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  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 9, 2015
    [Business] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Just visit Find New Customers to set up your free 15 minute call with this award-winning marketing expert, We also explain why we stopped looking for a top marketing job and instead focused on growing our own company, Find New Customers , with our new business partners later in this post. Way to meet business leaders here in Tampa/St.
  • B2BBLOGGERS  |  THURSDAY, MAY 13, 2010
    [Business] The Future of Marketing: The Greatest Marketing Challenge of our.
    Companies like Alterian , Radian6 , Nielsen Business Media and Mobilestorm are a few. Instead, we invested in high-end business packages that sold our best customers more services, driving up EBIDA. There are several businesses today that tier their content offerings, charging consumers for content that’s free of ads. Step 2.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 3, 2014
    [Business] The Wild and Woolly World of Marketing Agency Names
    According to their site, “A square tomato, which ships and stores more efficiently than a regular one, is a product of ingenuity and engineering that achieves a business objective. However, it seems there are some fruits and vegetables that nobody loves enough to put on the front cover of a business plan. Animal: From Frogs to Felines.
  • WRITTENT  |  TUESDAY, JULY 2, 2013
    [Business] Creative Marketing Ideas From 10 Great Thought Leaders
    It’s pretty overwhelming to think of just how long Pulizzi has been in the business of content. Sheridan is a firm believer that the companies which address their customer’s questions during the sales cycle are the ones who will win business in the end, a principle that revolutionized his fiberglass pool company. Real time.
  • SYNECORE  |  MONDAY, JUNE 24, 2013
    [Business] Why Non-Profits Need Inbound Marketing
    However, just like any other business, be strategic about what channels you use. An exciting announcement came out of HubSpot last week that''s got the inbound world buzzing. HubSpot is helping charity: water use the principles of inbound marketing to further spread the non-profit’s mission. Pretty cool, right? So, you’ve got the content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Business] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    Memory, Information Overload, and 3 Ways Marketers Can Maximize Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload.
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 25, 2016
    [Business] The Check-in: QC Tips for Staffing Firms (part 2 of 2)
    Clients are extremely busy, and email is a convenient way to gauge satisfaction and identify issues without unnecessarily interrupting their day. Creating a true two-way dialog is the ideal way to deliver shareworthy service that strengthens business relationships - and leads to more repeat business! Ask the right QC questions.
  • BIZIBLE  |  MONDAY, JANUARY 25, 2016
    [Business] Here’s How Switching To Multi-Touch Attribution Changed The Way We Do B2B Marketing [Data]
    Cost-benefit analysis is the fundamental exercise of any business decision. When looking at this data, the first thing that stands out is that Paid Media (mostly search and social) is the primary business driver. What often remains in question is, how much better is it? You want actual data. lead creation) is emphasized. Social.
  • HUBSPOT  |  TUESDAY, JANUARY 29, 2013
    [Business] 7 Pricing Mistakes That Can Seriously Stifle Sales
    According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices. One of the biggest mistakes that business owners can make is not offering enough price points. Let's begin! 1) Using Comparative Pricing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 1, 2012
    [Business] Mergers that should have never happened. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is  a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. Tweet. Related Stories Twitter for president. A {growtoon}. Blank slate. A {growtoon}.
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Business] Five questions to ask before beginning a social media initiative
    Guest blog by Martin Schneider Senior Director, Marketing SugarCRM: The explosion of social media over the past several years has certainly begun to make its mark in the business world. Am I using social media to hide deeper flaws in my business? This is a huge problem area for those looking to jump into social business.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 25, 2015
    [Business] Great Blog Content:2 Reasons for Writing Stories
    Are you writing stories with feeling on your business blog? My background in psychology has been essential in learning how to write effective content for a business blog. The most difficult thing in learning to write effective content for any business is making the leap from purely intellectual writing to emotional writing.
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Business] Get the Most Out of Twitter Hashtags
    If your event is the Business of the Calling Ducks conference, don’t use #businessofthecallingducks as your tag. Jason Breed Hashtags do help categorize, however not structured enough for businesses. View More » Business Virgin America Wants Your Awkward Fam. Just be sure not to flaunt your new hashtag wisdom.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Business] Twitter SEO? Think Twylah.
    Every person or business has probably had that “Aha!&# Let’s concentrate now on the 3 major business benefits of using Twylah: 1) You can potentially monetize your tweets through placing ads on your Twylah page. Yes, there is. It’s called Twylah. There is no doubt that this can be done.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Business] How to Write a Cover Letter That Doesn’t Suck [Template]
    If you''re applying to a formal business, it''s important to use a formal header to open your cover letter, like in the sample above. If you''re applying to a corporate business, you may want to consider using "Mr. No one seems to agree on cover letters. How much time do you need to spend perfecting them? Sometimes it will be read.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 5, 2015
    [Business] A B2B Marketer’s Guide to Instagram’s New Advertising Platform
    Ultimately, if a company has a Business Manager account on Facebook, all they need to do is link it with their Instagram account. Earlier this year, I discussed the possibly of Instagram ads being available to the public sometime in 2015. On September 30th, that day officially arrived. Selecting the Right Ad Type. Only on Mobile. Conclusion.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2016
    [Business] Do You Need to Worry About CAN-SPAM Lawsuits?
    As a consumer, you have probably received your fair share of spam messages, but as a marketer, you’re probably interested in the dangers that spam and spam laws can pose to your marketing activities and business. It applies to all commercial emails, including business-to-business messages. Wrong. . Who Can Sue Under CAN-SPAM?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 14, 2014
    [Business] 6 Perfect Places for Your Email Sign up Forms
    “An email list is vital to a business.” From your business website to a sign-up sheet near your cash register, we’ve created a list of six places to put your email sign-up form: 1. To keep your email list growing like crazy all year long, you need to make it easy for people to sign up. Check it out. 2. ” 5.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 10, 2014
    [Business] Announcing The Inaugural B2B Web Usability Report
    Buyers are busy and face numerous demands on their time and attention. What elements of the B2B vendor site were most valuable? What elements supported trust and credibility? What elements were frustrating, annoying, and absolute show stoppers? We hope you find it as valuable as we did. We were surprised but validated by this data.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 5, 2013
    [Business] Your Inside Sales Team Shouldn't Be Survey Takers
    With the "Pass" method, the focus is more around becoming a "business therapist" for your prospect. One of my biggest goals with any new rep on my teleprospecting team is to establish appropriate habits. Our president, Peter Gracey, has been talking a good deal lately about "The Pitch vs. The Pass".
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 29, 2012
    [Business] Is Pinterest a Good Social Media Marketing Investment?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this In the words of Mugatu:  “Pinterest, so hot right now”. But, is all the hype warranted? Recently, Pinterest has seen its growth skyrocket. All interesting, especially for a site that is still in beta.
  • WRITTENT  |  TUESDAY, JANUARY 14, 2014
    [Business] 5 Signs Your Company Needs a Blog Writing Service
    A business blog is important for your company’s online visibility, maybe writing just isn’t your cup of tea. business blog is crucial to the online visibility of your company. Google changes its search algorithm regularly, making it hard for the average business owner to keep up with the newest regulations. Zero Blog.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Business] Three Tips to Get Manufacturers Started with Social Media
    Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. Creating a strong social media presence now can help manufacturers improve their brand visibility to win more business - now and in the future. Create a Blog to Tell Your Story. Start a YouTube Channel to Enrich Content.
  • B2B LEAD BLOG  |  THURSDAY, OCTOBER 10, 2013
    [Business] MarketingProfs B2B Marketing Awards 2013
    One that generated excitement, brought in new business, or helped make your current customers the happiest they could be? We’re looking to celebrate a B2B marketing or communications campaign on at least one digital platform (that’s right, digital), with a demonstrated goal of building a brand’s identity and business.
  • SAZBEAN  |  FRIDAY, OCTOBER 18, 2013
    [Business] Vine Is the 6-Second Way to Engage 40 Million Customers
    They are also inexpensive, effective marketing tools, perfect for meeting the needs of small, up-and-coming businesses. The insanely short six-second timeframe requires businesses to focus their marketing messages and tell their company story in an engaging, captivating way, as BusinessInsider explains. It is also incredibly easy.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Business] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. They also have this really neat infographic about the role of content in B2B lead generation, as well as a SlideShare presentation on why businesses should outsource their lead generation initiatives.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Business] Analyzing the Competition Where It Counts
    Educating their prospects and customers about business issues and, in the process, demonstrating a depth of understanding about these issues backed by their own research and unique insights. Publishing content under business themes and on a consistent basis. Content marketing. Buying experience. How the Buying Experience is Evolving.
  • THE NEW STRATEGIST  |  THURSDAY, NOVEMBER 27, 2014
    [Business] New podcast - Marketing Doubleshot - Ep.1!
    Hands-on experience with social for business. Clear need for business communication skills training. I am very excited to announce the launch of the Marketing Doubleshot podcast! The format is simple and straightforward; two hosts, two topics, and each podcast will be an easily-digestable 20-minutes. We certainly hope you enjoy!
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Business] Are QR Codes Dead?
    And while small business owners and marketers thought they''d hit the jackpot, the QR code trend didn''t become as popular with consumers as some had predicted. Digital business analytics company comScore found that 6.2% of the total U.S. Just a few years ago, QR codes seemed to be "the next big thing." Are QR Codes Dead? Inbound
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 11, 2012
    [Business] How to Attract an Audience by Integrating Content, Social, and Search | Copyblogger
    And finally, the faithful content producers, who labor slowly and quietly to build their businesses one thousand words at a time. Written by Robert Bruce. Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next …. It can all seem a bit much to keep up with. SEO isn’t bad.
  • CLIENT BRIDGE  |  THURSDAY, JUNE 6, 2013
    [Business] Content Marketing Misconceptions
    Content Marketing Is the Right Strategy for Every Situation/Business” Assess if content marketing is really the right concept for you and your situation, as you would with any strategy. But most businesses can profit from a well designed and constantly refined content strategy. Here are twelve of those misconceptions.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 22, 2012
    [Business] Help #Nifty50 Kids find a corporate sponsor. Unveiling New Logo – More you Pin the More Kids Win! Please Share!
    As we move into an era of social business in this digital bazaar, adding this component seemed not only practical, but necessary.  After all, the goal of every business operating in the 21st century should be not only to engage the community, but to give back to it. Please get your #Nifty50 nominations in by June 22, 2012. 
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  TUESDAY, FEBRUARY 22, 2011
    [Business] Games as Content in B2B Marketing
    You can read more about our beliefs in terms of ‘why games’ here: [link] Marketing to Business Executives 02/23/2011 at 9:45 am | #2 Reply | Quote James, The “why games&# captured me. John @jwatton Marketing to Business Executives 02/23/2011 at 9:42 am | #4 Reply | Quote John, thanks for reference. Thanks.
  • MARKETING EDGE  |  FRIDAY, JANUARY 12, 2007
    [Business] Marketing Edge
    Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. For more information or to discuss your business challenges and goals, e-mail him. What should I do? Are they savings millions of dollars?
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Business] 5 B2B Social Media Tips to Drive Prospect Engagement
    Transparency and responsiveness have long been cornerstones of good business practice. Today, they are critical elements for success in a business environment where communication with one’s network of friends and followers is just a few clicks away. They can also help you build a loyal following. On Twitter or Facebook?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Business] Why Video Is Crucial to Your Marketing Automation Strategy
    Video is also driving some serious business results. Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. But it’s not just consumption patterns that are on the up and up. Landing pages with videos drive 80% more conversions. And you’re not alone.
  • LATTICE  |  WEDNESDAY, DECEMBER 9, 2015
    [Business] Data-driven Marketing: Where Has All the Storytelling Gone?
    Many companies today create software that tells businesses what is occurring with their buyers or their internal systems, but just presenting them with data doesn’t necessarily mean they will take action. Think about what inspired you as a child. Did you read a story about an astronaut and decide you were going to the moon someday?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 4, 2013
    [Business] 5 Email Strategies For Inside Sales Reps
    Emails are a business development rep’s bread and butter. Without them, it can be extremely difficult to prospect potential customers and give them valuable information that could lead to great conversations and deals. have found that a few things work really well with emails that might work well with your team as well. 1. Make it personal.
  • BIZNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Business] How to sell your SEO strategy & get buy-ins across the enterprise
    How do we help the enterprise understand the role of SEO more clearly and apply it to a plan to grow business holistically? Something like  increasing total non-paid contribution  is usually high on just about every business’s list of goals. How quickly are you able to define your SEO strategy? So how do we bridge this gap?
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Business] Marketing Automation: From Shiny Marketing Gadget to Powerful Sales Tool
    Highlight the business case that is likely to resonate with the lead (vs. industry, persona, journey stage, business size & product) so they can easily recall other examples (won and lost) to provide coaching tips. The reality is that field sales reps in traditional industries are busy, stubborn and resistant to change.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Business] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    Something that business owners knew they had to invest in because “That’s what the kids are using”. Every staffing firm is in the people business. Giving people a glimpse of something that they could truly otherwise only imagine. Most importantly, I’ve seen the staffing industry shift. The true impact that came from social media.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Business] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    When it comes to finances, people and businesses look for actionable advice, and they do it independently—whether it is on a brands’ website or a news outlet. Author: Shyna Zhang When’s the last time that you visited your local bank teller? Met in-person with a financial advisor? To do this effectively, you need targeted content marketing.
  • LEANDATA  |  FRIDAY, JANUARY 8, 2016
    [Business] Solving the Riddle of Marketing Attribution
    Those reporting insights can help you create smarter marketing programs as you pursue future business. The core, underlying idea of reporting is that you are only as good as your data,” New-Waterson said. “If that is flawed, then you’re going to be making the wrong decisions for your business. This is a story that begins at the end.
  • MARKETRI  |  FRIDAY, NOVEMBER 9, 2012
    [Business] Marketri Managing Director Presents at Alliott Group's North American Region Annual Staff and Partner Training
    The purpose of the presentation was to provide Alliott Group delegates with the skills and knowledge needed to realize business and career growth through sales and marketing. Alliott Group is a worldwide alliance of independent accounting, law, and consulting firms. About Marketri LLC.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Business] Google is a lying liar that lies
    Google kisses Google+ users’ bottoms — Go invest the rest of this week mastering Google+, Google Plus Pages, Google+ Business Pages, and Google+ Communities. I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And Google acts pretty dumb. Do it! Do it!
  • MARKETING ACTION  |  THURSDAY, DECEMBER 27, 2012
    [Business] How Do I Grow My Database Responsibly with Third-Party Data?
    All three of these methods require lists and, as Dave points out, depending on the size of your business and the speed of growth, your house list might not cut it. Business laws in Florida don’t include recourse for fraud. and “How do we ensure that we’re selecting a reputable vendor?”. Sound like something you’ve questioned before?
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Business] 9 Takeaways from SME’s 2013 Social Media Marketing Report
    86% of the professionals surveyed for the social media marketing report said that Facebook, Twitter, Google+ and other platforms are important to their business – a 3% increase over 2012. These components weren’t all – marketers also report improved lead generation, SEO, and better business partnerships. YouTube Is Social.
  • JUNTA 42  |  SATURDAY, APRIL 4, 2015
    [Business] This Week in Content Marketing: Facebook Moves for Total Internet Domination
    Beware of Airbnb entering the hyperlocal travel guide business (29:28): Airbnb could become a formidable player in the travel information business, predicts Monday Note. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Content marketing in the news.
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Business] Forget Mobile First: It’s Bigger Than That
    The latest marketing buzz-phrase du jour is “mobile first.” As businesses and marketers scramble to come to terms with the rapid pace of mobile adoption (another buzz phrase), everyone is running around like mad declaring the existential necessity of having a mobile first strategy, whatever that means. We marketers love buzzwords and phrases.
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Business] Are You Bogged Down in an 'ABC' Way of Thinking?
    ” This famous one-liner uttered by Alec Baldwin in Glengarry Glen Ross has become, and remained, a renowned mantra for sales professionals and business executives. In other words, while of course you need to sell your products/services in order to succeed as a business, high close rates will not guarantee your company’s success.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Business] Career-Changing Advice Your Boss Wishes You Knew
    know that we are rarely satisfied and are constantly looking to grow our business, and that we know all too well we can’t do it alone. If you’re airtight with all of your business communication and follow-up your boss will notice, and trust you more for it. To read more content like this, subscribe to Insiders.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 19, 2013
    [Business] 3 Attributes to Extend Your CMO Longevity
    They also tend think more like business-people who are able to provide strategic direction and use data and analytics to make fact-based decisions.  . As 2013 winds down and we prepare to enter 2014, there are bound to be a few changes in the CMO line up. You say, that’s not news, CMO tenure is always a bit tenuous. Customer-centric.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 10, 2014
    [Business] 4 Ways Outsourced Lead Generation is Similar to Parenting
    have taken a stint of my tenure here at AG Salesworks to try the Corporate Business Development Representative route, explaining to prospects why we are as successful as we are. I have always been a firm believer that there are two types of people in this world: those who have children and those who don’t.
  • LEANDATA  |  WEDNESDAY, MARCH 9, 2016
    [Business] Bringing the Human Touch to Sales
    That’s Business 101, right? And creating one-to-one connections with potential customers is a bedrock principle of the budding Account-Based Marketing (ABM) movement where businesses focus on high-value accounts instead of leads. Another example is the BloomReach “book club” where key prospects periodically are mailed business books.
  • OPENTOPIC  |  WEDNESDAY, JUNE 1, 2016
    [Business] How to Increase Search Engine Ranking with Link Building
    Opentopic blog >> socialmediatoday.com By now, you probably know the basics of local SEO and what to do to make sure your business is found online. Let’s talk about link building for local businesses. Cognitive Technology Cmo cognitive technology
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 11, 2016
    [Business] Easy 5-Step Nonprofit Content Marketing to Drive Actions
    Easy 5-Step Nonprofit Content Marketing to Drive Actions by Claire Axelrad - Maximize Social Business. Are you getting the action you desire from your nonprofit marketing efforts? If not, you may be focusing on the wrong thing. Your content marketing strategy should not be about: Output, but about Demanding, but creating demand.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Business] 3 Steps to Formulating an Effective Customer Nurturing Strategy
    But guess what, individual buyers need to be nurtured as much as businesses do. Whether your business is an e-commerce enterprise, a for-profit university, or health insurer, your target audience needs to be engaged through acquisition, retention, loyalty, and ultimately, advocacy. Let’s dive into these three areas in more depth: 1.
  • SYNECORE  |  FRIDAY, MAY 23, 2014
    [Business] Navigate Your Web Design Process in 5 Steps
    The experience a user has on your site determines weather or not they find you to be credible, reliable, and worthy of their business. Designing a website your audience will appreciate can be a daunting task! Often the most difficult part in beginning a web redesign is not knowing where to start. Follow @Spenceafied. Follow @deannabaisden.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Business] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    160 Business-Themed Stock Photos. This is how you are able to convert your visitors into business leads that your sales team can ultimately follow up with. In other words, provide readers with the natural next step in their journey with your business. At age 11, I dreamed of being an editor at a major magazine. my dad. Fret not.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Business] 3 Marketing Lessons Learned in 3 Weeks
    Users are looking for answers to their questions and businesses must give it to them. The YouTube stat in my mind presents a really interesting opportunity for businesses to create short videos offering answers to questions the customer might encounter using your products or services. Enjoy! 1. Tom Brady…. Just kidding.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 10, 2013
    [Business] Who is Marketing’s Other BFF? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this. All Modern Marketers understand the importance of Sales and Marketing alignment. The term “Marketing and Sales BFF (Best Friends Forever)” comes up a lot. It’s even a  Markies award category.
  • HUBSPOT  |  FRIDAY, OCTOBER 25, 2013
    [Business] 10 Do's and Don'ts for Using Stock Photos in Your Marketing [SlideShare]
    Download three free sets of stock photos ( general , business , and holiday ) and get to work! Stock photos get a lot of hate. Most of time, the annoyance makes sense. But really, stock photos aren’t all bad if you can use them in the right way. They can add visually interesting and compelling content to your marketing.
  • THE POINT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Business] How to Sell Marketing Automation to Your CEO (& Other Burning Questions)
    How easy is it to customize the system to our specific business model and/or sales process? 3. Have a strategy in place and orient your use of the technology (and the programs you design) towards specific sales, marketing, and business goals. Below is my contribution (see Page 71.). HS: Here are the questions I’d ask: 1. Finance, ERP).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Business] Reading between the lines of the latest Facebook usage data
    The post Reading between the lines of the latest Facebook usage data appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories The State Of Social Business Why research firms are screwing up content marketing Are businesses failing to find an ROI in social media? What’s there. Another view.
  • ACT-ON  |  MONDAY, DECEMBER 7, 2015
    [Business] What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey
    They lead busy lives, and when confronted with a pain point (e.g., So, my advice is to use Cyber Monday and Singles’ Day as models to how you can prepare your business for the new, every day, Buyer’s Journey. You want to be the business that gets called when they’ve finished the first 57 percent of the decision-making.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 25, 2014
    [Business] The Psychological Significance of the First Impression in Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Psychological Significance of the First Impression in Social Media by Wade Harman - Maximize Social Business. You don’t get a second chance to make a first impression. Have you ever heard that old saying before? Well, it’s true. Social Media Psychology
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 21, 2014
    [Business] My Nasty Fall and How Marketing Made Simple TV Disappeared
    My business website Find New Customers had expired and needed to be e renewed. My business email jeff.ogden@findnewcustomers.com had also expired, so I’ve been trying to get it working again. Unfortunately, after 25 years of marriage it was ended, so I and the business moved to Florida, the Sunshine State.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Business] What is Right with HR Recruitment Technology
    Twitter | Facebook | LinkedIn | What is Right with HR Recruitment Technology by Laurianne Laval - Maximize Social Business. Before explaining what is right in HR Tech, let’s first define what HR Technology is. Keywords surrounding the HR world started to flood the web. Laurianne is Public Relations Manager at myjobcompany.com.
  • FATHOM  |  TUESDAY, FEBRUARY 16, 2016
    [Business] Are Your Content Marketing Efforts a Waste of Time?
    But even advocates like Joe Pulizzi and Neil Patel are commenting on how often businesses tell them their content marketing efforts are failing. You see article after article telling businesses to start adding to the noise. Your business is in a tough niche and you’re producing the same content as your competitors. TrackMaven ).
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Business] Are You Using First Party Data To Drive Personalized Customer Experience?
    Develop a data strategy that addresses how first-party data will support business goals and how it will be collected, managed and stored, with practical guidance to all levels in the organization on how they can use this data. Customer experiences are one of the most complex challenges marketers face today. So what is first-party data?
  • CONVERSIONATION  |  FRIDAY, JULY 29, 2011
    [Business] Fans, Followers and Ecosystems: Retention Beyond the Customer Matters
    In many businesses, a proprietary term is used (not seldom depending on the used CRM tool) and, unfortunately within one business you will often notice that several departments and even individuals within them don’t use the same definition. The business impact of a customer who doesn’t buy. often use the word ecosystem.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 17, 2012
    [Business] 5 Surprising Uses for Marketing Automation
    Surprising Uses for Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this What’s the first thing that springs to mind when you hear the words ‘ marketing automation ’? Let’s take a look at five less common uses for marketing automation. 1.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MAY 21, 2012
    [Business] [Video] 3 Tips to Gain Prospects' Trust Using LinkedIn
    Finally, update your status frequently with business relevant topics. How can you use LinkedIn for sales and increase your own credibility? Lots of ways. And let me say right upfront that it's important to do them because your prospects are checking you out too. For example, I've joined a VP of Sales group online. Never sell though.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 30, 2016
    [Business] Traditional vs. Predictive Lead Scoring: Hard Math
    When pursuing new business, lead scoring is a pivotal step in creating a list of qualified leads. Lead scoring is the ranking process by which businesses identify, rank, and aggregate the best leads for their sales people to pursue.  . Does lead scoring apply to your business? So what is it? Is Lead Scoring Right for You?
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [Business] How To Adapt Your Social Strategy Channel-By-Channel
    LinkedIn profiles are almost ubiquitous in the corporate world, but savvy marketers don’t use this platform for advertising so much as for establishing business relationships and building connections. Marketing is all about making connections with people. Here’s a profile of the typical user of the most common social media websites. Facebook.
  • OPENTOPIC  |  THURSDAY, JUNE 2, 2016
    [Business] Inbound Marketing 101
    Opentopic blog >> business2community.com If you’re a business owner or marketer, you’re well aware that the consumer buying process has changed dramatically over the past few years. This new consumer buying process calls. Cognitive Technology Cmo cognitive technology
  • SCRIBBLELIVE  |  TUESDAY, AUGUST 23, 2016
    [Business] ScribbleLive Acquires Linkdex, The Enterprise SEO Platform
    Businesses that are serious about improving their digital visibility need solutions to create the best content for both their audiences and search engines like Google. There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Merging Content Marketing With SEO.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 29, 2013
    [Business] Define and Conquer: Tips to Improve Sales and Marketing Alignment
    Define and Conquer: Tips to Improve Sales and Marketing Alignment is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The following is the first of a two-part series on strategies to bridge the gap between sales and marketing. Check back on Wednesday, May 1 for part two! Brad Giles, Sr.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 11, 2014
    [Business] Content Marketing Ethics: Why Joe Pulizzi’s WSJ Rant Was the Right Move
    Now, some might argue that it’s unwise to publicly confront or challenge the insights or opinions of an organization with which you’re doing business – don’t bite the hand that feeds you, right? It’s only by maintaining this kind of code for content marketing ethics that we can continue to drive meaningful business results with our buyers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 2, 2013
    [Business] 7 ways to get employees to adopt your enterprise social media initiative
    Now, in this simple example, there were some legitimate business  benefits: Value of the employee’s time. After all, we can get technology to do anything we want. But people? That’s a little more difficult … and that’s the opportunity I love! Role clarity versus role flexibility. This is a key idea. measurement freak.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 30, 2011
    [Business] 5 Content Marketing Questions: #2 Why Hasn’t This Problem Been Solved?
    Another added bonus of including this step when writing for your business is that it forces you to periodically ask yourself this question.  It can actually strengthen your confidence and help you focus, or if necessary, re-focus, your business. #2 Why Hasnt This Problem Been Solved?" Why hasn’t this problem been solved?
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Business] The Dark Side of Customer Service: When the Customer Is "Right" but Insane
    It''s pretty standard -- lots of businesses have that policy in place. Insanity Level: 7. "I have a business degree." Businesses need to create a culture that both solves for the customer and empowers customer service employees to know when and how to draw a line if necessary. Especially if you never worked in customer service.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 11, 2015
    [Business] Tips To Build Engagements: Relationship Advice for Marketers
    Automate anniversary date reminders to show your appreciation for their business. 3. The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from nurturing the connection (and so can your partner or customer!). Personalize whenever you can. 2.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Business] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Not every network is right for every business and understanding network personas as well as buyer personas is the only way to know how much you will get out a specific strategy. Whether you’re in the healthcare, tech, software, or pharmaceuticals sector, you know your business and you talk to your clients. Of course not! Social Media
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 13, 2010
    [Business] 7 Social Media And Content Marketing Articles You May Have Missed
    Has social media for business hit the mainstream? The poll question I submitted last week was:  Which statement best describes your business’ current approach to social media? Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Here’s a round up in case you missed them. Sign up.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 6, 2016
    [Business] Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend
    It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. This vision of pervasive AI is how I personally expect the industry to develop. You can also see this as making marketers more productive in the sense of letting them generate more individualized customer treatments per work hour.
  • GENWI  |  THURSDAY, NOVEMBER 19, 2015
    [Business] 5 ways Marketers can help Sales Reps find content
    They are busy examining every persona and stage of the sales cycle and attaching content to each. 5 ways Marketers can help Sales Reps find content. Has anyone from your sales team ever asked you to email a report, a slide deck or PDF that is already in your content repository? So how can you ease the pain? Get version control under control.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 15, 2013
    [Business] Are Your Inside Sales Reps Prospecting With Too Much Collateral?
    As a business development representative, I am armed with collateral to help prospects gain insight into my client’s products and services. currently support two clients: one is a company that works with business decision management technology and the other one provides after market customer support software.
  • CONTENT STANDARD  |  FRIDAY, MARCH 11, 2016
    [Business] How to Nail Tone of Voice in Your Email Marketing Strategy
    If you’re like me, or anyone with a business email, your inbox is filled with same-sounding emails. However, once you nail it down, it can make a huge difference in engaging leads and driving business. As cliche as this is, it rings true for businesses everywhere. Check your inbox. It’s great. This is what we do.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 11, 2015
    [Business] Tips To Build Engagements: Relationship Advice for Marketers
    Automate anniversary date reminders to show your appreciation for their business. 3. The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from nurturing the connection (and so can your partner or customer!). Personalize whenever you can. 2.
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Business] 10 Incredible Inbound Marketing Statistics
    93% of buying cycles start with an online search, which is why SEO is vitally important for businesses looking to get found online. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Still not convinced? The Cold Hard Facts. Marketo ). Hubspot ). Gleanster ). Hubspot ).
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 29, 2014
    [Business] Your Feedback is Needed! This Year’s B2B Website Usability Survey
    We know you’re busy, and appreciate you taking the time. Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! Here are a few of the key takeaways from last year’s findings.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 14, 2013
    [Business] 2 Elevator Speech Examples - One Works, the Other Doesn't
    There are multitudes of ways to answer the question "What do you do?". Your answer has the power to make or break your opportunity with a potential client. Below are two different elevator speeches I''ve seen salespeople use: one method repels prospects, while the other entices them. The Impresser: How to Repel Prospects. Impressed?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 5, 2014
    [Business] Case Study: How I got on a national television show through Twitter
    The post Case Study: How I got on a national television show through Twitter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Twitter best practices that unlock business success Almost everything I knew about starting a business was wrong. By Clark Campbell, {grow} Community Member. Backstory. Momentum.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Business] How Google+ Is Changing the Web, Even Though No One Wants It To
    This is a classic example of how listening to your customers can actually be the worst business decision you can make. Google+ doesn't need to be the biggest and best social network in order to transform how consumers, businesses, and marketers use the web. Your business strategy will evolve over time. But that didn't matter.
  • WRITTENT  |  TUESDAY, DECEMBER 9, 2014
    [Business] 3 Conversion Psychology Principles to Use in Sales Copy
    Sales people are in the business of convincing others. In less than 100 words, this sales copy effectively communicates that customers can enjoy the pleasure of earning respect, getting stuff done more quickly, and belonging to a class of businesses who trust RightSignature. 2. Image source. People Seek Pleasure. Self-actualization.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 28, 2011
    [Business] 2 blogs – heading in opposite directions
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. The B2B Sales Lounge. used to be authored by Find New Customers, but was brought in-house by the company behind it. It’s effectively dead – from neglect. is booming.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 14, 2011
    [Business] Guest appearances of the Fearless Competitor
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Lead Generation Companies : Guest appearances of the B2B lead generation company Find New Customers. Jeff Ogden. Enjoy! Sales and Marketing Expert, Jeff Ogden on Intepid Radio. Ogden.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 13, 2014
    [Business] 3 Ways Your B2B Content Can Provide the Most Value
    You can find blogs, research and discussion groups ranging from topics like technology trends and business intelligence to storage and security hardware. Stepping outside the “just business” zone can also favorably surprise your audience. Understand What Content People Care About. To do that you have to listen.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 4, 2013
    [Business] Example of a LinkedIn Strategy That Gets Big Payoffs
    What my company does – but focus on the issues or business goals we help companies with. (It’s never, ever a product pitch.). It’s a long-term strategy that''s led to lots of business already, so I know it pays off big-time. I’ve been a top rep for many years now. Here''s a little food for thought first. have eleven recommendations.
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