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  • MARKETING GENIUS BLOG  |  MONDAY, MAY 3, 2010
    [Business] Monday Marketing Term: Linking Strategy
    linking strategy can fit within your overall business strategy, and usually into your marketing or communications strategy. A linking strategy is simply a methodology that focuses on building the number of relevant inbound links to your website generally to improve search engine optimization, but also to improve brand awareness. Be patient.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 1, 2008
    [Business] KCNN: Principles Module
    We explore the topic with pioneers in the field, hear from a top official of OhmyNews, talk trust with Jay Rosen and Doc Searls, examine business reporting on the ethical edge, and more. This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. New Voices. Learning. | --> Get J-Flash newsletter. RSS Feed. ABOUT.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Business] Tom Pisello: The ROI Guy: Demand Generation In the Face of.
    The more buying organizations are a forced to do-more-with-less they adopt different business patterns.&# According to Forrester’s Mr. Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.&#
  • FUNNEL FOCUS  |  WEDNESDAY, MAY 26, 2010
    [Business] Four Reasons for Marketing and Sales to Collaborate
    Even less, 29% of buyers, said salespeople know their business and specific problems. Lack of a business value proposition. Last week there was a discussion in a LinkedIn group about marketers creating ineffective sales collateral. While not a bad idea, the reverse is also true. Lack of proof of ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 6, 2011
    [Business] A preview of the first interactive iPad Book — and marketing innovation
    Let me know what you think about the technology demonstrated in this video and your ideas about how it might work in your business. Note: I noticed this video does not show up on iPad. If you have troupble viewing, clicke HERE. This amazing little book is an excellent example. You are going to have to delight, amaze and amuse … or lose.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 25, 2014
    [Business] 7 Benefits of a Prescriptive Sales Process
    Ken  provides Keynotes, consulting services and products designed to improve business performance. '7 Benefits of a Prescriptive Sales Process. By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. In most sales organizations, the majority of salespeople are B or C performers.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 21, 2013
    [Business] Use Social Media Statistics to Find Your B2B Audience
    This doesn’t necessarily mean they are looking for business-related information on social networks, but if you can connect with them and provide value (through content), you can build and nurture these relationships. But as prospects are researching online for business solutions, social networking can play a part for anyone.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 4, 2011
    [Business] 15 Great Posts About Sales Enablement You May Have Missed
    Statistics Show the Business Case for Sales Enablement - Paul Krajewski. Sales 2.0 is the bread and butter of what we do here at InsideView. Essentially, we want salespeople to incorporate sales intelligence into the new generation of sales where social selling comes into play. Unfortunately, this methodology of sales 2.0 Sales 2.0: Sales 2.0
  • HUBSPOT  |  TUESDAY, OCTOBER 2, 2012
    [Business] 7 Reasons Your Brand Will Never Be as Awesome as Apple
    The world’s most valuable and most admired brand has given a lot of businesses a wicked bad case of Apply Envy. The bad news is that for most businesses -- and that probably includes yours -- “pulling an Apple” is about as likely as winning the Mega Millions jackpot. and how you can make your brand the exception to that rule. Better?).
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 2, 2014
    [Business] 6 Things Michelangelo Could Teach Today’s Inside Sales Professional
    Don''t mistake your busy calendar for one that is healthy and productive. 'Sales Prospecting Perspectives is pleased to bring you a post from Mike Lipka , an Inside Sales Representative at AG Salesworks. What could Michelangelo’s sculpting techniques teach you about reaching quota? The answer may surprise you.
  • MARKETING ACTION  |  FRIDAY, JANUARY 11, 2013
    [Business] Social Media Is Driving Customer Service Expectations
    And that 50% of consumers give a business just one week to respond to a problem before dropping the company? Did you know that 59% of consumers say they would switch brands for better service? And that 48% of consumers use both social and search to research a potential purchase? Watch the video.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 27, 2011
    [Business] Should Social Media Be Outsourced?
    With millions of people participating in social media each day, using social media platforms to market your business can be a smart move. Your business efforts are always more successful when they are closely linked with your core competency. Your employees know about your business and your field. Social Media Outsourcing
  • BIZNOLOGY  |  FRIDAY, MAY 9, 2014
    [Business] Re-brand Ukraine? How to create a new, trusted nation brand
    major challenge for Ukraine is to be able to deliver on new promises, which will probably require a complete overhaul of its government, economy, and business attitudes/practices. Similarly, Ukraine must find its own niche that foreign businesses can trust and be willing to invest in. Awareness is not the issue. Perceptions are!
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Business] The Sales Game Has Changed: Here's How to Adapt
    His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The recent economic crisis changed the way that businesses and consumers spend money. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. The result? The result?
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Business] The Golden Rule for Marketing
    In contrast, at the end of 2009, there were only 672 million phone numbers, include mobile, business and toll free numbers, reported by the FCC. 'Marketers are looking for a way to get attention, to get their message across and ultimately to get an advantage over their competitors. Marketing has become a bad word to many. The Golden Rule.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 30, 2012
    [Business] Employee Byte: Insourcing Your Social PR
    To most conventional media, your business just isn’t that interesting or worthy of real estate space. Just now, in a social business, the reputation and profile of an organization is perceived through the lens and ears of a lot more increasingly noisy channels and individuals beyond the corporate and traditional media gatekeepers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Business] A proud American company that never understood digital
    Last month they exited the digital camera business. A long, long time ago I had to pick an online platform to store my photos. What better brand name to trust with your photos than Kodak, right? Wrong. For a century Kodak WAS photography. The tech. The fun. The innovation. How could a brand that strong lose it so fast? The name.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 27, 2012
    [Business] 17 (of the) Best Email Marketing Guides of 2011
    More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day. 83% report that email is the “first tool they check when going online for their business each day.” Email and social media play well together. Adam Q.
  • LEADSLOTH  |  THURSDAY, AUGUST 5, 2010
    [Business] Email Newsletters: a Best Practice That Needs to Die
    Today’s prospects are “crazy-busy&# and “frazzled&# according to Jill Konrath in her new book SNAP selling. DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). For example, the monthly newsletter. totally agree. Register today: [link].
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Business] 5 Engaging, Daily Hashtag Topics to Follow on Twitter
    You can go about this in a friend-to-friend interaction, but even better, a business-to-customer interaction! Make business-related inquiries to learn what they think. Free Ebook: How to Use Twitter for Business - An Introductory Guide. Learn how to start using Twitter in 2011 to achieve your business goals. it gets fun.
  • B2B IDEAS @ WORK  |  MONDAY, JUNE 27, 2011
    [Business] Get Personal with B2B Buyer Personas
    As B2B marketers, it's critical that we understand our business buyers' mindsets and motivations to ensure our messages reach their inner needs and desires. B2B personas must recognize tht the prospects professional standing and priorities will hold additional sway over what catches his attention when it comes time to solve a business issue."
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Business] How to Create a Compelling Explainer Video
    'Having a fantastic vision for your business is great, but it''s a whole new ballgame to try to communicate that vision to potential customers, investors, and partners. An explainer video allows you to quickly introduce your business, explain what it does, and tell customers why they need you. What''s the best way to do this, you ask?
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Business] A Starter's Guide to Increasing Brand Visibility on Twitter
    Why would they ever make an effort to notice me when these streams are already so super busy? I'd imagine that if you're new to Twitter, this situation might seem familiar, so here are 5 helpful tips you can use to create more initial visibility for your business on Twitter. This is a guest post written by Leonard Widrich.
  • TRADESMEN INSIGHTS  |  MONDAY, NOVEMBER 15, 2010
    [Business] STAFDA 2010 – Manufacturers and Distributors More Upbeat
    Most noted that there are pockets of business out there, you just have to look for them. I just returned from the 34th Annual Specialty Tools and Fasteners Distributors Association (STAFDA) convention and trade show. Attendance was up and so were the spirits of all who attended. Georgia Foley and the team once again put on a great event.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 2, 2014
    [Business] The 10 Internet Trend Charts You Need To See From Mary Meeker
    cover them every year because I think she has found a way to show all the amazing change the web has brought to our lives, the world of business and especially for us marketers trying to reach the digital consumer. 'Every year around this time Mary Meeker puts out her famous Internet Trend Charts. According to the report, only 30% of the 5.2
  • WEBBIQUITY  |  FRIDAY, AUGUST 17, 2012
    [Business] Top 5 Reasons Web Marketing Now Relies on Content Strategy
    Comment like they are your friends and don’t treat them as customers in a formal business setting. blog content strategy which entails goals such as lead generation, traffic generation, link building and branding will support both search and business objectives over time. Guest post by Celina Conner. Will it be a hit or miss?
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 8, 2013
    [Business] 3 Principles of Customer Retention – i?marketing (Part 7)
    Your job as a marketer doesn’t end with acquiring a customer; you’re still in the nurturing business. Customer retention is a great way to ensure that you will be in business long-term. Treat them with respect, and you’ll keep their appreciation…and their business. 'Editor’s Note: Our recent regional i?marketing
  • ENGAGE  |  THURSDAY, MAY 1, 2014
    [Business] Crimes Against Humanity (in Marketing)
    Neither of those realities helps your business. Confusing analytics with business intelligence. Identify team members that can help you set up the appropriate measurement mechanisms and center all subsequent activity on driving measurable business results for your brand. But that title is earned, not claimed. Faking it.
  • FATHOM  |  WEDNESDAY, JULY 17, 2013
    [Business] Web Analytics Wednesday Cleveland at the Oak Barrel July 31
    The reasons they will be there: Networking and listening to select panelists discuss how their companies use analytics for everyday business and marketing purposes. '“Candy is dandy, but liquor is quicker.” They will also be enjoying free drinks (sorry, you’ll have to foot your own whiskey) and appetizers.…
  • FATHOM  |  WEDNESDAY, JUNE 5, 2013
    [Business] Quality Content Marketing Means Making it Personal
    It also has a business purpose and is easy to find and share.… 'Developing quality content can be struggle for a lot of marketers, who often have many other things on their plates. They can’t argue with the value in producing quality content, especially with Penguin 2.0. So what does this mean?
  • PHOENIX RISING  |  WEDNESDAY, JANUARY 20, 2010
    [Business] Keepers of the Truth
      We’re too busy managing the day-to-day in our overloaded lives. Reality comes from our markets, not ourselves. seek customer, prospect and partner feedback before I ever begin to brainstorm a strategy.    Clients often ask me why I don’t take their word for where they are and what they do. 
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Business] 33 Stats On The Future of Content Marketing
    'The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. hope you find these helpful in your own efforts. InboundWriter.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [Business] Tom Pisello: The ROI Guy: Is ROI a Good Way to Make the Case for.
    The analysis compares the “business as usual&# scenario, where the organization continues to operate as it intends to without the solution (often called As Is), with the scenario where the solution is implemented (often called To Be). Is Marketing Too Busy? Frugalnomics: Business Productivity and Cost Reduc.
  • B2B CONTENT MARKETING  |  SATURDAY, NOVEMBER 7, 2009
    [Business] An common taxonmy for your content strategy.
    There are functional commonalities and content components in business process across companies; it’s called SG&A. As we know each business process function and process has content assets, we choose SG&A because SG&A is measurable, for public companies in the U.S.A., Why a taxonomy?  . It was manageable. Why SG&A?
  • INTEGRATED B2B  |  SUNDAY, MARCH 10, 2013
    [Business] What’s your company’s Return on Know-how?
    Our team spends a lot of time discussing business cases – real business cases, not “feel good” benefit-based stuff, but the ones with numbers on them. How to assess your ROK business case. Learnings from this initial platform can then be applied to achieve the full potential gains uncovered in the business case.
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Business] Internet Outage Crash Your Website? The Marketer's Response Plan
    When an outage of this magnitude happens, all types of businesses (and marketers) are affected. Find something that sets the right tone for your business, and also lets them know that you're aware there's a problem. Lots of companies lost business the other day, and might lose it today, too. Internet down? gives out on ya.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 17, 2012
    [Business] Why Foursquare’s City Badges Are Perfect for Destination Marketing
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. Foursquare , boasting more than 15 million users , is the leading location-based social platform that allows users to “check in” to places via their mobile phones. Foursquare Social Hospitality
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 18, 2012
    [Business] How to Generate Social Traffic Using StumbleUpon
    First things first, how does such a small website, compared to Facebook and Twitter, bring in so much traffic to so many blogs and businesses all over the world? By doing this, you will look like a friendly person/business that wants to connect and that isn’t focused only on his/her own interests and on selling. shortner.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 3, 2013
    [Business] The Purchasing Department: The Next Frontier for Social Media?
    Every company has their own administrative systems and entrenched way of doing business through their own software systems. Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. Studies show that this may return the biggest financial gains of social media to companies and I agree.
  • B2B IDEAS @ WORK  |  MONDAY, JULY 11, 2011
    [Business] B2B Word on the Street: Guerilla Marketing
    This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Business] Marketing Mad Libs: Expert Edition [SlideShare]
    Anne Mercogliano of Twitter shared that the businesses that break through social media noise are the ones that “prioritize content that offers value” to their community. 'As a group, we marketers can be a bit. verbose. Particularly when we add in experts and analysts who talk about marketing for a living. The Human Touch Matters.
  • WRITTENT  |  TUESDAY, MAY 20, 2014
    [Business] 17 Content Marketing Trends to Keep an Eye On
    Every and any major decision a business makes should focus on improving the bottom line. Only 28% of businesses are able to measure the ROI of content marketing right down to the piece of content ( The Drum ). European Businesses Are Slow to Pick Up on Content Marketing. His traffic continues to decrease daily. Image source.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Business] The Social Media MBA: Part 5: Application and Integration of Social Media
    Social media gives business a chance to expand traditional methods and involve customers in the marketing process. Without fully integrating the two, businesses can take on great risks related to over-dependence on one or over-use of another. The trick is that each business is case specific. There is not. Who is my audience ?
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Business] The Critical Ingredients Of Effective Demand Generation
    Marketing must drive sales for the business. The critical ingredient to growing your business is to ensure consistency and growth in your sales pipeline. 'Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Emails Work, But Only If Created Correctly.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 8, 2013
    [Business] Blurred Lines: Where Does Marketing End and Sales Begin?
    'Historically, over 96% of small businesses fail within 10 years, partly because the small-business entrepreneur needs to develop competencies in a very wide range of critical areas. Marketing is the distinguishing, unique function of the business.”. Marketing and innovation produce results; all the rest are costs. Awareness.
  • THE ROI GUY  |  FRIDAY, MAY 10, 2013
    [Business] 3 Key Findings from SiriusDecisions Summit
    'This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. and “Why Now?”,
  • EARNEST ABOUT B2B  |  TUESDAY, AUGUST 30, 2011
    [Business] This is the week that was: When Apple lost its core
    There were big announcements a plenty as HP made public its plans to sell its PC business,bin the tablets and buy Autonomy , Britain’s biggest software firm. It is the age old problem with social media – the difference in thinking between the sceptics and those confident in what social networking can do for your business. Enjoy.
  • EB2BLEADS  |  WEDNESDAY, OCTOBER 19, 2011
    [Business] Why SME's Need Meaningful Analytics To Measure Marketing
    just reported that less than a fifth (that's just under 20%) of small businesses using Google AdWords say they recoup the cost of their investment, based on recent research. smallbusiness.co.uk That is shocking, though not surprising! An Inbound Marketing Agency can turn this on its head. Its an optimised data led marketing process.
  • EB2BLEADS  |  WEDNESDAY, APRIL 6, 2011
    [Business] Measuring Marketing Effectiveness Online
    Here's a short video on using data or metrics to measure the effectiveness of your digital marketing in real business terms and that's leads and eventually sales. So, what other online things should businesses do to measure their marketing effectiveness ? Facebook fan pages are free for any group or business for that matter.
  • EB2BLEADS  |  MONDAY, JANUARY 31, 2011
    [Business] Differences In Sales Lead Qualification
    Depending on how you establish your referral base these leads can be more sales ready than a lead created from marketing, as an individual has personally identified that another person or business has a problem that you may be able to help them with, which is very similar to pre-qualification in sales. over time. Article written by eb2bleads.
  • E-QUIP  |  WEDNESDAY, JUNE 18, 2014
    [Business] Don't Plan What You Won't Do
    Think you need to overhaul your business development process? This relates to your targeted markets, competitive positioning, key client relationships, and business development process. Most strategic plans, of course, devote the greatest attention to this facet of your business. Business. Marketplace. Workplace.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 12, 2013
    [Business] Here’s How to Tell If You Are Ready for Marketing Automation
    Do you have the ability to look at a list of potential customers and prioritize them based on fit with your business and likelihood to buy? If you scored under 20 , you may not be ready quite yet, but perhaps if you can learn more about the technology you can start building a business case. Let’s do an exercise. mean it. ll wait.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Business] Go Beyond Good Enough: How to Delight Your Customers
    At its core, an inbound experience is a customer-focused way of doing business that is centered on helping people and solving their problems in the ways they want them to be solved. In fact, the White House Office of Consumer Affairs found that it costs businesses 6-7x more to attract a new customer than to retain an existing one.
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 14, 2010
    [Business] How, When and Where Buyers Want Case Studies
    Similar trends in your business? When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales process. Yet, Eccolo Media is about as close as anyone gets. It’s just really good stuff! Clearly, they want detailed stories.
  • EMAGAZINE B2B BLOG  |  THURSDAY, FEBRUARY 20, 2014
    [Business] In Messaging, Words Matter
    It means that the very words used to describe your business really matter. 'My brother heads up an advertising agency in New York. Yesterday he sent me the following message: “We just asked consumers about cheese on their pizza. Run that by me again? Or do you think there was something more at play? Don’t you just love marketing?
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 15, 2014
    [Business] 5 Awkward Phone Conversations That Could Have Been Avoided With VBMA
    'Everyone has had at least one awkward phone conversation that makes them wish they could turn their phone into a device that would teleport them into another galaxy, and business calls are no exception. Want to learn more about how to move your business closer to being awkward-free? Awkward Conversation: The Collection Call. awkward.
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Business] Why Ghostwriting Thought Leadership Content Doesn't Work
    Nevertheless, for the business leaders able to resist the ghostwriting temptation -- those contributing their own thoughts and ideas to content -- you''re at a huge advantage. Now ask yourself: Should this business-building tactic be delegated to someone who knows very little about you or your industry? leadership-worthy. Here''s why.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 25, 2013
    [Business] Inside Sales Management Success: Making Time For Fun
    Investing in people is not only smart business, its fun. 'It has long been our philosophy at AG Salesworks to create an enjoyable work environment. We have done a great job, and continue to work toward finding ways to enjoy ourselves while striving for excellence. Yesterday was our first of what will be a monthly company event.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 9, 2013
    [Business] Inside Sales Manager's: You Can't Always Be Right!
    While it may be human nature to WANT to always be right, it can be extremely detrimental to your business, professional and personal relationships. Now that the holidays and New Year are behind us, I have to imagine most of us have begun focusing on making good with our New Year's resolutions. It was at that point that he had his a-ha moment.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 22, 2012
    [Business] Corporate Culture: To Facebook Or Not To Facebook
    That afternoon one of our Corporate Development Reps received a business email that ended with, “Sorry to hear about Rosie” These activities help us to build rapport with friends and prospects alike. Yes, I go on Facebook at work. But it’s not what you think, well most of the time. So I say Facebook at work all you want!
  • GREAT B2B MARKETING  |  MONDAY, NOVEMBER 22, 2010
    [Business] How Pull Marketing Overcomes Marketing Clutter – by Christopher Ryan
    But I submit that a much better plan is to figure out a way to attract a larger share of the people who are already interested in what you offer and then convince them to do business with you. I suspect that I am not the only one who is frustrated by the increasing amount of advertising clutter. Taxicabs carry large advertising posters.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 4, 2010
    [Business] Stop Telling Me That Cold Calling is Dead
    Over our eight years in business we have amassed thousands of statistics on the success of our programs. What ever happened to just picking up the phone and dialing? Every day, we are inundated with the message, "INBOUND, INBOUND, and INBOUND!" There have been only two of those stats that have never changed. Thanks, Pete
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 30, 2009
    [Business] 10 Tried and True Ways To Smash Marketing Writer's Block
    At a recent Way North Writers, NH meeting (writers who are interested in the business of writing) members ranging from new writers to professional published writers offered the following suggestions to keep motivated when the writer’s muse has temporarily left the building. It happens to all of us. Try using What if? to get an idea.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 30, 2009
    [Business] 10 Tried and True Ways To Smash Marketing Writer's Block
    At a recent Way North Writers, NH meeting (writers who are interested in the business of writing) members ranging from new writers to professional published writers offered the following suggestions to keep motivated when the writer’s muse has temporarily left the building. It happens to all of us. Try using What if? to get an idea.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Business] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. Business blogging has many benefits, among which is the potential to increase your rankings in search engines and earn you thought leadership. As you know, we at HubSpot are crazy about data-driven marketing. Why, you ask?
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Business] Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI
    'Lead scoring has become an integral part of lead generation today, especially for larger businesses that generate hundreds of leads each day. If you are interested in scoring the phone leads you generate for your own business or for clients, below are some four ways to do it. And the two lead types are quite different.
  • WRITTENT  |  THURSDAY, MAY 2, 2013
    [Business] 51 Inspirational Quotes for Being Successful Content Creators
    Though creativity comes and goes, we cannot allow ourselves to be dependent on it as it can be really costly for our business. 23) “Be passionateabout the culture andthe business, andremain positive,because it inspiresothers.” 36) “What helps people, helps business.” Enjoy it! 1) “It’s quite fun to do the impossible.” Try again.
  • HUBSPOT  |  FRIDAY, MAY 27, 2011
    [Business] How to Get Ahead of the Marketing Learning Curve With Mobile PPC
    The availability of such a deep level of device and carrier segmentation is quite beneficial, because you can set up campaigns for each carrier and device and test the combinations that provide the best results for your business. It will be interesting to see how fast businesses adopt different forms of mobile media like PPC.
  • MARKETRI  |  THURSDAY, APRIL 25, 2013
    [Business] Why Your Professional Services Marketer Needs Mentoring
    'In 2009, after completing my senior year of college and receiving my business degree with majors in marketing and business management, I was absolutely thrilled to land my very first job as a marketing assistant at a research firm. started out like any eager young marketer, ready to learn and to help grow the firm I had joined.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 11, 2013
    [Business] Sales Prospecting Perspective Weekly Recap - Week of January 7, 2013
    Salespeople have always had a distaste for prospecting, preferring to allow an inside team dedicated to uncovering new business play that role for them. We led off the week with a great post from one of our senior Business Development reps, Samantha Goldman. It’s a supplement to them.” Now, on to our weekly recap.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 6, 2010
    [Business] B2B Marketers: When NOT to Pursue a Case Study
    It's not enough to show that your solution works as promised – you need to illustrate the business impact of your offering. If your customer hasn't been using the solution long enough to see an effect on his or her business, you're not going to have much of a story to tell. 1) Customer isn't yet seeing results.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 17, 2011
    [Business] Content Marketing: 7 Simple Steps to Get Started
    With this change in doing business, great content is now mandatory. “ Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” B2B Demand Generation | Guest post by Jep Castelein. ” Jep’s now with Marketo. ” Sound advice, I think. Focus.
  • WRITTENT  |  THURSDAY, MAY 1, 2014
    [Business] Growth Hacker Copywriting: a Mind-Blowing Trend to Watch?
    All of these people at the forefront understand one fundamental fact about business growth; that you’ll struggle to get anywhere without content. In their first 29 months online, they grew from 0 to 88 million visitors a month , making it far faster-growing than Huffington Post, Business Insider or even Buzzfeed. It’s the relevance.
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Business] 8 Mobile Apps You'll Wish You Downloaded Yesterday
    It will, however, give you a handful of useful business apps to further extend that digital Swiss Army knife of yours. Here are eight notable apps to help your day and business run better. Helps you keep up with your business network contacts while on the go.". -- William Buckner, Android, 1/2014. let''s get started, shall we?
  • HINGE MARKETING  |  MONDAY, JULY 7, 2014
    [Business] What’s New in the Third Edition of the LinkedIn Guide for Professional Services Executives
    Use this easy, efficient schedule to get started on LinkedIn no matter how busy you are. Use LinkedIn to generate more qualified leads and drive more business. 'At this point, you probably have some idea of how important LinkedIn is for professionals. So what’s included in the guide, and what’s changed in the third edition?
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 18, 2010
    [Business] Share Surveys of B2B Social Media Usage with Caution
    Social media is where communication is going and based on the general adoption curve, businesses should consider using it. B2B Social Media and the Business Revolution Jay Baer, social media strategy consultant and co-author with Amber. These are frequently shared via social networks and blogs (including this one). am sick of it.
  • ENGAGE  |  FRIDAY, MAY 9, 2014
    [Business] Let’s Show the World What Good Content Marketing Can Do
    These programs not only celebrate greatness in our business, separating world-class content marketers from the bandwagon jumpers, they also define the business, and help all of us see new possibilities for the future. 'Content marketing is a hard concept for people to appreciate in the abstract. He used to be in advertising, sort of.
  • SALES CHALLENGER  |  TUESDAY, JANUARY 8, 2013
    [Business] How NOT to Under- or Over-Serve Customers
    To avoid price negotiations, sellers must teach customers about an unknown problem or opportunity in the customer’s business that the supplier is uniquely positioned to solve. Increased access to information often means customers approach sellers later in the purchase process. Blog Sales & Service Sales Channel Management
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 12, 2013
    [Business] Why Is B2B Marketing Automation Growing So Slowly?
    ve excluded business under $5 million revenue from this analysis because that’s a very different market. BuyerZone survey returned 13% usage, although it probably included mostly small businesses. ** Here's the Manta data if you want to play along at home. So if you’re working in the industry, don’t circulate that resume just yet.
  • BLOG MY CALLS  |  FRIDAY, OCTOBER 5, 2012
    [Business] FREE Webinar with The Telephone Doctor
    Obviously any business should care (and really does care) about having great customer service. This is especially critical when mobile marketing is projected to drive 70 billion NEW phone calls to businesses in the next two years. As you probably know, we have started a marketing webinar series. These webinars have been great!
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Business] 11 Ways to Use Content to Build Online Authority
    And why are so many marketers and business owners fighting to be the online authority in their industry? And if you're a business owner, you've gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue. Create Niche Content.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 2, 2012
    [Business] Try An Interactive Implementation On Your Next Teleprospecting Campaign
    Implementation starts with Client Operations, Business Development Rep and the client’s team working together to fill out a series of work sheets over the course of a week. The features and functionality of the solution are secondary at this point – the focus is on what business problems the solution addresses.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 26, 2012
    [Business] How to Do Great Marketing with (Almost) No Money
    B2B Demand Generation | Small Business Marketing. And also to a group of business folks on Long Island for the Hauppauge Industrial Association on February 15, 2012. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 14, 2011
    [Business] Our Favourite Posts, Week of August 8th
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Source: Business 2 Community) | Read the annotated post here. The Future of Business.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 16, 2011
    [Business] For What Do You Stand?
    Are people advocates for your business? Trust is the #1 asset of any business. Does that sound like the kind of company you like to do business with? Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Business] The Future of B2B Marketing: It's Social
    The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. For marketers, the old way of doing business is unsustainable. This got me to thinking. But what does that mean…? Augmented Reality For B2B Marketing in 2011?
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 29, 2013
    [Business] Three Reasons Marketing Is the First Budget Cut
    So rather than pointing out the benefits of investing in marketing during a downturn, share your solution: when businesses have already cut out the fat and need to further reduce expenses, where should they look? To support the case, you point to research and cases showing companies who invest in marketing during a downturn come out stronger.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Business] A 3-Step Framework to Connect the Dots Between Marketing & Sales
    Executives are so busy, working 70-80 hours a week. This imbalance creates an inherently unstable business model. They’re going to be asking questions about their business challenges, their goals, and determining if your company would be a good fit.” 'This post originally appeared on the Sales section of Inbound Hub.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Business] Why You Should Stop Mapping Content Formats to the Buyer’s Journey
    Your Turn The next time you see the buyers journey stage, instead of the information needed, drive content formats in your business or your client’s, please send them a link to this post and let me know in the comments below or with a note on Twitter ( @wittlake ) that you did. Yeah, right. The format is simply the packaging. Disagree?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, DECEMBER 11, 2011
    [Business] Q&A: Trouble Setting Up a Follow-Up Meeting
    JILL ANSWERS : Dealing with crazy-busy prospects is a real challenge. If that's the case, then you need to wrap your request for a follow-up meeting with the valid business reason why they need to meet you again. TERRY ASKS: I help people with new product launches. But I run into trouble when I try to nail them down for the next step.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 25, 2013
    [Business] B2B Link Building: Identifying Low-Hanging Fruit
    You already have business relationships with them and often times they already mention your brand or logo. Large shows will have websites with a section dedicated to exhibitors; business listings include anything from logos to full company profiles. 'Link apples just waiting to be picked! Don’t be a call-center. Track Brand Mentions.
  • FATHOM  |  WEDNESDAY, APRIL 30, 2014
    [Business] PPC Hero Conference 2014 (Recap)
    On Monday, April 28th, the show kicked off with keynote speaker Bryan Eisenberg (co-author of the Wall Street Journal, Business Week, USA Today and New York Times best-selling books) demonstrating proven methods for enhancing landing pages & increasing conversion rates. You can download her presentation here ). See our presentation here).
  • FATHOM  |  MONDAY, NOVEMBER 25, 2013
    [Business] Breaking Down 5 Buzzwords from Dreamforce
    While it’s impossible to attend all of the 1,000+ sessions, making everybody’s experience of the event unique, I feel confident in making some broad generalizations about the theme of the conference, which essentially applies to anybody that does business. don’t think that helps you very much. The It is also something more.
  • JUNTA 42  |  THURSDAY, NOVEMBER 18, 2010
    [Business] Are Brands Ready to Be Media Companies? 4 Steps to Yes
    " The question about whether or not media brands are like real brands has been asked every since I've been in the media business. If you are going to develop content for your industry, for your customers to drive your business, it has to be the best. Not be so tied to legacy revenue streams and experiment more digitally.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 7, 2011
    [Business] How an Industrial Distributor Uses Content Marketing Effectively
    Visit Grainger’s current site and you can immediately see how they’ve transformed their business by using online content marketing strategies. Content under the Services tab is packed with customer-centric content all geared to help their customers harness the power of the Internet to make their own businesses more efficient.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 4, 2014
    [Business] Understanding Preheader Text [VIDEO]
    'In this installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Jill Bastian, Community Education & Training Manager at VerticalResponse walks you through the ins and outs of preheader text. Want more marketing tips and tactics? Sign up for the free VR Buzz. © 2014, VR Marketing Blog.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 19, 2012
    [Business] Get In On the #EloquaTour Book Giveaway
    Get In On the #EloquaTour Book Giveaway is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this How do you make an in-person more interactive? This is a question we ask often at Eloqua. That’s why we share photos , presentations and tweets. Here’s how it works.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 27, 2011
    [Business] Facebook’s Arctic Servers & 5 Other Cool Data Centers
    Facebook’s Arctic Servers & 5 Other Cool Data Centers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Facebook officials announced today that it plans to build a new, 300,000-square foot data center just 60 miles outside the Arctic Circle in Lulea, Sweden.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 30, 2011
    [Business] CRM+ When Regular CRM is No Longer Enough
    By going beyond mere business data to provide complete customer intelligence, Our latest product CRM+ revolutionizes the way all CRM end users – from sales, marketing and service, to operations and partner channels – know their contacts and prospects, build trust, execute productive one-to-one relationships and, ultimately, drive more revenue.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 24, 2011
    [Business] InsideView Brings Added Sales Intelligence to Users of SAP CRM
    Business Insights, Contacts and News Immediately at Fingertips of Users of SAP CRM 7.0. bringing rich business insight, alerts and actionable social media to customers,&# said Heidi Tucker, Vice President, Global Alliances, InsideView. InsideView, a sales intelligence leader, today announced its InsideView CRM Sales Intelligence 2.0
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