Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 26, 2010

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. .&# (See Content Marketing – The Ultimate Cheat Sheet ).

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Publish Frequently.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

JULY 15, 2011

More educational and instructional forms of content, like case studies (55%), white papers (43%) and webinars (42%), were also used. Free Ebook: Better Business Blogging in 2011. Companies that blog attract 55% more website visitors than non-blogging companies. Connect with HubSpot :

B2B Marketing 28

B2B Marketing B2B Paid Search Agency Sales Cycle 28

Hubspot

JUNE 22, 2011

How can you use content marketing to grow your business? Social Media Examiner founder Mike Stelzner joins HubSpot CMO Mike Volpe in a discussion on building a loyal following leading to business growth. Nothing remains still in the world of business.". Attract masses to your business. Connect with HubSpot :

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

JUNE 21, 2010

There are undisputed benefits to blogging — more indexed pages, inbound links, website visitors and social media reach — and tremendous lead-generating potential in ebooks, case studies, webinars, white papers and original reports. Webinar: Advanced Business Blogging. Connect with HubSpot :

Copywriting 28

Copywriting Paid Search Agency Business Buyer Personas 28

PureB2B

AUGUST 3, 2016

From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

JUNE 6, 2011

Great blogs deliver commercial free gifts in the form of valuable content. And when you do use ads, promote free content, such as a newsletter subscription or a white paper. How to Rapidly Grow Your Business With Content. That means very subtle ads. Mistake #3: You're Not Embracing Outside Experts.

Peer-to-peer 28

Peer-to-peer Social Media Blogger Paid Search Agency 28

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. About 57% of industries have gained a customer through their business blog. Blog posts are among the most shared content online. 26% of adults are almost always online.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

SmartBug Media

NOVEMBER 16, 2022

Just to ensure we’re all on the same page, HubSpot defines the inbound methodology like this: "Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. These companies also saw four to five times more lead volume than those who blogged four to five times per month.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style.

Social Media 100

Social Media Media B2B Lead Scoring 100

SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Only B2B

FEBRUARY 9, 2018

So does your startup business. Especially, with your business blog! Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads. First is, Hubspot idea generator. I put in content marketing, blogging and small business and boom.

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Content is not just about an email send, or a blog post, or a white paper, or a Tweet. How to Use Creative Commons to Add Images to Your Blog - Hubspot , July 22, 2010 Adding images to your blog posts helps readers and search engines better understand what your post is about. Daily Clicks. Revenue Impact.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

JULY 10, 2018

You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. A lot has been said about the benefits of business blogging. With the right SEO planning and editorial calendar, your blog gives you search presence, linking you to keywords being searched for by your prospects.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

JULY 31, 2019

I know we do at HubSpot.) For these reasons, we recommend building a business blog and then expanding your content types from to share on other channels. Consider these content types — and how you’ll repurpose and distribute them — as you create your blog posts: E-books. White papers. Infographics.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Hubspot

JUNE 23, 2011

Welcome to another episode of HubSpot's Inbound Now. Like HubSpot, for instance, you guys have hundreds of clients. So blogs are really good at this because blogs typically are almost articles, and a lot of business blogs are how-to articles. Jason: Yeah, and HubSpot does really well with this.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Single Grain

SEPTEMBER 11, 2019

There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers. As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Webbiquity

NOVEMBER 28, 2011

22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Is a Blog Still Important in 2011? companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100