Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Myth 5: Marketing’s work is done once the selection is made.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Proteus B2B Marketing

MAY 7, 2014

The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. Although I did attend this one in its entirety, I often find myself “multi-tasking” while viewing or bailing out early unless the webinar is truly engaging and informative.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. The chart below from a research study done by Forrester illustrates this point very clearly. What marketing content you serve at each phase of the buying cycle also matters. That is pretty much the mantra of B2B content marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Tony Zambito

NOVEMBER 22, 2015

Here are seven elements CEOs and their teams must develop in order to make informed decisions to achieve growth: 1 – Research, Analytics, And Insights. For example, in one buyer persona research study completed for an organization in the logistics industry, we found as manufacturers became more global, U.S.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. We have also had success with creating specific content around each step in the buy cycle on each landing page. For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. We have also had success with creating specific content around each step in the buy cycle on each landing page. For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Industrial Marketing Today

JUNE 29, 2010

According to a study done by Professor John A. Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Capture visitor information – Implement a method to capture visitor information from your business blog. A B2B blog is the perfect online tool to accomplish that.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JANUARY 26, 2010

The bottom line is for your content to engage your prospects and customers at every stage of the buying cycle. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. Use case studies to demonstrate tangible results.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Stevens & Tate

DECEMBER 27, 2022

How you market your brand depends greatly on who your audience is, which is why b2c (business to consumer) and b2b ( business to business ) marketing are very different strategies. B2b customers buy from people, whereas b2c customers buy from brands. Buying Cycles. How Customers Respond.

Email Marketing 116

Email Marketing B2B Marketing Buying Cycle Planning 116

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The shelf life of your content is pretty short because new information is generated very quickly on the Internet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. READ If you are going to edit your own content which is not a good idea, then read your text aloud.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. All you need to do is provide the information!

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Hubspot

APRIL 11, 2012

Next, identify the various stages in your sales cycle. This may be different from business to business and industry to industry, but just so we're all on the same page, we'll go with the three most widely recognized stages: awareness , evaluation , and purchase. This is due to the content in that content asset type.

Top of Funnel 28

Top of Funnel Sales Cycle Landing Pages Buying Cycle 28

Marketing Insider Group

JANUARY 9, 2024

Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. You’re creating value by giving them useful information in digestible, bite-sized chunks. Three Stages of the Sales Funnel to Nurture Leads Through Here’s the thing: Our customers don’t see our funnels. Let me explain.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

ClearVoice

OCTOBER 27, 2023

Search engine optimization (SEO) has become a vital cornerstone for B2B (business-to-business) marketing strategies. Businesses are often looking for long-term partnerships, and the SEO strategy needs to support this extended buying process. B2C SEO: In B2C, the sales cycle is typically shorter.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Markempa

AUGUST 12, 2021

You’re creating value by giving them useful, and most importantly, relevant information in digestible, bite-sized chunks. Relevant information is the “Cliff Bars” of the sale’s trail, providing the fuel that sustains customers along the journey. Ask yourself, are customers receiving the information that they want and need?

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

KoMarketing Associates

AUGUST 3, 2017

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. The average marketing budget across all companies in the study was about 8 percent.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

ClearVoice

SEPTEMBER 22, 2020

Consumers are looking for information. Businesses are looking for strategic alliance partners and funding. Healthcare technology developers and manufacturers : Marketing direct-to-consumer and business-to-business, these companies need to educate and sell. Case studies of successes. e-newsletters.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Case studies. Implement schema markup on your videos to provide additional information to search engines. Consideration Stage. Live videos.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

markempa

APRIL 20, 2015

You’re creating value by giving them useful information in digestible, bite-sized chunks. It’s worth noting: The tactics employed and the frequency of touches will depend on the solutions being sold and the buying cycle of the prospect. Can we afford it? Step #2: Plan your path to create content geared toward progression.

Lead Nurturing 120

Lead Nurturing Buy Lead Ranking Lead Scoring 120

NuSpark Consulting

SEPTEMBER 1, 2015

That’s not true of our 3D laser scanner and many other complex business to business (B2B) products, services and solutions. But it turns out that these potential clients are happy to educate themselves with readily available online information. B2B Marketing Problem 3: Long Buying Cycles. It’s simple. Enjoy them.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The Lead Agency

MARCH 27, 2018

The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them. B2B businesses of all sizes contain departments that are impacted by digital transformation. Digital marketing for Business to business marketers.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. Private brand communities vs. Facebook.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Huptech Web

JULY 7, 2022

We say— slay on the eCommerce front as you’re competing with infinite brick & mortar businesses. If you dropped-off the idea of eCommerce website development because an ill-informed, half-baked knowledgeable friend told you to do so— you need to fix your priorities straight. Market study: E-commerce trends are volatile.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

KEO Marketing

MAY 19, 2017

Account based marketing is growing at a fast pace with companies in the business-to-business space. These days, the buying cycle is much longer because prospects thoroughly research companies before purchasing. The story may include information about how your company can save your prospects time and money.

Account Based Marketing 48

Account Based Marketing B2B Marketing Practices B2B 48

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. That was the key finding of a research study done by McKinsey & Co. If your sales team can just get these two basics right, it can boost its share of a customer’s business by an average of 8% to 15%.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Unbound B2B

JANUARY 16, 2023

Though the SaaS (software-as-a-service) sector is sometimes grouped with “business-to-business” enterprises, its niche—creating and administering software applications—means it functions much differently than other B2B companies. Their sales cycle usually follows a three-step process: Acquisition : Getting new users onboard.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Industrial Marketing Today

OCTOBER 26, 2009

A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. Do they ask for information that you feel is irrelevant to your intent? What’s the solution? How did they find your site?)

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

B2B Marketing Zone Posts

OCTOBER 5, 2010

10 B2B Social Media Case Studies and Examples - Social Media B2B , September 17, 2010 As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. One of the best sources of information is industry statistics. 3D Icon Set. Continue reading.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48