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  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 13, 2010
    [Business] Email Marketing: How Are You Using it to Reach the Professional.
    Martinjohn says: October 14, 2010 at 4:45 am it’s very useful post thanks for sharing this information to use email-marketing to grow our business Reply Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. Email marketing should be a major part of your traditional marketing communications plan.
  • SALES CHALLENGER  |  TUESDAY, APRIL 12, 2011
    [Business] Does Skill Certification Enable Rep Complacency?
    Certifying that someone has achieved measureable business results as a result of learning a competency. The rewards we see for this vary, and can include several of the following: Recognition – a title to differentiate you, a unique logo that can be displayed on your business card. about sales force competencies. 
  • SALES CHALLENGER  |  TUESDAY, MAY 10, 2011
    [Business] The 4 Keys of a World-Class Sales Academy
    Within 30 days, reps lose a whopping 87% of what they learned in training—and 61% of reps are unsatisfied with their company’s programs to improve business and sales skills. By Kirsten Robinson. Odds are high that your company is wasting valuable training dollars. Teaching skills through textbook learning just isn’t enough.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Business] Why You Should Measure New and Mature B2B Blogs Differently
    But seriously -- a B2B business blog is a huge time investment. These are not only things we''re applying to our growth strategy for our Sales Blog; they''re also things you can apply to the growth of your own business blogs as well. Launching a brand new business blog can be extremely daunting. know, right? know, right?
  • B2B LEAD BLOG  |  FRIDAY, JULY 6, 2012
    [Business] Friday Wrap-up: This Week in B2B Marketing Tips
    The “How To” of Business Blogging. Another primer here, but well worth the read if you’re considering starting your own business blog. The “how to” of business blogging. Enjoy! B Testing Email Marketing Strategies – A Quick Guide. B Testing Email Marketing Strategies – A Quick Guide. Reasons Why QR Codes Won’t Work. Read on.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Business] Marketers Get New Online Video Program, Marketing Made Simple TV, Offering Interviews with Marketing and Sales Personalities
    The show is intended for CEOs, CMO, VPs of Sales and Marketing and other business leaders responsible for fiscal results. It will bring everyone ‘Smart but simple ideas to improve business. ’” says Ogden.  “ These guests bring actionable information to top executives everywhere. ”. Jeff Ogden, Host. online. Media Contact. Jeff Ogden.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 4, 2012
    [Business] Jeff Ogden of Find New Customers review of the book, Energize Growth Now, by Lisa Nirell
    While Lisa’s book is well-written and documented, it’s intended for a fairly narrow audience – business owners. While it is a great resource for these business owners, it does not break a lot of new ground. 4 out of 5 stars  (Based on a review of a reviewer copy of the book.). ”, Lisa. Thanks, Lisa.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 9, 2011
    [Business] Find New Customers Fan of the Month – Cheryl Burgess
    Cheryl was named to “Margie Clayman’s 50 Favorite Blog Sites” Co-author of Ad Agencies Winning New Business 360. She has experience developing business continuity and crisis management plans for large organizations, including hospitals and pharma. B2B Lead Generation | Find New Customers Fan of the Month.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 1, 2011
    [Business] Find New Customers Fan of the Month – Cheryl Burgess
    Cheryl was named to “Margie Clayman’s 50 Favorite Blog Sites” Co-author of Ad Agencies Winning New Business 360. She has experience developing business continuity and crisis management plans for large organizations, including hospitals and pharma. B2B Lead Generation | Find New Customers Fan of the Month.
  • MI6 MARKETING AGENCY  |  TUESDAY, JULY 20, 2010
    [Business] The Mi6 Tweekly: Week of July 12, 2010
    Email Is The First Thing We Check Daily (Consumer and Business). Chart: % of WW Businesses Getting Customers Through Social Networks Based on Size (Source: Regas via/@eMarketer) #b2b. Chart: What %age of Businesses Using Social Networks to Generate New Customers by Country (source: Regus via/@eMarketer). Monday. Tuesday. Friday.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 12, 2010
    [Business] Content Marketing: the new Marketing paradigm
    Content Marketing is the new imperative for business. It’s also essential that businesses start embracing a publishing mindset. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Why is content marketing important?
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Business] Google AdWords Express: The Pros and Cons
    To explain the concept, Google AdWords Express uses the example of a flower business in Dallas, citing that if a user were to perform a search for “flowers in Dallas” or simply “flowers,” and that person happened to be located in Dallas, your ad would be displayed. Is Google AdWords Express Right for Your Business?
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Business] Need More B2B Sales Leads? Ignore This Research
    Business buyers obtain information from multiple online and offline sources when making significant purchase decisions. This requires using cross-channel online marketing metrics to develop strategies, prioritize tactics, and execute effectively to support your organization’s ultimate online visibility and business goals.
  • WEBBIQUITY  |  TUESDAY, MARCH 23, 2010
    [Business] 44 (of the) Best Twitter Articles and Blog Posts of 2009
    Twitter Apps for Marketing Your Business by Quick Online Tips. The Twitter Revolution For Business May Not Be Televised by MediaPost Online Media Daily. There’s no doubt that Twitter is a phenomenon. How can you optimize your organization’s use of Twitter? What are the best ways to search on this platform? stars. Ben Parr.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Business] 10 Fantastic Marketing Presentations To Watch Today
    Social Media for Business by Presentation Advisors. Social Media for Business. Been too bogged down with your own marketing activities to learn from other practicing marketing professionals ? The Unfair Advantage of Inbound Marketing by Rand Fishkin/SEOmoz. The Unfair Advantage of Inbound Marketing. Social 101 Facebook.
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 2, 2010
    [Business] More Ways to Connect B2B Sales Team with Social Media
    Man your sales team with collateral that speaks to your B2B organization’s social media activities, even if it’s just a business card-sized handout that alerts customers to your social sites’ URLs and handles. Connect Your B2B Customers with Social Media Profiles Business is getting more and more social.
  • BLOG MY CALLS  |  MONDAY, AUGUST 19, 2013
    [Business] Why Marketers Should Care About 'Whisper Tones'
    An automated recording will then say the words to whoever answers the phone as your client''s business. This means that EVERY time the phone rings in your client''s business, you get free advertising. 'A few weeks ago we released an improved version of our Whisper Tone feature. It''s awesome. Useful stuff. They''ll love you.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Business] The High-Payoff Referral Question No One Ever Asks — But Should
    'Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. As reported in The New York Times, referrals account for 65% of all new business. Top performers do this all the time, and some reach the rarefied air where 80% of their business comes from high-potential referred leads.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 12, 2011
    [Business] Site Navigation: The Foundation for Results-Driven SEO
    It's been pretty busy here in my Plaistow office with new clients coming on board and lots of new projects. I've also been busy in my personal life having taken up sailing -- which I absolutely love -- and getting my son ready for his freshman year of high school. Drives new business your way. Tweet August, 2011. Welcome! Yikes!
  • LOOPFUSE  |  FRIDAY, MARCH 26, 2010
    [Business] Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie.
    However, for mission critical applications such as marketing automation where businesses rely on leads being captured to drive revenue, the tradeoff can be less compelling. This is also called SaaS (software as a service), which is a term originally made popular by vendors such as SalesForce.com. to be exact). no downtime). LoopFuse ,Inc.
  • WEBBIQUITY  |  SUNDAY, MAY 30, 2010
    [Business] What’s So Funny About Social Media and Online Marketing?
    Six Business Lessons from the North Pole by The Communicator. Highly creative take on Santa’s marketing and business brilliance, from branding (the red suit is instantlyrecognizable) to human resources (who’s ever heard of an unhappy elf?). Review of webmarketcentral.blogspot.com by Global Business Blog Reviews.
  • TOM PISELLO  |  MONDAY, DECEMBER 6, 2010
    [Business] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    It’s Only a Matter of Trust – B2B buyers will rely more and more on your on-line presence to make judgments as to whether they will do business with you, and this presence needs to overcome typical vendor skepticism, convey credibility and gain trust. Is Marketing Too Busy? The Death of a Salesman? They do if they are.
  • BIZNOLOGY  |  MONDAY, JULY 25, 2011
    [Business] What is the buzz about Google+?
    Last week, Chris Abraham and I were both interviewed by the English-language broadcast of the Voice of Russia to answer the hottest questions on what Google+ is, what threats it poses to other social media properties and how you might use it personally and (someday) for your business. Image via CrunchBase.
  • CONTENT MARKETING FOR BI  |  TUESDAY, NOVEMBER 29, 2011
    [Business] Who Says Geeks Aren’t Social?
    B2B marketers need to incorporate them into the overall strategy including the editorial calendar, yet be flexible enough to know when to change direction when business or technical trends shift. Who Says Geeks Aren’t Social? Think you won’t reach IT decision makers with social media? Think again! Are you there?
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 23, 2011
    [Business] TDWI Vendor Panel on the Future of BI – part One
    Cloud BI must be a solution to a business need, not a shiny new trend to be embraced. Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds four conferences every year, this first one of the year is always the largest. This year, things seemed to be hopping with over 750 attendees.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Business] Consumers Go Mobile for the Holidays
    Though these are all useful tactics and tools, the most fundamental element of a mobile-facing, integrated digital marketing strategy is having a mobile-optimized business website. 'Aside from watching Europeans landing space probes on comets , I can think of nothing more enjoyable than poring over holiday season mobile device usage data.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 23, 2014
    [Business] 3 Tips For Junior Inside Sales Reps To Command Sales Calls
    Every executive is busy, so if you can’t speak to their pain or need within 30 seconds, there is a good chance you’ve lost them. Craig joined AG Salesworks in 2003 and has successfully managed several teams of high-performing Business Development Representatives. You Need To Set The Agenda. Get to the point.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 23, 2014
    [Business] 3 Important Sales Trends & Predictions for 2015
    It’s also the path to building a great business.”. 'Here are three trends I see in the sales world, paired with predictions on where those trends will take us. welcome any feedback in the comments, or via Twitter at @davemacboston. TREND #1: Content Fatigue / Focus. TREND #2: Tool Explosion / Integration. This situation can’t sustain.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Business] Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]
    While Google's truthfulness and rationality are up for debate, we are doing additional research to better understand how this change impacts the typical web marketer who is working to grow his/her business and generate leads. use the same number of business days if your traffic arrives primarily during the week), and measure the difference.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 18, 2014
    [Business] 25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut
    25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut by Zsuzsa Szabo - Maximize Social Business. '“We should run a contest to get more likes! Launch is tomorrow!” ((Sigh.)) Do you despair when your boss thinks about putting together a contest in a matter of minutes? How can you explain that taking … Continue Reading.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 24, 2013
    [Business] Reputation management is not pig lipstick
    Top Three Reasons Why Businesses Need Online Reputation Management (virtual-strategy.com). Tips for Online Reputation Management for Local Businesses (virtual-strategy.com). 'If you want to fix your online reputation, you’ll need to write checks to both Reputation.com as well as get your own house in order. Yikes. Am I a parrot?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 31, 2011
    [Business] Into the Matrix: Revenue Performance Management at Dreamforce #DF11
    “Talking the same language is not about technology, its about business processes,&# Wolff said. It’s about speaking the language of business, not the language of marketing, said Heckart. by Jesse Noyes | Tweet this When it comes to marketing, you can take the red pill or the blue pill. Share email. Facebook. LinkedIn.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Business] 7 Tips for Stellar Social Media Community Management
    You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. We’ve all heard the 80/20 rule applied to business, but it should also apply to your social media communities.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Business] 25 TEDTalk Quotes to Inspire You
    We've been scouring the TED Quotes today and wanted to highlight some of our favorite ones from the technology, internet, management, and business categories. TED Business Quotes. 24) Tim Harford: Ten percent of American businesses disappear every year. Have you ever attended live or viewed an online TEDTalk ? Enjoy! Tweet This!
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Business] Now, Go and Do: Create standardized, well-understood metrics for your organization
    Not only the impact to business, but the impact to the decisions that we’re making. National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product. The campaign was beta tested in three key markets: United States, United Kingdom and India.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Business] Three Key Requirements of Agile Marketing
    Like many long term business and marketing goals, our personal dream was still fuzzy around the edges. 'Are you ready to be an agile marketer? Are you ready to respond to a reality that is changing, in unexpected ways, around you? I’ve had a recent (and continuing) personal lesson in agility. We just sold our house. Yes, anything.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Business] How Bacon Can Improve Your Marketing
    Your business may not be food-related, but that doesn’t mean your product can’t be delicious. So how do you apply this to your business? But once you have established what your business’s bacon is…put it on everything. 'If you’ve been paying attention, you may have noticed that bacon has taken over…well, everything. Efficiency.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2011
    [Business] Social Media Important to 90% of Marketers [New Data]
    90% of Marketers indicated that social media is important for their business. The number-one advantage of social media marketing is generating more business exposure, as indicated by 88% of marketers. Only 28% of businesses are outsourcing some portion of their social media marketing. 10 Key Social Media Marketing Stats.
  • NUSPARK  |  SUNDAY, APRIL 14, 2013
    [Business] From text ad copy to landing pages; key elements to increase pay-per-click conversions
    High energy copy that excites impulse buyers may work wonders when targeting consumers, but that same copy may lose cautious business professions looking for neutral, detailed information. 'There are countless factors involved in the conversion of visitors to your website. Leaving a single one unaccounted for can have disastrous results.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JANUARY 2, 2011
    [Business] Sales Leadership: What? All my numbers are back to zero?
    First: sales management must face the mental aspects of your sales team and your general business management team.  Recognize that after the past two years sales teams are tired; with tough economic challenges and depending upon your industry-a multitude of consumer and business issues have worn down many teams. 
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [Business] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
    The ability to connect with customers is more important than ever, however, most buyers indicate that sellers are ill prepared for meetings; do not understand their business and needs, and; are not adding value to engagements. Is Marketing Too Busy? Frugalnomics: Business Productivity and Cost Reduc. They do if they are.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 26, 2012
    [Business] Why Your Home Page Looks Like You’re Selling Everything But the Kitchen Sink
    Why do business owners put too many features, options, text, graphics, buttons and more on their home page? Either way, a busy, jam-packed home page will not help you. Don’t use busy or too many graphics. Let me be really clear – this is not a photo of my kitchen sink! Two reasons. It will harm you. Book a Flight, 2.)
  • THE ROI GUY  |  THURSDAY, NOVEMBER 29, 2012
    [Business] Accenture & CIO Insights: Improve Sales Effectiveness with Tablets in 2013
    CSO indicate that the number one issues to achieving selling effectiveness are that Sales professionals struggle researching prospects prior to calls and fail to sell value, typically having to discount in order to get the business. In the study, CSOs report that 42% of deals now take more than 6 months to close.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 30, 2013
    [Business] 20 blog posts that made a difference — and why
    Social Media and the Forgotten Business Opportunity — A post about returning to our roots and considering how our online approach to connection is different than how we would act in real life. Mars is a regular contributor to {grow} and I am so proud of his growth as a blogger and as a business professional. am a Blogger. I took.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 18, 2014
    [Business] True Story: Without a marketing plan, he planned to fail!
    It has the year’s sales forecast, changes in compensation programs, quotas, travel goals by rep, business objectives for the team, and key factors for success. 'As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.” This is what happened. You carry it with you, don’t you?”. Shelly and I made small talk.
  • HUBSPOT  |  SUNDAY, OCTOBER 28, 2012
    [Business] Twitter Launches Gender Targeting, and Other Marketing Stories of the Week
    Perhaps these signals are a step toward more Pinterest features tailored to businesses. Uncovering Marketing Benchmarks from 7,000 Businesses. It’s difficult to know how to grow and scale your business if you don’t have many benchmarks to compare your efforts to. So how does Twitter know? or women including, “My tummy hurts.”
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Business] How Google+ Is Changing the Web, Even Though No One Wants It To
    This is a classic example of how listening to your customers can actually be the worst business decision you can make. Google+ doesn't need to be the biggest and best social network in order to transform how consumers, businesses, and marketers use the web. Your business strategy will evolve over time. But that didn't matter.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, OCTOBER 24, 2012
    [Business] Getting Commercial Insight Right
    DENTSPLY: “We deferred kick-off until we’d built the foundations – deeper knowledge about customers and their business, for example.  DENTSPLY: “We ran a pilot with a few reps from each section of the business (i.e., Now we start with an insight about the customer’s business and end with our benefit. How do you keep up momentum?
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Business] Get & Keep Customers with iPhone Apps
    Focusing on software development to innovate business strategies, he enables innovative companies, including startups, to run more efficiently and best discover and fulfill client needs. It’s hard to make an impression on clients, manufacturers or other businesses without the right technique. Thanks, Henry. Henry Fitzgerald.
  • B2B IDEAS @ WORK  |  THURSDAY, OCTOBER 28, 2010
    [Business] A B2B Marketing Idea Takes Flight On Twitter
    MichaelGass Michael Gass is a gas, and his tweets and blog provide new-business fuel for agencies. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. Great question. KentHuffman.
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Business] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    For many businesses, online marketing can be as overwhelming as how to approach a major home renovation. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who master online marketing can reduce marketing costs, refine their targeting, make changes on the fly and track real-time results. This section shows you how.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 8, 2013
    [Business] Blurred Lines: Where Does Marketing End and Sales Begin?
    'Historically, over 96% of small businesses fail within 10 years, partly because the small-business entrepreneur needs to develop competencies in a very wide range of critical areas. Marketing is the distinguishing, unique function of the business.”. Marketing and innovation produce results; all the rest are costs. Awareness.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 1, 2013
    [Business] EU Data Protection / Privacy Update: Marketers Can Breathe Easier … for a While
    'On Monday, 21 October 2013, direct marketers who do business in the European Union were granted a small relief from the gathering storm known as the EU Data Protection Regulation. If you’ve had the luxury of not tuning into the news or reading a business page these past nine months, first of all … well done. The reason? Consent.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 13, 2014
    [Business] Here’s A Key Mistake That Many Marketing Automation Buyers Make
    Many companies probably spend around $50 for a business-to-business lead. 'Author: Jon Miller Too often, I see first-time marketing automation buyers focus too much of their attention on relatively small differences in cost, rather than growing the top-line opportunities that the right automated marketing solution  can provide.
  • HUBSPOT  |  MONDAY, NOVEMBER 26, 2012
    [Business] How to Calculate the Value of Your Social Media Followers [CALCULATOR]
    Instead, we marketers should be measuring our social media marketing campaigns to determine what is making our businesses money -- and what isn’t. Answer six simple questions about your business' use of Facebook or Twitter and it will tell you exactly -- in concrete dollars and cents -- what each Like or follower is worth to your company.
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 18, 2012
    [Business] Is Your B2B Demand Generation Program Up The $!@& Creek Without a Paddle?
    That means they have already: Identified and prioritized their business problems. Formulated business objectives and determined if they require a new solution. Built a business case for an alternative to the status quo. Do you find yourself entering into competitive bids all the time? Identified potential solution providers.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 13, 2011
    [Business] Why Integration of Social and Traditional Media is Important
    Start with what your business goal is. Synergy-the combined effect that exceeds their individual effects. This certainly applies with marketing. But it takes more than just playing lip service to social media by adding a Twitter or Facebook bug to your ads, PR and direct marketing plans. You need to define a process that works for you.
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 17, 2013
    [Business] Do Your Lead Generation Campaigns Speak to Narcissistic Millennials?
    When you show that you understand your prospect – and their business – they will interact with you to learn more. These factors will have a major influence over what catches their attention when it comes to solving a business issue. Are you talking to me? What makes your prospects tick? The Bottom Line. Check out this free guide.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 24, 2011
    [Business] 10 Sales Posts to Kick Off the Week
    Times are tough these days with the economy and many of you may be feeling the slow, turtle-pace of sales in your business. Give these posts a look and see how you can fire up your Q4 with better sales practices. Selling Successfully in a Down Economy – Selling Power Blog. Four Keys to a Great 4th Quarter – Salesopedia.
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Business] Why You Need to Start Thinking Like a Media Brand
    Don’t Combine Personal Value and Business Value in one Video. On the business -centric side of things, you’re teaching prospects more about your product or offering and trying to increase conversion. The former is definitely more about your customers than your business. You know the one. The Competition is Fierce.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 12, 2013
    [Business] Dude, Where’s My Phone Lead?
    For many businesses, once a lead becomes a lead, all bets are off. Businesses that use intelligent call routing have the option of steering that lead to the right agent or department based on custom specifications (location, product, etc.) Tracking Which Marketing Activities Generate Leads. Call Routing: Be in Control of Your Leads.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, FEBRUARY 28, 2013
    [Business] Social CRM Prompts Skepticism
      Part of the slow uptake is a growing skepticism about the genuine business value of social media.    The leading business goals of social CRM are lead generation, community building, brand awareness, marketplace intelligence, increased web traffic and customer satisfaction. What will you do with what you learn?
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Business] The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]
    But if you''re trying to grow your business through Pinterest, that strategy won''t help you at all. If you''re trying to use Pinterest to build your business, you can''t forget the description -- it could have too big of an impact on your results. but if your business can, you absolutely should. Photographs! Infographics!
  • WEBBIQUITY  |  MONDAY, NOVEMBER 5, 2012
    [Business] Book Review: Optimize
    Divided into three sections— Planning (tactics, audience research,  content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. What motivates them? What do they care about?”
  • PUZZLE MARKETER  |  MONDAY, JUNE 10, 2013
    [Business] Blogging Leads to Sales
    Business owners sometimes treat their online marketing like flossing. The y know they should do it, but it nevertheless gets buried under the tasks of running the day-to-day business. How’s that going to grow my business?”. 'Originally posted here on USSCO Speaks blog. What is a blog? Why do website visitors value blogs?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Business] B2B Social Media Marketing Statistics to Ponder
    by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. Many of the people at LinkedIn are professionals, business owners or other talented individuals. Even professions and services beyond marketers think its one of the best things to happen to their marketing campaigns in years.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 28, 2010
    [Business] Social Media Success Story
    These types of associations aren’t very sexy and they have plenty of competition out there for members to help them run their business better. To better position themselves within the metalworking world as a thought leader and as part of a new business strategy, we recommended they jump on the social media bandwagon. Do it now.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 17, 2012
    [Business] Learning From Big Social Media Blunders
    Disheartening because nervous businesses considering social media may unduly focus on the blunders and ignore the benefits. Today, I’ll take a moment to speculate “why” the blunders happened and how businesses can learn from their less fortunate brethren’s mistakes. By Stanford Smith, Contributing {grow} Columnist. More Examples.
  • ILLUMINATING THE FUTURE  |  MONDAY, DECEMBER 21, 2009
    [Business] Want to Build Trust? Want to be a Market Leader? Be a Thought Leader
      As a growing number of firms across the professional services spectrum have discovered, thought leadership can strengthen your market positioning, enhance your perceived value to clients and generate more business overall. Why is thought leadership increasingly critical to the success of professional services firms? AngelouEconomics.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 13, 2011
    [Business] A Painless Guide to Planning a Marketing Budget
    Painless Guide to Planning a Marketing Budget is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Brian Kardon | Tweet this I was with a group of CMOs last week, all of whom were knee-deep in developing their marketing budgets for 2012. used to be a member of the “dread it” crowd.
  • HUBSPOT  |  SUNDAY, MARCH 9, 2014
    [Business] Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week
    'While many small businesses have been excited to convert their marketing strategies to the inbound methodology , larger corporations and enterprises haven''t been as quick to the draw. Just because enterprise businesses have large marketing budgets doesn''t mean that they''ll automatically be the most successful online. Enjoy!
  • BLUE FOCUS MARKETING  |  SUNDAY, OCTOBER 14, 2012
    [Business] The Critical Social Skills Your Brand Needs To Survive – Interview with @SimonMainwaring #WeFirst #MMChat
    As for your question, it is absolutely critical to be a social brand today if you want to do well in the social business marketplace. So your business will live or die in the next five years based on your ability to connect socially with your customers through their smart phones in ways they like to relate with your brand.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 21, 2012
    [Business] 23 Marketing Technologies We’re Thankful For
    23 Marketing Technologies We’re Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this Thanksgiving often puts us in a grateful mood. And if you’re in marketing, you have plenty to be thankful for. Here goes! The Internet. Search Engines. Email.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2011
    [Business] 5 Reasons Why You Should Transform Your Marketing Agency—NOW!
    At the end of 2010, HubSpot surveyed approximately 3,000 marketing agencies and consultants about the financial health of their businesses, as they registered for our free inbound marketing training series designed exclusively for agencies. New business cycles can be long—and painful. Agencies need recurring revenue.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 26, 2012
    [Business] 4 Content Marketing Goals for a Coach Website
    No matter what business you’re in, your content must achieve four things. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. My business goals are much clearer and I needed my site to reflect that, and I wanted all new, original content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 12, 2015
    [Business] Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]
    Marketing and campaign success can only be achieved by maintaining a focused approach to accessing and leveraging data that drives the right modeling, targeting and engagement with your ideal customers to drive business success. 'The marketing ecosystem has never been more complex. What exactly is a Digital Marketing Hub?
  • LEADERSHIP  |  TUESDAY, APRIL 15, 2014
    [Business] What’s Your B2B Marketing Mission?
    Not to mention, his indescribable modesty and humility which is so refreshingly different from many other media favourites and iconic business celebrities.) I have picked out just five simple, yet profound nuggets of advice that Musk offers businesses and entrepreneurs. 'Start Thinking Out-Of-The-Planet! It’s not impossible.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, AUGUST 22, 2012
    [Business] The Power of the Influencer
    normally don’t focus on specific sales training topics but after several sessions where I was training sales managers on creating effective sales strategies and even experiencing several sales situations within my own business I thought I might raise this topic. The Power of Selling the Influencer  .
  • PR MEETS MARKETING  |  SUNDAY, APRIL 28, 2013
    [Business] A Marketing Professional’s Letter to Telemarketers
    I’m extremely busy and your calls interrupt the flow of my day. 'via Flickr by Seattle Municipal Archives. Dear Telemarketers, I understand your job is difficult. You have to make dozens if not hundreds of calls every day. You have quotas to make. You have it rough and I don’t envy you. receive a lot of these calls. Practice.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 6, 2011
    [Business] How to Assess Marketing Automation Vendor Services Before You Buy - Yet Another Workbook
    In terms of what you need, vendors offer three types of services: deployment: help with setting up your system support: help in operating your system after it’s deployed account service: help in growing your business. I wrote yesterday about our new workbook for marketing automation cost estimates.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 4, 2010
    [Business] Genoo and Act-On Software Add Social Marketing Features
    Naturally our friends in the business marketing space have been adding such features as well. Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. few weeks back, I wrote about social marketing features from consumer marketing automation vendors.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 15, 2010
    [Business] Is Email the Workhorse of Demand Gen?
    Having an actual business conversation with people via LinkedIn or Twitter is limited to a small group of thought leaders and innovators. Demand Generation is all about generating interest in your products, assuming you can get hold of potential clients. Fifteen years ago the telephone was the workhorse of B2B demand generation. Email Pros.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 29, 2010
    [Business] B2B Demand Generation Boot Camp: Next Gen Inside Sales Training
    With unlimited data licenses at four vendors, search tools that didn't exist just four years ago, autodialers, power dialers, Google alerts, social media and other techniques -- this business is a specialized trade now and the new skills need teaching. Inside sales seems to be like that, growth and replenishment. Times have changed here too.
  • MARKETING EDGE  |  MONDAY, FEBRUARY 8, 2010
    [Business] One Way to the New Mass Market
    Huba is a keynote speaker at the NewComm Forum, a three day conference, April 20-23 in San Mateo, California, full of interesting learning about the application of social strategies in business, non-profit, and government, and as always excellent networking. Time 18:10. Huba is on the money with this metaphor. Re-Tweet Shout Outs.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 1, 2010
    [Business] Unica and Alterian Lead Database Marketers to the Digital Promised Land
    My take is that many marketers see social media as a way to generate business directly, and look at monitoring as a secondary aim.) - 38% said coordinating digital and direct marketing agencies was somewhat or very difficult. ve been talking about this a lot with consulting clients but don’t think I’ve written about it at length in this blog.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 20, 2013
    [Business] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
    Employee productivity is key to a successful business. At first, businesses on social media sought to acquire as many fans and followers as they could. 'Happy Friday, Sales Prospecting Perspectives readers! Enjoy! In our book "The Upward Spiral," we show how a positive company culture can contribute to employee productivity and morale.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JUNE 9, 2011
    [Business] Mid Year Sales Funnel Check, Are You Set Up To Close Strong?
    Assuming that sales knows their close rate off of forecasted business, which is another whole issue entirely, you should figure out your conversion rate from lead to forecast. Depending on your sales cycle, you probably have very little time to make the necessary changes to get business in by years end. Here is what to look for.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Business] Savvy Speaks: Savvy "Dont's"
    "Providing elegant solutions that solve real-world business challenges and drive measurable ROI." Thinking you are talking to a business instead of a person. Every once in awhile one of the Savvy Sisters runs accross something that makes her say "huh?" Mixing up the message -. What is it you do again? Stephanie.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 7, 2011
    [Business] Never Ever EVER pass these leads to sales!
    We simply don’t have the time to prospect through a bunch of hand raisers so we take what we think will lead to business in the shortest timeframe and “back burner” (code for never call) the rest. While passing the lead may look great, it won’t lead to closed business and will lead to sales pushback.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 7, 2011
    [Business] Are You Measuring Your Inside Sales Team Connect Rate?
    If you have a team designated to developing new business and teleprospecting, the connect rate can be so important. If he had just sent it to our previous contact, I would have never received this email (as we were pretty busy that week), and he would have never sold attendance space to AG.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 15, 2010
    [Business] What is a Hi-tech Marketing Copy Writer?
    " Try fitting that into an introduction, let alone a business card. This person might be found working as part of the marketing department at a larger corporation - or the only "marketing" person at a smaller business. My "official" title is "freelance hi-tech marketing copy writer."
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 18, 2010
    [Business] 2 Rules to Email By for Successful Sales Prospecting
    have no doubt that they have good products and they could in fact "Change my business life" as one subject line suggested recently. Unfortunately, they don't know me at all and have never spoken to me so they really have no idea what my business life is all about. Of the 20-30, 90-95% are deleted upon receipt. just opened your email!!!
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 5, 2010
    [Business] Savvy Week in Review - March 5
    That Mr. Rogers would have been a killer marketer if he wasn't always so busy inspiring little kids to be good neighbors. " The site is a list of 101 business cliches including the lightbulb, roadmap, puzzle piece, handshake, and crystal ball The Savvy Wrap Up is a compilation of all of our favorite posts. The Savvy Sisters.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 17, 2014
    [Business] Put a Little Personality into Selling
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. 'Put a Little Personality into Selling. The Director is to the point, and focused on the job. Relationships are not important. Briefly cover main benefits and isolate dollar-related topics or verifiable benefits.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 17, 2013
    [Business] Social Media Contests: 5 Steps to Running a Successful Contest on Instagram
    80 million registered users is not exactly a lot when compared to other social media networks, with its big boss Facebook breaking the 1 billion active users late last year, but it is big enough to get brands and businesses to notice that there is potential to build their community there.  Goals . What are you trying to achieve? Set up.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Business] Why Marketing Operations is the Heart of your Marketing Team
    This is time they could be spending on acquisition marketing, customer retention, social media marketing, or whatever it actually says on their business cards. 'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. was sure they didn’t need so many people for operations alone. Unsure?
  • LEADSLOTH  |  THURSDAY, AUGUST 5, 2010
    [Business] Email Newsletters: a Best Practice That Needs to Die
    Today’s prospects are “crazy-busy&# and “frazzled&# according to Jill Konrath in her new book SNAP selling. DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). For example, the monthly newsletter. totally agree. Register today: [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 2, 2012
    [Business] Are you ready for Return On Influence?
    As I observed this intersection of business opportunity and personal loathing I thought that somebody should write a book about this. We are on the cusp of a marketing revolution.  And it is being led by YOU. Today, anyone can get behind the velvet rope … if you know how! So I did. This is OUR time. This is YOUR time. Many thanks!
  • INBLURBS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Business] SEO goes mobile and you should embrace this trend of location based marketing
    This trend is creating a growing demand for businesses to be visible in these services and their apps as well. What can a business do to participate from I call it “Mobile SEO”? The use of mobile devices is increasingly growing. Tablets and smart phones have become state of the art technology around the globe.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 25, 2012
    [Business] Pinterest: 3 Reasons To Take Note
    While there are the obvious personal benefits of using Twitter for your own online bookmarking and networking, the sheer volume of Pinterest users alone also represents great potential for business. So what’s all the fuss about? What is this latest social craze? Why does it matter? Pinterest Is Visual Bookmarking. Pinterest Is a Community.
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