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  • HUBSPOT  |  FRIDAY, MARCH 25, 2011
    [Business] The Best B2B Viral Video Ever
    h4> Download the free webinar to learn how to use online video to grow your business with inbound marketing. YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? Video can still tell a powerful story. At the time of this blog post the video ?" A Day Made of Glass. views. Marketing Takeaway. doubt it.
  • MARKETING ACTION  |  MONDAY, JANUARY 14, 2013
    [Business] Are You Thinking Global With Your Social?
    It’s gotten much easier to get your brand in front of global consumers and conduct business with foreign customers. If you do business in a foreign country, it’s important to issue your tweets/posts in conjunction with the specific time zones that your company does business in. you can be a small business but still think BIG! .
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [Business] 5 Ways to Improve the Quality of Your B2B Leads
    Unfortunately, only 45% of businesses have established a company-wide definition of a sales-ready lead , according to a study by MarketingSherpa. 2. Lead nurturing is the process of building relationships with qualified prospects regardless of when they will buy, with the goal of earning their business when they are ready.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Business] Infographic: The Secret Formula for the Perfect Viral Share
    Megan Marie Ritter is an online business journalist with a strong background in telecommunications and marketing. In addition to researching the process of creating viral content, her writing also covers business globalization, VoIP technology and online branding. Ironically, this one is from the Olympics instead. Thanks Mom!
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 2, 2010
    [Business] More Ways to Connect B2B Sales Team with Social Media
    Man your sales team with collateral that speaks to your B2B organization’s social media activities, even if it’s just a business card-sized handout that alerts customers to your social sites’ URLs and handles. Connect Your B2B Customers with Social Media Profiles Business is getting more and more social.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, OCTOBER 15, 2014
    [Business] Life Enrichment: Friends
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. Life Enrichment: Friends. Those of you who are frequent readers of this blog know that on occasion I write about Life Enrichment a subject that is important to me and a topic of my keynote programs.  The girls.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 10, 2012
    [Business] Internal Links – the Secret Sauce for DiY SEO
    Read my earlier post, B2B Lead Generation Using a Business Blog ). It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 28, 2012
    [Business] How to Create an Unforgettable B2B Customer Experience
    When you find yourself tired of going through the same old pitch, remind yourself that a positive customer experience can equal an opportunity for renewal business, and renewal business always equals more money earned in the long run. customer relationship begins with the way you treat them during the sales process. Listen.
  • HUBSPOT  |  FRIDAY, FEBRUARY 24, 2012
    [Business] What B2B Marketers Need to Know About Customer Retention
    It costs about 5 times more to acquire a new customer than it does to generate new business from an existing customer. Additionally, happy customers are the ones who will refer you new business -- a less costly method of lead generation, not to mention an easier close for your sales organization. Challenges to B2B Customer Loyalty.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Business] Why Modern Marketers Fail at Big Data
    businesses each day. When Groupon expanded into China to sell deal offers to small businesses, they duplicated an approach that had worked well for them in other international markets– mostly in Europe. Groupon had a massive database of small business customers from around the globe. (and how to stop failure from happening).
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 21, 2014
    [Business] Is There a Perfect Personality Trait for Inside Sales Reps?
    Craig joined AG Salesworks in 2003 and has successfully managed several teams of high-performing Business Development Representatives. Last week I spoke of a few traits I look for when hiring inside sales reps looking to join the AG ranks. One of the specific traits I highlighted was having the innate confidence to do the job.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 5, 2015
    [Business] You’re Invited: 6 Components to a Successful Event Email
    If you’re throwing a physical event and your venue is stellar (even if it’s your own business location), be sure to tout why people would want to visit the venue as well. If you’re giving people a glimpse behind the scenes of your own business, inquiring minds will be intrigued. 4. Events and emails go hand in hand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 5, 2014
    [Business] 6 ways content marketers will respond to radical content filters
    Being included in the credible information that comes from tomorrow’s equivalents of WSJ, Business Week or The Today Show is your Trojan horse. The post 6 ways content marketers will respond to radical content filters appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. No one cares about “content.”
  • SYNECORE  |  TUESDAY, JULY 30, 2013
    [Business] Cue the Rocky Music: Groupon Fights Back with Reserve and Breadcrumb
    Groupon has been working hard over the last year to fulfill Mason’s pledge to become a one-stop marketing solution for local merchants, focusing on the two areas the majority of small businesses care about: lowering operational costs and increasing sales. Now it’s back around the $9 mark - still way down, but by no means out. Reserve.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 15, 2011
    [Business] Video: Happy Holidays from Eloqua
    Video: Happy Holidays from Eloqua is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amy Bills | Tweet this If you looked back at holiday greetings sent from family to family over the decades, you’d probably recognize a pattern: a staged photo, plenty of smiles and those awkward sweaters!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 26, 2013
    [Business] 5 Things Salespeople Should Stop Doing Immediately
    He is also a Clinical Professor of Entrepreneurship at University of Chicago’s Booth School of Business and author of “ What’s Your Story? Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann, founder and CEO of Sales Engine. First we make our habits and then our habits make us.” – Anonymous.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 24, 2012
    [Business] Lead Generation: How 64% of marketers starve Sales of opportunity
    The report compiled survey responses from nearly 2,000 organizations, of which 73% sell primarily to other businesses. Tweet Let’s say you’re dining out, and you order chicken pad thai. You wouldn’t think much of the chef, yes? Frankly, you could rightfully draw the same conclusion if you extended that analogy to marketers.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Business] How Much Does Marketing Automation Cost?
    When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case. Do I need to modify my end-to-end business revenue process and/or improve marketing-sales alignment?
  • MARKETRI  |  MONDAY, JANUARY 20, 2014
    [Business] Is Your A/E/C Firm Merely Surviving? Why Content Marketing Can Make It Thriving.
    Sure, their business is getting by, but are they growing their revenue streams, obtaining new prospects/leads and actually securing new business? That’s only a portion of securing new business. So as a business owner in the A/E/C space, what can you do? Probably not. He developed incredible content (e.g.,
  • HUBSPOT  |  TUESDAY, MAY 15, 2012
    [Business] Why List Segmentation Matters in Email Marketing
    Here's the reality: most businesses, whether B2B or B2C, don't cater to just one type of customer, even if they do only sell one product or service. There is no one-size-fits-all customer, and there are usually several ideal customers for any given business. Segmentation is one such best practices. Your Buyers Aren't All the Same.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 3, 2013
    [Business] Marketing Automation—Three Success Tips from John D. Rockefeller
    Rockefeller, they usually think of “one of the world’s richest people” or “one of the world’s most successful business people.”  But Rockefeller did not grow up in a wealthy family.  In fact, his father was a “pitch man” who would be gone for months at a time selling cancer treatments from town to town.  If a young John D. Though John D.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 12, 2013
    [Business] Tips To Enhance Your Email Deliverability
    Tips To Enhance Your Email Deliverability is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Brian on Twitter @remarketing. Below is an excerpt from the discussion. Read the full interview here. Hansford: Can you give us an overview how you manage email deliverability at Oracle Eloqua?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 27, 2012
    [Business] How to Convince Executives to Pay for Community Management
    How to Convince Executives to Pay for Community Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s post was written by  Nathan McGee, who has served as a community manager for the brands Zynga and Lucasfilm Ltd. Is it Measurable? What is the ROI?
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Business] The Purposes of Content and Conversations
    And, though content is crucial it’s how your business and people use it that truly matters. Businesses don’t – only – “produce” and provide valuable and relevant content for the sake of being regarded as a valuable and relevant partner. The funny thing is that doing this, often results in unexpected business effects.
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 20, 2011
    [Business] Big Data Needs Big Judgment
    The underlying assumption is that this process will automatically and magically yield business insights that are tranformational. Recently, there has been a flurry of articles in serious forums about the promise of BIG DATA. There is even a conference for data scientists , a newly found species. This is far from the truth.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 18, 2013
    [Business] 16 case studies prove ROI of mobile marketing
    They also prove ROI is more often achieved when marketers pursue mobile with a specific business purpose rather than mobile for mobile’s sake. zPIZZA : Had a business goal to deliver at least 1,000 heavy?use Do they help teach how mobile marketing could be better used for your business? Photo credit: Wikipedia.
  • HUBSPOT  |  SUNDAY, JUNE 1, 2014
    [Business] Twitter Photo Collages, Bad Habits & More in HubSpot Content This Week
    While email is still one of the best ways to reach your target audience, bad email lists can stall your marketing efforts and even undermine your business. Time is flying by. As the weather gets nicer, the months always start to feel shorter and shorter. How to Insert Google Calendar Invites in Your Marketing Emails. Inbound Marketing
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Business] Marketing Strategy: 3 Steps to find the best tactics and results
    Popular press, including Intelliquest Business Surveys , Wired , IDG Enterprise Research and Endgadget. Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? “It’s too easy to get lost in the noise.”
  • NUSPARK  |  FRIDAY, JUNE 13, 2014
    [Business] The role of public relations in lead generation for B2B firms
    Your goal is to sell to businesses. For that, you need qualified business leads that come from a robust lead generation program. What do you trust more: the seller of a product telling you how great the product is, or an actual user of the product telling you how it helped their business? Lead generation and PR: Why it matters.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 19, 2014
    [Business] Why You Need to Adapt to Social Media Today
    So connect today, especially if you are a business owner like I am, What do you think? It does not matter if you are five years old or 50 years old, you need to adapt to the world of social media now. But one thing I have learned is this: If you keep helping people, people connect with you day and night of every day.
  • E-QUIP  |  FRIDAY, JUNE 17, 2011
    [Business] E-Quip Blog: More Favorite Free White Papers
    There are some profitable insights contained in this study summary that can help you sharpen your business development strategy. This means that there is substantial untapped potential in your workforce, not to mention the matter of retention when business picks up. Labels: Business Development , Client Service , Leadership , Strategy.
  • HUBSPOT  |  WEDNESDAY, AUGUST 21, 2013
    [Business] How to Master the Connect Call
    We ask questions to find out what she''s working on, how that fits in with her company''s greater business goals, what''s tough about her day, whether that''s something we can help with, and whether she even wants anyone''s help in the first place. Who do they like doing business with? So, what should you say? PAUSE). How so?”
  • SYNECORE  |  MONDAY, APRIL 21, 2014
    [Business] How to Conduct a Website Content Audit in 3 Easy Steps
    As you move forward with your website, your business, and your content marketing strategy, be sure to keep tabs on the performance of your content. If you''re looking to undergo a full website redesign, or if you''re simply trying to update your brand messaging, it''s essential to perform a content audit. Topics. Buying stage. Shares.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Business] Just Say No to Marketing Advice
    The strategy you develop should be unique to your business, an outgrowth of the challenge or opportunity you are facing and the environment surrounding your target audience. Make sure your business is ready to connect with today’s social buyer. The problem is, marketing advice is prescriptive. All of this advice is prescriptive.
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [Business] Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
    Going overboard on humorous content, or spending a ton on creative to create edgy / cool programs may not have the desired impact, and fall flat with the serious business of technology buyers. Is Marketing Too Busy? Frugalnomics: Business Productivity and Cost Reduc. Posted by Tom Pisello at 10:33 AM Email This BlogThis!
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 11, 2013
    [Business] The COMPLETE Conversion Funnel
    Or connecting one customer''s journey to a social referral and the journey of that referral to your business? We need to start thinking about our businesses holistically. Guest blog by Josh Krafchin, Founder of Clever Zebo. Josh recently joined LogMyCalls for a marketing webinar titled ''The Path to Landing Page Genius.''.
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Business] Everything You Need to Measure Twitter Marketing ROI
    Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business. And isn’t that ultimately why you’re using Twitter for business in the first place? To bring in new customers? Set Up Tracking Tokens for Different Sources. Tool 4: Bitly.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Business] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    Here are some ways to repurpose your well-researched blog posts to capture a more engaged audience for your business. I’ve included some nice tips for bootstrapping so you don’t have any excuses! 1) Email Newsletters. According to a survey by Social Media Examiner , 92% of marketers indicate that social media is important for their business.
  • SALES CHALLENGER  |  MONDAY, MARCH 25, 2013
    [Business] How to Build a Key Account Talent Pipeline
    For example, all candidates must have strong business acumen skills, excellent negotiation skills, strategic planning ability, and achievement of some threshold of performance. Sales organizations are often challenged to source and upskill talent into key account roles.
  • HUBSPOT  |  MONDAY, JULY 29, 2013
    [Business] Tumblr Shuts Down Popular Blogger: Who's Next?
    Bohemea’s blog wasn’t aimed at a business audience. But shutdowns like the one that happened to Bohemea could scare business bloggers away, Balboni says. But “for businesses that either already have a presence on Tumblr or are considering it, this incident adds a level of uncertainty,” Balboni says. Are Brands At Risk?
  • SAZBEAN  |  FRIDAY, OCTOBER 14, 2011
    [Business] What it Means Today to be ‘Connected’
    I was recently selected as one of Britain’s “best connected” women by Director , a business magazine. This prompted me to reflect on what it actually means to be “connected.” Connecting with people and innovative ideas is more important than ever.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 21, 2011
    [Business] How Dare You Call That Article a Whitepaper?
    Who Should Read the Whitepaper - business owners? If I see another online article masquerading as a whitepaper, I think I will scream! It is not OK to slap a few paragraphs together, upload the finished document, and invite visitors to your website to “Download Our Whitepaper.” ” It happened a few years ago. Not good. Other?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 22, 2013
    [Business] How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’
    How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’ is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s blog comes courtesy of Jeff Hoffman , the author of Your Sales MBA™, “Why You? Why You Now?™”, Sound familiar?
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Business] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    When companies hesitate implementing a corporate blog program, they can be left behind the eight-ball when prospects determine which firms they wish to do business with. . Blogs allow you to demonstrate your knowledge and understanding of a certain topic or industry business challenge. Do You Have a Corporate Blog? . Why not? 
  • MARKETING INTERACTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Business] The Biggest Question When Using B2B Social Media
    In a recent Harvard Business Review Analytic Services study, only 12% of 2,100 executives say that their companies are using social media effectively. Sometimes I become a bit skeptical when I see the huge uptake in social media by B2B marketers. Unfortunately, only 31% of those marketers said they found it effective. Will it blend? Yikes!
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Business] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    We blog to rank for keywords that are important to our business in search engines. We blog to generate leads for our business. Comments don''t always correlate with business-building goals. In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that''s better. That''s better.
  • HINGE MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Business] Actionable Research: A Roadmap to a Successful Rebrand
    Actionable branding research will give you descriptive characteristics of the perception of particular market segments that you already do business with, would like to do business with, and those who influence decision makers of prospective clients. What does it take to successfully rebrand a firm in professional services? Research
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Business] 6 Social Media Marketing Myths to Avoid
    As reliance on Facebook, Twitter, and other social media platforms continues to grow, business owners and marketing managers must educate themselves on the myths and realities of social media marketing. And if you’re a B2B marketer, Forrester tells us all business decision makers use social media, regardless of age. license.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 18, 2014
    [Business] Here’s Why Dumping Ron and iOptimize Marketing was the right idea
    We built a website and went to work making sales calls and trying to crank up the business, But soon I felt this first company was doomed and I told my partner that I wanted to end it. Have you ever had a failed business partner? Were you able to get rid of him in time?
  • BLOG MY CALLS  |  TUESDAY, JUNE 4, 2013
    [Business] "So.Call Tracking is Showing Us We Don't Get Any Calls''
    He loves LogMyCalls and said he is actively recommending to all of his friends in the various business groups in which he participates. It doesn''t care about you, your business, or your marketing tactics. That''s the business we''re in. Today I spoke to the owner of an SMB. He''s been using call tracking for about two months.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 25, 2012
    [Business] 50% of Facebook Fans Prefer Brand Pages to Company Websites [INFOGRAPHIC]]
    The results are interesting, and they actually bring up a few new feature ideas Facebook should consider if it wants to keep business owners and marketers happy. So, you like us. But do you like like us? As in, would you put it up on Facebook? And as it turns out, people take Facebook brand pages pretty seriously. Wowza.
  • INBOUND SALES NETWORK  |  FRIDAY, DECEMBER 7, 2012
    [Business] Why B2B Companies Need Marketing Automation
    If your company is like most Business-to-Business (B2B) companies, you are involved in a complex sale involving many people throughout the various stages of the customer’s buying process. This type of complex sale comes with multifaceted challenges that traditional email marketing technologies cannot handle. Enter Marketing Automation.
  • HUBSPOT  |  MONDAY, JUNE 13, 2011
    [Business] Advertising to Facebook Fans Improves Conversion Rates [New Data]
    It only stands to reason that Fans of your Facebook page who already have some familiarity with your business would be more likely to take a next step like registering or purchasing. The problem is that even though someone may be a fan of your business, they are still a long way away from being an actual customer. Marketing Takeaway.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Business] Seven Expert Google Analytics Guides
    But, as with (perhaps) our brains, most businesses don’t utilize all of the capabilities of GA. You’ve likely at some point come across the contention that humans only use 10% of our brains’ capacity (which is a myth ,  though a popular one). Image credit: iMedia Connection. It’s very common.”
  • DIGITAL VOICES  |  SATURDAY, NOVEMBER 6, 2010
    [Business] Why is social media so difficult for B2B?
    B2B business managers who might expect immediate successs from the social campaigns can become disillusioned when things  take just as much time as in the real world or longer. Fourthly, in this new age of business where ROI is tied to every needful business investment, social media can be a hard one to measure and make a business case for.
  • TRADESMEN INSIGHTS  |  MONDAY, NOVEMBER 15, 2010
    [Business] STAFDA 2010 – Manufacturers and Distributors More Upbeat
    Most noted that there are pockets of business out there, you just have to look for them. I’ve assembled some “on the floor interviews&# from several manufacturers that I’d like to share with you here. Attendance was up and so were the spirits of all who attended. Georgia Foley and the team once again put on a great event.
  • HUBSPOT  |  MONDAY, JULY 22, 2013
    [Business] Nate Silver and the Rise of the Free Agent Journalist
    His growth into a media powerhouse shows how radically the media business has been transformed by the internet, in two main ways: The rise of the “free agent” journalist. But the fact that some can represents a kind of watershed moment in the media business. The power of inbound marketing. Let’s do those two items in reverse order.
  • BLOG MY CALLS  |  THURSDAY, APRIL 25, 2013
    [Business] "If Call Tracking is So Awesome, Why Didn't it Work for Our Company?"
    Sometimes we''ll talk to small business owners who lament that their call tracking numbers aren''t generating any calls. They didn''t even think about it after they signed up for the account. 2) If the business doesn''t receive a bunch of phone calls. The other scenario is a new business that isn''t really marketing yet.
  • MARKETING ACTION  |  MONDAY, MARCH 16, 2015
    [Business] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Every stage of the B2B buyer’s lifecycle is unique – not only to them but also to the type of business you’re engaged in. In order to be successful at tracking and managing this journey, you need to find the right metrics for your business. Pick a keyword or phrase that is most relevant to your business. Attraction Metrics.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 1, 2013
    [Business] Sales Mgmt: Mowing Your Lawn
    Ken Thoreson provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com , www.YourSalesManagementGuru.com. Sales Management and Mowing Your Lawn. Just like my lawn…. The next treatment of fertilizer will stimulate better growth. What didn’t work?
  • HUBSPOT  |  THURSDAY, NOVEMBER 18, 2010
    [Business] Twitter Rolls Out Analytics Tool
    Learn how engagement in Twitter can speed up the sales cycle and bring about business success. Want to be able to measure your Twitter ROI? Would you like to see how many clicks, retweets, replies, and faves your tweets have received? Soon you’ll be able to, right on Twitter. Promoted Tweets. Screenshots are via Mashable.
  • INSIGHTIQ BLOG  |  FRIDAY, MAY 20, 2011
    [Business] Turning audience data into revenue: Part II
    While this series has focused primarily on the media industry, allowing us to cover the multiple revenue streams unique to that business model, the experience I'm sharing also applies directly to any organization that's building or trying to improve their CRM capabilities. . Don't wait until it's perfect. Just test, learn and build.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 26, 2010
    [Business] Customer Worthy (The Book) Offers Methodology for Customer Experience Management
    My friend and former business partner Michael Hoffman of ClientXClient recently sent a copy of his new book Customer Worthy , which explores use of his customer experience management tool, the CxC Matrix. I’ve long been a big fan of the Matrix*, which visualizes all the ways a customer can interact with a business.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 6, 2010
    [Business] Five Common Questions Answered About B2B Blogging
    recently listened to the course How to Blog Effectively to Business by Ann Handley and Mack Collier, which is part of Inbound Marketing University (note: registration is required). This week I had the pleasure of attending and speaking at the MarketingProfs B2B Forum in Boston. They are even more fabulous in person than they are online!).
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 22, 2011
    [Business] Laugh and Learn featuring @fearlesscomp | Episode 23
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | Laugh and Learn featuring @fearlesscomp. We believe in making Friday’s fun – and hope you agree. We Just do a Google search for “hubspot TV ogden&# ).
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 24, 2014
    [Business] Proud Graduate of the University of Notre Dame
    According to Fortune, the Mendoza School of Business at the University of Notre Dame is the number one undergraduate business school in America – for the third year in a row. “Other schools give 4 year degrees. Notre Dame gives 40 year degrees.” who would also make a great Chief Marketing Officer for a smart company.
  • THE ROI GUY  |  WEDNESDAY, MARCH 30, 2011
    [Business] Spring has Sprung, and So Should New Sales and Marketing Practices
    If you are in sales and marketing, there is another forecast that is just as promising, especially if you recognize the pending fertile business opportunity and prepare accordingly. Marketing luminary Seth Godin indicates that "No business buys a solution for a problem they don't have." But the season is not the only change in the air.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [Business] The B2B Funnel is Now a Sieve
    You may have a blog focused on IT professionals and a LinkedIn Group for line of business. The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. The other is a conflict of personas. The Point.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 30, 2013
    [Business] Does The 80/20 Rule Apply To B2B Teleprospecting?
    The key is establishing some creditability in the eyes of an already skeptical executive who is most likely going to be short since you’ve interrupted their busy day. Those of us who have teleprospected in our day know that getting prospects to open up to inside sales person is no easy task. Those don’t count.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 22, 2013
    [Business] 4 Ways to Ramp up on New Clients and Support Outside Sales Reps’ Processes
    If the company already has a client within the business, sit in on his or her calls to hear the best practices for selling that particular product or service. Currently, I am working with two clients at AG Salesworks. I’ve been working with one client since February, and with the other client for only about two weeks.
  • HUBSPOT  |  SATURDAY, DECEMBER 6, 2014
    [Business] UX vs. Marketing: Can These Opposites Attract?
    Examining their business goals will make this evident. If the goal of marketing is to create value for the business, then the goal of user experience is to create value for the customer. Harvard Business Review published an article identifying the features of a successful branded app: Add convenience. Marketing is Selling. ?Marketing
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, FEBRUARY 12, 2012
    [Business] Executive Toughness
    like to read a business book focused on some aspect of my profession, then I will switch to another form of book for personal fun. After writing four books myself, I found “Executive Toughness” a terrific read that a new manager or any experienced business leader can find something new or an aspect of their life to improve upon. .
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Business] 5 Golden Rules for a Successful Location Based Marketing Campaign
    Tips on adopting location based marketing in your business. What kinds of businesses should use location based services. There were some legs to it, but you couldn't quite see the business use.". But in 2009, Foursquare launched with an eye toward utilizing location based tools for marketing and business. It was fun.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Business] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this Is your organization customer obsessed? Oracle Eloqua Profiler. Marketing Resource Management. Integrated Sales and Marketing Funnel.
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Business] 9 Tips to Spot Amazing Article Writers
    Particularly if you’re looking for writers who live close to your place of business, Google is the way to go. Although this search will generally produce fewer results than the last one, the results are of much higher quality and much more targeted to your business. 4. Frequent Multi-Author Blogs. Google “Freelance Your Niche Writer”.
  • FUNNEL FOCUS  |  WEDNESDAY, JULY 21, 2010
    [Business] Spotlight: Brian Massey Provides Pointers on Performance Marketing
    He has crafted online strategies for dozens of businesses – strategies that drive their most valuable visitors to take action. Brian’s conversion stack begins with the foundation of business goals, touchpoint personas, content strategy and online distribution plans. Brian Massey calls himself a Conversion Scientist.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 26, 2010
    [Business] How to Make Sure You Get Your Name and Product in Print
    With our busy lifestyles and geographical distances a lot of that support comes from the net. I’d like to hear stories of how you use online communities for support. Thomas is a freelance writer and Instructional Design Consultant for High-Tech Businesses. As a journalist, I frequently use the invaluable tool HARO. Wendy E.N.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 26, 2013
    [Business] Week in Review: April 26
    This is an interesting concept that has some relevance for B2B (especially software) businesses. April is flying by! But we've managed to catch some real gems in our nets this week from around the blogosphere. Here's hoping they reinvigorate you as much as the new life springing up all around us! Write drunk; edit sober.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 3, 2014
    [Business] 3 Digital Marketing Themes Explored At TFM&A in London
    Create quality content on just a few key topics relevant to your business. Digital Marketing Themes Explored At TFM&A in London is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. This prediction seemed to be validated at the TFM&A event in London last week. And it works.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Business] 7 Ways Twitter Can Help Juice Your Content Creation
    There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. To learn more about how Twitter can help grow your business -- through content creation and other methods -- register for our latest free webinar, How to Grow Your Business on Twitter.
  • HUBSPOT  |  TUESDAY, DECEMBER 28, 2010
    [Business] The 10 Commandments of Customer Support
    These rules are a great guide for any business who has a mission of making happy customers. We help even the smallest businesses take control of their website and their marketing efforts. Put Yourself In Their Shoes - Get to know the customer's business. Get to know the customer's business. UNKNOWN. Connect with HubSpot
  • MARKETRI  |  TUESDAY, AUGUST 27, 2013
    [Business] Marketri LLC Expands with Addition of Marketing Coordinator
    DOYLESTOWN, Pennsylvania (August 27, 2013) – Marketri LLC, a full-service business-to-business (B2B) marketing consulting company, has hired Kara Sarvey, of Warrington, Pa. as marketing coordinator. Sarvey earned her B.A. degree in communication studies from West Chester University of Pennsylvania.
  • CONTENT MARKETING TODAY  |  FRIDAY, MARCH 30, 2012
    [Business] The Future of Effective Content Marketing – Long Term Personas
    Undoubtedly the above approaches work and if you’re good your conversion rate from blogger contact to content placement can be extremely high. For me, however, there is one critical aspect of all of this work that most are missing and that is that we are overlooking Google’s future intentions for search. Via www.seomoz.org.
  • SALES LEAD INSIGHTS  |  MONDAY, JUNE 21, 2010
    [Business] Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman
    This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Finally, there needs to be an agreed business process or meeting rhythm that will keep the two groups in alignment. Who is our Ideal Customer? Key brand messages?
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2011
    [Business] How to Manage Multiple Social Media Marketing Contributors [Marketing Cast]
    This is a question that often comes up when businesses design their marketing strategies and organize their teams. One Business Account, One Manager. That being said, David notes that it’s important to have just one business account on different social networks. So what should you be thinking about instead?
  • VIEWPOINT  |  THURSDAY, DECEMBER 19, 2013
    [Business] Taking away a salesperson’s excuses!
    The business philosopher, Jim Rohn said, "If you really want to do something, you’ll find a way. I think I have heard all the excuses for not following up on sales leads. If you don’t, you’ll find an excuse.". Salespeople are loaded with excuses when they don’t want to do something, but then again so are the rest of us. time-frame to buy.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 25, 2011
    [Business] Manufacturer Successfully Uses a B2C Online Marketing Tactic
    I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Some have even called B2B marketing obsolete in this day and age. Whether you agree or not is a topic for another day. And that’s the focus of this blog post.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 11, 2014
    [Business] 5 of my favorite productivity apps
    Business Development and relationship management and things like writing Gerris’ capabilities deck or pimping my SquareSpace gerr.is Photograph or clip articles, pages, and content that gives me business ideas or that I might want to give to prospects and clients. While I aspire to build Gerr.is It makes my head swim. Trello.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 6, 2012
    [Business] Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More
    In a marketplace inundated with fresh ideas, platforms and strategies, it’s easy to steer marketing off course, especially in a harsh business environment, warns Arnold. This is especially impressive considering it was during a period that has been tumultuous for the “hypercyclical” staffing industry. Step #1: Clarify value. Send direct mail.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MARCH 23, 2011
    [Business] Increasing Marketing Complexity Demands Smart Outsourcing
    In an article in the Harvard Business Review  a few years ago, Gail McGovern and John Quelch argued that outsourcing marketing can lead to better quality and lower costs. One of our healthcare clients thought about bringing their marketing database, which we had been hosting, in house.
  • SALES LEAD DYNAMICS  |  TUESDAY, FEBRUARY 26, 2013
    [Business] Don’t Just Show Up. Follow Up.
    Don’t Decorate With Business Cards – When you return from a networking event, immediately review the business cards you’ve collected. think we have some areas in common and might be able to help one another. I’d like to schedule a phone call to discuss our respective businesses. ” Woody Allen.
  • SALES LEAD DYNAMICS  |  TUESDAY, JANUARY 22, 2013
    [Business] Referrals: Give Before You Get
    We all network for one reason: to find business.  If you don’t clearly understand Mary’s business or whom she wants to meet, your efforts will be for naught.  But guess what?  That’s only one part of networking. The other part is helping your colleagues.  Networking is a two way street. Don’t sit around waiting for a referral. 
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Business] Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)
    In fact, 81% of adults use social media, and many of them are on these networks for business purposes.  In fact, there are more people on Facebook then not on Facebook. Even as business leaders, social media has become a huge part of our lives. Jay reports that 86% of business technology decision makers use social media for work!
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 22, 2012
    [Business] How to Find New Customers – the superb, classic and free white paper
    Looking for improved business results in 2012? Lead Generation Made Simple – and a true classic. How to Find New Customers. Need to grow market share and profits? Here’s the white paper everyone’s raving about. How to Find New Customers. Ogden’s white paper does just that. Craig Rosenberg, The Funnelholic. What do you think?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 25, 2011
    [Business] 5 Steps To A Better Marketing Plan
    Identify your business goals. Also, don’t forget that more than just business goals (sales, leads, conversion), you also need to create a plan for your people: what skills does today’s market demand and how can you help bring your people up to speed? 2. The first step to great marketing is having a great marketing plan.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 29, 2014
    [Business] Pros & Cons of Running Social Media Geared Towards China In-House
    Pros & Cons of Running Social Media Geared Towards China In-House by Miguel Roberg - Maximize Social Business. One of the toughest problems any company will face when going social is to decide between running social media geared toward China in-house or through an agency. There are both benefits and drawbacks from both strategies. Cons 1.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Business] It’s All About Engagement in the Next Era of Marketing
    Engagement, it appears, has ascended from an emotional destination at disconnected moments in time to something that happens over a long period of time to drive business outcomes. Chances are, you wouldn’t want to keep giving business to a company that does those same things. How do they feel about you and your company?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 10, 2012
    [Business] All Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi
    leading author, speaker, strategist, and founder of the Content Marketing Institute, Joe helps businesses understand the trends in content marketing, and how marketers can learn to think and act like publishers. Pulizzi: First of all you have to focus on it like it’s part of your core business and core market. Where’s the content?
  • HUBSPOT  |  MONDAY, DECEMBER 13, 2010
    [Business] Why Yellow Pages Ads Are Becoming Obsolete
    These businesses rarely buy Yellow Pages ads because calls don’t come in that way for them. In the travel business, a number of online tools have emerged to make the buying process more engaging and educational. There are businesses in the Service industries that haven’t fully experienced this shift yet. source ].
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 6, 2012
    [Business] The Social Media MBA: Part 8: Social Media, Customer Service, and Branding
    Conversely, these are also opportunities to create a negative experience and drive the customer away.  By evaluating these touch points, a brand can identify what customers think about the brand, what they value about doing business with the brand, and ultimately build the foundation for a long term relationship. Image: FreeDigitalPhotos.net.
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