Hubspot

DECEMBER 10, 2010

How do you drive traffic to your blog? In order to start driving traffic to your blog, you will need to carve out a niche—focus on your industry and optimize your blog posts around specific industry key phrases. You can implement the social media sharing buttons directly from Facebook and Twitter.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

DECEMBER 2, 2011

A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. So what does a great business blog look like? However great business blog designs share common traits of success. 10 Traits of Perfectly Designed Business Blogs.

Business Blogging 28

Business Blogging Design Business RSS 28

Industrial Marketing Today

JULY 29, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 7, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

OCTOBER 2, 2010

Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. Social Media with Email Marketing – is it the Super Combo? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 3, 2010

In order to get there, you need to start with a content marketing plan and that starts with a content audit. This is where you’ll begin to identify redundant and missing content in order to be relevant throughout the industrial buy cycle. How effectively you employ this content makes the difference in the outcomes you achieve.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 12, 2010

Source: CMP (now United Business Media ) Electronics Group’s Global Media Usage Study, 2006) 74% industrial buyers went looking for prices but only 23% of manufacturers published them on their website. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 23, 2010

That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 9, 2010

However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 14, 2010

You have a much better chance of getting the order if your parts are designed in and included in the Bill of Materials (BOM). Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

AUGUST 20, 2010

Design wins lead to production volume orders. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

We know our business better than any outsider ever will (True to a large extent). We just need site visitors to fill out our online order form. It is our job then as marketers to massage it and add some sizzle in order to persuade the reader to take a desired action. How hard can it be to write some words?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Hubspot

MAY 24, 2010

Now that you've started to settle into your Monday, we hope you'll enjoy some of our favorite articles you may have missed in your RSS Reader last week. Our top article offers some useful tips for staying motivated during those trying, early months of blogging. B2Bs can benefit from the social media channel as well.

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

Hubspot

APRIL 12, 2011

Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. We challenged ourselves to create the first ever Top 100 Social Media Colleges list. Photo Credit: ell brown.

Tips 28

Tips FAQ RSS Social Media 28

WebMarketCentral

JUNE 24, 2009

Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. As she notes, "It (building relationships with other bloggers) doesn’t work like magic!

RSS 20

RSS Best Practices Business Blogger 20

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. In order to break through the clutter of the ‘email black-hole’ we constructed personalized videos to pitch the video campaign. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Industrial Marketing Today

JULY 1, 2010

It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

MARCH 30, 2011

So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Curation has reached critical mass : Over two-thirds (69 percent) of respondents said content curation is more important today than it was a year ago.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Hubspot

JUNE 7, 2010

Ever hear people throw around terms like RSS or.XML and you wrinkle your forehead in confusion but nod your head because you don't want to admit that you haven't a clue? This blog post will lift some of that mystery by covering the ABCs of blogging's most important terms. 39 Commonly Used Blogging Terms you Must Know!

RSS 28

RSS Blogspot Blogger Tagging 28

Hubspot

FEBRUARY 11, 2013

Social Media Marketing. 1) Don't bother with maintaining a social media presence. Just completely ignore the fact that, a ccording to Pew Research Center , 69% of adults use social media. 2) Or just spend your time on the wrong social networks. Social media takes up way too much time, anyway.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28