIDAY, JULY 12, 2013
    [Business] Connecting Social Media Strategy to ROI
    Social Media can be a very powerful marketing tool, and can be both measured and tied to business ROI.  It all starts with setting the proper expectations and objectives at the beginning. The first thing to do when establishing a social media strategy with real business outcomes is to set objectives. Increase sales on your website?
  • SAZBEAN  |  SATURDAY, DECEMBER 29, 2012
    [Business] Top Internet strategy, marketing and technology links for the week of December 29, 2012
    Get Over It. News & Notes
  • CONTENT MARKETING TODAY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Business] Before You Name Your Company, Consider How Google Will Rank It
    “So, before you choose your brand name, you should understand … three major facts about how Google rates and ranks personal and business names,” she advises. “You don’t want to start a business to later find out there’s no way to rank in the top 10 results for your own business name,” Smarty notes.
  • SALES LEAD DYNAMICS  |  FRIDAY, FEBRUARY 11, 2011
    [Business] The Three Keys to Successful Networking = Niche + Venue + Follow Up
    Fred needs to bring in business for his new firm. One of his networking groups meets weekly at 7:00AM and is comprised of independent financial professionals and small business owners, many in the building trades. These people cater to individuals and small businesses, not to Fortune 1000 companies. He’s networking like crazy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Business] The key to social media success rests with HR?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories The 5 hottest marketing jobs in a digital age Social selling, social business, social employees and other hype Why Ad Agencies aren’t adjusting to a real-time social media world. Our viewpoints were remarkably similar. Recruiting. Training.
  • HINGE MARKETING  |  FRIDAY, JULY 31, 2015
    [Business] How to Use LinkedIn Showcase Pages to Connect With Your Audiences
    In fact, it’s the social media network for business professionals. Showcase Pages are really most useful to businesses with lots of offerings, particularly offerings that appeal to different audiences. A few examples of professional services companies using Showcase Pages today include: Adobe. And how can you get started? 1.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 10, 2013
    [Business] Who is Marketing’s Other BFF? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this. All Modern Marketers understand the importance of Sales and Marketing alignment. The term “Marketing and Sales BFF (Best Friends Forever)” comes up a lot. It’s even a  Markies award category.
  • FATHOM  |  MONDAY, FEBRUARY 15, 2016
    [Business] Is There a Lack of Creative Talent in Marketing?
    In a 2014 survey by ad agency RPA , 74% of the marketing agency clients surveyed did not believe that creative work could move their business. In truth, fostering creativity amongst employees can have ripple effects throughout a business. ” “Highly creative [marketing] campaigns can uplift business results by 50%.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 28, 2016
    [Business] Is a career in social media marketing secure?
    Social content probably does not work for most businesses without a paid strategy. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social content probably does not work for most businesses without a paid strategy. What is going on today? Is Is a career in social media marketing still viable?
  • HUBSPOT  |  SUNDAY, SEPTEMBER 27, 2015
    [Business] Pleased to Beat You: The Stories Behind 5 Epic Brand Rivalries
    And every day, let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.". But has the brand's haste been enough to help them win over more business than Coca-Cola? This post originally appeared on HubSpot's Agency Post.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [Business] The Content Marketing Word Of The Year?
    If you believe in your business’ mission and want to help your customers, then use whatever words you like. Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” ” After 2013’s word of the year  selfie , the 2014 word of the year is vape. Native advertising. Consumable.
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Business] 12 Steps and the Skills You Need for Your WordPress Website Update
    website update in WordPress might be “easy” if you are the business owner, graphic designer, marketing expert, content writer and web developer who knows SEO as well. Note: studies are showing the business want this function in-house. Is it time to update your website in WordPress? WordPress website updates are easy, right?
  • SALESPREDICT  |  WEDNESDAY, APRIL 27, 2016
    [Business] Meet SalesPredict at Marketo Marketing Nation Summit & SiriusDecisions 2016 Summit
    Be sure to visit us in the Marketplace to see how SalesPredict's powerful data science can help you drive more revenue and grow your business with predictive marketing. We're talking predictive marketing at two major marketing conferences this spring. April showers bring May.marketing conferences? Will we see you there?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 19, 2013
    [Business] Top 5 Email Prospecting No-Nos
    Chris is currently the Inside Sales Manager for Care.com , helping businesses connect with families and hire new employees through marketing and recruiting services. Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com. Can I let you in on a little dark secret of mine? Every.
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