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  • GREAT B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Business] B2B Marketing Game Changing Ideas
    For example, one of our Fusion Marketing Partners clients built a solid business by selling technical courses directly to students.  Sometimes it is not enough to simply make incremental progress on the small things.  There are times when you need a marketing or sales accelerator – something that takes you to an entire new level. 
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Business] 10 Things That Can Destroy an Email Marketing Program
    Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. 77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts. Verifying Business Value. Verifying Business Value. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy.
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 9, 2011
    [Business] 4 Steps to Endless Referrals - Guaranteed
    If you’re like many business professionals, you get a lot of your business from referrals. Just because someone knows you or has done business with you doesn't necessarily mean that person will recognize a need for your services. Most professional service providers want more business. Don't believe me?
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Business] How to Build a Great B2B Community on Facebook
    Mike also showed a business page he worked on – Awareness Social Media Best Practices – and the key is / was content and communication (and literally, “best practices”). 'We know you (yes, you B2B marketer) are skeptical. The social network of choice for many B2B marketers is LinkedIn. Symantec. Neenah Paper. Audience engagement. Interaction.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Business] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    Today''s top sales performers are leveling the playing field by doing in depth research on their buyers, properly planning their sales strategy and personalizing and leveraging ''proprietary'' insights to establish credibility, and aligning the solutions to address key initiatives, overcome business challenges and improve competitive positioning.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 12, 2013
    [Business] 5 London Attractions to Enjoy During Eloqua Experience Europe
    London Attractions to Enjoy During Eloqua Experience Europe is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The 19th century art museum is currently home to a collection of more than 2,300 paintings, dating from the mid 13th century to 1900. An added bonus: admission is free!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 28, 2011
    [Business] 17 Marketing Action Items in 140 Characters or Less
    17 Marketing Action Items in 140 Characters or Less is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Marilyn Cox , Manager of Marketing Operations and Information Engineering at Cincom Systems. You tweet of course! Brilliant!
  • INTEGRATED B2B  |  SUNDAY, FEBRUARY 24, 2013
    [Business] Seven lessons for B2B from Cirque du Soleil
    After all, Cirque du Soleil is a highly successful business in itself. So as I sat and enjoyed the show, I became aware of seven lessons businesses could take from the show: 1. It’s the sort of credibility and closeness that all business should aspire to. Here was a credible performance. What more can a customer expect?
  • MEASURABLE MARKETING  |  FRIDAY, NOVEMBER 25, 2011
    [Business] What Google's Search Algorithm Update Means For Marketers: An Interview with Dan Biggs, Digital Strategist
    what exactly the update means for their business. If your site is frequently pushing out high value content that's relevant to your business, Google will reward you by sending Googlebot to your site to spider it. Many of you have heard of Google's recent. update to its search algorithm. The search algorithm change has caused.
  • THE EFFECTIVE MARKETER  |  FRIDAY, MAY 20, 2011
    [Business] A Buyer Persona Template for the B2B Marketer
    was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Infrastructure. Process Planning. Program Execution. Measurement. Map your content.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Business] Search or Social: Which Is Best For Your Startup?
    But although a lot of the conversation is on social networks, is it really the only answer to marketing your business?  From there you can find out which social platform will work best for your small business.  For inspiration, check out one of Social Media Examiner’s Top 10 Small Business Facebook Pages , Intrepid Travel. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 5, 2013
    [Business] Why Marketing Made Simple TV beats the pants off Find New Customers
    Find New Customers is a services business. And with just a handful of sponsors for the show, we will be well positioned vs. a services business with slim margins. 'Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). It’s simple.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 11, 2013
    [Business] A Find New Customers client story – Why it didn’t work
    It was like digging a hole and then putting the dirt back – it did nothing at all for the business. I’m sorry, but if the business leader is unable and unwilling to address marketing best practices, the deal is doomed. '“You can’t help someone who does not want to change.” But the deal did not last long.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 22, 2012
    [Business] Want to Improve Profits Quickly? Reduce Sales Discounts
    Let’s say the average is 42%, which is not unusual for a company who sells complex products to businesses. You know the Business Problems Solved. Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Take a close look at Sales Discounts. You know the Ideal “Go-Live” Date.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 19, 2012
    [Business] The World’s Best Marketing Program?
    Paul Gillin, Social Media for the Business Customer. This office’s seasoned team will support Act-On’s rapidly growing international business in the U.K., Since Find New Customers is like most young companies, we cannot spend a fortune on Google Adwords, display ads and more. And our sponsor, Act-On is doing very well too! see below).
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JANUARY 18, 2012
    [Business] Marketing’s Reading List for 2012
    Just when you thought the cognitive-science fad in business circles was wearing out, Nobel winner Daniel Kahneman releases what is likely to be considered his magnum opus on the way people think and make decisions, particularly commercial ones. The Filter Bubble. Steve Jobs. The Challenger Sale. Definitely worth a look.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 26, 2011
    [Business] A Terrible Prospecting Email Example
    This is an actual email a business partner received from a multi-billion dollar telephony company, Avaya. I’d like to invite you to watch the following short videos which briefly talk about the benefits that our AVAYA Phone Systems IP Office Solution and Unified Communications solution could bring to your business.  We give up.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 28, 2010
    [Business] What Makes (and Ruins) Great Company Stories
    When you use a great story to convey your brand, people start talking about your business. Vistage speaker Jeff Ogden , is President of  Find New Customers, which helps business develop and implement programs to improve the way they find and acquire new customers—it’s “ lead generation made simple.” What ruins a great story?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 13, 2014
    [Business] College Commencement Address
    operationalizes” business and sales management systems and processes that pull revenue out of the doldrums into the fresh zone. 'College Commencement Address. What about you? No, I did not deliver a college commencement address, but the idea of what I might say if I had the opportunity is intriguing. What about you? What about you? Thank you.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 5, 2014
    [Business] Life Enrichment: Giving Back
    Ken provides Keynotes, consulting services and products designed to improve business performance. 'Life Enrichment: Giving Back. During the last few months I have been writing about Life Enrichment which is a descriptor for the general message of my Keynote programs; Gourmet Living: Building a Menu for your life. Give back! Keynote Programs
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 2, 2011
    [Business] The History of #SXSW [Infographic]
    There are two basic ways to grow a business. by Joe Chernov | Tweet this. Gobble up as much as much of the current pie as you can. Bake a bigger pie. It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. And we are creating lots of content. Following are just a few.  premiere.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 18, 2013
    [Business] Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part I of 2
    'As sales prospects rely more on word of mouth, they’re quickly shifting the way business buying decisions are made. They help acquire and retain customers, and then contribute to your business in other ways too. Chris Newton is VP of Business Development at Influitive. How are they doing this? With advocate marketing.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Business] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    2) Customers will have all the control in your business relationship. Customers as a group have always had the control in the relationship with your business -- that''s pretty much how supply and demand works. 'About this time every year, something happens. I''m talking about those marketing predictions posts. So let''s get to it!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2011
    [Business] Is PR stuck on “social” and missing the bigger picture?
    How has the PR business model changed in the last three years and what’s next? How has social media changed how PR Agencies compete and serve their customers? Are they stuck on “social&# and missing the bigger picture?&#. What does it take to find and attract the best PR talent? Have a question for Elizabeth? 
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 30, 2012
    [Business] Marketing ROI Is a Broken Metric
    In fact, it makes me, once a potential customer, reconsider if I should even do business with you. Your marketing makes me dislike you. However, your marketing performance measurement doesn’t capture my disdain. am simply one more individual that did not buy. am just part of your standard drop-off rate. More than you realize.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 13, 2012
    [Business] Your Favorite Social Site Can Also Be Your Mobile Site’s Best Friend
    If you do not have a plan in place to connect your social media and mobile businesses, you are quickly falling behind the curve (and if you do not have a mobile strategy in place at all you are dangerously close to falling off the map altogether! How has your business tied social media and mobile together? Mobile
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Business] The 10 best big company blogs in the world
    It is a site filled with useful, relevant content to help safeguard families, homes, and businesses. The post The 10 best big company blogs in the world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It is a site filled with useful, relevant content to help safeguard families, homes, and businesses.
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 16, 2011
    [Business] Customers Buy Results!
    The real value comes from how they use your solutions to achieve their desired business and personal results. However, if you just keep blasting your prospects and expect them to connect the dots between capabilities and their business objectives, you are taking a huge risk. The Business Owner's Guide to Success in the 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 23, 2009
    [Business] Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
    That didn’t raise any particular business issues when Web data was viewed largely in isolation. Thus, the business-oriented marketing automation vendors (i.e., They may eventually gobble up the marketing automation business and the Web analytics data along with it. Smarter Content on the Way Let’s start with Omniture/Adobe.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 15, 2013
    [Business] Google demands your papers with the Hummingbird algorithm update
    It’s like tax law: the teams of lawyers retained by big business are always better than the teams of lawyers employed by the IRS. Why your business should have a Google+ brand page. 'Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 24, 2012
    [Business] Following the leaders is not a recipe for social media success
    Everyday I watch so many brilliant people with invaluable life and business experience come to the blogosphere and approach it all as if they’re starting from scratch. By  Srinivas  Rao, Contributing {grow} Columnist. It’s tempting to look at how successful people have made their reputations and copy their techniques. Tweet.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 10, 2012
    [Business] A Walk Through a Broken Organization
    While every client engagement is unique, some problems are common to many corporate cultures and tend to prevent a company from reaching its business potential. am warmly greeted and taken to the back office, where we begin to chat about his business, his vision, his frustrations and the lack of business profitability.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 13, 2012
    [Business] “73% of CEOs believe marketing has little effect on increasing their organizations’ top line.”
    73% of CEOs think marketers lack business credibility and are not the business growth generators they should be. They are always asking for more money, but can rarely explain how much incremental business this money will generate (72%). But ask them what effect marketing has on sales and they can only give you vague reaction.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 6, 2012
    [Business] How B2B Marketers Can Use Lead Scoring to Better Arm Sales
    To get started, Eloqua suggests a few steps to define lead scores : Determine 4-5 explicit data categories (from a form or business card). Artillery B2B Marketing Blog > The Forward Observer B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Business] If You Really Want to GIVE More…
    As busy people in the world of business, we move from one day to another at breakneck speed. How can you win more business? believe that just like in our personal lives, where giving is more important than receiving, in business too, you have to really reach out and GIVE in order to receive. And I have miles to go….
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Business] Blogging Metrics: What to Measure, How to Measure It, and How Often
    This is why many marketers denounce social sharing as a true indicator of future business success. Because a successful content strategy is aligned with its overall business objectives, it goes without saying that tracking all revenue back to the content that generated it is paramount in ensuring a profitable strategy moving forward.
  • EARNEST ABOUT B2B  |  THURSDAY, MARCH 8, 2012
    [Business] This is the week that was: Don’t put all your eggs in one digital basket
    Businesses are becoming savvy to the power of the app, and far more are being developed in the B2B space. Has your business embraced the power of the app yet? Business Insider this week gave an insight into who really users LinkedIn and what they are getting up to while they are on there. What’s your view? Then content ads.
  • SALES LEAD DYNAMICS  |  TUESDAY, APRIL 5, 2011
    [Business] Publish or Perish. Become a Thought Leader.or Else
    This can generate great new business opportunities and a recognized leadership position for your firm, all while possibly saving some money. “. That’s differentiated him from other employment attorneys while enriching his personal network and opening up new business opportunities’. In academia, it’s “publish or perish.”
  • SALES LEAD DYNAMICS  |  THURSDAY, MARCH 3, 2011
    [Business] Use Trigger Events to Get Your Foot in the Door
    Companies who are serious about shortening the time it takes for their sellers to crack into corporate accounts would be advised to establish a relationship with firms who specialize in aggregating business news and corporate data. This makes it much easier for seller to keep on top of the rapidly changing business environment.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JULY 20, 2010
    [Business] Maximizing the Time Value of Content
    The customer lifecycle begins with trading companies’ content for prospects’ attention and then gradually transforms into trading companies’ products for customers’ business. They’re busy people with hectic schedules and they’re only willing to spend time and attention on something that will help them accomplish their missions. 
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 6, 2013
    [Business] Increasing Sales Tool Adoption – A Proven Customer Perspective
    'We recently asked the developer of a very successful ROI/TCO tool what it took to get the tool to have such a big impact on driving incremental business, increasing competitive win rates and reduced discounting. The short answer – “You can’t just build it and expect folks to come. Consulting.
  • THE ROI GUY  |  THURSDAY, DECEMBER 9, 2010
    [Business] Winning the Social Media Engagement Contest
    As social media grows in use, promotional power and business value, the most popular and engaged companies will have a distinct competitive advantage in revenue generation, marketing efficiency and return on marketing. Alinean Research of Fortune 500 Level of Engagement on Twitter, Facebook and LinkedIn.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 13, 2011
    [Business] Content is King: 10 Tips on Effective Writing
    And … “businesses that blog get 55% more website traffic than those that don’t.”. Creating valuable content increases website traffic that will equate into new business leads. But 90% of my posts will contain ‘ad agency new business’ in the title. Content is king as I’ve learned from mentor Michael Gass. Write for SEO.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 17, 2014
    [Business] Content Marketing Vampires: What’s Sucking the Life Out of Your Content?
    The Mission Statement Mist: Whether you find it cliché or critical, it’s still important to remember we’re not just business-to-business marketers or business-to-consumer marketers; we’re marketers marketing to people. It can often feel like the month itself is draining your very life force… but maybe it’s not just the month.
  • ENGAGE  |  TUESDAY, MARCH 11, 2014
    [Business] Increase Your Website’s SEO Rankings With Quality Backlinks
    These local directories offer a basic free listing that includes business information and your website. This tells Google that you’re a real business and where you’re located. Local directory backlinks are especially helpful for local businesses. Backlinks. So what’s the difference between buying a link and earning a link?
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Business] Facebook Launches Global Pages to Simplify Brands' International Facebook Presence
    Are you a global business that sells to customers on an international scale? Yesterday, Facebook announced the launch of Global Pages , a new structure to business pages for global brands aimed to provide a better, localized experience for international brands' prospects and customers. Well as it turns out, Facebook feels your pain.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 30, 2012
    [Business] Sales Prospecting Perspective Weekly Recap - Week of November 26, 2012
    The three skills Chris discusses are valuable for any sales person, whether they are in business development, inside sales, outside sales, accounts managers, or even sales managers. The second special post we had on Wednesday was from one of our business development reps, Samantha Goldman , who wrote 3 Factors That Motivate Me In Sales.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 18, 2012
    [Business] 8 Questions to Ask When Guest Blogging
    She was interested, but she wasn’t sure if it was the right fit for her business and what she needed to know. This nuance is important because these marketers have different challenges than those who work for small business. How do you know if it is something worth your time? Who is the audience for the blog?
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Business] Savvy Speaks: Don’t Commit One of These Common Marketing Mistakes
    Michele I see a lot of mistakes in the B2B world, but here are my top three: Writing to businesses, not people : Somehow B2B marketers can forget they are writing to people – people who are distracted (keep it short, be entertaining) but who also want to find easy answers to their questions. Heather Is it really a white paper?
  • STORIES THAT SELL  |  TUESDAY, NOVEMBER 30, 2010
    [Business] The 3 Can’t-Miss Pieces of Any Consulting Case Study
    If a business is evaluating one consultant over another, strong specific results will inevitably tip the buyer toward that consultant versus one without strong results. In the classic movie, The Wizard of Oz , Dorothy and the group finally arrive at Oz only to learn that the great Wizard is only a man running controls behind a curtain. Shar
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, APRIL 24, 2013
    [Business] How Robbie Used LinkedIn for Sales and Won a $500K Contract
    At the end of a 30-minute presentation, they said we were perfect for the project and were thrilled to be doing business with us. Note: Robbie also is the co-author of The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success along with Mike Ellsworth and Ken Morris, JD. Who called later that week?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 29, 2014
    [Business] Why This Blog Post Went Viral
    Cas McCullough is the founder of Content Marketing Cardiology, a content marketing strategist, author and entrepreneur with a heart for working with solo and small business owners who want to make a difference. The post Why This Blog Post Went Viral appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. This one?
  • REPUTATION TO REVENUE  |  MONDAY, APRIL 26, 2010
    [Business] The lure of cheap content in B2B marketing
    But the underlying idea of maximizing content with minimum investment is all too common in B2B as well, especially as business marketers scramble to keep up with the accelerating demands of content creation for lead nurturing and social media. The mills themselves are mainly a B2C issue (at least for now!).
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 20, 2011
    [Business] B2B Marketing Gets Social Spotlight With LinkedIn IPO
    Ever since the recent LinkedIn IPO catapulted the business social-networking platform into the financial stratosphere, B2B marketing has emerged from the shadows of its flashy, highly funded B2C counterpart. billion, LinkedIn is poised to bring social media networking to the forefront of business-to-business marketing conversations.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 21, 2012
    [Business] Customer Service: Is Your Company Obsessed With It?
    So what makes your customers or potentials want to do business with you instead of them? We all build our business around repeat sales so everyone in the company needs to be good will ambassadors. Customer service. We all say we have it, but what is it? Where does it start? Let me give you two examples of positive CS experiences.
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [Business] Tailwinds for Marketing Automation Software - Insight from CRM.
    Desire for marketing accountability Marketing has traditionally been somewhat of a “black box&# expense for businesses. Even when there is a clear business challenge and a solution with real ROI, tight budgets create hesitation on the part of the buyer. Is Marketing Too Busy? The result, more noise and less engagement.
  • MARKETRI  |  WEDNESDAY, NOVEMBER 28, 2012
    [Business] Attorneys: How Content Marketing Can Take Your Career to the Next Level
    If you are just starting out in your career or even mid-level, you may not have the connections to bring in the big business, but with enough research, you can contribute great content! Most importantly.content marketing can get you business! The following post originally appeared in The Legal Intelligencer Blog. Photographs. Videos.
  • HUBSPOT  |  THURSDAY, AUGUST 26, 2010
    [Business] Study: Social Media Affects SMB Purchasing Decisions
    When asked ' Whose advice do you seek for guidance when evaluating software and service technology solutions for your business? One might expect that the over 35 set doesn’t use social media for business, if they use it at all. Many people still think that the heaviest users of social media skew young. Connect with HubSpot
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 27, 2012
    [Business] 10 New Websites to Add to Your Social Media Blog List in 2013
    We are always looking for new insight as to how we can be better utilize social media for our business. Because he is so darn pragmatic, unafraid to pull punches or pull away the curtain when it comes to thoughtful assessment of bright, shiny new toys and various communication channels related to a social business. Enjoy! Heidi Cohen.
  • MARKETRI  |  MONDAY, APRIL 30, 2012
    [Business] SO A SLAM DUNK! The 2012 SOCIAL SLAM Delivers All Day Long
    ” This circle of passionate people with entrepreneurial spirits is all about breaking down silos, putting customers first and moving business objectives forward through integrated marketing. Utility or Death: Provide businesses and people with utility. Micro-niching is Trending in the Blogosphere. Embrace the uncertainty!”
  • WONDERING OUT LOUD  |  MONDAY, SEPTEMBER 14, 2009
    [Business] Train your people to use the phone
    The problem is there are far too many people who’ve not been trained to use the phone as a tool for doing business. won’t speak for everyone, but through self critique and with Steve’s coaching I learned to use the phone as a business tool. As a rule, it is better to give than to receive. Nothing new here, right?
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, AUGUST 24, 2012
    [Business] Never Cold Call Again Review – Frank Rumbauskas Alternative Sales System
    When this happens you’ve got to be prepared to start thinking outside the box and use all the tools at your disposal to increase your value and this is where simple but effective marketing for sales can be the difference between productive activity or just “busy” activity for the sake of it until the day you get the push.
  • LEAD VIEWS  |  WEDNESDAY, JULY 18, 2012
    [Business] Accountability for Sales Qualified Leads
    That’s one of the reasons we’re in the marketing automation business. Skepticism from the sales organization about marketing’s ability to generate sales qualified leads (SQLs) probably dates back to the Bronze Age. Companies have been trying to fix this for generations with limited success. Even though we created tools and processes (e.g.,
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Business] Should Marketing Consultants Practice What They Preach?
    They can cost upwards of two hundred dollars an hour and they are responsible for driving your business success. For example, universities offer communication courses tailored for leadership, international business, and content creation. How much marketing/business experience do they have? doer or a teacher? Can it be taught?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Business] ‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance
    The fact is –  “social” has become inextricably linked to business. Nowhere is this more evident than in what is arguably the primary role of the business enterprise: Creating, managing, and accelerating revenue growth. This social-empowered buyer is more in control than has ever been the case before in business history.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Business] VR Customer Spotlight: The Epicurean Connection
    Sheana recently took a few minutes out of her busy day to share some insights into her thriving small biz. started my catering business in 1992, and opened the retail shop in 2001. What is the best thing about owning a small business? What is the biggest challenge for you as a small business owner? Six part-time.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 7, 2012
    [Business] 6 Tools for Turning Content Consumers into Customers
    Tools for Turning Content Consumers into Customers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. Content Management Systems. Lead Scoring.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Business] Don't Know What to Wear to an Interview? Check Out This SlideShare
    roughly know the difference between "business casual" and "professional dress," but when push comes to shove and I''m rifling through my closet to find something appropriate for a company I''ve probably never visited before, I completely blank. 'Every time I find myself interviewing for a job, I feel lost at what to wear. Inbound Marketing
  • B2B MARKETING UNPLUGGED  |  SATURDAY, OCTOBER 6, 2012
    [Business] Most Corporate Change Fails. Here’s Why.
    Just a business fable. blame Patrick Lencioni for the rise of puerile business fables. In other words all the stuff that business fables are supposed to make digestible to the average marketer. This book starts out promisingly enough. Big storm. Trapped people. scream. Lights go out. All this in a book about change management.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Business] 7 Sales Stats That Will Change How You Sell
    Kellogg School of Business). Sometimes this is because they’re busy handling other leads they think are more important and sometimes this is because they simply don’t have the tools to follow up right away. LinkedIn really is Facebook for business professionals, so get on there, join some groups, and start some conversations.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 28, 2014
    [Business] 6 Creative Ways to Integrate the Phone Into Your Marketing, Sales, Support, and Recruiting
    'It’s not even ironic anymore to make jokes about the value of “old fashioned” tools like the phone in the modernized business setting. And honestly, you as a business should prefer the phone to “social care.” But in case you need some inspiration, we’ll give you a few examples. Make Recruiting Easier. And if they’re not? No hassle.
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 17, 2014
    [Business] The Mobile Tsunami: Ifbyphone’s Webinar with BIA/Kelsey and 30 Billion Reasons You Should Attend
    businesses last year. 'Thanks to the mobile revolution, 30 billion inbound sales calls were made to U.S. And that number is expected to reach 65 billion by 2016. That’s 30 billion—and, soon, 65 billion—reasons that you should be seizing the opportunity to make the most of inbound phone calls. It’s a daunting task.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 21, 2011
    [Business] Getting Better at B2B Social Media
    was talking to one of my customers about her experience trying to introduce the use of metrics into the business processes she is managing. The food business, in her words, is a very fragmented environment and even the simplest business process tends to involve a number of companies to perform. Inherent in change is improvement.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 28, 2014
    [Business] How to Focus Your Marketing Messaging on What People Really Want
    How to Focus Your Marketing Messaging on What People Really Want is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Business] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    When it comes to finances, people and businesses look for actionable advice, and they do it independently—whether it is on a brands’ website or a news outlet. 'Author: Shyna Zhang When’s the last time that you visited your local bank teller? Met in-person with a financial advisor? To do this effectively, you need targeted content marketing.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Business] Why Marketing Operations is the Heart of your Marketing Team
    This is time they could be spending on acquisition marketing, customer retention, social media marketing, or whatever it actually says on their business cards. 'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. was sure they didn’t need so many people for operations alone. Unsure?
  • NUSPARK  |  WEDNESDAY, AUGUST 6, 2014
    [Business] Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts
    'In today’s B2B business environment of inbound and content marketing, you must utilize social selling as a source of high quality leads. In the business world, timing is everything, and nothing is more true than when it comes to posting to social media. LinkedIn Group Tips. Join Twitter. Content is King. Watch Your Competition.
  • BIZNOLOGY  |  THURSDAY, JULY 25, 2013
    [Business] How to Create a B2B Content Audit
    For these two purposes, business marketers need to have on hand an array of very particular types of content assets.  'Photo credit: Wikipedia. In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Here’s a 3-step process for conducting a B2B content audit. Identify the content you have on hand.  Articles.
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Business] From “digital first” to “digital everyone”
    'Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 23, 2014
    [Business] How Trade Shows Can Impact Inside Sales Reps’ Sales Skills
    'Sales Prospecting Perspectives is pleased to bring you a post from Evan O''Toole , a Business Development Representative and social media team member at AG Salesworks. The power of face-to-face interaction in sales should never be undermined. Getting in-person experience early on is invaluable. Public Speaking. Competition.
  • HUBSPOT  |  THURSDAY, AUGUST 26, 2010
    [Business] Google Launches Real-Time Search Homepage and New Tools
    Included in real-time search are many new features: Real-Time Google Alerts - Do you want to get an email the second someone mentions your business on Twitter? Businesses participating in social media will have a clear advantage in getting found online because of their automatic inclusion in real-time search results. Now you can.
  • CONNECT THE DOCS  |  THURSDAY, APRIL 29, 2010
    [Business] The Content Marketing Question: To Gate or Not To Gate?
    Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? Blog posts.
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 2, 2009
    [Business] Inbound and Outbound: The Marketing Power Couple
    If you pick up the phone and call a prospect with a valid business reason and they engage in discussion with you - that's outbound. Obviously, lots of how we go-to-market is shifting. The last couple of years has been pretty much like a reinvention challenge for marketers. And, that's a good thing. Then again, change is relative.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 10, 2012
    [Business] What Should You Tell Customers About How You’re Using Data?
    Clearly, businesses using sensitive data should be up-front and open about what they’re collecting and how it’s used. If you’re a senior manager launching a Big Data initiative, you should start by asking three simple, high-level questions to guide your organization’s data collection strategy.  by Niko Karvounis.
  • SAZBEAN  |  MONDAY, MARCH 26, 2012
    [Business] Consumers are demanding customer service on social media
    Younger consumers are turning to social media for customer service and expect businesses to stay in step. The Social Media Customer Service Report conducted by TNS, which surveyed more than 1000 consumers in Great Britain between the ages of 16 – 64, found that social media is rapidly changing the customer service industry. News & Notes
  • SAZBEAN  |  THURSDAY, AUGUST 5, 2010
    [Business] Socialize Gmail with Rapportive
    have a business account with Google for my gmail and I haven’t been able to login to Rapportive from that account. By logging into Rapportive, you can also leave notes for later right on their profile. Now you can see how else you can connect with a person in order to grow the relationship. Social Information. Raplets. Minor Issues.
  • WEBBIQUITY  |  MONDAY, AUGUST 2, 2010
    [Business] Five Social Media Marketing Reports and Guides Worth Checking Out
    This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business. Don’t create a business Facebook page without checking out this report. Sherpa’s reporters spend much of their time scouring the business world for marketing case studies. Digg this!
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Business] 17 Helpful SEO Tools and Tool Reviews
    …I can also compare them to other local businesses using the tool.” ” 30 Awesome Free SEO Tools for Small Businesses by Search Decoder Blog. 'For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which SEO tools are most helpful in conducting a site audit?
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Business] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Billboards, transit advertising, sponsorships, and other forms of out-of-home advertising have never been chastised due to lack of business generated from these mediums. Related posts.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Business] Hey Marketers, Need a Custom Facebook Cover Photo? We Got You Covered!
    by Jason Miller Facebook timeline cover photos for business are all the rage this week, but what about the marketers behind these businesses? We thought it would be fun to create custom Facebook cover photos for all the marketers out there who love what they do and want to show the world. It’s designed to fit perfectly.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Business] 5 Internet Marketing Metrics Not to Obsess Over
    Ultimately, you're participating in these channels because you want them to help you generate business, right? Impressions is another one of those metrics that sounds impressive but doesn't really indicate much business success. Plenty of businesses have overcome negative sentiment and still operated as successful businesses.
  • HUBSPOT  |  TUESDAY, FEBRUARY 1, 2011
    [Business] New Data: Emails Sent on Saturdays Have Higher CTRs and Lower Unsub Rates
    The first thing I noticed was that emails sent on Saturdays and Sundays tend to have much higher clickthrough rates than those sent during the business week. In preparation for my upcoming Science of Email Marketing webinar , I've been digging into a giant dataset of over 9.5 Live Webinar: The Science of Email Marketing. Connect with HubSpot
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 14, 2011
    [Business] Sales Leadership: 10 Sales Kick-off Idea’s
    9.       Make sure each salesperson presents their “Business Plans” for the year, based upon the number of salespeople this can be done by breakouts into regions, smaller groups or as a single group. These business plans include not only forecasts but personal commitments to activity levels and professional growth.
  • LEDGER BENNETT  |  WEDNESDAY, JANUARY 2, 2013
    [Business] 10 Reasons why B2B cannot ignore mobile
    8.        82% of CEOs have smartphones in which they are the primary device for business searches, and.  . 9.       In 3 years, almost half of corporate executives believe a smartphone will be their primary device for business related use. The Tipping Point. These boundaries are not traditional marketing channels.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 21, 2014
    [Business] 6 Ways to Clean Up Your Brand’s Social Media Inbox
    Twitter | Facebook | LinkedIn | 6 Ways to Clean Up Your Brand’s Social Media Inbox by Sofie De Beule - Maximize Social Business. 'With billions of conversations happening on social media every day, it’s easy to get lost in the stream of social messages about your brand. Why should you invest a lot of effort into it?
  • SAZBEAN  |  TUESDAY, JUNE 11, 2013
    [Business] How to Ensure Your Social Media Campaign Succeeds
    Planning Your Social Media Efforts Planning is an imperative part of any successful marketing campaign, but is even more so to your business as you seek to be successful in the social media sphere. 'This is a guest post by Sean Gallahar from i7 Marketing. We always encourage simple updates to landing pages to be more attractive.
  • SAZBEAN  |  TUESDAY, MARCH 15, 2011
    [Business] The Dangerous Allure of Speed in Social Media
    But a big number doesn’t guarantee you any business and in some ways is worse than being at square one (because you’ve dumped money into something without a clear return on investment, ROI). I’m not exactly sure where companies got the idea that social media is a quick fix. Pay for a bunch of followers and BAM!
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Business] B2B Retargeting – Benefits and Pitfalls
    For example, if you sell business accounting software, it can be valuable to aim specific and targeted messages to those who: Have searched on keywords related to accounting software. 'In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. Increase brand awareness. Chris.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 29, 2012
    [Business] Do You Know What Your Companies Key Results Are For 2013?
    AG has been in business for over ten years. thought, until recently, I knew what our Key Results were. Growth, more revenue, higher margin. Well maybe, maybe not. As it turned out, I was correct on a couple but missed a couple as well. As I wrote in my last blog, we recently sent our management team to the OZ Principle one day training.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Business] What is the Difference between B2C and B2B Marketing?
    B2B buyers are motivated by return on investment (ROI); in fact business buyers often shun solutions that are the lowest cost, fearing this also indicates low quality. As a freelance marketing copywriter, you may be called on to write all different kinds of copy for all different kinds of companies. Who’s making the decision?
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