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  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Business] Inbound Marketing vs. Outbound Marketing
    Learn how to create an online marketing strategy for your business. Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". think outbound marketing techniques are getting less and less effective over time for two reasons. Connect with HubSpot
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 16, 2013
    [Business] Sales Mgmt: Achieving Balance: Fear vs Respect
    Cara Aley is a freelance writer who writes about everything from matters relating to managing your business reputation to those of health and wellness.  . Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Fear breads contempt.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 30, 2011
    [Business] Weekly Wrap Up - September 30
    This advice applies to businesses as well as individuals, and guess what? A big piece of the plan boils down to content creation and content curation. Happy last day of September! while catching up on the blogosphere. Lots of goodies this week! Why B2B Companies Need a Chief Content Officer by @basebot. Two reasons: quality and efficiency.
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Business] 10 Things That Can Destroy an Email Marketing Program
    Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. 77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts. Verifying Business Value. Verifying Business Value. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Business] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    Ever feel like your business is too "niche" to benefit from blogging? The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. Then consider this: 16% to 20% of searches people ask in Google have never been searched for before.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 30, 2012
    [Business] Employee Byte: Insourcing Your Social PR
    To most conventional media, your business just isn’t that interesting or worthy of real estate space. Just now, in a social business, the reputation and profile of an organization is perceived through the lens and ears of a lot more increasingly noisy channels and individuals beyond the corporate and traditional media gatekeepers.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 17, 2011
    [Business] Personality: The Missing Ingredient in B2B Marketing Today
    The implications are profound for sellers of products and services to other businesses. So how do you create personality in your business? according to David Meerman Scott, author of The New Rules of Marketing & PR. Whether it is kitchen appliances, law schools, copiers or automobiles, the fact is they pretty much all look alike.
  • INFLUITIVE B2B  |  MONDAY, OCTOBER 26, 2015
    [Business] 9 Stellar Referral Program Examples
    You just need to find one that works for your business. That’s right, even this search-engine giant has its own referral marketing program , rewarding business customers for each new user they sign up for Google Apps for Work. Referrals are an important part of a healthy B2B sales pipeline. Referral program examples that work. 1.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 11, 2013
    [Business] Marketing Made Simple TV offers sponsors more value than ever!
    For companies looking to reach senior marketing and sales leaders, as well as chief executive offers, Marketing Made Simple TV is THE platform to deliver business results for you. Why did Eloqua and InsideView stop sponsoring Marketing Made Simple TV? For instance, InsideView only sponsored a single show and only received one lead! Until now!
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Business] 17 Examples of Twitter Brand Page Backgrounds to Inspire You
    The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. What other creative business uses of Twitter backgrounds have you come across? Take Twitter brand pages for example. Are you?
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [Business] How To Adapt Your Social Strategy Channel-By-Channel
    LinkedIn profiles are almost ubiquitous in the corporate world, but savvy marketers don’t use this platform for advertising so much as for establishing business relationships and building connections. Marketing is all about making connections with people. Here’s a profile of the typical user of the most common social media websites. Facebook.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 18, 2015
    [Business] 6 Free SEO Tools to Boost Your Search Engine Rankings
    Every small business wants to be found online , but it isn’t always an easy task. To help boost your rankings without calling in a webmaster, here are six free SEO tools for the time-strapped business owner: 1. Have you ever wondered how to get your website to come up in search results? Of course you have. What’s SEO ?
  • WRITTENT  |  THURSDAY, JANUARY 2, 2014
    [Business] Kick-Start 2014 with Trends and Insights from Mitch Joel
    He kindly shared a few moments with me today: @HNesterenko: Mitch, I know how busy your schedule is, and I’m really excited that you get to share some marketing wisdom with us. In the fir st part of your book Ctrl Alt Delete: Reboot Your Business. How exactly should it affect the way we do business? Reboot Your Life.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Business] Facebook Finally Supports GIFs: 10 Ways to Celebrate
    Most users already have access, but Pages (for businesses or publishers) seem to still be waiting for the go-ahead. There's an old saying that goes, "A photo GIF is worth a thousand words.". And as of today, Facebook is finally allowing users to express themselves via GIF. Hold for applause.]. The best part? Seriously, that's it.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 11, 2013
    [Business] Social Media Invite Emails That Are a Marketing “Do”
    Sending an email invitation asking readers to follow your business on a social network may not seem intuitive, but it can be an effective and easy way to grow your following. Also, make sure the email is: Informative – Let your readers know what they’re going to get or find if they do start following your business on social.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 24, 2011
    [Business] Why Design Matters in Content Marketing
    In any business sector, there are standouts. What are the communication and business goals, and how complex is the information that needs to be communicated? Know your audience well, and know your communications and business goals and what tone you want to set. Margery created a fantastic design for the eBook.
  • SALES LEAD INSIGHTS  |  TUESDAY, MAY 31, 2011
    [Business] B2B marketing and lead generation campaigns: Expert tips
    Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. This is another in an ongoing series of tips from experts in. B2B marketing , B2B lead generation & B2B marketing automation. Meet Peter Altschuler , AcquireB2B's Creative Director. In terms they find appealing.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 1, 2011
    [Business] Weekly Wrap Up - April 1
    109 Ways to Make Your Business Irresistible to the Media - by Patrick Garmoe via @copyblogger. Ah that Mother Nature -- what a great sense of humor she has, dumping snow on us New Englanders, just as we were starting seeing signs of spring. Well, the show must go on, as they say. Have a great weekend! Are you targeting the right people?
  • SAZBEAN  |  TUESDAY, MARCH 29, 2011
    [Business] An Example of Using Social Media to Improve Customer Service and Increase Brand Loyalty & Reputation
    Many businesses really miss the boat when it comes to providing content and value that their customers want. Here is an example of a salesperson providing great customer service using Twitter by providing personalized offers that his customers actually want. Anyway, I forget all about @NordstromDave. Now this is customer service.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 1, 2015
    [Business] 4 Killer Ways to Get Your Nonprofit Shared on Social Media
    Claire Axelrad | Twitter | Google+ | LinkedIn | 4 Killer Ways to Get Your Nonprofit Shared on Social Media by Claire Axelrad - Maximize Social Business. You have to work around it! Because there’s no stopping it. You receive five times as much information daily as […] Author information Claire Axelrad Claire Axelrad, J.D.,
  • WRITING ON THE WEB  |  TUESDAY, JUNE 28, 2011
    [Business] Facebook Fan Page: Top 5 Reasons to Have One
    As some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily. You don’t want to get caught up wasting time if you’re running a business. There are certain pitfalls with it, like with any social networking site. Hope you “like&# it!
  • CRIMSON MARKETING  |  THURSDAY, MARCH 12, 2015
    [Business] Craig Cotton, VP Marketing at Impinj: How The Internet of Things is Revolutionizing Retail
    Impinj’s  mission is to deliver the world’s Item Intelligence–by wirelessly connecting everyday items, they capture in real-time each item’s identity, location and authenticity and provide organizations around the globe with actionable information so they can make better business decisions and enhance consumer experiences. Impinj works
  • JUNTA 42  |  WEDNESDAY, MAY 30, 2012
    [Business] Finding Your Content Marketing Hedgehog
    The hedgehog , in business, is that thing your business can be the best at…that combines your unique talents and passion into something you can make money doing. If you’ve read anything from Jim Collins , most notably the author of Good to Great , you know about the hedgehog. There was some backlash to this.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 30, 2013
    [Business] Does The 80/20 Rule Apply To B2B Teleprospecting?
    The key is establishing some creditability in the eyes of an already skeptical executive who is most likely going to be short since you’ve interrupted their busy day. Those of us who have teleprospected in our day know that getting prospects to open up to inside sales person is no easy task. Those don’t count.
  • KAPOST  |  MONDAY, APRIL 11, 2016
    [Business] Taking Action to Turn Content Into Revenue
    B2B content marketers are under the gun to prove that content marketing performance is tied to business value—namely revenue. Research conducted by the Economist Intelligence Unit found that executive buyers want content that helps them learn about business ideas (75%) more so than information about products and solutions (16%).
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Business] One Simple Way to Super-Charge Your Twitter Campaign with WordPress (Plus Other Useful Plugins)
    With all of the buzz around Pinterest , and the near-addict like dependence on Facebook , there is one social network that gets little love from businesses that use WordPress – Twitter.  Not everything that businesses write on their blogs are going to get a lot of exposure via search engines or sharing by users.  Disagree?
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    [Business] Interview with David T. Scott — Author of The New Rules of Lead Generation
    Other companies are still using a lead generation tactic that served them well in the past, but which is now outdated to their current business needs. Having faced the lead-generation problem while serving as vice president of marketing for a number of businesses, he quickly became an expert. This is an interview with David T.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Business] 5 ways to use social media for solution marketing
    It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. Of course you can’t dictate that they write something positive.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 3, 2014
    [Business] 6 Ideas to Refresh Your Email Marketing [Guide]
    Or maybe your business just did some rebranding and you want your emails to match. Voice Your business has its own voice. Add social media buttons We live in a digital world, so customers expect easy ways to interact with your business and your brand. Every once in a while your emails need a little refresher. Good question.
  • BIZIBLE  |  TUESDAY, JANUARY 12, 2016
    [Business] Do Lead Conversion Rates Go Down On Fridays?
    It’s a smooth educational process that hopefully develops into a business relationship if the product solves the potential customer’s need. The only way to find out for your business is to investigate and analyze your data. They’re just not well suited for the marketing/sales process. Weekdays vs. Weekends. Measuring Efficiency.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 15, 2015
    [Business] 4 Rules to Build a Lasting Relationship with an Influencer
    Rules to Build a Lasting Relationship with an Influencer by Raymond Morin - Maximize Social Business. Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. As with any human-to-human […]. Author information. Raymond Morin. Raymond Morin. Social Media Influence
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Business] Take the test. Do you have a social media addiction?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Apps, Hacks and Tips to Keep Your Business Running While You Recharge. By Kerry Gorgone, {grow} Contributing Columnist “I can unplug anytime I want,” you think, closing your laptop with a sense of satisfaction. It is. But first, a few plain facts. The real test.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 11, 2015
    [Business] 7 Reasons to Start Your Own Twitter Chat TODAY!
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories What are the best social media platforms for your business? By Aaron Lee, {grow} Community Member. What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. Increase Brand Exposure.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Business] Ten Use Cases for Content Curation in Marketing
    Comments (2) Trackbacks (1) Leave a comment Trackback Marketing to Business Executives 01/13/2011 at 4:17 pm | #1 Reply | Quote Hi Pawan, Thanks for your additions. I had been thinking of the two you suggested as benefits of using content curation to establish a thought leadership position. Vendors are solving several different problems. 
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Business] 10 Examples of Facebook Ads That Actually Work (And Why)
    Value Proposition: The value prop is well stated here, as the offer is the ability to grow your business through pinning (on Pinterest). Call-to-Action: If you'd like to grow your business, the ad does a nice job of using the word "advantage" and using all caps on the word "HERE," which is meant to make the user want to learn more.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Business] How to Please Google in a Post-Hummingbird World
    You should talk to your customers, pay close attention to what gets them to convert, and understand why they’re considering your business in the first place. Find out their most common questions or concerns and what objections you need to overcome in order to win their business. So what does it mean to produce quality content?
  • SALES ENGINE  |  THURSDAY, APRIL 7, 2016
    [Business] Is sales and marketing alignment just a buzzword?
    An inside sales or business development rep should have access to combination of digital (marketing) and human resources to nurture those marketing qualified leads through the process until they are sales qualified and then hand them off to sales. Like any journalist, you won’t get paid unless you deliver the story. Sales Enablement
  • B2B LEAD BLOG   |  FRIDAY, MARCH 4, 2011
    [Business] The Smartest Marketers Never Stop Learning
    You see, the business world is changing so rapidly that to keep up, to remain relevant, to make sure I’m doing the best for my clients, my business, and my profession, I have to constantly study, read and observe. The frontlines of business are anything but textbook-perfect. But here’s the reality: I’m still learning.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 2, 2012
    [Business] How Product Marketing Can Thrive in a Content Marketing World
    How Product Marketing Can Thrive in a Content Marketing World is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Rob Bois | Tweet this In a prior job, I was responsible for both product marketing and content marketing. But let’s be real. How do product marketers stay relevant?
  • THE ROI GUY  |  FRIDAY, MARCH 6, 2015
    [Business] Mastering the Consensus Sale: Do you know your 5.4?
    Not only should Sales challenge its prospects, armed with new intelligence and personalized insights to win more business, but now the research shows it also needs to proactively identify and build consensus among all of the decision makers. First, despite an improving business climate, there is still an overall slant toward risk aversion.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 13, 2013
    [Business] Becoming an Inside Sales Mentor
    It has been almost one year since I started as a Business Development Representative at AG Salesworks and I have learned so much about the software and technology industry, sales, and communicating with people at all the various levels of an organization. You learn something new every day working in an inside sales environment.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 12, 2015
    [Business] 10 Examples of Highly Impactful LinkedIn Profiles
    From Anthony : My profile has been useful in promoting a book I recently released on international business expansion. Here’s What To Say In Your LinkedIn ‘Summary’ Statement via Business Insider. Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. Why LinkedIn Again? Journal.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 27, 2012
    [Business] How Do I Grow My Database Responsibly with Third-Party Data?
    All three of these methods require lists and, as Dave points out, depending on the size of your business and the speed of growth, your house list might not cut it. Business laws in Florida don’t include recourse for fraud. and “How do we ensure that we’re selecting a reputable vendor?”. Sound like something you’ve questioned before?
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 28, 2015
    [Business] Experiencing a Brand’s Customer Experience First-Hand #Rutgers
    On September 23, 2015, for my Rutgers University graduate class in Marketing Assessment and Analysis, I was pleased to orchestrate a trip for 35 students in the MBS Master of Business & Science program. The final project includes identification of key metrics to track performance and business results. It isn’t even your product.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Business] Get ready. Social scoring will change your life.
    While it may be a sad and disturbing reality that we’re about to create a new social media caste system, the business benefits are obvious and powerful. Here’s the business opportunity of the year. There is an interesting, and perhaps alarming, trend brewing on the social media scene.  This CREEPS ME OUT. On with the show.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Business] A Year in Review: The Biggest Social Media Updates of 2013
    Are you a marketer for a small- or medium-sized business? Trying to get more leads for your business? The 3 Most Important Pinterest Updates of 2013. 1) Pinterest launched free web analytics for business accounts. We used them to generate leads from small- to medium-sized businesses. Can you believe 2013 is almost over?
  • CONTENT STANDARD  |  FRIDAY, MARCH 11, 2016
    [Business] How to Nail Tone of Voice in Your Email Marketing Strategy
    If you’re like me, or anyone with a business email, your inbox is filled with same-sounding emails. However, once you nail it down, it can make a huge difference in engaging leads and driving business. As cliche as this is, it rings true for businesses everywhere. Check your inbox. It’s great. This is what we do.
  • NUSPARK  |  MONDAY, JANUARY 9, 2012
    [Business] The missing topic on b2b digital lead generation: advertising
    Let’s look at the mind-set of potential buyers of a b2b complex solution (with 6-18 month buying cycle, provided they enter the funnel in the first place). I use search engines because: I’ve uncovered a business need, and want to research solutions. Remember advertising?  Don’t believe it.  Remember advertising?  Event sponsorships.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 2, 2012
    [Business] How to unite a fragmented brand – Guest post by Liberty-Belle Howard
    Lots of businesses seem to slip into a fragmented culture over time, with various parts of the company their own way, independently from the rest of it. What’s the best way to change behaviour that’s ingrained into a department over years of habit, and draw all aspects of your business together to act as one brand? Very confusing.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 22, 2011
    [Business] Laugh and Learn featuring @fearlesscomp | Episode 23
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | Laugh and Learn featuring @fearlesscomp. We believe in making Friday’s fun – and hope you agree. We Just do a Google search for “hubspot TV ogden&# ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 16, 2013
    [Business] The end of an analog life
    by Helen Robertson Related Stories Five steps to create breakthrough actions toward “Everest Goals” When Twitter followers ask for money Risky Business: Can Liking a Facebook Page Cost You Your Job? think that is good once in a while, right? And, in fact, with the kids out of the house, it’s time to downsize.
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Business] 12 Inspiring Examples of Beautiful Blog Homepage Designs
    Well, just as your website homepage is like the front door to your business, so too is your blog homepage the front door to your business blog. This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. 81% of U.S. online consumers trust information and advice from blogs, according to BlogHer.
  • ANNUITAS  |  TUESDAY, OCTOBER 14, 2014
    [Business] Why Change Management Comes into Play in B2B Marketing
    There are sessions on everything from mobile development, business agility with Joe Montana, a power panel with top women leaders or how to make an impact with infographics. There’s no better time to be a B2B marketer – we know that. The opportunities for impact on an organization by marketers are tremendous.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [Business] [Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth
    Sales needs to know what your high-quality leads have done to warrant a high score, and they need this in real-time in the system where sales business takes place. Author: Hally Pinaud If you work for a high tech company, you might be a fan of the HBO show Silicon Valley. Things move fast here at Marketo, too. know, I know. But wait!”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 1, 2012
    [Business] Mergers that should have never happened. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is  a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. Tweet. Related Stories Twitter for president. A {growtoon}. Blank slate. A {growtoon}.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 6, 2013
    [Business] How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop
    During this phase you will want to take ample time to understand your business objectives. Do a deep dive into not only your internal processes, but also your technology landscape and business environment. Lesson 1: Discover Business Process Workshop Q&A Template. What is your core business? The Discover Phase.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Business] 10 Award-Winning Websites With Kick-Ass Designs
    Back to some business-based sites. Consumers want to know the businesses they may decide to buy from. Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. The aesthetic and user experience are off the charts. Regardless, it''s great to find sites that inspire you. Not impressive.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 16, 2015
    [Business] 5 Top Social Media Sites Used by Chinese Girls
    Twitter | Facebook | LinkedIn |. 5 Top Social Media Sites Used by Chinese Girls by Olivier Verot - Maximize Social Business. China has undergone drastic changes in its spending habits these past 10 years. It used to be that men held the wallets and gave their credit card to their wife/girlfriend/mistress(es). Now, things have […].
  • HINGE MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Business] The Road to Revenue, Part 4: How to Start Marketing your Expertise
    We’ve discussed how professional services buyers are turning to the Internet for expertise , why business development insights (or expertise) are so critical to their firms , and how content marketing can help you share your knowledge and generate leads. Now it’s time to assess your firm’s marketing efforts. Can you tell?
  • CONNECTING ELEMENT  |  MONDAY, MARCH 23, 2015
    [Business] #Nearmiss Marketing
    By Martin Curry (Head of Marketing) Do businesses really understand how their target audience thinks during the buying process?
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Business] 10 Publishers Killing It on Instagram
    Businesses familiar Twitter best practices may hold on to the bias against using more than a couple of hashtags per post. However, that doesn't mean the content isn’t focused on business. Lastly, they also promote their own and other businesses’ posts in unobtrusive ways. That's a lot of engagement going on. John Deere? Media
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Business] Copywriting Lessons From Companies Doing It Right
    If you’re a CMO of a B2B brand, you’re probably sitting back trying to wrap your head around the idea of “business as publisher.” And by thinking a step beyond its core business, Intel has created their content site IQ. They have a corporate, business-y site here and a content-fueled, slice-of-life site there. You’re an insider.
  • 3D2B  |  WEDNESDAY, MAY 28, 2014
    [Business] Creating Personas for an Awesome B2B Content Marketing Strategy
    Because when you make assumptions about how your target audience makes decisions, you give up the opportunity to develop a B2B marketing strategy that gives your business a competitive advantage. What Pushed the Business Leaders to Deal with the Problem? How will their business change for the better as a result of this purchase?
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 19, 2012
    [Business] Using LinkedIn as a Social Recruiting Tool
    LinkedIn is the largest network of business professionals in the Western world. Employers are using it to allow them to bring in-house some of the recruiting that was previously being awarded out to recruitment businesses. Do you know how to use LinkedIn for social recruiting? This on its own is not social recruiting though.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 31, 2011
    [Business] Sales Leadership: Cleaning Your Book Shelves
    One of the actions I had to take was to unload three large oak book cases with  three to five shelves full of various business,  sales and sales management books I have collected over 20 + years, and various 3-ring binders from training programs I had attended or created for our workshops. Sales Leadership:  Cleaning Out Your Book Shelves.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 16, 2013
    [Business] Why Writing Guest Posts Should Be Very Important to You
    Brian Clark, aka @copyblogger , a top content marketing expert, says that guest posts are one of the best ways to build your business with content – so much so that he dedicated an entire chapter of his ebook “ How to Create Compelling Content that Ranks Well in Search Engines ”  to the power of guest posts.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 27, 2012
    [Business] The Lament of the Inside Sales Team: Data, Data Everywhere, but Who’s Ready to Buy?
    Tweet As the MECLABS Research Partnership analyst team, my colleagues and I speak with professionals who attend our events (like the next month’s MarketingSherpa Email Summit in Las Vegas), purchase our publications, and want more information about how MECLABS can help grow their business. This hit way too close to home.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 17, 2011
    [Business] The Buyer's Lament: What Your Prospects Really Want
    Use this to build your business case. For more fresh sales strategies and free sales tools that work actually with today's crazy-busy prospects, visit www.jillkonrath.com. If you're finding it harder and harder to set up meetings with with potential buyers, you're not alone. Sales prospecting isn't easy these days. Enjoy!
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Business] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. The Pastores were a small business of only two people where the marketing and business management fell on Sharon’s shoulders. The business has three locations in Jackson, MI, but no chains outside the city as of now.
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Business] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    Breeze says that while impressions and frequency are great metrics for television, this approach doesn’t resonate on YouTube, and particularly not for eCommerce, where businesses are looking for direct sales resulting from the ads. Most YouTube ads do not deliver a measurable ROI for advertisers. That’s a big missed opportunity.”
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 15, 2012
    [Business] How to Ask for an Appointment in an Email Cold Call
    Not asking anything from them and their busy schedule. After the 3rd attempt, I usually say, "I guess this time frame is way too busy for us to connect. When I got the message below from Daniel McLellan , I had to share it with you. Why is it better? But enough of my pontificating. You need to read what he wrote: I love your stuff.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Business] 3 Steps to Formulating an Effective Customer Nurturing Strategy
    But guess what, individual buyers need to be nurtured as much as businesses do. Whether your business is an e-commerce enterprise, a for-profit university, or health insurer, your target audience needs to be engaged through acquisition, retention, loyalty, and ultimately, advocacy. Let’s dive into these three areas in more depth: 1.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2016
    [Business] How to Use Excel: A Marketer’s Must-Have Guide [Free Ebook]
    Gone are the days when marketers could rely on their gut for important business decisions. These days, knowing how to use Microsoft Excel is so expected that it hardly warrants a line on our resumes. But, let's be honest here: How well do you really know how to use it? What do all these things have in common?
  • MARKETING ACTION  |  THURSDAY, AUGUST 6, 2015
    [Business] Are You Ready for Marketing Automation? Here’s How to Find Out
    It’s just the same in your business life. And in order to figure out which solution is the best fit for you and your business, you need to start by determining what the underlying issue is that you’re trying to solve. Most of us can’t resist the newest, shiniest gadget on the market. Maybe you do need an iWatch.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MARCH 16, 2012
    [Business] Manufacturers Need Lead Management to Close the RFQ Gap
    To most of these decision makers winning new business is strictly a numbers game. have to make a strong business case before I can even get their attention. Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them. Your RFQ can be easily derailed without this critical step.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 22, 2014
    [Business] Content Curation, No Longer a Buzzword
    Business Insider does a good job at a daily “10 Things You Need to Know Now” post that gives the reader a quick view through curated articles. This is no different when you’re curating for your business. You’re making it simple for your audience to find good, relevant content. Successful curation does take a little finesse. Have a CTA.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Business] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. If our goal is creating customers, then we know that customers have become harder to reach. This makes it harder to see where the world is headed. When I talk to CMOs, I always ask them about their biggest challenges. The
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 25, 2016
    [Business] We’re celebrating our 20th birthday with savings for you!
    Did you know that 2016 marks the start of Haley Marketing's 20th year in business? For For the past 20 years, the secret to our success has been finding ways to make world-class marketing more affordable. world-class mix of marketing services, each designed to achieve specific goals--combined with incredible freebies!
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 4, 2010
    [Business] Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
    This is particularly useful if your business is targeting local traffic because it keep those wasteful (and potentially expensive!) Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Especially when studies suggest that the overwhelming majority of visitors to a B2B blog are first timers.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Business] What Does Your Email Writing Style Say About You? [New Data]
    billion in 2018, with business emails accounting for more than 139.4 If you rush to send an email without proofreading, you risk losing business or key networking opportunities. Every day, humans make snap judgments. In one Princeton study , participants made assumptions within 100 milliseconds of being exposed to a portrait.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 8, 2015
    [Business] Marketing Maturity: How Do You Stack Up?
    This definitely indicates to me that marketing maturity has a positive impact on business results, and it’s no wonder that question is always top of mind for many of you. As an Advisor with the Oracle Marketing Cloud Success Program, I get to talk to a lot of marketers about their challenges, goals, and how they measure effectiveness.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 20, 2012
    [Business] Four All-Stars of B2B Social Media Branding
    Rather than showcasing major social media businesses or app providers ( we all expect them to be good ), I’ve picked firms from industries you might not expect to embrace social media. Instead, they committed themselves to social media a couple of years back and are busy building a community. mmm!). Your thoughts? Related articles.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Business] The 10 Don’ts of Twitter for B2B Marketing
    It happens – busy days, busy weeks or even a much-needed vacation. Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. Why is it so important to avoid Twitter bad practices? JJDollarSubDay. Final Thoughts.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 25, 2014
    [Business] 5 Benefits Every B2B Data Provider Should Have
    Like anything you outsource in business , you want to give up the details to the experts so they can find and create the quality you’re looking for. If it weren’t for our partnerships with B2B data providers, I would be lost. They make my days easier in so many ways. Here is what I find to be most crucial: 1. Account management.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 6, 2015
    [Business] 10 Marketing Terms You Need To Know – Pt. 1
    Enterprise: simply stated, enterprise is a sophisticated name for a business unit, company or firm. These types of businesses usually display a high level of readiness to embark on new ventures and initiatives. While many have been around since the beginning of the Internet, there are still newer, advanced terms that pop up everyday.
  • BIZNOLOGY  |  TUESDAY, JULY 14, 2015
    [Business] Every 2015 presidential candidate is a brand
    According to Pew Research in 2014, “steadfast and business conservatives, 22% of the population, make up 36% of the “politically engaged” Americans, while the solid liberals, 15% of the population, make up 21% of these engaged. Each Presidential candidate is essentially a brand. These are the core principles of good branding. Like this post?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Business] How to Score Your Leads So Sales Works the Hottest Prospects
    Lead scoring takes thought, knowledge of your business operations, and lead management software to set up, but once it's set, it shouldn’t take much day-to-day management. If you're considering setting up a lead scoring program, here's what you need to know to get started and set up a scoring system that benefits your business.
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Business] How to Get Your Executive Team Active in Social Media
    You’ve spent time looking at what channels work best for your company, creating the best content you can for those outlets, and aligning the social media goals to the business'' bottom line. By not listening and participating in social media, executives are missing out on numerous opportunities to improve your business.
  • B2B MARKETING ONLINE  |  THURSDAY, JANUARY 20, 2011
    [Business] The future of content research
    Guest blog by Niklas de Besche, executive director, Meltwater Drive and Buzz: Social media can do great things for a business, and a well developed online strategy can play a big part in a business’s ability to be successful. 47 percent of companies consider measurement a significant challenge.
  • THE ROI GUY  |  WEDNESDAY, JUNE 29, 2011
    [Business] Who Do B2B Buyers Trust?
    These visual and aural formats are becoming a preferred form of content, especially early in the sales cycle to connect to executives, and later to help confirm the selection and business case. However, since buyers have been impacted by successive downturns and forced to “do more with less”, they are more pressed for time than ever before.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 22, 2013
    [Business] The Need for Speed: Why You Need Speed for Google and your Customers
    This is why site speed is of critical importance to you and your business results. This blog moved to WPEngine earlier this year and this video explains why we made this move – and why you should make this move too. Fearless Competitor named the #1 B2B blog of 2012 by BuyerZone.com  Thanks for the kudos! Your blog should be too!
  • SAZBEAN  |  MONDAY, JANUARY 16, 2012
    [Business] 4 Tips to Keep Your Website Ahead of the Curve in 2012
    Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. For example, webpages operating on a WordPress can find a host of free templates that offer a wide range of customizable options to suit any business. Don’t Be Afraid to be Bold. Mail Chimp. Instagram. Pinterest.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 5, 2012
    [Business] Is Your Industrial Content Marketing Reaching a Dead End?
    Not that I’m complaining, this gap means more business opportunities for me as an industrial marketing consultant. In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. See my earlier post, “You’ve Got Traffic. Now What?” ).
  • HALEY MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [Business] How Should Our Staffing Firm Use LinkedIn? Part I
    As a business, you should have a company page on LinkedIn. This page serves as a representation of your business on this social platform, where people are searching for companies to learn more about them from a professional perspective. LinkedIn is arguably the most beneficial social platform for the staffing and recruiting industry.
  • ACT-ON  |  FRIDAY, DECEMBER 4, 2015
    [Business] Measuring Year-End Marketing KPIs – Where’s the Data?
    The sales cycle may vary for your business but year-end marketing opportunities are still available, so make sure to check out last month’s post. And take a look at Act-On’s eBook,  The New Marketing Metrics for B2B , to learn which data and metrics really matter to the success of your business to help measure against your KPIs.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 10, 2011
    [Business] B2B Social Media Example: GE MarkNet
    There are 5,000 marketers who work for GE, located around the world, embedded in 30 business and sub-business units. What lessons can small business take from this? What about collaborating with other small businesses to build a community across companies? Many are not even aware of each other.
  • FATHOM  |  FRIDAY, JUNE 6, 2014
    [Business] Manufacturers: Are You Attracting the Right Employees with Your Careers Pages?
    Competition for those skilled workers is high among companies looking to bring the best to their business. And with today’s generation searching online for available options, it’s more important than ever that your business’ Careers pages are up to snuff. Awards – Brag about your business. Get creative, be fun.
  • THE ROI GUY  |  FRIDAY, MAY 10, 2013
    [Business] 3 Key Findings from SiriusDecisions Summit
    This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. and “Why Now?”,
  • SAZBEAN  |  TUESDAY, FEBRUARY 14, 2012
    [Business] 8 Simple Strategies: Take Your Blog From Blah to Brilliant
    If that’s the case, then you may not be getting the interaction you had hoped for and you’re wondering why everyone is so psyched about using blogs to build their business and yours is just sitting there. Another challenge small business blogs face is taking a stand or creating a point-of-view from which to write. Take a stand.
  • SAZBEAN  |  TUESDAY, DECEMBER 13, 2011
    [Business] 7 Tips for Stellar Social Media Community Management
    You’ve created a killer Facebook business page, started building up your business’ Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you’ve even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities . 1. Exercise the 80/20 rule.
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