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  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 26, 2012
    [Business] 9 Marketing Words That Have Lost Their Meaning
    Strategy When you say strategy, or you referring to your 50 year strategic plan that considers things like the lack of potable water and the impact of peak oil on your business? The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. Clarity is critical. 2. Should it link to somewhere?”
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 14, 2013
    [Business] How to Drive ROI with Top of the Funnel Video Content
    How to Drive ROI with Top of the Funnel Video Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mitch Solway , VP Marketing at Vidyard , a video marketing platform provider.   . Without a doubt it’s high leverage. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 7, 2015
    [Business] 20 Hilarious and Cool Twitter bios
    The post 20 Hilarious and Cool Twitter bios appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post 20 Hilarious and Cool Twitter bios appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I love cool Twitter bios. Here we go: @DrunkSocialGuru. Digital marketing ninja. For beer. hugomor.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 20, 2016
    [Business] Predictive Customer Service is the Future of Shock and Awe
    If you‘re paying attention to the insights your haters provide in every complaint, you probably know the weak parts of your business. It means using what you know and what consumers tell you to improve your business, and reaching out proactively in circumstances where a complaint may be forthcoming. Have you found it?’”
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 18, 2011
    [Business] Book Review: “Successful Selling” by Matt Heinz
    That’s why Matt Heinz’s Successful Selling: How to Attract, Manage, Close and Keep More Business in a Buyer-Centric World stands out. He starts off acknowledging that we’re all busy people. It reads like a guidebook to daily tasks. On the surface, this book appears geared to the sales team. Matt Heinz.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 27, 2012
    [Business] Best Place to Eat at 4AM (And 8 Other SXSW Tips)
    While it can get busy, this stop is often one of the easiest to navigate and less crazed then places like Stubb’s just down the street. Best Place to Eat at 4AM (And 8 Other SXSW Tips) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It’s that time again.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 12, 2012
    [Business] Support Your Supply Chain with B2B Social Media
    Top social media sites cited by social media users and potential users are mainstream business networking sites (47%), mainstream social media sites (41%) and exclusive or private communities (35%). recent survey with supply chain decision makers was published, and the results were not surprising. Photo credit: Flickr.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 25, 2013
    [Business] B2B Link Building: Identifying Low-Hanging Fruit
    You already have business relationships with them and often times they already mention your brand or logo. Large shows will have websites with a section dedicated to exhibitors; business listings include anything from logos to full company profiles. Link apples just waiting to be picked! Don’t be a call-center. Track Brand Mentions.
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2012
    [Business] Be Realistic About SEO Campaign Results
    What is considered to be a successful SEO campaign looks different for every business and clients need to understand what “doing well” actually looks like. client can’t be greedy and expect more than what is realistic for their business. Image via Wikipedia. Going into it with unrealistic expectations is just a recipe for disaster.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 29, 2011
    [Business] How To Get Started On Twitter
    This helps to bring an outside-in, customer view to business challenges instead of thinking too much from a company perspective. believe we owe it to our companies to be brand ambassadors and that we also owe it to ourselves as marketers and business professionals to have a voice in the market. How to Tweet? Who to follow on Twitter?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Business] How to Survive Dreamforce on a Budget: Leave Your Company Card at Home [Infographic]
    Author: Dayna Rothman It’s that time of year again, when marketers come from around the world to spend four days speaking in buzzwords, swapping business cards, and risking everything in the pursuit of free stuff. Dreamforce is right around the corner – next week, in fact! Are you ready? But let’s face it: San Francisco is expensive!
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Business] 5 Best Practices for Engaging a Global Audience
    They must serve a variety of different audiences with targeted, relevant messages that promote actions, while still remaining true to their brand voice, tone, and thematic, and business goals. *Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Develop Buyer Personas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 2, 2015
    [Business] I don’t know my online audience and neither do you
    The post I don’t know my online audience and neither do you appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post I don''t know my online audience and neither do you appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. You don’t know me. No tweets, posts, or blog comments.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 14, 2013
    [Business] Are Machines the Future of Marketing?
    Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. When IBM’s Watson can tackle healthcare issues , marketing advice from machines doesn’t seem so unlikely anymore. Are you ready? Yikes! Your Turn.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [Business] Our Top Predictions for Facebook's Secret January 15th Announcement
    Businesses will be able to do this to page fans, too. 3) Facebook Launches New Gaming Platform! If Facebook could truly nail social search , perhaps by using social signals such as Likes, shares, or even user and business tags, it would present a great opportunity for marketers who can figure out and nail SEO for Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 30, 2016
    [Business] Is the tail wagging the dog?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Sum from Studiocanoe on Vimeo. would like you to press “play” and watch the video at the top of the post. As it did me. Thirty years of sleeping in one go. As it did me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Business] Few brands driving online influence and advocacy, study shows
    Five marketing and business lessons from Japan Three dazzling examples that turned online influence into offline results Reflections on social media power and influence Are businesses failing to find an ROI in social media? However, few are doing it well! These included: Product features trump emotion in advocacy mentions.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 4, 2014
    [Business] The Prospect-to-Buyer Disconnect
    The small business owner who cannot accurately keep track of her payroll surfs the web for a software solution. AG Salesworks is pleased to bring you a guest post from Jeff Shore , an in-demand sales expert, author, speaker and executive coach. Been there? Oh, that it were so easy. The Pain Motivation. Why does anyone buy anything?
  • THE ROI GUY  |  MONDAY, FEBRUARY 25, 2013
    [Business] Microsoft launches an update to the Cloud Security Readiness Tool (powered by Alinean)
    Microsoft recently commissioned a study revealing that security and regulatory concerns are holding back cloud adoption, but that companies that have overcome these concerns and adopted a solid cloud strategy are realizing significant business and security benefits.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, MARCH 17, 2013
    [Business] Sales Leadership: Has your team watched Pawn Stars?
    In almost every case the seller caves in because Rick knows how to negotiate better and eventually holds firm on his price and knows his business.  In some situations the seller walks away for another opportunity, feeling he did not get his/her price. Sales Leaders:   Has Your Team Watched Pawn Stars? What were those comments?  3f4qb8v9ge.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 16, 2012
    [Business] A Missed Week, but alot to cover…on Sales Leadership
    It was a great week both from a business perspective as well as I had the nice opportunity to spend time with friends from Toronto on Friday/Saturday/Sunday. Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Move up and move ahead!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 28, 2010
    [Business] The Best Email Subject Line For Teleprospecting I've Seen Yet.
    Brad nailed it here, and to prove it I figured I'd include the actual response he received from the prospect: Brad, You get extra points for being persistent. I do have an interest in seeing a demo of your application and its reports, but I have been quite busy. Love to see that. It read " Attention: Jim - Final Follow up". Brilliant!!
  • SALES ENGINE  |  THURSDAY, OCTOBER 8, 2015
    [Business] Feeding Sales Is a Process, Not a Project.
    In the middle, you staff and execute the show, collect business cards, and set up meetings. The new sales cycle looks more like that: There’s an original spark—a business problem that needs to be fixed. For decades, the B2B marketer has been a manager of projects. Project-based marketing always has a beginning, middle, and an end.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Business] What Social Media Can and Can’t Do by @davekerpen
    As a good businessperson or marketer, you can fix these problems before they cause any serious damage. (A good example of a bad organization is Business Objects where I grew GE by 242%. But building and executing a likeable business social media plan will take lots of time and work. Dave Kerpen of Likeable Local. Amen, Dave.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 7, 2013
    [Business] Which Industry Leads in Leveraging Eloqua University to Become Marketing Masters? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. We examined the average number of Masters per customer, and compared how this average differs by industry. The analysis shows that on average manufacturing customers have 3.5 Eloqua Masters granted, whereas the cross industry average is 2.8. 
  • SYNECORE  |  TUESDAY, MARCH 10, 2015
    [Business] Why Define? Persona-Based Content Marketing Personalization
    For example, you might ask some of the following questions about your customer or business: What type of information does this particular type of customer prefer? Frustrated users are likely to leave your website and bring their business to in search of an experience that is more immediately relevant and useful to them.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 20, 2015
    [Business] Why Social Recruiting is Like Catching Pokemon
    Why Social Recruiting is Like Catching Pokemon by Laurianne Laval - Maximize Social Business. Tell me who you need to hire, and I will tell you how to find them. This is the same for […]. Author information. Laurianne Laval. This monthly Social Recruiting column is contributed by Laurianne Laval. Twitter | Facebook | LinkedIn |.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 30, 2014
    [Business] Teen Tycoons: Big Changes Fuel Growth
    Jason Li, our grand-prize winner who nabbed $4,000 in cash, impressed voters and our judges the most with his electronics-recycling business, iReTron. Second-place winner Jack Uesugi, who earned $2,000 in startup capital from VerticalResponse , also captured tons of attention with his t-shirt design business, a1000x. JASON LI, iRETRON.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Business] Facebook alternative network Ello turns nasty
    The post Facebook alternative network Ello turns nasty appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Facebook alternative network Ello turns nasty appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is Facebook a right? ” Are you ready to do this thing? Let’s GO!
  • EMAGINE B2B BLOG  |  WEDNESDAY, OCTOBER 22, 2014
    [Business] Just in Time for Halloween: Are Google’s Recent Panda & Penguin Algorithm Updates As Scary As They Seem?
    So far, fall is shaping up to be a busy season for the folks at Google. It’s not even Halloween yet, and our favorite search engine has been busy refining its algorithm in order to provide searchers with more appropriate results for their queries. Here are the quick details that our B2B clients need to know: Panda 4.1.  .  .
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Business] 3 Marketing Lessons Learned in 3 Weeks
    Users are looking for answers to their questions and businesses must give it to them. The YouTube stat in my mind presents a really interesting opportunity for businesses to create short videos offering answers to questions the customer might encounter using your products or services. Enjoy! 1. Tom Brady…. Just kidding.
  • FATHOM  |  TUESDAY, APRIL 7, 2015
    [Business] Redesigning Websites (and Writing) for the People
    Customers just don’t care about what the business thinks of itself. And trust is what B2B users fundamentally need in order to feel comfortable enough to do business with you. Address any doubt people might have about doing business with the company. One thing we’re trying really hard to note is what not to do.
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Business] What Every Managing Partner Needs to Know About Social Media
    In fact 6 of 10 buyers use social media to check out a firm before they do business with them. And just as networking can be used to achieve many business goals, so too can social media. Just like other business tools have. Growing the firm, finding top talent, deepening client relationships, yes… but social media?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Business] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    Despite the fact that 80% of companies with 100 or more employees now use social media in their marketing mix, “only 27% (of business executives) list social business as a top strategic priority. Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. hours to 6.3
  • VIEWPOINT  |  TUESDAY, JULY 16, 2013
    [Business] Successful Lead Generation - One Size Does Not Fit All
    Business pain(s) uncovered/validated. An Atlanta-based software company, Joulex, increased new business sales opportunities in their pipeline by more than $2 million dollars from qualified leads generated by an outbound prospecting program. Top performing B2B sales organizations rarely employ just one lead generation tactic.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Business] 8 Excellent Reasons to Redesign Your Website
    These days, your audience''s first impression of your business is based almost exclusively on your website. If you spend some time on a competitor’s site and realize it could meet your goals far better than your own site does, it’s time to roll up your sleeves and get busy. Your website is meant to bring you business.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 21, 2011
    [Business] CAPTCHA Can Kill Your Conversion Rate
    More and more websites are using CAPTCHA to avoid spam, but they’retypically bad for your business as CAPTCHAs have  major usability problems. Why CAPTCHAs Are Bad For Business. However,  from a business perspective CAPTCHAs can be pure poison as they have a lot of usability problems: CAPTCHAs are difficult to decipher. AMEN!).
  • HUBSPOT  |  MONDAY, JANUARY 20, 2014
    [Business] Should Your SEO Strategy Include Yahoo and Bing?
    When you know the faces behind the searches on Google, Bing, and Yahoo, you can create an SEO strategy that is tailor-made for your business. Local searches on Bing and Google will often have much different results, with Google’s often swaying in favor of larger, more established companies and Bing more likely to show small businesses.
  • ACT-ON  |  MONDAY, MARCH 14, 2016
    [Business] Presenting a Webinar? Build an Emotional Connection with Your Audience
    It’s a good question, and here’s the good answer: Webinars create new business relationships, add value to your brand, and generate significant leads. In short, webinars are good for business. With marketing departments running quicker (and leaner) than ever, we know that the list of “to-dos” is long and triaged. At a loss for a topic?
  • FATHOM  |  MONDAY, NOVEMBER 2, 2015
    [Business] Why Content Marketing?
    Fathom’s approach to content marketing: First, determine business strategy. Note: The audience strategy must always connect to the business strategy in order to bring the highest return-on-investment. nudging a sympathetic customer toward mutually beneficial business outcomes—easier. The content marketing opportunity.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 29, 2012
    [Business] Top Internet strategy, marketing and technology links for the week of September 29, 2012
    Here are the top Internet strategy, marketing and technology links for the week of September 29, 2012… Getting Started with Twitter Ads for Small Business  (Mashable!) If It’s Done Right. News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 15, 2012
    [Business] Top Internet strategy, marketing and technology links for the week of September 15, 2012
    News & Notes
  • SYNECORE  |  THURSDAY, MARCH 26, 2015
    [Business] Why Customers Crave Content Personalization
    Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. The fact is, we crave personalized experiences when it comes to engaging with businesses because we want to feel like our interests and preferences are actually taken into account.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Business] 11 Content Curation Tools Every Marketer Needs
    But when days are busy, I can’t always keep up with my stream of 1,400+ accounts. For example, I follow HubSpot on Twitter , but don’t always get a chance to see their tweets when I’m busy. Quartz has figured out how to make a text-heavy newsletter a stalwart in the news business with their Daily Brief. love Twitter. Scoop.it
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Business] 10 Cliché Marketing Taglines We Should All Stop Using
    Please, save the good praise for the people who matter most in your business: your actual customers. Actually, I rather have the bare minimum when trying to earn my business. I don''t expect you to go out of your way, or anything. Be more specific on how your business goes above and beyond. Guilty as charged. What to Do Instead.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Business] Case Study: Denny’s flips its audience with a sassy social media strategy
    Image courtesy swong95765 via Flickr cc The post Case Study: Denny’s flips its audience with a sassy social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The restaurant chain is re-inventing itself, led by a sassy social media strategy. See what they did there?) Hashteroids? Except more bacon.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 5, 2013
    [Business] Spending more time on SEO than adding value to Google?
    SEO for Business Websites: Using Authorship to Improve Your Business Website SEO (business2community.com). I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner. This is something we do seasonally. Hummingbird’s Secret. ” Give Value to Google. Google is the consummate nerd.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Business] How to Grow Your List with Email Sign up Forms
    Have your email sign up form and links to the form on all pages of your website, blog and other channels where your customers and prospects can interact with your business. This way, while you’re busy running your business, your email sign up form can easily collect new subscribers. Need a refresher? Less is more.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JANUARY 7, 2014
    [Business] [Video] Stunningly Unused Sales Technique
    That means that every time you butt in, you lose information that could help you get their business. gained invaluable insights into their business, priorities, challenges, objectives and decision process. Asking good sales questions is pivotal to your sales success. But, that''s not what I''m here to talk about today. It doesn''t.
  • NNC SERVICES  |  WEDNESDAY, JANUARY 25, 2012
    [Business] Social Media – a Friend With Benefits
    We drink our morning coffee while checking our Facebook page, we go to work and look for potential business partners on LinkedIn, and before buying something we read customers’ opinions posted on brand pages. For most of us social media has become a way of life. If a few years ago social networks were seen.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 9, 2015
    [Business] Efficient Effectiveness: Sales Leadership
    Why is this critically important today?  In any kind of business environment,  the organization that operates the most efficiently generally out performs their competition, in more challenging times a focus on efficient effectiveness must become the mantra for the day. Sales Management Thought Leadership:  efficient effectiveness.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 12, 2012
    [Business] Don’t Forget These Important SEO Elements When Launching a New Site
    Without this crucial information you are essentially flying blind, which is a huge mistake if you rely on your business website to generate leads and sales. Tweet Photo credit: Wikipedia. As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. Copy over the analytics code.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 24, 2014
    [Business] The Truth About the Blog Supremacists
    The post The Truth About the Blog Supremacists appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories The slippery slope of influence marketing The business case for SXSW Interactive The hot new career of brand journalism. But there is one serious topic I have avoided until now. Success is a target.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 20, 2015
    [Business] Top 5 Reasons Not to Be an Accounting “One-Stop-Shop”
    For years, firms have added practices based on a conventional line of thinking that the best way to bring in more new business was to appeal to every audience. When your firm is able to educate and inform your audience through multiple channels, you can earn their business by building trust and credibility. Not convinced?
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Business] CFOs are Large and in Charge of Buying Process in 2012
    Developing/reviewing business and functional requirements (98%) 2. Of particular note, not only is the finance team involved in assuring business alignment and financial due diligence, but has advanced to now being involved in the evaluation and selection of vendors. Preparing/reviewing financial justification and ROI analyses (95%) 3.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Business] Marketing and Peanut Butter Cups: Advice From Facebook Employee #30
    There''s never one most important thing or book or blog post that will solve business problems. On Validating a Business Idea. Noah worked for two companies that went on to become multi-million dollar businesses. Noah shed some light: “For business I HIGHLY encourage everyone to do all the work in the beginning themselves.
  • PAUL GILLIN  |  THURSDAY, FEBRUARY 2, 2012
    [Business] ‘The Truth about Leads’ Is Just That
    McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. The good news is that the leads that take the longest to close are the most likely to be good sources of repeat business. The experience did give me an appreciation for the difficulty of selling, though.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 29, 2012
    [Business] Nutrition Byte: Conscious PR Choices on the Social Media Plate
    haven’t moved off a belief stated in my introductory post that public relations should oversee the (metaphorical) kitchen, but effective this Byte I’m recommending a somewhat modified bill of fare, whilst still retaining essential nutrition needed in a healthy social business diet. More on this later. You know, like junk food. This is smart.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Business] 5 Landing Page A/B Tests (And Their Surprising Results)
    With a little bit of intuition and a lot a bit of trial-and-error, you can ensure that your landing page design separates industry best practices from the best practices for your specific business. The header does not communicate anything related to the business’s value proposition and sub-header is too vague. Content Verve yielded a.
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Business] The Ultimate List: 300+ Social Media Statistics
    However, a major issue is that too much misinformation and propaganda exists about social media adoption, usage and its business applications. Social Media For Business: 31 Stats and Anecdotes. Social Media For Business: 31 Stats and Anecdotes View more presentations from Adam Schoenfeld. 4. Videos. Stelzner on Vimeo.
  • AMPLIFINITY  |  MONDAY, AUGUST 3, 2015
    [Business] Leverage your Net Promoter Score
    I recently had the opportunity to attend the Satmetrix Customer Passion Summit , an event that brings together professionals focused on improving customer experience to grow their businesses. Here are three ways to drive growth in your business with the help of your greatest asset, your Advocates. 1. Enter referral marketing.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Business] 3 Tips to Reduce the Workload on Social Media
    Twitter | Facebook | LinkedIn | 3 Tips to Reduce the Workload on Social Media by Sofie De Beule - Maximize Social Business. Running your social media presence is often very hectic and take up a lot of time. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 3, 2014
    [Business] Nonprofit Social Media Without a Content Marketing Strategy Sucks
    Nonprofit Social Media Without a Content Marketing Strategy Sucks by Claire Axelrad - Maximize Social Business. I still see too many nonprofits muddling through social media without any real sense of direction. Facebook post here. random tweet there. And not a whole lot else. Very few have given much thought to, let alone […].
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Business] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    One area, in particular, involved working within the existing campaign structure so evident at many businesses. important for staying in business! Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges?
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Business] Taking B2B Marketing Mobile: The Pitfalls and Payback
    There’s an immediacy to mobile that captures an audience as they move through their day, especially busy executives. However, before investing in mobile marketing it’s critical that you thoroughly know your funnel and your key value proposition, and how mobile can advance that,” she warns. Talyor, Director of Product Marketing, ExactTarget.
  • MARKETRI  |  TUESDAY, FEBRUARY 14, 2012
    [Business] Marketri LinkedIn Tip 11: Participating in LinkedIn Group Discussions
    Hopefully you have already joined groups on LinkedIn that are relevant to you and your business interests. How May Your Comments Best Serve You or Your Business? Benefits to Joining in Group Discussions. You may ask someone in the group to join your personal network, or they may even ask you after reading some of your comments.
  • SYNECORE  |  MONDAY, DECEMBER 2, 2013
    [Business] Target Personas: Content Marketing’s New Buzzword
    For businesses that have been around the block several times (in the classiest way possible, of course), building market personas and service areas reeks of simplicity. The fly will most likely continue to drive you to the edge of crazy, and your wall will be in ruins. A no-win situation for all, right? Sketching an Outline.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 21, 2016
    [Business] Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence
    Looking at other business functions relevant to marketing, the study sees most types of creative jobs as relatively safe and most types of sales jobs at risk. Riesterer’s own talk followed exactly that template, a bit of consistency I always admire. quick bit of Googling led to an article that quoted economist W.
  • BIZNOLOGY  |  FRIDAY, JULY 19, 2013
    [Business] Why Local Search is Just Like Politics
    ” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I Photo credit: Wikipedia. know, I know. Well, quite a bit, actually. Read
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Business] Seth Godin Says Google Has Officially Jumped the Shark
    Smart business decisions? Google’s business is booming these days. Its core search business is stronger than ever. This post originally appeared on Up and to the Right , a new section of Inbound Hub. Read more content like this by subscribing to UATTR here. However, marketing guru Seth Godin sees something bigger at work here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 22, 2013
    [Business] Go short or go home. Can your content plan survive on 6-second videos?
    It’s your attempt at reaching those busy consumers and break through the clutter with compelling, creative, real-time and visual content. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Michael Brito, {grow} Community Member. So you might think that today, it’s go short or go home. Like a celebrity.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Business] How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships
    global billion-dollar business. The marketing efforts driving this billion-dollar business. Author: Mike Stocker What’s small and red and tart and Americans eat 10.8 Billion of each holiday season? That’s right—Cranberries! little history. Urann realized that the berries he harvested exceeded demand. Urann billion. Wherever they are.
  • SYNECORE  |  MONDAY, APRIL 22, 2013
    [Business] The Whimsical Nature of Data Analytics
    Further commentary from the Wired.com post hinted at a darker possibility: “In all, Forrester’s findings suggest no one in the selling business can afford to ignore the primal satisfaction of touching holding something in your hand before you buy. ONLINE IS THE PLACE TO BE. Seems sensible enough; OK, fine, got it. INTERPRETING THE DATA.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Business] Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody
    Oracle Data Cloud has data on more than one million US companies and over 60 million anonymous business profiles. When you attend digital marketing conferences, it’s hard to avoid Scott Brinker’s Marketing Technology Landscape, an intentionally chaotic PowerPoint visual that curates the more than 3800 marketing technology vendors.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Business] 16 of the Best Brands on Instagram Right Now
    Given the number of people using Instagram, it's surprising how few businesses have adopted the platform -- or even taken it seriously. For the first six months of launching the business, the only platform that we actually focused on using was Instagram,” says Neil Waller , the company's co-founder. Ready to get inspired? letsbefrank."
  • WINDMILL NETWORKING  |  THURSDAY, MAY 24, 2012
    [Business] Culture Byte: Social Media Silk Purse or Public Relations Sow’s Ear?
    Organizational “social PR” is silkier when representatives are accorded trust and authority about a company’s vision and goals, plus how internal leaders and employees operate and engage; in other words, reflect the true “culture” of the business. This will keep me busy for a while. Three reasons why… 1.
  • THE POINT  |  FRIDAY, SEPTEMBER 16, 2011
    [Business] Why Salespeople Hate Most White Paper Leads
    How is it that a quality white paper on a hot topic can still generate bad leads? It’s got to be the media, right? Wrong. It’s the offer. When embarking on a content marketing strategy, one of the critical first steps is to determine the types of leads you want to generate. Then your offer should have as broad appeal as possible.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Business] 8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)
    Author: Bill Faeth If you’re savvy about marketing on social , your business probably has a Facebook account. One of the most crucial elements of a business’s Facebook page is the cover photo. It’s a pretty straightforward concept, but you’d be surprised at how many people and businesses mess it up. So you’re done, right?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 4, 2012
    [Business] Jeff Ogden of Find New Customers review of the book, Energize Growth Now, by Lisa Nirell
    While Lisa’s book is well-written and documented, it’s intended for a fairly narrow audience – business owners. While it is a great resource for these business owners, it does not break a lot of new ground. 4 out of 5 stars  (Based on a review of a reviewer copy of the book.). ”, Lisa. Thanks, Lisa.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 5, 2010
    [Business] The New Marketing Accountability
    But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing. He also asks us to be accountable to results. Then ran marketing for 2 firms.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Business] 8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)
    The reason you''re blogging is to grow your business, so all of your blog post ideas should help serve those growth goals. People want to feel like they''re doing business with real people, not robots. Sounds kind of backwards, but it could help you get unstuck from boring business babble. Business Best Practices". right?
  • LEADERSHIP  |  WEDNESDAY, NOVEMBER 27, 2013
    [Business] Interesting Infographics: Who Is Your B2B Buyer?
    In contrast to the established buyers and up-and-comers, the number of seasoned execs making online business purchases is inferior. When it comes to Amazon Supply, 12% of the ages 46-60 seasoned execs make regular purchases from the business and industry store; however, their counterparts over the age of 60 come in at a mere 11%.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 5, 2013
    [Business] From the Diary of an Eloquan: How Eloqua University Reminds Me of High School
    From the Diary of an Eloquan: How Eloqua University Reminds Me of High School is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It has been ten months since Vidyard launched an integration with Eloqua and ten months since I met my first modern marketer. As a partner, my classes were different.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 22, 2012
    [Business] E-commerce: An Important Channel for Industrial Sales
    Grainger – E-commerce business currently accounts for about $1.5 Industrial OEMs need to understand that today business needs to be conducted on both fronts, physical and digital. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. MRO distributor W.W. Annual Sales: $1.5+
  • E-STORM  |  MONDAY, NOVEMBER 28, 2011
    [Business] Social Commerce Potential in Asia
    Back in April 2011, Forrester Research declared that the “ability of the social network to drive revenue for e-commerce businesses continues to remain elusive.” ” Indeed, Forrester has placed paid search as the most effective channel while social as among the weakest. International Social Commerce Trends
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 29, 2013
    [Business] Inside Sales: Building Relationships With Conversations
    For more information on how to have better, meaningful conversations check out Cliff Polan, CEO of Postwire, Pete Gracey, COO of AG Salesworks and Roger Ciliberto, Director of North American New Business at OneSource on their webinar “Conversations, NOT Interrogations” , Tuesday, February 5, 2013 at 1:00pm EST What’s your frame of reference?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Business] Personal knowledge management - Wikipedia, the free encyclopedia
    Because: Article seems to speak in very vague, glittering generalities , and to contain quite a few business vogue-words. Dorsey: Personal Knowledge Management: Educational Framework for Global Business ,Tabor School of Business, Millikin University. Personal knowledge management. From Wikipedia, the free encyclopedia. Contents.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [Business] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    Perhaps the most frustrating part of marketing is the constant pressure to prove we understand the market, deliver value and drive business.  We know we are going to have to prove that each dollar we spend is going towards driving business, so we carefully weigh our choices before executing campaigns. August, 2014. July, 2014.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 1, 2015
    [Business] 8 Routine Social Media Practices of Successful Nonprofits
    Routine Social Media Practices of Successful Nonprofits by Claire Axelrad - Maximize Social Business. A routine is a sequence of actions regularly followed; a fixed program. Too often, I find that nonprofits engage in social media along more of a catch-as-catch-can program. Nothing fixed about it. Author information. Claire Axelrad.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Business] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    Yes, brand pages are cool, but in reality, they don't offer much more value for a business over personal profiles aside from a little bit more control. Now, if someone tweets at you with some kind words, you can embed that tweet on your product or case study pages to add credibility to prospects investigating your business. 2. 7UHhT.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 18, 2012
    [Business] Missed the Keynote Address at the BMA-NJ Social Media Symposium last week?
    Driving Business Results with Social Media. View more webinars from Find New Customers, Inc. No problem. Here’s the keynote talk by Jeff Ogden, President of the lead generation company and global marketing firm Find New Customers. Why don’t you also check out the new SCORE Demand Generation Program offered by Find New Customers?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 29, 2011
    [Business] 4 BtoB Marketing Action Items for 2011 (via fearlesscompetitor.net)
    Just like committing to diet or exercise, business improvement needs patience and determination. Great post on marketing actions to do today. Must read! Lead Generation Companies – 4 Action Items for Today Now that it's March of 2011, it is time to revisit this important post for the new year. via fearlesscompetitor.net.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 7, 2011
    [Business] The Art of the Customer Testimonial
    For example, Jennifer Pockell-Wilson of Polycom blends business and colloquial language beautifully in her video, coming across as both a hard-nosed marketer … and also your favorite college roommate.  What role do customer testimonials play in your business?  by Joe Chernov | Tweet this. Click here to view the embedded video. Reddit.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Business] What Comes After Lead Generation?
    As professional and personal lives intertwine, business marketing messages compete with new family pictures for attention. Relevance, when combined with existing business connections, personal pursuits and friends and family, is critical. However, the requirement that marketing deliver leads will not change. Relevance is the New King.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Business] Social Media For B2B Salespeople? Really?
    Get more business, and referrals, from existing clients. prefer the term “social business.” The funniest thing is that most B2B salespeople that I know are not yet active with social business. While it’s a must to be a “farmer”, I also like a little meat with my veggies and social business helps me to enjoy both.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 26, 2012
    [Business] 4 Content Marketing Goals for a Coach Website
    No matter what business you’re in, your content must achieve four things. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. My business goals are much clearer and I needed my site to reflect that, and I wanted all new, original content. 3.
  • STORIES THAT SELL  |  THURSDAY, SEPTEMBER 22, 2011
    [Business] How HP Case Studies Cater to Readers and Skimmers
    Instead it highlights the objective, approach, IT improvements and business benefits in a sidebar section. Over and over, we hear that most buyers don't really read marketing copy, but rather skim it. So how does that affect the way you present customer stories? First, that may not always be true. Some skim while others want to read more.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 1, 2015
    [Business] Why Nonprofit Content Marketing Should Help; Not Sell
    Why Nonprofit Content Marketing Should Help; Not Sell by Claire Axelrad - Maximize Social Business. One of my favorite marketing strategists is Jay Baer, author of Youtility. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! If you substitute ‘h’ and ‘p’ […].
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 19, 2014
    [Business] 4 Reasons to Switch to an Inside Sales Model
    Here are some of the top reasons I’m seeing more and more businesses switch to an inside sales model. Sales Prospecting Perspectives is pleased to bring you a guest post from Howard Brown , Founder and CEO of RingDNA. But now, more and more companies are hiring remote reps, also known as inside sales. An Inside Sales Model is Easier to Scale.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 12, 2013
    [Business] Revenue and the CMO – Marketing’s Impact on Big Data and Social Selling
    Revenue and the CMO gives you an in-depth look into the model you need to apply to your organization and business situation. The CMOs are experiencing unprecedented challenges and additional pressures to demonstrate ROI and drive pipeline and revenue growth. Revenue and the CMO  will show you how to make an impact on revenue—and your career.
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