Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. As a busy CEO, you likely don’t have much time. Why Online Marketing Is Important.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Lists – People like to read posts with a nice, simple presentation of information. Have the icons display alongside your blog posts. Then be sure to use LinkedIn etc.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Writing on the Web

NOVEMBER 2, 2010

Why would I mess with that, I’ve got too much information packed into my brain and the thought of learning SEO secrets made my head swim. Besides, blogs are naturally search engine friendly…Then I thought, oh heck, I trust Brian Clark, let’s give it a whirl and I can always unsubscribe after a month.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

JUNE 15, 2010

It is about sharing worthwhile information with others and learning from the worthwhile information they share. And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

JUNE 23, 2010

Here’s Suzanne’s product page (affiliate link): Wordpress Sales Page information. Share this on LinkedIn. Want to learn more about this great $37 product that makes landing pages easy to format and publish? Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

JUNE 11, 2010

Fast Food for the Brain" alt=" Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain" />. Are you staying informed with the latest marketing tips and trends? Marketers are particularly vociferous and the Web is a perfect platform to gather and write, speak, and film. The problem is, it’s too much.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Writing on the Web

MAY 26, 2010

What’s the most important thing to remember when you’re writing for your business blog? If you’re not offering an excess of free information, you’re not paving the way for prospects to become clients. and Friendly Persuasion, How Blogs Work as a Content Marketing Tool.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

AUGUST 2, 2010

As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, a list of competitors that run blogs in your client’s industry. Please don’t. Make sure you have a “do not pitch to&# list.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Writing on the Web

AUGUST 29, 2012

What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ? Which e-newsletter and blogs do you subscribe to? Neuromarketing blog and Neuromarketing social networking site on Ning. Of course, this varies. What about you?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

JULY 15, 2010

Just as print publications are changing, so is the Internet and the way people read, perceive, and process information online. Share this on LinkedIn. 3 Biggest Challenges for Online Content Marketing? Why Use Twitter, Facebook & LinkedIn for Content Marketing? Share this on Facebook.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

MARCH 31, 2011

I am taking Joe’s post, and Rohit’s original post, giving you important and relevant information and adding my two cents. This is also a great way to provide key points to your readers when you’re busy working on projects and don’t have time or inspiration to come up with something original. Post on Google Buzz.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

MARCH 27, 2013

As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites. That’s what content marketing does.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Go Beyond SEO

JULY 27, 2018

One third of all potential clients start their search online, so you need to make sure your website is easy to find, up-to-date, and mobile ready. All of your vital contact information must be accessible and the more effortless you make contacting your firm, the better. What can you do to engage potential clients on social media?

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Albacross

MARCH 19, 2019

Without a powerful lead strategy, your networking marketing endeavors will be stifled. Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Advantages of Marketing Your Product on the Internet. Start a Blog.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Writing on the Web

JULY 12, 2011

With a wealth of information to be found on the internet, our attention spans when we’re searching for information are relatively short, so anything that aids the reading experience will surely be of use. Share this on LinkedIn. Related posts: 8 Blog SEO Tips for Top Search Results. Share this on Facebook. Tweet This!

SEO 100

SEO Tips Content Marketing Digg 100

Go Beyond SEO

JULY 27, 2018

One third of all potential clients start their search online, so you need to make sure your website is easy to find, up-to-date, and mobile ready. All of your vital contact information must be accessible and the more effortless you make contacting your firm, the better. What can you do to engage potential clients on social media?

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Webbiquity

OCTOBER 25, 2010

To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Blog URL (e.g.,

RSS 100

RSS Promotion PR PageRank 100

Go Beyond SEO

JULY 27, 2018

One third of all potential clients start their search online, so you need to make sure your website is easy to find, up-to-date, and mobile ready. All of your vital contact information must be accessible and the more effortless you make contacting your firm, the better. What can you do to engage potential clients on social media?

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. Share this on LinkedIn. But that’s not true.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

APRIL 13, 2011

You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested. Share this on LinkedIn. 3 Rules for Writing Content for Your Business Blog. Business Blog Writing and Content Marketing: Come on, light my fire! Share this on Facebook.

Rules 100

Rules Content Digg Press 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Go Beyond SEO

AUGUST 3, 2017

What makes a good blog post? Here’s a blog post we published awhile back that covers blogging and sales , but a lot of the tenants are the same. When you post a blog it needs to be informative, helpful, have a CTA, be the proper length, etc, but most importantly it needs to think like a customer. .

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC? Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Writing on the Web

JANUARY 3, 2011

While there are many writers out there who can really deliver, content-wise, the truth is, most of these writers aren’t marketers, or lack the marketing skills to get their work noticed by the people who may actually find the information they provide useful. Share this on LinkedIn. Share this on Facebook.

Tips 100

Tips Peer-to-peer Digg Domain 100

Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Sometimes you need help with a specific marketing challenge.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 26, 2010

By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Seth’s Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Guru J Great information and comments below.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Industrial Marketing Today

AUGUST 20, 2010

Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work. Anything you can do to help them find the right information quicker will score big with engineers. You need to move beyond the free Google Custom Search tool for websites.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. That’s good news but it also creates a credibility problem.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Seth’s Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105