Industrial Marketing Today

OCTOBER 14, 2013

I recently read the survey, 2012 Mind of the Engineer that was released by UBM Electronics, the global leader in media and marketing solutions for design engineering and the electronics [.]. Business Blogs Content Marketing Industrial Marketing mind of the engineer Tacit know-how' This is only a content summary.

Content 60

Content Business Blogging Customer Surveys Design 60

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Add a link…you know the drill!

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

DECEMBER 22, 2010

Three Business Blogs with Proven ROI from Industrial Companies. Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. Read full article…. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

AUGUST 17, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 If not, then you need to rethink your strategy to get the most out of optimizing your marketing content.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Ranking Lead Scoring Web 2.0 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

SEPTEMBER 6, 2011

B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ).

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Cold calling is replaced by useful content and tools that help people find them and contact them for more information.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

APRIL 21, 2011

Engineers are known to be passive participants when it comes to generating marketing and social media content of any kind. What can do you do if you are tasked with maintaining an active industrial blog that needs fresh content regularly?

Peer-to-peer 60

Peer-to-peer Copywriting Content Work Management 60

Industrial Marketing Today

FEBRUARY 17, 2011

How to feed your sales funnel with a business blog. Integrating social media into industrial marketing. What inbound marketing with content will do for you. Web design for attracting more engineers and industrial professionals. Lead nurturing for better lead generation. Key benefits of marketing automation.

Paid Search Agency 60

Paid Search Agency Top of Funnel Companies Buying Cycle 60

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. This white paper aims to change that perception of them.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

NOVEMBER 1, 2010

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. times increase in blog traffic; 6.0

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

DECEMBER 22, 2011

3 Business Blogs with Proven ROI from Industrial Companies. Small Manufacturers Use Social Media Effectively. B2B Lead Generation without Lead Nurturing is Doomed to Fail. Deconstructing the Four Stages of the Industrial Buy Cycle. Manufacturer’s Marketing Video Becomes a YouTube Sensation.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 21, 2010

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

MAY 5, 2010

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 19, 2010

Leave a Comment Previous post: Successful Industrial Websites Require Part DiY and Part Professional Help Next post: Social Media with Email Marketing – is it the Super Combo? Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

AUGUST 1, 2011

I am not suggesting that you turn your blogs and social media outreach into complete sales pitches. The percentage of quotes that converted to sales. The ratio of opportunities to wins. The cost of acquiring each new customer and their potential lifetime value. No, there is a fine line between selling and selling out.

Sales Qualified Leads 60

Sales Qualified Leads Content Marketing Planning Paid Search Agency 60

Industrial Marketing Today

APRIL 30, 2010

Leave a Comment Previous post: A Blogging Style to Call Your Own Next post: How to Make Your Business Blog Be All It Can Be FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Achinta offers his industrial clients marketing for engineers by an engineer.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JULY 9, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 12, 2010

Source: CMP (now United Business Media ) Electronics Group’s Global Media Usage Study, 2006) 74% industrial buyers went looking for prices but only 23% of manufacturers published them on their website. This was second only to downloading product data sheets.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

NOVEMBER 16, 2009

Please share with your friends and followers: Related posts that may interest you: High-Performance Email Marketing for Attracting and Engaging Industrial Buyers Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 15, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

OCTOBER 2, 2010

Social Media with Email Marketing – is it the Super Combo? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? This white paper aims to change that perception of them.

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Email Marketing Planning Web 2.0 BtoB 60