article thumbnail

Everything You Need to Know About Mobile Commerce

Salesforce Marketing Cloud

These apps let shoppers track and manage their orders, make returns, and save items for future purchases without having to sign in every time. trillion by 2026 — so it’s no wonder that businesses are throwing their weight behind social commerce strategies to get a piece of the pie. No problem!

eCommerce 119
article thumbnail

What is CRM retargeting and why does it matter?

Liveintent

Since first-party data is delivered straight from the customer to the business, it is typically cleaner, more transparent, and more privacy-safe than data one might collect from a third party. The timeframe that constitutes a lapsed customer varies from business to business. Improved privacy. Lapsed customers.

CRM 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

In order to fix that widespread issue in the landscape, there was a real need for technology players to come in and have the ability to work all of those verticals, and bridge the gap between them.”. Thriving in the regulated data-privacy era. And how do companies like Convertr thrive in this regulated data-privacy era? “We

Privacy 61
article thumbnail

Content + Intent Data: Painting a Different Picture of Needs & Preferences

Content4Demand

For instance, with privacy laws and the impending retirement of cookies, first-party data becomes important to get an opted-in list of prospects. Then you need to pair that first-party data with third-party data in order to enrich the profile of that person.

article thumbnail

Navigating the digital commerce landscape: A guide for B2B product sellers

Sana Commerce

Unlike B2C transactions, B2B digital commerce involves complex processes tailored to the unique needs of businesses. It includes bulk orders, negotiated pricing, personalized catalogs, seamless integration with enterprise resource planning (ERP) systems, and efficient inventory management. 45 minutes to SEO success.

article thumbnail

Stop tracking e-commerce B2B KPI metrics like B2C

Sana Commerce

In a marketing context, two of the most common types of business models are B2B (business-to-business) and B2C (business-to-consumer). A B2B company largely targets an audience of other businesses, while a B2C business largely targets individual consumers. Business to Business (B2B).

article thumbnail

How Does CCPA Impact B2B Marketers?

NetLine

As a result, we go to great lengths to keep ourselves up-to-date on every legislative matter surrounding data privacy and its potential impact. . CCPA stands for the California Consumer Privacy Act. Signed into law on June 2018, CCPA is currently the most comprehensive privacy law in the U.S. . What is CCPA?