Hubspot

NOVEMBER 18, 2011

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Hubspot

JULY 23, 2010

Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. So give them the option to subscribe to your blog via email. You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Writing on the Web

FEBRUARY 18, 2011

Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. 1. Use the networked blogs application. This is my personal favorite. Share this on LinkedIn. Share this on Facebook.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Rohit may be the first person to have coined the term “content curator.” The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. David Brazeal´s last blog.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. For example, you can set up an exclusive section on your blog that provides in-depth insights on concepts already tackled in regular blog posts. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

AUGUST 3, 2010

If you have a blog, look at the number of comments left by your readers. Influence: This is a measure of the likelihood of a person recommending your company or brand. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. My one-on-one DiY Marketing Coaching is tailored to your needs.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Both then and now, anyone with an internet connection had the ability to operate a personal “weblog.” Your Blog Should be Integrated into Your Main Website. Worst case scenario?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

JUNE 29, 2010

Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. Create an expertise blog to showcase your internal subject matter experts and allow your prospects and site visitors to interact with them directly.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 24, 2009

REVEAL Adding a personal experience helps to humanize your content. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., I found this one from Michael Fortin’s blog. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Features 60

Features Web 2.0 Planning Work Management 60

Marketing Insider Group

OCTOBER 11, 2021

Set your blog URL structure to include the keyword or category name along with the article title. Create an RSS Newsletter. RSS stands for really simple syndication and means exactly what it says. You can use Mailchimp to set up your RSS email newsletter in a few easy steps. Engaging Images. Offers for Deeper Engagement.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Instead of “BS’ing&# face to face, you can “BS&# with people online so that when you do meet face to face, you’re ready to get down to business.

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

MAY 24, 2010

As with any new endeavor, personal or professional, staying motivated to stick with it during the early days when times are especially tough is, well, especially tough. Now that you've started to settle into your Monday, we hope you'll enjoy some of our favorite articles you may have missed in your RSS Reader last week.

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. MADE IN CANADA.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Buzz Marketing for Technology

JULY 22, 2008

Business Innovation. Personal Knowledge Management. Personal Productivity. The Blogging Process. Activism: What Else You Can Do Personally. Personal Knowledge Management. Personal Productivity Improvement & GTD. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 24, 2008

Business Innovation. Personal KM. Personal Productivity. The Blogging Process. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. BLOG TOOLS. Salon Blog Rankings. Salon Blog Recent Updates. Bloglines My RSS Subscribers. World as a Blog.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Online Marketing Institute

MARCH 24, 2011

Focus on providing excellent content by balancing both company insights and personality. A good blog to model for you may be 37 Signals ‘ Then use social media platforms to share your posts wherever possible. But I’d like to hear what metrics make a blog successful in the first place? Is it RSS subscribers?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Online Marketing Institute

JUNE 15, 2009

Ask them what they want and provide personalized pitches and story ideas that clearly indicate you’ve made an effort to understand what they write about. If you’re going to pre-write the blog post for the blogger, keep in mind their writing style. Keep it small, relevant and personal. Don’t over do it though.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

MARCH 24, 2011

. “A blog can also be the centerpiece for a social media effort, driving visitors from Twitter , Facebook , and LinkedIn back to the blog through calls-to-action and landing pages,&# explains Douglas Karr, the author of Corporate Blogging for Dummies. But using your blog this way can be detrimental.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. You are excited until you see two key site statistics that burst your bubble. They are: 1.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Buzz Marketing for Technology

JUNE 27, 2008

This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). This bottom-up approach to KM, directed at the needs of individual employees and their peer-to-peer interactions has come to be called Personal Knowledge Management (PKM). MADE IN CANADA. trust your instincts. <

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Hubspot

JULY 31, 2019

Blog posts are universally consumed, easy to repurpose and localize (i.e. translate into other languages), and simple to share — not to mention that almost 50% of buyers read a company’s blog while making purchase decisions. LinkedIn Pulse. LinkedIn Pulse is similar to Medium except it lives on LinkedIn.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Hubspot

JUNE 23, 2011

Social media is really good at keeping people interested, because it is a lighter touch a lot of ways, and it is more personal when done well. So blogs are really good at this. You are putting personal relationships out there. I think every single person in the world understands that basic point.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Industrial Marketing Today

AUGUST 24, 2010

Then you’d put that person in front of the audience and check with them.” B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60