Industrial Marketing Today

SEPTEMBER 3, 2010

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. Are your company, products and services visible in various online channels used across the stages?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

OCTOBER 2, 2010

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

JULY 6, 2010

Features: attributes that products or services have. As you can see from the two techniques discussed here, features only tell your prospects about the attributes of your product and services. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 3, 2010

Are you pre-selling a product or service? You don’t want to create another of those unless you are planning to sell advertisement space on your business blog. Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. Social media is capable of so much more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. You need to rethink your business model first and fast. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Don’t just rely on analysis, refine your list based on relevance to your business, products and services. My take: Now it is time to winnow your list from step 3.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 14, 2010

The focus is squarely on you, your company and its products and services. Using all or any of the above content strategies will help you shift the focus from your products and services back to the customer. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

NOVEMBER 8, 2010

The difference is most stark in customer acquisition figures for Facebook, which 68% of B2C companies have obtained a customer from but only 33% of B2B companies. Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Industrial Marketing Today

JULY 20, 2010

Solution Mapping: Look across the company’s portfolio of offerings to identify and put together – or map a solution for each of that market’s key business requirements – incorporating products, services and programs as needed. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Industrial Marketing Today

SEPTEMBER 27, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I service industrial companies, as you do. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

MAY 5, 2011

Everybody in your company is a marketer or a customer service person or a first responder. Doing customer service in social media changes the way people think about that business. It impacts the business' brand and brand perception. Having a Facebook page or having a Twitter account doesn't give you anything.

Social Media 28

Social Media Training Paid Search Agency RSS 28

Hubspot

JUNE 9, 2011

Nip it in the bud with that first tweet or Facebook update (before the person writes a blog post). Andy's company is Trackur , but another monitoring service may be better suited to your situation. You can also find him on Facebook and Flickr. Subscribe to Inbound Now via RSS. Subscribe to Inbound Now.

Marketing Management 28

Marketing Management Social Media RSS Transparency 28

Sprout Social

JULY 26, 2019

FB – Facebook. B2B – Business to business. Refers to companies that cater to the needs of other businesses. B2C – Business to consumer. Refers to companies that sell products or services directly to customers. TOS – Terms of service. ESP – Email service provider. SaaS – Software as a service.

Social Media 112

Social Media Cost Per Thousand Work Management Media 112

Convince & Convert

FEBRUARY 23, 2012

The RSS feed is: [link]. Transcription services from our friends at Speechpad.com. If Twitter’s going to show one ad at a time, they’re not going to find the revenue scale that they’re hoping to find, when you consider the number of ads that are on the page for Facebook and Google and the like. Listen Now.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Hubspot

SEPTEMBER 13, 2012

B2B: Abbreviation for business-to-business. business-to-business: hyphenated (abbreviation: B2B). Facebook: Capitalize. Facebook Fan: One who “likes” something on Facebook; capitalize (Exception: lowercase when saying “fans on Facebook”). Use our tool to mash up RSS feeds into a single view.).

RSS 28

RSS Wiki Clickthrough Social Networks 28

Online Marketing Institute

NOVEMBER 2, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. Social media is capable of so much more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Setting up a B2B blog or a Facebook or Twitter [.]. Even Facebook is building a phone. Not only are the vast majority of business-to-business marketers employing content marketing but most will also be increasing the amount they spend. wasn’t disappointed. . - To do that, curation must be part of the mix. Of course not.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Industrial Marketing Today

OCTOBER 26, 2009

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. That will give you an idea of demand.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Hubspot

JUNE 19, 2014

ASP: Application Service Provider. Internet hosting that provides computer-based services to customers over a network. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. B2B: Business-to-Business. FB: Facebook.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% by Anonymous on Skin Whitening, Tanning, and Vaseline’s Controversial Facebook Ad Campaign Hah, Im still waiting for.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Claims are empty.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

JUNE 23, 2011

You started this site, InvestInSocial.com, and basically it's a social media company directory, where people can find providers that offer a variety of social media services, right? They think they want to use a platform like blogging or Facebook or Twitter specifically, and they are not a hundred percent sure why. Let's jump into it.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Hubspot

MAY 10, 2012

What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. 5) Generate leads on your products/services tab.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Industrial Marketing Today

AUGUST 24, 2010

Probably the best reason I’ve read is by Linda Rigano, Executive Director of Strategic Services at ThomasNet. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60