Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Vision Edge Marketing

APRIL 11, 2023

73% of participants in a PwC study say that a good experience is key in influencing their brand loyalties. Listen to the sounds outside : Just like a house needs to be aware of the sounds outside, your brand needs to listen to its customers. Pay attention to what they are saying and need.

Loyalty 201

Loyalty Brand Identity Branding Ad Building 201

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. Contributed post.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Webbiquity

APRIL 18, 2024

B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context. You get deep insights that inform smarter business decisions. Through automation, you can provide new customers with a series of automated, informative content.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Marketing Insider Group

SEPTEMBER 1, 2021

But at the same time, that’s what makes online brand advocacy such fertile ground when it comes to building Business-to-Business leads. Online marketing has always been tricky, but it becomes even more so when sales professionals have to reach out directly to other businesses—not regular consumers.

B2B Marketing 276

B2B Marketing B2B Thought Leadership B2B Thought Leadership 276

Martech

OCTOBER 30, 2023

Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. They were no longer just for storing basic information; they became tools for advertisers to track user behavior. As we moved into the early 2000s, the role of cookies evolved.

Personalization 116

Personalization Practices Allocation Enterprise Management 116

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. Finding the contact information of potential buyers is the initial step in most B2B lead generating strategy.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Navigate the Channel

MARCH 11, 2024

, and it operates, according to Investopedia, in market segments that include business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business. That’s a lot of business. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Content Standard

NOVEMBER 25, 2014

Business-to-business buyers are a lot like your average consumer: They devour digital content to help them make buying decisions. “We naturally seek recommendations, reviews, and want to research our options when purchasing holidays, goods, and services,” writes Sarah Goodall on Business 2 Community.

Studies 40

Studies Top of Funnel Digital Marketing Funnels B2B 40

seo.co

FEBRUARY 21, 2022

B2B marketing, which stands for business-to-business marketing, is one of two major types of marketing. The other being B2C marketing, or business-to-consumer marketing.). And so, too, are their audiences and the ways in which they consume information.). Almost every business has a list of employees on its website.

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

The Lead Agency

APRIL 2, 2024

Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. At the heart of B2B SEO lies the challenge of conveying complex, technical information in a way that articulates a company’s depth of knowledge and value.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

MLT Creative

OCTOBER 29, 2010

” As informative as it was catchy, the jingle went a long way toward familiarizing Americans with what was, at the time, still considered an exotic fruit. Character Study is an ongoing series featuring background trivia on the classic advertising characters from the private collection of MLT Creative.

Studies 40

Studies Advertising Agencies Copywriting Paid Search Agency 40

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Case Studies: Real-world examples of how your product or service has helped others can offer compelling evidence of your value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Valasys

MAY 9, 2024

This article clarifies the central role of AI in business-to-business customer satisfaction, along with its current applications and future impacts. Well-crafted B2B customer satisfaction surveys can help companies acquire helpful information, specify scopes for improvement, and eventually enhance the overall customer experience.

Customer Satisfaction 40

Customer Satisfaction Marketing Automation Services Marketing Management B2B 40

Tony Zambito

MARCH 6, 2017

When in fact, the intelligence obtained have little to do with how businesses and markets are fundamentally changing. B2B companies may have to come to grips with the fact they are living in their own digital information bubble. As opposed to being representative of true insights into the new era of business evolving today.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

SalesGrape

NOVEMBER 18, 2023

Introduction: The Evolution of Telemarketing in B2B Lead Generation Telemarketing has long been a staple in the world of business-to-business (B2B) lead generation. It involves reaching out to potential customers via telephone calls to promote products or services, gather information, and ultimately generate sales leads.

Telemarketing 52

Telemarketing Lead Generation Marketing AI Trends 52

Martech

APRIL 7, 2023

“The pandemic and volatile economy are certainly factors, but not the underlying cause of what’s stalling a large percentage of business-to-business purchases and deals companies were confident they had closed-won,” said Dixon. Note that more case studies are not enough.

B2B Sales 107

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 107

ClearVoice

OCTOBER 26, 2022

Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy. You can do this with: Blog posts: Your blog is a gold mine for valuable information. You want to be deliberate in the case studies you share with specific customers.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

SalesIntel

FEBRUARY 19, 2024

So, how do businesses sidestep these common pitfalls? The answer lies in the below top ten B2B sales strategies that we will explain, from maintaining a human touch, embracing testing, and leveraging data insights to inform decisions. #1: 2: Sales Strategies for Repeat Business This is a no-brainer.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

ClearVoice

MARCH 3, 2023

With so much information just a click away, it makes sense that most people research products or services before making an important purchase. Testimonials and case studies can help influence potential leads and customers. They can also help motivate current customers and clients to continue to do business with your company.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

Binary Demand

JULY 21, 2023

Ultimately, business data empowers businesses to make informed decisions, drive sales growth, and stay ahead in competitive markets. Business-to-Business data refers to machine-readable information that brings advantages to B2B companies.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

sagefrog

NOVEMBER 6, 2023

In addition to improving the impression of your posts to outside viewers, interaction sends engagement signals to each platform that helps inform their targeted advertising algorithms. It’s also worth looking at businesses whose brand identity you admire and generating ideas inspired by their marketing strategies.

Social Media 52

Social Media Social Marketing Planning Tips 52

Top Rank Marketing

NOVEMBER 15, 2023

The process of selecting influencers will heavily depend on the utilization of sophisticated analytics tools to assess the effectiveness of campaigns and make informed decisions based on data. This methodology will enhance strategies and achieve maximum ROI. Get started now and explore our all-new 2023 B2B Influencer Marketing Report.

Work Management 126

Work Management Marketing Management B2B Marketing B2B 126

ATAK Interactive

MAY 29, 2018

The world of business to business marketing is constantly expanding and best practices are changing rapidly. For B2B marketing, your audience knows the products and services, so your messaging and content should be well informed and straightforward. It can be a great case study to draw from. Visually Appealing Collateral.

B2B Marketing 79

B2B Marketing Marketing & Strategy Marketing Strategy B2B 79

ClickZ

JULY 12, 2023

Shifting from a traditional B2B (business-to-business) model to a B2B2C (business-to-business-to-consumer) approach, the company has recognized the importance of understanding and engaging with end users while supporting its B2B partners.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies.

Startups 324

Startups Marketing & Strategy Marketing Strategy Content Marketing 324

The Marketing Blender

MAY 17, 2022

According to a new LinkedIn study, 83% of a typical B2B purchasing decision happens before a buyer engages with a provider. Fortunately, there are proven ways to help you properly engage in business-to-business content marketing. You can use a blog entry for case studies, providing tips, or providing your expertise.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

B2B Digital Marketer

JUNE 6, 2024

4:34 – 8:29) Strategic Marketing Planning, Attribution To ROI, & Unlocking Business Value: Aaron Branson on the importance of strategic marketing planning to drive growth, effectively attributing marketing efforts to ROI, and insights into how strategic market leadership can unlock business value. (8:30

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Tony Zambito

FEBRUARY 28, 2016

According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. This study, as well as others, shows that more content creation does not always translate into more engagement. I am not sure it is a paradox.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

DealSignal

JANUARY 30, 2024

Lead enrichment is the process of gathering and analyzing data on companies and individuals, and enriching them with key information that discerns the needs of the target market. Lead Enrichment helps businesses to understand their target market in a more granular way, and increase the chances of converting leads into customers.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

RDIGS

JUNE 13, 2023

Create engaging and informative videos highlighting your products or services, demonstrating use cases, or providing valuable insights. This could include customized case studies, industry reports, or personalized email campaigns. This will help you create personalized, targeted content that resonates with your audience.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

Navigate the Channel

NOVEMBER 15, 2022

, and it operates, according to Investopedia, in market segments that include business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business. That’s a lot of business. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. Competition.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

SalesIntel

MAY 13, 2024

By focusing on building trust and becoming a trusted advisor, you can create a sales experience that gets prospects genuinely interested and eager to do business with you. In the business-to-business (B2B) world, the sales experience is not just about transactions but about building long-term relationships and understanding complex needs.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

ATAK Interactive

MAY 29, 2018

The world of business to business marketing is constantly expanding and best practices are changing rapidly. For B2B marketing, your audience knows the products and services, so your messaging and content should be well informed and straightforward. It can be a great case study to draw from. Visually Appealing Collateral.

B2B Marketing 60

B2B Marketing Marketing & Strategy Marketing Strategy B2B 60

Savanta

NOVEMBER 14, 2016

It’s from a real-life study of how buyers of corporate IT systems perceive different vendor brands. There are various ways of visualising a brand map, but the ‘moon plot’ style used in this study is one of the clearest. This map provides a wealth of information in a relatively straightforward manner.

Analysis 120

Analysis Brand Identity Branding Marketing Management 120

Savanta

NOVEMBER 14, 2016

It’s from a real-life study of how buyers of corporate IT systems perceive different vendor brands. There are various ways of visualising a brand map, but the ‘moon plot’ style used in this study is one of the clearest. This map provides a wealth of information in a relatively straightforward manner.

Analysis 120

Analysis Brand Identity Branding Marketing Management 120

Tony Zambito

OCTOBER 4, 2015

Various studies have shown buyers continue to find as much as 60-to-75% of content to be non-relevant. In one study, SiriusDecisions found 60-to-70% of B2B content produced goes unused. Trying To Connect On An Impersonal “Business-Speak” Level Does Not Work. Additionally, the effectiveness of B2B content marketing is dropping.

Direct Marketing 100

Direct Marketing Buyer Personas Allocation Ideal Customer Profiles 100