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  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 25, 2011
    [Business] Chart Chat: Social Media Platforms and B2B Marketing
    With an eighteen point lead on Facebook, it is a great option for growth with your B2B marketing plans because of its focused approach: it is there for business people and business people are who you are trying to connect with. Did your business gain any insight from this chart that we didn’t mention in our rundown?
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 2, 2012
    [Business] Facebook: Are the Good Times Really Over for Good?
    Last week, we perhaps had a watershed moment in the ongoing maturation of Facebook as a business. As one of the most successful business people of our generation, I’m sure Mark originally looked at this dispassionately. And optimization moves from technical discoveries to business & business model discoveries.
  • MARKETING ACTION  |  THURSDAY, APRIL 4, 2013
    [Business] Top 10 Email Deliverability Best Practices – Webinar Wed. April 10
    David’s expanded presentation will focus on managing email deliverability so that it supports all the key areas of your business model: Catch this webinar to learn steps you can take today to create effective email deliverability processes, plus techniques to increase response rates and inbox placement. Business policy management.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Business] 6 Guaranteed Tactics to Turn Facebook Likes Into Leads
    All inbound marketers will agree: more 'Likes' for your Facebook business page are quite nice. In and of itself, Likes are ultimately useless unless you're successfully converting them into leads for your business. But when has 'nice' ever been enough? As they say, it's not size that matters -- it's how you use it. Share them below!
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 4, 2013
    [Business] The 5 Most Popular Webinars of October
    Phil pulled back the curtain on some Google''s most recent algorithm updates, discussed what businesses should do to prepare for future updates, and described how marketers can improve their ranking. But, if you want to learn how to set up your page, post updates, and have a basic business presence on Facebook, then this webinar IS for you.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 18, 2013
    [Business] 10 Reasons Why Internal Comms Pros Should Participate in Social Media
    The profession and perception of internal communication (Internal Comms or IC) has undergone many changes over the years, moving from newsletter writers to trusted business advisers. 2)     Experiencing new channels yourself equips you to make smart business decisions. Or at least that’s what we hope. LinkedIn (91%). Google+ (25%).
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 6, 2013
    [Business] B2B Marketers: Do You Delight or Just Deliver?
    20% of satisfied customers plan to take their business to another provider, and 28% of unsatisfied customers won’t change vendors. It is a requirement – a given – for remaining in business today. 'Flickr Photo by Karen Roe, Some Rights Reserved. No need to delight, enchant, shock and awe. Delight? Or just deliver?
  • MEASURABLE MARKETING  |  WEDNESDAY, MARCH 7, 2012
    [Business] A Paradigm Shift? Rethinking the Marketing and Sales Funnel in 2012
    We came across a very useful blog post today from Daniel Burstein on the Marketing Experiments Blog about the need to zoom out on your marketing and sales organization to fully optimize your business in 2012. Is the most valuable content served at every stage? Are we "blocking" and "tackling" right? Gravity does not work for the marketer.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, FEBRUARY 3, 2011
    [Business] Stop the WordPress Madness!
    Especially with the economy picking up, it would be worth several hundred bucks (which I’m spending on themes and professional help anyway) to get beyond setup and into creating compelling content to get more business. If you sell the highly-touted Thesis , Headway , or Flexibility 3 themes don’t bother calling. Isn’t “Skins” a TV show?
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 22, 2013
    [Business] 4 Elements to Consider to Take a B2B Website Mobile
    Marketing your company to other businesses requires a top-notch web presence. And with the explosion of users, especially business professionals, checking their mobile devices and tablets it’s crucial to make sure features from your site run flawlessly for users on the go. 'At the center of your B2B marketing sits your website. Forms.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 10, 2013
    [Business] What You Can Learn about Hiring Leaders from Abraham Lincoln
    Looking to hire an executive to lead a business, like a CEO or Chief Marketing Officer? Case in point, when I departed Business Objects after leading GE to a 284% year over year revenue growth, Business Objects  hired the resume – the man who led GE for their largest competitor at the time – but he didn’t last six months.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 7, 2012
    [Business] If you don’t stop sending unsolicited emails, then you won’t be successful
    Jill Konrath said that “crazy, busy executives read emails with a finger poised over the Delete key.” It’s a loser of a business strategy. He’s also a professional writer and speaker for the Business Marketing Association. Business Development Clickback. This is an actual email I received recently.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 9, 2012
    [Business] Hire Jeff Ogden, the Fearless Competitor, to speak at your next marketing conference
      Jeff Ogden is a nationally recognized speaker for the Business Marketing Association. Jeff is the keynote speaker at tomorrow’s  BMA-New Jersey Social Media Symposium. Jeff was a guest on Hubspot TV. Jeff is the host of Mad Marketing TV and a new show starting May 1. Jeff is a speaker at DemandCon Boston this Fall.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 5, 2012
    [Business] Mad Marketing TV – Randy Garn shares 6 Prosperity Practices
    Randy and Jeff also discuss practical tips on creating wealth for you and your growing business. In this episode of Mad Marketing TV, host Jeff Ogden of Find New Customers speaks with Randy Garn of Prosper, Inc. about his 6 Prosperity Practices. Locate your Polaris point. Live in your prosperity zone. Earn from your core.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 8, 2011
    [Business] The “God-Father of Content Marketing” appears on Mad Marketing TV today
    Also, since I’m a big football fan, (and graduate of the top-rated business school and football legend – the University of Notre Dame) I really appreciated this infographic. Joe Pulizzi, ( juntajoe ) America’s foremost expert on Content Marketing is my guest on Mad Marketing TV  today at noon ET. Joe Pulizzi.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 18, 2011
    [Business] New release by Silverpop: Gold Partner
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation : Silverpop New Release. Silverpop just released a major new release of Engage. Watch the video and click the link to our landing page for more.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 24, 2010
    [Business] “If We Build It, They Will Come”
    This approach was made famous in Field of Dreams , (photo) when Kevin Costner created a baseball diamond in a cornfield, but it as a business strategy, I’ve seen company after company do the same thing, but unlike the movie, Shoeless Joe Jackson (buyers) never magically show up. Every business today needs a Chief Content Officer.
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 13, 2012
    [Business] Putting the Swagger Back in Sales
    SMM: You interviewed more than 6,000 sales reps across nearly 100 companies in multiple business-to-business industries for this data. SMM: You state that Challengers use their deep understanding of their customers’ businesses to push their thinking and take control of the sales conversation. What were you going after?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Business] 5 Awesome Examples of Engaging Social Media Campaigns
    You want to increase your 'likes' on your Facebook business page ? Use your social media campaigns as a tool to build interest in your business and ultimately generate new leads and future customers. So you want more Twitter followers, eh? Artist Vows to Sketch Every New Twitter Follower. Today he has over 5,000 followers.
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 10, 2009
    [Business] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
    AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility Steve Loszewski explains how to use the AdWords Traffic Estimator tool to calculate the potential value of AdWords for your business, and gives tips for maximizing that value. Is The Hype Over Google AdWords Quality Score Justified?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 30, 2011
    [Business] CRM+ When Regular CRM is No Longer Enough
    By going beyond mere business data to provide complete customer intelligence, Our latest product CRM+ revolutionizes the way all CRM end users – from sales, marketing and service, to operations and partner channels – know their contacts and prospects, build trust, execute productive one-to-one relationships and, ultimately, drive more revenue.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 24, 2011
    [Business] InsideView Brings Added Sales Intelligence to Users of SAP CRM
    Business Insights, Contacts and News Immediately at Fingertips of Users of SAP CRM 7.0. bringing rich business insight, alerts and actionable social media to customers,&# said Heidi Tucker, Vice President, Global Alliances, InsideView. InsideView, a sales intelligence leader, today announced its InsideView CRM Sales Intelligence 2.0
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Business] Five Step Guide: Gaming Google for the Long Term
    Looked at another way, Google averages two algorithm changes every business day. Google makes approximately 500 search algorithm changes a year. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. Focus on your audience.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Business] Five Step Guide: Gaming Google for the Long Term
    Looked at another way, Google averages two algorithm changes every business day. Google makes approximately 500 search algorithm changes a year. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. Focus on your audience.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 19, 2013
    [Business] The Problem with Implicit Opt-In For Email Marketing
    When a consumer registers for something you sponsored, lets you scan his nametag at an event, or drops a business card in a fishbowl, it does not necessarily mean he’s asking for future email marketing. Someone handed you her business card. An executive handed you her business card after being introduced by a colleague at an event.
  • ONPATH  |  TUESDAY, DECEMBER 28, 2010
    [Business] Why Looking in the Mirror Make an Ass Out of U and Me
    We let anecdotes guide our business decisions , even when we have the capability to prove our suppositions right or wrong. Speaking of email, some businesses believe almost all of their subscribers are looking at their email via a mobile device. Written By: Jay Baer , Author of Convince & Convert Blog. December 9th, 2010. Test it.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 23, 2011
    [Business] B-to-B Blogs Can Help Increase Marketing Efforts to the Professional Tradesmen
    Helpful Hints to Attract New Business Using Your Blog. For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. What better way to increase your brand awareness and generate new leads? Maybe you Should.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 9, 2010
    [Business] Content Marketing to the Male Brain
    79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). What can we learn from brain science about how to market to men? The Old Spice site has some great TV clips that do a good job of appealing to men’s views of themselves, using humor and exaggerations of stereotypes.
  • JUNTA 42  |  THURSDAY, JUNE 24, 2010
    [Business] Hey Content Publishers - Custom Media Day 2010 NYC is Coming
    This is our third annual event and we are again partnering with our good friends at American Business Media and the Custom Content Council.   Custom Media Day is a one-day event specifically designed for custom publishers, content agencies, journalists and other content providers that are looking to grow their businesses
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Business] Looking for Your First Job in 2014? Here's Some Advice From HubSpotters [SlideShare]
    One more thing: If you''re a college senior starting your job search, make sure you apply to attend the Inbound Business Bootcamp , an intensive one-day introduction to the business of technology for top college seniors. Want to know what it takes to get a business job at a growing, fast-paced startup right out of college?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Business] The World’s First Social Media Sniglets
    NIT-TWIT  (nit twit) Anybody who tweets you with a complicated question like “How should I start my business plan” or “Can you explain social media to me” and expects an answer over Twitter. ”  Sniglets are words that aren’t in the dictionary, but should be. CHEEDLE (che dul) n. SNUGGAGE (snug ij) n.
  • MI6 MARKETING AGENCY  |  MONDAY, NOVEMBER 7, 2011
    [Business] Our Fav Posts, Week of October 31
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Beyond Facebook – Do We Really Know What Social Business Means? Helping Unlock the Marketing Puzzle.
  • MI6 MARKETING AGENCY  |  SATURDAY, OCTOBER 8, 2011
    [Business] Our Fav Posts, Week of October 3
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Source: Business 2 Community) | Read the annotated post here. Helping Unlock the Marketing Puzzle. Source: Co.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Business] Our Fav Posts, Week of September 26
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Source: Harvard Business Review) | Read annotated post here. Helping Unlock the Marketing Puzzle.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 16, 2011
    [Business] Can CRM Add-Ons Replace Marketing Automation?
    This will be reinforced by the business need for tighter coordination between sales and marketing, as well as the larger role played by corporate IT groups in selecting customer-related systems. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary.
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Business] Get the Most Out of Twitter Hashtags
    If your event is the Business of the Calling Ducks conference, don’t use #businessofthecallingducks as your tag. Jason Breed Hashtags do help categorize, however not structured enough for businesses. View More » Business Virgin America Wants Your Awkward Fam. Just be sure not to flaunt your new hashtag wisdom.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 24, 2012
    [Business] Lead Generation: How 64% of marketers starve Sales of opportunity
    The report compiled survey responses from nearly 2,000 organizations, of which 73% sell primarily to other businesses. Tweet Let’s say you’re dining out, and you order chicken pad thai. You wouldn’t think much of the chef, yes? Frankly, you could rightfully draw the same conclusion if you extended that analogy to marketers.
  • MARKETING INTERACTIONS  |  THURSDAY, JANUARY 3, 2013
    [Business] Content Marketing Requires More Than Content
    But there is nothing to help their prospects build a business case. Lately, I've been receiving calls from B2B sales executives in search of how to use content to drive pipeline momentum. Many of their companies have marketing teams that are doing good work. They aren't talking incessantly about themselves. Wasn't that the point?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 26, 2012
    [Business] Why 75% of Marketers Are Experiencing Lead Generation Pain and How to Stop It Before It’s Too Late
    What are the common business issues? Tweet The precursor of change is always pain. For most of us over the past four years, our marketplace has inflicted varying levels of it as we have slogged through the most challenging economic climate since the Great Depression. This tells me they either. have an impressively high pain tolerance, or.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 1, 2013
    [Business] Lead Generation: 5 tips to generate leads faster on LinkedIn
    Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Guess what? Industry. Location. Title.
  • SYNECORE  |  MONDAY, JUNE 24, 2013
    [Business] Why Non-Profits Need Inbound Marketing
    However, just like any other business, be strategic about what channels you use. 'An exciting announcement came out of HubSpot last week that''s got the inbound world buzzing. HubSpot is helping charity: water use the principles of inbound marketing to further spread the non-profit’s mission. Pretty cool, right? So, you’ve got the content.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 11, 2012
    [Business] 8 Questions to Steer Your Marketing Priorities
    Fortunately, finding that out is surprisingly easy, says Kristin Zhivago, President, Zhivago Management Partners , a business-growth consultancy. Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Business] The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine
    With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine , it's becoming more and more essential to analyze the benefits of your Twitter marketing efforts. And isn’t that ultimately why you’re using Twitter or Vine for business in the first place? What about customers? Of course.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Business] Marketing Strategy: 3 Steps to find the best tactics and results
    Popular press, including Intelliquest Business Surveys , Wired , IDG Enterprise Research and Endgadget. Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? “It’s too easy to get lost in the noise.”
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 8, 2012
    [Business] Lead Scoring: How to pick the right ingredients for high ROI
    If you have only a handful of business development representatives, you might want to set the bar higher. Tweet Marketers use lead scoring to slice all the potential deals in their pipelines and serve the sales team what it’s hungry for — leads that are ready to buy. For example, did the person: Download a video? Watch a webinar?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 26, 2012
    [Business] Trade Show Follow-Up: 5 tips to optimize response
    They put together a list of attendees’ contact info based on collected business cards, contest entries and captures from the dreaded lead guns, which instantly gather contact information by scanning trade show badges. But, do marketers make the most of this investment? can’t help but wonder given my own trade show attendance experience.
  • HUBSPOT  |  THURSDAY, FEBRUARY 10, 2011
    [Business] 3 Marketing Lessons From Drug Dealers
    Recently, I had the pleasure of listenting to a presentation with this title from John Moore of Brand Autopsy , a consultancy helping businesses that aspire to become compelling brands. Business Wisdom from Drug Dealers from John Moore on Vimeo. Most businesses can benefit from versioning – does yours? It’s not.
  • MARKETING INTERACTIONS  |  WEDNESDAY, APRIL 27, 2011
    [Business] The Job of a Lead Nurturing Email
    Most business people I speak with don't either. I was reviewing a few email messages I'd developed for a B2B lead nurturing program with a project team when they said the equivalent of - Gosh, these are short. We should include links to events, products, etc. We're missing a big opportunity to give our prospects more choices.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 10, 2012
    [Business] 5 Secrets to Ray Dalio’s Hedge Fund Success
    He works ON his business, not AT his business  – Dalio understands that intellectual capital, enterprise experience and operational systems & processes must be captured, documented and integrated into the day-to-day decision-making of a firm. Hedge Fund Craftsmanship. Unlike Donald Trump, Dalio didn’t inherit wealth. billion.
  • INSIGHTIQ BLOG  |  WEDNESDAY, OCTOBER 31, 2012
    [Business] Designing Effective KPI Dashboards - Part 2: What Do You Want?
    Defining and organizing metrics by categories allows you to be targeted and focused on the specific KPIs that address specific questions, such as: Business metrics – what is the impact on acquisition, growth and retention? When it comes to determining what you want from a Dashboard, keep repeating this mantra: less is more.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JANUARY 25, 2012
    [Business] Using the Survey to Build Customer Engagement in Neolane
    Marketing automation tools have allowed us to connect survey results with specific customer segments and therefore drive business insight and strategy. By using Neolane, and other marketing automation tools, we can successfully deliver surveys, collect responses, and use that information to drive real business insight and customer engagement.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, AUGUST 2, 2011
    [Business] Best Buy’s Powerful Cloud API Marketing Strategy
    Partner Acquisition and Business Development Manager. According to Steve Bendt, Best Buy’s Partner Acquisition and Business Development Manager, “Our off-line competitive advantage is our thousands of physical store locations where customers can get what they want without waiting. Steve Bendt. Congratulations, you read the whole thing!
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Business] How to Organize a Digital Marketing Team – Lessons from Hubspot
    'Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” They’ve grown extemely fast. Stay tuned.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, APRIL 17, 2013
    [Business] How to Fight Your Biggest Sales Competitor (It's Not Who You Think)
    That''s why I''ve learned that our most important job is helping our prospects understand the business value they''ll get from making a change. 'Who''s your biggest sales competitor? It''s not who you think. It''s the status quo. Over the years, I''ve always lost about 50% of my identified prospects to no decision. can live with that.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Business] 4 Time-Saving Tips for Managing Social Media Overload
    Social media is a great tool to promote your business and brand, but it can be intimidating and feel time consuming. Cut back on the number of sites A lot of small businesses feel obligated to have a social media presence on all of the channels. Have another tip to help small business owners juggle multiple social media accounts?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Business] Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
    Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. You’re not alone. Hint: zero of them are Facebook’s fault.).
  • MARKETING INTERACTIONS  |  THURSDAY, JANUARY 31, 2013
    [Business] The Cost of Misaligned B2B Marketing
    And I've been in the business environment for quite a while. When alignment is discussed in marketing, the usual application is to sales and marketing alignment. This has been an ongoing conversation for nearly as long as I can remember. What I'm talking about are two sources of fragmentation - the second driven by the first.
  • MARKETING INTERACTIONS  |  FRIDAY, MARCH 18, 2011
    [Business] Considerations for B2B Email Frequency
    Remember that your buyers are just as busy - if not more so - than you are. This is a question that gets asked a lot; How often should we send emails during a nurturing program? And, yep, wait for it — the answer is — it depends. Buyers will move at their own pace. Fatigue them and lose them. What volume of content can your resources produce?
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 10, 2013
    [Business] The Move Towards Cross-Channel Marketing
    The times have changed and buyers expect a lot more than many businesses can and are willing to accommodate. This becomes a consistent voice and interaction for the buyer, and has a higher chance of leading to repeat business. 'Brands and buyers have a special way of interacting with each other. ”  . Marketing Tech ).  .
  • SALES CHALLENGER  |  TUESDAY, AUGUST 28, 2012
    [Business] The Most Annoying Corporate Buzzwords
    Recently I stumbled across this post from Forbes about the Most Annoying, Pretentious And Useless Business Jargon. (This is a guest post by Jeff Schott of the Communications Executive Council, SEC’s sister program for heads of PR and corporate communications. Visit the original here! ). We’ve all experienced it (probably even today!)—the
  • WORKFACE  |  THURSDAY, JUNE 14, 2012
    [Business] Trust & Potential Customers on the Web
    I also made it a point to have him impart his thoughts about a few macro issues critical to business success for all Companies. Customers have an innate ability to interpret the intentions of a Company they are considering doing business with. Carl is the founder and Managing Director of C.R.O. Success LLC. Well said, Carl. Well said!
  • WORKFACE  |  MONDAY, DECEMBER 5, 2011
    [Business] How to be Where Your Customers Are – In the Digital Flesh
    And today just about every major business website has social buttons (Twitter, Facebook, LinkedIn, Google+, etc.) They even give me a personal business card and walk around to the side of the check-out counter and hand me my bag with a smile. This was the classic Static Brochure website. ” or user-generated content platforms.
  • B2BMARKETINGSMARTS  |  MONDAY, NOVEMBER 22, 2010
    [Business] B2B Marketers: Put your competition in its place.
    You’re indirectly ascribing the competitor a certain business or market acumen they may not deserve. Marsha Lindquist , in her blog posted on My Article Archive, addresses this point directly in “ For Better Business Results, Focus on Your Customer, Not Your Competition.&# Competitors can make mistakes.
  • B2BMARKETINGSMARTS  |  TUESDAY, FEBRUARY 9, 2010
    [Business] To make big B2B marketing strides in 2010 — go lateral.
    Since September of 2008 every one of us in B2B marketing, or frankly, in every area of business, has been pressured to cut costs, do more with less, and generate and convert enough new customers to remain profitable and grow. These days, however, companies are running out of ways to cut costs and have reached the bare bones of personnel.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 4, 2010
    [Business] My “duh” moment on the vital need for both inbound AND outbound B2B marketing.
    There are so many aspects in the operation of a successful business, or even in a given department of that business, that the most painful problems are addressed first. A colleague of mine who is a commission salesperson flew back East yesterday after an invitation from a prospective customer to make a presentation to his company.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 19, 2009
    [Business] BANT - It's Not Always The Lead Score
    Andrew Gaffney writes in a blog article, When BANT Becomes AINT: The New Realities Of Buying Requires Scoring Refresh : However, in the current business climate, many executives I’ve talked with indicate that very few projects have been given the final budget stamp this year. Do you agree? is all about the Buy Cycle not the Sales Cycle.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 5, 2012
    [Business] Optimizing the Lead: 4-step lead generation analysis
    It’s really quite simple, but it requires taking the time during an already hectic Q4 close to evaluate what really works while building a deeper rapport with an equally (if not more) busy team of quota-carrying sales reps. But, in reality, any marketing process can be optimized. Including lead generation. Step #1: Review closed deals.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 6, 2013
    [Business] STAFDA 2013 – Las Vegas Insider’s Guide
    'For those of you that are going to Las Vegas this weekend for the STAFDA Show, we put together an Insider’s Guide to Las Vegas  by asking friends and business associates about gems in the city that you might not be aware of. It includes Restaurants, Nightlife, Events and more. It’s available here. We hope you have a good show. See you there.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 24, 2013
    [Business] When Just OK Isn’t Good Enough
    'I don’t know if it’s just me, but I’m finding dealing with people, both personally or in business, is that they just don’t seem to care about the “ customer experience.” Their food might not be any better than the guy down the street, but I feel they appreciate my business.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 6, 2012
    [Business] 5 Ridiculous B2B Social Media Marketing Myths
    As marketers we are in business to generate revenue. For the first time a non-customer can actually have monetary value to your business. In fact social media has applications across most aspects of a B2B business. B2B social media is gaining wider adoption. Change and myths go hand-in-hand. This is likely the most common myth.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 15, 2010
    [Business] What the World Needs Now: A Revenue Revolution
    Porter’s book, Competitive Advantage: Creating and Sustaining Superior Performance , which talks about the value change in business, and how business needs to change  their processes as well as understand the investments that are associated with these processes. Phil was recently inspired by reading Michael E. Want to hear more?
  • B2B VOICES  |  FRIDAY, APRIL 20, 2012
    [Business] 10 Topics for My Social Media Marketing Class
    Thomas Opus School of Business. 10 Topics for My Social Media Marketing Class. m doing my third go-around this spring teaching Transformative Social Media Strategies , an executive education course at the University of St. The fun starts May 2 and runs Wednesday evenings for four weeks in downtown Minneapolis. But both are skilled positions.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 27, 2013
    [Business] Cracking the Code on LinkedIn is For Marketers Too
    The group I moderate has now become an inbound ‘business opportunity’ marketing machine.”. Jill Konrath and I recently released a report, Cracking the LinkedIn Sales Code , that details what we learned from a survey of 3,094 salespeople about their use of LinkedIn as a sales tool. Establishing a Professional Presence.
  • B2BBLOGGERS  |  TUESDAY, JUNE 1, 2010
    [Business] 17 Essential Tools You Need To Produce Your Own Videos
    About The B2Bblogger : Talmadge Boyd @Talmadge has been building businesses around online communities since the late nineties. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. And the first place to begin is with GEAR. Regarding the first two items, you’re in luck. Two Way Conversation 5.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 21, 2013
    [Business] How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More
    When scanned and populated into your CRM, you eliminate the data entry errors that inevitably happen when business cards are entered manually. Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Invest in working smarter.
  • SYNECORE  |  SATURDAY, APRIL 13, 2013
    [Business] 10 Awesome Examples of Ecommerce Sites Using Responsive Web Design
    As a snapshot of an industry segment doing as much, h ere are 10 examples of ecommerce B2C businesses using responsive web design. 'I spend a good deal of time looking at websites that have been developed using a responsive web design (RWD). However, this is simply not true. Skinny Ties. Folksy. United Pixel Workers. Tommy Hilfiger. Currys.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JUNE 6, 2010
    [Business] When Plagiarism is NOT Flattering
    Here is how Michael describes himself: “ Michael is a POLISHED BUSINESS EXECUTIVE with a proven history of success including nearly fifteen years of successful leadership experience. When Plagiarism Is NOT Flattering. The internet can be so easy to simply &# copy&#   and use others expertise. Ken Thoreson. Ken@AcumenMgmt.com.  . Roman.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Business] Creating Engagement in B2B Marketing
    Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. A recent Cone Inc.’s Nearly all participants — 93 percent — believe all companies should have a presence in social media. Creating Engagement. Measuring Engagement. Tweet This! Share this on Facebook.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 6, 2012
    [Business] Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More
    In a marketplace inundated with fresh ideas, platforms and strategies, it’s easy to steer marketing off course, especially in a harsh business environment, warns Arnold. This is especially impressive considering it was during a period that has been tumultuous for the “hypercyclical” staffing industry. Step #1: Clarify value. Send direct mail.
  • MARKETING INTERACTIONS  |  TUESDAY, JANUARY 18, 2011
    [Business] The Power of Monotony in Content Marketing
    It means staying with those ideas over the long haul, exposing all the different facets of how the idea impacts your prospects' business success in relation to the problem they're solving. I bet you're thinking, no way does the idea of monotony in B2B content marketing make sense, right? Monotony is boring. Monotony is the enemy.
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 14, 2012
    [Business] B2B Social Media Breaks Out at SXSW
    How drastically does the marketing world change when you’re selling to another business? Contrary to the Supreme Court decision, businesses aren’t anything like people. Learn how web analytics and optimization testing can help determine what advertising, content, promotions and strategies are right for your business model.
  • MARKETING INTERACTIONS  |  THURSDAY, JUNE 21, 2012
    [Business] Content Curation Sneaks Up on Marketers
    This is because I'm too busy to go read other people's posts. I've read a lot of articles and blog posts about content curation. have to say that I've been outspoken about not being a fan. Mostly, my reaction is related to the ridiculous notion that a company can become a thought leader through curation alone. Sharing is good.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 28, 2011
    [Business] What’s Your Social Media Strategy? READY-FIRE-AIM?
    If you like this post, you might like: 2010 Highlights of the State of Social Media for Business. There is no simple solution to social media. Yes, you might get a bright idea and put it out there and then what? If you can’t answer that question, then you’d better rethink what you’re doing. what's your social media strateg
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, FEBRUARY 5, 2013
    [Business] Stop This Cold Calling Insanity!
    It has to be targeted, it has to mention things about their company or their business or the challenges or the issues that they're facing. So, you still think that cold calling is a good idea? Look, I'm from the great state of Minnesota, and as you can see from looking around me, I've done a lot of cold calling in my life. Nothing special!".
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 7, 2011
    [Business] 5 B2B Social Media Data Visualizations
    These are not exclusively about B2B, but they all represent business and marketing. Social Media in Business: Fortune 100 Statistics. Many people use the Fortune 100 as a benchmark for business practices and this data visualization shows their use of various mainstream social platforms. Click on each graphic to view it larger.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 11, 2012
    [Business] Lead Capture Optimized: 201% increase in captured leads with clearer value proposition
    Here are the details of that case study: The Background: The company in the case study was a B2B company (anonymized for its protection) selling data and mailing lists to other businesses. Tweet I just arrived at the Pre- Optimization Summit workshop in Denver and caught the end of Dr. Flint McGlaughlin’s Value Proposition Session.
  • REVENUE JOURNAL  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Business] Efficiency is the new gold
    What makes your business special? It doesn't matter if you are one person working out of your house or a company with thousands of employees. If you are the most efficient at what you do, you're golden. Efficiency is a big concept. That label belongs on a lot of good things. If you are efficient, you
  • MARKETRI  |  THURSDAY, MARCH 7, 2013
    [Business] Does Your A/E/C Firm Need a Competitive Advantage?
    If there isn’t a large budget for hiring a team of in-house marketing and public relations professionals, it might be wise to investigate hiring an outsourced marketing services partner to help your firm grow its business through a targeted public relations program. This will help you attract potential clients and grow your business.
  • ENGAGE  |  MONDAY, OCTOBER 28, 2013
    [Business] Conquering the Wild West
    Her challenge has been changing the perception of the brand: 50% of Xerox’s business comes from business services and IT—and that seems to be where Xerox’s business growth will be in the future. Xerox can focus on how work gets done, so companies can focus on their business. EasyPass is administered through Xerox.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Business] 90 Tips to Make Your Blog Rock
    Suggestion maybe create a separate dedicated email account eg alert@jeffbullas.com so that it doesn’t overwhelm your personal or business account 75. This content was simply about insight and ideas about how they run their business. It will keep me busy with ideas for months and months. 90 Tips To Make Your Blog Rock 1. Thanks!
  • HUBSPOT  |  MONDAY, AUGUST 1, 2011
    [Business] Why You Need to Stop Restricting Content [Marketing Cast]
    A lot of businesses are resistant towards putting their content for free on the Web. One of the most frequent excuses businesses point out for not putting content up on their sites is that competitors might find it. To justify their decision, they point out security issues, privacy laws, strict editorial control. But guess what?
  • HUBSPOT  |  WEDNESDAY, JULY 28, 2010
    [Business] Facebook Explains How To Get More "Likes" and Clicks
    Are you taking advantage of best practices when it comes to promoting news about your business on Facebook? The new page -- geared toward journalists but with implications for all businesses on Facebook -- includes best practices, tools to drive traffic and other insights for promoting news on Facebook. Here they are!
  • PHOENIX RISING  |  WEDNESDAY, MARCH 10, 2010
    [Business] 8 Signs of a Positive Leader
    Those with true expertise usually also have the guts to spit in the face of a business storm and come out a winner.They don't collapse under the weight of negative commentary, shudder when the naysayers gather like a pack of wolves. Yesterday I added my two cents on sensationalism across so many aspects of our lives.  Thumper Rules!
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 15, 2012
    [Business] Top Website Design Trends for 2012
    Keeping up with these constant developments is essential, but it's important to keep in mind that effective web design is more than just a coat of paint; it always needs to support your business goals. 2012 has brought with it a wave of web design trends. HTML5, CSS3 and JQUERY. Mobile Compatibility and Responsive Layouts. The Grid. Parallax.
  • HUBSPOT  |  THURSDAY, APRIL 29, 2010
    [Business] New Research: 5 Twitter Charts For Marketers
    While the survey can be downloaded in its entirety , we have reviewed the research and selected the top five charts and findings that you need to better understand Twitter usage and apply this information to your business and marketing efforts. Which of these charts is most important to your business? Connect with HubSpot
  • VIEWPOINT  |  WEDNESDAY, APRIL 24, 2013
    [Business] PowerViews with Jim Dickie: Customer-centric is Key
    Jim is also an author and often-requested keynote speaker at sales management, CRM and E-Business conferences. 'My guest today is Jim Dickie. Jim has over 29 years of sales and marketing management experience. He began his career with IBM and Sterling Software and then went on to launch two successful software companies. Not Enough Leads.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 3, 2013
    [Business] Social Media: How Motorola Solutions uses Facebook to generate more engagement
    The company followed the conversations of its Facebook audience and developed a Motorola Solutions Facebook business page , which features links to relevant content – such as a whitepaper on next generation public safety – that served as a response to the ongoing conversation. And, consider the experience of Motorola Solutions.
  • MARKETING INTERACTIONS  |  TUESDAY, MARCH 8, 2011
    [Business] Lead Generation is NOT IT
    In the 2010 B2B Content Marketing Trends report from Marketing Profs and Junta42 they found: "Marketers report that content marketing supports multiple business goals, led by brand awareness (78%), customer retention/loyalty (69%) and lead generation (63%); the least widely employed goal for content marketing is lead management/nurturing."
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 6, 2012
    [Business] Creating an Influencer B2B Marketing Strategy to Fuel your Local Buzz
    But who will make a good influencer for your business will be easier to define as you work with them more and more. Having your own set of internal metrics to track success of collaboration efforts with influencers is the best method way of defining the right type for your business. How to find your local influencers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 7, 2010
    [Business] Twitter’s Biggest Scams Part 1: MLM
    Over the next few blog posts, I’ll try to lift the veil of mystery surrounding these business models. First let me be clear that there are many successful and legitimate “real-world” MLM businesses like Mary Kay, Discovery Toys, and Pampered Chef.  So, I figured if I was wondering, you might be wondering too.   Does it work? 
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